DOCSLIB.ORG

DE0005003404-JA-2009-NA-D-00.Pdf

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
DE0005003404-JA-2009-NA-D-00.Pdf 287 mm × 210 mm Geschäftsbericht 09 adidas GROUP EVERY PRODUCT TELLS A STORY 287 mm × 210 mm 283.5 mm × 210 mm Finanz-Highlights 2009 20 09 FINANZ-HIGHLIGHTS (IFRS) N°- UMSatzeRLÖSE N°- 01 IN Mio. € 02 2009 2008 Veränderung 2005 4) 6.636 Operative Highlights (in Mio. €) 2006 5) 10.084 Umsatzerlöse 10.381 10.799 – 3,9 % 2007 10.299 EBITDA 780 1.280 – 39,1 % 2008 10.799 Betriebsergebnis 508 1.070 – 52,6 % 2009 10.381 Auf Anteilseigner entfallender Gewinn 245 642 – 61,8 % Wichtige Kennzahlen (%) Bruttomarge 45,4 % 48,7 % – 3,3 PP AUF ANTEILSEIGNER ENtfaLLENDER GEWINN N°- Betriebliche Aufwendungen in % der Umsatzerlöse 42,3 % 40,5 % 1,7 PP IN Mio. € 03 Operative Marge 4,9 % 9,9 % – 5,0 PP 2005 4) 383 Steuerquote 31,5 % 28,8 % 2,7 PP 2006 5) 483 Auf Anteilseigner entfallender Gewinn in % der Umsatzerlöse 2,4 % 5,9 % – 3,6 PP 2007 551 Operatives kurzfristiges Betriebskapital in % der Umsatzerlöse 1) 24,3 % 24,5 % – 0,2 PP 2008 642 Eigenkapitalquote 42,5 % 35,5 % 7,0 PP 2009 245 Verschuldungsgrad 24,3 % 64,6 % – 40,3 PP Eigenkapitalrendite 6,5 % 18,9 % – 12,4 PP Bilanz- und Cashflow-Daten(in Mio. €) Bilanzsumme 8.875 9.533 – 6,9 % Vorräte 1.471 1.995 – 26,3 % Forderungen und sonstige kurzfristige Vermögenswerte 2.038 2.523 – 19,2 % Kurzfristiges Betriebskapital 1.649 1.290 27,8 % Nettofinanzverbindlichkeiten 917 2.189 – 58,1 % Auf Anteilseigner entfallendes Eigenkapital 3.771 3.386 11,3 % Investitionen 240 380 – 36,8 % Mittelzufluss aus betrieblicher Tätigkeit 1.198 497 140,9 % Kennzahlen je Aktie (in €) Unverwässertes Ergebnis 1,25 3,25 – 61,5 % Verwässertes Ergebnis 1,22 3,07 – 60,2 % Operativer Cashflow 6,11 2,52 142,6 % Dividende 0,35 2) 0,50 – 30,0 % Aktienkurs am Jahresende 37,77 27,14 39,2 % Sonstiges (am Jahresende) Anzahl der Mitarbeiter 39.596 38.982 1,6 % 1) Laufender Zwölf-Monatsdurchschnitt. 2) Vorbehaltlich der Zustimmung durch die Hauptversammlung. Anzahl der Aktien 209.216.186 193.515.512 8,1 % 3) Nach Abzug eigener Anteile. Durchschnittliche Anzahl der Aktien 196.220.166 197.562.346 3) – 0,7 % 4) Spiegelt aufgrund der Veräußerung des Salomon Geschäftssegments das fortgeführte Geschäft wider. 5) Beinhaltet Reebok, Rockport und Reebok-CCM Hockey seit 1. Februar 2006. 283.5 mm × 210 mm AUSBLICK 2009 ERGEBNISSE 2009 ZIELE 2010 Währungsbereinigter Umsatzrückgang im niedrigen bis Konzernumsatz von 10,4 Mrd. €; Währungsbereinigter Umsatzanstieg im niedrigen bis mittleren einstelligen Bereich währungsbereinigter Rückgang um 6 % mittleren einstelligen Bereich Einführung neuer und innovativer Konzepte sowie Wichtige Produkteinführungen 2009: Einführung neuer und innovativer Konzepte sowie technologischer Weiterentwicklungen adidas: technologischer Weiterentwicklungen, zum Beispiel: adiSTAR® Salvation Laufschuh adidas: F50i Fußballschuh F50 Fußballschuh Reebok: miCoach Trainingssystem EasyTone™ Schuh Reebok: TaylorMade-adidas Golf: ZigTech™ Trainingsschuh R9™ Metallholz und Burner® Eisen Serie TaylorMade-adidas Golf: Penta TP Ball R9™ SuperTri Driver Rockport: Rockport: DresSport® 2 TruWALK Schuhkollektion Reebok-CCM Hockey: Reebok-CCM Hockey: U+™ Crazy Light Schläger 11K Schlittschuh Auf währungsbereinigter Basis: Auf währungsbereinigter Basis: Auf währungsbereinigter Basis: Umsatzrückgang im niedrigen bis mittleren Umsatz im Großhandelssegment geht um 9 % zurück Umsatzsteigerung im niedrigen bis mittleren einstelligen Bereich im adidas Segment Umsatz im Einzelhandelssegment steigt um 7 % einstelligen Bereich im Großhandelssegment Mindestens gleichbleibender Umsatz im Reebok Umsatz der Marke adidas geht um 5 % zurück Umsatzsteigerung im hohen einstelligen Bereich im Segment Umsatz der Marke Reebok geht um 8 % zurück Einzelhandelssegment Umsatzsteigerung im niedrigen einstelligen Bereich Umsatz in den Anderen Geschäftssegmenten geht um Umsatzsteigerung im niedrigen einstelligen Bereich bei TaylorMade-adidas Golf 4 % zurück in den Anderen Geschäftssegmenten Umsatz bei TaylorMade-adidas Golf geht um 2 % zurück Rückgang der Bruttomarge (2008: 48,7 %) Bruttomarge: 45,4 % Steigerung der Bruttomarge auf ein Niveau zwischen 46 % und 47 % Rückgang der operativen Marge (2008: 9,9 %) Operative Marge: 4,9 % Steigerung der operativen Marge auf ein Niveau von etwa 6,5 % Reduzierung des operativen kurzfristigen Operatives kurzfristiges Betriebskapital im Verhältnis Weitere Reduzierung des kurzfristigen Betriebskapitals Betriebskapitals im Verhältnis zum Umsatz (2008: 24,5 %) zum Umsatz auf 24,3 % verbessert im Verhältnis zum Umsatz Investitionsniveau zwischen 300 Mio. € und 400 Mio. € Investitionen: 240 Mio. € Investitionsniveau zwischen 300 Mio. € und 400 Mio. € Reduzierung der Nettofinanzverbindlichkeiten Nettofinanzverbindlichkeiten wesentlich auf 917 Mio. € Weitere Reduzierung der Nettofinanzverbindlichkeiten; (2008: 2,189 Mrd. €) reduziert; Beibehaltung eines Verhältnisses von Nettofinanz- Verschuldungsgrad am Jahresende: 24,3 % verbindlichkeiten zu EBITDA von unter 2 Rückgang des auf Anteilseigner entfallenden Gewinns Rückgang des auf Anteilseigner entfallenden Gewinns Anstieg des verwässerten Ergebnisses je Aktie auf ein und des verwässerten Ergebnisses je Aktie um 62 % auf 245 Mio. €; Niveau zwischen 1,90 € und 2,15 € (2008: 642 Mio. € bzw. 3,07 €) verwässertes Ergebnis je Aktie sinkt um 60 % auf 1,22 € Weiterer Ausbau des Shareholder Values Aktienkurs der adidas AG steigt um 39 %; Weiterer Ausbau des Shareholder Values Dividende von 0,35 € pro Aktie (Vorbehaltlich der Zustimmung durch die Hauptversammlung) EVERY PRODUCT TELLS A STORY Wir tragen die Leidenschaft für Sport in uns. Wir wissen um die Anstrengungen und die Fähigkeiten, die es braucht um an die Spitze zu kommen. Wir durften ein Teil von unzähligen, einzigartigen Sportereignissen sein. 2009 markiert das 60. Jubiläum von adidas und Reeboks legendärer „The Pump™“ wurde 20. Vor genau 30 Jahren revolutionierte TaylorMade mit seinen Metallhölzern die Golfwelt. Wir blicken auf eine lange Tradition zurück. Auf Geschichten, die von außergewöhnlichen Talenten erzählen, die ihre Bestleistung mit unseren Produkten erzielt haben. Auf Momente, die von unseren Marken mitgeprägt wurden. Auf Augenblicke, die manchmal nicht zuletzt durch unsere Produkte möglich wurden. Diese Geschichten entfachen unsere Begeisterung. Sie verstärken unsere Leidenschaft für den Sport und für Innovationen. Sie treiben uns an, immer besser zu werden – in unseren Produkten, in unseren Geschäftsaktivitäten und in allem was wir tun. Sie stellen die Weichen, dass unsere Produkte weiterhin Sportgeschichte schreiben. Denn jedes Produkt erzählt eine Geschichte. Every product tells a story. version: Sun, 10-02-28, 08:25 PM 1st corr 2nd corr 3rd corr 4th corr 5th corr page 1 - De_01_Intro.indd F50i TUNiT™ 20 09 Lionel Messi ist wohl der weltbekannteste F50- LIONEL MESSI Spieler. Er weiß, dass er sich auf diese Schuhe voll ArgeNtiNIEN und ganz verlassen kann. Der F50 ist der erste Fußballschuh, dessen Schaft aus einem einlagig verarbeiteten Material, der SprintSkin, besteht. Die Abdeckung der Schnürung optimiert die Kon- taktfläche des Schuhs mit dem Ball; das Synthetik- Material ist geschmeidig und Wasser abweisend. Durch die Modularität der TUNiT™ Technologie hat jeder Spieler die Möglichkeit, den Schuh seinen persönlichen Bedürfnissen, den Wetterbedingungen und dem Untergrund anzupassen. version: Sun, 10-02-28, 08:25 PM 1st corr 2nd corr 3rd corr 4th corr 5th corr page 2 - De_01_Intro.indd ROM, ITALIEN – 27. Mai 2009 Es ist die 70. Minute im UEFA Champions League Finale. Xavi spielt den Ball in den Strafraum. Messi springt hoch und erzielt ein phänomenales Kopf- balltor, das zweite und Spiel entscheidende Tor: 2:0 für den FC Barcelona gegen Titelverteidiger Manchester United. Überglücklich küsst Messi seinen neuen F50i. Das Bild geht um die Welt. Ende des Jahres wird Messi zu Europas Spieler des Jahres und auch zum FIFA Weltfußballer des Jahres gekürt. EVERY PRODUCT TELLS A STORY adidas 3 version: Sun, 10-02-28, 08:25 PM 1st corr 2nd corr 3rd corr 4th corr 5th corr page 3 - De_01_Intro.indd NFL Pro Lite Fade Handschuh 20 09 Dieser Handschuh aus Kompressionsmateria- SANTONIO lien sowie einteiligem Handrücken für perfekte HOLMES Passform sorgt durch die Griptonite™ MAX Beschichtung der Handfläche für festen Grip USA bei allen Wetterbedingungen. Santonio Holmes’ Touchdown bewies, wie effektiv Griptonite™ MAX ist. Darüber hinaus wurde ein einlagiges Mesh mit Ultra-lite Technologie integriert, um die Luftzirkulation im Handschuh zu erhöhen und die Feuchtigkeit abzuleiten. Der speziell konstruierte Key stone Thumb bietet Halt und Robustheit. version: Sun, 10-02-28, 08:25 PM 1st corr 2nd corr 3rd corr 4th corr 5th corr page 4 - De_01_Intro.indd TAMPA BAY/FLORIDA, USA – 1. Februar 2009 Noch 35 Sekunden zu spielen. Es steht 23:20 gegen die Pittsburgh Steelers beim Super Bowl XLIII. Roethlisberger spielt den Ball Santonio Holmes zu, der von Arizona Cardinals Verteidigern umzingelt ist. Holmes schafft es dennoch, den Ball in die gegnerische Endzone zu bringen: Touchdown. Holmes wird zum wertvollsten Spieler gekrönt. Nach dem Spiel werden seine signierten Handschuhe versteigert. Der Erlös kommt der Sickle Cell Disease Association of America, Inc. zu Gute. EVERY PRODUCT TELLS A STORY Reebok 5 version: Sun, 10-02-28, 08:25 PM 1st corr 2nd corr 3rd corr 4th corr 5th corr page 5 - De_01_Intro.indd Das TaylorMade r7® TP Eisen 20 09 Für Yong-Eun Yang war bei der PGA Championship YONG-EUN 2009 das Eisen der Schlüssel zum Erfolg. Er spielte YANG mit dem r7® TP, dem ersten Eisen mit TaylorMades Inverted Cone Technologie, die ursprünglich
Load more

Recommended publications
  • A Comparison of Jabulani and Brazuca Non-Spin Aerodynamics
    Proc JMechE Part P: J Sports Engineering and Technology A Comparison of Jabulani and Brazuca 000(00):1–13 ©The Author(s) 2010 Non-Spin Aerodynamics Reprints and permission: sagepub.co.uk/journalsPermissions.nav DOI:doi number http://mms.sagepub.com John Eric Goff∗ Department of Physics, Lynchburg College, Lynchburg, Virginia 24501, USA Takeshi Asai and Songchan Hong Institute of Health and Sports Science, University of Tsukuba, Tsukuba-city, 305-8574, Japan Abstract We present wind-tunnel experimental measurements of drag coefficients for non-spinning Jabulani and Brazuca balls. We find that the Brazuca ball’s critical speed is smaller than that of the Jabulani ball, and the Brazuca ball’s super-critical drag coefficient is larger than that of the Jabulani ball. We also find that compared to the Jabulani ball, the Brazuca ball suffers less instability due to knuckle-ball effects. Using our drag data, we create numerically-determined ball trajectories and postulate that though power shots are too similar to notice flight differences, goal keepers are likely to notice differences between Jabulani and Brazuca ball trajectories for intermediate-speed ranges. This latter result may appear in the 2014 World Cup for goal keepers used to the flight of the ball used in the 2010 World Cup. Keywords Jabulani, Brazuca, football, soccer, aerodynamics, drag coefficient, wind tunnel, computational modeling, knuckle-ball 1. Introduction Much of the world is riveted by FIFA World Cup action, which takes place every four years. Since 1970, Adidas has provided the ball used at the World Cup. The 2002 World Cup in Japan and South Korean used the Fevernova ball, the last World Cup ball with the more traditional 32-panel design consisting of 20 hexagonal panels and 12 pentagonal panels (similar to a truncated icosahedron).
    [Show full text]
  • A Comparison of Jabulani and Brazuca Non-Spin Aerodynamics
    A comparison of Jabulani and Brazuca non-spin aerodynamics 著者 Goff John Eric, Asai Takeshi, Hong Sungchan journal or Proceedings of the Institution of Mechanical publication title Engineers. Part P, Journal of sports engineering and technology volume 228 number 3 page range 188-194 year 2014-09 権利 (C) The Author(s) URL http://hdl.handle.net/2241/00122825 doi: 10.1177/1754337114526173 Proc JMechE Part P: J Sports Engineering and Technology A Comparison of Jabulani and Brazuca 000(00):1–13 ©The Author(s) 2010 Non-Spin Aerodynamics Reprints and permission: sagepub.co.uk/journalsPermissions.nav DOI:doi number http://mms.sagepub.com John Eric Goff∗ Department of Physics, Lynchburg College, Lynchburg, Virginia 24501, USA Takeshi Asai and Songchan Hong Institute of Health and Sports Science, University of Tsukuba, Tsukuba-city, 305-8574, Japan Abstract We present wind-tunnel experimental measurements of drag coefficients for non-spinning Jabulani and Brazuca balls. We find that the Brazuca ball’s critical speed is smaller than that of the Jabulani ball, and the Brazuca ball’s super-critical drag coefficient is larger than that of the Jabulani ball. We also find that compared to the Jabulani ball, the Brazuca ball suffers less instability due to knuckle-ball effects. Using our drag data, we create numerically-determined ball trajectories and postulate that though power shots are too similar to notice flight differences, goal keepers are likely to notice differences between Jabulani and Brazuca ball trajectories for intermediate-speed ranges. This latter result may appear in the 2014 World Cup for goal keepers used to the flight of the ball used in the 2010 World Cup.
    [Show full text]
  • 2014 Fifa World Cup
    2014 FIFA WORLD CUP @adidassoccer @brazuca #WORLDCUP forward forward No one knows soccer like adidas. The sport is in our DNA. It started in 1925 when the first pair of adidas soccer cleats were made in a small workshop in Herzogenaurach, Germany by adidas founder Adi Dassler. Adi had a vision to make athletes better with exceptionally engineered footwear tuned to the needs of a specific sport. Today, adidas relentlessly pursues Adi’s vision to constantly innovate to help athletes perform better. The FIFA World Cup is a global phenomenon. Every four years, history is made on the field by the greatest athletes on the planet. No other sporting event rivals the passion, energy, scale and drama of the World Cup. For more than 60 years, adidas has been center stage at the World Cup, enriching the world’s most popular sport with breakthrough innovations that change the game. One of our most important contributions to the World Cup legacy is the official FIFA World Cup match ball, designed and produced by adidas for every tournament since 1970. This year brazuca features a design and technology that is, again, revolutionizing the game and exciting fans. adidas is proud to sponsor more than 50 national teams around the world including top federations Spain, Argentina, Germany and Colombia. We’re honored to partner with more than 700 elite soccer players including one of the best players in the world Lionel Messi. And we look forward to watching Jozy Altidore, Omar Gonzalez and Graham Zusi make history with the U.S. men’s national team.
    [Show full text]
  • Shifting End Markets and Upgrading Prospects in Global Value Chains
    SHIFTING END MARKETS AND UPGRADING PROSPECTS IN GLOBAL VALUE CHAINS Guest Editors Cornelia Staritz International Trade Department, World Bank, 1818 H Street NW, Washington, D.C., 20433, USA E-mail: [email protected] Gary Gereffi Department of Sociology, Duke University, 264 Sociology/Psychology Building, Durham, NC, 27708-0088, USA E-mail: [email protected] Olivier Cattaneo Groupe d’Economie Mondiale de SciencesPo, 28 Rue des Saints Pères, 75007, Paris, France E-mail: [email protected] Published by Inderscience Enterprises Ltd. Int. J. Technological Learning, Innovation and Development, Vol. 4, Nos. 1/2/3, 2011 Contents SPECIAL ISSUE: SHIFTING END MARKETS AND UPGRADING PROSPECTS IN GLOBAL VALUE CHAINS Guest Editors: Cornelia Staritz, Gary Gereffi and Olivier Cattaneo 1 Editorial Cornelia Staritz, Gary Gereffi and Olivier Cattaneo 13 What are the implications for global value chains when the market shifts from the North to the South? Raphael Kaplinsky and Masuma Farooki 39 Upgrading of smallholder agro-food production in Africa: the role of lead firm strategies and new markets Niels Fold and Marianne Nylandsted Larsen 67 Upgrading and restructuring in the global apparel value chain: why China and Asia are outperforming Mexico and Central America Stacey Frederick and Gary Gereffi 96 Value chain dynamics, local embeddedness, and upgrading in the clothing sectors of Lesotho and Swaziland Mike Morris, Cornelia Staritz and Justin Barnes 120 Global value chains in the electronics industry: characteristics, crisis, and upgrading opportunities for firms from developing countries Timothy J. Sturgeon and Momoko Kawakami 148 Going mobile in China: shifting value chains and upgrading in the mobile telecom sector Loren Brandt and Eric Thun 181 Global value chains in the automotive industry: an enhanced role for developing countries? Timothy J.
    [Show full text]
  • Journal of Sports Philately
    JOURNAL OF SPORTS PHILATELY VOLUME 48 SUMMER 2010 NUMBER 4 TABLE OF CONTENTS President's Message Mark Maestrone 1 2010 FIFA World Cup South Africa: General Information Mark Maestrone 2 2010 FIFA World Cup South Africa: South African Post Office Philatelic Program Mark Maestrone 4 Germany Post Ready For 2010 World Cup Mark Maestrone 8 Poster Stamps Honoring Baseball’s Centennial Norman Rushefsky 10 For the Record: Vancouver 2010 Olympic Postmarks Mark Maestrone 12 Vancouver Olympic Medalists Receive Philatelic Accolades Mark Maestrone 14 Cricket & Philately: The Ninth Cricket World Cup (2007), Part 2 Peter Street 18 Balance: What’s That? Giancarlo Morolli 23 Myron’s Discobolus on Stamps Julio Sanchez 26 Book Review Mark Maestrone 30 www.sportstamps.org Reviews of Periodicals Mark Maestrone 32 News of Our Members Margaret Jones 33 New Stamp Issues John La Porta 34 Commemorative Stamp Cancels Mark Maestrone 36 2010 FIFA WORLD SPORTS PHILATELISTS INTERNATIONAL CUP SOUTH AFRICA President: Mark C. Maestrone, 2824 Curie Place, San Diego, CA 92122 2 Vice-President: Charles V. Covell, Jr., 207 NE 9th Ave., Gainesville, FL 32601 Secretary-Treasurer: Andrew Urushima, 1510 Los Altos Dr., Burlingame, CA 94010 Directors: Norman F. Jacobs, Jr., 2712 N. Decatur Rd., Decatur, GA 30033 John La Porta, P.O. Box 98, Orland Park, IL 60462 Dale Lilljedahl, 4044 Williamsburg Rd., Dallas, TX 75220 Patricia Ann Loehr, 2603 Wauwatosa Ave., Apt 2, Wauwatosa, WI 53213 Norman Rushefsky, 9215 Colesville Road, Silver Spring, MD 20910 Robert J. Wilcock, 24 Hamilton Cres., Brentwood, Essex, CM14 5ES, England Auction Manager: Glenn Estus, PO Box 451, Westport, NY 12993 2010 VANCOUVER Membership: Margaret A.
    [Show full text]
  • Labour Standards and Technological Upgrading: Competitive Challenges in the Global Football Industry Khalid Nadvi
    Int. J. Technological Learning, Innovation and Development, Vol. 4, Nos. 1/2/3, 2011 235 Labour standards and technological upgrading: competitive challenges in the global football industry Khalid Nadvi Institute of Development Policy and Management (IDPM), School of Environment and Development (SED), University of Manchester, Arthur Lewis Building, Oxford Road, Manchester M13 9PL, UK E-mail: [email protected] Abstract: Football manufacturing is a billion dollar industry heavily dominated by major global brands. Over the past 15 years there have been significant changes in the geographies of production with China consolidating its position as the number one football producer taking market share from Pakistan, the second largest producer. On the end market side, newly emerging markets have increased in importance but the EU and the USA have remained dominant. Over the past 15 years global football manufacturing has faced concerns on labour standards compliance and experienced distinct patterns of product and process upgrading. Using the analytical frameworks of global value chains and technological capabilities and learning, this study considers the challenges arising from technological upgrading and labour standards compliance within the global football industry and its implications for local producers. Keywords: global production networks; technological learning; clusters; sports goods; China; Pakistan; global value chains; GVCs. Reference to this paper should be made as follows: Nadvi, K. (2011) ‘Labour standards and technological upgrading: competitive challenges in the global football industry’, Int. J. Technological Learning, Innovation and Development, Vol. 4, Nos. 1/2/3, pp.235–257. Biographical notes: Khalid Nadvi is a Senior Lecturer in Development Economics at the University of Manchester.
    [Show full text]
  • To Be a Good Marketing Strategy
    1 AMBUSH MARKETING A. Introduction 1.01 E. What Is Ambush Marketing? 1.15 B. A Free Spectacle 1.04 Ambush marketing: association and intrusion 1.19 C. Th e Sponsorship Market 1.06 Eff ectiveness of ambush marketing 1.20 Th e type of sponsorship arrangements 1.11 F. Types of Ambush Marketing 1.21 D. Guerilla Marketing 1.14 A. Introduction Ambush marketing is fast and transient. It also takes many forms: sometimes legal, 1.01 sometimes illegal. Th e more decisive the action taken against ambush marketers and counterfeiters the greater the value of sponsorship rights. After all, sponsors are not going to invest money in an event if they can take advantage of an association for nothing. Any type of event (or indeed anything else) can be the subject of an ambush marketing 1.02 campaign.1 Indeed, where an event is developing and there are no sponsors available, someone associating with the event can have a positive benefi t in terms of publicity. Yet once that event starts seeking sponsors it has to be able to ensure that those free-riders are no longer going to be able to make the association. Drawing favourable associations between goods or services and events is what marketing is all about. Th is is why ambush marketing is often, rightly or wrongly, simply thoughthttp://www.pbookshop.com to be a good marketing strategy. Th e wide ambit of ambush marketing, a concept discussed below, is most commonly 1.03 thought of in relation to sports events. Th e development of the laws in this fi eld has been on the back of major sporting events and, in particular, the Olympics.
    [Show full text]
  • JOURNAL INTER-SEMO ROMANDS N°34 JUILLET 2010 Humeurs - Juillet 2010 - N° 34 H Edito Afrique Du Sud
    HUMEURS JOURNAL INTER-SEMO ROMANDS N°34 JUILLET 2010 Humeurs - Juillet 2010 - N° 34 H Edito Afrique du sud La République d’Afrique du Sud est Après le retrait de la Libye et de la D’août 2007 à novembre 2009, les située à la pointe sud du continent Tunisie, le comité exécutif de la FIFA sélections nationales de 203 pays africain et s’étend sur 1 219 912 km². Elle qui s’est réuni le 15 mai 2004 à Zurich, participent à une phase de qualifi cation, est bordée par la Namibie, le Botswana, a choisi l’Afrique du Sud par 14 voix dans le but de désigner les 31 équipes le Zimbabwe et le Mozambique au Nord contre 10 voix pour le Maroc et 0 voix disputant le tournoi fi nal en compagnie et par le Swaziland à l’Est. Le Royaume pour l’Égypte. La Tunisie avait retiré sa de l’Afrique du Sud, qualifi ée d’offi ce en montagneux du Lesotho est entièrement candidature tandis que celle de la Libye tant que pays organisateur enclavé au sein de l’Afrique du Sud. ne fut pas acceptée. Le pays compte plus de 47 millions d’habitants répartis entre neuf provinces: Le 7 juillet 2006 en Allemagne fut Cap Oriental, Etat Libre, Gauteng, dévoilé le logo de la future compétition, KwaZulu-Natal, Limpopo, Mpumalanga, représentant un joueur stylisé réalisant Cap du Nord, Nord Ouest et Cap une bicyclette avec en arrière-plan une Occidental. La province de Cap du Nord représentation du continent africain. est de loin la plus étendue, mais également la moins peuplée.
    [Show full text]
  • Aerodynamics of Contemporary FIFA Soccer Balls
    Available online at www.sciencedirect.com Procedia Engineering 13 (2011) 188–193 5th Asia-Pacific Congress on Sports Technology (APCST) Aerodynamics of contemporary FIFA soccer balls Firoz Alam*, Harun Chowdhury, Hazim Moria, Franz Konstantin Fuss, Iftekhar Khan, Fayez Aldawi and Aleksandar Subic School of Aerospace, Mechanical and Manufacturing Engineering, RMIT University, Melbourne, VIC 3083, Australia Received 25 March 2011; revised 13 May 2011; accepted 15 May 2011 Abstract The soccer is the world’s most popular and widely watched game. Due to increasing technological advancement and demand for performance, the ball manufacturers have been developing new designs progressively. A traditional spherical football made of 32 leather panels stitched together in 1970s has become only 14 synthetic curved panels thermally bonded without stitches ball in 2006 and more recently 8 panels football in 2010. Despite being most popular game in the world, scan data is available on aerodynamic properties of footballs especially Jabulani, Teamgeist and Fevernova balls. The primary objectives of this study were to evaluate aerodynamic performances of these three soccer balls. The aerodynamic forces and moments were measured experimentally for a range of wind speeds. The aerodynamic forces and their non-dimensional coefficients were determined and compared. © 2011 Published by Elsevier Ltd. Selection and peer-review under responsibility of RMIT University Keywords: Jabulani; Teamgeist; Fevernova; soccer ball; football; drag; wind tunnel 1. Introduction The flight trajectories of sports balls largely depend on the aerodynamic characteristics of the balls. Depending on aerodynamic behavior, the ball can be deviated significantly from the anticipated flight path resulting in a curved and unpredictable flight trajectory.
    [Show full text]
  • Effect of Panel Shape of Soccer Ball on Its Flight Characteristics
    OPEN Effect of panel shape of soccer ball on its SUBJECT AREAS: flight characteristics MECHANICAL Sungchan Hong & Takeshi Asai ENGINEERING FLUID DYNAMICS Institute of Health and Sports Science, University of Tsukuba, Tsukuba-city, 305-8574, Japan. Received 19 February 2014 Soccer balls are typically constructed from 32 pentagonal and hexagonal panels. Recently, however, newer balls named Cafusa, Teamgeist 2, and Jabulani were respectively produced from 32, 14, and 8 panels with Accepted shapes and designs dramatically different from those of conventional balls. The newest type of ball, named 15 April 2014 Brazuca, was produced from six panels and will be used in the 2014 FIFA World Cup in Brazil. There have, however, been few studies on the aerodynamic properties of balls constructed from different numbers and Published shapes of panels. Hence, we used wind tunnel tests and a kick-robot to examine the relationship between the 29 May 2014 panel shape and orientation of modern soccer balls and their aerodynamic and flight characteristics. We observed a correlation between the wind tunnel test results and the actual ball trajectories, and also clarified how the panel characteristics affected the flight of the ball, which enabled prediction of the trajectory. Correspondence and requests for materials he uniqueness of the shape and design of a ball to a particular sport has meant that there were very little should be addressed to changes over time. However, in more recent years, there have been dramatic changes in the shape and design S.H. (sr7931@hotmail. T of soccer balls. Particularly, there have been substantial changes in the shape and design of the panels used to com) construct the official balls of FIFA World Cup tournaments.
    [Show full text]
  • A Concise Review of Modern Researches Into Aerodynamics of Soccer Ball
    Sarang, R. et. al.: A concise review of modern researches… Acta Kinesiologica 14 (2020) Issue. 1: 46-58 A CONCISE REVIEW OF MODERN RESEARCHES INTO AERODYNAMICS OF SOCCER BALL Reza Sarang1, Maryam Asadollahkhan Vali2 1Department of Electrical and Computer Engineering and Department of Sports Engineering, Islamic Azad University, Science and Research Branch, Tehran, Iran 2Graduated student of Sports Engineering, Department of Sports Engineering, Islamic Azad University, Science and Research Branch, Tehran, Iran Review paper Abstract A concise review of a recent research on the aerodynamics of soccer ball is being presented here. In this review we are going to take a glance at the most important studies done by the best and prominent researchers. This review is useful for students who are interested in sports engineering and are just beginning careers in sports aerodynamics. Basic aerodynamic principles and methods, some of the important factors, knuckling effect and aerodynamic drags of different soccer balls are going to be discussed here. Key words: Aerodynamics, soccer ball, wind tunnel, trajectory analysis, flow visualization, knuckling effect. Introduction introduces the basic principles of smooth sphere and a soccer ball. Sect.3 belongs to some important It is no surprise that the world's most popular sport factors about panel designs and panel orientations. is soccer which owes its popularity to needing only Sect.4 belongs to the knuckling effect and inexpensive and simple equipment to play. Soccer is aerodynamic characteristics of different soccer balls played in every corner of the world with every kind are being discussed in Sect. 5 and in Sect. 6 article of weather condition or culture and everyone can finishes with conclusion remarks.
    [Show full text]
  • Le P Tit Vilar No2.Pdf
    Cher frère blanc, Quand je suis né, j'étais noir, Quand j'ai grandi j'étais noir, Quand je vais au soleil je suis noir, Quand je suis malade je suis noir, Quand je mourrai, je serai noir... Tandis que toi homme blanc: Quand tu es né tu étais rose, Quand tu as grandi tu étais blanc, Quand tu vas au soleil tu es rouge, Quand tu as froid tu es bleu, Quand tu as peur tu es vert, Quand tu es malade tu es jaune, Quand tu mourras tu seras gris... Et après cela, tu as le toupet de m'appeler "homme de couleur"!!!... Léopold Sédar Senghor ! " # # $% & ' $ % &" ' $% & ' () ***+ , !" # ! ! $ ! % !" # ! " # # # " # " # # $% &' " # # $ % &' " # $ $ " ( (( " ( ( ( )*+' *" ) * +' * " ! ((* ! ( ( * , # , # , , (((-. ( (( -. )! ) ! " " # # " " " " / # # / # # ## $%$% & & / / # # 0 0 # 12 # 1 2 * " (( * " (( . .
    [Show full text]