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Copyrighted Material k Trim Size: 6in x 9in Sohoni803249 bindex.tex V1 - 04/15/2021 10:45am Page 267 INDEX #MeToo 231 value chain 82 2Tall 41 additional value through digital products 33 Framework 236–7 103–9 reason for 237–9 Adidas 106 EPIC 1 – IMAGINE Your Digital Future Adobe 27 239–46 AdSense 63 Sprint 1 – Define your CURRENCY and advanced analytics 20, 188 ambition of value 240–2 advertising, future of 59–60 Sprint 2 – Explore your own digital see also ad assets; ad creatives FRONTIERS 242–4 affect 227–8 Sprint 3 – Prioritize the available VALUE affective balance 227, 256 POOLS 244–6 ‘Agile’ methodology 2, 216, 218–20 k EPIC2–BUILDYourTransformationUnit coaches 218 k 246–53 AirAsia114 Sprint 4 – Blueprint your PLATFORM Airbnb 5, 42, 243, 244 idea(s) 247–9 airline and credit card loyalty 99–100 Sprint 5 – Recruit your transformation Alibaba 112–13, 187 TEAM 249–51 Lingshoutong (LST) 196 Sprint 6 – Setup your transformation loyalty 100 ENTITY 251–3 VIP 98–9 EPIC 3 – OPERATE the Digital Alipay 7, 245, 246 Transformation 253–61 Alphabet’s Google 252 Sprint 7 – RESOURCE the entity AlphaGo 20 appropriately 254–6 Amazon 11, 29, 69, 93, 120, 122 Sprint 8 – RUN the platform everyday Alexa 77, 79, 125, 142 256–8 Dash button 125 Sprint 9 – REFRESH the platform every Expanse, The 75 year 258–61 loyalty 100 3D printing 30–2,COPYRIGHTED 172 MK27MATERIAL drone 187 3G 74 prime 70, 98–9 4G 24–5 Amazon Flex 188 4Ps of marketing mix 237 Amazon Fresh 120 5G connectivity 24–5, 64, 181 Amazon Go concept store 129–30, 132 23andme 40 Amazon Robotics 187 American Airlines: Aadvantage 99 ad assets 62 Android 252 ad creatives 79–86 Ant financial 245 evolution of 80–5 apparel retail 136–7 267 k k Trim Size: 6in x 9in Sohoni803249 bindex.tex V1 - 04/15/2021 10:45am Page 268 INDEX Apple 18, 37, 70, 165, 189 book value 245 flagship offline stores 137 Bose 75 health app 92 BPO 210 Siri 77 Brady, Tom 106 Apple Glasses 75, 78 brand marketing 15 Apple Macintosh 67 ‘brandless’ concept 163 Apple Music 37 browse purchases 119, 133–40 Apple Pay 124 evolution of 134–9 appliances Budweiser: ‘Wassup’ campaign (1999) 81 future of 137–8 ‘Building business in India’ 34–5 ordering 125 Bundchen, Gisele 106 Argue and Commit 49, 54 Burnett, Leo 81 artificial intelligence (AI) 20–1, 28, 53, 152–3, 188 Cainiao 187 storytelling 83 Calico 252 Ashley Madison website 27 Cambridge Analytica 231 asset productivity 241 Camus, Albert 53, 54 at Home e-commerce 118, 119–26 cancel culture 167 evolution of 120–5 Capex 187 Audi 165 capitalism 3, 8–11 Audible 34 car stores 138 audio analysis 150 cash flow growth 241 audio sunglasses 75 CCTV cameras 230 k augmented reality (AR) 106, 127, 128, 179 chatbots 142, 244 k glasses 75 Chesky, Brian 243 in supermarkets 135 chief finance officer (CFO), changing role of automated content creation and rendering 209 21–2 Chopin, Frederic 118 automated store experience –129–30 chunking theory 238 automation 188 circular economy of the future 198–204 autonomous deliveries 123 evolution 199–203 Cisco 258 B2B marketplaces 193, 197 citizen database 230–1 B2C e-commerce marketplaces 193, Coca-Cola 81, 113–14 197 collaboration 158 Ray Ban 75 collection systems 200–1 Base + Bonus + Equity model 221 Commerzbank 159 Beaver, Sir Hugh 107 compensation models 221 Big data 20 computer vision 150 big tech, role of 231 consent management 95, 96, 102 Blackberry 8100 Pearl 74 Consult purchases 119, 141–5 BlackBuck 188 consultation 140–6 Blecharczyk, Nathan 243 completely automated 142 BLM 231 evolution 141–5 Blockchain 15, 28, 29–30 53, 189,201 consumer insights Blue, Allen 251 and performance management 153 BlueJeans 258 consumer database 89–91 BMW 165 building 91–3 BNPL (Buy Now Pay Later) 44 consent management and 95 268 k k Trim Size: 6in x 9in Sohoni803249 bindex.tex V1 - 04/15/2021 10:45am Page 269 INDEX first- and second-party data –93–5 digital assisted remote consultation 143 third-party data 93, 95 digital billboard 62 consumer education and sourcing 201–2 digital enablement, deficiencies of 232 consumer experience , making seamless 101 digital have-nots 232–3 consumer goods and services sector, six digital payments 4, 7 frontiers of change in 50–2 digital transformation, definition of 13–16, 17 Frontier 1 – How companies reach dining experience 131 consumers 51 Disney 86, 212 Frontier 2 – How companies engage with Disney+ 69 consumers 51 distributed inventory and manufacturing Frontier 3 – How consumers transact 51 122–3 Frontier 4 – How companies create distributed ledger 29–30 products and brands 52 DNA data storage 26 Frontier 5 – How supply chains get Dominoes 41 configured 52 Don Quijote from Japan 139 Frontier 6 – How companies function 52 Dr. Oetkars 41 consumer journey 108 Draper, Don 67 consumer pricing and building status 202–3 drones 123, 186, 189 consumer research 148–54 Dunzo 36, 130 evolution of 149–54 DuPont 12 consumers transaction 118–46 durables, future of 137–8 Cook, Tim 232 Dynamic Creative Optimization (DCO) 83–4, Cooleffect 37 85 k Covid19 pandemic 18, 131, 143, 151, 158, 212, Dyson 165 k 220 co-working spaces 4, 5 eBay 27 creative marketplaces 85–6 e-commerce 4, 6–7, 120, 217 CrossFit 115 disaggregation of 121 crowdfunding 213–14 ‘flash sales’ 15 customer acquisition cost (CAC) 100, 103 education CVS 42, 90 changing attitudes to 44–5 consumer 201–2 Danone 90 de-institutionalization of 216–17 Darwin, Charles 118 evolution in 216–21 data mining 20 efficiency in software development 25–7 DCF value 245 Einstein, Albert 118 Decathlon 104 employability 217–18 decimal system 238 employee satisfaction 228 deep learning 20 employment 215–22 Deepmind 20 changing attitudes to 44–5 DeleteMe 40 evolution in 216–21 delivery and consolidation platforms services 217–18 123–4 Endomondo 106 demand-side exchanges 64 engagement marketing 88 design of experiments 176 enterprise value 241 destination supermarket 217 Epicurious 34 de-urbanization 38 Equifax 92 Deutsche Bank 159 eRTM players 196 device owners 78–9 Etsy 160 269 k k Trim Size: 6in x 9in Sohoni803249 bindex.tex V1 - 04/15/2021 10:45am Page 270 INDEX e-Wallet service 246 gig economy 145 Exoskeletons 186 Glassdoor 221 Expedia 256 Go 20, 153 Experian 92 Gogovan 187 Goodless 200 Facebook 10, 11, 12, 39, 41, 46, 64, 75, 78, 83, Google 10, 22, 44, 63, 64, 83, 95, 122, 125, 231 95, 125, 231 ads 77 ads 77 checkout account 75, 120 chat 112 home 77, 142 dynamic creatives product 85 insights 151 facial recognition 132, 231 trends data 150 factory of the future 177–84 voice assistant 142 Fair Credit Reporting Act (1970) 92 Google Alphabet 252 Fair Isaac Corporation see FICO Glass 75 FICO 92–3 Google Hangouts 258 finance 207–14 Google Maps 18, 65, 124, 132 evolution 208–14 Google Pay 119, 124 focus on productivity – 211–12 government 229–33 findability 121–2 evolution 230–3 ‘Find my phone’ app. 18 Grammarly 159 Fintech 5 Great Recession 34 Fivetran 211 green superhero concept 199, 203 Flexe 188 Grubhub 249 k Flexport 188 GSK 40 k FMCG business 212 GSM 74 product sales 194 Guinness 107 shopping needs, 192 FOMO (fear of missing out) 15, 43 H&M 104, 106–7, 172 food delivery 4, 5–6 Perfect Fit app 106 Forbes30 under 30 2 Haidilao hotpot restaurant 30 Ford, Henry 147 happiness 227, 228 Fox 69 HBO 69 freelancers 218 Herzberg, Frederick: motivation and job Fyre Festival 19 satisfaction theories 227 ‘Hikikomori’ 33 ‘Gajok’ 33 Hoffman, Reid 251 game changers 37 Holmes, Elizabeth 2 gamification 112–13, 116, 135 homelessness 37–8 Gandhi, Mahatma 118 ‘Honja’ 33 garbage collection business 201 ‘Honjok’ 33 Garibaldi, Guiseppe 40 Hootsuite 46 Garmin watch 92 household appliances 76–7 Gates, Bill 232 households, changing shape of 33–4 Gebbia, Joe 243 Huawei 74 Geek+ 187 Hulu 69 General Motors 12, 147 hygiene factors 227 geospatial intelligence 18–19 hyper-automation 209 ‘GetaWhatsAppcallfromyourfavoriteidol’ hyperlocal companies 172–3 86 hyper-personalization of products 156–8 270 k k Trim Size: 6in x 9in Sohoni803249 bindex.tex V1 - 04/15/2021 10:45am Page 271 INDEX IAC 256 life satisfaction 227 IBM’s Simon 74 LinkedIn 27, 39, 251 ICOs 213–14 localized franchise 168–75 ICQ 46 at home and near home manufacturing Ideamoocs 32 171–2 iHOP 42 evolution from centralized to distributed IKEA 106–7, 138, 171, 180 169–75 implants and sensors 22–4 global and large company platforms 173–4 In and Out burgers 166 hyperlocal companies 172–3 in person consultation 144–5 Influencer brands and products 171 industry 4.0 179, 180, 183, 185, 219, 248 local retail communities 173 principles of transparency 193 logistics 184–91 Instagram 39, 78 automation 186–7 intangible value ad 116 evolution 185–90 intangibles, engagement through 109–17 green supply chain 189 understanding 110–15 import model of the future 190 IOT sensors 23, 31, 64, 181, 182 reverse logistics 188–9 iPhone 74, 120 Uberization 185–6, 187–8 Ironman triathlon 42 logos 162 iTunes 37, 75 loss to society concept 176 low-code application development 26, 209 JCDecaux 62 loyalty consortium 101 JD: Xintonglu (XTL) 196 loyalty programs 96–103 k Jetstar 114 modern-day 98–100 k job security 227 Lululemon 165 Jobs, Steve 73 Lyft 2, 11 Jordan, Michael 13 machine learning 20–1, 28 Kalanick, Travis 2 Mad Men 67 Kantar 151 Manning, Peter 41 Kaufer, Stephen 256 manufacturing and distribution of products Khosrowshahi, Dara 256 evolution 179–83 Kiehls 109, 110 human element 182–3 Kiva Systems 187 manufacturing key principles Klarna 44 decentralization 179–81 interfacing 179, 181 L’Oréal 104, 106–7, 108 self-regulation 179, 181–2 La Roche-Posay 164 virtualization 179, 182 Lalamove 187 MapMyFitness 106 last
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