Corporate Guide 2021 Move the Heart and Touch the Soul

Under its Group Philosophy “Move the Heart and Touch the Soul,” Pioneer has launched a series of world-first, industry-first products and services since its foundation in 1938. Our new Group Vision “Creating the Future of Mobility Experiences” is about where we aspire to be in 2025. In our pursuit of this vision, we will continue to grow our enterprise value. People’s values and lifestyles have been undergoing dramatic transformations in the new normal. In this changing environment, Pioneer’s aspiration is to deliver the combined values of products and services in the mobility domain. We will continue to create and offer new hardware products by leveraging our years of expertise and experience in product development and manufacturing. At the same time, we will develop new business models that leverage a massive amount of data collected from inside and outside vehicles through on-board devices to provide the driver with a stream of information in real time to make driving safer and more comfortable; assist the logistics industry in addressing truck driver shortages as well as achieving greater energy efficiency; and help resolve social issues such as traffic congestion and accidents. Pioneer is committed to becoming a solution service company that will constantly bring new values and excitement to you by offering products and services that will make your mobility experiences safer, smarter, and more comfortable.

Shiro Yahara President and CEO

1 2 Group Vision Corporate Outline (on a consolidated basis, as of March 31, 2021)

Company President and CEO Shiro Yahara Headquarters 28-8, Honkomagome 2-chome, Bunkyo-ku, 113-0021, Capital 57,381 million yen (as of June 30, 2021) Phone: +81-3-6634-8777 Number of Originated January 1, 1938 employees 11,027 (as Fukuin Shokai Denki Seisakusho) Plants in Japan Kawagoe Plant Established May 8, 1947 25-1, Yamada, Kawagoe, Saitama 350-8555, Japan Phone: +81-3-6634-8777

Creating Net sales 280,868 million yen for fiscal year ended March 31, 2021 the Future Business Overview

of Mobility Experiences Pioneer Corporation has 60 subsidiaries and affiliates around the globe and engages primarily in the car electronics business, using its leading-edge technologies to turn innovative and visionary ideas into industry-leading mobility products and services.

Mobility Products Mobility Services

Development, manufacture, and sales of in-car Provision of information services built on mobility equipment for consumer and OEM markets data and cloud solutions

3 4 Mobility Products Mobility Services

Pioneer leverages its leading-edge technologies, which have made possible a series of world-first and industry-first products, to Leveraging a wealth of mobility data, video data fed from intelligent cameras, and location data amassed over the years, Pioneer remain at the forefront in creating and delivering new value and services that contribute to greater safety and comfort on the road. commercializes information services.

Consumer Market Business Data solutions

We have a broad range of in-car products in our lineup, including the carrozzeria series for the Japanese market, navigation systems, We play a prominent role in ensuring greater safety and security on the road by developing and offering data- and cloud-driven solutions. audio/video systems, speakers, and dashcams. We also provide on-board Wi-Fi routers for Internet connectivity that enable “connected” in-car experiences.

■ Telematics services Intelligent Pilot

Digital Points of This is an advanced driver-assistance system (ADAS) that Time of day Weather Probe data map data past accidents predicts the likelihood of road accidents and pitfalls by Real-time conditions Location analyzing comprehensive information such as digital map data, probe data, points of past accidents, weather conditions, and the driver’s driving behavior, and alerts the driver to a collision risk or an oncoming danger. Intelligent Pilot is offered as an option for auto insurance policies by insurance companies, and is built into our Drive Recorder Plus, a network-connected dashcam for the consumer market capable of making emergency calls.

OEM Business Driver behavior

We supply high-quality navigation systems, audio/video systems, and speakers to leading automakers around the globe. We also use our proprietary leading-edge technologies to develop and offer software applications and solutions to be incorporated into next-generation vehicles. ■ Car solutions Vehicle Assist

Our Vehicle Assist service communicates with navigation systems and dashcams on board commercial fleets of vehicles and provides sophisticated fleet management, including vehicle tracking and dispatching as well as the monitoring of driver behavior.

For more information about our mobility products and services, visit our website at: https://global.pioneer/en/car/ This rendering represents a designer’s concept.

5 6 Other Businesses Research and Development

Pioneer is developing sensors and software applications for autonomous driving by making the most of the proprietary optical and car-navigation technologies we have accumulated over the years. We also apply our audio, optical, and video technologies to Leveraging our technology assets accumulated in the fields of in-car products and information services, Pioneer invests in developing and marketing, among others, commercial audio solutions, high-end audio equipment, and optical storage devices. research and development to accelerate the delivery of industry-leading solutions that integrate products and services in the next-generation mobility field.

Autonomous-driving solutions IVI (In-Vehicle Infotainment) /Technology for next-generation vehicles

We leverage our optical technologies as well as our years of expertise and experience in We are working to develop automobile multimedia software packages that will integrate more robust hardware design processes and developing and manufacturing in-car electronics products to develop, manufacture, and components of an IVI system, such as navigation, audio, and network connectivity, and will work on a variety of in-car platforms in an market compact and high-quality 3D-LiDAR equipped with a MEMS (micro-electro- emerging CASE (Connectivity, Autonomous, Sharing, and Electrification) environment. mechanical systems) mirror. Our 3D-LiDAR capable of capturing high-density, ECUs high-resolution point cloud data fast and our proprietary software programs are an ideal Main unit Gauges (Electronic Control Units) Integrated dashboard Integrated ECU combination for a variety of purposes, such as mobility, security, and monitoring applications.

●Communication ●Navigation module ●Display audio ●HUD ●Car audio ●Dashcam

This rendering represents a designer’s concept.

Connected services/Data-driven solutions We are developing in-house AI and data application technologies driven by a massive amount of digital data we have accumulated on driving routes, traffic conditions, and maps. When materialized, these technologies will create new services for consumers and help resolve social First-generation 3D-LiDAR models Top: Short-Range Type issues. Cumulative point cloud data (left) and human-tracking data (right) captured by a 3D-LiDAR system Bottom: Medium-Range Type Mobility as a Service(MaaS) Data lake

Traffic information Parking availability Mobility industry DX services Commercial audio solutions High-end audio equipment Optical storage devices Connected Weather information Facility and event information We supply to corporate customers Our high-end speakers and audio We offer Blu-ray/DVD drives for PCs with Integrated mobile services high-quality speaker devices for use in components marketed under the TAD high-precision reading and writing Hazard reports Updated map data PCs and other equipment. brand have established a solid position in capabilities, including ones capable of E-commerce service integration the professional and upscale consumer reading Ultra HD Blu-ray discs. Accident prediction markets around the globe.

Next-level HMI solutions We are also working to develop next-level HMI (Human-Machine Interface) technology and solutions, which will bring enhanced entertainment experience, comfort, and safety into an increasingly complex and sophisticated in-car environment and provide a variety of experiential value optimized for constantly changing driving conditions as well as the needs of the driver and passengers.

Sense： Reliable sensors for situational awareness

Communicate： Recognize： Multisensory, timely notifications Real-time analytics Medical- and health-care devices OLED devices Driver monitoring Interior and Exterior We develop and manufacture compact wearable laser blood We manufacture and market thin, light, sturdy, and low-power noises flow meters that measure blood flow in a nonintrusive manner, OLED displays and special-purpose OLED light sources. GPS data Vehicle status Vitals and electronic stethoscopes based on our proprietary audio Seat vibration system Sound design Personal technology. (Driving stress) Real-time analytics

Augmented reality Monitoring overlap OLED displays

For more information about our IVI software and For more information about our R&D, cabin UX solutions, visit our website at: visit our website at: https://global.pioneer/en/corp/news/event_campaign/ https://global.pioneer/en/manufacturing/crdl/ ces2021/digital_cabin_innovation/

7 8 Corporate Citizenship History of Pioneer Corporation

Under the Group Philosophy “Move the Heart and Touch the Soul”and with a focus on audio & video, environmental Pioneer has been offering many world’s first products that bring previously unavailable value to customers for more protection, and educational support, Pioneer engages in a variety of social outreach programs. Every employee takes than 80 years. ownership of these programs and plays a role in helping achieve a sustainable and fulfilling society. 1937 Pioneer's founder, Nozomu Matsumoto, develops the A-8 dynamic speaker.

1938 Fukuin Shokai Denki Seisakusho (precursor of Pioneer) founded.

“Listen through the Body” Concerts 1947 Fukuin Denki Kabushiki Kaisha incorporated.

Since 1992, Pioneer has been holding Listen through the Body Concerts for the hearing impaired to offer them an opportunity to enjoy good 1961 Company name changed to Pioneer Electronic Corporation (now Pioneer Corporation). music and rhythms. In these concerts, musical sound is converted into vibrations by the Body Sonic system, originally developed by 1962 Introduces world's first floor-standing stereo system with detached speakers. Pioneer’s founder, Nozomu Matsumoto. A-8 dynamic speaker (1937) 1975 Introduces world's first component car stereo.

1984 Introduces world’s first CD player for the car.

1986 carrozzeria brand adopted for consumer-market car audio products in Japan.

1990 Introduces world's first GPS car navigation system for consumer market.

1992 Introduces world's first 4x speed CD-ROM changer.

1996 Introduces DVD player and world's first DVD/LD/CD combination player for home use.

1997 Introduces world's first DVD-based car navigation system.

Introduces world's first DVD-R drive. Component car stereo (1975)

Introduces world's first OLED-equipped car audio product.

Introduces world's first 50-inch high-definition XGA for home use. Pioneer Forest Hands-on Craft Workshop 1999 Introduces world’s first DVD recorder. A 24,000 m2 cypress forest near Lake Kamakita in Saitama Pioneer holds Hands-on Craft Workshops to provide children Prefecture is named Pioneer Forest. The company has been with an opportunity to enjoy making things. Participating 2004 Introduces world's first DVD player for professional DJs and VJs. pruning and thinning trees to preserve the forest since 2005. children learn how sound is generated and travels and how a 2006 Introduces world's first 50-inch 1080p plasma display. speaker works and carry out a task of crafting a speaker made of paper; they all become excited when they hear sound 2008 Develops world's first 16-layer BD-compatible optical discwith 400 GB storage capacity. come out of their hand-crafted speakers. 2010 Introduces world's first speaker with HVT (Horizontal-Vertical Transforming) technology.

2012 Introduces world’s first car navigation system with head-up display to project augmented reality information. GPS car navigation system (1990)

2013 Introduces world’s first pedaling monitor system that provides real-time graphical representation of a cyclist’s pedaling.

2014 Starts mass production of world’s first dimming and color tuning-type OLED lighting panel modules that use wet-coating process to produce light-emitting layer.

Launch Vehicle Assist, cloud-based fleet management service.

2016 Develops the Intelligent Pilot, advanced driver-assistance system that can be installed in cars on the road.

2017 Pioneer and HERE Technologies enter into business alliance. Cyber Navi (2019) 2018 Pioneer celebrates its 80th anniversary.

Others Enters into a partnership with Baring Private Equity .

● Environmental preservation and community cleanup 2019 Introduces the new Cyber Navi car navigation system with upgraded capability to access ● Community outreach programs on-demand content and designed to work with docomo in Car Connect service.

2020 Pioneer and Continental enter into a strategic partnership to co-develop a new user experience.

Introduces the Drive Recorder Plus, the industry’s first network-connected dashcam for the consumer market capable of making emergency calls. For more information about our social outreach programs, visit our website at: Starts mass production of the first-generation 3D-LiDAR models.

https://global.pioneer/en/corp/sustainability/social/contribution/ 2021 Pioneer and Cerence enter a strategic partnership to develop conversational Drive Recorder Plus with network AI infotainment solutions. connectivity (2020)

9 10 PIONEER CORPORATION Bunkyo Green Court, 28-8, Honkomagome 2-chome, Bunkyo-ku, Tokyo 113-0021, Japan Published July 2021