Design BACHELOR IN

www.ie.edu/university/design BACHELOR IN

Don’t forget to check out our blog: 15.07.2019 drivinginnovation.ie.edu Design Create a better reality CONTACT US [email protected]

CAMPUS IN SEGOVIA Cardenal Zúñiga, 12 40003 Segovia, Spain

T. +34 921 412 410

CAMPUS IN MADRID María de Molina, 31 Bis. 28006 Madrid, Spain

T. +34 915 689 600

The information in this brochure is subject to revisions or changes. You will nd the most up-to-date information on the IE University s website.

FIND US ON @ieuniversity

@ieu_admissions

Type of Degree Undergraduate

Language English

Format Full-time

Location Segovia and Madrid

Duration 4 years

Start / Date September The Bachelor in Design is a comprehensive INTERNATIONAL OFFICES degree that seeks to challenge today’s physical, experiential, functional and emotional reality. EUROPE LATIN AMERICA Indonesia – Jakarta It has been designed for the exible and [email protected] [email protected] [email protected] Benelux – Amsterdam Argentina & Uruguay Japan – Tokyo audacious individuals who can transform reality [email protected] – Buenos Aires [email protected] [email protected] into something better and more sustainable, France – Paris [email protected] Singapore & Southeast [email protected] Asia – Singapore independently of the available resources. Brazil – Sao Paulo [email protected] Germany, Switzerland [email protected] [email protected] & Austria – Munich [email protected] Chile – Santiago de Chile South Korea – Seoul The IE School of Architecture & Design degree uses [email protected] [email protected] Italy & The Balkans – Milan a unique combination of solid design foundations, [email protected] Colombia – Bogota [email protected] MIDDLE EAST a demanding project-based methodology and a Portugal – Lisbon [email protected] & AFRICA [email protected] [email protected] focus on real-life challenges. The rigorous scienti c Ecuador – Quito Russia – Moscow [email protected] Saudi Arabia – Riyadh and creative aspects of design are combined with [email protected] [email protected] Mexico City – Mexico a business perspective, allowing you to transform Spain – Madrid & Segovia [email protected] UAE, Qatar, Bahrain, [email protected] Kuwait & Oman – Dubai and improve people’s daily lives. Peru, Bolivia [email protected] UK & Ireland – London & Paraguay – Lima [email protected] [email protected] West Africa – Lagos [email protected] [email protected] [email protected] NORTH AMERICA Southern Africa [email protected] Venezuela – Caracas – Johannesburg [email protected] [email protected] West & Midwest USA – Los Angeles [email protected] ASIA asia-pacifi [email protected] Please do not hesitate to South USA & Caribbean contact the offi ce nearest – Miami Australia & New Zealand to you should you need [email protected] – Sydney any additional information. [email protected] You can also contact us via Northeast USA – New York [email protected] ) [email protected] China - Shanghai & Beijing VIEW THE [email protected] www.ie.edu/offi ces INTERACTIVE IS Creative Studio. Canada – Toronto BROCHURE IS Creative Studio Business Cards [email protected] India & South Asia – Mumbai Madrid/Lima 2016 [email protected] YOU’VE GOT A MESSAGE!

DEAR STUDENT,

Design is a way of thinking.

The world is changing rapidly, and as designers, we are constantly facing uncertainty. Design helps us deal with this uncertainty and use it to our advantage. The design profession is quickly evolving; while people used to study just graphic, industrial, or interior design, the demand for specializations is now more widespread. Your job title might be artificial organ designer, cybernetic director, or fusionist, to name just a few.

We are starting to see that design and creativity are needed to confront an increasing number of difficult and complex tasks in our daily lives, and the need for professionals capable of tackling these new challenges is growing exponentially.

At IE University, we make sure you obtain the necessary skills and knowledge to become a designer, a profession that is constantly changing and developing.

As exciting as this sounds, the commitment required to meet the demands of the program is substantial. Think of these years as the launchpad for your career or as a training camp for your professional development. We will have thought-provoking debates and will work relentlessly to solve the world’s problems through new approaches and innovative methods. You will be encouraged to question things in order to provide answers and solutions to constantly evolving scenarios, disruptive technologies, and new social patterns.

You’ve just opened the brochure that The future is gearing up to be a golden age, filled with wonderfully wild will guide you through the first steps new possibilities and career opportunities for those immersed in the design to becoming the person you want to industry. be. It will give you a detailed view of The whole team at the IE School of Architecture and Design and I want to the IE University student experience make sure you have a great time and an enriching experience in this new and, specifically, what life is like as endeavor you are about to embark on. part of the Architecture program. Learn firsthand about the amazing We are looking forward to meeting you. journey you will embark on over the next four years and the opportunities available to you as an IE University student. By the time you’re finished reading, you’ll be one step closer to becoming part of the talented Edgar González community we are so proud of. Director of the Bachelor in Design IE School of Architecture & Design

IE School of Architecture & Design places emphasis on excellence in design, innovation, and entrepreneurship. Our students are encouraged to take a creative approach to architecture, learn the latest digital skills in a contemporary context, and develop talents to become leaders in a changing field. IE School of Architecture & Design is part of a broader university, which supports learning across disciplines, especially the humanities and business.

PARTNERS, EXCHANGE, design that confer to each of our you to gain real world experience INTERNSHIPS programs the added value of learning in some of the most prestigious IE School of Architecture and Design from the experience of leaders in their studios worldwide. understands that collaboration, fields. especially on an international level, Dual Degree in Business contributes to our community. OTHER BACHELORS BESIDES Administration and Design Recognizing and appreciating diverse THE BACHELOR IN DESIGN: The Dual Degree in Business outlooks by studying and working Administration and Design is a with others in different places and in Bachelor in Architectural Studies demanding program for creative different settings enhances the overall This bachelor degree is aimed at those individuals with a passion for academic experience. who are passionate about architecture innovation and business, looking and aspire to make innovative and to produce lasting value within PROGRAMS meaningful environments. The the corporate world. Embark on a We offer a series of programs. The five- program surpasses the boundaries unique learning journey where you year Bachelor in Architectural Studies of conventional architecture degrees harness the power of future-forward degree means that upon completion by combining design, management, design, develop unparalleled business our students have completed all the and entrepreneurship. Together, knowledge, and gain real-world, requirements to be fully recognized these elements provide you with hands-on experience. architects. The various masters and the knowledge and skills you need special programs allow our students to to build a unique profile capable acquire the skills needed in the world of driving innovative projects MASTERS of architecture in order to develop and successful teams. Based on IE successful careers. Moreover, all this is School of Architecture and Design’s › Master in Architectural Management combined with direct and continuous international recognition, this and Design. contact with leading international bachelor degree has an exclusive › Master in Strategic Design of Spaces. professionals in architecture and internship program that will allow › Master in Real Estate Development. ARCHITECTURE Scale is an object’s size in relation to ourselves and the world & DESIGN around us. As a designer, you can draft and create intangible concepts such as systems or strategies, small objects such as It’s a matter of scale SIM cards or pens, or large-scale structures like buildings or even cities. Our design school offers programs all along this scale. While the Bachelor in Design focuses on the small end of the scale, the Bachelor in Architecture concentrates on the larger one. Both come together in the study of products and interiors, where students from the two programs collaborate and share knowledge. BACHELOR IN DESIGN BACHELOR BACHELOR IN ARCHITECTURAL STUDIES BACHELOR

STRATEGIC DESIGN AND VISUAL DESIGN PRODUCT & DIGITAL SPACES DESIGN ARCHITECTURE URBAN DESIGN USER EXPERIENCE (UX) PRODUCT DESIGN Functionality experiences evolving. attitude andconnecting with culture andwith your senseofhow societyis in designisimportant,ofcourse, butitisn’tenough. For meit’sabout critical and bringingthemtogetherinaproduct. It’s abouttakingona

PATRICIA URQUIOLA, Spanish architect and designer My Studies

(

IE University Studying at IE University means not only that you will receive the encourages a project-based most up-to-date education; you will also be joining a community model in which our students of exceptional academics who share your passion and look learn by doing. forward to guiding you throughout your degree. They will help you learn and provide you with the tools that will help you become the professional you want to be.

FIVE REASONS TO STUDY THIS DEGREE AT IE UNIVERSITY 12

STUDENT PROFILE 13

THE PILLARS OF DESIGN AT IE UNIVERSITY 14

STUDY PLAN 18

THE DESIGN COUNCIL 22

FAB LAB 23

PROFESSIONAL CAREERS 26

STUDENT PROJECTS 28

LEARNING BY DOING 40 FIVE REASONS BE PART OF AN LIVE STUDENT ENVIRONMENT THAT ENTREPRENEURSHIP 12 DRIVES INNOVATION TO STUDY THIS IE University is recognized PROFILE Innovation is about in Europe and beyond for its 13 DEGREE AT collaborating and entrepreneurial spirit and its Defining your future understanding social context. expertise in business education. Diverse environments The management skills you will IE UNIVERSITY encourage more innovative and gain are essential to adapting ef- creative solutions. IE University fectively to the changing profiles A sure path to success has more than 130 nationalities of today’s design professionals. represented on campus, which means that you will be sharing ideas, collaborating and working on projects with people from many different countries. IE University welcomes students who embrace change and seek an innovative learning experience. Our unique community is formed by students from over a hundred countries and a faculty made up of prestigious academics, successful professionals, and industry leaders. Through a

personalized path and a student-centered methodology, Studies My IE University helps students enhance their unique value and play a leading role in shaping the world.

THE BACHELOR IN DESIGN GRADUATE PROFILE The person you will become is a IS FOR INDIVIDUALS WHO ARE professional with a rigorous design constantly observing, questioning, and mindset, capable of understand- challenging the world that surrounds ing problems globally and acting them. They believe that there are locally. You will be a people-centered many ways to do things, not only designer with a functional and LEARN FROM A UNIQUE WORK IN THE PERFECT BE BACKED BY when it comes to redesigning them, emotional approach and a deep un- METHODOLOGY SPACE TO EXPERIMENT THE SCHOOL OF but also when creating and testing. derstanding of society, technology, You will benefit from the unique You will have access from the ARCHITECTURE combination of solid design very beginning to the Fab Lab, AND DESIGN LOOKING FOR and sustainability. You will be able to foundations and a demanding a space where creative ideas The IE School of Architecture an innovative program that combines collaborate with diverse teams and project-based methodology. You becomes reality. You will have and Design places emphasis solid design foundations with real-life propose innovative designs. will address real-life challenges the chance to experiment on design, innovation, and Bachelor in Design projects to take on the world’s com- that combine the rigorous and develop your projects an entrepreneurial spirit. scientific aspects of design with either using the latest digital Design students will be part of plex, rapidly changing, and unpre- a business perspective. technology or with traditional a community of professionals dictable challenges with a sustainable carpentry tools. who consistently take a creative approach. approach to architecture and design by thinking critically TO BECOME and outside of traditional A design consultant; boundaries when confronted A user experience designer; with a challenge. A strategic designer; A visual designer; A digital product designer. IE U niversity WHAT IS DESIGN AT IE UNIVERSITY?

THE PILLARS OF DESIGN DESIGN CULTURE BUSINESS Here you will explore This course provides 14 the foundations and training in managing AT IE UNIVERSITY history of design. You design companies as will also become familiar well as in professional 15 Create a better reality with new dynamics etiquette. You will that have resulted from gain skills in the recent transformations fields of humanities, in the practice. This communication, and combination will allow professional ethics, and you to understand will experience other the world and identify viewpoints and develop The Bachelor in Design is a comprehensive program that seeks to opportunities to add your interpersonal skills value in society. by mingling with students challenge today’s physical, experiential, functional, and emotional from other programs. reality. It has been designed for adaptable and audacious individuals who can transform reality into something better and more sustainable, independently of available resources.

The IE School of Architecture & Design uses a unique combination of solid design foundations, a demanding project-based methodology, and a focus on real-life challenges. The rigorous My Studies My scientific and creative aspects of design are combined with a business perspective, allowing you to transform and improve people’s daily lives.

BENEFIT FROM A SOLID DESIGN THINGS THAT ACQUIRE A SCIENTIFIC BE IN TOUCH WITH REAL- AND COMPREHENSIVE- MATTER APPROACH TO UNDER- WORLD PROBLEMS LEARNING METHODOLOGY STANDING REALITY Preparing designers to take This program unites theory Understanding business In order to understand the on the world’s complex, and practice, bringing de- principles and the path complexity of today’s world rapidly changing, and sign culture and techniques from idea to the market- and develop good design unpredictable challenges together. With this combi- place is a key principle that criteria, this program uses a requires lots of experience. nation, you will be able to you will have in mind from transdisciplinary approach Our project-based method- bring your vision to life and the beginning to the end of that relies on inputs and in- ology encourages students create strong proposals. your studies. You will learn formation from other fields, to experiment and learn how to create a business such as social sciences, tech- by doing. You will have a You will become a plan to transform your ideas nology, and sustainability. chance to tackle real-world Bachelor in Design well-rounded designer by into valuable solutions With this broad approach, problems in collaboration learning about the history to improve people’s daily you will become a skilled with our Design Council. of design, methodology, and lives. You will learn how to observer capable of inter- As our partners, industry business management, as present your designs and preting needs in people’s members will share recent well as various representa- manage the process in a daily lives. projects with you. Our TECHNIQUES APPLIED SCIENCES PROJECT-CENTERED This module provides Here you will explore DESIGN tional techniques such as sustainable way. We use students and faculty will do an advanced look at the social sciences, As the backbone of the drawing for analysis, draw- many techniques, includ- research, propose alterna- tools and codes used in technology, and program, the Design Studio professional practice. sustainability. You ing for communication, and ing design thinking, rapid tive plans, and create design classes aim to solidify and You will learn how to will develop the skills apply all the knowledge 3D visualization. prototyping, and design cri- proposals for members of join design and business, to foster innovation you accumulate each developing an approach and execute designs tiques to achieve the most the Design Council. semester into real-life that takes into account centered on human scenarios, which become innovative outcomes. both technical knowledge beings . richer and more complex and the needs of the as you progress in your IE U niversity market. studies. 16 “We recognize that the design professions 17 are changing and quickly evolving. IE’s approach means that our graduates will be able to embrace future changes and chart interesting career paths, no matter what the future holds”

Martha Thorne, What is the IE School of Archi- Where can graduates work after graduating Dean of IE School tecture and Design? from this program? of Architecture and Studies My It is a widely recognized private Students will be able to work at a myriad of plac- Design institution that prides itself of es. Many traditional companies are employing an open, innovative approach to designers to tackle branding, strategic planning, education. Our students and faculty from all over and user experience design. Design-focused the world bring together diverse viewpoints and firms work on websites, apps, other forms of contribute to an exciting learning environment. digital media, and all sorts of graphic products. Today, exhibitions, work, retail, and other spaces What is design at IE University? need qualified designers. Its also great to special- Design is a creative process that leads to the ize by going on to graduate study. great value that professionals add when faced with a complex problem to solve. The outcome How do design, technology and communication may be an object, a space, a strategy, a way of complement one another at IE University? communicating a message, or almost anything. At IE University, we see the world as an integrat- However, the results always go beyond the mere- ed place, where the traditional barriers between ly functional and are comprehensive, sustainable, disciplines are being removed for by a more technologically appropriate, aesthetically pleas- interdisciplinary approach. This mindset allows ing, and user-centered. us to work together with other schools at IE University to share knowledge, open new doors, Bachelor in Design Why should someone study design at IE? and advance the field. IE’s design program allows students to integrate knowledge from a variety of fields, including Could you share a piece of advice with design, to prepare for a fulfilling career finding future students? useful and meaningful solutions to many types of Come to IE University with an open mind and challenges. be ready to roll up your sleeves and get your hands dirty. Design is challenging, fun, necessary, Who should enter this program? creative, involves lots of practice (and sometimes People who are not afraid of complex issues, are failure), and is enormously satisfying. willing to think outside the box, are not deterred by obstacles along the way, and who want to IE U niversity make a difference in people’s everyday lives. STUDY PLAN STUDY PLAN

The hunt for knowledge LOCATION

Design Studio The space where you will work on your projects with peers and professors Segovia Madrid

– YEARS � � YEARS � �

FIRST YEAR THIRD YEAR

First Semester First Semester

Introduction to Design Psychology and User - Design Studio III: Focus on Materials and Applications II Studio: Learning by Doing Centered Design Spatial Design Quantitative Methods Design History I IE Module: Writing Skills Processes and Design Theory IE Module: Global Challenges Design Skills I IE Module: Presentation Skills

Second Semester Second Semester Electives Introduction to Design Sociology and Culture Studio: Collaborative Design IE Module: Business Design History II Management Visualization and FOURTH YEAR Representation Techniques

First Semester

Design Studio IV: Programming for Designers SECOND YEAR Focus on Strategic Design IE Module: Design Contemporary Design Trends Management Typography Layout and First Semester Presentation FIRST YEAR you build up your skills; you will be FOURTH YEAR During your first year, you will have expected to integrate information, The fourth year is all about consolidat- Design Studio I: Focus on Research Techniques Visual Design Ethnography a broad introduction to the world of concepts, and techniques from related ing knowledge. You will learn about Design Methodology IE Module: Entrepreneurship Second Semester design and you will begin to develop the disciplines. the latest developments in creative Interactive and Digital Tools necessary skills to work and succeed as a technology and you will use them as Design Narratives Fabrication Technologies designer. You’ll take a first look into the THIRD YEAR tools for your design practice. You will Portfolio Design Final Project multidisciplinary aspects of the profes- During the first half of your third year, learn about the latest trends in digital Second Semester sion and you’ll benefit from our design you will continue developing your de- fabrication and study creative coding studio methodology, defined by its signer skills in five areas: design culture, and programming from a designer’s Design Studio II: Focus on Materials and Applications I Product Design COMPONENTS CREDITS practical approach and its combination techniques, applied sciences, business perspective. Sustainability Design and Criticism IE Module: Professional Skills of individual and collaborative work. and project-centered design. You will Basic Courses 60 build a theoretical framework and learn During this year we will also address the Core Courses 135 SECOND YEAR about materials and their different uses. main issues regarding the dissemination Elective Courses 30 In your second year of study you will You will take several elective courses, of your work, reaching out to important Final Project 15 learn about the creative methodologies which will allow you to personalize stakeholders, working on your portfolio, Credits needed to graduate 240 currently being used in professional your career path an experience more and the storytelling of your projects. practices, and you’ll develop a critical types of design. During this year, you approach to your designs. The assign- will also be able to study abroad. ments will become more complex as

Note: this information is subject to change, please contact the Admissions Department for the updated curriculum. Research A UNIQUE MIX OF COURSES Techniques 20

Design Skills Fabrication 21 Technologies Technologies To User Centered understand Design Programming the user for designers Ethnography You will study To the following courses: bring and prototype Psychology your ideas into the real Sustainability Materials and and Culture Quantitative Sociology world applications

methods You will study the following courses: My Studies My

Interactive and

Design Tools

Theory Processes Writing Skills and Design Design Design Studio Typography

To and Criticism Layout and Presentation Skills Presentation ask the right Global Presentation questions challenges To and Visualization Representation Techniques and find the Design Communicate best and Methodology Communication effectively Skills innovative Design History You will study the solutions following courses: Contemporary

You will study the Design Trends Portfolio Design Bachelor in Design following courses: To Intro to

create Entrepreneurship business Management Presentation skills Skills value through Professional

design Design Management Design Narratives You will study the following courses: IE U niversity THE DESIGN COUNCIL FAB LAB MEMBER OF THE GLOBAL 22 The platform that connects A place to learn FABLABS NETWORK BY MIT 23 academia with the real world by making

In today’s world it is more important than ever to combine professionals, industry and academia in order to gain invaluable insight and knowledge. Our School seeks to form an intense bond between education and the real world, in order to understand cutting edge design trends and social tendencies, and our partners in the field who provide up-to- The Fab Lab is a fundamental part of what we call date information on what’s really happening. the culture of making. It is a place where students can — The Design Council is formed by prominent companies, experiment with digital and traditional woodworking organizations and professionals who share the belief Students using the laser cutter to build a tools. Throughout their studies, students will have the model and test his idea and carpentry tools. Studies My that design is a powerful tool for change. This Council is opportunity to experiment with different materials in composed by three type of members: Student testing his idea with one of the 3D order to understand how they fit together. printers available in the FabLab

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THE ADVISORS THE STUDIOS BUSINESS AND INSTITUTIONS For design students, it is essential to The advisors are renown and influ- Those professionals who take on Those who know the value of design know how to bring an idea to life. encial professionals that have their clients’ challenges and seek to tackle today and use it in their day to day Their proposals are tested through the finger on the pulse of the broad world them from their design office. business or institutional activities. creation of prototypes to ensure that of design. they have work as intended. There are They will also bring their perspective These companies and public institu- two parts to the Fabrication Lab: one They will help us to define the Coun- on solving client’s problems to share tions will bring challenging projects uses digital tools (CNC router, laser cil’s agenda, the most important issues with our community. to collaborate with IE University’s cutters, 3D printers) and the other to tackle, which will be mainly related students and professors to define the which uses more traditional carpentry to worldwide problems. problem and work on possible innova- and shop tools, allowing students to tive solutions. make their ideas tangible. DEYAN SUDJIC Director of the design Museum of London Students will participate in workshops Bachelor in Design HUGH FORREST where they will acquire a wide variety Director at South by Southwest (SXSW) of technical abilities and learn how to Interactive Festival use different machines and tools safely. OLE BOUMAN Director of the Shekou Design Museum Our staff will be available throughout MARK CHOWN the process, advising students as they Director at ARUP develop their projects and guiding JEREMY MYERSON them through challenges. Director of the Helen Hamlyn Centre for Design IE U niversity HOW EXPERTS THINK

25 Why does design matter?

Deyan Sudjic, Director of the That’s like asking does Design Museum of London, member of the IE Design philosophy matter? Do Council economics matter? Design is not a thing that just sits there. It’s not an object; it’s not about chairs; it’s not about choosing colors; it’s not about taste. To me, design is a way of understanding Studies My the world around us. Design is not only about offering functional solutions, it can be about asking questions. Design is the way we shape the world around us. It’s the way that we look at those problems that face us all. Is the world going too fast? Has the smartphone killed off the idea of privacy? Will robots take away our jobs? All these things are shaped by and Bachelor in Design understood by design. You don’t need to want to be a designer to understand how important it can be to explore design, because design is a fantastic toolkit to

understand the world. IE U niversity PROFESSIONAL CAREERS The Design of the Future 26 A world of opportunity 27

According to Fastco Magazine in its piece “The Most Fastco Magazine, “The Most Important Design jobs of the Future”, design has matured Important from a largely stylistic endeavor to a field tasked with Design Jobs of The Future” solving thorny technological and social problems. Once you finish your degree, you’ll be ready to develop your career This evolution will only accelerate as companies enlist in a wide range of areas. Whether you are inspired by working in designers for increasingly complex opportunities. service design, user experience (UX), visual design, digital product This means that yesterday’s graphic designers are today’s design, or interior design, as an IE University Design graduate, you UX designers. Will tomorrow’s UX designers be avatar programmers, fusionists, and artificial organ designers? will be more than prepared to use your expertise in a design-driven Yes, according to the illustrious roster of design leaders they spoke with in the article. company, in your own studio, or as consultant helping traditional Studies My companies innovate. Below you will find some of the areas you can “Over the next five years, design as a profession will specialize in. continue to evolve into a hybrid industry that is considered as much technical as it is creative,” says Dave Miller, a recruiter at the design consultancy Artefact. “A new wave of designers formally educated in human- centered design —taught to weave together research, interaction, visual and code to solve incredibly gnarly 21st century problems— will move into leadership positions. They will push the industry to new heights of sophistication.”

SERVICE DESIGN USER EXPERIENCE (UX) VISUAL DESIGN PRODUCTS INTERIOR DESIGN

If you choose this area, If you are interested in If you prefer to focus on the If digital products such as If you prefer to have an you will be able to create improving the interaction look and feel of products websites and apps are what impact on a larger scale as Bachelor in Design services that are useful, between a user and a and services, you can you are passionate about, a designer and take over desirable, efficient, and product, you can work as a work as a creative graphic you can work as a digital the interior spaces where effective. You can work as a user experience designer, designer, a digital illustrator, product designer. You can people work, live, or shop, strategic design manager or interaction designer, a UX or even specialize in also focus on designing and you could be well suited to communication designer. researcher, or even a motion packaging. If you prefer to prototyping objects and work as a interior designer. If you prefer a role closer designer. work with a broader scope, products. to technology, you can also you can also become an art work as a processes and director. services designer or even as an intelligent systems designer. IE U niversity Branding a country 28 For this project, students 29 developed the visual design identity to accompany the brief strategy of their country, based on their history, culture, geography and values. Student Projects Student

They designed the branding

guidelines of their new Studies My identity including, logo, color palette, typography, imagery, tone of voice and the country’s flag. The aim was to create a cohesive brand where all elements work together. Bachelor in Design

TITLE OF THE PROJECT: BRANDING A COUNTRY SCAN THE CODE TO SEE MORE STUDENT COURSE: DESIGN STUDIO YEAR 2 PROJECTS IE U niversity )

Discover paradise, Elements desgined for editorial touchpoints of 30 Bititi’s visual identity. discover Bititi 31

BY FEDERICA CASO & CLAUDIA TIZÓN

( Studies My

Students design identity main materials, such as printed brochures, or its website.

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Sample of textures inpired by the animals of the country.

Bititi’s basic elements are based on the Island’s unique, diverse and vibrant culture. Students were inspired by the landscapes, textures and literature from Bititi to develop its playful and energetic visual identity. Bachelor in Design For the photographic style of Bititi, they chose close — Branding a country — Branding Projects Student up pictures, which include narrow views of textures and patterns. They created a total of three vertical advertisements that provoke the viewer into wanting to learn more about the island.

When developing the editorial touchpoints of Bititi, they explored the different integrations of the visual elements designed, by the use of the pattern, as well as, its photographic style. The primary typography chosen to be utilized is ´Raleway´and the secondary IE U niversity font is ´Chaparral´. Student Projects — Branding a country Astlo nothing like Thereʼs where allelementswork well together. The aimwas to create acohesive brand imagery, tone ofvoice andthecountry’s flag. including, logo, color palette, typography, branding guidelines oftheirnew identity geography andvalues. They designedthe their country basedontheirhistory, culture, identity to accompany thebriefstrategy of Year 2,students developed thevisualdesign For thisproject, carriedout inDesignStudio France andSpain. Astlo isafictional country located between BY ANURAG PHALKE

promote theturisminAstlom. printed publicitydesignedto Some samplesofdigitaland ( many technical information. turism guidewhich includes This project includesawhole — 33 32 IE University Bachelor in Design My Studies Student Projects PROJECTS MORE STUDENT CODE TO SEE SCAN THE COURSE: INTERACTION ANDDIGITAL TOOLS TITLE OFTHEPROJECT: APPS features andtasks. will list themost important to create auserflow that for theirappproject, and to fine-tune theuser stories individually andingroups Students have worked technology. relationship with digital playful andinquisitive instil inthemaproductive, interaction (function)and communication (form),and the foundationsofvisual to introduce students to The overarching goalis Apps 34 35 IE University Bachelor in Design My Studies 001 001 002 The App uses a face-scan to connect 36 with user’s friends.

003 My Studies My Student Projects — Apps Projects Student

004 Your favorite 002 With Boardless pick and choose from a variety of games through AR games to play from. with Boardless 003 With Boardless you won’t have to carry your boards BY ALEJANDRA DÍAZ anymore, and you can even read the rules and instructions. Bachelor in Design

004 005 Boardless enables its users to play Choose from a great boardgames whenever and wherever variety of games. they like, without the actual necessity of bringing the board-game. 005 Augmented Reality (AR) warrantees Boardless allows you to its user can connect with their friends play your favorite games by scanning their faces. through AR. IE U niversity ART.EXHIBIT supports amateur ) and aspiring artists’ creative Art.Exhibit, The usability of journey from start to finish; with the App has been 38 the necessary tools, an expressive studied to be as an App for artists community, and connections intuitive as posible. 39 required to unlock their potential. by artists It’s a platform for artists, by – artists; where they can inspire Sketches made and get inspired, create new BY CLAUDIA TIZÓN during the design exhibitions within existent famous process of the App. gallery spaces, gaining promotion and recognition as well. My Studies My Student Projects — Apps Projects Student Bachelor in Design IE U niversity Learning by Doing, the very first 40 design exhibition is the result of 41

the introduction to the project- COURSE based learning model and the Introduction to Design Studio

YEAR skills needed to begin a design 1 - Semester 1

career. In the first year, students PROFESSOR started working in the world Andrea Caruso

STUDENTS of design experimentation and Alejandra Alonso-Majagranzas Moreno Alejandra Díaz Zulueta problem solving. Anurag Phalke

Learning by Doing by Learning Bianca Bracchetti Carlota Calbet García Claudia Taveras Ureña My Studies My The methodology unites theory Claudia Tizón Mazzola Elizaveta Shavrova and practice during 10 diverse and Federica Caso Grégoire Germain agile exercises, both individually Mae Leng White María José Heshiki De Las Casas and in group, sketching and Miguel Gutiérrez - Ambrossi Larios Myriam Barba Martínez-Laya Nahara working with materials at the Victoria Entebi Sparks Nicholas Saye IE Fablab. Nicole Andreína Beltrán Caraballo Verus Von Haeften Yasmina Taher Yoko Hwang Kaetsu Bachelor in Design IE U niversity

Photos by Roberto Arribas HOW EXPERTS THINK

“Design has the power to 42

inspire, transform, educate, 43 and influence organizations and communities at large”

Luz Erhardt, Tell us about your What do you think is the role of Executive Client management back- strategy when it comes to design? Services Director Saffron Brand ground. Strategy should be the cornerstone Consultants, For the last eight of any design expression. Often member of the IE years I’ve been head- brought up hand in hand, we should Design Council ing the Client Ser- not consider them separate univers- vices area at Saffron es but rather complimentary ones Brand Consultants on a global basis. that must coexist and nurture each

other from start to finish. Studies My How do you think strategy and design converge? Can you tell us about the impact Design is what makes ideas tangible, of strategy on your own design what makes them grow. It has the practice, as well as on the industry power to inspire, transform, educate, you work in? and influence organizations and I work advising companies and orga- communities at large. How? By nizations on brand-related issues to having substance, by leveraging help them define their vision, expe- a relevant and insightful strategic rience, and culture. My job is highly approach that gives it wings. In a anchored in the power of ideas, world where reaching users in a on the belief that insights make a meaningful way is of the essence, difference in today’s world if we can design must become a tool to deliv- manage to influence the experience er strategy. delivered to the end user. Design enables us to do that: it helps us realize the potential we’re unveiling, time after time. Bachelor in Design

What advice would you give to future designers? On every job, try to step back and remember why you’re there. Forget the details and think big. What are you trying to solve and how is your work going to help you get there? That’s the only thing that matters if you want to make something meaningful. IE U niversity My Enrichment Opportunities

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From their first Your experience at IE University will involve a lot more than your year, students form close academic studies; we offer an exceptional range of opportunities ties with their classmates and that allow you to tailor your studies to suit your specific career with students from higher goals and enhance your employability by obtaining extra classes, who help and guide them qualifications. throughout their journey. IE University takes an applied and student-centered approach to education, identifying your unique strengths and giving you the chance to build your own path.

In addition to the core degree, you will be able to personalize your program and develop your skills by adding complementary courses, advanced seminars, internships and IEU LABs.

IEU LABS 46

STUDY ABROAD 50 Members of the Social “The IEU LABs give students a Impact Lab in an aid IEU LABS genuine taste of work as members program in Ghana with local volunteers. of a consultancy team in the 46 Learn by doing sector of their choice, from design to finance. Already, various labs 47 have had real-world successes, providing solutions for clients including Madrid’s Thyssen- Bornemisza Museum and the investment bank Arcano.”

Isabel Sánchez, Director of IEU LABs and Business Administration Undergraduate Studies

IEU LABs are IE University’s alternative to traditional Start-Up Lab Marketing Lab IR Lab Social Impact Lab work placements. They provide hands-on, intern- The IEU Start-Up Lab is an incu- In the Marketing Lab, you will be This lab is a fully tutored working In this lab, you can work with ship-like experience on campus to first and second year bator where you can develop your involved in brand building, strategy space where you can execute profes- nonprofit organizations and other business plans and make them creation, and the implementation of sional projects with an international initiatives to manage social projects students who wish to begin gaining professional experi- investment-ready with guidance marketing plans. You will also work dimension for private companies, in international settings. You will also Enrichment Opportunities My ence. There are nine labs to choose from, and each allows from professors and entrepreneurs. on marketing research and consumer public organizations, and nonprofits. have the option to travel to developing insights for a range of companies and Our partner institutions work in differ- countries in order to participate in real you to build your professional profile and gain valuable institutions, as well as offer support to ent industries and sectors: consultancy, projects that have a visible, tangible practical knowledge of different sectors. You will also new startups and entrepreneurs at IE international development, public effect. University. affairs, diplomacy, etc. extend your professional network through direct contact Sample project: Sample project: Sample project: Sample project: with managers and directors of leading companies. PAELLA CHEF PÉREZ-LLORCA WEBER SHANDWICK FINANCIERS WITHOUT BORDERS NGO Objective: specialize in the creation Objective: analyze a law firm’s website, Objective: analyze the political, social, Objective: develop a microcredit project and distribution of canned paella in compare it with the global market and economic, and legal trends that Weber and a basic financial literacy course to Spain and the rest of the world. come up with a proposal that will differen- Shandwick’s multinational clients must improve the socioeconomic conditions of tiate it from its competitors. be aware of while doing business in Best things about it: we got to start a the Larbie community in Awutu, Ghana. different countries, in order to propose an Throughout the program, you will All labs start at the beginning of the accompany from scratch and be present Best things about it: meeting with the institutional relations and communication Best things about it: we got to travel to work under the tutorship of profes- ademic year and continue year-round. at each step of the process, from client to obtain feedback and adapt our Ghana for research and data collection, the business plan to the corporate proposals to best meet their require- strategy. sors, while experts provide training In May and June, you will work full- which was a fantastic experience. All the image. We knew that in June we were ments and needs. Knowing that they were Best things about it: the opportunity to Bachelor in Design in areas like marketing, funding, and time in the IEU LABs and participate information we obtained was used to presenting to real investors, which was going to implement our ideas was a huge work in multidisciplinary teams, guided by provide financial and organizational rec- strategy and legal aspects, among in common modules and activities, very motivating! motivation. Weber Shandwick experts, and identify ommendations so that the institutions we others. including advanced seminars for pro- industry insights that allowed us to come Most challenging aspect: customer ac- Most challenging aspect: finding the perfect were working with could achieve enough fessional skills, weekly presentations quisition. Even though we stated how balance between being creative and up with accurate analyses and proposals. When the time comes to choose, sustainability to become attractive to of your work, business simulations, we were planning on reaching out to innovative while also staying loyal to the Most challenging aspect: presenting results private investors. you will be able to apply to a lab that customers—through paid research, brand’s image and values. and strategy proposals to the clients that and extracurricular activities. Most challenging aspect: knowing that all matches your professional interests, organic research/SEO, PR, social were worthy of Weber Shandwick’s reputa- of our decisions were going to affect real or try one outside of your field of study Want to learn about the labs we offer? media, inside sales, etc.—we ended up tion and market standards. people. in order to broaden your knowledge Keep reading! realizing that some of our assumptions were wrong or too expensive, and work with students from other so we had to rethink our customer programs. acquisition protocols. IE U niversity )

Students from the Communications Lab 48 working on theVoices of the Royal Theater project. 49

Professors guide students through the different stages of their IEU Lab projects.

D-Lab Finance Lab Legal Clinic Sports Lab Communication Lab “Joining a lab is a fantastic experience since you get to know This lab takes an integrated approach If you want to work in the world of Students offer legal advice for startups, This lab monitors and reports on The Communication Lab works with more about a topic that you are to the world of design and architec- finance, this is the perfect place to get NGOs, nonprofits and institutions issues pertaining to sports players, the widest range of companies, insti- not very familiar with; in my ture, with projects in urban and rural your career started. This lab focuses in need of legal consulting services. teams, and coaches, and produces tutions, and startups with communication needs. You will be in charge of case, finance. I’ve always been architecture, city planning, and with on analyzing financial markets and Several law firms also collaborate with research and consultancy for Spanish Enrichment Opportunities My interested in it and this was a first local tourism authorities. consulting companies on a range of this lab for research and consultancy and European soccer clubs, Formula 1, creating content such as blogs, videos, step that somehow connected me financial issues. to help their clients and firms. and others. and other media content according to the clients’ needs. to the real world around it.”

Carmen, Finance Lab

Sample project: Sample project: Sample project: Sample project: Sample project: FROM LIMIT TO LIVE IT ONE-TO-ONE CORPORATE FINANCE PRODIS ATLÉTICO DE MADRID VOICES OF THE ROYAL THEATER Objective: come up with a proposal for Objective: analyze a company’s high-per- Objective: conduct a study among medi- Objective: predict and evaluate players’ Objective: execute a project to transform an international temporary art contest to formance benefits, real estate transac- um-sized enterprises in Madrid to ensure behavior. the opera into an accessible and trendy activity for young people. decorate Segovia’s city wall. Establish the tions, and investments in private equity compliance with laws regarding the rights Best things about it: we got to develop rules and create the graphic material to funds. of disabled people. activities aimed at improving the lives of Best things about it: we first had to immerse send out to participants. Best things about it: the fact that we got Best things about it: we raised awareness athletes and also demonstrate the value of ourselves in the world of opera singers Best things about it: it was a very creative to evaluate a company’s real activity and about a topic that could make a huge sports to society. in order to understand their passion for the art! project where all ideas were welcome. The value. difference in our society, particularly to Most challenging aspect: in order to be Bachelor in Design contest had specific objectives, but we Most challenging aspect: being able to think those in poor health. heard and get our ideas implemented, we Most challenging aspect: avoid making were encouraged to think freely and come long-term and come up with flexible solu- Most challenging aspect: finding out that needed to make sure that absolutely ev- assumptions about why young people up with innovative proposals in order to tions to problems which have yet to arise. a big percentage of the companies we erything in our proposal was well founded aren’t interested in opera. We needed to meet those goals. interviewed are not aware of the law and and based on empirical evidence. come up with effective ways to learn their Most challenging aspect: coming up with the the alternative measures to be implement- reasons and motivations in order to create evaluation criteria was one of the most ed in hiring disabled people. That was a campaign that would impact the target challenging hurdles. We needed to make quite discouraging. audience. sure that each aspect evaluated would give real value to the contestant’s proposals and at the same time make sure it was viable, innovative, etc. IE U niversity Exchange partners vary from year to year and your options will depend on your program STUDY ABROAD of study. The following list represents a sample for all IE 50 The world in your hands University programs. 51

UK University of Exeter, Exeter GERMANY CANADA Jacobs University, Bremen Sauder Business School, UBC, Leeds University, Leeds Bauhaus Universität, Weimar British Columbia CASS Business School, London EBS Law School, Wiesbaden McGill University, Montreal University of Essex, Loughton THE NETHERLANDS SWITZERLAND University of Amsterdam, Amsterdam University of Applied Science of Western Switzerland, Delémont JAPAN Rotterdam School of Management, University of St. Gallen Meiji University, Tokyo USA Rotterdam SOUTH KOREA University of Texas, Austin TURKEY FRANCE Seoul National University, Seoul Babson College, Massachusetts Koç University, Istanbul ESSEC, Cergy-Pontoise CHINA Syracuse University, New York Sabanci University, Istanbul Tsinghua University, Beijing Cornell University, New York Sciences Po, Paris University of Hong Kong, Hong Kong MEXICO University of Southern California, Los Angeles ITALY Hong Kong University of Science and Technology, Hong Kong Anahuac University, Mexico City Woodbury University, Los Angeles Bocconi University, Milan Shanghai Jiao Tong University, Shanghai University of Michigan, Michigan University of Virginia, Virginia MALAYSIA University of Kuala Lumpur, Kuala Lumpur SINGAPORE Singapore Management University, Singapore National University of Singapore, Singapore

BRAZIL Enrichment Opportunities My EDESP, Getúlio Vargas Foundation AUSTRALIA University of São Paulo RMIT University, Melbourne SOUTH AFRICA University of Technology Sydney, Sydney University of Pretoria, Pretoria ARGENTINA University of San Andrés, Buenos Aires

As a student at IE University, you will have several UNIVERSITY OF MELBOURNE NORTHEASTERN UNIVERSITY UNIVERSITY OF TEXAS NATIONAL UNIVERSITY opportunities to develop global perspectives and cross- AUSTRALIA UNITED STATES UNITED STATES OF SINGAPORE cultural competencies—studying abroad is one of them. SINGAPORE “For me, an exchange was a “When I look back my time “Living abroad has an Living in another country for a semester or two is a great perfect opportunity to go on at Northeastern University unthinkable amount of “Do it, because those kinds an adventure to the other side of experiences are the ones way to build confidence and broaden your outlook by in Boston, there’s always advantages. Not only do you of the globe, especially after something new that I can step out of your comfort zone, that make you who you are. Bachelor in Design experiencing other cultures and making new connections. graduation and landing a job, take from my time abroad but you also meet amazing Do it, because it will bring you making the move to another knowledge and values that At IE University we believe that seeing your studies from and I am so grateful for the people along the way that will country for pleasure can be experience.” help shape your career.” will make you unique.” new perspectives is a life-changing experience. Thatʼs why quite hard to manage.” we encourage students to spend one or two semesters at one of our more than 160 prestigious global exchange partner institutions in North and South America, Europe, Asia, Africa, and the Middle East. EMILIJA BERZANSKAITE, Lithuania TOMOMI DAMBARA, Japan JESÚS PASCUAL, Spain ELISE EL NOUCHI, France

Dual Degree in Business Administration and Laws Bachelor in Architectural Studies Bachelor in Communication and Digital Media Bachelor in International Relations IE U niversity 52

A DAY IN THE LIFE OF... “IE University offers the perfect business integrated

9:00 I arrive on campus just in time for my first class. Afterwards, I approach to design” write down a schedule for myself so I don’t forget to do anything Anurag Why did you choose to study this What do you like the most about studying important. I love using the time Phalke, degree? at IE University? between class sessions to get Bachelor I chose this degree because I The diversity and uniqueness of people you organized. in Design always wished to study design can meet at IE is amazing. People who aren’t 13:30 I head over to my spanish lessons. and IE University offers the perfect business studying the same things freely engage with Learning a new language alongside integrated approach to design. one another and I feel that’s an amazing my friends is my favorite part of way to network and have a multidisciplinary the day. What do you like the most about living university experience. in Segovia? 15:00 I have an hour for lunch. Usually, I

Segovia is an amazing, and incredibly Are you involved in any extracurricular Enrichment Opportunities My use this time to enjoy a quick meal beautiful place to live in. I love photography activities? with my classmates. Other times, if I and Segovia never fails to surprise me by Yes, I love playing badminton, and I play have a lot of work to do, I eat alone showcasing the perfect scenes for it. with other students every Monday. It while working on a project in the provides the perfect break from academics. Design Studio.

16:00 Back to class! My professors What are your favorite subjects and why? always have something interesting I love Design Studio, since it allows the planned for us, and I love working students a very practical educational on collaborative projects with my experience and I believe it is a great way to classmates. get to know my classmates and learn some vital professional skills. 17:30 Classes are over for the day. I head back home to relax with my friends, and we enjoy a lovely home-cooked

meal together. Bachelor in Design

20:30 My friends and I walk to the Aqueduct. From there, we take a bus to the sports complex. We’re planning to meet some classmates for badminton. SCAN FOR 23:00 The badminton match ends and we MORE STUDENT return home. Before going to bed, I STORIES get my things ready for tomorrow. IE U niversity STUDENT JOURNEY

“Starting my degree in Segovia 54

and then later moving to the 55 campus in Madrid was perfect”

María José Why did you choose to study Tell us about your experience in Segovia as Heshiki de this degree? an international student las Casas, I chose this degree for a number Personally, I thought that starting my Bachelor of reasons. IE University itself degree in Segovia and then later moving in Design was a significant factor in to the campus in Madrid was perfect. The my decision, as the cultural diversity of campus in Segovia is a tight-knit community the student body really appealed to me. where you can make friends from all over With regards to the Bachelor in Design the world. Its size and location foster high specifically, I was persuaded by the degree quality connections among the student program’s flexibility. When I enrolled, I was body, and also with faculty members. I liked interested in all types of design and wasn’t splitting my four years between Segovia and sure how my passions would develop over Madrid, and always tell people that, if they time. I was also interested in marketing and are accustomed to being in an international communications. Ultimately, I chose the environment—or if that is something that program I did for its focus on business, and they would like to experience—then IE because of the variety of fields of study University is a great choice.

offered, including visual design, product Enrichment Opportunities My design and spatial design.

What do you like the most about your degree program? For me, the variety of classes within the degree is one of its most exciting qualities. Because the program is not focused on one specific area of design, you take a wider variety of classes than you might otherwise, in a more traditional program. This means gaining a deeper understanding of design itself, as well as complementary disciplines, such as business, psychology and entrepreneurship. Bachelor in Design

Tell us about your extracurricular activities I’m currently involved in two clubs. I’m Head of Public Relations for the IE University Debate Club and also work on design for The Stork, IE University’s student magazine. I love being involved, especially in experiences that help me grow as a designer. IE U niversity My University

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IE University From the very first moment, you will live a transformational campus in Madrid. experience that will enhance your unique value and will enable you to play a leading role in shaping the world and achieving your goals. You will receive an inspiring and challenging education that will broaden your horizons and will shape who you are and who you will become. It will connect you to the world and guide you on the unique path needed to achieve your goals.

FIVE REASONS TO STUDY AT IE UNIVERSITY 58

IE UNIVERSITY RECOGNITION 58

IE UNIVERSITY CAMPUS 60

STUDENT LIFE 62

EMPLOYABILITY 64

ALUMNI 65

ADMISSION PROCESS 66 FIVE REASONS TO STUDY AT 58 IE UNIVERSITY 59

CONNECT WITH EXPERIENCE A A DIVERSE AND PRACTICAL LEARNING ACCESSIBLE FACULTY METHODOLOGY Our diverse faculty is made up We combine theory with of both excellent academics and practice from the moment you experienced professionals with begin your studies. You will international experience and apply what you learn in class to close ties to the professional real-life cases and to your own world. Also, our professors projects. Each year, students are are completely accessible to offered a range of internship op- students; you can enjoy daily portunities to work on campus, contact with them, obtain reg- in Spain, or around the globe. University My ular feedback, and receive the You will acquire an impressive support you need to accomplish set of skills and professional your goals. experiences that will make you an attractive job candidate after graduation.

IE University TURN YOUR IDEAS INTO REALITY is ranked #3 worldwide in Recruiter We will inspire you to be inno- IE UNIVERSITY University University Satisfaction vative in any field or discipline for innovation in Spain in Spain Worldwide by providing an environment in teaching RECOGNITION where you can experience new methodologies * ways of thinking, apply your creativity, and venture into the Prestige and performance unexplored. Best Bachelor in in Student IE University occupies a leading position University Business Administration Satisfaction BUILD THE PATH TO in Europe Worldwide Worldwide

YOUR FUTURE among higher education institutions in Bachelor in Design We help graduates launch their Europe and worldwide for its excellence PERSONALIZE YOUR careers across industries and PATH TO SUCCESS around the globe. Employers of in innovation and learning technologies. Our innovative degree programs leading companies worldwide are recognized by the most consider IE University one of In addition, our undergraduate programs University University Top University prestigious associations in their their top recruiting pools. You Worldwide in Europe Worldwide respective fields, and integrate will also make friends for life are recognized by the most prestigious a broad range of teaching ap- and enjoy an active alumni proaches and options that will network of more than 45,000 associations in their respective fields, and allow you to shape your own people worldwide that you can highly regarded by employers at leading education according to your depend upon throughout your TIMES HIGHER EDUCATION Global University * YOUTH INCORPORATED professional journey. professional aspirations. corporations. Employability Ranking 2019 Global University Rankings 2020 IE U niversity )

IE UNIVERSITY IE University campus in Segovia in the 60 foreground. In the CAMPUS background, a view of the historic center. 61

Your home away from home –

Students after class socializing near the cafeteria in the IE University campus in Segovia.

As a student at IE University, you will gain an international outlook and global connections. You will benefit from diverse perspectives and experiences as you study with peers from around the world. Each year, an average of 130 My University My different countries are represented on campus, and over 75% of students come from abroad.

SEGOVIA If you decide to study in Segovia, with The campus in the city of Segovia the big city always within reach and offers a true campus experience. It is history at your fingertips, you will housed in the Convent of Santa Cruz experience the best of both worlds. la Real, a historic building declared a national heritage site in 1931. Segovia MADRID is only 25 minutes from Madrid by On our campus in Madrid, you will high-speed train, and welcomes find a groundbreaking education students from over 130 countries to experience, with access to cutting-edge a global university setting with an resources, specialized classrooms, and academic and lively atmosphere. modern facilities. Studying in Madrid In Segovia, youʼll find the perfect provides an opportunity to immerse Bachelor in Design setting to become part of a close-knit yourself in a dynamic environment community. at the center of one of Europeʼs most important financial capitals. — Segovia is a fairytale city full of narrow, twisting alleyways, Romanesque If you decide to study in Madrid, Segovia and Madrid have excellent facilities. Stu- churches, and beautiful buildings. you will benefit from a global dents have ample space Additionally, this province of Spain has environment, top-tier networking for studying, relaxation, always been famous for its climate and opportunities, and facilities equipped and entertainment. traditional cuisine. Itʼs not merely a with the latest technologies—all ( city to be admired from afar; itʼs also a shared with the top-ranked IE Business great place to live. School. IE University campus in

Madrid. IE U niversity )

STUDENT LIFE The Real Casa de la Moneda in Segovia, is a 62 space provided by the Connections and activities city council for activities such as exhibitions, 63 music, conferences, and workshops.

The memories you make during your studies last forever and can change the course of your life. We believe in diversity as a lifestyle and are proud to say that our “The IEU Alpine Club is your community is as diverse as can be, providing space for all destination for any and all outdoor activities, bringing

types of interests and unlimited opportunities. like-minded people together University My to enjoy the beauty of nature in a fun way.”

The Student Life office coordinates and healthy lifestyles. They organize Benjamin Weber, “Our motto is ‘Talks that more than 120 clubs, which are di- riverside hikes and other nature Sports Club Founder Inspire’. You see, we want vided into six areas: arts, sports, social activities. If you like to escape from to take a radically new causes, debates, entrepreneurship, and your routine and enjoy outdoor approach to academic academics. activities, this is the club for you! talks.”

Below are some the clubs you can take IEU HUMANITARIAN CLUB Salvador Mompeán, part in. This club organizes innovative variety of sports for students to enjoy. IEU Conference Club Founder “I’ve been living in Segovia events in service of various NGOs. Its The sports that we offer vary from cam- for nearly two years and had IEU CONFERENCE CLUB president, Zainnab Al-Kurdi, started pus to campus, since Madrid is a city no idea about its beautiful The IEU Conference Club organizes a campaign to inspire and protect campus and Segovia is a rural one. surroundings. Hiking by the talks and cocktails where some of the women all over the world. river on Sunday was a nice most powerful and influential people Among the team sports we offer are: alternative to spending the in the international arena answer IEU MUSIC CLUB volleyball, basketball, indoor soccer, weekend in the city of Segovia Bachelor in Design questions related to their field of The IE Music Club aims to enrich rugby, basketball, and tennis. In ad- or Madrid. For those who expertise. You’ll get to know some of its membersʼ musical knowledge dition, IE University has special deals did not go with us, I highly the secrets of their professional success, and provide the opportunity to play with several gyms and fitness centers, recommend attending the network with them, and have your together as a group. Its talented artists to make available other sports such as next Green Club event!” questions answered! perform creative adaptations of songs golf, tennis, paddle, swimming, and

or original compositions. many others. Ola, IEU GREEN CLUB IEU Green Club This club reaches out to the student IEU SPORTS CLUB Tryouts for IE University’s official community to raise awareness about Exercise is important, so both our cam- teams take place once every year, at the environmental stewardship matters pus in Madrid and Segovia offer a wide beginning of the fall semester. IE U niversity EMPLOYABILITY ALUMNI 64 Launch your career internationally Life after IE University 65 Financial Services Consulting Consumer Goods Consumer

TMT 24% Start ups Start Industry 18% Advertising & Communications Advertising

17% Government

Architecture & Design Architecture 8% 8% 8% Other Sectors 5% 4% Law 3% 3% IE University is 2% ranked #7 for Career Services Worldwide Professional sectors in which IE University students develop their careers Youth Incorporated Global University Rankings 2020 UniCredit

Amazon My University My Choosing a career path is one of the Kraft Johnson Heinz & Johnson most important decisions you will ABInBev make as you progress through your Google studies. The IE Career Management Center (CMC) helps graduates launch Cisco BNP their careers across industries and Paribas Colgate around the globe and guides them throughout this decision-making process. Santander PwC Nike

IE University’s international recog- In order to promote lasting relationships among nition and partnerships with leading Hyundai the members of the IE University community, we companies and institutions provide offer resources for career development and lifelong graduates the opportunity to compete learning opportunities, with the objective of for international positions. of job sekeers reported 95% they were currently working propelling personal and professional development of IE University students and alumni. IE University students begin to receive of graduates launched of graduates are or joined a startup 25% pursuing further

8% Bachelor in Design employment offers even before they education As an IE graduate, you’ll join a global network of graduate. While many alumni are more than 45,000 people in over 130 countries. recruited by major multinational companies, others prefer to join small We organize regular events across the world to and medium-sized companies and help our graduates stay in touch with friends or startups. meet new people. By being part of the alumni community, you will also benefit from career Some students choose entrepreneur- development, social networking, and education ship as a career choice and start a busi- opportunities, among others. ness while studying at IE University or of job seekers of non-Spanish shortly after graduation, building and 34% work outside their 45% job seekers stayed country of origin to work in Spain www.ie.edu managing their own companies. IE U niversity

* Data reported by IE University’s Class of 2019 job seekers ADMISSION PROCESS Become part of IE University

At IE University, thereʼs no single deadline for applying tions to answer in a set amount of to our undergraduate programs. The various stages of our time. One of your responses will be written, and two will be record- Interested in becoming admission process are aimed at identifying those areas ed via video. The whole process of your academic and personal profile that make you should only take 20 to 30 minutes an IE University student? to complete. unique, and to make sure that our educational model is a good fit for you.

As our programs usually fill up far in ADMISSION TEST PERSONAL INTERVIEW advance of the start of the academic Take IE University’s admission test (only after committee review) year, we advise candidates to apply or international admission tests: Follow the between twelve to nine months before the SAT, ACT, CAS, or LNAT. Personal interviews are held either the semester begins. This will also IE University’s admission test is at the IE University campus in allow you time to obtain any necessary conducted solely in English and Segovia or Madrid, or at any of Student Path visas or other qualifications. Once you assesses your verbal, logical and our 29 international offices. In have received an acceptance letter, numerical skills. It centers on extenuating circumstances we provisional or definitive, you must your ability to reason, rather than can arrange an online interview. make a €2,000 non-refundable deposit knowledge of actual information. The interview will allow us to get to reserve your spot in the bachelorʼs This means you don’t have to to know you better, and further program of your choice. study for the test beforehand to assess certain qualities, such as pass it successfully. It also evalu- your personality, capacity for ates your English level. critical thinking, method of self Scan the code You can do the admission test expression and other communica- and follow the path to either at the campus in Madrid tion skills. discover the steps you or Segovia, or at any of the 29 need to take to become a ONLINE APPLICATION offices IE has around the world. FINAL COMMITTEE DECISION student at IE University. The application form contains For other cases, please contact You will be informed of the Ad- detailed step-by-step information our Admissions Department at: missions Committee’s decision on how to fill it in, guiding you [email protected] in writing. If accepted, you will through the process. Your applica- receive one of two admission tion is subject to a non-refundable ONLINE ASSESSMENT statuses: admission fee of €120. It will not As a tech-forward institution, be reviewed by the Admissions we use virtual assessment as part Conditional Admission: in the Segovia Committee until submitted and of our admissions process. This event that you have failed to the admission fee has been paid. allows the admissions team to get comply with all university access You can find information on how a sense of your personality and requirements in Spain. to pay this fee at the end of the potential before proceeding to application form. The application a possible interview. Definitive admission: full admis- may be saved at any time during sion, providing you have complied Madrid the process but it must be com- Completing the assessment is with all the points listed in the pleted within one month. simple—you will be given 3 ques- provisional letter of acceptance. 4

The Bachelor in Design is a comprehensive INTERNATIONAL OFFICES degree that seeks to challenge today’s physical,

experiential, functional and emotional reality. EUROPE LATIN AMERICA Indonesia – Jakarta It has been designed for the exible and [email protected] [email protected] [email protected] Benelux – Amsterdam Argentina & Uruguay Japan – Tokyo audacious individuals who can transform reality [email protected] – Buenos Aires [email protected] [email protected] into something better and more sustainable, France – Paris [email protected] Singapore & Southeast [email protected] Asia – Singapore independently of the available resources. Brazil – Sao Paulo [email protected] Germany, Switzerland [email protected] [email protected] & Austria – Munich [email protected] Chile – Santiago de Chile South Korea – Seoul — My University The IE School of Architecture & Design degree uses [email protected] [email protected] Italy & The Balkans – Milan a unique combination of solid design foundations, [email protected] Colombia – Bogota [email protected] MIDDLE EAST a demanding project-based methodology and a Portugal – Lisbon [email protected] & AFRICA [email protected] [email protected] focus on real-life challenges. The rigorous scienti c Ecuador – Quito Russia – Moscow [email protected] Saudi Arabia – Riyadh and creative aspects of design are combined with [email protected]

Bachelor in Architecture [email protected] Mexico City – Mexico a business perspective, allowing you to transform Spain – Madrid & Segovia [email protected] UAE, Qatar, Bahrain, [email protected] Kuwait & Oman – Dubai and improve people’s daily lives. Peru, Bolivia [email protected] UK & Ireland – London & Paraguay – Lima [email protected] [email protected] West Africa – Lagos [email protected] [email protected] [email protected] NORTH AMERICA Southern Africa [email protected] Venezuela – Caracas – Johannesburg [email protected] [email protected] West & Midwest USA – Los Angeles [email protected] ASIA asia-pacifi [email protected] Please do not hesitate to South USA & Caribbean contact the offi ce nearest – Miami Australia & New Zealand to you should you need IE U niversity [email protected] – Sydney any additional information. [email protected] You can also contact us via Northeast USA – New York [email protected] ) [email protected] China - Shanghai & Beijing VIEW THE [email protected] www.ie.edu/offi ces INTERACTIVE IS Creative Studio. Canada – Toronto BROCHURE IS Creative Studio Business Cards [email protected] India & South Asia – Mumbai Madrid/Lima 2016 [email protected] www.ie.edu/university/design BACHELOR IN