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TV DIGITALI (TER+SAT): Trend Share

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TV DIGITALI (TER+SAT): Trend Share Il Novembre della TV Digitale Analisi Novembre 2011 Solo canali a rilevazione Auditel giornaliera GRUPPO SKY+FOX: Trend Share 5,9% 6,1% 5,5% 5,6% 5,2% 5,2% 5,1% 4,9% 5,1% 4,9% 4,7% 4,8% 4,5% +11% nov-10 dic-10 gen-11 feb-11 mar-11 apr-11 mag-11 giu-11 lug-11 ago-11 set-11 ott-11 nov-11 Var% vs omologo 10 Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM- Fascia 02.00-02.00; Individui *Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) 1 ALTRE TV DIGITALI (TER+SAT): Trend Share 25,2% 25,9% 23,7% 23,5% 21,6% 21,6% 20,2% 20,0% 20,2% 19,5% 19,3% 19,1% 15,0% +44% nov-10 dic-10 gen-11 feb-11 mar-11 apr-11 mag-11 giu-11 lug-11 ago-11 set-11 ott-11 nov-11 Il dato comprende le REGIONI ALL DIGITAL share delle Altre DTT • 2008: Sardegna e Valle d’Aosta • 2009: Lazio, Campania, Trentino • 2010: Piemonte e Lombardia (novembre), Emilia Romagna, Veneto, Friuli (dicembre) • 2011: Liguria Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM- Fascia 02.00-02.00; Individui 2 *Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) TOTALE TV DIGITALI: Trend Share 31,7% 30,7% 28,9% 29,6% 27,2% 26,7% 25,3% 25,1% 25,2% 24,3% 24,2% 23,6% 19,7% +35% nov-10 dic-10 gen-11 feb-11 mar-11 apr-11 mag-11 giu-11 lug-11 ago-11 set-11 ott-11 nov-11 Var% vs omologo 10 REGIONI ALL DIGITAL • 2008: Sardegna e Valle d’Aosta Il dato comprende le • 2009: Lazio, Campania, Trentino share delle Altre DTT • 2010: Piemonte e Lombardia (novembre), Emilia Romagna, Veneto, Friuli (dicembre) Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM- Fascia 02.00-02.00; Individui *Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) 3 GRUPPO SKY+FOX: share per fascia 7,0% 6,2% 5,8% 5,2% 4,4% 3,9% 3,7% +11% +20% -3% +6% +6% +14% +25% 0200 0200 0700 1200 1200 1500 1500 1800 1800 2030 2030 2300 2300 0200 Var% vs omologo 10 Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM Novembre 2011; Individui *Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) 4 ALTRE TV DIGITALI (TER+SAT): share per fascia 28,6% 26,3% 21,6% 21,0% 21,8% 17,7% 17,8% +44% +40% +41% +40% +39% +48% +54% 0200 0200 0700 1200 1200 1500 1500 1800 1800 2030 2030 2300 2300 0200 Il dato comprende le REGIONI ALL DIGITAL share delle Altre DTT • 2008: Sardegna e Valle d’Aosta • 2009: Lazio, Campania, Trentino • 2010: Piemonte e Lombardia (novembre), Emilia Romagna, Veneto, Friuli (dicembre) Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM– Novembre 2011; Individui *Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) 5 TOTALE TV DIGITALI: share per fascia 32,7% 31,9% 28,8% 26,7% 24,8% 23,9% 21,2% +35% +36% +30% +32% +32% +37% +46% 0200 0200 0700 1200 1200 1500 1500 1800 1800 2030 2030 2300 2300 0200 Var% vs omologo 10 REGIONI ALL DIGITAL Il dato comprende le • 2008: Sardegna e Valle d’Aosta share delle Altre DTT • 2009: Lazio, Campania, Trentino • 2010: Piemonte e Lombardia (novembre), Emilia Romagna, Veneto, Friuli (dicembre) Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM – Novembre 2011; Individui* Da maggio 2011 le 6 audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) GRUPPO SKY+FOX: i canali più visti Audience Minuto Medio 48.820 40.482 33.468 28.515 24.659 23.823 23.111 22.764 18.994 18.041 Sky TG24 Sky Sport Sky Fox Sky Calcio Fox/HD Sky Sport Sky Uno Sky Sky 1 Cinema 1 Crime/HD 1 24 Cinema Cinema +1 +24 Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM Novembre 2011 - Fascia 02.00-02.00; Individui * Fox Crime+Fox Crime HD – Fox+Fox HD* Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) 7 GRUPPO SKY+FOX: il programma più visto per i primi dieci canali Canale Data Fascia Oraria Programma AMM 1 Sky TG24 12/11/2011 21-22 Speciale Sky Tg 24 388.657 2 Sky Sport 1 29/11/2011 21-22 Napoli-Juventus (calcio serie A) 1.252.043 3 Sky Cinema 1 21/11/2011 22-23 Immaturi (prima tv) 550.018 4 Fox Crime/HD 10/11/2011 21-22 CSI Scena del Crimine 314.193 5 Sky Calcio 1 26/11/2011 21-22 Lazio-Juventus (calcio serie A) 767.185 6 Fox/HD 22/11/2011 21-22 Terra nova (prima tv) 307.243 7 Sky Sport 24 06/11/2011 14-15 Fischio d’inizio Sky Sport 24 142.760 8 Sky Uno 17/11/2011 22-23 X Factor (talent show) 727.966 9 Sky Cinema +24 01/11/2011 22-23 Innocenti bugie 223.462 10 Sky Cinema +1 07/11/2011 23-24 Vi presento i nostri 178.834 Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM Novembre 2011 - Fascia 02.00-02.00; Audience Minuto Medio Individui * Fox Crime+Fox Crime HD – Fox+Fox HD Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) 8 ALTRE TV DIGITALI (TER+SAT): i canali più visti Audience Minuto Medio 110.174 110.157 100.501 97.469 95.252 89.445 78.556 72.518 66.424 66.246 Rai 4 Real Time Rai News Boing Iris Rai Mediaset La5 Cartoonito Rai Yoyo Premium Extra Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM Novembre 2011 - Fascia 02.00-02.00; Individui L’audience di K2 è comprensiva della quota derivante dalla piattaforma analogica *Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) 9 ALTRE TV DIGITALI (TER+SAT): : il programma più visto per i primi dieci canali Canale Data Fascia Oraria Programma AMM 1 Rai 4 02/11/2011 23-24 Pearl Harbor 584.088 2 Real Time 11/11/2011 23-24 Il boss delle torte 454.511 3 Rai News 12/11/2011 21-22 Speciale Rai News 487.096 4 Boing 25/11/2011 20-21 Leone Cane Fifone/The Garfield Show 435.521 5 Iris 13/11/2011 22-23 Spiriti nelle tenebre 446.929 6 Rai Premium 26/11/2011 14-15 Il maresciallo Rocca 336.987 7 Mediaset Extra 27/11/2011 20-21 Colorado 515.665 8 La5 13/11/2011 22-23 Dirty Sexy Money 322.963 9 Le avventure di Chuck and Cartoonito 20/11/2011 9-10 Friends/Orsetto Rupert/Caillou 243.394 Sam il pompiere/Bob 10 Aggiustatutto/Peppa Rai Yoyo 23/11/2011 19-20 Pig/Pocoyo/L’albero azzurro 260.145 Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM Novembre 2011 - Fascia 02.00-02.00; Audience Minuto Medio Individui *Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) 10 Appendice - Elenco canali rilevati 11 Canali Satellitari Gruppo Sky+Fox Sky Cinema 1 Sky Calcio 9 Fox Retro Sky Cinema +1 Sky Calcio 10 Fox+2 Sky Cinema +24 Sky Calcio 11 Fox Crime+2 Sky Cinema Family Sky Calcio 12 Fox Life+2 Sky Cinema Max Sky Calcio 13 History Channel Sky Cinema Max +1 Sky Calcio 14 History Channel +1 Sky Cinema Hits Sky Calcio 15 NatGeo Adventure Sky Cinema Passion Sky Mosaico Interattivo 2 Sky Cinema Classics Sky Uno NatGeo Wild Sky Cinema Comedy Sky Uno +1 Nat. Geo. Channel/HD Sky Sport 1 Sky TG24 Nat. Geo. Channel +1 Sky Sport 2 Sky TG24 Active Sky Sport 3 Sky TG24 Eventi Sky Sport Extra Sky TG24 Primo Piano Sky Sport 24 Sky TG24 Rassegne Sky Super Calcio Sky Sport Active Sky Mosaico Interattivo Sky Meteo24 Sky Calcio 1 Sky Inside Sky Calcio 2 Cult Sky Calcio 3 Fox/HD Sky Calcio 4 Fox +1 Sky Calcio 5 Fox Crime/HD Sky Calcio 6 Fox Crime +1 Sky Calcio 7 Fox Life Sky Calcio 8 Fox Life +1 12 Canali Altre Tv digitali (ter+sat) Dea Super Animal Planet Disney XD +1 My Deejay Discovery Channel Live! Music On Sky Discovery Channel +1 Music Box Onda Latina Discovery Science Rock Tv Eurosport Disc. Travel e Living Hip Hop Tv Eurosport 2 Real Time+1 Boomerang MGM Channel Alice Boomerang +1 E! Entertainment Leonardo Cartoon Network+1 Gambero Rosso Channel Marco Polo Gxt Arturo Current Gxt +1 Diva Universal Jim Jam Comedy Central Lei Zone Fantasy Comedy +1 Yacht e Sail Video Italia Mtv Brand New Deakids Diva Universal Mtv Gold Deakids +1 AXN Jim Jam+1 Mtv Hits AXN +1 Espn America Mtv Pulse AXN Sci-Fi Espn Classic Nick Jr. Lady Channel Nickelodeon Match Music Nickelodeon +1 La3 Jimmy Man-ga Dove Tv ESPN Classic ESPN America You e Me Altre SAT 13 Radio Italia Tv Canali Altre Tv digitali (ter+sat) Disney Channel Disney Channel +1 Premium Calcio/HD1 Disney Junior Rai 4 Cartoon Network Premium Calcio 1 Rai 5 K2 (anche analogica) Rai Scuola Premium Calcio 2 Frisbee Rai Storia Premium CalCo 3 AB Channel Rai Gulp Premium Calcio 4 Nuvolari Poker Italia 24 Rai News Premium Calcio 5 Real Time Rai Sport 1 Premium Calcio 6 Tg Norba 24 Rai Sport 2 Premium Calcio 7 Rai Movie Rtl 102.5 Mediaset Extra Rai Premium Cielo La7D Rai Yoyo Sportitalia 1 Coming Soon Sportitalia 2 Iris Premium Serie B1 Disney Channel +2 La5 Premium Serie B2 Disney XD Boing Premium Serie B3 Disney XD+1 Mediaset Extra Italia 2 Disney Yunior + Supertennis Altre DTT* Disney XD +2 *Il dato relativo alla voce Altre Dtt comprende le share delle Altre Tv Digitali (Premium Gallery) e le share delle tv locali e nazionali ottenute nelle regioni all digital 14 .
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