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News UK Travel Update 09/06/21 Welcome to News UK News UK travel update 09/06/21 Welcome to News UK With the first steps towards the reopening of travel and a handful of “green list” destinations now announced, here at News UK we are going to continue to sharing the latest trends and analysis to give you as much information as possible as we navigate the coming weeks and months back to normal life. As always we can clearly see from our popular content that our readers cannot wait to get travelling again and are engaging with destinations to which travel will be possible soon. In the meantime, please do let us know if you have any questions or information requests. Editor’s letter Jenny Coad, Deputy Travel Editor The Times & The Sunday Times The UK has never looked more appealing - particularly now the sun is out - and especially with the disappointment of Portugal being removed from the government's green list. Cruises around the British Isles are popular, all eyes are on Cornwall for the G7 and UK operators are reporting soaring bookings. While travel remains difficult - and likely to remain so throughout summer - it will be more important than ever for us to push the UK while anticipating easier foreign travel on the horizon. Times Travel content A real mix of top 5 read articles read this week by The Times readers, with an article on Miami taking top spot. The new glass bottom swimming pool that just opened up in London caused a stir amongst our readers with ‘the world’s most amazing swimming Top 5 most read travel articles last week: pools’ coming in second place. An article discussing whether Brits would be able to 1. Miami — I couldn’t see what all the fuss was about, go abroad this year came in fourth, highlighting how to be honest’ our readers are still desperate to get away this 2. The world's most amazing hotel pools summer. 3. Northern Highlights: Iceland at its most remote Last but not least, an article on a UK honeymoon caught our readers eyes, detailing how you don’t 4. Will we get abroad this summer? have to go abroad to have the honeymoon you’ve 5. I had the honeymoon of my dreams. Without always dreamed of. leaving England Sun Travel content A stark contrast to last week’s top 5 read articles being centered around going away being plausible, with most of this week’s articles giving The Sun readers insight on the possibility Top 5 most read travel articles last week: of not going on a summer holiday just yet due to Portugal being taken off the green list. 1. Brit's holiday hopes dashed again as new variants are However, Brits are still keen to get away in the biggest challenge UK with the Away Resorts article coming in 2. Away Resorts short UK breaks from £59 a night second place with their short breaks from £59 a 3. Desperate Brits caught in Covid test chaos as they race night. back from Portugal The glass bottom swimming pool in London was 4. Summer hols under threat as EU pulls plug to add UK to a hot topic with Sun readers, which is no 'White List' surprised considering it’s the first kind ever to 5. The highest glass bottom rooftop swimming pools only have been built. for the brave Weekly travel search term trends Notable search increases last week: The Watchdog travel pledge is attracting lots of interest (Tui, Watchdog Travel Pledge Breakout Virgin and Trailfinders have signed up already) and a cruise Permit to travel through a country 800% ship appearing in Venice, despite a ban on vessels entering the centre, also caused a surge in searches. Meanwhile, it's Venice cruise ship 700% Gibraltar's time to shine with searches for luxury hotels here Luxury Holidays in Gibraltar 600% up 600%, suggesting people are prepared to splurge on that first holiday. Gibraltar Holidays 500% Can you travel to amber countries? 500% Data is taken from Google Trends Flights to Baku from UK 400% Holidays to Faroe Islands 350% Travel Insurance amber countries 300% Iceland travel restrictions 170% Isle of Scilly holidays 170% Apple News+ | The Times Opportunity We have an exciting opportunity for brands to run campaigns across Apple News+ for The Times. Please see rates & stats below: Display (all formats) - £15cpm Video (outstream & pre-roll)- £25cpm Video- CPV- £0.10 These rates are solely for campaigns just running on Apple News Plus. - Avg. 41% Completed View Rate on 30s outstream video -CTR typically ranges from 0.2% to 0.4% CTR for direct campaigns To find out more information about this new opportunity, please get in touch. The Times Enterprise Network Event We are delighted to launch the The Times Enterprise Network, a new source of advice, inspiration and information for established business leaders and aspiring entrepreneurs in it’s audience. The Times and The Sunday Times reach a third (2.1 million) of all micro and small business decision makers in the UK. Join us on Wednesday, June 23 as we hear from exciting entrepreneurs and leaders of fast-growth private companies about the opportunities and challenges they see in 2021 and beyond. TalkSPORT launches ‘We’re all over it’ Euros campaign talkSPORT is launching a new brand campaign for the Euros, as the station prepares to bring wall-to-wall coverage and 24-7 passion. The talkSPORT ‘We’re all over it’ campaign sees presenters and pundits covered in talkSPORT yellow coloured paint, to remind listeners, when it comes to the Euros, ‘We’re all over it’. talkSPORT’s coverage will be full of explosive live sport, heated tactical debates and huge post-match analysis delivered by a world-class line up of talent. England warm-up Shows will be live from Wembley on the day of all England matches and every game from the tournament will be live on the talkSPORT network. The Sun tells fans ‘Eur all invited’ in misty-eyed, celebratory Euro 2020 spot The Sun has launched a nostalgic ad campaign to celebrate the Euro 2020. The ad portrays a father preparing his son for the Euros and looks back on his own childhood when he used to watch the tournaments with his own family & friends. The Sun said: “The campaign is a heartfelt ode to football and families. By celebrating all the ways people can get involved, we want everyone to see that no-one does football like The Sun.” Watch here: https://www.youtube.com/watch?v=blQjL70l2rM Thank you Get in touch: [email protected].
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