INTRODUCTION 2 State of the chapter 3 Chapter information ACTIVITIES TO BENEFIT CHAPTER AND ITS MEMBERS 4 Program of work Recruitment activities 5 Leadership development 6 Career exploration and preparation 7 Business partnerships 8 Chapter fundraising 9 Public relations activities and chapter publicity ACTIVITIES TO BENEFIT OTHER INDIVIDUALS AND ORGANIZATIONS 10 State & national projects 13 Other community service projects CONFERENCES AND RECOGNITION 14 Participation in FBLA conferences Other chapter and individual recognitions received 15 Competitive event winners & participants STATE OF THE CHAPTER

Dear Cupertino FBLA,

Throughout the years, our chapter has been home to some of the most extraordinary and talented individuals in the community. And just how far have we come since Tim Enander established this chapter in 1965? In our journey of soaring to greater heights and flying to success, we have broken barriers in areas ranging from member involvement to career development and community service.

We are proud to say that our chapter membership has embodied an unwavering drive for dedication and passion. Our effective use of promotional strategies at student outreach events and through social media has led the chapter to amass over 240 members, about 11% of the entire student body population. We also witnessed an increase in member involvement, with engagement in all four of our chapter projects and business tours to Google and Apple breaking record num- bers.

While we have strived to improve ourselves and our chapter, we have also strived to make a substantial impact on our members, our school, and our local community more than ever before. The Community Service Project, Project HEAL, collaborated with the Cupertino Healthcare and Wellness Center, our city’s only senior and rehabilitation center that aims to provide a high level of healthcare to its patients. Project HEAL focused on three initiatives: volunteering events at the Wellness Center to help the Seniors, a compilation of pictures and powerpoints to help Seniors and Wellness Centers across California, and to raise funds for the wellbeing of the seniors.

We also educated hundreds of community members from all walks of life, ranging from fourth graders to senior citizens, about the American Enterprise system and E-Business through our American Enterprise Project, Project REACH. Through our initiatives, we have raised over $1,795, donated to Sedgwick Elementary School’s Science Camp fundraiser, provided high school students with the resources to build their first applications, and taught senior citizens about Internet safety, just to name a few. Similarly, the Partnership with Business Project, Project CALM, provided members of Cupertino FBLA with the unique opportunity to conduct various forms of research and execute a promotional campaign through its partnership with Bright Heart Yoga Studio, a local small business. Finally, the Middle Level Project fostered leadership in Cu- pertino FBLA’s future leaders by sending students from Hyde Middle School and Lawson Middle School to the Bay Section Leadership Conference and hosting the annual Pseudo-Bay Section Leadership conference.

Our chapter has consistently demonstrated its ability to succeed and grow.. All 240 of our chapter members who show an intense passion for FBLA have pushed themselves beyond expectation, breaking barriers not only in achievements but also toward making an impact on the community we live in.

It has truly been an honor serving all of you and fostering the growth of the the future’s leaders and innovators. Thank you all for dedicating so much time and passion to our chapter and our community. Your passion for growth has allowed our chapter to continue to soar to greater heights, and we look forward to seeing you break barriers in Cupertino FBLA’s future.

Sincerely,

Edward Hsu Ruchi Shah Co-President Co-President

2 INTRODUCTION | CUPERTINO HIGH SCHOOL CHAPTER INFORMATION CHAPTER HISTORY SCHOOL AND COMMUNITY DEMOGRAPHICS Cupertino FBLA was founded in 1965 by Tim Enander, who Cupertino High School is located in Cupertino, California, later become the business department chairman of Lyn- and is one of five schools present in the Fremont Union High brook High School in 1972. Cupertino FBLA continued to School District. develop as more students joined the popular organization. In 2006, mathematics teacher Mark St. John took upon the At the beginning of the 2017-2018 school year, the student responsibility of chapter adviser, and has since continued to body enrollment at Cupertino High School reached a total of provide invaluable commitment, advice, and direction for the 2,168 students. According to the U.S. News & World Report, chapter. Next year, Ms. Townsend, the business teacher on Cupertino High School is ranked 295th among the nation’s campus, will become the new advisor as Mr. St. John retires. public high schools and 48th among the state’s public high schools. Cupertino High School has an Academic Perfor- Today, Cupertino FBLA holds the title of one of the largest and mance Index (API) of 906 out of 1000, indicating that it is most successful clubs on campus, registering 240 members within the top percentile of all schools in California. for the 2017-2018 school year. The chapter has consistently attended regional, state, and national conferences, and was Cupertino FBLA remains one of the largest and most distin- recognized as the 2nd largest and 2nd most competitive guished student organizations among the over 85 student chapter at the 2017 State Leadership Conference. clubs at Cupertino High School. 2017-2018 OFFICER TEAM

TOP: Joshua Halili, Evan Wang, Anjan Bharadwaj, Yash Shroff, Varun Shenoy, Leo Rassieur, Venugopal Chillal MIDDLE: Brandon Wu, Lillian Kann, Riju Narang, Jasmine Li, Sooyeon Oh, Julia Liu BOTTOM: Bhavesh Mannivanan, Edward Hsu, Ruchi Shah, Naren Ramesh

Edward Hsu Ruchi Shah Co-President Co-President

Jasmine Li Julia Liu Bhavesh Mannivanan Leo Rassieur Secretary/Treasurer/Webmaster Vice President Ex-Officio Competitions

Naren Ramesh Evan Wang Anjan Bharadwaj Sooyeon Oh American Enterprise Project Community Relations Middle Level Competitions

Yash Shroff Saagar Sanghavi Brandon Wu Varun Shenoy Community Service Project Community Relations Middle Level Competitions

Riju Narang Lillian Kann Venugopal Chillal Joshua Halili Partnership with Business Project Public Relations Individual Projects Auxiliary Officer 3 INTRODUCTION | CUPERTINO HIGH SCHOOL FRESHMAN ORIENTATION PROGRAM OF WORK On August 8, Cupertino FBLA led a booth at the annual Cu- Every month, Cupertino FBLA submitted POW updates to pertino High School freshmen orientation to promote FBLA California FBLA regarding progress in chapter membership, to incoming freshmen. Officers distributed posters and busi- management, service, and education. In February 2018, the ness cards and displayed previous awards next to an infor- chapter completed all necessary activities to qualify for Gold mational trifold poster to teach prospective members about Seal Chapter Award of Merit, which recognizes chapters that the chapter. Officers gave recruitment speeches to freshmen demonstrate exceptional initiative in business education. and handed out lanyards and USB drives to those who added themselves to the member mailing list. RECRUITMENT ACTIVITIES Since its founding in 1965, Cupertino FBLA has remained a prominent presence on campus. With new marketing tactics each year to promote the club to the student body, Cuperti- no FBLA is currently the largest club on campus and has in- creased its membership tremendously from years prior.

SOCIAL MEDIA PROMOTIONAL CAMPAIGN Cupertino FBLA officers promoted on Facebook and Insta- gram by posting promotional graphics made by Public Rela- tions in the official Cupertino FBLA page and group as well (Left) Riju Narang explains the objectives of the club at the FBLA booth. as on the official Cupertino FBLA Instagram account. Offi- (Right) A prospective member poses with the “I’m joining FBLA” sign. cers also changed their Facebook profile pictures and cov- er photos with images of themselves wearing their officer CLASSROOM PRESENTATIONS polos. Co-President Ruchi Shah also opened up an official To maximize outreach, Cupertino FBLA officers delivered Snapchat account for promoting Cupertino FBLA activities. presentations to underclassmen in literature, Introduction to Java, and Principles of Business classes to promote FBLA PROMOTIONAL VIDEO to the underclassmen student body. Presentations covered Cupertino FBLA officers filmed a video to raise awareness competitions, projects, community service, and other oppor- of the club to the student body. The video highlighted the tunities.The officer team presented to a total of 19- class networking opportunities in the local chapter and at regional, rooms, reaching approximately 650 students. state, and national conferences. With the help of Cupertino FBLA members, the officer team filmed funny and captivating CLUBS FAIRE sketches to draw new members into the club. The video was On Tuesday, September 12th, Cupertino FBLA participated in published on Cupertino FBLA’s Youtube page and Facebook the school’s Clubs Faire to promote FBLA among the student group, which chapter members and officers then shared on body. Cupertino FBLA officers used flyers, posters, and tri- their social media. In total, the video gained 1,600 views. folds to recruit underclassmen. Officers pitched about FBLA volunteering opportunities, competitive events, business PROMOTIONAL MATERIALS tours, and guest speakers. After the Clubs Faire, Cupertino The Public Relations officers designed a series of new flyers FBLA received 157 additions to the member email list. for the year, which were posted across the campus to promote the first FBLA member meeting. In addition, member BACK TO SCHOOL NIGHT T-shirt apparel, lanyards, and pins were distributed during Cupertino FBLA chapter member volunteers and officers set promotional events for members to display their FBLA spirit. up an informational booth at the front of the school campus, welcoming parents in, handing out brochures, and speaking with them regarding their positive experiences in the club.

FIRST CHAPTER MEMBER MEETING Over 300 students attended the first meeting of the year on Thursday, September 7th in the Cupertino High School Theater. Cupertino FBLA introduced the officer team for the school year, chapter projects, and competitive conferences (Left) An example of an officer profile picture posted on Facebook. and events to prospective members. At the end of the meet- (Mid) A Cupertino FBLA flyer made by Public Relations posted on campus. (Right) A graphic in a countdown towards the first member meeting posted ing, Cupertino FBLA ran a trivia game to test members on on Instagram and in the Cupertino FBLA Facebook page. information provided at the meeting and distributed free merchandise to students who answered questions currently.

4 ACTIVITIES TO BENEFIT CHAPTER AND ITS MEMBERS | CUPERTINO HIGH SCHOOL LEADERSHIP DEVELOPMENT

Leadership development remains an essential part of the LEADERSHIP DEVELOPMENT INSTITUTE-NORTH chapter mission. Throughout the school year, Cupertino FBLA Thirteen members represented Cupertino FBLA at the 2017 gave members leadership opportunities in a variety of chapter Leadership Development Institute-North at the Santa Clara projects, volunteer events, and business conferences. Marriott from October 13-15. Members attended workshops led by business professionals and section officers. Bay Sec- OFFICER SUMMIT tion Secretary Bhavesh Manivannan and Treasurer Naren Ra- Cupertino FBLA hosted its annual Officer Summit from July mesh represented Cupertino FBLA. Workshops addressed 8-9 to train officers for the upcoming school year. The- ex topics ranging from public speaking to entrepreneurship. ecutive team explained the expectations, requirements, and goals of an officer. Each officer then had 30-45 minutes to present their visions and action plans for their positions. Offi- cers learned about the FBLA-PBL organization through workshops led by the executive team, which included FBLA 101, Public Speaking, and Introduction to LCABR. Cupertino FBLA alumni came to the Officer Summit to describe their experiences in FBLA and how officers can create a positive impact on the club. Overall, this opportunity was valuable and pro- (Left) Cupertino FBLA officer and Bay Section Treasurer Naren Ramesh vided not only a bonding opportunity for the officers, but also standing next to his Bay Section co-officers after finishing leading a workshop (Right) Two Cupertino FBLA officers smile during a workshop at 2018 LDI a means through which they could ease into their positions. COMMITTEES Members participated in leadership opportunities through committees. A total of over 60 members were involved in: AMERICAN ENTERPRISE PROJECT The Education subcommittee focused on teaching students in the community E-business, while Operations committee organized and promoted various project-related initiatives. COMMUNITY SERVICE PROJECT (Left) AE Project Chair Naren Ramesh takes notes during the summit. (Right) Competitions officer Leo Rassieur details his position responsibilities. The Education and Activities committee planned volunteering events, the Operations committee executed fundraisers OFFICER MEETINGS and initiatives, and Historians recorded meetings and events. Officer meetings are held every Tuesday lunch in the chapter PARTNERSHIP WITH BUSINESS PROJECT adviser’s classroom. Each officer is required to give updates The Promotions subcommittee helped with promotions and on weekly activity, coordinate events, and brainstorm new designing graphics, while Operations analyzed marketing ideas. These meetings serve to track officer commitment. strategies, worked on budget, and created business plans. MIDDLE LEVEL OFFICER MONTHLY REPORTS Middle Level committee members were in charge of plan- To maintain officer accountability and timeliness, officers are ning, implementing, and leading Middle Level Chapter activi- required to complete a form before the first Tuesday of ev- ties at Hyde and Lawson Middle School. ery month, evaluating tasks and describing upcoming goals. COMPETITIONS Officers also nominate each other for exceptional commit- The Competitions committee prepared members for their ment. Reports are then reviewed by the executive team. competitions with weekly study material, practice tests, text- books, and hosting study sessions at the Cupertino Library. PARTICIPATION QUOTIENT (PQ) SYSTEM PUBLIC RELATIONS Participation Quotient (PQ) was developed by Vice President The Public Relations committee was in charge of designing Julia Liu to gauge levels of participation for the officer appli- graphics and planning socials for the chapter. Members were cation process. For example, attending the Initiation Social trained to use Adobe Photoshop and other applications. or winning sales in the Rosegrams fundraiser increases PQ. MENTORSHIP & NETWORKING PROGRAM Mentorship & Networking is an annual program that links OFFICER AND ADVISOR TRAINING (OAT) DAY members to officers and Cupertino FBLA alumni who now On September 23, Cupertino FBLA officers gathered at the attend UC Berkeley, Carnegie Mellon, UPenn, and more, to Officer and Advisor Training (OAT) Day at Lynbrook High provide educational and career guidance. Members were School. Bay Section officers discussed goals and upcoming grouped into clusters based on their interests and met once events, and Cupertino FBLA officers worked to plan out the per month either in-person or virtually to discuss topics like year’s activities and strategies to improve the chapter. course selection, internships, and job opportunities. 5 ACTIVITIES TO BENEFIT CHAPTER AND ITS MEMBERS | CUPERTINO HIGH SCHOOL CAREER EXPLORATION & PREPARATION FBLA’s primary mission is to prepare students for successful Google campus and asked a Google representative about futures in the business world. Cupertino FBLA strives to pro- various research projects and tech products. Members vide each student with the opportunity to explore potential learned about the company history, work environment, the career paths and develop the skills necessary for those paths. challenges and successes, daily schedule of a employee, and education required for a job at Google. MEMBER MEETINGS APPLE Cupertino FBLA hosts member meetings every Thursday On February 19, a tour at the new Apple Visitor Center took in the Cupertino High School Theater or Wagon Wheel. At place, which nine members attended. Members explored the meetings, officers make important announcements regard- three floors of the visitor center, trying out and learning about ing chapter activities. Community and educational leaders the newest Apple products. and entrepreneurs are invited as guest speakers to encourage business learning in members. Officers also organize workshops and games to strengthen business skills and en- rich the business experience of members.

GUEST SPEAKERS KALPESH KAPADIA On October 26, the Community Relations officers invited Kalpesh Kapadia, CEO of Deserve, to speak at a member meeting. Mr. Kapadia talked about his journey to becoming an entrepreneur and provided insight about his business ex- (Left) Members take a picture outside the Apple Park Visitor Center. (Right) Google’s seven-person bike, used to promote teamwork among em- periences and his specific challenges and daily work habits. ployees, entertains the FBLA members. JEFF MOE On February 8, Jeff Moe, a representative from the board for PROFESSIONAL DIVISION Fremont Union High School District came to speak about his Cupertino FBLA prides itself in involving not only high school educational and professional path leading to his involvement students, but also adults working in the professional world. in local government, offering members guidance on gaining The chapter currently has 7 Professional Level Members: leadership experiences while in high school and an overview Cathy Hsu, William Rassieur, Bharathi Lakshmanan, Ms. Ar- of the current issues in discussion by the board. cadia Conrad (CHS Drama teacher), Pravan Trapathi (CHS JACKIE FENTON Alumni and former State President) and 2 Life Members On February 15, Jackie Fenton, owner of Bright Heart Yoga (Alan Mello and Sharon Eckenrod – former CHS Advisers). Studio, spoke about health and wellness, focusing on Professional Division members continue to provide guidance stress-relieving techniques and the importance of stress re- to the chapter and valuable insight into the business world. duction. The presentation was interactive, where members practiced various partner meditation techniques. She also INTERNSHIPS talked the challenges she faces as a young entrepreneur. Cupertino FBLA offered members internship opportunities at various organizations in the Bay Area. This year, the executive team introduced job openings at San Mateo Public Library and internships at the USC Chevron Energy Program.

MENTORSHIP & NETWORKING SPEAKER PANEL On December 19, Cupertino FBLA hosted its first M&N Speaker Panel Social during mid-year break at Cupertino High School.15 high school student mentees and 4 alumni mentors attended. They were able to connect personally, (Left) Kalpesh Kapadia speaks to the members at a Cupertino FBLA meeting. enjoy refreshments, and (Right) Jackie Fenton demonstrates a partner meditation technique. gain personalized and in-depth knowledge of BUSINESS TOURS mentors’ academic and GOOGLE work experiences with On January 26, Cupertino FBLA organized a business tour in engaging icebreakers partnership with Google. Thirty FBLA members took part in and Q&A session. the tour, including twelve FBLA members from Hyde Middle School FBLA Middle Level Chapter. Members explored the (Right) FBLA alumni sit and an- swer questions from audience.

6 ACTIVITIES TO BENEFIT CHAPTER AND ITS MEMBERS | CUPERTINO HIGH SCHOOL BUSINESS PARTNERSHIPS Cupertino FBLA collaborated with a local business in order to COMPANY RESEARCH promote the business and make an impact on the community Additionally, various kinds of research were conducted to in return for experience and education for its members. improve the businesses strategies. For example, an in-depth analysis of competitors’ marketing strategies was conduct- BRIGHT HEART YOGA CENTER ed and 5 businesses were analyzed. An overview was provid- Located in Cupertino, California, Bright heart Yoga Studio ed for each, a venn diagram was created as well to compare is a small business that hosts group, basic & Vinyasa yoga Bright Heart Yoga Studio with each business, and overall classes and workshops. Their mission is to motivate and feedback was provided. Then, a detailed marketing plan was support customers in leading a healthy lifestyle and creating also made and presented to the business. After this presen- a special community at the studio. Cupertino FBLA worked tation, the chapter also assisted in the implementation of the to encourage high school students in the local area to prac- plan. As a result of the plan, the business made the most tice yoga to mitigate their stress and to eradicate the stigma profit they have ever made. Additionally, the budget was an- around teenagers doing yoga. alyzed and feedback was presented to the business as well. (Left) Cupertino TINO YOGA DAY FBLA members In order to promote the studio to high school students, Cu- discuss and write on the board pertino FBLA hosted its first annual Yoga Day. The owner of ways to improve Bright Heart Yoga Studio, Jackie Fenton, came to the event Bright Heart Yo- and taught over 60 students various poses. The event ex- ga’s services and tensively via Facebook posts, a promotional video (which re- promotions with Jackie Fenton. ceived over 900 views), posters, and more, all of which was created by the committee.

Similar events were also organized at both Monta Vista High Furthermore, consumer research was conducted by distribut- School and Fremont High School on February 1 and February ing a 5 question survey among the customers and analyzing 6, in partnership with wellness clubs at both schools. the data. The survey received 80 responses, and a lot of valuable feedback was received. It was found that implementing a meditation class would open up an entire new market that would benefit the studio immensely.

WEBSITE More than 10 hours were spent renovating the studio’s website as well. The website’s search engine optimization was improved, and the website’s layout was also changed to make it more visually appealing and user friendly. Overall, over 140 hours were spent working on this project and approximately 70 members were involved.

GLOWGA (Top) Cupertino High School stu- On February 16th, Bright Heart Yoga Studio hosted an event dents participate in Tino Yoga for teens at their studio called Glowga, which was essentially Day in the main gym; Jackie yoga with glow sticks. The chapter helped promote the event Fenton teaches them simple yoga exercises on mats. extensively via Facebook and sharing the sign-up link. Signif- icant traffic was generated, with the link receiving 61 clicks (Left) A Facebook promo graph- solely from Cupertino FBLA’s promotion of the event. The ic used to promote Yoga Day at event was a success, with over 30 people in attendance, 21 Monta Vista. of them from Cupertino High School.

Cupertino FBLA also partnered with the Teen Commission to offer yoga classes to teenagers in Cupertino. A paid work- clicks on people minutes shop was held as well in order to increase studio revenue. 72 event link 17 attended 60 of yoga

7 ACTIVITIES TO BENEFIT CHAPTER AND ITS MEMBERS | CUPERTINO HIGH SCHOOL CHAPTER FUNDRAISING Throughout the year, Cupertino FBLA officers organized a variety of fundraisers to garner sufficient funds for club operations and donate to charitable efforts. Fundraisers also served to promote FBLA to the Cupertino High School student body and attract new members intereseted in the community.

CLUBS DAY Cupertino FBLA participated in the massive schoolwide annual Clubs Day event, where Cupertino High School’s club organizations sell different food and drink items to raise club funds. The Cupertino FBLA officer team elected to sell Chi- potle burritos with chips, guac, and sour cream, generating a significant revenue of nearly two hundred dollars.

(Left) The graphic used for promo on Facebook for Cupertino FBLA’s Chipotle fundraiser. (Bottom) Chipotle chips and guaca- mole that were sold at Clubs Day. (Top) Members attend the Rosegrams social where they pick and de-throne roses before wrapping them up for delivery. (Left) Rosegrams card designs shown. (Right) Cupertino FBLA officer Sooyeon Oh in her Facebook Rosegrams promo picture.

MARCH OF DIMES FUNDRAISER To raise donations for the March of Dimes organization, In- dividual Project Chair Gopal collaborated with local boba tea business Lattea on a day-long fundraiser, where FBLA would ROSEGRAMS FUNDRAISER receive 10% of sales to Cupertino High School students. The Cupertino FBLA held its annual Rosegrams fundraiser from fruitful day accumulated over one hundred dollars of profit, November 23 to December 5. Members and officers collabo- which was put towards the March of Dimes. rated during the month-long fundraiser to sell roses and personalized cards to students and staff members of Cupertino High School. Members were allowed to work individually or in groups two or three to sell roses. The top three individual sellers and top three teams were then awarded prizes for their outstanding involvement in the fundraiser.

Promotional videos and posters were created by the officer team and shared on Cupertino FBLA’s social media. In addition, officers profiled on Facebook with a picture of them holding a rose and advertising the fundraiser.

(Left) Cupertino FBLA Cafe Lattea fundraiser graphic promo used. Rosegrams were sold in bundles of 1 for $2, 3 for $5, and (Right) Cupertino FBLA Community Service Project Krispy Kreme fundraiser 12 for $15. Roses were supplied by Sam’s Club and Cost- graphic promo.used on Facebook as well. co and delivered to Cupertino High School where they were then kept in the chapter adviser’s room. On December 13, KRISPY KREME FUNDRAISER the Rosegrams Social was held, with over 50 members in at- The Community Service Project organized a Krispy Kreme tendance. Members helped de-thorn and package over 700 fundraiser to support the senior activities at the Cupertino roses and sort over 300 cards to be delivered the next day. Healthcare and Wellness Center. Committee members sold donuts to Cupertino High School students and teachers be- In total, 750 roses were sold, generating a revenue of fore and after school. The 350 donuts sold out immediately $918.60. Not only were members able to benefit the chapter making a revenue greater than $300, significantly helping the by raising a tremendous amount of money to fund it, but they Cupertino Healthcare and Wellness Center and Project HEAL also learned important business skills, especially in sales, provide better experiences for the seniors in the community. communications, and marketing. 8 ACTIVITIES TO BENEFIT CHAPTER AND ITS MEMBERS | CUPERTINO HIGH SCHOOL PUBLIC RELATIONS ACTIVITY & CHAPTER PUBLICITY Cupertino FBLA has continuously promoted FBLA to the stu- APPAREL & ACCESSORIES dent body in order to increase membership and encourage New T-shirt apparel, pins, and lanyards was designed for the member involvement in chapter activities. Cupertino FBLA school year to showcase chapter spirit and pride. The chap- used social media to promote the organization and received ter sold 17 T-shirts, and distributed other promotional acces- external publicity from local newspapers. sories to members at meetings. Cupertino FBLA officer and Bay Section Treasurer Naren Ramesh also promoted the Bay CHAPTER WEBSITE Section T-shirt, encouraging students to partake in the ex- The Cupertino FBLA website (www.tinofbla.org) continues to citement of the upcoming competitive conference. be a hub for students, parents, and partners to stay informed of chapter events. Users acquire information about the chap- INITIATION SOCIAL ter mission, officer team, projects, and competitions. On October 27, Cupertino FBLA hosted its annual Initiation Social. After promoting on the school news site, announce- SOCIAL MEDIA ments, and social media, the social attracted over 75 at- Cupertino FBLA maximized the consistent usage of social tendees. Members networked with others through exciting media to inform members about fundraisers, socials, project icebreaker games, provided refreshments, and a photobooth updates, and volunteering opportunities. Graphics are cre- with a backdrop incorporating the theme “Breaking Barriers.” ated by Public Relations Officer Lillian Kann and her Public (Left) Relations committee. Cupertino FBLA also manages a Face- Initiation Social book group and page, Instagram, Snapchat, and Youtube ac- group photo. counts for posting events and announcements. (Right) The “Breaking @tinofbla @tino.fbla @tinofbla @tinofbla Barriers” backdrop. 792 likes 580 total likes 108 friends 3069 total views 806 follows 209 followers 27 posts 11 videos FBLA-PBL WEEK COMPETITIONS SOCIAL On the week of February 5-9, Cupertino FBLA hosted Nation- On September 15, Cupertino FBLA hosted its annual Compe- al FBLA-PBL week activities. titions Social to introduce members to individual, group, and MONDAY: Members played an online trivia game about FBLA roleplay competitive events offered by FBLA. The competi- TUESDAY: Students shared their favorite FBLA memory on tions officers and committee members showcased the di- social media using the hashtag #FBLAPBLWeek. verse range of topics covered in competitive events. Attend- WEDNESDAY: Over 35 members celebrated Mr. St. John’s ees had the opportunity to look over previously-administered work and dedication with an Advisor Appreciation Brunch. practice tests, project reports, and prejudged components. THURSDAY: Jeff Moe, a member of the Fremont Union High Over 40 members attended the social to learn about compet- School District Board, came to talk about his job as an elect- itive events and network with other competitors. ed official. Cupertino FBLA also encouraged members to bring non-members to the meeting. FRIDAY: Members dressed business formal to school and took a group photo.

EXTERNAL RECOGNITION Throughout the year, Cuper- tino FBLA leveraged digital mediums to increase its (Left) Cluster leader Kristy Wang shows practice tests for the Business Com- online visibility and size of munication competition at the Competitions Social. membership. The Cupertino (Right) Members excitedly participate in the interactive Project Social. High School website was PROJECTS SOCIAL used to reach parents and On September 22, the Partnership with Business Project, students. Community Rela- Community Service Project, and American Enterprise Project tions officers also contact- chairs hosted the Projects Social to educate members about ed the Cupertino PATCH, a the various chapter projects. The chairs gave detailed pre- local news outlet, to publish sentations about project timelines, goals, purpose for each an article describing the project. Over 100 members attended the social, and a total chapter’s success at the 2018 Bay Section Leader- of 80 members applied to be part of the project committees. ship Conference. 9 ACTIVITIES TO BENEFIT CHAPTER AND ITS MEMBERS | CUPERTINO HIGH SCHOOL STATE & NATIONAL PROJECTS Cupertino FBLA prides itself in its dedicated participation in AMERICAN ENTERPRISE WEEK state and national projects. This year, the chapter implement- To celebrate American Enter- ed three chapter projects: the American Enterprise Project prise Day on November 15, (Project REACH), Community Service Project (Project HEAL), Project REACH hosted a week- and Partnership with Business Project (Project CALM). The long celebration, kicking off chapter also participated in the Adopt-A-Chapter Project by with Formal Monday, where leading Middle Level chapters in two local middle schools, and students wore formal cothing, participated in Individual Projects and the March of Dimes. followed by the release of an informational video, lessons AMERICAN ENTERPRISE PROJECT: at local middle schools, scav- (Above) A committee member enger hunt, and fun online test. PROJECT REACH gives a hint for the Scavenger Hunt. While it is undeniable that new technology has transformed many aspects of modern businesses, people are still left CHS HACKS uninformed about the nature of E-business. Project REACH CHS Hacks was a 12-hour hackathon that hosted over 40 strives to bring an awareness of E-business and online safety students and consisted of coding an application component to community members of all ages and backgrounds, while alongside creating a 5 page business report in order to cre- expanding the American Enterprise system. Project chair Na- ate a fusion between two popular fields of study: Business ren Ramesh leads two project committees to assist him in and Computer Science. Featured projects included an ap- planning and implementing project activities. plication similar to Kahoot that allows teachers to adminis- (Left) Cupertino ter tests and accept different short answers using machine FBLA American En- learning and a website that acts as a selling platform that terprise project chair checks the quality of used goods prior to getting posted. Naren Ramesh and his Education and Operations committee members pose for a group photo.

HOLIDAY MARKETPLACE For two months, Cupertino FBLA members traveled to Sedg- wick Elementary School and taught its students about E-Busi- (Left) A group of students work on coding the framework of their mobile app. ness, personal finances, management decision making, and (Right) Members discuss and write the business plan for their app. running a business. At the culmination of these lessons, Project REACH hosted a large holiday marketplace where Overall, the project raised over $1,795, involved other organi- students sold specific goods such as homemade slime, rice zations through various programs, and impacted the lives of krispies, and baked cookies. The event raised a massive several hundred individuals from all walks of society. $1,745, which supported the students’ science camp funds. COMMUNITY SERVICE PROJECT: PROJECT HEAL With the numerous challenges the elderly often face, Project HEAL focuses on helping the surrounding senior community. Project HEAL teamed up with a local nursing home, Cu- pertino Healthcare and Wellness Center, to supplement their services, contribute donations, and alleviate the need for entertainment and education. Project chair Yash Shroff leads (Left) A group of Sedgwick students sell chocolate cupcakes at their booth. (Right) A student organizes his booth where he makes unique origami figures. three committees, Edu- cation and Activities, Op- LESSONS erations, and Historians, Project REACH collaborated with various clubs on campus to assist him throughout such as Tinovation, an engineering club, to provide four the year. 30-minute lessons to members on cryptocurrency, online marketing, online consumerism, and programming. Over 90 (Left) Cupertino FBLA Com- students participated in this event, and around 20 officers munity Service project chair from different clubs on campus led lessons as well. Yash Shroff and his committee members smile for a photo.

10 ACTIVITIES TO BENEFIT OTHER INDIVIDUALS AND ORGANIZATIONS | CUPERTINO HIGH SCHOOL VISITS TO HEALTHCARE AND WELLNESS CENTER raise money and supplies needed by the nursing home, such One facet of Project HEAL was hosting numerous volun- as the Krispy Kreme fundraiser that raised over $300. teering events at the healthcare and wellness senior center. Committee members volunteered every other week to form AWARENESS lasting bonds and friendships with the seniors while educat- Project HEAL aimed to spread and gauge the awareness ing them and helping them with meaningful tasks. of the senior community by issuing an awareness survey, which included questions on what others thought of seniors The first arts and crafts project reflected the core values of and how they viewed them as an important part of our com- the project: a paper heart ornament with abstract designs munity. The survey was first introduced at a chapter meeting representing the close bond between the seniors and volun- with 100+ members in attendance and published on social teers along with a Christmas tree ornament embellished with media for more responses. In addition, Project HEAL was pom poms and sequins. featured in news articles to spread more awareness. (Right) Cupertino FBLA students are featured in the local online newspaper for their outstanding community service work, gaining more publicity for Project HEAL.

(Left) A committee member chats and helps seniors with their paper hearts. (Right) The second meeting, featuring fruit painting and other crafts. The second meeting of Project HEAL was held on November EDUCATIONAL OUTREACH 17, 2017. Many activities and games were prepared based Project HEAL sent their presentations and plans to nursing on a Thanksgiving theme, including fruit painting, cookie homes in more than 226 different cities across California. decorating, and Thanksgiving bingo activities. Project HEAL Historians compiled and created a short intro- ductory video to send to 37 senior centers. The third meeting was held on January 12, 2018. In order Project HEAL has overall made a tremendous impact by not to get into the winter spirit, only improving the lives of seniors in the local community the committee decided on but also reaching out to seniors across the state. With a creating winter themed arts grand total of 261 hours of work and support from almost and crafts activities for the 200 students, Cupertino High School FBLA’s Community Ser- seniors, such as snowflakes vice Project was able to surpass expectations and help the made from popsicle sticks (Above) Examples of snowflakes seniors and rehabilitation patients in their community. and colorful glitter. made by the seniors.

On February 9, 2018, the committee visited the healthcare PARTNERSHIP WITH BUSINESS PROJECT: center and volunteers played the piano in front of the seniors PROJECT CALM as an entertaining performance. They also created love gog- High school students and young adults across the nation gles with pipe cleaners and made them into heart shapes. have shown record-high levels of stress in recent years. In (Right) the Bay Area, the need for stress-relieving resources and ac- Committee tivities is higher than ever. Project CALM strives to mitigate mem- these stressful im- bers take pacts by partnering pictures be- hind seniors with a local business wearing called Bright Heart their love Yoga. Project chair goggles Riju Narang leads an that they made. Operations and Pro- motions committee who help plan and (Above) Cupertino FBLA Partnership with Busi- FUNDRAISING lead events and or- ness project chair Riju Narang and her Promo- Another initiative of Project HEAL was to raise money to fund ganize promotional tions and Operations committee members pose additional activities/entertainment options for the seniors. campaigns. for a group photo. The committee planned fundraisers throughout the year to

11 ACTIVITIES TO BENEFIT OTHER INDIVIDUALS AND ORGANIZATIONS | CUPERTINO HIGH SCHOOL YOGA DAY with Jeff Moe, a board member of the Fremont Union High On November 8, 2017, Project CALM hosted Cupertino High School District. In addition, the chapter’s partnership with School’s first yoga day during lunch. Jackie Fenton, the own- Bright Heart Yoga Studio was effectively utilized to organize er of Bright Heart Yoga Studio, came in and taught yoga. business-related guest speaking and touring events to com- The event took place in the gym, with a yoga mat for each plete the Small Business Chapter project. student and relaxing music playing in the background. Cou- NUMBER OF COMPLETIONS pons, designed by the Promotions committee, were handed out, giving the students an opportunity to try out a class at GO GREEN Bright Heart Yoga Studio for $10, or 50% off. Granola bars 13 were handed out to thank students for attending the event. FINANCIAL LITERACY 13 (Both) Jackie Fenton instructs participants on yoga exercises, LEADERS IN ACTION such as the downward dog. 2 BUSINESS ACHIEVEMENT AWARDS 21 GOVERNMENT AWARENESS PROJECTS 8 ADOPT-A-CHAPTER: MIDDLE LEVEL On September 20, Cupertino FBLA Middle Level Chairs, An- jan Bharadwaj and Brandon Wu, along with the Middle Level Committee, visited the two adopted chapters, Hyde and Law- Additionally, Project CALM partnered with Fremont High son Middle Level. A total of over 150 members signed up School’s Wellness Club and Monta Vista High School’s Bring from both chapters. Since then, the chairs have arranged 12 Change to Mind Club to host yoga days. Project CALM pro- further bi-weekly meetings, and have initiated multiple provided both schools with promotional materials for the event. grams and activities including the Stock Market Challenge, and the Entrepreneurship event. LIFESTYLE VIDEO In order to raise awareness of the importance of a healthy lifestyle as a high school student, by delineating the negative impacts of deficient sleep, unhealthy- di ets, and not exercising, Project CALM filmed and posted an ed- (Above) A committee member ucational yet humorously engag- explains the risks of unhealthy ing video on Facebook. eating habits in the video. (Left) Committee members deliver an interactive workshop about marketing (Right) Middle Level project chairs Anjan Bharadwaj and Brandon Wu pose MARKETING STRATEGY ANALYSIS with their committee members in a group photo. The Operations committee examined competitors of Bright They also worked with other Bay Section Middle Level Chairs Heart Yoga Studio to develop competitive marketing strate- to determine the logistics of the annual Pseudo Bay Sections gies, tracking their offered services, pricing, location, special Conference, which will be hosted at Cupertino High School. events, promotions, website layout, and social media. Mem- In addition, Middle Level members attended the Bay Section bers created a 14-page report for Bright Heart Yoga Studio. Conference in early February, and were extremely successful, with a 400% increase in competitors placing. Middle Level Project CALM proved to be a massive success, as not only chairs also partnered with Cupertino FBLA Community Rela- did it introduce Bright Heart Yoga to over 200 students, work tions officers to organize a business tour at Google. Speaker with 8 community centers, and generate publicity through 7 events are also in preparation with business executives and news outlets, it also taught hundreds of high school students city councilmembers. in the Bay Area essential stress-relieving techniques. MARCH OF DIMES INDIVIDUAL PROJECTS To raise donations for the March of Dimes organization, In- Individual Projects chair Venugopal Chillal guided the com- dividual Project Chair Gopal collaborated with local boba tea pletion of individual projects, developing members’ knowl- business Lattea on a day-long fundraiser, where FBLA would edge in environmentalism, local leadership, finance, and receive 10% of sales to Cupertino High School students. The general FBLA knowledge. Through the Government Aware- fruitful day accumulated over one hundred dollars of profit, ness Project, the chapter organized a guest speaker event which was put towards the March of Dimes.

12 ACTIVITIES TO BENEFIT OTHER INDIVIDUALS AND ORGANIZATIONS | CUPERTINO HIGH SCHOOL OTHER COMMUNITY SERVICE PROJECTS Through chapter projects and other community outreach ef- HEARTS OF KINDNESS AND CHRISTMAS TREES forts, Cupertino FBLA involves itself in several community ser- This school year, Cupertino High School FBLA’s Communi- vice events. Through these events, members are granted the ty Service Project, Project HEAL, partnered with Cupertino opportunity to serve their communities. Healthcare and Wellness Center to help the senior citizens in their community. The project committee has held four vol- PSEUDO BAY SECTION LEADERSHIP CONFERENCE unteering sessions at Cupertino Healthcare and Wellness Cupertino FBLA Middle Level Chairs organized a program Center. For the first session, Cupertino High School chap- through which FBLA members and non-FBLA members can ter volunteers aided the seniors and rehabilitation patients volunteer at the Pseudo Bay Section Leadership Conference. at the wellness center to create Hearts of Kindness which The positions that are open include judging role-play and were collected and used to decorate the activities room at speaking events, grading objective tests, serving food, and the center. running the entire conference. In order to get into the winter spirit, the committee decided SEDGWICK HOLIDAY MARKETPLACE on creating winter themed arts and crafts activities for the Over a period of five weeks, Cupertino FBLA American En- seniors. Thus, the team transitioned to making decorative terprise project committee members and chapter member Christmas tree ornaments.The seniors created the tree orna- volunteers delivered presentations to students at Sedgwick ments with the help of the volunteers and were able to hang Elementary School on personal finance, e-business, and en- them in their room. trepreneurship. Students were asked to brainstorm and plan ideas for their own products that they would then sell to customers at the Holiday Marketplace event. In addition to managing their finances and inventory and advertising their products in an open market, they were taught fundamentals of E-business, including logo design and website creation.

On the official event day, students operated booths and sold products that they designed, produced, and marketed. Along with the administration of the school, the committee set up facilities, including a location for centralized dollar-to-ticket conversions and empty tables for the student booths. (Top left) A Heart of Kindness made from paper and fancy mark- er designs is shown (Top right) A senior at the center shows the camera her Christmas tree ornament that she made. (Right) A senior also holds up her Christmas tree ornament.

Throughout the process, volunteers were able to interact with the patients and the seniors were able to open up about their experiences in high school and beyond. Overall, it gave the seniors an opportunity to try something new and meet new people. (Top left) Sedgwick Elementary students gath- er in the auditorium at their product booths. (Top right) A fifth grader shows his homemade COMMUNITY INVOLVEMENT peppermint hot chocolate marshmellow mix. (Bottom right) Three girls advertise their pink- blue decorated cupcakes at their booth.

All in all, 87 students were in attendance, earning a collec- tive $1,795. With the profit donated to the school, the project 115 230 40 made it possible to send the school’s fifth graders to their annual Science Camp program. The principal of Sedgwick volunteers hours spent organizations helped called the program a “powerful learning experience,” and the school is excited to continue the project next year as well.

13 ACTIVITIES TO BENEFIT OTHER INDIVIDUALS AND ORGANIZATIONS | CUPERTINO HIGH SCHOOL CONFERENCES AND RECOGNITION As the 2nd most competitive chapter in California, Cupertino events in which competitors were entered. In addition, 4 out FBLA has historically performed well at conferences, where of 10 students from the Hyde Middle Level Chapter placed members compete, network, and learn more about business. in their respective competitions, a significant increase from last year. 20 students qualified for the 2018 State Leadership Conference. PARTICIPATION IN FBLA CONFERENCES 2017 STATE LEADERSHIP CONFERENCE On April 4-7, 2017, Cupertino FBLA sent over 80 members to the 2017 State Leadership Conference in Sacramento, Cali- fornia. Over half of the competitors placed in their respective events, allowing Cupertino FBLA to win 2nd place in Sweep- stakes. 42 members qualified for the 2017 National Leader- ship Conference in Anaheim, CA. Officers Bhavesh Manivan- nan and Naren Ramesh were inaugurated into Bay Section Office as Secretary and Treasurer respectively. Additionally, our chapter adviser, Mr. St. John, was named Outstanding Local Chapter Advisor of the Year. Throughout the State Leadership Conference, members had the opportunity to compete in their respective competitions, attend workshops, network with fellow FBLA members across the state, and explore the nearby monuments and landmarks of Sacramento.

2017 NATIONAL LEADERSHIP CONFERENCE From June 28 to July 3, 2017, Cupertino FBLA sent 38 com- (Top left) Cupertino FBLA group photo after the 2017 NLC Awards Ceremony. petitors to the 2017 National Leadership Conference (NLC) (Top right) Chapter advisor Mr. St. John stands on stage at 2017 NLC after in Anaheim, California. Over the course of four days, com- winning State Adviser at SLC 2017. (Bottom left) Cupertino FBLA officer Venugopal Chillal wins Bay Section petitors were able to attend various workshops and learn office at 2018 BSLC. more about different aspects of business. In addition, many (Bottom right) Cupertino FBLA group photo after 2018 BSLC Awards. members networked with other competitors from around the world and explored nearby attractions unique to Ana- OTHER CHAPTER AND INDIVIDUAL heim, such as Disneyland. Many Cupertino FBLA members RECOGNITIONS EARNED received national recognition as 20 competitors placed in GOLD SEAL the top ten for ten competitive events, with one member re- Furthermore, Cupertino FBLA was awarded a Gold Seal, receiving the title of national champion. flecting the dedication of officers and members to the club and their commitment in completely immersing themselves 2017 LEADERSHIP DEVELOPMENT INSTITUTE-NORTH in the activities offered by the national organization. On October 13-15, 2017, 13 members from Cupertino FBLA attended the 2017 FBLA Leadership Development Insti- CHAPTER AWARDS tute-North at the Santa Clara Marriott. Members learned At the 2017 State Leadership Conference, the chapter placed applicable business concepts including effective public 2nd in sweepstakes and 2nd in being the chapter with the speaking. Bay Section Secretary Bhavesh Manivannan and largest membership. The chapter’s advisor, Mr. St. John, also Bay Section Treasurer Naren Ramesh, from Cupertino FBLA, received an award for advisor of the year for his 12 years of presented workshops on finding internship opportunities hard work that he put into FBLA. Cupertino FBLA also earned and following helpful resume and interview tips, and how to 4th place in sweepstakes at the 2018 Bay Section Leader- set up and effectively use a LinkedIn account, respectively. ship Conference.

2018 BAY SECTION LEADERSHIP CONFERENCE MEMBER OF THE MONTH On February 3, 2018 Cupertino FBLA sent 113 competitors This recognition was granted to chapter members who dis- to Homestead High School for the 2018 Bay Section Lead- tinguished themselves through committee involvement, ership Conference. Cupertino FBLA officer Venugopal Chillal character, and outstanding dedication to Cupertino FBLA: was elected to the position of Vice President of Outreach, and officer Naren Ramesh campaigned vigorously for the Summer: Christina Shao Dec: Rianna Campbell position of Bay Section President and Bay Section State Vice Sept: Vedant Vaid Jan: Sreehari Ram Mohan President. Cupertino FBLA had a strong showing at the con- Oct: Kevin Liu February: Aarabhi Achanta ference, with a total of 40 students placing in 22 out of the 37 Nov: Cindy Qian 14 CONFERENCES AND RECOGNITION | CUPERTINO HIGH SCHOOL COMPETITIVE EVENT WINNERS 2017 State Leadership Conference at Sacramento, CA 80 total competitors, 34 awards, top 4 placing competitors listed 1st Place 3D Animation Ryan Chu, Jonathan Pan, Jessica Xia 1st Place Business Communication Jessica Xia 1st Place Business Plan Jehannaz Dastoor, Thu-An Hanley, Aishwarya Laddha 1st Place Computer Applications Claire Lin 1st Place Graphic Design Sooyeon Oh, Grace Till, Casper Wu 1st Place Marketing Sanika Mahajan, Ethan Qi, Brandon Wu 1st Place Website Design Shreyas Patankar, Abhinav Pottabathula, Sanket Swamy 1st Place Mobile Application Development Naren Ramesh, Varun Shenoy 2nd Place Digital Video Production Sameer Ahmed, Kiran Kunigiri 2nd Place Future Business Leader Sanika Mahajan 2nd Place Introduction to Parliamentary Procedure Abrar Rahman 2nd Place Securities and Investments Kevin Liu 3rd Place American Enterprise Project Kashish Juneja, Jasmine Li, Ethan Qi 3rd Place Business Financial Plan Claire Lin, Leo Rassieur, Erin Song 3rd Place Coding and Programming Tejas Narayanan 3rd Place Partnership with Business Project Julia Liu, Kevin Liu, Cindy Zhang 3rd Place Public Service Announcement Alia Ahmed, Mahak Bandi, Rhea Lamba 4th Place Computer Applications Erin Song 4th Place Economics Nilay Varshney 4th Place Electronic Career Portfolio Ruchi Shah 4th Place Introduction to Information Technology Christina Shao 4th Place Network Design Venugopal Chillal, Shreehari Ram Mohan, Jishnu Swamy 4th Place Social Media Campaign Ria Bhatt, Caroline Gee, Michelle Ma 2017 National Leadership Conference at Anaheim, CA 36 total competitors, 10 awards 1st Place Introduction to Information Technology Christina Siting Shao 2nd Place Mobile Application Naren Ramesh, Varun Shenoy 3rd Place Digital Video Production Sameer Ahmed, Kiran Kunigiri 4th Place 3D Animation Ryan Chu, Jonathan Pan 6th Place Partnership with Business Project Julia Liu, Kevin Liu, Cindy Zhang 7th Place Business Financial Plan Leo Rassieur, Erin Song 7th Place Website Design Shreyas Patankar, Abhinav Pottabathula, Sanket Swamy 8th Place Accounting II Anjan Bharadwaj 8th Place Business Plan Jehannaz Dastoor, Thu-An Hanley, Aishwarya Laddha 8th Place Introduction to Parliamentary Procedure Abrar Rahman 2018 Bay Section Leadership Conference at Cupertino, CA 113 total competitors, 32 awards, top 4 placing competitors listed

1st Place Sales Presentation Aarabhi Achanta 2nd Place Business Communication Julia Liu 2nd Place Health Care Administration Yash Shroff 2nd Place Spreadsheet Applications Alia Ahmed 3rd Place Broadcast Journalism Eliodoro Batingana, Bhuvan Kommineni, Sahil Kudva 3rd Place Computer Applications Mansi Gandhi 3rd Place Introduction to Business Madhavan Krishnan 3rd Place Introduction to Information Technology Anjan Bharadwaj 4th Place Creed Joshua Halili 4th Place Future Business Leader Ruchi Shah 4th Place Introduction to Business Procedures Eunsu Lee 4th Place Management Decision Making Sooyeon Oh, Naren Ramesh, Leo Rassieur 4th Place Parliamentary Procedure Priscilla Goh, George Kim, Esha Radhakrish., Abrar Rahman

15 COMPETITIVE EVENT WINNERS AND PARTICIPANTS | CUPERTINO HIGH SCHOOL

Table of Contents