February 2010
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ISSUE 45 February 2010 DHS 10 /- USD 5.99/- EMC’s largest body & paint center in the Middle East creates ‘Arabian Nights’ Mercedes-Benz SLR Ferrari makes a pen for Bugatti Vice President ME, DK Schweizer Group February 2010 Publisher Hamid Moaref Editor Ali Reza Sub Editors Sonja Baikogli Sherry Chen Sales & Marketing Ahmad Aji Design Shabeer Azeez Circulation Assistants Ansar Ali akbar Sasi Pillai Contributors Peter Baikogli Arezou Marzara Farsh Shafikhani Kristen Koulic >> Automotive / Page18 Media Representative for The dynamic broad modification for the Fiat 500 Taiwan. Hong Kong and China P. Sean Mulvihill, International Relations Department,Worldwide Services Co., Ltd. 11F-2, No. 540, Wen Hsin Two new edition from Mercedes-Benz 6 Road, Section 1, Taichung, 408, SurfPods debut in Middle East 10 TAIWAN. Tel.: +886-4-2325-1784 Monster Trucks in Dubai 17 Distributor Dar Al Hikma Publishers Note : All images, designs,lay out and advertise- ments are copyrighted. Any attempt to recre- ate, plagiarize or copy in part or in whole is Bridgestone on Ferrari 458 Italia 26 violation of international copyright laws. While compiling this issue of Tires & Parts, the Check your tire 28 utmost care and attention has been given to ensure that all information is accurate. Kumho wins Prestigious Design Award 34 Morjan Media is not responsible for the ac- curacy of content provided by third party sources. To submit news and content please email to : [email protected] Please note: by submitting news and content to Morjan Media for publication in Tires & Parts you automatically agree that Morjan Dubai’s trade in auto parts remains robust 43 Media is not obliged to publish this content. Furthermore,Morjan Media reserves the right Bosch’s new braking system 50 to further edit and or reduce the size of any content or news stories sent publication. Hot products 56 For administrative inquiries or for a copy of our media kit please send email : [email protected] (Distributed free in IRAN.) TIA applauds Tires & Parts’ efforts to bring the latest tire and automotive news to the Middle East. For more information on TIA, visit www.tireindustry.org What is DK Schweizer all about? DK Schweizer is a multi-national company specializing in Automotive Leather Interior since 1997. We had been most active with installation centers all across Europe, Far East and recently just open up its One Stop Installation Center in Dubai. What range of products and services does DK Schweizer provide? We provide leather interior upholstery only using the highest quality Nappa Leather sourced from the best leather tannery in the world namely Pasubio S.p.A, Louis Schweizer, Bridge of Weir Leather and Elmo Leather. Coupled with the best installation quality, we enhance our customer’s car interior into a different level of perfection and comfort. Additionally we also provide Colour Change Foil to our Dubai customers. We offer them special Exotics colours that can’t be done with paint which will give our customer’s car the unique and special look without the hassle of spraying. Moreover the foil is 100% removable and at the same time will also protect the original paint from stone chips, abrasions, minor scratches and UV Bleaching, keeping our customer’s car flawless. what makes DK Schweizer different from the other leather & foiling companies in the Region? DK Schweizer is the only company in the region that can do both leather interior work and foil exterior work in the same installation center using one team of highly qualified and experienced installers. We don’t outsource any of our work to other suppliers so that we can maintain our high quality standards. Also we only use high grade Italian leather and original Alcantara and all our colour change foil is directly imported from Germany. Vice President ME, DK Schweizer Group From what I understand there is a legal procedure when changing the exterior colour of the vehicle, would your staff be able to take care of these kinds of legal matters? Absolutely. We take care of the entire process of getting the neccessary approvals from the authorities to change the exterior colour of the car. All our customers need to do is choose the colour of the Foil and we will take care of the rest. What type of warranty do you provide and for how long? For both leather interior and car foil, we provide a 3 year warranty. How much would it cost to change the interior of the vehicle? It all depends on the model of the car as each car interior is different and of course it also depends on what the customer would like to do to the car. Some only like to change the seats and door panels, while there are customers who want the car’s dashboard, steering wheel and roof liners to be change as well. All in all, our prices start from AED 5,000 to AED 50,000. Can you change the interior of any kind of car? Are there any cars that you don’t do? Our team of experienced installers have changed the interiors of Bentley, Rolls Royce, Ferrari, Lamborghini and many other Exotic Cars. So yes we are able to work on kinds of cars. How much would a regular car cost to be foiled? It entiresly depends on the car and what colors the customer would like to have on their cars. Our car foiling prices start from AED 10,000 to AED 75,000. How long would foiling a vehicle take? Depending on our bookings, normally we need around 5-7 days to complete the entire car. www.tirespartsmag.com l 5 www.tirespartsmag.com l 6 Mercedes-Benz is now offering special particularly effective editions of the SL and SLK, both of which with the dramatic feature a stylish interior with numerous design of the SL. 19- sophisticated highlights. The optional inch AMG five-spoke designo magno night black matt paint light-alloy wheels in a finish accentuates the exclusive, sporty two-tone, high-gloss appearance of the SL Night Edition, finish, silver-painted while the special designo graphite paint front brake callipers finish makes the SLK Grand Edition Masterpieces to dream of – the theme with the Mercedes-Benz a real eye-catcher. Both of these new for the two new special editions of the logo and darkened special models combine the advantages Mercedes-Benz SL and SLK sports car headlamps/tail lights of a roadster with those of a coupé, and series. The special designo magno night accentuate the exclusive are both thoroughbred sports cars and black paint finish specially developed status of these special comfortable everyday cars. exclusively for the SL Night Edition is models. A badge on the front wings identifies the Night Edition. Black nappa leather and shining chrome trim provide striking contrasts in the interior, with numerous fine details interacting to produce an intriguing effect. The newly designed seats have arrow-shaped seams and silver-coloured contrasting features. The sports steering wheel, shift lever and roof lining are in black. The trim strip of the draught-stop has a high-gloss finish complemented by the silver-coloured vents of the AIRSCARF® system, which bathes the driver in warm air when the soft top is down in cool ambient temperatures. www.tirespartsmag.com l 7 The new E-class car is an impressive The brilliant silver colour of the vehicle: workmanship and technics of car matches perfectly the 9x20” this car are clearly trendsetting – and or 10,5x20” alloy rims which that is also the reason why ATT takes this are completed respectively by challenge to optimize an ideal. 245/30ZR20 or 285/25 ZR20 Hankook high performance ATT has created a car of extra class – no tyres marked S1 EVO. ATT offers doubt! The conservative luxurious sedan the wheel kit for 3,869.00 Euro has become an eye-catching vehicle with incl. mounting and balancing. racing ambitions: sportive, distinguished and reliable. This vehicle is flawless The result is a pleasant original everywhere. This is due to the perfectly deluxe-sportster, stiring the trimmed to ATT design elements of the blood of every real man. sedan and to ATT car body kit. A complete program for chassis, The aerodynamic kit (6,452.00 Euro) interior and performance consists of a front grill, side skirts, tuning is also available for the wings, front and rear spoilers as well as new E-class from ATT in Rastatt/ inconspicuous exhaust tips on the left Germany. and right of the full rear spoiler. www.tirespartsmag.com l 8 EMC’s largest body & paint center in the Middle East creates ‘Arabian Nights’ Mercedes-Benz SLR Emirates Motor Company (EMC), Mercedes-Benz General Distributors in Abu Dhabi and Al Ain and flagship company of Al Fahim Group recorded a 40% increase in Mercedes-Benz SLR sales from 2008 to 2009. The dealership is also showcasing the world’s first and only Mercedes-Benz SLR McLaren refinished in the extraordinary “Arabian Nights” color by Glasurit Paint. This special color was applied in EMC’s largest Body & Paint center in the Middle East. www.tirespartsmag.com l 10 Touch the Future Now and Have Fun New interactive touch screen ‘SurfPods’ debut at showrooms across the Middle East “The SLR is the absolute pinnacle of what’s possible in a sports car combining the elegance of Mercedes-Benz with AMG performance and McLaren Formula 1 technology,” praised Mr. Irfan Tansel, General Manager of EMC. “EMC is ending 2009 on a very strong note. We have recorded great successes with a perfect move into our new home in Musaffah, overall increasing our customer satisfaction and the roll-out of many new initiatives,” he continued.