Project ALFA

One world Limitless opportunities

Mondrian Gold Coast Hotel & Residences 308 rooms & 89 keys

Opening in 2023

MARCH2021

21

.

ARTNERS

P summary Globaldevelopment Accor Network Accor Pipeline Global leader in hotel Near Over Near Near 5,140 753,300 1,210 211,600 management & franchise Hotels Rooms Hotels Rooms

Accor is a global hotel operator and franchisor 2,650 2,490 20% as well as a market leader Hotels under Hotels under network + pipeline 13% network + pipeline management franchise contract Northern Europe in Europe, Latin America, 4% Greater China contract Middle East & Africa network + pipeline North, Central America 1,112 232 and Asia Pacific & Caribbean 446 257 outside China. 20% 156,874 35,475 120 22 83,247 42,625 network + pipeline

37,208 3,413 Southern Europe ACCOR’S Powerful brands Proven GLOBAL PRESENCE and distribution & processes and large 1,886 154 14% AND LOCALLY ROOTED loyalty platform economies of scale netawork + pipeline 177,396 15,714 OPERATIONS IN 8 HUBS South East Asia PROVIDE OWNERS Strong local Ongoing financial WITH REAL BENEFITS 382 189 operations expertise returns 14% and support 8% 88,048 44,663 network + pipeline network + pipeline India, Middle East South America & Africa ROOMS NETWORK & PIPELINE 406 213 393 99 7% 66% network + pipeline 63% 87,930 49,705 61,706 13,172 Pacific 40% 37% 38% 34% 12% 23% 34% 27% 10% 16% 394 43

60,935 6,814

FRANCHISE MANAGEMENT LUXURY PREMIUM MIDSCALE ECONOMY HOTEL NETWORK ROOM NETWORK PIPELINE PIPELINE All figures as of end December 2020 *Based on number of rooms for hotels and Extended Stay residences Best one stop shop Live Classic Collections Lifestyle Resorts Regional in the industry

Accor is a global leader across economy, midscale, luxury Luxury and lifestyle segments.

40 110 Hotel brands countries

ACCOR BOASTS THE MOST Premium DIVERSIFIED BRAND PORTFOLIO FROM:

Ultra luxury to economy brands Midscale

Classic to lifestyle brands

Collections to resorts brands Economy

Extended stay hotels to branded private residences

Including Sofitel Legend and Hotel F1. Excluding Extended Stay Hotels & Private Rental brands and Private Branded Residences. Strong Development 2020 key openings 2020 key signings 2021 key openings Traction

> 200 > 300 hotels opened hotels signed in 2020 in 2020

ACCOR OFFERS OWNERS THE EXPERTISE AND SUPPORT OF 300 LOCAL DEVELOPMENT AND DESIGN & TECHNICAL SERVICE TEAMS TO MAXIMIZE THEIR INVESTMENT.

THEY ADVISE ON:

Well-researched site location

Fully-accredited brand selection

Fact-based project feasibility

Metrics-targeted performance

Project-designed construction & renovation Widest choice of conversion brands worldwide

6 43% Luxury conversion of Accor’s brands pipeline

Conversion brands are non standardized brands that enable owners to quickly and easily convert their establishments into Premium appealing branded hotels, while maintaining their original style, charm and services.

ACCOR GIVES OWNERS A UNIQUE OPPORTUNITY Upscale TO BENEFIT FROM A BIG BRAND OPERATOR / FRANCHISOR, A POWERFUL DISTRIBUTION & LOYALTY PLATFORM, BUT WITH LIMITED INVESTMENT AND IMMEDIATE ROI Midscale flexible low capital standards cost

quick and easy fast plug and play Economy brand onboarding distribution solution

immediate return on investment Budget Global leader in lifestyle brands

12 75 179 lifestyle hotels hotels brands in the network in the pipeline

9 HOTELS | 21 PIPELINE 9 HOTELS | 1 PIPELINE 5 HOTELS | 16 PIPELINE Lifestyle hotels and venues are “places to be”, Luxury much more than just a “great design”. They curate an elevated guest experience through singular atmospheres & product distinction, attractive to both hotel guests and locals. Staff is casted on individualities and provides informal 12 HOTELS | 9 PIPELINE 5 HOTELS | 13 PIPELINE 1 HOTELS | 2 PIPELINE but professional service delivery. Premium ACCOR LIFESTYLE BRANDS PROVIDE OWNERS WITH AN ATTRACTIVE AND PROFITABLE BUSINESS MODEL

1 HOTELS | 1 PIPELINE 2 HOTELS | 54 PIPELINE 8 HOTELS | 19 PIPELINE

Smaller Bigger common areas rooms with higher with over 45% of total revenue Midscale positioning driven by F&B

Higher Higher awareness, guest experience OR and ADR premium 13 HOTELS | 14 PIPELINE 2 HOTELS | 14 PIPELINE 2 HOTELS | 10 PIPELINE Economy & engagement

Higher EBITDAR / SQM Global leader in Food & Beverage and lifestyle experiences

F&B EXPERTISE Uniquely crafted restaurants Seeking excellence and authenticity >10,000 and bars RESTAURANTS, BARS, At Accor, our mission is to make F&B LOUNGES, CLUBS… Lifestyle & Entertainment platform that the heart and soul of our hotels by thinking €6 Bn owns, operates and licenses over 150 local like restaurateurs and delivering an ANNUAL REVENUE IN F&B brands and venues rooted in their experience that is excellent, relevant neighbourhoods and authentic. >4,000 YEARLY EVENTS CONCEPTS CONCEPTS Katsuya, Carna, Cleo, Filia, Beaufort, Belga, Bôkan, B/Side, Diez y Seis, K., Leynia, Neni, C Confidentiel, fl.2, Jamboree, Keepers, Planche, Summerly, Stamford, Sponta, Reign, Clockwork Monkey Bar, Privilege, The Strathearn… Legendary French cuisine Unique places for contemporary events to celebrate

Potel et Chabot has been reinventing In just under 10 years, Paris Society the art of gastronomic catering has become a leader in events, hospitality since 1820. and entertainment in France.

PAVILLONS CONCEPTS

Gabriel, Kléber, Cambon Capucines, Des Lumières, Seine, Girafe, Roxie, Apicius, Loulou, Perruche, Le Piaf, Monsieur Bleu, Mazarine, Vendôme, Dauphine, Orient Express, Hôtel d’Evreux… raspoutine, Castel,Terminal, Le Dernier Etage, Jangal, La Clairière, Paris +600 venues in France and internationally Longchamp, Pavillon des Etangs, RJ, Le Rooftop, Yoyo… Largest player in Extended Live Extended Stay Hotels & Private Rental

Stay Hotels & Private Rental Luxury outside the USA SERVICED RESIDENCES

Accor is a global leader in serviced apartments and aparthotels, offering innovative brand solutions across SERVICED RESIDENCES SERVICED RESIDENCES all segments.

The Sebel Yarrawonga, Australia 63 apartment keys Premium Global footprint of 2020 Opening

extended stay hotels LIVING > 380 Network + pipeline LIVING

EXTENDED STAY GROWTH ACCELERATES DRIVEN BY:

LIVING

Strong Adagio development Sofitel Dubai The Obelisk Aparthotel Adagio & Spa Vannes performance 97 apartments keys 85 apartment keys 2020 Opening 2020 Opening Midscale New brands like Hyde Living, Pullman Living, Swissôtel Living and Novotel Living. Network is poised to increase by ~30% LIVING

Total network of 300 Extended Stay Hotels & 33,000 keys YTD 2020

Total pipeline of 83 Extended Stay Hotels & 12,000 keys YTD 2020 Economy

Novotel Living Tallinn, Estonia 124 apartment keys 2022 Opening Industry Leader in Live Branded Private Residences

Branded Private Residences Luxury RESIDENCES

Accor offers an unrivalled residential expertise, bringing iconic brands RESIDENCES RESIDENCES and legendary service to private

home ownership. RESIDENCES

Global footprint of RESIDENCES RESIDENCES

branded private residences

Network + pipeline SO/ Residences Los Cabos > 110 RESIDENCES RESIDENCES Opening 2022 –36 residence units 2020 Signing SAVILLS SPOTLIGHT REPORT* CONFIRMS RAPID EXPANSION Premium OF ACCOR'S PIPELINE AND SLS RESIDENCES AS FASTEST GROWING RESIDENCES

LIFESTYLE BRAND IN SEGMENT Raffles Residences One Shenzhen Bay Opening 2020 –80 residence units

RESIDENCES estimated Retail Value $7.14B of Pipeline** RESIDENCES

Total network*** of +30 Branded Private

Residences & 5,700 units YTD 2020 RESIDENCES RESIDENCES

Total pipeline*** of ~80 Branded Private Residences & 13,700 units YTD 2020 Midscale * Source: Savills International Development Consultancy, 20202 RESIDENCES

**Retail value of executed Branded Residence and Strata Hotel License Agreements as of December 31, 2020, including both Sold & Unsold

***Network and pipeline totals exclusive of properties developed directly by Banyan Tree Group Swissotel Doha Corniche Park Towers Economy Movenpick Villas & Residences Phu Quoc Opening 2022 –121 residence units Opening 2020 –408 residence units 2020 Signing Comprehensive Accor 360˚ Sales Marketing

Revenue Solutions for Owners Distribution Management

ACCOR 360° SOLUTIONS PROVIDE LIMITLESS OPPORTUNITIES FOR OWNERS

“ALL” E-Commerce REVENUE Food When you join Accor, we arm you with powerful & Loyalty GENERATION & Beverage brands plus a solid foundation of services to ensure you a seamless path to performance.

To navigate even more effectively through today’s increasing challenges, we’ve created Accor 360° Accor 360° solutions Solutions, a powerful range of specialised solutions to help you boost your revenue, optimise your costs, and maximise your return on investment. Environment OPERATIONS & COST & CSR OPTIMISATION IT & Digital Whatever your goals, Accor can equip you from every angle, so you can adapt, grow and achieve your true potential.

Design & Procurement Construction

People Insurance Sales DEVELOPS SALES REVENUE through a large portfolio of B2B clients covering all regions, markets and most Strong business Loyalty contributive segments DRIVES INCREMENTAL development & STAYS AND RETAINS DEMAND 160K+ 300+ Managed Above property sellers through its industry leading global accounts spread in 48 sales OTAs loyalty lifestyle program offices diversification NEGOTIATES ATTRACTIVE 37% 95 68M+ COMMERCIAL CONDITIONS Of RN loyalty Local & global Members with major global and local online contribution partnerships (2020) travel agencies (2019) 19 35M Partnerships Room Nights (2019) Accor Web with major OTAS MAXIMIZES HOTEL 70% DIGITAL NET REVENUE CENTRAL thanks to its digital direct BRAND reservation platforms Revenue Management DELIVERY LEVERAGES REVENUE 300M+ 18 46% MANAGEMENT SYSTEMS POWER Visits per year Brands.com international with skilled revenue managers (2019) websites flows (2019) & through an optimized rate architecture +3% 1200 Incremental revenue RM experts Contact Centers (Independent hotels around the world Digital Marketing joining Accor, 2019) ACCELERATES BUSINESS ATTRACTS & ENGAGES CUSTOMERS AND IMPROVES CUSTOMER thanks to strong and powerful SATISFACTION marketing campaigns, events with reservation contact centers, that & partnerships automates hotel overflow reservations 33% 1,8B 1100 18 6,5M acquisition levers Emails sent to People covering Languages over Requests capturing demand customers per all time zones 12 locations (2019) in web direct net year (2019) revenue (2019) Partner with us Owners’ benefits

MANAGEMENT CONTRACT 01 GAIN 02 ENJOY 03 ENTRUST strong brand awareness ALL – Accor Live Limitless your hotel’s distribution By choosing Accor, you are joining forces & brand premium lifestyle digital and loyalty to a global digital expert with a global leading hotel operator running platform 2,650 hotels.

We sell and manage hotel’s day-to-day operations, from budgets and accounting to performance and personnel.

We implement decisions made with you. BOOST GENERATE OPTIMIZE We run effectively your hotel and boost 04 05 06 your profits. your sales, ensuring a additional revenue your costs, benefiting significant pool of for your hotel from the best market FRANCHISE CONTRACT international guests conditions

By joining us, you benefit from the strength of our global network of 2,490 locally run franchised hotels.

We stimulate hotels’ sales, increase your average room rate and generate additional 07 MAXIMIZE 08 BENEFIT revenue.

Our local experts help you at every step, your profits from top advantages by joining from integrating your hotel into your brand our partner loyalty program to marketing your franchise, year after year.