Brands Talk Sustainability: Exclusive M&S and Coca-Cola Interviews
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VOLUME 13.1 – 2018 BRANDS TALK SUSTAINABILITY: EXCLUSIVE M&S AND COCA-COLA INTERVIEWS WHAT ARE THE DEFINING TRENDS OF 2018? SERIALISATION PERSPECTIVES MINIMALIST DESIGN: THE POWER OF SILENCE INTRODUCING THE DIGITAL NOMAD Cover image © Mehmet Gözetlik Head of Content Senior Account VOLUME 13.1 – 2018 Tim Sykes Managers Kevin Gambrill Editors Jesse Roberts Elisabeth Skoda Libby White Account Manager Dominic Kurkowski Head of Studio Gareth Harrey Executive Assistant Amber Dawson Art Editor Paul Holden-Abbott IT Support Syed Hassan Advertising Coordinator Kayleigh Harvey Data Manager 3 Editorial Tim Sykes Andrew Wood 5 M&S Interview Are we looking at a one-polymer future? 7 2018 Predictions This year’s defining trends in CPG and retail packaging 14 Smart Manufacturing Automation perspectives 17 Innovation Spotlight Pont brings twist to cap design Packaging Europe Ltd 18 Coca-Cola Interview Inside the new sustainability plan Part of the Rapid News Communications Group 20 Pharmapack The future is now Alkmaar House, Alkmaar Way, Norwich, Norfolk, NR6 6BF, UK 23 Bostik What if hotmelt adhesives could bring comfort and safety in your plant? Registered Office: Carlton House, Sandpiper Way, 25 Smurfit Kappa On-shelf differentiation in advance Chester Business Park, Chester, CH4 9QE. 28 Bioplastics EUBP Conference review Company No: 10531302. 31 ADF/PCD Paris Counting down to the next edition Registered in England. VAT Registration No. GB 265 4148 96 33 Prosweets Sweet solution 35 Ipack-Ima Ipack-Ima returns with new vision Telephone: +44 (0)1603 885000 Serialisation Editorial: [email protected] 36 The countdown to FMD Studio: [email protected] 37 Leveraging serialisation Advertising: [email protected], [email protected] 38 The CMO point of view 40 Serialisation as driver of digital transformation Website: www.packagingeurope.com 42 A driver of digital transformation Facebook: www.facebook.com/PackagingEurope 44 Pouches Standing-up to market pressures Twitter: www.twitter.com/PackagingEurope 47 Form-Fill-Seal Forming the future 49 Packaging Innovations Looking ahead to the UK’s largest show 54 Zecher Zecher’s close cooperation with machine manufacturers 56 Inspection Keeping an eye on the line © Packaging Europe Ltd 2018 60 Minimalism The power of silence No part of this publication may be reproduced in any form for any 62 Innovations Warsaw Every pack is important purpose, other than short sections for the purpose of review, without 63 Squid Ink All around printing expertise prior consent of the publisher. 69 Cosmopack Held in conjunction with Cosmoprof ISSN 2516-0133 (Print) Worldwide Bologna ISSN 02516-0141 (Online) 72 Digital Nomad Happy new opportunity! Tim Sykes EDITOR the calendar turns over to January it’s habitual to gaze inquisitively Meanwhile, the clock is ticking as the EU’s Falsified Medicines Directive at the year ahead. In the following pages an array of packag- comes into force in 2019, with the pharmaceutical supply chain still in varying ASing people make their predictions about driving trends across states of readiness. We present a series of perspectives on serialisation: from consumer packaging in 2018. To add my own forecast, it may shock none of practical advice on how to achieve compliance to exploring the opportunities you to suggest that sustainability will again dominate the agenda. Packaging for pharma companies and CMOs to harness their investments in connectiv- waste, and specifically plastic waste, is in the socio-political crosshairs as never ity to add business value. In addition, we share the latest trends in pouches, before, and it seems as though a consensus may be crystallising (driven both form-fill-seal technology, innovations in inspection, speak to the planet earth’s by populism and reasonable concern about a grave problem) that SOMETHING most passionate advocate of minimalist design Mehmet Gözetlik, and review SERIOUS OUGHT TO BE DONE. As an industry, it’s important to state the case for the dizzying pace of progress in smart manufacturing as exhibited at Rockwell’s packaging and point out the dangers of kneejerk reaction – but also to ensure latest Automation Fair. we are engaged in joined-up and innovative solutions to the waste problem. Last but not least, I’m delighted to introduce our new, star columnist Richard Long-term, holistic solutions to the packaging waste and ocean litter will in Askam – one of the brains behind the groundbreaking Share a Coke campaign fact be a special focus in Packaging Europe throughout the year. We’ll be giving a and the world’s leading commentator on the disruptive influence of digital print platform to the voices that matter on this subject, facilitating a dialogue between on labelling and packaging. From now on you’ll find Richard on the back page of industry and its critics, and shining a light on the innovations in technology and Packaging Europe, doing his own future-gazing and challenging industry to seize systems that can make a difference. Our 2018 Sustainability Awards, scaled up the massive opportunities presented by technology. and with an eminent, independent judging panel, will complement this. We’ll be back with the next edition of Packaging Europe magazine in March. Sustainability features heavily in this month’s edition of the magazine. We In the meantime, keep in touch with the latest developments and innovations by review the recent European Bioplastics conference, where biodegradability was subscribing to our newsletter and connecting on Twitter. much in discussion as an answer to the packaging problem and global brand owners presented their strategies. We also have exclusive interviews inter- Tim Sykes rogating the household names Coca-Cola and Marks & Spencer on their latest [email protected] sustainable packaging plans. @PackEuropeTim © Mehmet Gözetlik Mehmet Gözetlik discusses his minimalised brands on page 60 Packaging Europe | 3 | SUSTAINABLE RETAIL ARE WE LOOKING AT A ONE-POLYMER FUTURE? The international retailer Marks & Spencer has earned a reputation for proactivity in its sustainability policies. In 2007 the business launched a 100-point sustainability plan, dubbed ‘Plan A’, which over the ensuing decade has seen simplification of the types of plastic used in its private label packaging, removed microbeads from its products, introduced a charge on plastic carrier bags, and optimised packaging – resulting in a reduction in packaging materials in 140 snacking products. Its latest iteration, Plan A 2025 steps up the ambitions, including the One Polymer Road Map and a target that 100 per cent of its packaging is widely recycled. Tim Sykes spoke to M&S’s Kevin Vyse (senior technologist, Food Packaging, and Circular Economy Lead) about the company’s approach to sustainability in packaging and the implications of the latest goals. IM SYKES: We use packaging smartly to ensure products stay fresh for longer. How does M&S assess and manage the trade-offs in environmental For example, 1gm piece of film can double the life of a cucumber, Tperformance, such as between overall product footprints (including food KV apples and bananas and 5gms of plastic can ensure that a piece waste) and the hot question of packaging waste? of meat greatly improves the quality of the product. By keeping food fresher for longer, customers throw out less food. EVIN VYSE: However, we recognise the enormous challenges, that the current approach We look holistically at everything we do – across our operation, our supply to plastic use globally is causing and see that we have an important part to play Kchains and of course when our customers come to remove packaging in preventing the leakage of plastic into the environment. We’ve already taken and use our products. This includes designing our products and packaging that action in a number of areas – from introducing the 5p carrier bag charge, and underpin the creation of a circular economy in the markets we serve. removing microbeads from our products significantly ahead of legislation, to reducing the amount of packaging we use. For example, we have saved 75 Given the current heat on plastics in general, how does M&S tonnes of packaging annually by redesigning the packaging for our 140 snack- perceive and respond to public pressure that might not be ing products and will continue to innovate to optimise our packaging design. TS informed by a rounded understanding of the role of packaging and We know there is more to do – that’s why we’ve set a bold target to make all unintended consequences? our packaging ‘widely recyclable’ by 2022, as part of our zero-waste ambition. Packaging Europe | 5 | SUSTAINABLE RETAIL 2018 TRENDS DEFINING 2018 Packaging Europe canvassed opinion on the trends and technologies that will characterise CPG and retail packaging over the coming year. A diverse group of industry authorities passed around our crystal ball. Here is what they foresaw. We’re working with policy makers, fellow retailers, manufacturers, local more organisations taking an interest in the future of biopolymers and this will authorities, the recycling and plastics industry, WRAP and the Ellen MacArthur continue to increase. Foundation to develop scalable solutions to prevent the leakage of plastics into the environment. The objective of simplifying down to the use of a single polymer is perhaps the most eye-catching aspect of the M&S Is there merit in considering the proposition of replacing plastics TS packaging material strategy. Given your diverse range of wherever this is viable from a holistic point of view? products and associated packaging applications, it must be a challenge to TS find a single polymer that efficiently delivers all of the necessary properties across rigid and flexible formats. You have previously remarked that the We are always looking into new ways to package products but our selected plastic is likely to be a new structure. What are the prerequisites focus is on making the plastic as light as possible whilst improving of this polymer? KV overall collection and recycling.