CHICAGOLAWBULLETIN.COM TUESDAY, SEPTEMBER 9, 2014 ® Volume 160, No. 177 Are fantasy sports SPORTS MARKETING PLAYBOOK operators betting DOUGLAS N. M ASTERS on the right game? AND SETH A. R OSE Douglas N. Masters is a partner in Loeb & Loeb LLP’s Chicago office, where he litigates and counsels clients primarily in the areas of intellectual property, ith the start of society that seeks instant gratifi - advertising and unfair competition. He is deputy chairman of the firm’s advanced the NFL season, cation? How do we take a media and technology department and co-chair of the firm’s intellectual property football fans are product that people love and protection group. He can be reached at
[email protected]. Seth A. Rose is a partner in the firm’s Chicago office, where he counsels clients on programs and measuring make it faster? How do we make initiatives in the fields of advertising, marketing, promotions, media, sponsorships, player perform - every day draft day? entertainment, branded and integrated marketing and social media. He can be Wance and building virtual rosters Enter daily fantasy sports reached at
[email protected]. for seasonlong fantasy sports contests. According to FSTA leagues. President Paul Charchian, dailies These commissioner-style have “exploded in the last couple play on a daily basis is an innova - the opponent’s bet — minus the games, in which players create of years.” tion that has really taken off. The relevant “contest management fantasy “teams” with a roster of The two biggest daily fantasy success of the dailies