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www.cornwallhospicecare.co.uk 01726 66868 Dear Supporter,

Thank you for your interest in provide at Mount Edgcumbe supporting the work of Cornwall Hospice in St Austell and St Julia’s Hospice Care. Your support Hospice in Hayle, your support is crucial in helping us to raise will allow us to give more people the £5 million that we need each the specialist support they so year to continue providing desperately need. Specialist Palliative Care for the Don’t be put off if you have never people of Cornwall. organised an event before - there You can make a real contribution are some handy tips and ideas to the future of the adult hospices, in this guide, and we are always and help us to build and expand available to offer more in depth the dedicated care that we advice and support. There are provide. With ever increasing also lots of event ideas to inspire demand on the services we you, or you may already have your own ideas on how to help us raise funds...We’d love to hear them! The Fundraising Team

01726 66868 (St Austell Office) 01736 755770 (Hayle Office) About Cornwall Hospice Care

ornwall Hospice Care is a 24/7 Complementary Therapists and CCornish Charity that provides Bereavement Counsellors. specialist care for people with terminal illnesses. It costs over £5 million to provide the Our nursing teams support patients specialist care we offer to our in and and their families at Mount out patients. Only 20% of this is Edgcumbe Hospice in St Austell, St funded through a contribution from 500 Julia's Hospice in Hayle and in Cornwall’s NHS Commissioners. The in-patients and held o Cornwall’s hospitals, care homes other £4million is raised via the and in the community with our new support of people in Cornwall who Neighbourhood Hubs. The charity leave us legacies, support fundraising also runs a 24 hour advice line for events, play our lottery and visit our 33 other healthcare professionals. shops.

Mount Edgcumbe Hospice - St Austell St Julia’s Hospice - Hayle

We offer clinical, practical and Our services are completely free emotional support - all encompassing care not just for the of charge to the patient. patient but for their family and carers Thank you for as well. supporting the work of If costs £5 million to run Cornwall Hospice Care. our two hospices each year You are making a Working alongside our doctors and nurses the clinical team includes difference to the lives Lymphoedema Clincial Nurse Specialists, of the patients and Occupational Therapists, Physiotherapists families we help. 01726 66868 www.cornwallhospicecare.co.uk Contact the team

Our fundraising team are always on hand to help with any ideas you may have, or any advice or materials you may need. If you aren't sure who you need to speak to you can phone 01726 66868 or e-mail [email protected]

Kelly Keat, Community Fundraiser (North Cornwall) 01726 66868/[email protected]

Anna Seymour, Community Fundraiser (East Cornwall) 01726 66868/[email protected]

Julie Treneer, Community Fundraiser (West Cornwall) 01736 755770/[email protected]

Jane Appleton, Events Fundraiser 01726 66868/[email protected]

Angela Flamank, Fundraising Groups Co-Ordinator 01736 755770/[email protected]

01726 66868 www.cornwallhospicecare.co.uk 01726 66868 www.cornwallhospicecare.co.uk 01726 66868 www.cornwallhospicecare.co.uk A-Z of Fundraising Ideas

bseiling, Aerobic-a-thon, Afternoon ace painting, fancy dress, Fashion ATea Party, Antiques Fair, Arm Fshow, Fasting, Fifties night, Film Wrestling Competition, evening, Fish & chip event, Five-a-side Art Exhibition, Auction of tournament, Fun run, Furniture sale Promises arage sale, Gardening slave aby photo Gauction, Garden party, Glamorous Bcompetition, Backward walk, Bad granny contest, Go-Karting, hair day, Baked bean bath, Bake Golf competition, Grand off, B.B.Q, Barn dance, Beach party, ball, Guess the weight Beard shave, Bed push, Bingo night, Blindfold challenge, Book sale, Bowls alloween party, Harvest competition, Bungee jump Hfestival, Head shave, Homemade calendar sales, Homemade ard tournament, Car boot sale, cards, Honesty box, Horse CCaribbean night, Car wash, show, House to house Charity concert, Cheese & wine clearance evening, Christmas hamper draw, Clay pigeon shoot, Coffee morning, ce cream eating challenge, Ice Cow pat lottery, Craft fair, Cream tea, Iskating party, Indoor games night, Curry night, Cycle race Inter pub quiz, Ironing slave auction, Italian evening, It’s a knock out ance-a-thon, Darts Dcompetition, Dinner ail & bail, Japanese evening, Jazz dance, Disco, Dog show, Jevening, Jewellery making, Jive Dragon boat race, Dress marathon, Jumble sale down day, Dry cornflakes competition, Duck race araoke competition, Kite flying Kcontest, Knit-in evening, aster fair, Egg eating competition, Knobbly knees conpetition EEndurance race, Eurovision song contest party, adies lunch, Left-handed Lday, Line dancing, Look-a-like contest, Lottery, Lunch money day

01726 66868 www.cornwallhospicecare.co.uk A-Z of Fundraising Ideas

ad hatters tea eddy bears picnic, Mparty, Medieval TThemed dinners, banquet, Mountain bike Talent contest, Treasure race, Marathon, Masked hunt, Theatre premiere, ball, Murder mystery, Music concert, Tombola, Tug-o-war, Mile of coins Three legged race

early-new sale, Night walk, New nderwater eating competition, Nyear’s resolution (sponsored), UUniversity challenge, Unwanted Nature trail gifts auction, Ugly face pulling contest

pen garden day, Onion peeling alentines day ball, Variety show, Ocontest, Odd jobs, Orienteering, VVintage car rally Opera event ine tasting evening, asty party, Pie, WWinter fair, PPudding ‘n punch Windsurfing contest, club, Pram push, Wheel barrow race, Welly wanging Parachute, Pantomime, Plant stall, competition, White elephant stall, Win Pool competition, PJ Party, Pancake a day off work challenge files party, Xmas uiz night, Quasar Laser X card sale, Xmas carol Qparty, Quit for a day, concert, X-ercise challenge Question of sport acht race, Yorkshire pudding aft race, Raffle, Relay race, Rather Ychallenge, Yo-Yo Rposh evening, Race night, Recipe competition, Yard of ale swap ip yer lip day, Zip wire afari supper, Scrabble tournament, Zchallenge, Zombie SScavenger hunt, Swear party, Zodiac evening box, Shocking socks day, Shoe shine, Steam engine Remember to keep the Fun in rally, Swim-a-thon Fundraising!

01726 66868 www.cornwallhospicecare.co.uk Planning & Running Your Event

Have you got a great fundraising idea, but aren’t sure where to start? Here are a few points to consider... Location... Increase your profit... How many tickets do you need Don’t be afraid to ask - use your to sell to make a contacts to get as much free stuff as profit? Is the venue possible. This doesn’t just include raffle big enough to hold prizes, but can also be sponsorship all these people? for printing costs or donating the Is there adequate refreshments etc. Please notify the parking? Are there fundraising team when you are catering facilities and approaching businesses, as we may enough toilet facilities? (If not, you already have a relationship with them. may have to pay to bring these on Assess the price of site.) Accessibility? Consider disabled your tickets carefully - access and safety for children. Is it You could raise your profits well signposted? If not, you may want by adding extra attractions to create your own signs. such as refreshments, an Timing... auction, stalls etc. Consider your potential Try to work out the date(s) carefully. Does costs of the event it conflict with another as early as possible - include event in your area or everything from hiring the porta loos nationally recognised two months before, to buying teabags date (e.g. Valentines on the day. That way you will feel in Day, School half-term)? If your event is control of any pre-event expenses, and outside, plan for the worst weather and be more likely to make a profit. The have a back up! last thing we want is for you to end up out of pocket. Ask your employer to match £ for £ what you raise - they could benefit from their logo on posters, programmes and any publicity or media coverage.

01726 66868 www.cornwallhospicecare.co.uk Planning & Running Your Event

Keeping all the balls in the air... Areas to consider for reducing Organising an event is not as daunting risks... as it can seem if you break it down Are the venue and into manageable chunks. Identify car park well lit, each action that needs to happen, sign posted and then allocate specific tasks to people... accessible? Are this avoids confusion and makes the there any potential job easier! hazards in the form Get all your friends, family and of slipping, tripping, spillages? Are colleagues to help - you’ll be amazed there adequate fire extinguishers and how quickly things get done, and you’ll fire exits? Is there a first aid box and have a lot more fun working with others! trained first aider? The venue should have a fire evacuation policy and Some community groups can offer adequate Public Liability Insurance help on the day. Try your local Inner Wheel, Rotary, Lions, Masons or Scout Make sure your event complies with clubs. We also have Fundraising the regulations of the food safety act groups located across the county, (1990) in the preparation, cooking and who may be able to help - just ask the selling of food. fundraising office. Try to consider all the potential hazards Safety on site... in running your event and for anyone who might attend it, and take steps to It is important to work closely with reduce the risks. It could be as simple the venue to make sure any risks are as having a bucket of water next to a kept to a minimum. You may need to BBQ! complete your own risk assessment and take out event insurance, particularly for For advice on health and safety bigger or more issues, event insurance, or to request adventurous a sample risk assessment form events. Don’t be for your event please contact the put off by this - Fundraising Office. we can help! If there’s anything you are not sure about, we can offer advice on all aspects of fundraising, from budgeting to legal requirements.

01726 66868 www.cornwallhospicecare.co.uk Fundraising Guidelines

Lotteries & Raffles

Raffles A raffle is a draw that happens on a single day, with all tickets sold on the day of the draw. Cloakroom tickets can be used for this kind of draw and no license is required. Prize Draw Lotteries Where tickets are sold in advance of the draw date, this constitutes a prize draw lottery and is governed by the licensing act 2006. Please contact the fundraising office prior to organising your prize draw, as it must be registered with us, and the tickets must contain the following information: • The beneficiary of the prize draw (i.e. Cornwall Hospice Care) • Cornwall Hospice Care’s registered charity number: 1113140 • The name of Cornwall Hospice Care’s promoter - contact the fundraising office for details • Cornwall Hospice Care’s full address • Details of the County Council the prize draw is registered with - contact the fundraising office • The statement: ‘No ticket to be sold to or by persons under 16 years of age’ • The date, place and time when the draw will take place • Who and where to return ticket stubs and money N.B. You do not require a license to sell prize draw lottery tickets in a public place, however they must be sold from behind a table or counter. If you are organising a prize draw lottery you must keep a record of any costs incurred in creating and running the draw and return these, with receipts, a list of the prizes, the winning stubs and the total amount raised to us. All prize draw tickets must be signed off by the Fundraising office prior to printing. We have a detailed booklet regarding lotteries and the law. If you require further information please call the fundraising office to request a copy.

01726 66868 www.cornwallhospicecare.co.uk Fundraising Guidelines

Collection Tins & Buckets All collection tins and buckets supplied by Cornwall Hospice Care will have their own unique number and will already be sealed. Each tin or bucket is your responsibility whilst signed out to your care. Tins and buckets can be used much more effectively for collections during an event and can really increase your overall total. Remember: • The tin or bucket must carry your name, address, contact number, date provided to you and must be sealed during collections • You must provide the fundraising office with details of where each unit is sited (for static tins/buckets) or to be used (for street collections etc) • All collectors must be 16 years old of over • It is illegal to shake a tin or bucket when collecting • Collections in public places require a permit from the council, which must be applied for at least 6 weeks in advance. There are limited permits available per year, so please contact the fundraising office before applying to Cornwall Council • If counting your tins/buckets, there must be 2 unrelated people present at all times. All accounting must be transparent and open to inspection. • Don’t forget to consider security when collecting money. Does the bucket need to be chained to the bar/table? Take extra care in transporting your takings and bank the money as soon as possible. If you are concerned about transporting any monies raised then please call the fundraising team for advice Money, tins or buckets will only be accepted via the fundraising offices (Daniels Lane, St Austell or St Julia’s, Hayle) or at the reception desk at either hospice between the office hours fo 8.30am - 4.30pm, Monday to Friday. For our address details, or to make alternative ‘drop-off’ arrangements, please call us. Nursing or clinical staff cannot accept money or tins.

01726 66868 www.cornwallhospicecare.co.uk Sponsorship & Fundraising Online

Sponsored Activities Collecting Money Sponsored activities When using sponsor forms, can be a great way to collect the money as you raise funds, whether go - the hardest part is often it’s an event you are chasing people afterwards. organising yourself or one you Create a personal online are participating in. fundraising page and tap Give yourself plenty of time in order to your friends and family around the raise awareness and most importantly for world (see below). You can even gaining sponsors and collecting money. add a link to your online page from Personalised sponsor forms are Facebook or your email signature, available from the fundraising office. and some online sites now offer Text Maximise Sponsorship Giving to make it even easier for people to sponsor you. • Contact your local media about what you are doing & why Online Giving • Change your email signature There are two sites we recommend, to promote your fundraising JustGiving, which also offers text giving, or virginmoneygiving • Ask to be on your company’s which has slightly better rates but website (& intranet if available) doesn’t offer the text giving. Select the • Find out if your employer will create new page option and follow ‘match fund’ the amount you the instructions. You can link the page raise (it’s great publicity for the to Cornwall Hospice Care so the funds organisation and helps you reach easily come directly to us and we’ll your goal quicker) also be told you have set up a page - • Encourage your sponsors to sign easy as that! the gift aid section on the sponsor form if they are a UK tax payer, as this will enable Cornwall Hospice Care to claim an extra 25p for every £1 raised.

01726 66868 www.cornwallhospicecare.co.uk Hints & Tips: Online Fundraising

Getting the message across

1. Personalise your page: Make 6. Communicate what a your page as interesting as possible donation could buy: Let your by adding your own photograph supporters know how much of a and text. Make sure you tell people difference their money will make. why you have chosen to fundraise - 7. Personalise your thank you and why you are supporting email: When you create your Cornwall Hospice Care. Be online page, write a personal creative & grab their attention! message of thanks in the automatic 2. Email your family and close reply. Use the opportunity friends first: People tend to to ask supporters to pass your match amounts already listed on the online page details to their page, so target your most generous own contacts. supporters first! 8. Tag, share and post! 3. Use your own email groups Utilise Cornwall Hospice Care's and social networking: Save social media presence and time by emailing followers. groups together, or Twitter- @Cornwallhospice post messages via Facebook - @CornwallHospiceCare Facebook or Twitter. Instagram - @cornwallhospicecare LinkedIn - @CornwallHospiceCare 4. Tell everyone you know: Try Interact with us online! former colleagues, old school/ college friends, members or your church, club or PTA. Ask them all to 9. Keep fundraising after your pass on your message, the internet event: Don’t stop fundraising is global so make the most of it. once you’ve crossed the finish line. Around 20% of online donations 5. Be persistent & regularly are received after the event, so update your page: Post updates update your page and email on your progress and total so far. supporters with news of your An email update is nice for those success. who’ve already supported you and a nudge for those who haven’t!

01726 66868 www.cornwallhospicecare.co.uk Publicising Your Event

Increasing Publicity • Put up posters and notices in as • Could you create a Facebook many places as possible near to the event? venue/location of your event - local • We can add your event to the shops, newsagents, supermarkets, Events Calendar on our website clubs, bars, pubs, hotels etc. and promote on our social media Wherever there is a notice board - if requested. use it! • Any material containing our logo must be approved by the fundraising office. Adding event information to ‘What’s On’ guides A great way to publicise your event is to use the free ‘What’s • Get your friends, colleagues, On’ listings through you neighbours and family to spread the local newspaper and word radio stations. These • Ensure details of where and when, not only put your event details onto ticket/entry price, the wording the websites, but can also lead to a ‘Cornwall Hospice Care,’ along with mention in print or on air prior to the the charity number (1113140) are event. put on all publicity materials. Include You can add your event details to the our logo wherever possible following sites: - we can email this to you • www.thisiscornwall.co.uk • Contact the local press and radio • www.atlantic.fm about your event. We can advise • www.piratefm.co.uk you on which papers, radio stations Alternatively if you contact the and online media to contact. fundraising team we can add the • If you have an unusual story, or event on your behalf. Don’t forget a new/different type of event then when adding events to include the talk to us, we may be able to charity number (1113140) and if arrange editorial coverage in required our website. publications. 01726 66868 www.cornwallhospicecare.co.uk Contacting The Press The media is always looking for a story with an interesting angle or hook, so make it different and make an impact! Making contact Local media coverage • Try to contact the journalist that Listed below are the main regional covers your area/ media across Cornwall. You might type of story - call the also think about targeting your local paper to check their village or parish magazines. details. Remember: Newspapers the news desk are West: West Briton, The always busy and will Cornishman, The Packet, be sent hundreds of competing St Ives Times & Echo stories every day. Mid: West Briton, • When adding information to Cornish Guardian, St Austell Voice, What’s On listings or sending Newquay Voice, Mid Cornwall press releases give at least two Advertiser weeks notice. East & North: Cornish Guardian, • Follow it up & check they have Cornish Times, North Cornwall received your press release and/or Advertiser, Camelford & Delabole put your event in their diary. Post, Bude & Statton Post, Cornish & • Always have all the facts you Devon Post need - including a relevant quote Radio if necessary. This is particularly important when contacting radio BBC Radio Cornwall, Pirate stations as they might want to FM, Atlantic FM, Community interview you there and then! Radio (Radio St Austell Bay, Penwith Radio) • Remember to include information about the charity and why you Magazines have chosen to support it. Call us Cornwall Today, Cornwall for some key facts about the work Life, Cornish World, Cornwall of Cornwall Hospice Care. Living. • Don’t forget to send us a copy - we can display it on our website or feature it in our regular newsletters.

01726 66868 www.cornwallhospicecare.co.uk Securing Media Coverage

Follow these easy pointers to publicise 3. Have a cheque presentation your fundraising in print or on air... afterwards to celebrate what you • Try to make your story relevant to have achieved. the paper or radio station. The Make your photo as interesting and media love a local story, so if different as possible. If you have a your event is based in Truro, then newspaper photographer attending, mention this in the title. offer them lots of props, costumes etc • Please let the fundraising office where relevant. know before you submit your press Try to make the release, so we can ensure the best photo reflect how distribution of stories across the the money was media. raised e.g. If you held a garden • Your press release should answer party with cream Who, What, Where, When & teas then get Why, and also be clear and easy a close up shot of someone messily to read. enjoying a big cream scone. Big cheques don’t make good photos, and will probably not be printed. Try writing the amount you raised on balloons, in the sand or spell it out The photo with props. Use you imagination! There are three ways to get your photo Children and animals make great and event details published: photo subjects. 1. You can take some promotional Always have your own camera as pictures beforehand, to increase back up... If the photographer doesn’t awareness and attendance. show up due to other commitments, 2. You can take photos on the day (but take your own it’s often best photo (preferably to arrange for digital) and send someone else to this into the paper do this as you along with a may be busy) press release.

01726 66868 www.cornwallhospicecare.co.uk Writing Your Own Press Release

PRESS RELEASE  The title should be central and bold  CORNISH CREAM TEA HITS THE HUNDRED MARK FOR HOSPICE

16th June 2018  State the date you sent the release

The 11th Annual Summer Solstice Cream Tea in (name of town) has hit a milestone this year. The charity event, organised by a committee of locals and held in the grounds of the Community Centre, regularly brings crowds of visitors to the town.  Write in the third person, from an impartial point of view (without ‘I, we, us’) This year they have exceeded all expectations be selling 101 cream teas in just under four hours and raising £500 for local charity Cornwall Hospice Care, which provides support to people living with terminal illnesses.  Include personal opinions withing a quote - from you, one of the event organisers, a family member of a patient etc. Make sure you spell their name & position correctly, and that they are happy with being quoted Mrs Smith, Chair of the organising committee, said ‘We are delighted with the turnout this year. Our ladies worked very hard serving all the visitors, and we are really pleased to be able to help such a good cause. You can’t beat a Cornish Cream Tea in the summer sunshine!’

ENDS  Put ‘Ends’ in bold to show the press release is completed

PHOTO DETAILS  If you have a photo from the event include this with your press release. Remember to state who is in the photo. For further information contact XXXXXXXX  Include your name, contact number Background Information and email (if possible) Cornwall Hospice Care is a 24/7 Cornish charity that provides specialist care for people with terminal illnesses. They support patients and their families at Mount Edgcumbe Hospice in St Austell, St Julia's Hospice in Hayle and in Cornwall’s hospitals, care homes and in the community with our new Neighbourhood Hubs. The charity also runs a 24 hour advice line for other healthcare professionals. It costs over £5 million to provide the specialist care. Only 20% of this is funded through a contribution from Cornwall’s NHS Commissioners. The other £4million is raised via the support of people in Cornwall.  Include some extra information about the organisation or subject matter - so the journalist can bulk out the article if needed. Vital information should be n the main body of the press release

01726 66868 www.cornwallhospicecare.co.uk www.facebook.com/cornwallhospicecare www.twitter.com/cornwallhospice

Fundraising Offices Daniels Lane St Julia’s Holmbush Foundry Hill St Austell Hayle Cornwall Cornwall PL25 3HS TR27 4HW 01726 66868 01736 755770

Our Hospices Mount Edgcumbe Hospice St Julia’s Hospice Porthpean Road Foundry Hill St Austell Hayle Cornwall Cornwall PL26 6AB TR27 4HW

www.cornwallhospicecare.co.uk