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Magazine/2012/Issue 01 Drive It's a New World: the Sophisticated Audi magazine Audi drive: Audi 2013 Audi allroad, more A6 technology and Audi connect magazine/2012/issue 01 d rive It’s a new world: The sophisticated technology of the new Audi A6 Audi goes off-road: move: Bringing back the allroad On the loneliest highway and Audi nose team mov e Audi Sportscar Experience: Time to take to the track ins pire Ron Carter: drive: What drove the jazz legend Ron Carter, mezcal and South Africa from Detroit to Ingolstadt The Boutique. Limited Edition. Self-winding movement. 46mm Stainless steel case with vulcanized rubber coating. Open case back. Unidirectional rotating bezel with 18 ct. gold inlays. Water-resistant to 200 m. Rubber bracelet. 2 012 / Limited edition 250 pieces. issue WWW.ULYSSE-NARDIN.COM 01 Boca_Boutique_18004_AUDI_322-00-3_C4_Issue2_FALL2011_LO3.indd 1 10/18/11 10:43 AM For relaxed East-West relations. Editori al Audi is driving innovation again. These are heady days for Audi here in the U.S. In How we plan to do that and what we’re delivering to fact, as this goes to print, we have just set yet another all- ensure that we will continue to grow is shown throughout time annual sales record for Audi, both globally, and in this magazine. We want to give our owners and readers of America. And since we don’t see any reason why this trend Audi magazine a glimpse of the future through stories on should not continue, we’re feeling very optimistic about class-leading, intuitive technology such as Audi connect™ the months ahead, and of having even more good news to and MMI touch®, through e-tron™ plug-in and hybrid inno- report in our next issue. vations and our continued implementation of lightweight We’ve also been celebrating the wonderful accolades materials to build more responsive and dynamic vehicles. our Audi A7 has been winning—not the least of which is the We want to show you what we built for the Frankfurt Auto Automobile magazine 2012 Automobile of the Year award. Show and which cars we debuted at the famed show. In short, The A7 has also been given the 2012 “Vehicle of the Year we want to showcase how we’re driving innovation for next Award” from the Motor Press Guild (the first time the Guild year, and the next decade. And we want to further showcase has given such an award), and (along with its cousin, the Audi the capabilities of our Audi A6 and our all-new Audi allroad, Q7) the 2012 “Active Lifestyle Vehicle of the Year” from a which is making its long-awaited return to the U.S. in the select group of automotive journalists and elite athletes. latter half of 2012. The Audi A6 joins the A7 with spots in the Car and Driver 10 Best list for 2012. As I mentioned last issue, this is all simply the beginning. Believe me, going to work every day for a Winning awards is nice, of course, but it is only part company committed to progress is both a pleasure and a of our job. Earning your business is our #1 priority. So we challenge. What can we do next? What else can we develop strive every day to engage current owners and entice future to help push the automotive world? To challenge the per- friends with our progressive design, innovative technology ceptions of what luxury is and what it can be? I don’t know and robust engineering that goes into every Audi we put those answers, but I’m glad I work for a company that asks into our dealers’ lots. We’re proud of the work we do and them every day. Most of all, I’m glad you are with us on this we want to build on that in 2012. journey. I look forward to sharing this future with you. Johan de Nysschen President Audi of America, Inc. An imposing time machine full of character, developed with the highest watchmaking passion: the Patravi TravelTec is a chronograph with chronometer certification, which displays three time zones simultaneously. Simply and comfortably thanks to the patented monopusher at 10 o’clock, the travel direction – eastwards or westwards – can be pre- selected and individual time zones jump across. The mechanism developed for this is integrated in the highly complex case and remains visible through a side window. Carl F. Bucherer’s philosophy of the intelligent, useful functions and mechanisms could not have been implemented more perfectly. www.carl-f-bucherer.com [email protected] To locate an authorized retailer nearest you, please call 800 395 4306 Photo: Lee Love Audi magazine / 1 1257 AUDI 2.indd 1 8/16/11 8:54 AM Contents Audi news/Audi future news 4 New models, new technology and newsworthy events. Drive Move Ins pire Driving the brave new world 12 The sweet smell of luxury 42 The right note 62 Never leave home 84 Dig deeper into the technology Audi employs a team of expert Ron Carter is one of the most Like chocolate and wine, Audi and images of the new Audi A6 “olfactory engineers” to guard prolific, and probably most influ- is influenced by its own terroir, sedan. against imperfections while ential, jazz bassist of our time. creating its own sense of place. developing the proper pleasing A continual connection 18 smells to enhance the drive. Making the case for walking 68 New BAFTA royalty 86 Learn how Audi interacts with We get out of the car for our bold We sponsored a night for the larger world through Audi Together on the loneliest greenspace design initiative that royalty—both Hollywood and Owners spotlight 94 connect.™ highway 46 has helped transform Powell St. actual—to celebrate the new and A look at three distinctive Audi Exploring the empty expanses in San Francisco. emerging talents in the British afficionados and the vehicles Gravity is a drag 20 of U.S. 50 through Nevada. arts community. that move them. Audi ultra® lightweight technol- South Africa 70 ogy reveals some heavy thinking. Winning against the odds 48 Urbane and utterly untamed. Rio–Santos 88 It must run in the family 96 Leena Gade became the first Brilliantly diverse and, at times, The Audi R8 Spyder makes a The Henry family shows real High-voltage ideas 24 female race engineer to win bitterly divided. South Africa in spectacular run from Rio to togetherness when it comes to Showcasing new developments the 24 Hours of Le Mans—yet an entirely new light. Santos in the land of samba and their brand of luxury vehicles. in the Audi e-tron™ program. that was only one of the Audi sun. milestones in the most dramatic Truth in 18 79 Cult objects 98 Frankfurt Auto Show 30 race yet. The 2011 Audi quattro Cup is Kids’ space 92 An intriguing selection of global Turning the German banking city in the books—find out who won Games and more to keep kids oddities and one-of-a-kind gifts. into a dreamscape of new auto- MMI tutorial 52 the U.S. and World finals of the busy on your next road trip. motive ideas for the Frankfurt Let your fingers do the walking largest amateur golf tournament Cult apps 100 Auto Show. to discover the full capabilities in the world. Finding your next Angry Birds. of your Audi MMI®. allroad preview 34 The worm has turned 80 Bringing back an old favorite to Audi Sportscar Experience 54 We look at how a new genera- the U.S.—your first look at the A first-person account of driving tion of craftsmen have updated Audi allroad®. the track at Infineon in Sonoma, the ancestor of tequila and made California, as part of the Audi mezcal the hottest spirit in Sportscar Experience. mixology. Owning the curve 58 The surprising inspiration behind the design and architecture of the new Audi dealerships. 02 / content s / Audi magazine Audi magazine / 03 New s New models, new technology and company news. A7: Automobile of the Year, says Automobile Magazine It’s a rare that a car with a rear hatch receives glowing accolades as a luxury car, but this is not your typical rear hatch—or luxury car. It’s the ultra-luxurious Audi A7, and upon a deeper investigation you find that it’s unlike anything you’ve ever seen. The sleek, stylish lines that knit together the design and interior snuck up on the editors of Automobile magazine. Audi has again combined beautiful design and class-leading technology into the next big thing in luxury performance. The supercharged 3.0 TFSI® six-cylinder engine and quattro® all-wheel drive didn’t hurt either. Audi has strengthened its portfolio to include a number of sports cars and SUVs and are pushing the envelope within the luxury market. The A7 begs the question, where will Audi go next? In addition to all Audi has accomplished in the United States, we are also taking bold steps in electric vehicle development, and have a great chance of bringing some of the first mass-production electric vehicles to market. A3 e-tron™ revealed At the 2011 Los Angeles Auto Show, the Audi A3 e-tron gave visitors a good look at the range of e-tron technologies Audi is currently exploring. Hundreds were there to see the unveiling by Audi of America chief execs. The A3 e-tron, an all-electric version of the A3 model, is poised to become a great asset to urban drivers, and still performs like its gas and diesel powered counterparts.
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