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E-PAPER Revolutionise Media? HTML5 • KEYWORDING • Newsml • AUTOMATION • 3D • DATA JOURNALISM Cutting Edge Digital Publishing Solutions Paper

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THEME AIHEEN NIMI TÄHÄN TULEE FINNISH NEXT MEDIA PROGRAMME 2010–2014 NEXT MEDIA RENEWING MEDIA MEDIA magazine SMALL SCREEN DIGITAL AESTHETICS HBL MORNING THE BEST - A FRONTRUNNER DELIVERY MEDIA EXPERIENCE IN DEVELOPING SAY GOODBYE TO FOR TABLETS DIGITAL CONCEPTS MAILING COSTS USER RESEARCH The daily rhythm of a digital consumer TECHNOLOGY BIG DATA serving media FUTURE Nordic Next Media Next Media internationalises A FINNISH START-UP ATTEMPTS TO MAKE A BREAKTHROUGH Will E-PAPER revolutionise media? HTML5 • KEYWORDING • NewsML • AUTOMATION • 3D • DATA JOURNALISM Cutting edge digital publishing solutions Paper THEME When the Next Media programme began in 18 2010, digital publishing activities were still in their infancy. Over the past four years, the Finnish media industry has evolved into a NEXT MEDIA multichannel business utilising digital terminal devices – both on a national level and locally. THERENEWS MEDIA INDUSTRY LOCAL MEDIA BECOMES E-BOOKS BECOME AVAILABLE 24 A LOCAL ONLINE COMMUNITY 28 FOR LIBRARY LENDING Local media is networking with readers A unique licensing model accepted by all and advertisers. players on the value chain. COMMON IDENTIFICATION AND HBL ACCELERATES INTO THE DIGITAL ERA 26 PAYMENT FOR THE MEDIA INDUSTRY? 31 KSF Media, which publishes HBL, The media ecosystem creates a counter- has been a pioneer in development weight against global application stores. TECHNOLOGY BUSINESS MEDIA EXPERIENCE WILL E-PAPER THE HUITTISTEN LOOKING FOR THE BEST 14 REVOLUTIONISE MEDIA? 41 SANOMALEHTI CONCERN 48 MEDIA EXPERIENCE The development of e-paper has been KNOWS THE LOCAL MARKET Extensive experience has helped layout a subject of interest for many years. The position of local media as it com- professionals create solutions that pro- Now, the technology seems to be ready. petes with advertising space offered by duce a good media experience in print global services is a challenging one. This publications. Digital terminals, tablets BIG DATA – THE BUZZ- Huittinen-based company has relied in particular, are still so new that there 60 WORD IN MEDIA TOO on systematic development work to hasn't been time to accumulate the increase its digital business. Next Media has adapted Big Data necessary competence. methods to media needs. Now it's time to make use of them. THE DAILY RHYTHM OF ADVANCED 43 A DIGITAL CONSUMER 53 TABLET HEURISTICS AUTOMATIC LAYOUT There is no such thing as a typical In the Next Media programme, re- 66Automatic and responsive digital media user or media day. Diverse searchers at Aalto University's School of layout requires proper publication studies provide new information about Arts, Design and Architecture developed structure analysis and under- daily routines. Åbo Akademi University a method to improve the usability and standing of image content. surveyed media consumption routines. visuality of new digital publications. 4 NEXT MEDIA 2010–2014 INTERNATIONALISATION NEXT MEDIA 36 INTERNATIONALISES Cooperaton in Nordic Next Media is being planned with Nordic partners. GOING GLOBAL WITH 38 NEXT MEDIA Many Next Media SMEs have started their internationalisation process in programme projects. BUSINESS MORNING DELIVERY WITH 47 DIGITAL TERMINAL DEVICES Printing and postage costs are already a barrier to early morning delivery in rural areas. TESTING NEW 14 56 MEDIA CONCEPTS Publishers looked for new content 74 AR applications in a local portal concepts for digital terminal devices JOURNALISM 74 HTML5 – responsivity for services by prototyping in Next Media. COMBINING DATAJOURNALISM GOES 71 MEDIA CURRENCIES 64 MAINSTREAM OTHERS There are more and more media channels Database format data in articles gets 7 Editorial – Eskoensio Pipatti available. How do they relate to one an- a completely new meaning when 6 Who's who at Next Media other and what is the most effective way information is combined from large 79 A brief history of Next Media to invest an advertising budget? information masses. EDITORIAL TEAMS TECHNOLOGY 59 NETWORK WITH READERS VIEWPOINTS Allowing readers to participate in 9 Media's new challenges EXTENSIONS TO THE content production will change editorial Petteri Putkiranta processes. 63 NewsML STANDARD 11 Professionals in captivation STT-Lehtikuva and Anygraaf developed Minna Nissinen a standard for exchanging planning data. IN BRIEF 13 Making development the focus Helene Juhola PORTABLE PROFILE AND 72 Automatic monitoring of media use 35 Next Media in 68 RECOMMENDATION Digile's portfolio Optimal 3D-parameters VTT's portable profile is the result 73 Pauli Kuosmanen of long-term development. 73 We test Google Glass 75 The straits of Messina 73 Onix describes books are behind us! Nils Enlund Next Media results are available at www.nextmedia.fi The four-year Next Media programme produced a huge Research results The list begins with deliverables from each of the four amount of material: several hundred deliverables from years. more than 60 projects. Only a fraction of these can be Result bulletins (in Finnish) Result bulletins are compiled from the yearly presented in this magazine. results. They serve as introductions to the topics and have direct links to the More detailed information about the results is available on relevant deliverables. the Next Media website. Results seminars The last entries on the page include links to presentations The deliverables are mainly written in English. You can from the result seminars held in different years. Some of the presentations also select English as the website interface language. include a video. Slides in English, spoken in Finnish. The results can be found under the Publications tab. NEXT MEDIA 2010–2014 5 PEOPLE WHO'S WHO AT NEXT MEDIA DIGILE Oy Reijo Paajanen, Chief Executive Officer, Pauli Kuosmanen, Chief Technology Officer Next Media Steering Group Pauli Kuosmanen, Digile Oy, chairman, Eskoensio Pipatti, Focus Area Director, Marko Turpeinen, EIT ICT Labs, Mari Isbom, Tekes, Masa Peura, Sanoma Media Finland, Minna Nissinen, Alma Diverso, Vesa Vainio, Tieto, Janne Saarela, Profium, Jussi Paakkari, VTT, Ari Heinonen, University of Tampere, Virpi Tuunainen, Aalto University, Marja-Leena Tuomola, Sanoma Digital Finland (2010–2011), Fernando Herrera (2011–2012), Pentti Unkuri, Tieto (2010), Minna Pellikka, Tieto (2011) Next Media Leadership Team Eskoensio Pipatti Olli Kuusisto Marko Turpeinen Nils Enlund Pirkko Oittinen Helene Juhola Anu Seisto Focus Area Director Project Manager Academic Academic Media Technology, WP1, Federation of the WP 1 Sanoma Media Finland WP 2 • VTT Coordinator Coordinator Aalto University Finnish Media Industry VTT Kristiina Markkula Santtu Parkkonen Caj Södergård Anu Kankainen Timo Saari Ismo Laukkanen WP 2 • Federation WP 3 WP 3 WP 2, 2010–2011 WP 2, 2012 WP 1, 2010–2012 of the Finnish Media Sanoma Media VTT Helsinki Institute for Helsinki Institute for AAC Global Industry Finland Information Technology Information Technology PUBLISHER: Digile Oy The editorial team of Next Media Magazine Vaisalantie 6, 02130 Espoo, Finland PRINTED AT: Hansaprint Oy, Vantaa YEAR OF PUBLICATION: 2014 LAYOUT: Harri Heikkilä, Marja Tikka Editor-in-chief Managing editor Editor Photo editor AD Eskoensio Pipatti Olli Kuusisto Katri Grenman Janne Laine Harri Heikkilä ISBN 978-952-93-4030-9 (nid.) ISBN 978-952-93-4031-6 (HTML5) Nearly all of the people who work with Media, the sharing of information in Next Media have taken part in produc- seminars, the unique cooperation and ing this magazine, not only the ones sense of community – oll of which al- whose names are listed as writers. I lows Next Media to move to the inter- would like to express my thanks for the national level. Thank you everyone! beneficial results achieved during Next –Eskoensio Pipatti 6 NEXT MEDIA 2010–2014 EDITORIAL Turning Next Media into an international brand as it entered the 2010s, the media industry faced the greatest challenges of its history. Next Media has been a very well-timed development programme, and has done pioneer- ing work towards creating extensive pre-competitive research cooperation in the media industry. Tis has been appraised and others around the world want to follow Finland's example. Other Nordic countries would like to join Next Media, and presentations on its operating model and results have been requested at several media industry conferences. Te driver company in the Next Media programme has been Sanoma, Finland's largest media company. Sanoma's Finnish operations have also been an important partner in development projects. Te Federation of the Finnish Media Industry, Finnmedia deserves the greatest credit for the work leading up to Next Media, the creation of the future strategy for the media Eskoensio Pipatti and creating cooperation between companies. Finnmedia has also run the programme's Focus Area Director, most important project entities. Next Media Tis magazine gives you the opportunity to read about the results of Next Media in the words of the people who made them happen. All the work done in Next Media would not ft even into a thick book, to say nothing of a few articles. We've had to leave out some of the results, but browsing through the result documents on the website will give you a broader picture of all Next Media outcomes. the next media programme is a response to to the rather profound transformation that the media industry is currently undergoing. Publications are becoming services, the media experience in small digital terminals has to be rebuilt, and the customer relation- ship with the subscriber has to be restructured in digital distribution. Together with technology companies, Next Media has developed methods and tech- nologies that help in this transformation and lay the foundation for creating new kinds of digital services in the future. Next Media has developed collaboration that can be considered remarkable even on an international scale. Tis cannot be found anywhere else. A foundation for expanding this cooperation internationally has been built at the same time. A continuation of Next Media has been planned in the form of Nordic cooperation in Nordic Next Media, where Finland, Sweden, Norway and Denmark will participate in joint development.
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