Cyprus Rally ( March 12 -15 , 2009) – Pr eview

New colours, but an identical objective

The special feature of this year's , the third round of the 2009 FIA , is that it is a mixed-surface event, with one day of asphalt competition and two days on loose stages. Sébastien Loeb/ and /Marc Marti will be looking to continue Citroën Total World Rally Team's winning sequence in their Citroën C4 WRCs which will feature a new livery. The island of Cyprus is situated at the eastern end of the Mediterranean and featured on the World Rally Championship seven times between 2000 and 2006 when its twisty, rocky stages earned it a reputation for being the slowest of the series. To mark its return to the WRC fold, the event has resuscitated the principle of a mixed asphalt/gravel format which was last used by the Rallye Sanremo in 1996. This year's visit to Cyprus will kick off with a day on asphalt followed by two legs on gravel.

Sébastien Loeb and Daniel Elena, who won this event three times (in 2004, 2005 and 2006) from four starts, will clearly be targeting further success this time round. If they succeed, it will take the five-time World Champions' score to 50 world class wins. The Franco-Monegasque pair knows only too well, however, that victory can by no means be taken for granted. "So much has changed in the space of three years that you've really got to treat this as a new rally," believes Daniel Elena. "We obviously used to drive on the island's asphalt roads to get out to the stages and we thought at the time that this island could put on a great asphalt rally! The organisers have ensured us that this year's gravel stages won't be as twisty or as slow as they were in the past. And we need to take the weather into account, too. It could well rain in Cyprus, even in March."

After initially being favourable to the idea of a mixed-surface rally, Sébastien Loeb is dubitative about the event's format and the requirement to contest the first day on Pirelli Scorpion gravel tyres: "It's a shame to have only done things by half. We will be competing on asphalt with ill-suited brakes, tyres and suspension. The balance of our C4 WRC is still very good with this set-up, but we are aware that we will need to look after our tyres to avoid punctures. It will probably be nice for the spectators to see the cars sliding, but I don't think it will be all that stimulating for the drivers. The fact that we are starting the weekend on asphalt won't encourage us to attack, either. What will be the point in being first overall on Friday evening. That will mean facing road sweeping duty on the next day's loose stages? That said, this is not a strategy we will be able to afford to adopt because we will be starting the weekend first on the road. Our objective will therefore be to build up as big a lead as possible on the opening day." Dani Sordo has only contested the Cyprus Rally on one previous occasion (2006), which is two times less than his co-driver Marc Marti who started this event twice alongside . As was the case in Ireland and Norway, the Spanish pair will be out to score as many Manufacturers' points as possible. "It promises to be a tough rally," warns Dani. "Despite the fact that asphalt is seen as our favourite type of surface, the regulations concerning the specification of the cars is likely to have a big influence. We have tested on asphalt with gravel tyres and our C4 WRC was as strong as ever. We worked on the suspension to adapt it to sealed surfaces, but it's notably the brakes and tyres which stand to suffer the most, especially if the weather is hot."

Citroën Sport has been renamed Citroën Racing and the cars will accordingly sport new livery from now on. On February 5, the make revealed its new brand identity which builds on the dynamism generated by the success of the new models it has launched over the past 10 years. As far as the Citroën Total World Rally Team is concerned, the most apparent change concerns the livery of the C4 WRC which incorporates a higher proportion of white. The new colour scheme was revealed at the Geneva Motor Show. Three questions to… Xavier Chardon Marketing and Communication Director, Citroën

Citroën took the wraps off its new brand identity on February 5. What are the main aspects of this change?

"Ninety years after its creation, Citroën is beginning a fresh page in its history. Despite the difficult economic situation, the current shifts in the way we go motoring and the new relationship that exists between brands and their consumers, Citroën is taking none of these factors passively. On the contrary, the brand has taken active measures to forge a new identity. Our objective is to build on the dynamism that has marked Citroën over the past 10 years or so with a view to giving added value to the brand and providing a springboard for our range. This is an all-embracing project which includes a new brand identity, a new approach to customer relations and a new product line, the DS line. The 2009 Geneva Motor Show Salon gave the public its first chance to see tangible evidence of this new dynamic approach and to discover the DS Inside concept." What does the 'Créative Technologie' slogan say about Citroën?

Citroën has always stood for a combination of creativity and technology. Citroën has never sought technological prowess for its own sake; its focus has always been on developing technologies that benefit the customer. The 'Créative Technologie' slogan sums up the brand's identity, and our involvement in rallying stems from the same philosophy. Citroën Racing's creativity has seen the C4 WRC notch up an enviable record of individual event wins and world titles.

Citroën Racing, Sébastien Loeb and Daniel Elena have indeed achieved a great deal of success in recent years. How much have they contributed to Citroën's brand's image? Citroën's involvement in rallying has played an integral part in the dynamism we have witnessed over the past 10 years. The C4 WRC has won two-thirds of the rallies it has contested across the world, on asphalt, dirt and snow alike! This one statistic says a great deal about the performance, reliability and versatility of our products. And how could we not associate Sébastien and Daniel with this success? They are two straightforward guys who are available, determined and self-starters. We couldn't wish for better ambassadors."

Event information:

• Cyprus Rally (March 12-15), round 3 of 12 • Surface : asphalt (Day 1) and gravel (Days 2 and 3) • Host town : Limassol

• Practical information : Rally HQ is based at Limassol's Four Seasons Hotel, while the service park uses the seafront in Limassol. The Media Centre is located at the Atlantica Miramare Hotel. There is a one hour time difference between Cyprus (GMT+2) and Continental Europe (GMT+1). When it is 9am in Cyprus, it is 8am in

Paris. Sunrise on Day 1 of the rally (Friday March 13) is 6.20am. Sun set is at 5.50pm. • Technical matters : the engines used in Ireland were sealed for use again in Norway and Cyprus. One spare

gearbox, one spare set of differentials and one spare turbo are permitted per driver for Norway and Cyprus. Steering racks and subframes were sealed before the start of Rally Norway and for use again in Cyprus.

• Tyres : each crew will have 46 hard compound Pirelli Scorpion 205/65 tyres for the event. Competitors may

carry two spares, but the 're-cutting' of tread patterns is not authorised. On Day 1, crews will be able to fit fresh tyres after SS1 and SS4.

• Recce : Tuesday March 10 and Wednesday March 11 (7:00am to 6:pm). The maximum authorised speed is 70kph (or lower, depending on local restrictions). • Shakedown : Thursday March 12 (8:00am to 12 noon). Uses an asphalt stage. • Press conference : Thursday March 12 (1:30pm), Media Centre. • Start ceremony : Thursday March 12 (from 8:00pm). • Route length : 1198 km, including 332,07km divided into 14 stages. • Day 1 (Friday March 13): 454.34km, including 134.20km divided into 6 stages (3 different). Start (08:00). SS1 (Panagia 1, 30.33km), SS2 (Mylikouri 1, 7.34km) and SS3 (Gerakies 1, 29.40km). Regroup (12:21, 20 minutes). Service A (12:41, 30 minutes). SS4 (Panagia 2, 30.33km), SS4 (Mylikouri 2, 7.34km) and SS6 (Gerakies 2, 29.40km). Service B (17:35, 45 minutes). Last car due into parc ferme at 21:00. Day 2 (Saturday March 14): 490.07km, including 115.60km divided into 5 stages (all different). Service C (07:00, 15 minutes). SS7 (Anadiou Dam 1, 11.70km), SS8 (Pano Panagia, 28.17km) and SS9 (Orkontas, 18.54km). Regroup (12:49, 20 minutes). Service D (13:09, 30 minutes). SS10 (Xyliatos, 30.94km) and SS11 (Kourdali, 26.25km). Service E (18:18, 45 minutes). Last car due into parc ferme at 22:00. Day 3 (Sunday March 15): 253.59km, including 82.27km divided into 3 stages (all different). Service F (08:00, 15 minutes). SS12 (Foini, 30.03km). Remote service G (10:18, 15 minutes). SS13 (Anadiou, 40.54km) and SS14 (Anadiou Dam 2, 11.70km). Service H (14:00, 10 minutes). • Podium : Sunday March 15 (from 2:45pm), Limassol. • Post-rally press conference : Sunday March 15 (4:00pm), Media Centre. • New : The return of the Cyprus Rally to the World Rally Championship coincides with the inclusion of new stages and a new service park. For the first time in more than 10 years, crews face the prospect of a mixed-surface event, with the first day on asphalt and the following two days on gravel. • The crews' WRC statistics before this rally : Sébastien Loeb/Daniel Elena: WRC debut : Catalunya 1999 (Saxo Kit-Car, retired). WRC starts : 115. First WRC win : Germany 2002 (Xsara WRC). WRC wins : 49. WRC titles : 5 (2004 to 2008). Dani Sordo : WRC debut : Catalunya 2003 (18 th ). WRC starts : 61. Junior title : 2005 (C2 S1600). Marc Martí : WRC debut : Catalunya 1992 (21 st ). WRC starts : 127/ Junior title : 2005 (C2 S1600). • The crews' Cyprus rally statistics before this year's rally: Sébastien Loeb/Daniel Elena : fifth participation: 2003 (Xsara, 3 rd ), 2004 (Xsara, 1 st ), 2005 (Xsara, 1 st ) and 2006 (Xsara, 1 st ). Dani Sordo : second participation: 2006 (Xsara, retired). Marc Martí : fourth participation: 2003 (Xsara, 5 th ), 2004 (Xsara, 3 rd ) and 2006 (Xsara, retired).

Visit our WRC website: www.citroen-wrc.com Exclusive features, live results and video interviews with members of the team

Copyright-free photos for media use available at: www.citroensportphotos.com user: citroensport password: wrc08

Citroën Sport Communication contacts: Marie-Pierre Rossi (e-mail: [email protected] – Tel: +33 676 870 212) Marek Nawarecki (e-mail: [email protected] – Tel: +33 685 264 518) Anne-Sophie Duquesnoy (e-mail: [email protected] – Tel: +33 685 435 251 )

Versailles, March 6, 2009