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Sponsorship Package Back-To-Back Abl Champions

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Sponsorship Package Back-To-Back Abl Champions BACK-TO-BACK ABL CHAMPIONS SPONSORSHIP PACKAGE 4 | | 5 20,830 Likes 2020-21 Season: MELBOURNE ACES • 28% increase in audience • 20% increase in organic impressions Major League Baseball players to pass through Melbourne, including Delmon Young, Shane 7,335 Followers Robinson, Peter Moylan and Gift Ngoepe. 2020-21 Season: 24 • 10% increase in audience, #1 account in ABL • 100% increase in engagement rate 5,950 Followers 2020-21 Season: Active Minor or Major League players who passed • 35% increase in audience through Melbourne, including Lewis Thorpe, Josh • 32% increase in engagement Tols, Colin Willis, Ronald Acuña Jr. and Adam Engel. 23 1,520 Followers 2020-21 Season: • Started page in May 2020, #1 account in ABL • 102,000 video views 1,450 Followers 75,000 2020-21 Season In-Season Website Visits • Started page in March 2020, #1 account in ABL • 6.86% engagement rate 48,000,000 + ACES SOCIAL MEDIA DEMOGRAPHIC Cars pass Melbourne Ballpark annually 6,500,000 + Train travelers pass Melbourne Ballpark annually 6 | | 7 LOGO RIGHTS AND IN-STADIUM PROMOTION ACTIVATION Your designation as a “Proud Partner of the Melbourne Aces” gives you the right to use Aces marks and logos for pre-approved gameday promotions and POP displays. There are numerous ways to activate your partnership with the Melbourne Aces. Options include in-ballpark, game day and on-field promotions that utilize our marks and logos to help fulfill your unique marketing objectives. IN-STADIUM DISPLAY 8 | | 9 BALLPARK PROMOTIONS In-park promotions allow your brand to own the day at Melbourne Ballpark. Sponsor a promotional giveaway and your logo will be on thousands of items provided to fans as they enter the gates. A promotional day includes a targeted media campaign for the promotion, in-stadium exposure on the video board and sound system throughout the game and a pre-game introduction on the field. Retail and in-market promotions can provide your customers with once-in-a-lifetime experiences or unique Aces themed offers. FRIDAY NIGHT FIREWORKS Friday Night Fireworks at Melbourne Ballpark are traditionally In-park recognition during the promotion drives traffic to retail a fan-favourite event. A great opportunity exists for you to locations, where fans may be greeted with co-branded POS and brand your own fireworks show for one night or the entire season. Friday Night Fireworks are promoted via Aces EXAMPLES & IDEAS broadcast channels, social media and in-stadium displays. FREE SHIRT FRIDAY SUNDAY KIDS DAY SATURDAY GIVEAWAYS MEDIA DAY Fans on Friday night home games Sunday Kids Days start before Limited edition premium items Aces Media Day is held annually (average attendance over 1,200) the game and end when all kids such as bobbleheads and caps. pre-season at Melbourne Ballpark. receive an Aces t-shirt co-branded are invited onto the field for our These items are given away on It’s an outstanding opportunity to with your marks. These custom 6th inning Diamond Dash. Plus on select Saturdays throughout the interact with Aces fans at your own designed t-shirts are very popular select Sundays, all kids 14 & under season and are promoted via Aces sponsor booth or throughout pass- items with our fans, who proudly receive an exclusive giveaway at broadcasts, third-party media and outs at the gates. wear them during and after the the gates. in-ballpark advertising. game. 10 | | 11 PRINT ADVERTISING HOSPITALITY PACKAGES For those fans wanting to track the game The all-inclusive home plate suite at Melbourne the traditional way Aces scorecards can be Ballpark offers unmatched amenities for SCORECARD available for sale. These large full color pieces HOME PLATE SUITE entertaining clients and enjoying Aces Baseball. feature 8x10 ad spaces as well as smaller Naming right available. insertions inside. Private area to entertain 15-20 guests in a high- With over 10,00 copies printed annually, you’ll end setting. Full or half season ticket plans POCKET SCHEDULES reach eager fans by placing your advertisement 1ST BASE SUITE and individual games are available, as well as in a panel of Aces pocket schedules. naming rights. Sponsors can reach fans purchasing season PARTY DECK Private area to entertain 15-60 guests in a high- TICKET BACKS tickets or individual games through traffic- end setting. Naming rights also available. driving offers on ticket backs and digital tickets. Private area to entertain 15-25 guests with Featuring profiles on all players, in-depth ALL STAR BAR drinks in the Melbourne Aces’ newest group YEARBOOK articles on the team and FAQs on Melbourne seating area right next to the field. Ballpark, the Yearbook is a keepsake for both casual and avid fans. 12 | | 13 SIGNAGE AVAILABLE SIGNAGE All Melbourne Ballpark, we have a range of 3rd Base Fence Party Deck signage options and can cater for all of your Home Run Fence Stairways 1st Base Dugout Fence 1st Base Bar business needs. 3rd Base Dugout Fence 3rd Base BBQ 1st Base Dugout Wall Car Park 3rd Base Dugout Wall Gym Dugout Perimeter Fence Scoreboard Hallway Ticket Box Stadium Banners Video Board Canteen VIP Box Feather Banners Tickets Home Plate 14 | | 15 ON-FIELD APPAREL Right sleeve on all team uniforms • 100 mm (w) x 80 mm (h) Right chest on all team uniforms • 100 mm (w) x 80 mm (h) Team helmet stickers (Right Side) • 100 mm (w) x 80 mm (h) Branding on team ancillary apparel, staff & volunteer uniforms. 16 | | 17 DIGITAL MEDIA DIGITAL ASSETS Reach Aces fans through an online sponsorship. Live Stream Facebook, Instagram, LinkedIn, Twitter and TikTok Assets include melbourneaces.com.au, banner Website Banner adds on the home page and throughout the site, Player/Coach Interviews Series Previews customized sweepstakes packages including Score Updates dedicated email blasts, social media and Postgame Interviews Player of the Game e-newsletter inclusions. Player of the Series Starting Lineup Final Score The Melbourne Aces also have Video and Radio arms Score Updates Live Stream, Aces TV & Aces Radio. Weekly Roster Video Board Loop and Advertising Podcast Fan of the Week Co-Branded Post Weekly Instagram Story Feature Play of the Week 18 | | 19 ACES STREAMING ASSETS SAMPLE STEAMING ASSETS TVC INVENTORY During a break in the action between innings, your company’s 15 or 30-second commercial will be broadcast full-screen to our worldwide audience on the Aces TVC Inventory ACES 2020/21 Live Stream. Live Read with TVC LIVE STREAMS Replay Wipe LIVE READ WITH TVC Score Bug All of last season’s home games During a break in the action, your commercial can be shown within Aces Home Runs were streamed live on Facebook the picture of the broadcast with Lower Third and YouTube, as well as on Kayo the commentators promoting your brand live over the video. Hitter/Pitcher Identifiers Sports, with select games on Foxtel as well. Keys to the Game Starting Lineups Live streamed games on REPLAY WIPE *SOLD* Defensive Alignment Have your company’s logo flash Facebook had a reach of 82,000 across the screen every time a Pitching Change and YouTube saw 40,000 views replay is shown on the broadcast, Plays of the Game across the 12 regular season with the logo on-screen for the duration of the replay as well. Game-Time Weather home games. Pregame Interview Postgame Interview Eight home games were aired Game Summary on Foxtel’s FOX SPORTS 507, SCORE BUG Coming Up Next with a total reach 240,000, for an average reach of 30,000 per Your brand’s logo will be directly Broadcaster Co-Branding integrated with the stream score game and the highest single- bug all game long. Individual Player Sponsorship game reach being 53,000, the Unique Camera Angle most of an ABL game in the Sponsor Ad Roll 2020/21 season. 20 | | 21 SAMPLE STEAMING ASSETS SAMPLE STEAMING ASSETS ACES HOME RUN STARTING LINEUPS Every time an Aces batter hits a Before the Aces head to bat, your home run, it will be presented by brand will promote that night’s your brand. starting batting lineup. LOWER THIRD Your brand’s message can appear DEFENSIVE ALIGNMENT on the screen in between pitches Just before first pitch, your brand or coming back from a break, will promote the Aces starting with the option of adding a live defensive alignment for that read. night’s game. PITCHING CHANGE HITTER/BATTER IDENTIFIERS Every time either team makes a Each time a batter steps to the pitching change, your brand will plate or new pitcher enters the be promoted, both immediately game, your brand will flash on the before and after the change screen, along with the player’s happens. name and statistics. KEYS TO THE GAME Just prior to first pitch, your brand PLAYS OF THE GAME will present the keys to victory Your brand will present the night’s for the Melbourne Aces in that top play, to be shown at the end day’s game, as explained by the of the day’s stream. commentators. 22 | | 23 NAMING RIGHTS PACKAGES The following pages containing all the packages we currently have on The Melbourne Aces and Melbourne Ballpark have a wide variety offer to help you decide the best way for you and your business to partner of products that are available to be named by your business on a with the Melbourne Aces. All packages are fully customizable and we also year by year basis. Below is the full list of items available. welcome you to “Build Your Own” with the range of products we have. Team Aces Live Stream VIP 1st Base Aces Radio VIP Home Plate Aces YouTube Party Deck Aces Podcast Scoreboard Player Interviews Videoboard Coach Interviews Tickets First Pitch Programs Home Runs Canteen Strikeouts Bar Runs Mascot Stolen Bases
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