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Rear Window 89 Channeling Rear Window 89 Copyright © 2016 Taylor & Francis Group, LLC DOI: 10.1080/01956051.2015.1103202 CHANNELING Color versions of one or more of the figures in the article can be found online at www.tandfonline. Rear Window com/vjpf. BY Sue Brower Rear Window (1954). Directed by Alfred Hitchcock. Shown: Raymond Burr. Photo courtesy of Paramount Pictures/Photofest. Abstract: Rear Window is usually IT’S 1954, and a man accustomed to life as a globetrotting interpreted as a metaphor for cinema and photojournalist finds himself laid up with a broken leg. His film spectatorship. However, the film’s domestic setting, plural spectacles, and Greenwich Village apartment is hot, and on the phone with his gendered spectators’ conversations could editor he complains of profound boredom. We see a stack of also refer to television, which at the time was sweeping the nation, and which copies of the magazine he works for, but there seem to be no Hitchcock was on the verge of exploring newspapers or books, no phonograph or radio, and no sign of creatively and financially. the newest form of home entertainment, television. What can Keywords: cinema apparatus, gendered L.B. “Jeff” Jefferies, the central figure in Alfred Hitchcock’s spectator, Alfred Hitchcock, popular entertainment, television history Rear Window, do to while away the time? 90 JPF&T—Journal of Popular Film and Television THIS IMAGE MIGHT BETTER APPLY NOT TO THE SINGULAR SPECTACLE THAT IS CINEMA, BUT INSTEAD TO THE SIMULTANEOUS/COMPETING STORIES ON THE CHANNELS OF TELEVISION, TO WHICH THE SPECTATOR CAN TURN AS HE OR SHE WISHES. In 1954, the same year as the film’s what he sees, suggest he is both desir- windows just as a wife might chide a release, an estimated audience of forty- ous film spectator and “substitute direc- husband for falling asleep in front of three million watched the March 25 tele- tor/auteur” (Stam and Pearson 201). the television, something Hitchcock confessed to doing regularly. cast of the Oscars (Doherty, Hollywood’s In several analyses of the film, this One might also consider the timing Censor 2), and the Army-McCarthy interpretation has become the theoreti- of Rear Window. The film was made hearings were broadcast to twenty-two cal “given,” and is further developed in, in 1954, at the advent of the television million daytime viewers from April to for example, Mulvey’s feminist obser- era. It is plausible to see commentary June that same year (Doherty, “Army- vations on scopophilia and male domi- in the film on the way the voyeurism of the cinema was seeping into the McCarthy Hearings”). But like most nance in mainstream Hollywood films home, how America was entering an film directors in the 1950s, Hitchcock (719–29). Stam and Pearson base their era of even more intense and isolated kept the mise-en-scène of Rear Window discussion of the film on this premise, voyeurism. Hitchcock himself would devoid of television. Or did he? As Jef- but they also quote Foucault’s descrip- discover television as a resource for feries’ primary form of entertainment, tion of the panopticon to describe the marketing his brand of voyeurism the very next year when he would televise he gazes out of the window that critics spectacle Jefferies observes: “so many his Alfred Hitchcock Presents show. since the 1960s have interpreted as a cages, so many small theaters, in which Consciously or unconsciously, Rear metaphor for cinema. However, I would each actor is alone, perfectly individu- Window was made at a time when tele- suggest that the domestic setting, the alized and constantly visible” (203). vision was poised to do to millions of plural spectacles, and the interpretive This image might better apply not to American [sic] just what Jeff’s win- dows do to him: turn him into a Peep- conversations among the spectators in the singular spectacle that is cinema, ing Tom, who, as Stella says, needs to Jefferies’ apartment can be seen as a ref- but instead to the simultaneous/compet- take a good look inside for a change. erence to television, the mass medium ing stories on the channels of television, (130) that by the time of Rear Window’s pro- to which the spectator can turn as he or In proposing an interpretation of Jeff’s duction was sweeping the nation, and a she wishes. Jefferies, seated in his living activity as television watching rather medium which Hitchcock himself was room, is watching not one movie, but an than as a metaphor for cinema, Fawell on the verge of exploring creatively and array of small windows, each revealing identifies several elements to be dis- financially. little stories to which he switches at will. cussed in this article. But even in open- Only one writer has heretofore sug- ing up these possibilities, he limits his gested that the viewing activity in Jeff’s analysis to the standard critique of tele- Rear Window, apartment could be understood as some- vision (escapist, sleep-inducing, and Another Look thing other than cinematic. In Hitch- because of its low-art connotations then cock’s Rear Window: The Well-Made and until recently, a guilty pleasure). The accepted interpretation of Film (2001), John Fawell offers two Moreover, he makes no mention of Lisa Rear Window has evolved from Jean paragraphs, quoted here in their entirety or Stella as spectators. He then aban- Douchet’s observations in “Hitch and to be clear: dons this idea by the beginning of his His Public” (originally published in In fact, it may be more to the point to next chapter, reaffirming that the film is, 1960, translated into English in 1961), see Jeff as a television watcher rather among other things, “a commentary… which identifies Stewart/Jefferies as than a filmgoer. The set of Rear Win- on the nature of film going and film dow resembles a crude anticipation a spectator and a voyeur who “invents of the remote control, with Jeff going viewing” (135). his own cinema” (19). Douchet’s ob- back and forth from one story to an- However, Fawell’s mention of the servations have been elaborated using other. Jeff’s habits are similar to those film’s cultural and historical contexts Baudry’s concept of the cinematic appa- of someone watching television. Jeff in the above passage suggests the rel- ratus as the centerpiece, employing ide- uses the windows as an escape from his evance of a television-oriented inter- troubles. Twice after squabbles with ological and psychoanalytic approaches Lisa, the night she leaves angrily and pretation to our understanding of Hitch- to get at the role of the spectator in cin- the night she goes off, hurt, to prepare cock in 1950’s America as director and ema as he (note gender) makes sense of dinner, Jeff seems sincerely troubled producer. The following discussion will the spectacle. The rear window itself, by their fights. But within moments, draw from scholarship in cultural histo- some say, has the aspect ratio of wide- a cloud of guiltiness crosses over his ries of American media in the 1950s and face and his eyes sneak to the window. screen cinema (Curtis 28). The progres- Like a television viewer, he eats while theoretical work in media studies, as sively larger lenses Jefferies uses for watching the windows. Stella chides well as recent biographies of Hitchcock “close-ups,” and his interpretations of him for falling asleep in front of the and his contemporaries. Channeling Rear Window 91 The Context of Rear Window By the time Hitchcock was shooting Rear Window he was poised to assume a central place in the shifting media land- scape. As a result of his 1939 contract with producer David O. Selznick, the Selznick talent agency represented the director through the early 1940s. The agency was purchased by New York talent agent Leland Hayward,1 whose Hayward-Deverich agency was in turn bought by the Music Corporation of America in 1945, bringing along major stars, writers, and directors, including Hitchcock and James Stewart (McGil- ligan 407). Originally a talent agency for live music and radio, MCA had es- tablished a practice of obtaining “blan- ket waivers” with the musicians’ union (American Federation of Musicians), allowing the agency to both represent individual artists and produce the radio programs on which they would appear (Wasko 143). The practice continued as MCA moved into the film industry. Lew Wasserman, president of the company by 1946, became “the matchmaker be- tween Hitchcock and Stewart,” accord- ing to Hitchcock biographer Patrick Mc- Rear Window (1954). Directed by Alfred Hitchcock. Photo courtesy of Paramount Pictures/ Gilligan (407). Wasserman negotiated Photofest. Stewart’s appearance in Hitchcock’s Rope in 1948, and eventually a nine-pic- by its subsidiary, Revue. Wasserman “If Hitchcock can do it, why can’t you?” ture deal between Hitchcock and Para- worked with stars such as Jack Benny (McDougal 252). mount, which would include Stewart’s and Errol Flynn, as well as Hitchcock, In the wake of the 1948 Paramount starring roles in Rear Window, The Man to create independent production com- decision, which had forced the studios Who Knew Too Much, and Vertigo (see panies, “allowing [the stars] to mini- to eliminate long-term contracts with also McDougal 205). mize taxes while exploiting their star actors, writers, and directors, MCA By 1952, Wasserman oversaw the salaries and expanding their influence moved into the void and “became creation of Revue Productions, a new in movie production” (McDougal 252; known as ‘The Octopus’ because its subsidiary of MCA, based at Universal Anderson 262–64; Schatz, Genius 470– tentacles extended into every aspect of Studios (Schatz, Genius 484).
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