Undergraduate and Postgraduate Programme Guide

UNDERGRADUATE AND POSTGRADUATE PROGRAMME GUIDE

www.cesarritzcolleges.edu CÉSAR RITZ COLLEGES SWITZERLAND | PROGRAMME BOOKLET

DOUBLE BACHELOR DEGREE

› SWISS BACHELOR OF INTERNATIONAL BUSINESS IN HOTEL AND TOURISM MANAGEMENT › AMERICAN BACHELOR OF ARTS IN HOSPITALITY BUSINESS MANAGEMENT

The programme has a strong professional focus for students Students graduate with a Swiss Bachelor of International seeking a career in the international hospitality and tourism Business in Hotel and Tourism Management and an American industry. Students combine practical courses and manage- Bachelor of Arts in Hospitality Business Management from ment subjects with the development of a personalised busi- Washington State University (USA). ness plan in the final year. The Bachelor programme is a three-year degree requiring Qualifications have been designed to deliver an appropriate eight-terms of full-time academic study. Each term comprises blend of skills and knowledge in academic disciplines, profes- of 11-weeks on campus and includes two compulsory intern- sional hospitality and tourism management and personal and ships of four to six months each. social development. Graduates have the potential to commence their career at an A wide choice of electives allow students to gain intermediate supervisory level, and will possess the analytical knowledge in different fields. The programme and management skills appropriate for progression to a wide emphasises on managerial and strategic knowledge along range of positions at a more senior level. with business aspects and research techniques.

02 Four Intakes Per Year – Students can choose to start their academic studies in January, April, July or October allowing ﬂexibility to students of all nationalities.

EXPLORE YOUR INTERNATIONAL MANAGEMENT OPTIONS

“César Ritz Colleges has great contacts with the industry, leading recruiters and key brands.”

Armin Hies (Germany) – Hotel Manager at Aloft Stuttgart, Stuttgart, Germany CÉSAR RITZ COLLEGES SWITZERLAND | PROGRAMME BOOKLET

YEAR 1 YEAR 2 YEAR 3 LE BOUVERET CAMPUS OR LE BOUVERET CAMPUS OR UNIVERSITY CENTRE LUCERNE CAMPUS LUCERNE CAMPUS BRIG CAMPUS

Term 1 (11 weeks) Term 3 (11 weeks) Term 6 (11 weeks) › Introduction to Hospitality & › Rooms Division Operations › Principles of Management Tourism Management › Roots of Contemporary Global Issues › Financial Management › Management Information Systems › Calculus for Hospitality Business › Hospitality Marketing › Introduction to Nutrition & › Microeconomics › Tourism in a Global Perspective Food Science › Financial Accounting › Business Planning Project 1 › Public Speaking › Introduction to Industry Experience Term 4 (11 weeks) Swiss Higher Diploma in Hotel & › Food Service Theory & Practice › Hospitality & Tourism Law Tourism Management › Language 1 (French/German) › The Built Environment › Macroeconomics Term 7 (11 weeks) Term 2 (11 weeks) › Managerial Accounting › Career Management › Food Service Studies & Operations › Cultural Diversity in Organisations › Human Resource Management › Business Writing › Operational Analysis › Wine & Beverage Management Apply for Washington State › Service Operations Management › Mathematics for Hospitality Business University admission and College of › Electives (see examples) › Language 2 (French/German) Business certiﬁcation › Business Planning Project 2

Paid internship in Term 5 (11 weeks) Term 8 (11 weeks) Switzerland (4-6 months) › Statistics › Economics & Public Policy › International Politics › Social Psychology of Hospitality Cesar Ritz Colleges › Food Service Systems & Control › Hospitality Leadership & Certiﬁcate in Hotel and › Hospitality Business Ethics Organisational Behaviour Restaurant Operations › Food Chemistry › Strategic Hospitality Management 03 Case Studies & Research Paid internship in Switzerland › Electives (see examples) or worldwide (4-6 months) › Business Planning Project 3

Bachelor of International Business in Hotel & Tourism Management

WSU Bachelor of Arts in Hospitality Business Management

ELECTIVES

International Business Business Start-Up Culinary Trends in Tourism & Sustainability › International Business › Entrepreneurship: Starting partnership with the Management › Global E-Commerce your Own Business Culinary Arts Academy › Contemporary Issues in › Revenue Management › The Art of Business Switzerland International Tourism › Marketing Strategy & Negotiation › Food Media › Sustainable Tourism Development › Culinary Trends & Ventures › Destination Marketing Gastronomy › Strategic Tourism › Advanced Wine & Management Beverage Management

Electives may vary each term and are subject to availability. The minimum gross monthly salary for an internship position in Switzerland is CHF 2,172.- CÉSAR RITZ COLLEGES SWITZERLAND | PROGRAMME BOOKLET

MASTER OF ARTS

INTERNATIONAL BUSINESS IN HOTEL AND TOURISM MANAGEMENT

This challenging Master degree programme will satisfy the academic, professional and personal needs of candidates seeking top management careers in the hospitality industry. The Master of Arts, which is validated by the University of Derby (UK) aims to assist candidates in achieving their entrepreneurship and leadership potential through business-plan projects, network and personal coaching.

UNIVERSITY CENTRE UNIVERSITY CENTRE UNIVERSITY CENTRE BRIG CAMPUS BRIG CAMPUS BRIG CAMPUS

Term 1 (11 weeks) Term 3 (11 weeks) Term 4 (11 weeks) › Food & Beverage Service › Human Resource Management & › Business Plan Project Management Organisational Behaviour › Strategic Hospitality Management › International Tourism Management › Research Methods › Elective 3 (optional)* › Language 1 › Language 3 › Elective 2 (optional)* Master of Arts in International Term 2 (11 weeks) Business in Hotel & Tourism › Management Accounting & Paid internship in Management Finance Switzerland or worldwide › Consumer Behaviour & (4-6 months) In partnership with: Strategic Marketing › Language 2 Students should complete 3 levels of 04 › Elective 1 (optional)* either French or German before they do their internship after Term 3.

ELECTIVES

International Business Business Start-Up Culinary Trends Tourism & › International Business › Entrepreneurship: in partnership Sustainability › Global E-Commerce Starting your Own with the Culinary Management › Revenue Management Business Arts Academy › Contemporary Issues › Marketing Strategy › The Art of Business Switzerland in International Tourism & Development Negotiation › Food Media › Sustainable Tourism › Destination Marketing › Culinary Trends Ventures › Front Ofﬁce Operations & Gastronomy › Strategic Tourism › Advanced Wine Management & Beverage Management

The above electives are for all Master programmes and may vary each term and are subject to availability. * Electives and language modules are validated by César Ritz Colleges. The minimum gross monthly salary for an internship position in Switzerland is CHF 2,172.- CÉSAR RITZ COLLEGES SWITZERLAND | PROGRAMME BOOKLET

MASTER OF SCIENCE

INTERNATIONAL HOSPITALITY MANAGEMENT

This Master of Science, validated by the University of Derby (UK) is an academically rigorous programme that develops critical thinking and the problem-solving skills required for management level positions. It is designed to expand candidates’ aspirations in management development, consultancy, research, education and training and is the foundation for continuing onto a PhD.

UNIVERSITY CENTRE UNIVERSITY CENTRE UNIVERSITY CENTRE BRIG CAMPUS BRIG CAMPUS BRIG CAMPUS

Term 1 (11 weeks) Term 3 (11 weeks) Term 4 (11 weeks) › Food & Beverage Service › Human Resource Management & › Dissertation Part 1 Management Organisational Behaviour 15,000-word dissertation supervised › Information Technology & › Research Methods by a faculty member E-Business › Language 3 › Elective 3 (optional)* › Language 1 › Elective 2 (optional)* Term 5 (11 weeks) Term 2 (11 weeks) Paid internship in Swit- › Dissertation Part 2 › Management Accounting & zerland or worldwide (4-6 Completion of the 15,000-word Finance months) dissertation (on or off campus) with a › Consumer Behaviour & ﬁnal assessment by the University of Strategic Marketing Students that choose to do an optional Derby exam board › Language 2 internship after Term 3 must complete 3 › Elective 4* 05 › Elective 1 (optional)* levels of either French or German. (optional if on campus)

Master of Science in International Hospitality Management

In partnership with:

EXPERIENCE THE WORLD OF HOSPITALITY

“You need to start oﬀ with the right, solid and good foundations. I am still using the foundations I learned at César Ritz Colleges. I am a proud member of the César Ritz Colleges family!”

Connie Su (Malaysia) – Co-founder and Director Penang Village Group of Restaurants, Kuala Lumpur, Malaysia CÉSAR RITZ COLLEGES SWITZERLAND | PROGRAMME BOOKLET

IMPROVE BUSINESS ENGLISH COMMUNICATION

A key component of a successful career within the hospitality industry is the ability to communicate in more than one language, most importantly in English.

All courses at César Ritz Colleges are taught in English and students must have a high level of English to be able to start their academic studies.

Students’ English level is evaluated before they can apply to study at César Ritz Colleges, if the standard is not met then the English Foundation Programme, based in Hotel Institute Montreux, another member school of the Swiss Education Group, is an ideal way to strengthen English language skills before commencing hospitality studies.

The length of the course depends on each student’s personal English level and motivation, with the objective of achieving the required score to enter the desired hospitality course.

The English Foundation Programme runs throughout the year in four-week blocks. Students may enter the course at any point however they must complete a minimum of four and a maximum of twenty weeks.

The course offers students a minimum of 20 hours English tuition per week and covers the following subject areas :

› English for Academic Purposes › Structured Writing & Grammar › Learning Strategies & Study Techniques › Reading & Text Analysis › Communication Skills › Critical Thinking & Analysis › General Hospitality Knowledge › Hospitality Visits

The content of this publication may be subject to change without prior notice. CÉSAR RITZ COLLEGES SWITZERLAND | PROGRAMME BOOKLET

WHAT STUDENTS SAY

“I travelled a lot when I was young and to me going to a “I chose hospitality because I love serving people with a hotel is like going home, therefore I knew from an early smile. To be able to have a job that takes you all over the age I wanted to be a hotel manager. The practical experi- world is my dream. This is why I am here; I know I am on 07 ence you gain at César Ritz Colleges is important for me to the right career path.” progress quickly up the career ladder.” Louise Johansson (Sweden) Patrick Tai (Taiwan)

“The teachers at César Ritz Colleges are excellent. The CV “César Ritz Colleges was the right choice for me because and cover letter classes really prepare us to secure the best of the multi-campus experience. I am currently studying opportunities. I know that these opportunities will open French where the teachers have a wealth of experience doors for my future career.” and really know how to get the best out of you.” Neha Ramesh (India) Alexander Mackh (Austria) rneAustria France T +41 24 482 82 82 | F +41 24 482 88 99 88 24 | F+41 482 82 82 24T +41 482 51 |CH-1897 Bouveret Cantonale Le Route CÉSAR RITZ BOUVERET CAMPUS www.cesarritzcolleges.edu In academicpartnershipwith: [email protected] Fax +41219654030 Tel. +41219654020 CONTACT Le Bouveret Germany Brig Lucerne Italy T +41 41 399 00 00 | F +41 41 01 | F+41 01 399 00 41 00 T +41 399 Lucerne 16 |CH-6004 Löwenstrasse CÉSAR RITZ LUCERNE CAMPUS Englisch-Gruss-Strasse 43 | CH-3902 Brig | CH-3902 43 Englisch-Gruss-Strasse T +41 27 922 04 04 | F +41 27 922 04 05 27 04 922 | F+41 04 27 04 922 T +41 UNIVERSITY CENTRE CÉSAR RITZ

Updated in May 2015