Confturismo Presents What There Is to Discover in Varese Province, at the Table, and on the Bicycle

VareseNews http://www.varesenews.it Confturismo presents what there is to discover in Varese Province, at the table, and on the bicycle Data : 6 marzo 2014 Discover Lake Maggiore by bicycle, taste typical dishes, try the excellent, local gourmet specialities. The “Product Club” projects presented this morning at the launch of Confturismo, the discussion that brings together different organisations from the worlds of government, commerce and hotels, are looking to the Expo and to the relaunch of tourism in our Province (representatives of the organisations UNIASCOM, Confcommercio, Federalberghi Varese, the Chamber of Commerce, Promovarese, the Italian Federation of Commercial Concerns, the Bilateral Tourist Board, the Varese Tourist Consortium, the Mountain Communities, Commercial Districts and Travel Agents are all involved). “Confturismo sets out to act on two fronts,” the chairman of Federalberghi Varese, Guido Brovelli, explained. “The objective of the first is to encourage collaboration between businesses, and of the second, to put forward the actions necessary to increase the appeal of tourism in Varese.” “Our associations have undertaken to provide this important support to Varese companies,” said the Chairman of UNIASCOM, Giorgio Angelucci. “We’ve been able also to count on significant resources, which the Chamber of Commerce has made available in preparation for the Expo, to support the so-called ‘product clubs’.” The Chamber of Commerce has allocated €750,000, to which the region has added €300,000, for projects linked to the tourism economy in Varese Province.” In this specific case, two different interventions have come out of Confturismo, “Lake Maggiore Bike Hotels” and “Varese Food and Wellness”. The former, which was illustrated by the product manager, Fabio Lamera, concerns cycle tourism along the paths and cycle paths in the province, with two exceptional endorsements, by Claudio Chiappucci and Valentina Carretta. 1 / 2 VareseNews http://www.varesenews.it “The slogan is ‘Come and cycle in the land of champions’, as Varese Province can indeed claim this great tradition. We are aiming at tourists, particularly at foreign tourists, who love this type of holiday, and we provide the services of our bike hotels: from attended storage and bicycle hire, to a repair corner, from information on routes in the province, to specialised guides.” There are currently eight hotels that have joined (the Conca Azzurra, in Ranco, the Camin, in Colmegna, the Ungheria, in Varese, the Vecchia Riva, in Varese, La Bussola, in Cittiglio, the Alpino, in Cuasso al Monte, the Belvedere, in Ranco and the City Hotel, in Varese), but the intention of the promoters is to extend this network. Giordano Ferrarese, the coordinator of the project, explained, “Over forty businesses have joined the product club ‘Varese food and wellness’, which began with the aim of creating routes dedicated to food and wine. Quality food is important when talking about a province. With this viewpoint, we created two menu lines, the ‘wellness menu’ (‘menù del benessere’), and the ‘knowledge and flavours menu’ (‘menù sapere e sapori’), each of which use excellent local products, and each business can adopt the menus and adapt them to the seasonal products. However, the project is far broader and also includes promotions, training and control of the quality standards promised to the clients.” (In the photo, from left, Rudy Collini, Chairman of Promovarese, Fabio Lunghi, member of the Committee of Varese’s Chamber of Commerce, with responsibility for tourism, Giorgio Angelucci, Chairman of UNIASCOM Varese, Guido Brovelli, Chairman of Federalberghi Varese, Giordano Ferrarese, Provincial Trustee of the Italian Federation of Commercial Concerns, and Fabio Lamera, the product manager for the Bike Hotels). 2 / 2 Powered by TCPDF (www.tcpdf.org).

Load more