Broadcasting Authority of Ireland Public consultation on the Draft Code on fairness, impartiality and accountability in news and current affairs. Submission by 14th of March, 2012. Eóin Murray, NWCI, 4th floor, 4/5 Parnell square east, Dublin 1. E-mail: [email protected] Ph: 01-8898477 1. About the NWCI. 2. Introduction & background. 3. Portrayal and participation of women in the media. 4. Specific comments on the proposed BAI Code. 5. Conclusion. 6. Appendix one – research data from NWCI media-monitoring survey. 1. About the NWCI The National Women’s Council of Ireland (NWCI) is the representative body for women and women’s groups in Ireland, with 200 affiliated groups and organisations from the community, voluntary, professional and other key sectors of Irish society. The central purpose of the NWCI is to promote women's rights and women's equality. To achieve this end, our work falls under seven key areas: . Economic equality . Care . Political equality and decision making . Health and women’s human rights . Integration and anti-racism . Equality in public services . Building global and national solidarity In 2011 the AGM mandated the organisation to “address the issue of gender bias in Irish media, particularly in radio and TV panels and advertising.” Further to this a meeting of NWCI members was held in 2011 on the issue of women’s representation and participation in the media including expert panels and discussion groups. 2. Introduction & background The proposal for a draft code on fairness, impartiality and accountability in news and current affairs programming is most welcome and timely. The influence of broadcasters in the formation of opinion among significant segments of the population remains enormous. Although the proliferation of new media outlets and formats has led to a dispersal of hierarchy and a democratisation of the media the fractured nature of the internet means that the scope to influence on a mass scale is still rather limited to broadcasters and sections of the print media. Eóin Murray, NWCI, 4th floor, 4/5 Parnell square east, Dublin 1. E-mail: [email protected] Ph: 01-8898477 Significant power, then, rests in the hands of a comparatively small number of individuals who hold editorial control or influence and can consequently influence trends in public opinion on political and public affairs. This power is rested in the hands of people who already reflect the power structures within society: “[a]another sector of the media, the elite media, sometimes called the agenda-setting media because they are the ones with the big resources, they set the framework in which everyone else operates...Their audience is mostly privileged people…people who are wealthy or part of what is sometimes called the political class… They can be political managers, business managers…doctoral managers (like university professors), or other journalists who are involved in organizing the way people think and look at things. The elite media set a framework within which others operate…If…you don’t want to think about it anyway, this tells you what the news is…That framework works pretty well, and it is understandable that it is just a reflection of obvious power structures.”1 The elite media engages in a process of continuous reflection of itself: it is a mirror of itself rather than of wider society. The consequence of this self-mirroring is an effective marginalisation of voices from the media, itself a limitation of the European Convention on Human Rights, article 10 of which states “Everyone has the right to freedom of expression. This right shall include freedom to hold opinions and to receive and impart information…” This right to impart information is further developed by the Beijing Platform for Action which aspires to an “[I]ncrease [in] the participation and access of women to expression and decision-making in and through the media and new technologies of communication.” It goes further to say that that “Governments and other actors should promote an active and visible policy of mainstreaming a gender perspective in policies and programmes.” The Broadcasting Authority of Ireland reflects – in its own strategic plan – the need for “diversity of content”, “fairness and balance in all processes, procedures and decisions” and, ultimately ensuring plurality by “ensuring different perspectives and different viewpoints…which is vital for the health of Irish democracy…[ensuring] the Irish population has confidence and trust in…news and information services.”2 This issue of the relationship between public trust, democratic participation and citizenship is at the kernel of the need for a more gender sensitive approach to broadcasting in news and 1 What Makes Mainstream Media Mainstream. Chomsky, Noam. Z magazine [October, 1997]. Accessed online http://www.chomsky.info/articles/199710--.htm . 2 Strategy statement Broadcasting Authority of Ireland, p19 [2011]. Eóin Murray, NWCI, 4th floor, 4/5 Parnell square east, Dublin 1. E-mail: [email protected] Ph: 01-8898477 current affairs broadcasting. Women have been excluded from the media, decision making, political processes and marginalised from playing a full role as active citizens with a Constitutional provision that placed them “in the home” rather than in society. Inclusion of women as active citizens in the political sphere must be matched with the inclusion of women in the media, particularly in news and current affairs broadcasting. In the sphere of politics Irish women are still significantly under-represented. Men comprise 85% of the Dáil and 83% of local and town council chambers. This is an historical injustice which the government is now seeking to address through the introduction of a quotas law. With this in mind the National Women’s Council of Ireland is keen that the BAI would address, in totality, the role of women in broadcasting with a particular focus on the role of women in news and current affairs by placing a requirement on all broadcasters to encompass and apply both gender sensitivity and gender parity to the development of programming. This will have a positive impact not only on the plurality and diversity of voices heard on programmes and on the kind of society which is reflected on the airwaves. It will also create a tightening of the relationship (resulting in trust-building) between the media and the public – a key aspiration for developing a vibrant and active citizenship. 3. Women’s representation in the Irish broadcast media – a survey. The National Women’s Council has conducted research into the participation and representation of women’s voices in the broadcast media, using radio current affairs programming as a case study. Two surveys were conducted, one in 2010 and one in 2012. The results are not startling, but are deeply disappointing: on average, less than one quarter of voices on air are women (23%).3 Logically this means that almost more than three-quarters of current affairs broadcasting is by men. Even the shows which tip the average upwards never reach more than 70/30 and one of these [Marian Finnucane] has a woman as the lead presenter. 3 A note on methodology: the 2012 survey was conducted by Lucy Keavney and Delores Gibbons on behalf of the NWCI. In September/October 2010 Lucy Keaveney conducted a similar survey, with similar results. The 2012 survey was conducted from Thursday the 1st to Wednesday the 7th of March, 2012. The 2012 survey was conducted over the course of the main morning time, lunchtime and evening time news or current affairs programmes on the national radio broadcasters (RTÉ, TodayFM, Newstalk FM) on both weekdays and Sundays. Numbers were counted to reflect women’s voices in three main categories: sex of main programme presenter; sex of participants in current affairs/news interview or panel discussion; sex of presenter or anchor for news headlines, sports, business and traffic reports but excluding the guests in these slots. The full results of the 2012 survey are appended to this document while the full results of the 2010 survey is available on the NWCI website, www.nwci.ie . Although the 2010 results mirror the 2012 this document deals only with the results of the more comprehensive and up-to-date 2012 survey. Eóin Murray, NWCI, 4th floor, 4/5 Parnell square east, Dublin 1. E-mail: [email protected] Ph: 01-8898477 Show Men Women Total guests % women NT breakfast 89 27 116 23 Right Hook 55 24 79 30 Marian Finnucane (8 weeks 45 20 65 30 on Sundays) Shane Coleman (7 weeks) 27 8 35 22 Sunday NT lunchtime 75 18 93 19 Morning Ireland 77 24 101 23 Last Word 78 19 97 19 Today PK 39 15 54 27 News at One 49 7 56 12.5 Drivetime 67 18 85 21 Total 601 180 781 23 2012 survey – only 1 in 5 voices on air are women Case study: RTÉ ‘News at One’, presented by Séan O’Rourke RTÉ’s flagship lunchtime show is a key slot in the daily news agenda. It both reports on updates to the news agenda set by Morning Ireland and also reports on breaking news stories. On average over the course of the week the show was 88% male dominated with 49 male voices heard as opposed to just 7 women. On 1st of March there were 11 male voices and no women at all. Of all shows surveyed ‘News at One’ was at the lowest level for women’s participation; just 12% of voices were women. Case study: the best performers The male presented ‘Right Hook’ and the female presented Marian Finnucane (on Sunday) are the best performing shows for women’s participation. Today with Pat Kenny performed reasonably with most other shows – including Drivetime with Mary Wilson - feature between one-fifth and one-quarter of women’s voices.