Magazine/2012/Issue 01 Drive It's a New World: the Sophisticated

Audi magazine

drive: Audi

2013 Audi allroad, more A6 technology and Audi connect connect Audi and technology A6 more allroad, 2013 Audi magazine/2012/issue 01

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It’s a new world: The sophisticated technology of the new Audi A6

Audi goes off-road: move: Bringing back the allroad On the loneliest highway and Audi nose team team nose Audi and highway loneliest the On mov e

Audi Sportscar Experience: Time to take to the track

ins pire

Ron Carter: drive: What drove the jazz legend Ron Carter, mezcal and South Africa South and mezcal Carter, Ron from Detroit to Ingolstadt

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Editori al

Audi is driving innovation again.

These are heady days for Audi here in the U.S. In How we plan to do that and what we’re delivering to fact, as this goes to print, we have just set yet another all- ensure that we will continue to grow is shown throughout time annual sales record for Audi, both globally, and in this magazine. We want to give our owners and readers of America. And since we don’t see any reason why this trend Audi magazine a glimpse of the future through stories on should not continue, we’re feeling very optimistic about class-leading, intuitive technology such as Audi connect™ the months ahead, and of having even more good news to and MMI touch®, through e-tron™ plug-in and hybrid inno- report in our next issue. vations and our continued implementation of lightweight We’ve also been celebrating the wonderful accolades materials to build more responsive and dynamic vehicles. our Audi A7 has been winning—not the least of which is the We want to show you what we built for the Frankfurt Auto Automobile magazine 2012 Automobile of the Year award. Show and which cars we debuted at the famed show. In short, The A7 has also been given the 2012 “Vehicle of the Year we want to showcase how we’re driving innovation for next Award” from the Motor Press Guild (the first time the Guild year, and the next decade. And we want to further showcase has given such an award), and (along with its cousin, the Audi the capabilities of our Audi A6 and our all-new Audi allroad, Q7) the 2012 “Active Lifestyle Vehicle of the Year” from a which is making its long-awaited return to the U.S. in the select group of automotive journalists and elite athletes. latter half of 2012. The Audi A6 joins the A7 with spots in the Car and Driver 10 Best list for 2012. As I mentioned last issue, this is all simply the beginning. Believe me, going to work every day for a Winning awards is nice, of course, but it is only part company committed to progress is both a pleasure and a of our job. Earning your business is our #1 priority. So we challenge. What can we do next? What else can we develop strive every day to engage current owners and entice future to help push the automotive world? To challenge the per- friends with our progressive design, innovative technology ceptions of what luxury is and what it can be? I don’t know and robust engineering that goes into every Audi we put those answers, but I’m glad I work for a company that asks into our dealers’ lots. We’re proud of the work we do and them every day. Most of all, I’m glad you are with us on this we want to build on that in 2012. journey. I look forward to sharing this future with you.

Johan de Nysschen President Audi of America, Inc.

An imposing time machine full of character, developed with the highest watchmaking passion: the Patravi TravelTec is a chronograph with chronometer certification, which displays three time zones simultaneously. Simply and comfortably thanks to the patented monopusher at 10 o’clock, the travel direction – eastwards or westwards – can be pre- selected and individual time zones jump across. The mechanism developed for this is integrated in the highly complex case and remains visible through a side window. Carl F. Bucherer’s philosophy of the intelligent, useful functions and mechanisms could not have been implemented more perfectly. www.carl-f-bucherer.com [email protected] To locate an authorized retailer nearest you, please call 800 395 4306 Photo: Lee Love

Audi magazine / 1

1257 AUDI 2.indd 1 8/16/11 8:54 AM Contents

Audi news/Audi future news 4 New models, new technology and newsworthy events. Drive Move Ins pire

Driving the brave new world 12 The sweet smell of luxury 42 The right note 62 Never leave home 84 Dig deeper into the technology Audi employs a team of expert Ron Carter is one of the most Like chocolate and wine, Audi and images of the new Audi A6 “olfactory engineers” to guard prolific, and probably most influ- is influenced by its own terroir, sedan. against imperfections while ential, jazz bassist of our time. creating its own sense of place. developing the proper pleasing A continual connection 18 smells to enhance the drive. Making the case for walking 68 New BAFTA royalty 86 Learn how Audi interacts with We get out of the car for our bold We sponsored a night for the larger world through Audi Together on the loneliest greenspace design initiative that royalty—both Hollywood and Owners spotlight 94 connect.™ highway 46 has helped transform Powell St. actual—to celebrate the new and A look at three distinctive Audi Exploring the empty expanses in San Francisco. emerging talents in the British afficionados and the vehicles Gravity is a drag 20 of U.S. 50 through Nevada. arts community. that move them. Audi ultra® lightweight technol- South Africa 70 ogy reveals some heavy thinking. Winning against the odds 48 Urbane and utterly untamed. Rio–Santos 88 It must run in the family 96 Leena Gade became the first Brilliantly diverse and, at times, The Audi R8 Spyder makes a The Henry family shows real High-voltage ideas 24 female race engineer to win bitterly divided. South Africa in spectacular run from Rio to togetherness when it comes to Showcasing new developments the 24 Hours of Le Mans—yet an entirely new light. Santos in the land of samba and their brand of luxury vehicles. in the Audi e-tron™ program. that was only one of the Audi sun. milestones in the most dramatic Truth in 18 79 Cult objects 98 Frankfurt Auto Show 30 race yet. The 2011 Audi quattro Cup is Kids’ space 92 An intriguing selection of global Turning the German banking city in the books—find out who won Games and more to keep kids oddities and one-of-a-kind gifts. into a dreamscape of new auto- MMI tutorial 52 the U.S. and World finals of the busy on your next road trip. motive ideas for the Frankfurt Let your fingers do the walking largest amateur golf tournament Cult apps 100 Auto Show. to discover the full capabilities in the world. Finding your next Angry Birds. of your Audi MMI®. allroad preview 34 The worm has turned 80 Bringing back an old favorite to Audi Sportscar Experience 54 We look at how a new genera- the U.S.—your first look at the A first-person account of driving tion of craftsmen have updated Audi allroad®. the track at Infineon in Sonoma, the ancestor of tequila and made California, as part of the Audi mezcal the hottest spirit in Sportscar Experience. mixology.

Owning the curve 58 The surprising inspiration behind the design and architecture of the new Audi dealerships.

02 / content s / Audi magazine Audi magazine / 03 New s New models, new technology and company news.

A7: Automobile of the Year, says Automobile Magazine It’s a rare that a car with a rear hatch receives glowing accolades as a luxury car, but this is not your typical rear hatch—or luxury car. It’s the ultra-luxurious Audi A7, and upon a deeper investigation you find that it’s unlike anything you’ve ever seen. The sleek, stylish lines that knit together the design and interior snuck up on the editors of Automobile magazine. Audi has again combined beautiful design and class-leading technology into the next big thing in luxury performance. The supercharged 3.0 TFSI® six-cylinder engine and quattro® all-wheel drive didn’t hurt either. Audi has strengthened its portfolio to include a number of sports cars and SUVs and are pushing the envelope within the luxury market. The A7 begs the question, where will Audi go next? In addition to all Audi has accomplished in the United States, we are also taking bold steps in electric vehicle development, and have a great chance of bringing some of the first mass-production electric vehicles to market.

A3 e-tron™ revealed At the 2011 Los Angeles Auto Show, the Audi A3 e-tron gave visitors a good look at the range of e-tron technologies Audi is currently exploring. Hundreds were there to see the unveiling by Audi of America chief execs. The A3 e-tron, an all-electric version of the A3 model, is poised to become a great asset to urban drivers, and still performs like its gas and diesel powered counterparts. A lithium-ion battery stores the energy that powers the A3 from 0 to 62 mph in 11.2 seconds, and allows an 86-mile range, fully charged. The A3 e-tron is sure to become the city car of the future. There is even an iPhone® app that is specially designed to allow the user to change charging settings remotely to better affect the range of the vehicle, and one that helps find a parked vehicle in a large parking lot or structure. Audi is leading the industry with electronic technologies both with commuter vehicles and supercars, and is planning to produce 333 e-tron R8 models.

Audi ranked best luxury brand in total cost of ownership In a new report released by Kelley Blue Book®, the leading provider of new and used car information, Audi has been named the number one luxury brand in total cost of ownership. Total cost of ownership for new vehicles is developed using Kelley Blue Book residual values to come up with depreciation costs. Total ownership costs for new vehicles are then calculated by applying a sophisticated valuation methodology along with critical financial data from third-party providers. “The Total Cost of Ownership” on kbb.com shows a breakdown of the typical ownership costs for a particular vehicle, including depreciation, expected fuel costs, insurance, maintenance and repair costs, state fees and more. According to the latest data, Audi yields the lowest average Audi reports best October sales in its history Total Cost of Ownership for the initial five-year ownership period, topping all other luxury brands. Audi reported record October U.S. sales of 10,225 vehicles, topping the 8,128 vehicles sold in October 2010. With the October 2011 results, the Audi brand has set record U.S. sales every month of this year, and that seems like a trend that will continue. Audi U.S. year-to-date sales increased 16.5% to 95,206. The premium car brand has recorded record sales in 14 out of the past 15 months. The year-to-date sales for 2011 already rank as the second-best year in the U.S. for Audi, trailing only the record 101,629 sales established in 2010. “As we head into the fourth quarter, it is clear that consumers are eager to drive the superior lineup of Audi vehicles,” said Audi of America President Johan de Nysschen. “Sales continue to reinforce that Audi holds a desirable position within the high-end sector of the premium car market due to our exceptionally engineered vehicles. All signs continue to point toward 2011 winding up as one of the best years for Audi in the U.S. market.” The favorable Audi performance in October was bolstered by consumer response to the 2012 Audi A6 and the all-new 2012 Audi A7, the brand’s most technologically advanced models to date.

0 4 / news / Audi magazine Audi magazine / 05 Audi finishes 1-2-3-4-5-6 and wins title at Valencia In stunning fashion, Audi closed out the 2011 Deutsche Tourenwagen Masters (DTM) season with an early win of the driver’s title in Valencia, Spain. With an impressive crowd of 120,000 spectators attending over the course of the weekend, Martin Tomczyk secured the championship title and won the team classification with a third-place finish. Not only did Audi clinch the title, but it also did it in near perfect style. Dominating the track with a 1-2-3-4-5-6 finish that relegated Mercedes-AMG drivers to 7th and 8th place, Audi has gone down in history as the undisputed champion of the DTM series. Rupert Stadler, Chairman of the Board of Management of AUDI AG, congratulated the driver, his team and the entire Audi squad on the achievement. “The fans experienced captivating duels at the highest sporting level...After the triumph at the 24 Hours of Le Mans and numerous other victories, this title is already crowning a successful Audi motorsport year now.” With the development of the new Audi A5 DTM for next season already in full swing, expect another stellar year on top of the podium.

2011 Best Buddies DC Challenge This autumn, 150 Audi employees, dealers and partners, and their friends and families, took to the streets of Washington, D.C., along with hundreds of others, for the bike/run/walk known as the Audi Best Buddies Challenge. Best Buddies, founded by Anthony Kennedy Shriver in 1989, is dedicated to creating opportunities for friendship, employ- ment and leadership training for people with intellectual and developmental disabilities (IDD). On Saturday, October 22, hundreds of cyclists took up the challenge of either a 100K (62-mile) or 32K (20-mile) ride through the nation’s capital, while many others opted for the Carl Lewis Challenge, a 5K run/walk chaired and led by the Olympic gold-medalist himself. There was even a Celebrity-Student Fun Run, a 5K run/walk for high school and college students chaired and led by Glee’s Lauren Potter. The event raised $1.7 million in total donations, breaking the previous year’s record by more than $500,000. Audi of America President Johan de Nysschen, serving as the events Honorary Chairman, announced a renewed three-year commitment to this valuable organization.

Audi and Columbia University kick off “Experiments in Motion” TT-East 2011—Audi TT owners gather for an autumn driving tour of New York state A cutting-edge new research project, conducted in partnership between Audi of America Audi TT owners from across the nation descended on the Catskills and Adiron- and Columbia University’s Graduate School of Architecture, Planning and Preservation (GSAPP), dacks of New York State to showcase their rides and just plain have fun. Taking place kicked off November 7, 2011, in New York City with a dinner at the New Museum. Aimed at iden- October 11–14, 2011, the TT-East event took advantage of the spectacular autumn tifying new paradigms of motion, mobility and design, the dinner brought together an eclectic foliage that the back roads of upstate New York have to offer. With 22 TT models, group of New York’s leading designers, artists, filmmakers, writers and thinkers, and launched plus a TTS and R8 Spyder supplied by Audi, showing up for the kickoff of the event the first phase of the year-long, Experiments in Motion project, headed by Mark Wigley, Dean of in New Paltz, New York, there was no shortage of excitement surrounding the event. Columbia’s GSAPP. Drawing on intellectual leaders from around the university, architecture and And with around 950 miles of ground to cover, they quickly rounded up the group design professionals, and an expanded network of urban mobility experts from New York City and hit the road. They couldn’t have picked a more perfect week for the event. With and Audi, Experiments in Motion is part of the Audi Urban Future Initiative, a long-term, multi- excellent weather and fall colors at their peak, cameras were working overtime, and level program that brings together different visions on how mobility, urban living and the role the vehicles took full advantage of the twisty roads and light traffic along the route. of transportation will change in the coming years. Experiments in Motion will continue in phases By the end of the trip it was apparent that the event had been a resounding success, through 2012. In the spring of 2012, the insights of the think tank will be used to structure a and plans for TT-East 2012 were already in the works. As always, all Audi enthusiasts new set of student architecture design studios at Columbia GSAPP focused on New York City. are welcome to participate, but if you want to make it to the next one be sure to sign The third phase of the experiment will take place in the summer, and will include a new form of up soon, as reservations are already reaching their limit. public participation.

06 / news / Audi magazine Audi magazine / 07 Team German engineering you can park in your kitchen. There’s a reason people are driven to seek out German machines.

Publisher Audi of America, Inc. Editorial Board Loren Angelo / Filip Brabec / Robert Audi magazine proudly employs an environmentally sustainable 2200 Ferdinand Porsche Drive / Herndon, VA 20171 Cameron / Denni Chu / Chris Ciccone / Dana Cizmadia / printer that is FSC-certified. (800) FOR-AUDI Mark Dahncke / Amy Ford / Anthony Foulk / Mark Unsolicited contributions become the property of Audi magazine. [email protected] Fruechtnicht / Barry Hoch / DeLu Jackson / Anja No part of this magazine may be used or reproduced in any man- Kaehny / Scott Keogh / Wayne Killen / Andrew Lipman / ner whatsoever without written permission. If any copyrighted Audi Managing Editor Gigi Martinez Michael Patrick/ Gigi Martinez / Andrea Santilli / material has been overlooked, necessary arrangements shall be Phillip Satterfield / Bradley A. Stertz / Jessica Thor / made to receive appropriate consent. All efforts have been made to ensure that all material is accurate at time of printing for U.S. US Edition / Execution designory. Cristian Torres / Jeri Ward market unless otherwise specified. For more information, please 211 East Ocean Blvd, Suite 100 contact Audi magazine at 2200 Ferdinand Porsche Drive, Long Beach, CA 90802 Contributing Writers Herndon, VA 20171. www.designory.com / (562) 624-0200 US Steven Michail / Kit Smith / Jordan Mackay / Melissa J. Knight / Richard Homan / Ann Giacometti All rights reserved. © 2012 Audi of America, Inc. “ASF,” “Audi,” Exclusive for Audi magazine readers “FSI,” “MMI,” “quattro,” “TFSI,” the Singleframe grille design, Editor in Chief Jay Brida Germany Christoph Wöhrle Receive a Tassimo single cup home brewing “Truth in Engineering,” the four rings logo and all model names system with purchase of any Bosch appliance.1 Creative Directors Ulrich Lange / Kathy Chia are registered trademarks of Audi AG. “Audi connect” is a Art Director Anashe Abramian Cover Art Audi AG trademark of Audi AG. “TDI” is a registered trademark of Designers Wil Conerly / Carlo Llacar / Volkswagen AG. All other trademarks are the property of their Lynn Laguna / Fakih Amin Print Coordination Wes Filipek, Mark Bavolack, respective owners. Some European models shown. Some features may not be available at time of order. It’s time to give your American kitchen a German accent. It’s not enough Managing Editor Théo Wallace Sergio Rodriguez that we’ve been named the #1 and #2 dishwasher by a leading consumer Project Managers Jackie Diener / Alan Louie Printer Cenveo publication ten times. At Bosch, we strive to deliver the same quality and Product Strategists Andrew O’Brian / James Carreras Above: The Future of Design efﬁ ciency throughout our entire line. It’s the result of our German engineering Art Producer Kristen Miller International Coordination Audi AG / An avatar of efficiency and weight-savings as Production Manager Truda Kinniburgh International Customer & Retail Marketing 2 designed by Audi designers and engineers. heritage. Offering wall ovens with the fastest pre-heat available. Preserving your Production Artist Mark Lugenbuehl Anja Weinhofer / Julia Risch produce up to twice as long3 through advanced refrigeration technology. And, Copy Editor Jeff Nelson of course, building a dishwasher that’s quieter than rain. What others think is Account Director Jayson Truttmann For Advertising Inquiries (800) FOR-AUDI Account Supervisor Nicole Zion innovative, we’ve always called German engineering. www.bosch-home.com/us Account Manager Sella Tosyaliyan Talk To Us Do you have any suggestions or topic Account Coordinator Adriana Molina requests? Even if you’d just like to register a change of address, we’d love to hear from you. 1 Offer valid for purchases made 2/1/2012 through 8/15/2012. Offer valid with any concurrent Bosch promotion. Must Write to us at: purchase one select Bosch home appliance to qualify. For details on how to receive your exclusive Tassimo single-cup home Photo: AUDI AG Photo: AUDI brewing system, visit http://boschappliances.audioffer.com. There you can register, see a list of models eligible for this offer, [email protected] and print a redemption form. Mail the redemption form, a receipt that shows proof of appliance purchase, and a photocopy of your Audi vehicle registration to the address shown at http://boschappliances.audioffer.com. 2 Claim based on wall ovens exceeding 4.2 cu ft in capacity. 3 VitaFresh® results are based on an independent study performed against Bosch 8 / team / Audi magazine conventional refrigerators. © 2011 BSH Home Appliances. Audi in Frankfurt | The world meets the latest Audi models and concepts in Frankfurt. 30 d rive

A6 | A luxury sport sedan that puts unprecedented technology at your command. 12

e-tron™ | We’re taking plug-in and plug-in hybrid to a new grid. 24

10 / drive / Audi magazine Audi magazine / 11 The Audi A6 pioneers a new technological path Driving the brave new world while revving right through it. By Théo Wallace

12 / drive / Audi magazine Audi magazine / 13 A haven for back-seat drivers, the Audi A6 offers comfort MMI touch delivers handwriting-recognition technology You can put the most audacious new technology in A strategic concentration of attention for those with the opinion that you can get there from here. at your fingertips, which gives you access to all MMI an automobile, but you still need to use the same roads as The design of the interior helps limit distractions and functionality, including music, phone numbers and more. everyone else. And the hard, often jarring truth is, the roads lets you focus on what you need to know, which is laid out can often be the weakest link. Depending on, of course, who around the available Audi MMI® Navigation plus with its 8" else is on the road. The new Audi A6 luxury sport sedan uses display that deploys from, and retracts into, the instrument advanced technology to help you stay sharp and connected. panel. The available Audi MMI® touch, with its industry- With control modules that make 2,000 decisions a second, first handwriting recognition, lets you give commands and the A6 adjusts its performance to help keep you at your retrieve media with a few strokes of your finger. best and help protect you from the road’s many unwelcome surprises. With its sporty, coupe-like roofline and its sleek, Attuned to your car, the road and the whole wide world muscular lines concealing a computational powerhouse, It’s an open secret that intelligence is often a matter the A6 is a nimble-minded prodigy cloaked in a gladiator’s of the right tools. While the A6 cannot fix roads or eliminate physique, poised to outsmart and outmaneuver all the lions congestion, it does offer you a powerful tool to navigate, in life’s arena. explore and communicate with the outside world using the available Audi connect™. This class-leading system turns Sound bodies, sound minds the Audi A6 into a wireless hotspot** for your passengers The first joy of driving an A6 is settling into the sup- and up to eight of their devices. Audi connect also gives you portive, eight-way power-adjustable front seats. Especially quick access to Google Earth™ mapping service and crucial when you’ve sprung for the available, multiple-speed ventila- information like gas prices and news, as well as dress codes, tion.* The gleaming aluminum and wood asymmetrical trim parking and reservations at your destination, or anything offers you eye candy, set neatly aside from the brain food— else available on the Internet.** The system incorporates the controls. Available four-zone automatic climate control* intelligent and useful features like BLUETOOTH® wireless lets you control the symmetry of the interior temperature, in technology, voice recognition and traffic updates, which some cases with a wave of your finger. Or treat every corner require a SiriusXM Traffic subscription. You can read all about to equal coziness with available heated rear seats.* Audi connect on page 18. >>

14 / drive / Audi magazine Audi magazine / 15 Getting vital data to your eyes, while they’re on the road that launches to 60 mph in a bracing 5.3 seconds.*** The driver-assistance technologies for the A6 designed to help Even smarter in the dark Politicians and fighter pilots rely on information Dynamic Shift Program (DSP) helps enhance performance as you anticipate what pedestrians, and other drivers, are about An infrared camera helps the available Audi night and cues projected on glass, right in their line of sight. As a you upshift or downshift with the available steering-wheel- to do. With sensors in the front, side and rear, the available vision assistant detect pedestrians 300 feet in front of the driver, you deserve no less assistance. An available head-up mounted shift paddles. Whether you prefer vigorous or laid- Audi pre sense plus system can sense a possible collision, vehicle and objects up to 1,000 feet ahead, then displays display projects information like speed and navigation in back driving—or both—available Audi drive select lets you then warn you with audio and visual signals. It can even them using thermal-imaging technology on the 7" color color on the lower edge of the A6 windshield. The images configure the engine, transmission and steering to suit your pre-charge the brake system for quick, firm braking and, if driver information system, or displays a warning on the appear within your natural field of vision, and that helps mood or changing road conditions with the tap of a finger. the brake pedal isn’t pushed, the brakes deliver a warning available head-up display, if equipped. In other words, the decrease the time it takes your eyes and brain to react. The jolt, the seatbelts are pulled tight, and partial braking is Audi A6 can help keep you better informed than you’d ever effect is an enhanced feeling of control and an opportunity Smart weight management applied. Finally, in the half-second before impact, full brake expect to be in a car. to respond to situations sooner. The new A6 may have more legroom and more ample force is applied, to help reduce vehicle speed. Three sepa- accoutrements than its predecessor, but it’s also lighter, rate systems are available, for potential front, rear and side Don’t hide your brain power. Embrace it How brute force is cleverly channeled through which makes it more agile and easier to accelerate or decel- encounters. They include LEDs in the side mirrors to help You ace a test, and people resent you. It’s something a continuum of performance erate, making it feel all the more luxurious. Underneath, its warn you if a driver drifts into your blind spot* from up to intelligent people just have to get used to. When the new Eight speeds is not excess; it’s your path to a broader, sturdy hybrid structure employs high-strength, low-weight 230 feet behind you. Audi A6 flexes its brainpower, however, everybody wins: more consistent breed of moderation. The available Audi A6 steel and lightweight aluminum, giving it a 15% weight other drivers, pedestrians and, especially, the genius at 3.0T features an eight-speed Tiptronic® automatic trans- advantage over a conventional steel body. Weight savings The key to serenity is removing aggravation the wheel. Don’t be modest. Embrace it. Every day you pull mission—a first in the new A6—which is precisely matched are everywhere, from the aluminum hood to the lightweight In mind-numbing traffic that inches along, available out on the road and face a new test. This time there’s no to the supercharged 3.0-liter TFSI® V6, offering smooth neodymium speaker magnets. Lower weight helps reduce Audi adaptive cruise control with Stop and Go keeps your need to tape the answers to your wrist because the A6 puts and judicious dispensation of the engine’s 310 horsepower. fuel consumption**** and helps keep the A6 nimble. vehicle at a preset distance behind the vehicle ahead, even palpable intelligence in your hands. Think back: After you Having eight speeds means that shifting is that much less coming to a full stop, then resumes acceleration when you’re were done burying your head in the books and knew there perceptible, you spend more of your time in the sweet spot of It’s not just the road you need to stay on top of ready. It senses the traffic conditions and adjusts virtually wasn’t a question on the exam that would trip you up, life each gear, and you have two freeway-friendly overdrive gears. Sometimes cars and pedestrians can appear in sur- in real-time, using long-range radar and a camera. had a clarity, and you felt energized. That’s what the new A6 And you still retain access to the requisite punch of a sedan prising places. Audi engineers have created a barrage of is like. It puts you in a smart, fast lane that no other sedan has even discovered yet. Let’s keep it that way. //

Night vision assistant

Night vision assistant is set to truly transform the automotive And with the pedestrian-detection feature activated, it becomes an landscape. Its advanced thermal imaging and pedestrian-detection even more effective tool. features encourage drivers to take on the darkest roads with utmost The pedestrian-detection feature is activated in two stages. In confidence. the first stage, a pedestrian that is detected is highlighted in yellow While headlights can provide good illumination up to 40 yards, as a warning. If the pedestrian appears to be moving into the driver’s objects past this point are usually hard for the driver to spot. This reduced path, they will by highlighted in red and an audible alarm will sound visibility at night is what puts pedestrians and cyclists at a greater risk. to alert the driver of a possible collision. That’s where night vision assistant comes into play. Through an With night vision assistant now available on the A6, A7 and advanced thermal imaging system, night vision assistant helps the A8, you’ll have more opportunities than ever to experience this driver “see” three to five times farther than the range of the headlights. groundbreaking technology. Encounter,The Audi Technology Magazine Technology Audi Photos: Encounter,The

This article may include descriptions and/or images of available/optional equipment. An Audi engineer tests the complex relationship between * Available on the A6 3.0T Prestige. electronics and components on “breadboards” like these so ** Audi connect and SiriusXM Traffic each require a data subscription plan. Distracted driving can cause a loss of vehicle control. The features and technologies discussed are offered for convenience, and should be used only when it is safe and appropriate. The Wi-Fi hotspot feature is intended for passenger use only. Always pay careful that your A6 works as it’s supposed to. attention to the road, and do not drive while distracted. *** Manufacturer’s estimate. Always obey local speed laws. **** 25 city/33 highway/28 combined mpg (2012 A6 2.OT); 19 city/28 highway/22 combined mpg (2012 A6 3.OT). EPA estimates. Your mileage will vary.

16 / drive / Audi magazine Audi magazine / 17 Just speak naturally Audi connect makes it easy to search for locations—just use your voice, or enter search terms using the dial control or the innovative MMI touchpad. To navigate hands-free, hit the “Push to Talk” button on the steering wheel and say, “Online destinations.” You’ll tap into the combined power of two speech-recognition systems: the one onboard your Audi vehicle and the cloud processing that Google provides with their local point-of-interest database. Maps come up on the MMI display, combined with News feeds updated SiriusXM Traffic data. Naturally, all of While the car is stationary, you can these technologies should be used only when choose from categories like world news, U.S. the vehicle is stationary. news, U.S. sports, Canada news and even Audi A continual connection The stroke of a finger of America news, all on the MMI display. Scroll Information is at your fingertips with Services standing by through headlines of the most recent stories, the available Audi MMI touch** with handwrit- Things have gotten simpler in the then select a headline to see the full story, The latest Audi technology brings your personal online universe ing-recognition technology. It lets you give com- world of search. The integration with Google™ including pictures, when available. mands and retrieve media simply by recognizing Local Search and Google™ Voice Local Search wherever you park your car. By Anand K. Chaudhary a few strokes of your finger. Find songs, phone facilitates more natural and intuitive requests. myAudi Destinations numbers and destinations, or give input to the Information that is most requested by drivers is Use Google Maps™ in any browser to optional Audi connect. Developed by the Audi available through Audi connect online services. send your favorite destinations directly from Human Machine Interface team, Audi MMI You’ll find the interface for these services right your computer or Web-enabled mobile device Have you ever felt out of the loop when touch is so advanced, it can read almost any- on the MMI display. The controls are simple to to your Audi vehicle. The myAudi Destinations away from your home or office? As if you may be one’s handwriting, whether they are right- or use, the services provide the most up-to-date service allows you to go to Google Maps™ from missing out on the things that happen online left-handed.** information on fuel prices, weather, news, and any Web browser, search for an address or des- and around the world while you’re between travel destinations. tination, then send it to your myAudi account. computer screens? Fortunately, this is now A new level of map detail Using Google Local Search through the All the information can then be recalled using merely a technical problem. And Audi, through You may be stunned at the new features “Online Destinations” feature of the MMI, you the MMI navigation system. You can even send its commitment to progress through technol- Audi is bringing to the modern vehicle, even if can start out with words like “delicatessen” or destinations to other Audi drivers. ogy, has arrived at a possible solution. you’re used to using a navigation system. With “florist.” You don’t even need to type them. Do you remember roadside phone It goes far beyond voice control tech- the available Audi MMI Navigation plus, Audi Just say them out loud, taking advantage of booths and CB radios? As long as there have nology and the BLUETOOTH® wireless technol- connect delivers high-resolution, three-dimen- Google Voice Local Search. Or use the available been cars, drivers have sought ways to stay in ogy that syncs with your iPod® and compatible sional terrain and aerial imagery through a MMI touch pad. Up-to-date results are then contact with others. With more robust con- mobile phone. It’s part of a broader campaign to first-to-market integration with Google Earth™ displayed on the map and used as destinations nection technology, Audi sets a new standard keep information flowing, no matter where you technology. Audi connect also provides weather to calculate the route. You can also find images, of intelligent connectivity, leveraging intuitive are. And it means you can now travel the entire information, fuel prices, news, and Google™ user reviews, opening hours and more, assum- yet unobtrusive technology. Passengers can world before you’ve even left your driveway. Voice Local Search, which highlights landmarks ing they’re available. now enjoy all the accessibility that an active, and other attractions. modern existence demands. As it turns out, you can take it with you. But maybe, once in a while, you slip out to your car and drive off with the express The hotspot on wheels purpose of escaping the constant barrage of Several Audi vehicles offer something T-Mobile®, and the dedicated SIM card required an Audi driver doesn’t stop at the top of the drive- information, interaction and availability, your not seen before in a luxury car: an available, to set it up goes directly into a slot in the center way. The Audi of America website Audiusa.com heart set on a sweet little window of freedom. factory-integrated mobile Wi-Fi hotspot* that console of Audi connect-equipped vehicles, offers owners and fans a communal space After all, driving itself offers a refreshingly pure lets passengers connect up to eight wireless between two SD card slots, and just below the where they can share a virtually limitless kind of connection. And if you think about it, devices at once, whether it’s a laptop, iPad®, MMI® display. Of course, while the Wi-Fi enables amount of information about vehicles, events, before the Internet, our cars were our original netbook or the next big (or, more likely, tiny) music streamig and other passive activities, technology and new initiatives around the search engines. // thing. That means there’s no need to rush to drivers should never surf the Web while driving— world. Owners can set up a myAudi account *Requires a data subscription plan. Distracted driving can cause a find a hotspot, because you are the hotspot. and distracted driving is always a bad idea. from their computer and then have their pas- loss of vehicle control. The features and technologies discussed are offered for convenience, and should be used only when it is It’s all part of available Audi connect™, sengers retrieve information remotely, from safe and appropriate. The Wi-Fi hotspot feature is intended for passenger use only. Always pay careful attention to the road, and a media system incorporating Google Earth™ A community online around the corner or across the country (Audi do not drive while distracted. mapping service. The 3G link is provided by The connection that comes with being vehicle must have activated Wi-Fi service). **Features listed may not be available on all models.

18 / drive / Audi magazine Audi magazine / 19 The five-sided design of the -7.05 oz front wheel hub is lighter than traditional rounded hubs.

01 Around the world, physics students learn the equa- tion F = kma, where F stands for force, m stands for mass This optimized rear wheel and a stands for acceleration. (The k is a constant.) This is -3.31 lbs mount is geometric design Isaac Newton’s second law of motion, and it tells us that in action. you need less force to accelerate or decelerate a body when it’s lighter. In automotive engineering, it means not only is a lighter vehicle easier to accelerate or decelerate, it’s also easier to steer and control. And because a lighter vehicle requires less force to do all of these things, it requires less energy. All of which leads to the conclusion that reducing weight will never stop being a worthy goal. Finding ways to reduce weight while improving performance and sustainability is the goal of a company-wide 02 initiative called Audi ultra® light construction technology. The word ultra refers to ultralight materials, but actually means beyond, and the initiative aims to go beyond expecta- -4.09 oz A single folded piece is lighter tions in performance, safety and sustainability. Don’t think than two welded components. about what’s on the highway. Instead, the inspiration for Audi ultra comes from aerospace, motorsports and nature, and it is turning the luxury world on its head: Where old luxury valued substance and heft, and asked for more, new luxury shows the bright new side of less. Gravity Since the early days of the automobile, new equipment added to improve safety or horsepower has usually increased weight, a tendency known as the weight spiral. Audi wants to reverse the spiral. Heinz Hollerweger, head of Total Vehicle Development, says, “An aluminum tailgate is a drag permits a lighter gas strut. Axle components made of aluminum transmit lower forces to the body than do steel sus- 03 How Issac Newton propels the thinking behind the Audi pension links, so the superstructure can be lighter, which in turn allows for more compact brakes, a smaller engine and a 01 Front Wheel Hub. Why does a wheel hub have to be circular? ultra light construction technology initiative. correspondingly streamlined exhaust system. This reverses Intelligent detail optimization saves weight. 02 Rear Wheel Mount. the weight spiral while actually improving driving dynamics.” An aluminum diecasting process optimizes the topology, or surface By Glenn Wethers Pollard structure, of the A4 rear wheel mounts, making them considerably Reversing the spiral is a core mission of the Audi lighter. 03 Secondary air pump mount. The secondary air pump helps Lightweight Design Center, or ALDC, in Neckarsulm, the engine reach operating temperature rapidly after cold starting. Germany, which opened in 1994. The ALDC acts as an idea Its folded one-piece mount replaces a heavier mount welded from foundry for the company. About 180 specialists >> two components.

20 / drive / Audi magazine Audi magazine / 21 “Lightweight construction does not mean rigid fixation on a single material, but working -78 lbs intelligently and flexibly with diverse materials.”

investigate materials and their alloys, machining and shaping technologies, and methods and processes. Its work The new Audi A6 is around 78 pounds has served as the basis for hundreds of seminal innovations lighter than the previous model. in development and production, and helped Audi win the preeminent Euro Car Body Award a record four times so far: with the A8 (2003), the TT (2006), the Q5 (2008) and a second time with the A8 (2010). Timm explained why: “We must gear up for the next genera- lighter than steel; it is a designer material that allows Material distribution of the A6 In 1993, at the International Motor Show in Frank- tion of lightweight construction—namely, fiber-reinforced mechanical designers to freely define many component prop- furt, the world got its first glimpse of a shining polished plastics. The flexibility inherent to combining high-strength erties. CFP is presently offered in optional R8 components. aluminum show car called the ASF® aluminum space frame. materials with a resin matrix makes it possible to design Glass or aramid fibers can also be used to reinforce plastics; 17.0% The next year, the A8 launched as the first large-volume components perfectly suited to withstand loading.” Fifty embedding them in a matrix of polyamide produces a solid light metals 51.8% production car with a self-supporting aluminum body. An employees are helping to shape this future, producing structural part called an organic sheet, which will appear in steel Audi ASF aluminum-frame body is about 40 percent lighter FRP components and subjecting them to crash, endurance the fourth-generation A8, reinforced with aluminum inserts. than a comparable steel body, a fact that helped the A8 lead and other tests, all with the goal of eventual approval for As one material replaces another in the Audi ultra the luxury car market in a new, more enlightened direction. production. process, no material is sacred; all are in competition with In some vehicles, steel still plays a big role in strate- each other. But they also must work together. Lightweight gic areas. This is called aluminum hybrid construction, and The effects of weight reduction play out in chassis construction does not mean rigid fixation on a single mate- in the TT coupe and roadster, this approach uses aluminum and drivetrain components, too, as reduced loads allow rial, but working intelligently and flexibly with diverse mate- liberally for reduced weight, but favors high-strength steel lighter masses, which means that every pound of vehicle rials. The engineer’s challenge is to make the component 18.7% in the rear for dynamic handling. weight saved reduces fuel consumption. serve the function more and more precisely. polymer The next evolutionary stage is the multimaterial Audi ultra extends beyond the expected applications. materials space frame, which combines aluminum, steel and fiber- Lower-gauge wires save weight, with aluminum replacing As the industry struggles to catch up, Audi presses reinforced plastics (FRP). It can already be seen as an copper in some battery cables. Magnesium, which weighs onward, guided by Audi ultra, shedding the established and

enhancement of aluminum hybrid construction in the A6 a third less than aluminum, brings substantial strength and conventional when a better material or process helps shave 4.5% fuel, coolants and the new A7. Its mix of materials offers engineers total rigidity to steering-wheel skeletons, engine frames, intake off grams and propel Audi vehicles closer to the ideal. You and lubricants freedom to meet performance goals or production demands manifolds, gearbox housings and tunnel crossmembers, can count on two things: Each new Audi model will be lighter 3.5% other materials and composites using the least amount of material possible. and will soon appear in internal engine parts in resilient than the one it replaces, and if you were a fly on the wall at 2.7% non-ferrous metals The cutting edge of ultra are body parts that can be new alloys. the ALDC, you would know the reasons why, and they would 1.5% process polymers shaped in ways metal never could, that is, by weaving fibers. be a little breathtaking. // 0.3% electronics/electrics In mid-2010, Audi established a second idea foundry within Carbon fiber-reinforced plastic (CFP), used in Audi the ALDC—the FRP Technical Center. ALDC head Heinrich motorsports for decades, is not only around 60 percent

22 / drive / Audi magazine Audi magazine / 23 24 / drive / Audi magazine Audi magazine / 25 High-voltage ideas are on their way

With Audi e-tron, Audi plans to revolutionize the electric motor. By Kit Smith

The Audi A3 e-tron concept takes a stylish, Plug in to the grid. if traditional, form where others look boxy and rigid. Just as Audi quattro® has become synonymous with all-wheel-drive performance, the name Audi e-tron™ will come to signify exceptional performance in the emerging electric vehicle market. Audi has already made great strides when it comes to implementing this future of mobility, and one only has to look at the numerous electric vehicle concepts developed over the last few years to come to this conclusion: Audi intends to lead the world into this new frontier. Audi then took e-tron technology to a very different Making its first appearance at the 2009 International platform. The innovative Mega City Vehicle (MCV) got its Motor Show (IAA), in Frankfurt, Germany, the Audi e-tron moment in the sun at the 2010 Geneva Motor Show. The A1 supercar wowed the crowds with its four-motor setup, two e-tron features a unique plug-in hybrid setup. The car can be each on the front and rear axles, which, when combined, driven on battery power alone until the battery is depleted, produce 230 kW (313 hp). Providing sensational perfor- at which point the compact, single-rotor engine kicks in to mance, this configuration also ensured that the legendary recharge the battery. This has the advantage of giving the Audi quattro® all-wheel drive system would be a continued Audi A1 e-tron a range far beyond its battery capacity. hallmark of all Audi electric vehicles to come. Audi followed that up with another e-tron iteration In the fall of 2010, Audi presented the study of an at the 2010 North American International Auto Show, in open-top sports car at the Paris Motor Show. The e-tron Detroit. This time, a sharp focus on efficiency was taken, Spyder was a particularly intriguing vehicle, featuring an using two electric motors on the rear axle, for a total output unconventional plug-in hybrid drive, with a 300-hp, twin- of 150 kW (204 hp). Its lightweight aluminum body and low turbo V6 TDI® clean diesel engine driving the rear wheels gross weight helped to give it a respectable range of up to and two electric motors driving the front wheels. When com- 155 miles on a single charge. bining all its power sources in a process called “boosting,” the Audi e-tron Spyder makes for incredible acceleration. In July 2010, Michael Dick, Member of the Audi Board of Management for Technical Development, and That brings us to the latest e-tron platform: the A3. factory driver Lucas Luhr drove the technology platform With the technology expected to develop rapidly over the based on the Audi e-tron to a first-place finish in the first next few years, the Audi A3 e-tron should be the brand’s first “Silvretta E-Auto Rally Montafon.” The victory, against more production plug-in hybrid electric (PHEV) vehicle to hit the than 20 other electric cars from different manufacturers, U.S. shore. The four-seat sedan takes full advantage of the was “proof that we are well on our way to a production-ready brand’s growing electric drivetrain expertise while retaining electric powertrain,” Michael Dick explained. the trademark Audi design language. >>

26 / drive / Audi magazine Audi magazine / 27 RANGE COMPARISON Electric driving Driving using combustion engine

TDI® clean diesel | A3 with full tank • six-speed S tronic® • 42 MPG HWY x 15.8-gallon tank*

TFSI® | A3 with full tank • six-speed manual • 30 MPG HWY x 14.5-gallon tank*

Plug-in hybrid

Battery electric vehicle

31 miles 124 miles 435 miles 663 miles

Regenerative braking turns what is normally wasted heat energy during braking into useful kinetic energy that recharges the battery on the fly.

Packing a 12-kWh battery neatly into its carbon Another Audi first: using a compact seven-speed fiber-reinforced polymer (CFRP) frame, the Audi A3 e-tron Audi S tronic® transmission for a plug-in hybrid. Consisting employs two power units—a 211-hp Audi TFSI 1.4-liter four- of two separate transmission structures and operated by cylinder engine and a 27-hp electric motor, for a combined two clutches, the gears are alternately shifted by the two power output of 238 hp. Working in concert, the gasoline clutches. This provides an almost imperceptible transition of engine and electric motor can propel the Audi A3 e-tron power between the gasoline engine and the electric motor, from 0 to 62 mph in 6.8 seconds, and then on to a top as well as lightning-quick and inherently smooth gear shifts. A symphony that looks to the future speed of 143 mph. The driver can operate the S tronic transmission in either One of the many unique features of this electric automatic or manual mode. When in manual mode, gears Dr. Ralf Kunkel, Head of Audi Acoustics, is normally in the But what noise would make it possible to locate these vehi- vehicle is its ability to run on battery power alone for up to can by manually selected using the paddles on the steering business of making Audi vehicles quieter, but in this case he’s tasked cles? “We can’t just simply use the range of sounds from the past 34 miles, without using a drop of gasoline. The batteries can wheel. And with a specialized launch control system, you’ll with turning up the volume on the e-tron. for the cars of the future. A petrol engine should sound like a petrol be charged on the fly by the standard regenerative braking get explosive off-the-line power with minimal traction loss. The extremely quiet nature of electric vehicles is a major engine. A diesel like a diesel. Each car has its own character. For us it system or from a household power outlet, providing the Fortunately, you may not have to wait too long to plus in many respects, but when it comes to pedestrian safety it is vitally important that an electric car makes an unmistakable noise.” opportunity to drive entirely gasoline-free. at least see an Audi e-tron cruising the streets of America. could pose a significant risk. “Up until now it was easy for pedes- And that’s exactly what Dr. Kunkel and his team are on a There are plans to deploy 17 all-electric Audi A3 e-tron trians to locate a normal combustion engine. This is not the case mission to do. “The sound that vehicles of the future are given in prototypes to the U.S. in the next few months to undergo with electric cars. At speeds of less than 15 mph you can hardly science fiction films is an interesting starting point,” concedes Dr. extensive testing. This should pave the way for the coming hear anything,” explains Dr. Kunkel. “This could have serious safety Kunkel. But whatever sound he and his team eventually come up electric vehicle invasion and ensure that you’ll be behind the implications. Especially for people who rely on sound, such as the with, you can bet it will be undeniably Audi. // wheel of an e-tron sooner, rather than later. partially sighted.”

* 30 city/42 highway/34 combined mpg (2012 A3 2.0 TDI® with Audi S tronic® dual-clutch transmission and FrontTrak® front-wheel drive); 21 city/30 highway/24 combined mpg

(2012 A3 2.0T with six-speed manual transmission and FrontTrak® front-wheel drive). EPA estimates. Your mileage will vary. Josef Hoelzl Audi of America, Inc., Getty Images, AG, Photo: AUDI

28 / drive / Audi magazine Audi magazine / 29 The Audi “pop-up” pavilion at the Frankfurt Auto Show at the Frankfurt Messe (Fair Grounds), 2011. Audi in Frankfurt

A city of dreams. If you dream about cars. By Jay Brida

• Sa sitis modi consent

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This city on the Main in Central Germany doesn’t its trade fairs and its Americanized feel. Still, once every two folded its exhibition into the overall corporate family hall. quite stir the imagination in the way that, say, Amsterdam, years, Frankfurt becomes for auto enthusiasts what Paris is That changed with a daring, temporary showcase among or even nearby Heidelberg, do. And although it may be given for lovers, a destination that exceeds your wildest dreams. the other luxury giants. Shaped like a saddle and ringed short shrift in the halls of legend or tourist guidebooks, it’s That Frankfurt, the one that captures the imagi- on the inside by a working car track, this structure was the not to say that this Hessian city doesn’t have its charms, nation, is the one where Audi made an innovative design talk of the press days. While a few demurrers thought it like its preference for apple wine over beer, and a few quirky statement. Over the span of 52 days, we decided to build was too extravagant for a display with only a two-week bars that dot the periphery of downtown and add a dash our own pavilion at the 2011 Frankfurt Auto Show, from the lifespan, others thought it was an impressive building that of Berlin to a place that largely rolls up its sidewalks after ground up. While the other top German luxury brands have dramatically expressed the company’s identity in a unique the closing bell at the Börse (owner of the Frankfurt Stock their long-standing permanent exhibits located at opposite and compelling way. >> Exchange). This is largely a banking town, a city known for ends of the massive Messe complex, Audi had, until this year,

30 / drive / Audi magazine Audi magazine / 31 a soapbox racer built with carbon fiber, reinforced plastic and gull-wing doors—is something that properly rede- fined expectations. At just over 1,000 pounds, this electric Audi A2 concept /////////////////////////////////////////////////// Audi urban concept /////////////////////////////////////////////////// concept vehicle (with wireless charging, no less) is supposed low to moderate speeds. In addition, the new power plant to be sui generis—according to an official Audi press release, will feature a recuperation system and start/stop system “[it] combines elements of a racing car, a fun car and an But while the spectacle of the architecture may be that will further enhance efficiency.* urban car into one radical new concept.” thrilling, it’s really about the vehicles Audi is producing and Along with the eye-catching sports models were And while we are supposed to remain skeptical the thinking behind them. For the Audi view of the future, the cars that consumers in Europe will be buying soon, Probably the best part of any auto show, and cer- of even our own press releases, it’s hard to argue. These we have to go inside. like the Audi A2 concept, an ultra-compact, lightweight, tainly of Frankfurt’s, are the concept cars that are years are precisely the kind of dream s that the Frankfurt show electric city car that is slated to go 100 miles on a quick, from production. Some aren’t meant to be taken literally. delivers—a limitless future of design, brilliant thinking and Inside is where the new S6, S7 and S8 were debuted. four-hour charge. To maximize its range, Audi engineers Some are just a designer’s flight of fancy, wrapped around progressive design that will find its way to roads around The new sports models, shown at the show in a red as bril- have incorporated an aluminum frame with some added a serious idea. Audi concept cars, while often audacious, the world. // liant as their rhombus badge, will be introduced globally ultra-light carbon fiber elements, a technological advance tend to join the model lineup in some form. At this show, in 2012, with confidence that they will find an excited expected to make it to the production model. The real fun enthusiasts waited with eager anticipation the unveiling

audience of performance enthusiasts. Finely tuned and of seeing these beautiful, stylized vehicles is to fantasize of the Audi Urban Concept. A two-seat Spyder convert- For more Audi in Frankfurt go to equipped with Audi quattro®, these production sports cars what you could do with one. ible sounds conventional enough, but the look—imagine Youtube and search for:

will include, at minimum, 4.0-liter V8 TFSI® engines that Audi presents new cars in Frankfurt. feature advanced “cylinder on demand,” which enhances The future of lightweight technology. efficiency* by deactivating four of the eight cylinders at Audi’s path to networked mobility.

* Manufacturer and EPA estimates not available at time of printing. Your mileage may vary. Photos: Loved

32 / drive / Audi magazine Audi magazine / 33 The Audi allroad to the off-road returns

What can you do from an inch and a half higher above the ground? You can see your way home.

By Theo Wallace

We all appreciate adventures. But when it’s time to stylistic features, but adds broader wheel arches to accom- go home, we value a vehicle that cuts through the complica- modate a wider track and vigorous wheel motion, a roof- tions and delivers us to our destination. In other words, a mounted load and rail system, and exclusive allroad metallic vehicle with the firm footing, agile handling and generous trim elements. Headlight washers convey an all-business ground clearance of the 2013 Audi allroad®. The latest in a attitude. The rear side windows slope gracefully to the tail, in procession of Audi Avant models, including, most recently, classic Audi Avant fashion. All these are cues to SUVs nearby the celebrated A4 and A6 Avant models, the Audi allroad is that, for rough-road mobility, they have serious competition headed for the U.S. The allroad offers both a rear liftgate in a luxury vehicle of considerably lower weight. and passenger loading at curb height, and it will be the only Audi Avant offered. The allroad. Now starring in a spellbinding hypothetical. The Audi allroad gives you an inch and a half more Let’s say you have two hours to grab the dry ground clearance than, say, the standard Audi A4, and that cleaning, swing by the chalet and get rowdy kids and wet puts your eyes an inch and a half higher too. And in many skis home in time to cross-examine the babysitter, then actual, day-to-day driving challenges, that’s plenty. The stop for candlelight couscous and wheatgrass juice and make European model shown. allroad has a striking look of its own, bearing familiar Audi an eight o’clock curtain. And it just rained. >>

34 / drive / Audi magazine Audi magazine / 35 Excellence without excess An underbelly with heightened capabilities The Audi allroad features a 211-horsepower, 2.0- The allroad drives over rough or snow-piled territory liter, turbocharged four-cylinder engine with TFSI® direct with the facility of a local. Underneath, the body rides one And then the rain started to freeze. We’ve all been there. At injection. Its 258 lb-ft of peak torque, available from 1,500 and a half inches higher, helping the allroad clear obstruc- times like these, life can seem like a reality show, perhaps to 4,200 rpm, translates into a punch that propels the allroad tions. There is even an underbody guard to help ward off airing far across the universe on the Schadenfreude Channel, onward with unshakeable certainty, taking it from 0 to 60 wayward sticks and stones. Steering is reassuringly precise, and somewhere out there, on distant sofas, they are watch- mph in just 6.6 seconds. The engine combines the Audi valve- with direct application of steering effort to the wheels. ing and waiting for you to crack. Most people would crack. lift system, variable valve timing and TFSI® direct injection In front, a five-link suspension features a rigidly In the wrong car, even you might crack. Just sayin’. for increased power and efficiency.* The Audi 2.0 TFSI has mounted subframe. At the rear, a trapezoidal-link sus- Fortunately, the allroad is dedicated to helping you been the engine of choice for more than 1.3 million Audi pension employs longitudinal shafts with high anti-pitch/ over the little humps on the road of life, like these, without drivers worldwide, and is one of the most awarded engines anti-dive compensation. A wider track, large wheels, and flinching—and without the camera-ready meltdown or the of the last decade. allroad-specific spring and damper settings, with increased snowdrift face-plant that the catty end of the universe was The eight-speed Tiptronic® automatic transmission is body control and high compression travel, help make for hoping for tonight. They will have to wait for the next con- precisely matched to the engine’s specifications. With eight a smooth ride, yet facilitate exceptional agility and deft testant, because you wield the surefooted traction of Audi gears, shifts are that much less perceptible. You spend more handling. An optimized body structure, using lightweight quattro® permanent all-wheel-drive. of your time in the sweet spot of each gear. And you have aluminum in the chassis, helps make the allroad a more The allroad is the latest showcase for signature Audi not one, but two overdrive gears, for less taxing highway limber and athletic performer. grip technology and its 30-year track record. Audi quattro® sojourns. Whether you prefer vigorous or laid-back driving, As befits a premium luxury vehicle outfited for employs wheel-speed sensors to help detect traction loss, the available Audi drive select lets you configure the engine, occasional wanderlust, the allroad includes burly 18" five- then sends power to the wheels with the most traction. transmission and steering to suit your mood or changing arm-rotor design alloy wheels with 245/45 tires. In other Usually, torque is split 40:60, with more torque directed road conditions, or switch between configurations, with words, the allroad is as impressive from the road’s point of to the rear wheels. But if the traction is better in front, or the tap of a finger. view as it is when ogled from the front porch. And the road European model shown. on one side, quattro® can instantly shift the bias, for more may do some flinching. >> confident handling and performance. 36 / drive / Audi magazine Audi magazine / 37 01 Luxury is even more rewarding in a vehicle prepared to rule the farthest stretch of country road. 02 Flaunt your capabilities with allroad-exclusive metallic trim elements. 03 The allroad features exclusive protective lower cladding, a rear liftgate and a roof-mounted load-and-rail system.

Room at the top.

Audi TravelSpace Transport Accessories deliver the room you need to pack up and ride in world-class comfort to your next adventure. A variety of systems can help accommodate anything from kayaks and snowboards to luggage and camping equipment. Review the selection at audi-collection.com, then see your Audi Dealer to ready yourself for the open road. Because you have a lot of living to do.

Audi Genuine Accessories. Expect Excellence.

02 03

Civilization is where you take it. Inside the allroad you will find the signature Audi creature comforts. Seats are firm, and adjust for long- lasting comfort and an alert, refreshed posture. A single, central Audi MMI® screen lets you intuitively manage many hooks, a mesh storage compartment and a 12-volt power functions by voice recognition or from a central controller, outlet. The standard roof-mounted load and rail system including the audio system, vehicle settings, available drive offers choices for accommodating sporting goods and other modes, and an available navigation system. An optional cargo that won’t fit comfortably in the rear of the cabin. ten-channel Bang & Olufsen® sound system sculpts 505 A wolf spotted in the wild is startling; it is indisput- watts of surround sound from its 14 speakers. In the instru- ably more than just a dog. And the 2013 Audi allroad is ment panel, between the speedometer and tachometer, an more than an agile luxury car with a rear liftgate. It is its available color driver-information system can step through own bold, untamed species, with surprising native talents data about your vehicle, from current fuel mileage to main- and a rugged grace that is right at home in those big, open tenance reminders. spaces. If you find its vigor inspiring, this may be one of Function shapes the best design. The allroad is engi- those rare moments where it is acceptable to howl. neered to perform as the consummate luxury utility vehicle, Once you have your own allroad, you may want to but it doesn’t stint on the utility. That means taking people pull over now and then to give a salute to those theoretical and their things where they want to go. The rear cargo area spectators, staring from far across the universe. They are measures 27.6 cu ft, and expands to 50.5 cu ft when the rear no more heartless than any of us. They are just jealous. //

seatbacks are folded flat. The space includes anchors, bag * Manufacturer and EPA estimates not available at time of printing. AG Photos: AUDI Your mileage may vary. European model shown. ©2011 Audi of America, Inc. “Audi,” the four rings emblem and all vehicle names are registered trademarks of AUDI AG. 38 / drive / Audi magazine

Audi Mag Ad_Transport_December.indd 1 10/31/11 3:00 PM The sweet smell of luxury | When it comes to that new-car smell, no machine can touch what noses can do. 42 mov e

Winning against the odds | Leena Gade breaks barriers

and becomes the first female race engineer to win Le Mans. 48

Terminals | New Audi vehicles set forth from iconic modern showrooms inspired by the track. 58

4 0 / move / Audi magazine Audi magazine / 41 They stalk the Quality Center of the Audi plant in Ingolstadt in white lab coats, carrying glass jars, and stick- ing their noses into everything. They discuss car smells in minute detail, the way œnophiles talk about wine. They are the brave men and women of the Audi Odor Team, known as the “Nose Team.” They help Audi vehicles set an industry- leading standard by eliminating materials that could cause odors, fogging and health and environmental problems. The emotional experience of driving is paramount at Audi, so sensory experiences get considerable attention in the development process. Odors are a fundamental—but usually subconscious—part of the vehicle experience. In cars, as elsewhere in life, odors can be deal-breakers when it comes to comfort. Heiko Lüssmann-Geiger, Head of the Audi Nose Team, describes a comfort pyramid: “At the tip of this hierarchy pyramid is the well-being of the customer; right at the base is the odor. If the customer is irritated by this odor, he will no longer perceive all the other positive, comfort-related properties of the vehicle properly.”

Audi is a pioneer in odor analysis, and applies it at crucial points throughout the design and manufacturing process. The Nose Team operates within the Quality Assur- ance department before the start of production, continues to the sourcing of components, and carries through to the random inspection of finished vehicles in the chemical analysis laboratory. Team members use their acute collective sense of smell to track down new scents and to ensure a consistently pleasant odor level in Audi vehicles. If there’s anything the least bit jarring about the odor of a plastic part, a piece of leather or a floor mat, the offending element is banished from the procurement list. It’s not just the smell. Lüssmann- Geiger says, “We care about the quality of the air inside the The sweet smell of luxury

In the smell test, Audi leads the industry by a nose. (Actually, six noses.) By Théo Wallace

car. We try to remove all the volatile and semi-volatile substances like solvents or plasticizers that could make the air unpleasant or cause windshield fogging. While the customer might only recognize smells, we have special methods to test for all these substances.” Team members analyze around 500 different components from each model’s interior, and not only by nose. Emissions of materials are also subjected to mass spectrometry, which can identify known problem substances that are odorless.

The core Nose Team is made up of two women and four men who meet every day to apply their skills, with three other members always on call. When they aren’t evaluating odors, team members go their separate ways in >>

42 / move / Audi magazine Using large heaters, the Nose Team heats the interior to 80 degrees Celsius (176 degrees Fahrenheit), a temperature it can reach when parked ratings. After five or six tests, the team members must take in direct sunlight in extreme real-life a breather for an hour or two to maintain their objectivity. situations. Then team members enter the cabin and check for odors. But cars are made up of hundreds of components that come together in unique ways. To evaluate the interaction of these materials, the Nose Team also tests complete components like dashboards in a special one-cubic-meter stainless-steel heat chamber that team members can stick their heads into, once the heating is done.

The final stage is the assessment of the complete vehicle. This test anticipates real-life situations: The air in a car left in the blazing sun can reach 80 degrees Celsius (176 degrees Fahrenheit). Extreme conditions like these are replicated using large heaters, then Nose Team members enter the cabin and get to work, sniffing out rogue odors. As a result of this testing, practically every part in a new Audi has a pleasant and essentially neutral odor, intentionally devoid of any fragrance. As Lüssmann-Geiger explains, “There is no fragrance that is universally pleasing to all customers. What is very pleasant to one person is perceived as unpleasant by another. Audi therefore strictly forbids the addition of scents to materials or the new cars.” the materials laboratory of Quality Assurance, where most What you smell in the cabin is likely just your own success. work in chemical analysis. Members are selected for their sensitive noses, their With much of the car industry now automated, skill in quantifying what they smell, and the absence of and sensors and robotics playing roles once performed by factors that could restrict their sensitivity to odors, such as humans, is the age of the electronic nose upon us? Will smoking or respiratory tract problems. To protect their own the next Nose Team work around the clock and run on bat- faculties, as well as those of their teammates, members teries? Lüssmann-Geiger takes the long view: “There is no must forgo pungent foods like garlic and aromatic substances like perfumes, aftershaves, herbal baths and creams, however subtle they may seem, before taking part in a test. If there’s anything the least bit jarring, While no one has developed superpowers, team members do sharpen their sensibilities. Lüssmann-Geiger recalls, the offending element is banished. “Once I applied to be an official expert witness in a legal case involving a factory. They were looking for people with average abilities, and I was disqualified for having sensitivi- foreseeable prospect of a machine even coming close to ties outside the 10% to 90% range. I was too sensitive.” the quality of the human nose. We can therefore say with some confidence that the work of the Nose Team will remain The aim is not actually to create an odorless car, The Nose Team enforces strict odor standards by indispensable for maintaining the pleasant odor in an Audi but rather a car with a neutral odor in which the customer putting smells in quantitative terms, rating every element of for decades to come.” feels at ease. According to Lüssmann-Geiger, “There cannot the vehicle on a six-point scale, from “odorless” to “unbear- So, for now, we can all breathe easy. For the comfort be and never will be an odor-free car. That isn’t even desirable.” The midpoint of this scale, and the cutoff point, falls and well-being of drivers everywhere, the Nose Team marches able. You wouldn’t want to sit in a noiseless vehicle either.” between a strong intrinsic smell and the faintest hint of on, nostrils flared, committed to protecting new generations These days, time spent in a car is a sensory experience. A unpleasantness. of Audi vehicles, and the people who drive them, from the new vehicle should always have a reassuringly characteristic Component tests involve cutting a section from every slightest whiff of anything even slightly amiss. // smell, but never an unpleasant one. The Nose Team helps part of the car, from the cockpit to the rubber door seal to every Audi leave the factory smelling like an Audi should. the leather upholstery of the seats. No component is spared. Since the Nose Team was formed in 1985, it has Then the specimen is placed in a jar with an odorless seal. become an indispensable part of Audi vehicle development According to Lüssmann-Geiger, “We use normal canning and quality assurance. In fact, the team’s odor test speci- jars for this at Audi—the sort that can be obtained from a fications were adopted in 1992 by all of the automotive hardware store—and that’s where we buy them.” manufacturers in the German Association of the Automo- The sealed jar is heated in an oven at 80 degrees tive Industry (VDA). Now car builders can compare their Celsius (176 degrees Fahrenheit) for two hours. Then each results, and suppliers need only undergo one process—the team member lifts the lid slightly, smells quickly, closes the one created at Audi. jar, passes it to the next tester before the heat dissipates, and makes a secret rating. The final result is the average of the six Photos: AUDI AG, Audi of America, Inc., Veer Audi of America, Inc., AG, Photos: AUDI

4 4 / move / Audi magazine Audi magazine / 45 THE AUDI ROADS SERIES

Together on the loneliest highway

Why Audi is the perfect companion on this desolate road trip.

By Steven Michail

It’s the little things that make the trek easier: a multifunction steering wheel that helps you keep your eyes on the road and not on the dials, a great sound system with

Even the loneliest road can spark a passion deep inside about what you drive.

“In July 1986, Life magazine optional iPod® connectivity, BLUETOOTH®, and described Nevada’s Highway 50 from many other subtle elements geared to keep you Ely to Fernley as the “Loneliest Road engaged and help enhance your driving experience. With a drive as challenging as the Loneli- in America.” Life said there were est Highway, you’ll come to understand how no attractions or points of interest all Audi vehicles are built to complement the journey with tangible virtues: power, the pre- along the 287-mile stretch of road cision handling of optional quattro® all-wheel and recommended that drivers have drive, the comfort of the detailed interior, and “survival skills” to travel the route.” sleek design—all culminate in a driver’s bliss, no matter where you find yourself. — The Highway 50 Survival Guide MMI® Navigation plus with Google Earth™ technology will help point out the his- With so many pristine roads in the Interstate 50 stretches a remarkable toric ghost towns and get you to the nearest American landscape—the beautiful Pacific Coast 3,200 miles across the continental United Highway 50 Facts filling station. It’s like having your own personal Highway that outlines the nation to the west, States, from San Francisco to the Chesapeake tour guide to help you get through your trip. the Great River Road that slices the country in Bay. Traveling through a dozen states, it carries 1. The abandoned ghost town known as three towns—Austin, Eureka, and Ely—each There is so much more to being on a road trip half, or the iconic and historic Route 66 that’s adventurers through some of the most scenic Ruth, near Ely, Nevada, was an inspirational rooted in the copper and silver mining of late than to just being on the road, so choose wisely been taken over by some of the most traveled landscapes the nation has to offer. But near setting for novelist Stephen King. He used 1800s Nevada. when you decide on your next excursion. Be sure US thoroughfares—we wanted to take a few its western end, as it crosses Nevada, drivers the local ghost stories and referenced the Despite the charms that can be found you’re tackling your trip with a vehicle that’s up minutes to remind you of another kind of road: encounter about 400 miles of unbelievably Loneliest Highway in his novel Desperation. on the road less traveled, there will always be for the challenge. the tedious and boring kind. No doubt you’ve desolate highway. Dubbed “The Loneliest 2. The Dayton Valley was a passageway for some setbacks. Simply put, the drive can be Even the loneliest road can spark a encountered this type of road on a family vaca- Road in America” by Life magazine in 1986, the Pony Express, Wells Fargo and Over- boring. The desert can delight with exceptional passion deep inside about what you drive. Build- tion or that forgettable business trip. Because this section of I-50 presents just about every land stagecoaches and is actually home to sunrises and sunsets, but it can also drag on ing a car that speaks to the driver on so many you’re not distracted by scenic mountain crests, driving challenge there is. Once the trail for Nevada’s first Chinatown. and be exceptionally dull. Tumbleweeds dance levels is the Audi way of saying that getting beautiful lakes, or majestic forests, it’s the the Pony Express, there are few remaining 3. Old Town Dayton is the site of Nevada’s across the highway, ground squirrels observe as there isn’t only half the fun, but much more. perfect road for focusing your attention on what signs of civilization today. You’ll pass through first gold discovery. It’s also one of the first you pass, and ghost town pit stops will often With superior styling and virtually unlimited you drive, and on the details of the machine that large desert valleys and 17 mountain passes, Anglo settlements in the state. leave you in want. Fortunately for you, the trip options, you’ll have the peace of mind of takes you from point A to point B. Of course, in navigate 8% grades and reach altitudes of more 4. Fernley has been home to a 750,000- is being made in an Audi, and with it come a knowing that no matter where your travels take an Audi, this is a good thing. than 7,000 feet. And you’ll come across only sq-ft fulfillment center for Amazon.com host of creature comforts for you. you, you’ll still enjoy the ride. //

Photos: AUDI AG, Corbis, Getty Images, Thinkstock, Veer Thinkstock, Getty Images, Corbis, AG, Photos: AUDI since 1999.

4 6 / move / Audi magazine Audi magazine / 47 24hr WINNING AGAINST THE ODDS

How Leena Gade helped Audi triumph in the most spectacular 24 Hours of Le Mans yet. By Melissa J Knight

It’s not just that the car she engineered won organizes the mechanics, debriefs the auxiliary engineers, 10hr Le Mans. And it’s not just that they named an Audi R18 TDI® and communicates with the drivers of her car, interpreting sports-prototype racecar after her. What’s remarkable is their comments and the car’s data to make decisions that that Leena Gade is in this position at all—the first woman increase the car’s speed and, ultimately, win. While much race engineer to win the 24 Hours of Le Mans. of the role is technical, it also requires an understanding So she takes it in stride that she led Audi Sport Team of driver psychology, leadership, effective management, Joest to victory, marking the tenth champagne ending for patience, and extraordinary confidence. There is a complex Audi in 12 starts, and that the team’s latest R18 was named choreography between the three Audi cars: All are ready to Leena in Seventh Heaven to honor her. win, yet each is prepared to support and back up the one in “I’ve never had anything named after me, let alone the lead. And no amount of training for crashes can totally a car,” the 35-year-old Brit says cheerfully. Although Audi prepare one for the real thing. Sport Team Joest doesn’t officially name their cars, Audi racecar driver Allan McNish phoned after the victorious At the time of the second Audi collision, André “Car 2” had been retired to say that the drivers wanted Lotterer was driving Leena’s car. “It’s the worst for any to call the new R18 TDI® Leena “because she was the last driver to see a car crash,” Leena explains. “First, of course, woman to annoy the French.” there’s the human element, and although “Rocky” [Mike Rockenfeller] walked out of the car, we didn’t know for a “The French” refers to arch rival Peugeot, the long time if he was OK. We didn’t know why the accident team Audi beat this year, by seconds, in possibly the most happened, as it took a while for us to get the data back. If dramatic race in the 79-year history of Le Mans. Just shy there was a problem with the R18 TDI®, then something 1hr of one hour into the race, McNish, having just taken the could have been wrong with the car André was driving. We lead, was struck by another car, flipped, and slammed into kept running, but it was a highly charged situation.” a guardrail at 125 mph, totaling “Car 3.” Amid gasps and The data revealed there was in fact nothing wrong prayers, Allan walked away unharmed, thanks to the design with the Audi cars, and the causes of the accidents were and incredible strength of the R18 TDI®. attributed to contact with slower vehicles, which had inad- Viewers, still stunned by his seemingly miraculous vertently moved over into the path of each Audi. “It was survival, were shocked again seven hours later, when Audi very unfortunate that we had such horrific crashes, but the driver Mike Rockenfeller had an accident at an even greater fact that both drivers walked away is a testament to the speed. This left “Car 2,” the one with Leena in charge, as the way Audi designs its cars with safety first—for both racecars only Audi remaining to fight off the French. The pressure and road cars,” Leena says. “It also confirmed that there was intense, but she took it in her typical way, as another is strength in lightness.” problem to solve, another hurdle to leap. Notably different from its “open top” predecessors, As race engineer, Leena is the only woman on the the R10 TDI® and R15 TDI®, the R18 TDI® marks a new Audi Le Mans engineering team, and oversees a car crew of breed of Audi racecars: It’s a closed coupe constructed as a approximately 25 mechanics, engineers and drivers dedi- single-piece monocoque; and it employs Audi ultra® light cated to her car. She also handles car set-up, race strategy, construction technology, which will >>

4 8 / move / Audi magazine Audi magazine / 49 205 mph 30 hours The time in our climate-controlled The time for each of the several wind tunnel helps ensure perfect endurance tests each member aerodynamics for this speed. of the race team participates in to train for the 24 Hours of Le Mans.

180 min 200 The total amount of sleep drivers The total number of people Head of Audi Motorsport manage to get during the race, in the Audi team at Le Mans, Dr. Wolfgang Ullrich by driving in shifts. including engineers, mechanics, responding to Allan McNish doctors, weather forecasters, walking away from the first caterers and, of course, drivers. crash of the day.

355 #1 N The number of laps completed Audi Sport No. 1 race engineer by the winning R18 TDI of Leena Gade became the first Marcel Fassler, Andre Lotterer female race engineer to win and Benoit Treluyer. Le Mans.

No race is quite like the 24 Hours of Le Mans. To see more, go to Bring ’em in YouTube and search “Audi 24 Hours of Le Mans 2011 Thriller” Race engineer Leena Gade calls in her team’s R18. Crash 1

Crash 2 Victory

ultimately make its way into road cars. In the coming years, department of Noise, Vibration and Harshness. “It was a at that point,” Leena reveals. (It’s the tool used to analyze the 2007 season of ALMS, which culminated with an Audi expect to hear ultra used as frequently as quattro® with good stepping-stone into seeing why cars are designed what’s happening in the car, from turning the steering win at Laguna Seca, in Monterey, California. reference to the Audi brand. and built a certain way. I worked on the entire car, from wheel to calculating aerodynamic numbers and then cor- From there, she moved up through the ranks to “Le Mans is Audi’s opportunity to showcase their the chassis to engine, learning the high-speed dynamics relating that information with what a driver feels.) “But I become not only a prominent player in Audi Sport Team advantages in engineering,” Leena says proudly. For a race of how a car works: the sport setting and comfort setting sat with a race engineer who allocated the analysis to me Joest, but now a winner too—with the supercar named engineer, there’s no better team to work with than Audi, and the trade-off that comes with either, because there is and asked, ‘What would you say to a 17-year-old who was after her to prove it. You might say she took the road less but her path required perseverance and sacrifice. always a trade-off,” she says. behind his friends in a race?’” She spent the whole season traveled by, but it was, really, an entirely different track. developing data experience on weekends and holidays, But because she chose it, Leena won another trophy for Leena decided she wanted to be an engineer when Passion called her to change careers, but Leena was while holding a day job. Audi—and along the way, established a landmark in the she was just 13—while watching Formula One racing on told that being an auto mechanic was “not a field for women” Wanting to do data full-time, Leena left MIRA (an history of motorsports. // TV with her sister Teena, who is also a race engineer. “We and that perhaps data analysis would be a better role. She set engineering consultancy) in 2006. She had heard through were interested in the race commentary and the technical out to prove the offender wrong and broke in by volunteering the grapevine that race engineer Howden “H” Haynes was aspects, not just the racing,” Leena reveals. “But I didn’t as a mechanic for a single-seater series Formula Vee. “The looking for an assistant. “When I found out it was working realize the full scope of what the job entailed until I got cars had a VW engine from the original Beetle,” Leena says. in America with the Audi Sport team and the R10 TDI®, I onto a racetrack: I didn’t know it meant pulling all the ropes.” “And although the series was club level and very amateur, knew it was a big jump—the type of car, the sophistication After years of burying her head in motorsport it was a good way to learn without pressure.” of analyzing the data, the expectation to win, the whole books and magazines, Leena received a university degree Subsequently, Leena was presented with a chance package,” Leena says. “But it was an opportunity to get into in Aerospace Engineering with Materials Science. From to learn about data acquisition in another “junior” single- professional motorsports.” She took the leap and became there, she was hired by a luxury carmaker to work in the seater formula. “I didn’t know much about data analysis the sorcerer’s apprentice, working in 11 of the 12 races of Photos: Audi of America. Inc., AP Photos, Corbis, George Achorn, Reuters, Ziggy Achorn, Reuters, George Corbis, Photos: Audi of America. Inc., AP Photos,

50 / move / Audi magazine Audi magazine / 51 Inside Audi MMI 2 MMI Communication

Navigation plus Pairing up your mobile phone Making a phone call By Kit Smith Effortlessly integrate your com- The MMI system makes staying Simple. Elegant. Intuitive. If you had to patible mobile phone into the in touch a simple task. To make describe the advanced Audi MMI® Navigation MMI system for easy, hands-free a call using the advanced voice plus system in three words, these would be the operation. First you’ll want to recognition system, press the ones. From finding the hottest new restaurant to search for the Audi MMI system Talk button on the steering also use the MMI touchpad to playing your favorite album, to customizing your from your BLUETOOTH® wireless wheel. You’ll be prompted by a find someone in your direc- vehicle settings, the sleek MMI system helps turn technology-enabled phone. After “Yes” using the MMI control list of possible commands on tory by tracing a letter of their what could be a highly complex undertaking into you select Audi MMI, a prompt knob and then select the pairing the MMI screen. You can either name on the touchpad. To end a natural and effortless task. on the MMI screen will ask you option on your phone to com- call someone from your directory a call, simply say “End call” or Now in its third generation, the latest MMI if a six-digit PIN number being plete the syncing process. Now by speaking their name or just just press the left thumbwheel system comes jam-packed with innovative new fea- displayed matches the one dis- you’re ready for convenient, say the number of the person on the multifunction steering tures that will have you hooked from the moment played on your phone. Select hands-free operation. you are trying to reach. You can wheel.* you touch the controls, including a higher resolution MMI display with 3D navigation graphics, and a touchpad designed to help make exploring a map MMI Navigation plus more intuitive. The updated system also includes a 3 built-in 60-gigabyte hard drive, with 20 gigabytes Setting a destination reserved specifically for the jukebox, in addition to Finding a point of interest external SD card inputs, an innovative Audi music The MMI Navigation plus system To add a specific point ofinter - interface and a DVD player, for an almost limitless makes easy work of finding the control knob. Click on “City/ est, press the Talk button on the array of entertainment possibilities. a new destination. To find a ZIP code” and begin tracing the steering wheel and say, “Enter Even though the system is highly intuitive destination using the intuitive letters of your destination on the point of interest.” From here, you and surprisingly easy to figure out, we decided it voice recognition system, press touchpad. You can also set des- can narrow down your search would be helpful to provide some quick pointers the Talk button on the steering tinations from addresses you with options like “Specific cat- to maximize your MMI enjoyment. wheel. This will bring up a list have previously entered into egories,” “In immediate vicin- of available voice commands on your directory. You can either ity,” “In vicinity of destination” list to be updated regularly. Once the MMI screen. To find a des- enter these manually or import and “In new city.” You will then you’ve made your choice, simply tination using an address, say them from external sources. To have several points of interest to say, “Start route guidance,” and “Enter destination,” and you’ll find an address from the direc- MMI Entertainment choose from, including parking you’ll be directed to your chosen 1 be asked to state an address. You tory using the voice-recognition and fuel, restaurants, accom- destination.* also have the option of using the system, press the Talk button on modations, sport and leisure, Using the Audi MMI touchpad to set a destina- the steering wheel and simply and so on. Select one of these music interface Playing a DVD tion. Press the Navigation button state the address or name. Then to show a list of locations. If you (NAV) on the MMI control panel, say, “Start route guidance” to The Audi music interface allows Sit back and enjoy your favorite have the available Audi connect and then select “Address” using begin routing.* you to connect a compatible por- movie by following these simple feature, you can count on this table music device, such as an steps. Once the DVD is inserted, iPod®, to the MMI system. You press the Media function button, can then access it directly through then select “Source” using the MMI Vehicle Settings the MMI controls. All you have to control button on the upper- 4 do is plug in your portable music right. Select the DVD displayed Setting the exterior lighting Setting central locking options device to the adapter inside the on the screen to start playing. center armrest. Once connected, While the DVD is playing, you The MMI system allows you to from options such as “Auto You can set your desired lock prefer- press the Media function button, can hit the Back button at any adjust your exterior lighting in headlights,” “Daytime running ences by selecting “Central locking” then select “Source” using the time to bring up the DVD menu. a variety of ways. To get started, lights” and “Coming home, in the “Vehicle settings” menu. From control button located to the (DVD functions are intended for press the Car function button Leaving home.” The Coming here you have the ability to activate or upper-right of the MMI control use only while the vehicle is and select “Car Systems” using Home, Leaving Home feature deactivate all of your vehicle’s locking knob. You will see your device stationary. For safety reasons, the control button located on offers an extra level of security functions. Selections such as “Unlock- on the MMI screen. Select the the video image is displayed only the lower left. Select “Vehicle when exiting or returning to your ing single door,” “Auto locking,” and device, and you now have access when the vehicle is stationary. settings” and scroll down to vehicle. With the Auto Headlight select “Auto headlights,” and “Trunk lid/tailgate” are just some of the to your music. Select “Settings” When the vehicle is in motion, “Exterior lighting” to bring feature you can adjust when the you’ll be prompted to choose options available. The “Unlocking single using the control button on the you will only hear the audio.) up the lighting options. From headlights turn on by choosing from three settings: “Early,” door” option allows you to unlock only lower-right of the MMI control this point you can choose a sensitivity level. To do this, “Medium” and “Late.” the driver door or all doors while using knob to display the standard the Audi advanced key. // repeat and mix options. Photos: AUDI AG Photos: AUDI * Distracted driving can cause a loss of vehicle control. The features and technologies discussed above are offered for convenience, and should be used only when it is safe and appropriate. The Wi-Fi hotspot feature is intended for passenger use only. Always pay careful attention to the road, 52 / move / Audi magazine and do not drive while distracted. Audi magazine / 53 Audi Sportscar Experience Instructors Andrew Shoen Nestled in California’s golden hills is Sonoma, home Jeff Sakowicz Tom Dyer to Infineon Raceway, the official track of the Audi Greg Liefooghe Sportscar Experience and more specifically for today, the S-Model Program. 3A The classroom thought back to the classroom and Jeff’s instruction to see

2 The first portion of the S-Model Program is a class- the marks and look ahead. 3 room session. This is where pro driver Jeff Sakowicz took This was a good lesson, and now I’m ready. We jump 4 us through what we would experience that day. A two-mile into the 2012 Audi S4 to tackle a clinic called “Techniques 4A racetrack and eleven turns, I keep thinking to myself. He of a Curve.” The point here is to get through a curve, braking

11 5 explained the cones on the side of the track, indicating the at the right time and on the right part of the track to make marks you need to hit in order to keep your speed and get to the 180-degree turn. I remembered Jeff explaining that we 6 the next turn, always emphasizing looking high and ahead. wanted to do the opposite of street driving here. Instead 12 1 7 Jeff pointed out that on turn six the staircase on the grand- of slowing softly to a hard stop, we wanted to go around stand was something to keep your eyes on so you could open the curve fast. Since this goes against everything I’ve ever

9 8 up on the straightaway to get to turn seven. Of course I’m learned, naturally I’m extremely inclined to want to par- 10 7A 9A 8A taking notes, and hearing him, but I’m certainly not listening. ticipate. We tear out in the S4, race down the parking lot, following a lead car, and brake hard on the outside of the Training turn. This car slowed effortlessly, the brakes, (13.6" front We met in the lobby at 7:30 in the morning and The first exercise was simple. The slalom. Back and and 13" rear) helped me get into what felt like a 190-degree loaded into minivans that would drive us from a sleepy lodge forth between cones sitting ahead of you. Five quick S-turns, turn. Get the car to face forward and wheels straightened in neighboring Novato, to a place where the smell of gasoline just to warm up the tires a bit. I jumped into the TTS, ready so you can get back on the throttle quickly, lessening your ignites something inside that you never knew was there. It to strut my driving skills. I’m seated properly, left leg on the time on the turn. was like every little kid’s dream of becoming a racecar driver floor but not locked. Hands at 9 and 3—holding on, but not was being realized by me, for all of them, everywhere. too tight, elbows bent, ready to push all 265 hp of this little Track time (Helmets on) We met onsite at 8:00 for breakfast and coffee. rocket ship through five quick, stationary S-turns. “They used I was a bit more attentive during the second class- Generally I’m a fan of both, but today all I want to do is tear to use kittens before drivers like you,” instructor Tom Dyer room period. Everything about the track was in my head. around that course like Le Mans winner André Lotterer and jokes, or mocks, rather, with a less than impressed smirk on Hugging the line on the left of the track to get started, imagine that the checkered flag was waiting for me. There his face. Clearly they never actually used kittens, but how approaching each mark with precision. “Like tracks in the would be champagne and hugs from my teammates, there badly could I have done? I was in the zone. I also knocked snow” instructor Andrew Shoen remarked. I climbed into the would be celebrations beyond my wildest dreams. But all over cones on four of the five turns on my first run. It turns 354-hp Audi S5. A big V8, Audi quattro® all-wheel drive, and of my aspirations and hopes would soon be crushed. Right out I am not realizing the dreams of any kids on any planets all the style you could ever need out of a sports coupe. We after I started driving. in the entire universe. I approach the next three runs with a went out onto the course at about 60 mph, just to get used to little bit more…humility. I don’t try and go nearly as fast; I the car, the track and to learn >>

5 4 / move / Audi magazine Audi magazine / 55 The Audi Sportscar Experience facility trackside at Infineon 29355 Arnold Dr. Sonoma, California 95476 Infineon Raceway

Raceway. + -

the ever-present, yet less traveled, “perfect line.” After a run, we really began to kick it into high gear. Now, keep in mind, this is a two-mile track with 11 turns. We’re hard on the gas and hard on the brakes and the words Jeff spoke before we got on the track rang in my ears like school was out, “We want you to push these cars—.” There was more but I can’t remember it right now. After about four laps, the first car would pull right, the Audi S models, but this time I owed it to myself to get it allowing the second car to speed ahead and follow Andrew. perfect. A car of this caliber deserves a driver as worthy. So I This was great—you’re right behind the driver, you can mimic pressed forward, steady on the throttle, and wound my way his every move, his every turn. Follow the perfect line on that through each turn, hitting my marks as if they were coming course that is going to once again bring you to the checkered to meet me. I was finally able to bring all that I’d learned in flag and all the glory, the perfect, invisible line. the classroom and the drills onto the racetrack, and just in time for the R8. The program gave me the opportunity to be Transformation part of a racing legacy that Audi has crafted for years. From Driving is fun—but driving on a racetrack, that’s the professional instruction to the arsenal of racecars I was pretty amazing. Driving on a racetrack in a 4.2-liter V8 able to experience, the S-Model Program is one in a million. powerhouse, producing 430 hp with Audi quattro® all- There are, of course, some parts I left out. I couldn’t wheel drive to help propel the car from 0 to 60 in a mere have caught the instructor’s car if my life depended on it, 4.4 seconds, is life-changing. Remember your first kiss, or and the entire time he implored me to wipe the smile off college graduation? Remember how you felt when you fell my face and pay more attention to hitting my marks. I also in love, or held your very first child? This was better. neglected to mention that, throughout the day, safety was The R8 is a racecar. It is a vehicle built for the track. stressed on a regular basis, as was the fact that we were Though a car’s balance goes out the window right when it only allowed to drive this way because it was a “controlled” starts moving, according to Jeff and physics, there is some- environment. Of course, none of the day’s driving would be thing different about how this car feels on the track. I follow appropriate on public roads. I would never endorse that our lead car out onto the track, I’m strapped in, I’m in sport sort of behavior. Still, as soon as I got back to Long Beach mode, and I’m ready to drive. The trepidation of driving a and got in my car, I did adjust my driver’s seat with a certain $124,000 car on a racetrack is veiled by my excitement. I’d twinge of anticipation. been around the track in all of the cars by this point, so I knew the track well. I was confident and calm before hitting the first turn. I missed it. During the first few runs, Andrew would point out what was coming next, what to look for, the marks I was missing, but by this time he wasn’t messing around, and neither was I. It’s not about the destination. It’s about the joy of the ride. I followed feverishly, trying to stay on his tail, just For just $49 a year, you can extend your passion for Audi into a lifetime of friendships and like tracks in the snow, but no matter how hard I pushed, memorable moments. Audi Club North America members enjoy mystery rallies, tech sessions, I couldn’t keep the line he so effortlessly could. This car winter driving schools, special discounts, picnics, autocrosses, club magazines and more. felt like nothing else I’d ever driven. It’s wide, and it looks and sounds like a monster. When we opened it up on the The Audi Sportscar Experience (ASCE) takes place Photo: Ken Dinwell Photo: Ken Join ACNA and extend your passion to the fullest. Visit www.audiclubna.org straightaway, all I wanted to do was keep going, but I pushed at Infineon Raceway in Sonoma, California, just 44 miles the big brakes and hit every mark as if it were the last time north of San Francisco. The ASCE S-model Plus 1-day I was going around the track. Going around turn seven, I program costs $1,395.00. For more information, e-mail had to get speed quickly to make it through the dreaded [email protected] // S-turns. I’d gone through these a dozen times in each of

56 / move / Audi magazine Audi magazine / 57

Owning the curve

Our new showroom concept is an architectural statement in lines, light and curves.

By Ann Giacometti

It should come as no surprise to those a vehicle. It’s a transformation that is happen- A reaction to expansion. The Audi line What’s most striking in this design is the 2012 lineup. “The dynamism of this archi- seem to be peeking out at us from within. It’s who know us that we are passionate about style ing now. Newly designed and upgraded dealer- has been expanding. By 2015, it will grow from the stunningly modern and articulated building tecture features what we celebrate most—the an inviting scene, made even more compelling meeting substance. After all, Audi has built its ships, dubbed “terminals,” have been popping roughly 25 to 40 new models, and the Audi deal- façade. ASW created a patterned aluminum clad- vehicles themselves,” says Anthony Holbrook, within the multistory and high-rise applications, brand by pursuing new standards for technology up across the country and overseas. The iconic ership network has been undergoing continual ding that envelops the building and establishes a Manager of Dealer Franchising. as these chambered, sweeping showrooms are and safety along with expressiveness in automo- new architecture stands out in a crowd, and is renewal to make room for the onrush of new dynamic, textured interplay of translucence and stacked upward for several stories. It’s a gor- tive design. Now, we want people to understand just what you expect from Audi: progressive, models. So we knew that a consistently branded opacity across the building surfaces. The clad- How we own the curve is by staying geous display. Who wouldn’t want to step inside that story of passionate design every time they sporty, luxurious and dynamic. These terminals architecture was needed that could be applied ding itself is punched through with hexagonal ahead of it. Our deep roots in motor sports and take a closer look at those beautiful Audi pass one of our dealerships. For several years, are Modernist beacons of light—stations, if you as easily in dense urban commercial centers as honeycombs and folded to form ridges, creating were a source of inspiration for the architects. vehicles? Audi has been engaged in an extensive roll-out of will, where you may arrive to ogle the latest in suburban areas. In 2008, Audi AG hosted a a multidimensional give-and-take of light and The dynamic shape of the racetrack curve is new architectural protocols to be applied to their Audi models, or depart, perhaps on a stylish design contest, inviting international design shadow within its folds. Laid across the building used as a prevailing design and organizational Terminals are under construction now. global dealership network, so they are instantly new adventure of your own in the model you architects to produce solutions that express structure, the textured pattern contrasts nicely element that is visible from the outside. The It’s expected that 30 will be completed within recognizable and, more important, inviting. We covet most. Hold on tight, because from the Audi’s unique branding and answer critical with expansive, smooth surfaces of frameless building’s façade is punctuated with frameless the United States by the end of 2012. Many ter- want people who love our brand and those who inside out, this is an architecture of elegance facility requirements. Allmann Sattler Wappner glass windows and brushed-aluminum wedges angled windows that slice through and into inte- minals exist overseas in major cities, including are not yet fully familiar with it the space to get that leans into the Audi curve. (ASW) of Munich won the design contest with a lodged around entranceways. One’s gaze is rior asymmetrical curves whose arcs form the Sydney and Dubai. Ultimately, the expanding involved with it, even before they might step into sophisticated, modular, stackable solution that drawn into the spatial moment of greatest con- presentation floor area inside the space. From Audi dealership network will embrace this new fits as perfectly in several floors of a Chicago trast: the light-filled windowscapes displaying outside the building we see the racetrack curves architecture worldwide. // sky-rise as it does in a stand-alone, split-level of the interior spaces, and the display vehicles

facility off a California highway. Photos: Audi of America, Inc.

58 / move / Audi magazine Audi magazine / 59 South Africa | Immerse yourself in the rich culture and fauna of the new and timeless South Africa. 70

ins pire Ron Carter | A visit with an American jazz legend—who just happens to drive an Audi. 62

Mezcal | From arid deserts, old masters distill the rich essence of the agave. 80 The right note at the right time

Jazz legend Ron Carter has based his life and

his craft on defining moments. By Jay Brida

The nerves hit as soon the doorman presses the elevator button, sending us up to the apartment. If you’ve met a famous person and it isn’t an everyday event for you, there’s a protocol of sorts, with hand- shakes, compliments, maybe a goofy photo. They expect it, they are used to it. But after years of reading about the fearsome reputations and inaccessible aura of jazz musicians—built through the elevated talent, the intellect, the legendary attitude, the different language that’s wrapped into the mythic fabric of the signature American art form— how does an amateur approach a jazz musician that other world-class jazz musicians treat with whispered reverence? The elevator opens directly onto a half-floor, deposit- ing us into a light, airy Upper West Side apartment. And in a flash, there’s a Cheshire smile and a set of soulful eyes that tell you that they know far, far more—the strange secrets of a rigorous, arcane art—than the person will ever divulge. There’s a hand that extends, a hand with which the man makes a living, and a basic, but welcoming, introduction. “Hello. Ron Carter.”

For the amateur, now completely panicked about all the things he doesn’t know, things like eighth notes, the origins of Be Bop, the recording Miles Davis thought was his best, Carter’s whispered, reedy intro seems oddly normal. The mysticism vanishes, the reality sets in. Ron Carter, probably the most recorded jazz bassist in history (at last estimate, more than 2,500 recordings), a human institution who intimidates everyone else in the jazz world a little. He’s standing there like a normal guy, welcoming a quartet of strangers—a jazz writer, a photographer, an assistant and a certain neophyte who feels like a poseur—into his spacious apartment. We relax as the dapper gentleman showed us around his well-earned living space, decorated in an eclectic style and reflecting his taste in modern art. Carter has waved off the aloof mystique with a calm voice and a firm handshake. >>

0 1 2 3 4 5 6 7 8 9 10 62 / inspire / Audi magazine Audi magazine / 63 The craft of an antique Teaching supplies take on a A rare moment to kick back Vienese stand-up bass. different meaning. and relax for the most recorded bassist in history.

12TDI_AUDI2mz 010

He struck the right note, at the right time. Yet again. he’s playing. Even if he’s played it a million times before, “The right note at the right time” is his mantra—and one he he makes it his own in a slightly different way every time.” repeats often. His 2009 biography is even called Finding the He relayed a time when Allen, fresh from Milwaukee, Right Note. It sums up his style—impeccable, rational-but- came to New York and fell into the scene. While he had not-robotic and intuitive in the way only a jazz lifer can be. always wanted to be a musician, and had arrived with the He preaches the mantra to his students, a Zen epiphany that requisite passion, Allen found out exactly how much he had captures his entire being. to learn about the form. “We were playing with a couple of other guys and Carl Allen has been playing with Carter for more they were going off on their solos, and there was Ron. He than 25 years. Allen is the Artistic Director for the Jazz played simple. It made me focus on what I was doing to Carter, who is 74 but looks easily a decade younger, Program at Julliard in New York, where he and Carter play keep it together. I was conscious of what he was trying to got started in string instruments back in elementary school in the Julliard Jazz quintet. A drummer, a friend and fellow do while those guys were out doing their thing. At the end, in a Detroit suburb. A teacher took out an armful of instru- world-class jazz giant, Allen is still learning how Carter I asked him, ‘Ron why did you play like that?’ He said, ‘Well, ments and asked the students to pick the one that spoke to plays. As the drummer, he explained, he’s locked in with the they were doing all the other stuff, I did the right thing.” them. One picked a trumpet. Another, a French horn. Carter bassist—they provide the rhythm for the other musicians to happened to grab a cello. That’s how he got his start. He expand upon. A paradoxical-seeming humility in “doing the right loved the cello. Still does. “Ron teaches you to think about what’s happening thing” has earned Carter something deeper than respect in “If I didn’t pick up the bass, I’d still be playing the in the moment when you play with him,” Allen said. “He’s the close-knit yet often competitive jazz community. cello,” Carter said. In his mind, he still hears how he would got that sense of time, pulse and feel to own whatever tune “He teaches you how to get better. When you play play passages of the classical music he loves. “My first love, with a musician like Ron, you always leave him trying to re- really.” But it’s hard to imagine Carter without his bass. He’s assess what you did. But there’s another side of him that’s a jazz musician, a soloist, and an accompanist for everyone just so misunderstood. He’s a teacher. A quiet supporter of from hip-hop acts to Miles Davis. In the end, there was never bassists he doesn’t even know,” who quietly pays for repairs any other path. to the instruments of up-and-coming musicians. “Once I saw New York, man, you just knew this is As Carter was showing us his stereo and a few CDs where it was happening,” Carter said. he had recorded, he uncovered a small green box. “Wanna It was in New York that he hooked up with the leg- see the Commander of the Order of Arts and Letters?” Carter endary second incarnation of the Miles Davis Quartet. For asked. He opened the box. Inside was the highest honor an five years in the 1960s, Carter lived in the Davis maelstrom. artist can receive from the French Republic, given to Carter Listening to him talk about Miles Davis, you can see the in 2010 for his contributions to the culture. affection for the man—you certainly hear the respect for his talents, but you also sense a little irreverence. >>

6 4 / inspire / Audi magazine Audi magazine / 65 66 / inspire / /inspire 66 in theHBOpost-Katrina drama was recently castasajazzbassistincrack trioinacameo States. Butthetownsare essentiallythesametohim.He Theater unrecognized. the anonymity of walking from to the Beacon his apartment famous; onthe streetsuncomfortably of New York heenjoys whiskey ads, even though he doesn’t drink. But he’s not thatheisbiginJapan,wherehurt heappearsinSuntory He’s madealivingatitformore than40years. Itdoesn’t can’t make a living at it,” said. Easy for him to say. Carter struck withhissure, endlessfingers. factory, theproduction line forthosegorgeous deepnotes life. sure,The gigsshowcasehisart, buttheyare alsohis whereto thehumanlevel, more peopleshouldbe,anyway. Carter’s off-color, off-the-record anecdotes bring Davis back Davis wasageniusbyallaccounts, buthewasalsodifficult. light tostay inshape.Butafter some cautiousnegotiations A proud fatheroftwogrown sons. Ahomecookwho cooks home. Here, he’s collector. anart Anin-demandbassteacher. already warnedusthathedoesn’tlike playing whenhe’s underway, andhewasonamissiontogetitright. he was, Rehearsals inasmuchashecouldbe,nervous. were series of showsinNew York with theRon big band and Carter er’s Great Big Band led abigbandforthefirsttimeeverand recorded is inNewOrleans, jazzisnothistory, it’s inthemoment. most outofmyplaying, myband,craft…” When Carter wake up, toexercise, figure try outhowI’mgoingtogetthe my job. NowwithNewOrleans, itdoesn’t register withme.I rooms. The cityisjustaplacetoflyinto—theshow, that’s another town, man. gig. I give I play myself to every the to resonate with visitingartists. ButforCarter, “It’s just Orleans. Jazz was born there, and the connection is expected Audi magazine He travels the world: Japan. Europe. Oceania. The biggestmisperceptionaboutjazzisthatyou “The There’s alwaysanothergig. At home, he just wantshad to chill out. Carter Travel forhimiswork. . In September, he was prepping for a Treme Foradiversion,herecently It’s of Carter’s the story , set and filmed in New , setandfilmedinNew Ron Cart - the righttime. up. excellent. “That’s You have anyinformationonthat?” the upcomingAudiallroad® launchin2012,hiseyeslight my suggestion of a Q5, but won’t commit. When I mention will be an Audi. He prefers the Avant to sedans. He mulls over doesn’t feelhehas. When asked what’s next,heassures meit back. He’s aManhattanite.Drivingisforthefree timehe from hiswork,evenifhecouldfitbelovedbassinthe appreciates thebrand andhiscar, butit’s aseparate world feeling hesneaksoutinhis2009AudiA4Avant. Hedeeply a drivefordriving’s sake. ence isappreciative. It’s forhim.Ajoyride. clearlyeffortless duress. isgracious ButCarter andhumble,thetinyaudi aprivateshowathome,under(gentle)a legendperform rich. We are rapt, knowing that it’s not often you can have purpose. You cansee himrelax. The sound ismelodic and The other, hesetsonthestrings. Hisfingersmovewith allowed totouchit. This ishistool. He hasuseditcountlesstimesallovertheworld.Onlyheis his 1911 Viennese-built stand-up. It’s well-worn.Elegant. he yields.on our part, Reluctantly, graciously, he takes out So that’s whatitfeelslike. Ihadthetime,”“Wish yougetthe hesaid.Still, The thought of a joyride brings up his car and taking He slidesonehandupanddowntheneckalittle.

Hitting the right note at Hittingtherightnoteat / / -

Photos: Jacob Blickenstaff Upper West Side,NYC his AudiA4Avant, building,infrontapartment of Carter, inthedriveway ofhis Once IsawNew York, man,youjustknewthisiswhere itwashappening. Audi magazine /67 With Powell Street, a car company is seeking to By Clarissa Lim-Hsiao bike parking, and other pedestrian-friendly features. It was transform the urban stroll. a game-changing development. According to Mayor Lee, “By working together, this unique public-private-nonprofit partnership creates a safe, green, forward thinking and contemporary public space for everyone to enjoy.” As visitors to San Francisco step aboard the historic Powell Street cable car at the Market Street terminus, drawn Audi enthusiasts who set foot on Powell Street Audi makes by the rustic clanging of bells, they may feel they are stepping just south of Union Square will feel an unspoken kinship, as back in time. But in fact, before they even reach Union Square, the resemblance is both subtle and deeply striking. From they will discover they are traveling through what may be the the start, the plan was to build the space almost entirely of most audaciously futuristic cityscape in the country. From aluminum, which looks stunning and is lighter and stronger the case for Ellis Street to Geary Street—the southern boundary of Union than steel. In fact, it’s what makes the bodies of cars like the Square—there is something new and different about Powell Audi A7 perform with singular grace and efficacy. And the Street. Where cars once parked in tight formation along the lightness and contours of the aluminum Audi ASF® frame curb, the pavement has been transformed into a walker’s technology inspired the forms of the new Powell Street fix- walking paradise dotted with native plants, natural wood grating, tures as well, which recall the dynamic lines of the Audi A7. and sculpted aluminum all around. This is definitely not your Subtle echoes of Audi vehicle design are all around, great-grandfather’s cable car street. in the contours of the custom-designed benches, planters, Like the High Line in Manhattan and the Rose Fitzger- tables and railings on the Powell Street Promenade. The ald Kennedy Greenway in Boston, this space is designed to overall aesthetic is intended to create a sense of movement, reclaim the urban landscape for people on foot. Amid urban with the uniform lines flowing in the same direction as the surroundings, it offers an innovative, green and refreshingly cable cars and people; the contours of the new fixtures form The promenade is powered by custom solar towers that power streetlights made from LEDs, which have become an Audi signature. styled island of calm for everyone to explore and enjoy. It a pattern of rising and twisting shapes. may come as a surprise that the prime sponsor behind this Consistent with our drive to offer more sustainable pedestrian-centered project is Audi. choices, the promenade is powered by custom solar towers With more than 100,000 people passing through on that power streetlights made from LEDs, which have become an average weekend, this part of Powell Street has some of an Audi signature. All landscaping is drought tolerant and the highest foot traffic in the country, but before the project materials used are designed to be long-lasting and reus- there was little street life, and almost nowhere to sit down. able. As a nod to the groundbreaking connectivity of Audi As a civil stakeholder dedicated to creating intelligent and Connect, the first factory-installed Wi-Fi hotspot offered inspiring methods of moving people from place to place, in a vehicle in the U.S., the Powell Street Promenade offers Audi saw an opportunity to bring new life to this stretch free Wi-Fi to all passersby. of street as only Audi could, and relieve congestion. In the words of Scott Keogh, Chief Marketing Officer for Audi of The promenade has already started to draw more America, “It seemed only natural that Audi—who remains visitors. Since the unveiling, the pedestrian volume travel- steadfast in its commitment to progressive design and ling between Ellis and O’Farrell Streets has gone up 18% innovation—partner with the City of San Francisco to re- during peak weekday hours, and the number of people out imagine this iconic area.” on the entire promenade, window shopping, relaxing or just passing through, has gone up 30%. Audi approached the City and County of San Fran- For commuters and tourists alike, this stretch of cisco and the Union Square Business Improvement District Powell Street is a new way of getting around that keeps with the idea that grew into the Powell Street Promenade. them more in tune with nature, with the city, and with Audi was looking for a way to present its design vision and the people around them. Audi is proud to help offer technological innovations to a new audience in an unex- people an experience that will stimulate them, stay with pected venue. Why not outfit a city street with the design them and offer a new outlook for the future. In fact, it’s cues, materials and connectivity of Audi vehicles? At the something that has been a part of the Audi experience time, the all-new Audi A7 was being launched at the time for decades. // with the tagline “A Boldly Designed Car Deserves a Boldly a natural choice to animate a seemingly sterile urban envi- Designed World,” so the opportunity was serendipitous. ronment with the bold spirit of the Audi A7. Hood is blunt Stockton St. about the inspiration: “The form of the aluminum and the Expertise is everything. To ensure that the street’s elements comes directly from the Audi chassis. When you Union Powell Street Promenade Square new design would match the performance and experiential see the Audi chassis it’s like someone sculpted the mold.” Geary St. take-away of the vehicle that inspired it, Audi commissioned The new Powell Street Promenade was officially From Ellis Street to Geary Walter Hood, professor and former chair at the University unveiled July 13, 2011, when executives from Audi joined Street—the southern boundary of Union Square of California, Berkeley’s Landscape Architecture and Envi- Mayor Edwin M. Lee and representatives from the city and

ronmental Design Department. His designs for Lafayette community to cut the ribbon. Pedestrians suddenly had Powell St. Ellis St. Square and Splash Pad Parks, both in Oakland, are con- access to six additional feet of walking space on each side

sidered modern breakthroughs in landscape architecture. of the street, replacing on-street loading and parking lanes. Market St. His work tends toward the playful, organic, inspired and The sidewalks were now interspersed with custom-designed

systematically gorgeous. In other words, Hood Design was Del Rosario Byron Photos: aluminum benches, planters, tables, rails, landscaping,

6 8 / inspire / Audi magazine Audi magazine / 69 Into Africa

“A once-in-a-lifetime experience” sounds cliché until your first South African safari. By Richard Homan

South Africa didn’t exist before I went there. Prior to my safari to South Africa last spring, the country was a symbol, a news story. Safe in my head, South Africa was a faraway world with a history of township uprisings, martyred journalists, political upheaval, and visionary black leaders. South Africa was some place on TV. Before I went to South Africa, I knew nothing about South Africa. But here, now, sitting in my living room looking at the pictures and totems from my journey, I can more clearly see South Africa, and I carry it around with me everywhere. When I discuss the trip with friends who travel, they invariably say to me, “A South African safari? Yeah, that’s definitely on my list.” To which I invariably respond: “Put it at the top of your list.” I tell them, “If you go to Europe or China, it’s exciting because you’re entering a different land. But when you go to South Africa, you’re entering a completely different world.” In South Africa, political concerns are definitely part of the culture, but politics are not the culture. People are the culture, the shared culture, and while post-Nelson Mandela South Africa is still very aware of its class and race differences, the country no longer defines itself by those differences as it did during the apartheid era (1950–1991). It is true that there is a great deal of poverty in South Africa, but there is infinitely more grace, and every native South African embraces a vibrant culture and history that go back as far as human history. Instead, South Africans seem to be learning to accept, abide and move forward. In the legislative capital of Cape Town, beneath the shadow of Table Mountain, they accept a healthy tourist trade as well as emerging financial, energy and communications industries. In the hills just Sculpture by Lionel Smith at the outside of Cape Town, they accept roving bands of Chacma main pool at Delaire Graff Estate baboons and hire shark spotters to keep an eye out for great Lodge and Spa in the Stellenbosch whites in Table Bay—just to give the surfers a heads-up. >> Vinelands near Cape Town.

70 / inspire / Audi magazine Audi magazine / 71 African penguins, also known as jackass penguins for their donkey-like bray, at Stony Point in Betty’s Bay near Cape Town.

A lioness yawns in the midday sun.

Micato Safaris, the tour operator that hosted our The land changes abruptly as you travel south from city into the wilds, and it changes the face and all the rules introduction to the country, unrolls the past, present and urban Cape Town along the breathtaking seascape road of the planet you’re walking on. future of South Africa with seeming effortlessness. The real that heads toward the Cape of Good Hope, where the Atlan- Life in the bush is defined by nature, and nature South African safari, as Micato Tour Leader Alan Petersen tic and Indian Oceans meet. Tuck inland—the road-system can be pretty hard and it can be pretty stunning. When the told us, doesn’t start in the bush. Instead, it begins in the infrastructure is excellent—and you’ll shift environments yet sun goes down, the landscape turns a color darker than city, where you first meet the African culture—the people— again, this time into farmlands and wine regions that are black and the night sky becomes flooded with stars. The and begin to see how ancestrally connected they are to their packed with world-class inns and hotels, and outrageously park’s wild animals—unrehearsed, untrained, untamed and homeland, and inevitably connected to each other. good restaurants. uncaged—live under nature’s rules. Magnificence and death As the South African Airways flight from New York to are everywhere, mostly magnificence. Johannesburg’s O.R. Tambo International Airport descended, Departing the Cape Town for the wild African bush Seeing a flagpole-tall giraffe loping in slow motion. we were immediately struck by the elegance of the early of Kruger National Park sends you neither forward nor back- Sensing that a mother African elephant is prepping to A baby elephant on the move at Kruger National Park in afternoon light in South Africa. During our safari, that light ward in time—it stands time still completely. There is not a charge if your open-air safari 4x4 gets any closer. Follow- the northeast corner of the country. became responsible for the most exotic sunrises and sunsets single moment where you are bothered to think of the past ing a cheetah, freshly gored by a wild boar, calling out to A baboon-crossing sign along the scenic coastal road we’ve ever witnessed. or consider the future. In a blink, you’ve stepped from the her cubs, screeching, really, >> near Hermanus, southeast of Cape Town.

72 / inspire / Audi magazine Audi magazine / 73 Left and below: The Villa at Grootbos Nature Reserve on Walker Bay southeast of Cape Town. Bottom: Singita Sweni Lodge at Kruger National Park. At right: Singita Lebombo Lodge at Kruger National Park.

South Africa: How to do it right

The path of least resistance: Micato Safaris. Named Travel & Leisure magazine’s “World’s Best Tour Operators” for seven out of the last eight years, Micato virtually owns the first-class spot in creating South African safaris. www.micato.com

How to get there: South African Airways. South African Airways now runs nonstop flights between New York City and Johannesburg.www.flysaa.com

Where to stay, Cape Town: One&Only Cape Town. Rarified luxury offering a seamless blend of modern elegance and native atmosphere. Be sure to indulge yourself at the hotel spa and dine on local cuisine at the award- winning Reuben’s Restaurant. www.oneandonlyresorts.com

Where to stay, Franschhoek: La Residence. It’s a rare and wonderful thing to be intimidated by the extravagance of your room at a resort. Each of the rooms at La Residence is mood-themed and individually decorated to give you a hint of what it must be like to be royalty. www.theroyalportfolio.com

Where to stay, Grootbos Private Nature Reserve: Grootbos Nature Reserve. Perfect for eco-tourism and family adventure, the award-winning Grootbos Nature Reserve provides an unforgettable introduction to the wildly varied plant life in South Africa. Besides that, there aren’t many places left where you can ride horses on the beach. www.grootbos.com and gathering them together again. Watching a family of Where to stay, Stellanbosch: Delaire Graff Hotel. Located in the heart of SUV-sized hippopotamuses at home in a river, swimming, the Stellenbosch wine-producing region—and surrounded by vineyards and acting like graceful cartoon characters. Like the people of panoramic views—the Delaire Graff Hotel is an immersion into South African South Africa, the animals—predator and prey—have learned art and culture. www.delaire.co.za to abide and balance each other. Where to stay, Kruger National Park: Royal Malewane. Now you’re in the wild, except you’re not. The Royal Malewane is a five-star treat as a luxury These are just a few of the things that a South resort, as well as home to some of the finest safari trackers and guides in the world—including one of the last Master Trackers on the planet. African safari can show you. All the photographs in the www.theroyalportfolio.com world can’t capture it. The best words can’t come close. Being there, at least once in your lifetime, is an oppor- Where to stay, Kruger National Park: Singita. Built on the exquisite edge of the Sweni River and the border of Mozambique, Singita seamlessly blends tunity that you owe to yourself, and an adventure that’s high luxury into the otherwise rugged natural landscape of Kruger National unimaginable. // Park. www.singita.com

74 / inspire / Audi magazine Audi magazine / 75 A collection of antique corkscrews, called kurketrekkers in Afrikaans. A view of vineyards and mountains from the Delaire Graff Estate Lodge and Spa in the Stellenbosch Winelands near Cape Town. The wine cellar at the Waterford Estate Winery in the Stellenbosch Winelands near Cape Town.

Some of our favorite South African Wines:

Pinotage | A hybrid of the Pinot Noir and Cinsaut Other reds | While South Africa has had a wine Whites | South African wine makers also put their grapes, red Pinotage is South Africa’s signature tradition dating back to the 17th century, a new distinctive stamp on traditional favorite white contribution to the world wine market. It has wave of estates and dynamic wine makers have varietals, blending the New with the Old World varied taste characteristics, although it is thought begun to experiment to get the most out of style. So Chardonnays shy away from the oaky of as more of a flavor-forward, assertive “New their unique terroir, blending varied red varietals mellowness, but embrace the intense fruit and World” style wine. Here are two excellent vintage to create a new taste on the world wine stage: Sauvignon Blancs have an accent that’s not quite and label choices: French or Kiwi: 2008 Kanonkop Estate Kadette | $15 2007 Backsberg Pinotage | $14 2007 Mulderbosch Faithful Hound | $18 2007 Durbanville Hills Sauvignon Blanc | $12 2009 Southern Right Pinotage | $24 2008 Rust en Vrede Merlot | $20 2007 Meerlust Chardonnay | $30 Photos: Getty Images, Kevin Garrett Kevin Photos: Getty Images,

76 / inspire / Audi magazine Audi magazine / 77 Truth in 18

The Audi quattro Cup U.S. final finds its two teams driven enough to reach the World Final in China. By Jay Brida Before We Tee Up for 2012: Thanks to our dealers for their impact on the golf world.

You’ve helped make the 2011 Audi quattro Cup series the largest amateur golf tournament in the world.

With your continued support, we’ll build off the success of 2011 and make next year’s Audi quattro Cup even better. We’d like to thank the following dealers for their sponsorships:

Audi of Bernardsville New Country Audi Houston Audi Dealers Rusnak Westlake Utah DAG/Strong Audi Mendham, NJ Greenwich, CT Houston, TX Pasadena, CA Salt Lake City, UT

Audi State College Audi Wilmington Jim Ellis Automotive Group Audi Stevens Creek Niello Audi State College, PA Wilmington, DE Atlanta, GA San Jose, CA Sacramento, CA

Wyoming Valley Motors Delta Imports DC Area DAG Desert Audi Walter’s Audi Riverside Larksville, PA Grand Rapids, MI Damascus, MD Las Vegas, NV Riverside, CA

Audi Conshohocken Audi of Rochester Hills St. Louis DAG Audi Miramar Sunset Audi 1st Luis Enciso and Joe Rathburn Conshohocken, PA Rochester Hills, MI St. louis, MO San Diego, CA Beaverton, OR Audi Miramar (San Diego, CA) 2nd Robert Berger and Jim Fagerstrom 5,000 Golfers 62 Teams Whistling Straits Course Audi of Bernardsville (Mendham, NJ) Mission Hills | China Audi of Fairfield Boston DAG Flow Audi McKenna Audi University Audi/Puget Fairfield, CT Cape Elizabeth, ME Winston Salem, NC Norwalk, CA Sound Audi Group Seattle, WA Ira Audi Boston DAG Audi North Austin Audi Henderson Peabody, MA Quincy, MA Austin, TX Henderson, NV Barrier Audi/Puget Sound Audi Group There are great days, and then there are great days. country. And as the weekend went on, the San Diego team of Audi Wynnewood Audi Willow Grove Audi Oakland Audi Chandler Bellevue, WA Wynnewood, PA Willow Grove, PA Oakland, CA Chandler, AZ When you reach the finals of a tournament that started Enciso and Rathburn kept finding the right stroke, finishing Audi of Downtown Los with 5,000 amateur golfers, and it ends after a perfect, with a net score of 43, while Berger and Fagerstrom finished Vision Audi The Collection Audi Audi San Francisco Audi Monterey Peninsula Angeles sun-soaked August day on a legendary course overlooking with a strong combined 38, the scoring being different than Leesport, PA Coral Gables, FL San Francisco, CA Seaside, CA Los Angeles, CA the glistening fresh water of Lake Michigan, and you’ve just traditional stroke play. Maplewood Audi Cavender Audi Circle Audi Audi North Scottsdale Pacific Audi won the 2011 Audi quattro Cup U.S. Final, you’ve reached a Globally, the success of the quattro Cup is measured Maplewood, MN San Antonio, TX Long Beach, CA Phoenix, AZ Torrance, CA new level of great days. in bigger numbers too. In 2011, Audi dealers from 53 dif- Carousel Audi North Texas DAG Audi Peoria Audi Mission Viejo Bakersfield Audi For first-place winners Luis Enciso and Joe Rathburn, ferent countries worldwide organized a total of more than Minneapolis, MN Lantana, TX Peoria, AZ Mission Viejo, CA Bakersfield, CA representing Audi Miramar in San Diego, and second-place 754 quattro Cup affiliated tournaments with more 79,000 duo Robert Berger and Jim Fagerstrom, representing Audi of amateur golfers participating. 2012 is already shaping up Audi of Appleton Classic Audi Elk Grove Audi McDonald Audi Appleton, WI Altamonte Springs, FL Elk Grove, CA Littleton, CO Bernardsville, from Mendham, New Jersey, the journey didn’t to be even bigger. end at Whistling Straights. Instead, they will be representing If you’d like to see the course and some of the action, Town Audi Kansas City Audi Rusnak Pasadena Commonwealth Audi the U.S. as the global tournament works its way to the World take a moment to visit www.audiquattrocup.us, where you Englewood, NJ Kansas City, MO Pasadena, CA Santa Ana, CA Final at the Mission Hills Golf Club, the #1-ranked golf club can view and download photos as well as watch video high- in the world, in Shenzhen, China, in November. lights from that extraordinary weekend in Wisconsin. // Over the weekend of August 26, an unprecedented 60 teams converged on the bright greens and unpredictable winds of the famed Whistling Straits course in Sheboygan, Wisconsin, representing Audi dealerships from across the Photo: MVP Collaborative

Audi magazine / 79 The worm has turned

Authentic mezcal is the hot new spirit, but authenticity does not include anything that crawls. By Jordan Mackay

After six hours bumping along a choppy dirt road through the mountainous landscape of Oaxaca, Mexico, we finally caught sight of the volcano looming ominously over the ancient village of Teozacoalco, a scene that looked unthinkable. Or that mezcalarias—bars dedicated to serving quite suitable for having one’s still-beating heart ripped the stuff—could exist in major cities. Yet, today mezcal wins out by bloodthirsty Aztec priests. We had traveled tediously international spirits competitions, and waves of bartend- through boulder-strewn hills, descended into a steaming ers journey to Oaxaca to pay their respects. “It’s unlike jungle of pygmy palms, and finally climbed thousands of feet anything else in the world,” Betts said. “I’m honored to into a high, dense forest. A more dashing figure might have just be a part of it.” been searching for some priceless pre-Columbian treasure. As for myself, I was searching for a drink. So what exactly is mezcal? Strictly speaking, mezcal Specifically, I was journeying to the heart of mezcal, is the generic term used in Mexico for spirits distilled from Mexico’s inimitable mother beverage, whose wild flavors any of the many species of agave plant. Tequila, on the other are just as exotic as the landscape and culture of Oaxaca hand, is a very successful form of mezcal that can be pro- itself. Acquiring an understanding of what true, handcrafted duced in only a few specific regions from one species: the mezcal really is not only brought me on this personal trek, blue agave. On the strength of its well-defined brand, tequila but has been an adventure for American bar culture as well. has prospered over the last 50 years, while mezcal developed Consider that the first time I drank mezcal, it was a wretched a more chaotic reputation. experience, and I ended up with the worst hangover of my But true mezcal, best expressed in the agave spirit life. The second time, I was so moved by what I tasted that made in remote Oaxacan villages, was introduced to the I booked a plane to Oaxaca. In those fifteen years between U.S. in the early nineties, thanks to the efforts on one man. drinks, what had changed was not my ability to drink, but, In 1990, an artist named Ron Cooper, who’d been living rather, the drink itself. The mezcal of my youth had evolved part-time in Oaxaca since the seventies, decided to bring into something completely new. And now America is start- authentic mezcal to the U.S. under the brand name Del ing to catch on. Maguey (maguey is the word for the agave plant in Oaxaca). “We sold as much this August as we did in the entire Until Cooper, this mezcal was never bottled, but rather, year of 2007, our first year,” said Richard Betts, co-creator passed around in repurposed three-liter soda bottles among of Sombra, one of the top brands of the new mezcal. The the producing villages. A visionary, Cooper recognized that reversing of mezcal’s reputation is nothing short of breath- there was terroir—a sense of place—marking the mezcal taking: turning what was once notoriously perceived as of each individual village, so he worked with the village worm-bearing, psychedelic swill to what is now perhaps distillers and bottled each region’s products separately to the most beloved spirit of the country’s most influential celebrate their distinctiveness rather than blending them bartenders and spirit experts. Twenty years ago the idea together to benefit from the economies of scale. These that a bottle of mezcal could fetch $200 would have been original labels of Del Maguey still exist today, bottled not under the names of the distillers, but under the names of the villages: Chichicapa, San Luis Del Rio, Santa Catarina Minas, and San Domingo Albarradas. >>

80 / inspire / Audi magazine Audi magazine / 81 The method of production is hopelessly inefficient, anti-industrial, and low-profit-margin—the perfect antithesis to the rapidly industrializing, mass-producing world of tequila. First, agave hearts are hand-harvested and carried by burro to the distillery, where they are roasted over smol- dering logs and hot rocks in a pit in the ground. Days later, the cooked hearts are unearthed, crushed under a giant stone wheel pulled by a horse, and then fermented naturally. Distillation takes place in ancient little pot stills over a wood fire. Production of small amounts takes weeks, a sharp contrast to the three or four days needed to produce vast amounts in tequila. “We are very careful not to change the customs,” Cooper told me. “These guys are making mezcal the 16th-century way, and that’s exactly why it tastes so good.” “People,” as Betts says, “crave the real, the authentic. They want to eat and drink something that’s unique and speaks to one place at one time. That’s what real mezcal offers.”

And don’t buy the myth of the worm. “In 25 years,” Cooper told me. “I never found a palenquero who offered me lime, salt or a worm with my mezcal.” Instead, says Cooper, the best way to drink mezcal is straight up. “Sip it, don’t shoot it,” is Del Maguey’s motto, to best appreciate its complexity and smoothness. That’s the way I like it too. And to this day every glass I take of it transports me back to those high, tropical mountains in the deep south of Mexico. But that’s the power of great foods, wines, and spirits. And as long as that exists, good, potent mezcal should survive. //

This is the sign of a gimmick, not prize mezcal.

Bars:

Mayahuel | Phil Ward’s cozy temple to agave spirits in the East Village offers a great selection of mezcals and some delicious cocktails, not to mention excellent food. 304 East 6th Street, New York, NY (212) 253-5888

Caza Mezcal | The joint creation of a Mexican painter and restaurateur, this mezcaleria carries on the Mexican tradition of fusing art and music with food and, of course, great mezcal. 86 Orchard St, New York, NY (212) 777-2600

Drink | One of Boston’s best cocktail bars, Drink is also home to Misty Kalkofen, a superior bartender and devoted activist for mezcal and agave spirits. 348 Congress Street, Boston, MA (617) 695-1806

Jimmy’s | Proprietor Jimmy Yeager is one of the country’s high priests of mezcal, bringing his knowledge and experience to the Rocky Mountains with his famous agave collection and restaurant. 205 South Mill Street, # 2, Aspen, CO (970) 925-6020

Las Perlas | Under head barman Raul Yrastorza, the most serious mezcal bar in the western U.S. Great selection, heavenly cocktails. 107 East 6th Street, Los Angeles, CA (213) 988-8355 Photos: Corbis

82 / inspire / Audi magazine Climate, education and location help determine It’s as if you never left home how our vehicles drive

Like others, Audi is helping define itself by understanding its unique terroir. Centuries of cultivation, technique and seasons make French wines unique By Jay Brida

Mezcal and tequila have their home in distinct areas of Mexico.

Sometimes it’s not the what, it’s the where. That’s been a calling card for French wine makers for centuries. They cultivate Merlot, Malbec, Pinot Noir and Syrah grapes, of course—each with its own flavor profile and characteristics, but they are defined more by where they grow these grapes. That’s why French wines are known as Bordeaux or Burgundy, no matter the varietal. It is felt that the wine contains an inescapable sense of place, something known as terroir. The heat and soil of West Taken from the Latin term for earth (terra), terroir Africa produce a certain helps localize the products that are, after all, part of global taste in chocolate. trade. Wine is nearly universal, but when it features particular qualities of a certain region because of the soil, climate or topography, it evokes something specific—maybe the slope It’s in that light that we’ve introduced the concept of a hill in the Rhone Valley that faces the sun, or a slight Rich volcanic soil in of terroir to the Audi brand as well. It may seem odd, but whiff of hay or lavender, perhaps something saline from Chile lends character when you consider what is particular to Ingolstadt and our a not-too-distant sea. To connoisseurs, this is well known to its wine. German heritage, it’s not that surprising, after all. We’ve had and something to seek out. And now, the world might be to build cars that reflected the area where they were created, catching up. and the results are unique to the culture—and landscape— Still, the earth can only count for so much. When that created them. The way they handle, the technologies Just as there are dedicated movements around the you consider all that a locality brings to bear, it starts going that have evolved, like Audi quattro® all-wheel drive, and world to consume local products, there is a simultaneous beyond geography, and into people. They too are part of even the emphasis we put on lightweight design and effi- and overlapping movement to capture the local in products the terroir, according to San Francisco restaurateur (and ciency*—all are a result of the Audi terroir. Indonesia was once known as the shipped globally. People now can source their chocolates, current Beverage Manager of San Francisco’s Michelin- “Of course you see it in the hand of the engineer too. Spice Islands for their variety and their coffees and their teas, along with many other prod- starred Frances restaurant) Paul Einbund. There’s something to this idea of heritage and tradition that quality of pepper and other spices. ucts. You taste Vermont in some cheddars, the essence of “It’s not, it can’t be, just about the soil,” Einbund makes it part of the locality, something intrinsic to where Southwest France in a Cognac. Mezcal is legally bound to its said. “It’s about expertise and the traditions of the artisans the product is from. I know it mostly as wine, but there’s terroir, so nothing outside of that area can even be consid- and craftsmen who make the products. After all, without no reason it wouldn’t make sense with a particular piece of * EPA estimates. Your mileage will vary. ered “Mezcal,” even if it was made with the same ingredients. man, the grapes aren’t picked and the wine isn’t produced.” an Audi,” Einbund said. // See www.fueleconomy.gov for details. Photo: Getty Images 8 4 / inspire / Audi magazine Audi magazine / 85 An honorable night with new royalty

BAFTA, Hollywood and Audi deliver Will and Kate some other Brits to Watch. By Kit Smith

Upper left: Zooey Deschanel

Above: Ed Helms

Left: Elizabeth Banks

Lower left: BAFTA Brit to Watch Juno Temple in front of an Audi A8.

If we thought that we were the stars, we’d say, “BAFTA sponsor Audi and its A8L makes Hollywood tweet.” But at the British Academy of Film and Television Arts’ “Brits to Watch” celebration in at the renovated Belasco theater in Hollywood back in July, there were even more compelling storylines, which should clue you in to what was on display. It was the kind of event that people talk about in shorthand—the one with Hollywood and the Royals.

Sure, in L.A., there are plenty of people who are considered royalty, and they were on hand. But William and Catherine are royalty, The A few new Brits to Watch: The Duke and Duchess of Cambridge The Duke Duke and Duchess of Cambridge, in fact. And in a town that loves buzz, this was the buzziest party that’s been held outside of Oscar season in British talent, on-screen and off-sceen. introduce these amazing creatives to the world.” years. Still, at some point in the not-too-distant “We didn’t want this to be just another So, while Hollywood royals can still Juno Temple Jack Thorne Nick Holt future, the most amazing part of the spectacle dinner,” Amanda Berry, the Chief Executive of command attention and recognition with just The daughter of pioneering music video and film An accomplished playwright and screenwriter, A documentary director who takes on big subjects. might not be the setting, or the stars, or the BAFTA, said. “When Prince William took over a first name, we soon might be making way for director Julien Temple, Juno has been making a Thorne is one of the masterminds behind The Fades, Holt was honored by BAFTA after his 2010 BBC royalty or even how stunning the Audi A8L as President [of BAFTA], he wanted to put Juno, Gugu and Gareth. Such are the benefits name for herself as a very busy actress. In addition a spooky BBC fantasy horror series that centers on Documentary Between Life and Death won an award looked as one after another dropped attendees together an event that had to have a purpose of knowing formal, and informal, royalty. // to celebrated supporting roles in movies like a 17-year-old who has recurring dreams about the from the prestigious Royal Television Society. The off at the edge of the red carpet. It might be and had to resonate—we thought focusing on Atonement and Notes on a Scandal, she’s stepping apocalypse. He has also adapted Nick Hornby’s book A film followed three patients who were in long-term up to major roles in big-ticket releases The Three Long Way Down for the screen. intensive care in an English hospital and how their how uncanny BAFTA was in selecting its “Brits emerging talents and introducing them to their Musketeers and The Dark Knight Rises. families fought and struggled to keep them alive.

to Watch,” the next generation of emerging Hollywood heroes would be a perfect way to Photos: Getty Images

86 / inspire / Audi magazine Audi magazine / 87 Sugarloaf Mountain rears up from behind a lush green hill, flirting with Christ the Redeemer across the bay, while the ocean pushes gentle waves onto Copacabana beach. The metro stations eject bustling people. Those walking to work usually maintain a moderate pace, not infrequently sporting flip-flops and permanent nonchalant smiles. That’s Rio. No wonder its residents refer to their home tenderly as the cidade maravilhosa, the marvelous city.

But for us it’s love it and leave it—our itinerary does not include this Brazilian metropolis. We’ve got five days to spend on one of the most gorgeous coastal roads on the planet, with most of its 345 miles nestled up against the ocean. And because it takes a special car to do justice to a road trip through the land of Carnival, samba and soccer, we’re going in an Audi R8 Spyder 5.2 FSI® quattro®. Sepang Blue pearl, a ten-cylinder engine packing 525 horsepower, a top speed of 194 miles per hour: This is the machine that will carry us along the route the Brazilians call Rio-Santos for short.

Sparkling white sandy beaches, deep blue bays, lush green tropical forests and brush clinging to the dazzling and dizzyingly steep coast—that’s the scenery at the start of our Engine journey. Nature will continue to take our breath away during Audi R8 Spyder 5.2 FSI® quattro® this entire week. And so will our car. When you hit the gas pedal, the Spyder sings like an orchestra of hoarse revelers, Drive/transmission zooming from zero to 60 mph in four seconds. And that’s all the time it takes to feel the thrill, as the sheer power Audi quattro® permanent all-wheel presses you into the driver’s seat.. drive, Audi R tronic® sequential six-speed manual transmission with Audi launch Rio- Despite all the thrust, we don’t get very far. After 27 control. miles, we pass a soccer field. The children shriek with delight, and we stop. A group of some 40 curious onlookers instantly Standard equipment Santos swarms around our car, touching the body, the wheel rims, Includes full LED headlight technology, the driver. “How fast can it go?” “How much did it cost?” “Is fully automatic convertible top, Bang it yours?” the husky voices demand in a jumble. The referee & Olufsen® Sound System, Audi MMI® calls a time-out in the match that’s underway. We take a Navigation plus, Bluetooth® interface with When Brazilians talk about a dream road, spin around the cinder field with the kids tearing after us, seatbelt microphone and voice control whooping and cheering and touching the paintwork. >> they mean Rio-Santos. Stretching between system, parking system plus with rear- Rio de Janeiro and Santos, it boasts lush view camera, automatic climate control, R8 three-spoke, leather-covered mul- flora and stunning views. And the A u d i R 8 tifunction sports steering wheel, Audi Spyder 5.2 FSI® quattro® all-wheel drive magnetic ride. makes navigating it a sublime experience. Optional extras

Audi music interface, Audi exclusive By Christoph Wöhrle Carbon Fiber Sigma exterior mirror housing, Carbon Fiber Sigma interior inlays.

8 8 / inspire / Audi magazine Sparkling white sandy beaches, deep blue bays, lush green tropical forests and brush clinging to the dazzling and dizzyingly steep coast. Nature will continue to take our breath away during this entire week. And so will our car.

After all these high spirits, it’s high time the car naturally—which shortens shift times and makes every turn sense of time. On Boracéia beach, we finally return to the had a wash. We pull into the next service station, where an of the wheel something to savor. present. We rev the engine a couple of times. The powerplant attendant gets right to work, spraying the car with a garden hisses like a cat getting ready to pounce. Crabs, run for cover! hose, nimbly wiping it with a cloth, and finally polishing Picinguaba is our next stop. The little fishing village As we leave the beach a man calls out, “Hey, I have a green it. Visibly impressed, he is obviously in no hurry, all the with a population of 660 is still quite unspoiled. Very few Beetle, want to swap?” while mumbling comments like “What a beauty.” Again, a tourists find their way here. Small boats rock on the water No, we don’t. We enjoy taking the last leg of Rio– group of admirers quickly gathers to photograph and film like cradles while the fishermen repair their nets in the Santos at a good clip, marveling at the wonders of nature the Spyder with the cameras in their cell phones. Despite sand. A local woman in her thirties shares her fear that one last time as we cruise. It’s 3 p.m., the sun is shining, Brazil’s status as a growing economic heavyweight and all her paradise may soon change, and that a fall from grace everything’s peaceful. Like a snake shedding its skin, the day its efforts to combat poverty, a car like this still generates is imminent. “Now is really the time to visit Picinguaba. has stripped off its bad weather. The top is down, the bays more excitement than elsewhere. In ten years, we’ll have hotels with lots of tourists. But are shaded in deep blues. I’m staying. I live here and I’ll die here,” she says, with a We finally reach today’s destination, the town Madonna’s benign smile. And then we hit Santos.The commuter traffic floods of Paraty, in the late afternoon. The streets of Paraty are On Vermelha do Norte beach, a surfer stands in the the streets like a tidal wave. Children play soccer on the roughly paved, which the Spyder’s adaptive shock absorber wind and caresses his surfboard with his hand as if it was the beach, already fantasizing about international glory. One last The Audi fascination: Whether it’s being system handles well at low speeds. Paraty grew into a rich world’s most valuable treasure. “Whenever I come back here time, we bask in the yearning glances of the people passing painstakingly polished, filmed with a cell phone or relished from the roadside, the port city in the 17th century, when the gold rush hit Brazil; I get a little sentimental,” he says, water dripping from his by, their whistles and appreciative shouts. This car in this Audi R8 Spyder 5.2 attracts attention the precious metal was shipped all over the world from here. earlobes. He comes from inland once or twice a week. Then country—it’s a special combination. For us and for everyone and admiration. In the 19th century, the coffee boom brought a revival to he plunges into the water, paddles out, anticipates the right we met along the way, this will be a tour to remember. // the city. Today, it’s the tourists that bring in the money. “We wave—all for just a couple of seconds upright on his board. welcome everyone who comes here. It used to be a little too But for him, this is exactly what makes life worth living. quiet for my taste,” says a hale and hearty woman in her Toque-Toque Grande is another jewel along this eighties who was born in the same house whose entrance route. It boasts its own blue-and-white colonial church, she now leans against. A dog lounges beside the doorway, Nossa Senhora da Conceição, where a cowbell calls the con- and bossa nova playing somewhere in the neighborhood gregation to mass. The Spyder is admired as much here as drifts softly through the streets like a sea breeze. The woman everywhere else; people stop and scrutinize us curiously waves goodbye as we head for the harbor to enjoy the view before moving on. Pedro Fernando Filho sits on the beach from the pier of the colonial Santa Rita church. and gazes out at the water. The 72-year-old has been a The tropical rain we’ve been experiencing lets up fisherman all his life. His face is weathered, as wrinkled as To watch an atmospheric film from the tour with 242 km briefly, only to pour down again half an hour later. It’s a a bulldog’s. “You can’t become a fisherman, you have to be the Audi R8 Spyder 5.2 go to YouTube and search for: Audi R8 Spyder on Holiday Brazil good thing the soft top opens and closes in just 19 seconds; born one. Both my sons are carrying on the tradition.” The Rio de Janeiro it even works while driving at low speeds of up to 31 miles old man never went to school, but his aunt taught him to Paraty Brasilien Ubatuba per hour. Even on the dampened streets, the Spyder, with read and write. 238 km 74 km its permanent quattro® all-wheel drive, grips the surface confidently and accelerates effortlessly out of the countless On our last stretch, we again relish the exquisite bends. Here’s where we get even more fun out of switching beaches that fly past our window, stopping at every other Santos the R tronic® from automatic to manual—in sport mode, one to take pictures and drink coconut water. We’ve lost all

The route Brazil’s coastline stretches 4,971 miles, starting north of the equator and continuing far down to the south. A large proportion of this vast country lies in a tropical zone, while the southeast, including Rio and São Paulo, is sub-tropical. The climate in the south is comparable to that of the Mediterranean. Photos: Paulo Fridmann, Rouven Steinke Fridmann, Rouven Photos: Paulo

90 / inspire / Audi magazine Audi magazine / 91 When you take your parents on the road, they can get Audi addition fidgety. Suggesting a few Kids’ games will help the time pass quickly. Plus, it’s always fun Pick a number between 3 and 100. Now find an Audi on the road. when you win. It’s time to The first one who sees an Audi gets the model number as points. show your parents who’s boss. space A4 is worth four points, A8, eight, but the trick is for them to add up to the precise number you choose. If you only need 3 points to A6 win, you have to be the first to see and correctly identify an A3.

I spy A8

The classics are always a good place to start:

3 100 “I spy, with my little eye, something beginning with S…”

The player who guesses the “S” word in question gets the next turn. Yes, this includes Audi S5 and S4. In fact, they get two turns*. example OTHER ITEMS A3 = 3 points A8 = 8 points *ARE OK TOO!

BUY Audi R8 V10 ME Guess Draw your Audi We’re looking for a few young car designers. the +1 Draw your Audi—or an Audi not yet invented! future We’ll feature some of the best entries in this space for the next issue. To enter, please e-mail [email protected] for a submission form.

Full-function radio-control models. Features a tri-channel transmitter that allows multiple Pick your favorite color. Then cars to race each other and has working headlights with high-beam feature. Includes a guess the color of the next car to +3 9-volt battery for the remote and a recharge- pass in the opposite direction— able battery pack for the vehicle. Suitable for white, green, gray, red, blue, +1 children 8 years old and above. When you’re done, send your drawing etc.—everyone with their own 1:10 R/C model. Red. along with the submission form to: separate color. Choosing black, AHS810 15" wide $95.00 Draw Audi white or silver will get you one 1:24 R/C model. Blue or red. c/o Kristen Miller point, since they are so common. 211 E. Ocean Blvd. AHS824 7.5" wide $39.00 Red or blue are two points. Green, Suite 100 brown or yellow, three.

Photos: Audi AG, Matt Cobleigh, Carlo Llacar Matt Cobleigh, Photos: Audi AG, Long Beach, CA 90802 +2 92 / kids / Audi magazine Audi magazine / 93 Owners spotlight

Spencer Frazer

Ken Kurt Baumann

Weiss Just 22 years old, actor, writer and self-proclaimed “design geek” Ken Baumann has had a passion for cars for First off, yes, Kurt Weiss knows he’s got it good. a long time. Since growing up in Abilene, Texas, where his father is still a mechanic and racecar builder and his mother “I am the luckiest guy,” he said in a half-unpacked is a horse rancher, Ken found himself interested in acting and Founder and Chief Designer of SOG Specialty Knives office in Citigroup’s Midtown Manhattan building. He counts the arts. The young actor said that when growing up he felt & Tools Spencer Frazer has a simple philosophy—create among his blessings a high-profile wife, Serena Palumbo, as if he hit the lottery because of how very supportive his innovative products that stand apart from the pack. That’s the YouTube cooking sensation (Cooking in Manhattan) who parents are. “My mom once said, “Well, if you were great at a fitting statement, considering he owns several Audi vehi- is also a self-described “attorney, traveler and fashionista” soccer, we’d be sure you got everything you needed to be a cles and has been a longtime Audi enthusiast. (as well as a fifth-place finisher on the Food Network’sThe soccer player.” Most recently, Ken stars in the hit TV series Next Food Network Star in 2010), three sailboats, and a The Secret Life of an American Teenager, a show that tackles SOG Specialty Knives & Tools, which started more career as a “mobile evangelist” for Citibank at a time when the trials and tribulations of American high school students. than 20 years ago in Spencer’s apartment, has grown into mobile technology has taken off. But he feels his biggest an internationally recognized brand that has become known stroke of luck might have been, in his words, “finding his When Ken first came to Los Angeles from Abilene, for its innovations and ingenuity in the cutlery industry. baby”—a 1986 Audi GT Coupe that he bought used in Green- he blew all his money on his first car, a Cadillac CTS. “My While the majority of companies have to collaborate with wich, Connecticut, in 1989. father was always a GM guy and, coming from Texas, you custom knife makers to get their products right, SOG only were either a GM guy or a Ford guy.” So he drove the CTS for a has to turn to Spencer’s creative genius to ensure their “This might be a cliché, but it was love at first sight,” few years, until his manager took him to an Audi dealership. leadership in the industry. “I fashion many of our products Weiss said. “Because it didn’t look like anything else.” Ken was instantly struck by the sexy lines of the Audi A5 in a way similar to the Audi way, combining artistry, science With its signature taut lines and sharp angles, there’s little and was almost immediately sold. They went out for a test and innovation to create something new,” says Spencer. doubt about that. drive, and he knew then that the A5 was the car for him. “I’m a design geek, so the car spoke instantly to me. But when When Spencer noticed one of the remodeled Audi Weiss drives it almost as much as he pampers it, we went for a drive, I was certain that I wanted this car.” dealerships while driving by, back in the early 2000s, he driving Serena and himself to sailing events and enjoying the decided to have a look inside. “I was immediately taken with response people give him for owning such a distinctive car. And Ken does not hesitate to take his A5 to the the high-tech aspect of the brand—in particular, at that limit. He tells the story of an early morning shoot for Secret time, the all-wheel drive.” Living in Seattle requires Spencer “Random people come up to me and compliment Life, when he had to drive out to Paradise Cove, a beach in to navigate the wet, slick and hilly roads on a regular basis, my car. There was a man who was at this sail race on City Malibu, California, very early in the morning. He was driving and even when the sun is out, he knows you can’t beat the Island. He told me after the race that he was looking at through Malibu Canyon, on Los Virgenes Road, heading performance characteristics of all-wheel drive. He goes on the Audi when a Ferrari wanted to park next to me—and towards Paradise Cove, and there was no one around as to say about Audi vehicles, “I was impressed by the sophis- he told him ‘to get lost,’” Weiss said. far as he could see. It was the perfect opportunity to really tication, combined with a low profile. In other words, if you appreciate everything the car had to offer. The tight han- knew, you knew. If you didn’t—drive another luxury brand.” The only thing that’s giving Weiss problems at the dling on the canyon roads, seamless acceleration and the moment is that, as a 1986 model, it’s now eligible for confidence gained knowing your car was built to perform. After that experience at the Audi dealership, historic plates from New York State. “It just doesn’t feel And with such a stunningly scenic view as the backdrop, it Spencer bought a 2002 A6 Avant. “What a great combi- like ‘history’ yet, it’s still a great car, and nothing feels or made for a wonderful day of shooting at the cove. nation of sportiness and practicality. They had nailed it!” drives like it.” he says. Audi had earned his respect, and he says it would Ken plans to continue with acting and writing here be difficult for him to ever purchase another brand. Now Thinking about it, Weiss said that, even as he will in Los Angeles, while working on Secret Life, and is enjoy- a proud owner of a 2011 R8 V10, 2003 RS6, and 2011 S4, continue to drive it, having a classic Audi doesn’t sound so ing all of his creative outlets. He hopes that next time we as well as that original 2002 S6 Avant, Spencer is a prime bad either. At the very least, it’s a decent problem to have speak he’ll be behind the wheel of an Audi R8, and even example of the passion and loyalty that Audi breeds. for a guy who already has it good. promised to take me out for a spin.

9 4 / spotlight / Audi magazine Audi magazine / 95 Maryjane Henry, Samantha Marquart, Jane Henry, Scott M. Henry, Frank Henry, Scott E. Henry, John Henry, Olivia Marquart

It must run in the family

An extended family with a shared passion. By Théo Wallace

When a driveway has two cars of the same make, Scott E. Henry and his wife Maryjane put their back for school. Olivia, who drives a new black Q5, says, “I go neighbors start to notice a certain affinity. When ten Audi sons John and Scott M. (Scotty) Henry in pre-owned Audi A6 to a college that is five hours away from home. In the end, models are all parked at the same house, it means Frank sedans from the start. Maryjane says, “In addition to their we chose the Q5 because of its safety and durability on long and Dorthea Henry’s children and grandchildren are over for superb handling, we found that the A6 had plenty of leg- and trips. It is excellent in the snow and fun to drive. Everyone a gathering. Frank and Dorothea bought their first Audi in headroom, which was very important, given John’s six-foot- on my college campus loves my car and always points it out.” the 1970s. Apparently, it had a deep and lasting influence three-inch and Scotty’s six-foot-six-inch frame.” Even from Her mother had two Audi Avant models, and Olivia has fond on their tight-knit family, because over the years they had a his much shorter days, John Henry has fond memories of the memories of riding in them when she was a child. Samantha succession of Audi vehicles, and today, between the couple, family cars; and he’s carrying on the tradition. “I have driven drove to New England for college and now treks home from their children and grandchildren, the family owns a fleet an Audi since the day I got my license. I enjoy driving it every graduate school in the D.C. area in her A6 sedan. She may be of ten Audi vehicles (two were unavailable for the photo). day and can’t get enough of how it looks.” Maryjane’s two the most passionate Audi fan of the bunch, but she surely Frank and Dorothea are known as PopPop and daughters are also aficionados. “Jane is our 17-year-old, and has company. She says, “The Q5 and A8L are my favorite Dottie to the nine grandchildren who grew up within five she enjoys driving her grandfather’s cabriolet every chance models in the family—but I’d take an R8 in a heartbeat and minutes of them near Wilkes-Barre in the Wyoming Valley she gets. Our oldest daughter, Brigitte, is feeling very left drive it like Iron Man. Everyone in the family gets jealous of northeastern Pennsylvania. Frank and his son Scott E. out, and is hoping to purchase her first Audi soon!” when someone gets a new model.” Henry work at the 103-year-old family business nearby. Their Now that Maryjane no longer needs to ferry The Henry and Marquart family seems to lead a eldest grandchild is serving in the U.S. Army, and the other kids to school, she is making the most of her Q7 TDI® charmed life, maintaining close ties through the years as they eight grandchildren are now in college or are recent gradu- clean diesel: “If I decide to do some impromptu antiqu- grow. Along the way, Audi vehicles have had the good fortune ates, and nearly every one of them uses an Audi vehicle to ing, I don’t have to worry about getting my treasures to be included in the story, and to remain a subject of affinity, get to, from, and around their new homes in Philadelphia, home! It is the most comfortable car I’ve owned and I passion and perhaps a little bit of competition. But what’s a New England, New York or Washington, D.C., from their love not having to pull into a gas station every week; the little competition between Audi enthusiasts? // home base in the Wyoming Valley. diesel engine runs for almost 600 miles between refills.”* Maryjane’s nieces, Samantha and Olivia Marquart, * 17 city/25 highway/20 combined mpg (2012 Q7 3.0 TDI® with eight-speed Tiptronic® automatic transmission). EPA estimates. Range based on 25 mpg have relied on their Audi vehicles to get to New England and highway EPA estimates and a 26.4-gallon fuel tank. Your mileage will vary. Photo courtesy of the Henry family

96 / spotlight / Audi magazine Audi magazine / 97 Cult ob jects

The weird, wild and utterly desirable.

Alpina Mobile Bar & Grill Nothing goes better with a great steak than an equally impressive beer. The Alpina Mobile Bar & Grill gives you the best of both worlds. This two-in-one beer station and barbecue is the perfect piece to wheel out for those great outdoor moments with your friends and family. Due to the brilliantly designed refrigeration unit, you can enjoy ice-cold beer for hours without the need of an electrical outlet. $8,916.18*

BeoSound 8 by Bang & Olufsen Acoustically superior and extremely versatile, the BeoSound 8 benefits from advanced and exclusive technologies to deliver big sound from relatively small speakers. $999.00 www.bang-olufsen.com/beosound 8

Urwerk 202 Twin Turbine Hammerhead This timepiece is dubbed the rebel of contemporary horology, and it’s easy to see why. It is the first watch Big Block Winder in the world whose timing is regulated by fluid dynam- No vehicle in the world is quite as exclusive as the Bugatti Veyron, and we thought ics. Stunningly designed, it is one of the most unique you might like this Big Block Winder. Each of the 16 combustion chambers has been timepieces you’ll find in the world. $165,000.00 converted into watch winders, so your timepieces perform with the precision of the Veyron itself. $120,500.00 nPower Peg Now you can charge your mobile phone on the go. This little device generates electricity as you walk, so it’s the perfect companion for camping or travel or anytime you won’t be near a power source. You won’t have to worry about missing that all-important phone call or having to get to your computer to check your e-mail. $159.00

* Based on exchange rate at time of printing.

98 / cult / Audi magazine Audi magazine / 99 Cult apps DEVICE MEET DOCK.

Epicurious Audi Roadside App B ANG & O LUFSEN ADV ANCE D S O UND SYSTEM Recipes from the award-winning food site Epicurious.com are now The new Audi Roadside App provides faster access FOR AUDI A 7 SPORT BACK available in a fun and simple app. Search for more than 30,000 to roadside assistance by reading data about your delicious, professionally created recipes from Bon Appétit, Gourmet, vehicle and relaying the problem and your location and renowned chefs’ cookbooks. Save your favorite recipes, and to an Audi Roadside Assistance dispatcher. Once sync your Favorites list in the app with your online Recipe Box at help has been sent, an estimated time of arrival is Epicurious.com. And get access to authoritative recipe reviews displayed so you know when it will arrive. from Epicurious members.

Flipbook

The number one animation app, Flipbook brings your doodles to life with easy-to-use tools and multiple ways to share your creations with friends. You can load images from your photo library and draw on top of them or simply create your animations from scratch. Flipbook puts the power of animation into your hands.

Innovate Motorsports Wi-Fi Interface

Designed for the true motorsports enthusiast, this Wi-Fi-enabled app provides a link between any late- model car and an Apple® iPhone® or iPod® touch. Once connected, the driver can monitor vital engine stats and performance in real time.

Instagram

Transform your everyday moments into works of art. Instagram allows you to use one of several filtered effects or tilt-shift blur to breathe new life into other- BE OSOUND 8 wise ordinary mobile photos. You can share your

photos in a simple photo stream with friends as well iPod, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. Wall mount also available for BeoSound 8. as follow your friends at the click of a button.

Dock your iPad, iPod or iPhone in the new BeoSound 8. Or connect an MP3 player, PC or MAC and let every note, ri , chord, pop, phrase and quirk take your head wherever you want. This amazing speaker is a true Bang & Olufsen powerhouse of sound that you don’t want to live without.

My Fitness Pal Photosynth Going for a spin? Well now get the same unparalleled sound performance in your Audi with Bang & Olufsen’s Advanced Sound Systems custom made for the Audi ﬂ eet. Featuring the largest food database of any calorie counter (over A first of its kind, Photosynth lets you wirelessly 1,000,000 items) and an incredibly fast interface for entering transfer your photos/videos between your computer, Stop by your closest B&O showroom and show your Audi keys for your chance to win a BeoSound 8. Visit www.bang-olufsen.com or call food and exercise data, My Fitness Pal is the fastest and easiest iPad®, iPhone or iPod touch®. It is supported by 888 315 9679 for more information about the BeoSound 8. MSRP $999. to use calorie-counter app available today. In addition to counting both Wi-Fi and Bluetooth®, so transfers can be calories, its vibrant fitness community will provide you with the made quickly and directly between mobile devices. tools and support you need to achieve your goals.

10 0 / cult / Audi magazine