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JANUARY/FEBRUARY 2018 WBA Awards for Excellence SUBMISSION DEADLINE: January 10, 2018 11:59 PM CDT SAVE THE DATE Awards CHAIR’S COLUMN WisconsinGala MayBroadcasters 5, 2018 Association You Can Do It! This is the last chair’s article others. But it must be definite, practical, Radio, TV ads I have to write for the WBA. and constructive. promote WBA My term is about up. I have some You will adopt new and vital attitudes. You need to thoughts about how to be take heart and believe that what you have is what is it Hall of Fame takes for success. Don’t believe others have more successful. But first, I’d like to thank A new ad created for radio and all WBA members for the help of the brains, better aptitudes, or more chance of being successful. Negative beliefs are witches of the mind. TV promotes the WBA Hall of Dick Record past year as well as the work of the Fame at the Hilton Milwaukee Too much emphasis has been placed on inherited WBA Chair staff. Both groups are outstanding. City Center. The word “if” is a problem. It denotes capabilities. We have conditioned way too many a condition. A condition denotes an uncertainty. men and women to a state of constant apprehension Uncertainty implies confusion. That never leads to success. about what they can or cannot do. They are the major causes of fear. No one was ever born to be anything. If you eliminate the “ifs” you’re headed to emancipation. Each of us is what we are because we developed It starts your way to success. That’s why we say ourselves that way. “You Can Do It.” Whatever you wish in life can be, if you will do it. It takes determination to be successful. That arises The ad is voiced by WBA President from your attitudes, positive or negative. Positive Define what you mean by success. You can do it if and CEO Michelle Vetterkind and attitudes manifest themselves in more and more you train yourself and understand that certain the video ad features images of determination. After all, your ideas are but a conditions exist naturally and that you must adjust some of the many great Hall of synthesis of all the other ideas you have ever been to be successful. Fame members who have exposed to. Make them positive, especially about contributed so much to Conditions are: yourself and your abilities. broadcasting in Wisconsin. 1. The opportunity must be present in your field or You can be successful if you do not fear Stations should have already you must find the opportunity which successful development and all that entails. Success and received instructions for down- people have to do. security go hand in hand and when anyone is loading the ad. If you still need 2. Training in your field must be undertaken so you secure within himself or herself, then society is the download information, email can manipulate the tools, ideas, or things you must secure. Security is successful living. [email protected]. handle to reach your goal. You can do it. You can be successful. Whatever you View it here: 3. Your guidance can be either from yourself or from want to do with your life, you can do it, if you will. https://youtu.be/et3EeTxU78g CONTENTS PRESIDENT’S COLUMN WBA President signs new 4-year contract. 2 Broadcasters call on peers to join State Legislative Day . 2 2018 Slate of Officers & Directors Announced. 3 FCC approves New Ownership Rules, ATSC 3.0 . 3 2018: Lots ahead at WBA Majority of House of Representatives backs Local Radio Freedom Act. 3 I hope you all had a safe and joyous holiday season! And… Broadcaster Testifies in favor of Tax Exemption Bill. 3 I’d like to extend a very special thank you to those of you who Support the WBA with a click of your mouse . 4 made year-end donations to your WBA Foundation! Social/Digital Media and Young Michelle Professionals Session . 5 Vetterkind, As a follow-up to the article above of at the Milwaukee Hilton City Center and offer a Winter Conference & State Legislative Day . 5 CAE Educator’s Column . 6 – we’re so excited about the new means for Wisconsin’s Radio and TV stations to help Proposed agenda for 2018 Student Seminar . 7 WBA President WBA Hall of Fame promotional promote the Hall of Fame throughout the state. Awards Committee Column. 8 and CEO spots! The idea stemmed from From there, discussion ensued and WBA WBA renews sales training service. 8 WBA Hall of Famer and WBA Foundation Board Member Chuck Steinmetz Two Ways to honor Wisconsin’s Broadcasters . 10 Foundation Board Member Bruce Grassman during graciously offered the services of his station to Foundation Chair’s Report. 10 the WBA/WBA Foundation Joint Board Meeting this produce the spots. Thank you to Bruce for a great Members in the Spotlight . 11-13 Jacobs: The Smart Speaker Opportunity past June. Bruce suggested we highlight the new idea and thank you to Chuck for giving us his On- for Broadcasters . 14 home of the WBA’s Hall of Fame that we’re so proud Air Promotion Manager, Bill Chappie. I’m sure you’ll WBA’s DC Trip. 15 Continued on page 2> PRESIDENT’S COLUMN Continued from page 1 agree that Bill did a GREAT job for us! Sessions:“What Can You Do on Social Media” and While we anticipate stations being able to run “8 Reasons Why YOU are the Future of Wisconsin Broadcasters Association Broadcasting (And One Reason You Might Now these spots for years, we think the kick-off is most Officers & Board of Directors timely with the WBA’s Summer Conference taking Be) and the WBA Social Reception on Tuesday, place at the Milwaukee Hilton City Center this year Jan. 30 and our Winter Conference/ State OFFICERS 2017-2018 where we will celebrate our Hall of Fame. NOTE: Legislative Day on Wednesday, Jan. 31. We really Chair of the Board Family Radio, La Crosse Airing these spots is completely voluntary (and NEED you – especially for the State Legislative Dick Record visits and the reception. Vice Chair - Television/Chair Elect this is NOT a part of the WBA’s NCSA/PEP program). Steve Wexler • Jan. 31 is the registration deadline for the E. W. Scripps Company, Milwaukee 2018 Events WBA’s upcoming DC Trip taking place Feb. 28 Vice Chair - Radio Also, as we welcome in 2018, I’d like to take this and March 1. I think you’ll agree that there will be Nancy Douglass WLKG-FM, Lake Geneva opportunity to highlight a few of our events and no shortage of Federal/FCC-related issues in Treasurer deadlines that will be coming up in the next two 2018. This trip always makes an impact on our Steve Lavin WBAY-TV, Green Bay months. You’ll find more detailed explanations of Members of Congress. Secretary Chris Bernier Radio Plus, Marinette/Fond du Lac these items within this issue of the Wisconsin • Is there someone you’d like to nominate for Immediate Past Chair Broadcaster: the WBA Hall of Fame or Local Broadcast Tom Allen Quincy Broadcast Group, Madison • WBA Awards For Excellence deadline – Legends? If so, don’t forget that the nomination Wednesday, Jan. 10 at 11:59 p.m. CDT deadline for both is Feb. 15. BOARD OF DIRECTORS Please don’t wait until the last minute to enter. Judson Beck WLAX-TV/WEUX-TV, Have I mentioned lately that it’s never boring at La Crosse/Eau Claire Plan to get it out of the way sooner rather than your WBA? later. You’ll be glad you did. Lynn Bieritz Mid-West Family Broadcasting, So here’s to a happy, healthy, and I might add Eau Claire • Make sure to join us for the WBA’s prosperous (as that certainly doesn’t hurt) 2018! Keith Bratel iHeart Media, Madison Social/Digital Media and Young Professionals Thank you, as always, for your time and support. Juli Buehler WLUK-TV, Green Bay Dave EdwardsWUWM-FM, Milwaukee Public Radio JT Koser Koser Radio Group, Rice Lake/Hayward Lupita Montoto La Movida WLMV Radio, WBA President Broadcasters call Madison Mark Strachota WDJT-TV/CBS & Telemundo, signs new on peers to join Milwaukee Chuck Sullivan Entercom, Milwaukee 4-year contract State Legislative Don Vesely WMTV-TV, Madison WBA President and CEO Jan Wade WISN-TV, Milwaukee Michelle Vetterkind has Day Jeff Welton Nautel, Hackett’s Cove, Nova Scotia Wisconsin Michael Wright Midwest agreed to a new four-year Communications, Wausau contract to continue broadcasters who have Ex Officio - NAB Board leading the association. Tom Walker participated Mid-West Family Broadcasting, Madison “I am delighted that in State Michelle and the Executive Committee Legislative Staff have negotiated a new four-year contract,” Day are President & CEO calling on said WBA Board Chair Dick Record. “Her Michelle Vetterkind, CAE their peers [email protected] history with WBA is a great one and she to join them for calls on the State Capitol on Jan. 31. Vice President - Administration and the WBA deserve another four years A video published this week explains why it’s important Linda Baun together. The whole process makes me for broadcasters to visit their lawmakers and talk about [email protected] very happy.” issues facings broadcasters and their markets: NCSA/PEP Coordinator Liz Boyd [email protected] To join State Legislative Day, register here: “I am proud and honored to represent an Director of Operations and Public Affairs industry that does so much to serve its https://www.wi-broadcasters.
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