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GDT-101 / HISTORY OF GRAPHIC DESIGN / THE / Overview i / lv

The Bauhaus

1 Art and Technology, A New Unity 1

2 Origins 11

3 30

4 Dessau 42

5 53

© Kevin Woodland, 2019 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / Overview ii / lv

© Kevin Woodland, 2019 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS 1 / 55

1919–1933 Art and Technology, A New Unity

A German design school where ideas from all advanced art and design movements were explored, combined, and applied to the problems of functional design and machine production.

© Kevin Woodland, 2019 Joost Schmidt, Exhibition Poster, 1923 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Bauhaus 2 / 55

1919–1933 The Bauhaus

Twentieth-century furniture, , product design, and graphics were shaped by the work of its faculty and students, and a modern design aesthetic emerged.

– MEGGS

© Kevin Woodland, 2019 · GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Bauhaus 3 / 55

1919–1933 The Bauhaus

Ideas from all advanced art and design movements were explored, combined, and applied to the problems of functional design and machine production.

• The Arts & Crafts: Applied arts, craftsmanship, workshops, apprenticeship • : Removal of , application of form • : Typographic freedom • Dadaism: Wit, spontaneity, theoretical exploration • : Design for the greater good • : Reduction, simplification, refinement

© Kevin Woodland, 2019 · GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Bauhaus 4 / 55

1919–1933 The Bauhaus • The House of Construction • The School of Building • The State Home for Building

© Kevin Woodland, 2019 · GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Bauhaus 5 / 55

JOSEF LÁSZLÓ WALTER PAUL OSKAR ALBERS MOHOLY- NAGY GROPIUS KLEE SCHLEMMER

GEORG JOOST MARCEL LYONEL MUCHE SCHMIDT BREUER FEININGER

HINNERK HERBERT WASSILY GUNTA SCHEPER BAYER KANDINSKY STÖLZL

© Kevin Woodland, 2019 The Bauhaus Masters on the Dessau Roof, 1926 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Bauhaus 6 / 55

© Kevin Woodland, 2019 · GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Bauhaus 7 / 55

1919 1920 1921 1922 1923 1924 1925 1926 1927 1928 1929 1930 1931 1932 1933

Weimar Dessau Berlin 1919–1925 1925–1932 1932–1933

Hannes Ludwig Mies Meyer van der Rohe

© Kevin Woodland, 2019 · GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Bauhaus 8 / 55

© Kevin Woodland, 2019 · GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Bauhaus 9 / 55

© Kevin Woodland, 2019 · GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Bauhaus 10 / 55

© Kevin Woodland, 2019 · GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS 11 / 55

Origins

1899–1925 Prior to its industrial philosophy, the fundamental structure for the Bauhaus was modeled after the Deutcher Werkbund, an Arts & Crafts workshop in Weimar, .

© Kevin Woodland, 2019 , Poster for the Exhibition, , Germany, 1914 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / German workshops 12 / 55

1899–1914 The Deutscher Werkbund • German association of artists, architects, designers and industrialists • Arts & Crafts guild • Series of workshops • Joined craft and industry • Incluced , Mies van der Rohe, among others

© Kevin Woodland, 2019 Deutscher Werkbund Posters; , Glass Pavillian, 1914 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / German workshops 13 / 55

1899–1914 The Deutscher Werkbund • Exhibition of 1914 • Cologne, Germany • Featured works by Henri van de Velde, Peter Behrens, and Walter Gropius • Scheduled to last from May–October • Closed in August in response to outbreak of WWI • Influenced the The Weimar Arts and Crafts School

© Kevin Woodland, 2019 Bruno Taut, Glass Pavillian, 1914 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / German workshops 14 / 55

1899–1914 The Deutscher Werkbund • Exhibition of 1914 • Cologne, Germany • Featured works by Henri van de Velde, Peter Behrens, and Walter Gropius • Scheduled to last from May–October • Closed in August in response to outbreak of WWI • Influenced the The Weimar Arts and Crafts School

© Kevin Woodland, 2019 Bruno Taut, Glass Pavillian, 1914 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / German workshops 15 / 55

1899–1914 Arbeitsrat für Kunst • Workers’ Council for Art • Founded in 1918 by Bruno Taut, architect • Championed the German Exrpressionist style

© Kevin Woodland, 2019 · GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / German workshops 16 / 55

© Kevin Woodland, 2019 Max Pechstein and Heinz Fuchs, 1919 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / German workshops 17 / 55

1910–1914 The Weimar Arts and Crafts School • Originally called the Weimar Saxon- Grand Ducal Art School • The building existed since 1860 in varying capacities • In 1904 occupied a building designed by • Reorganized in 1910 to join three other schools into one

© Kevin Woodland, 2019 Henry van de Velde, Weimar Saxon-Grand Ducal Art School, built 1904–1911 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / German workshops 18 / 55

1910–1914 The Weimar Arts and Crafts School • Modelled after the earlier Deutsche Werkbund • Stained glass, wood, and metal workshops • Medieval Bauhütte: master, journeyman, and apprentice

© Kevin Woodland, 2019 Henry van de Velde, Weimar Saxon-Grand Ducal Art School, built 1904–1911 · GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / German workshops 19 / 55

1910–1914 The Weimar Arts and Crafts School • Arts & Crafts origins • Unity of artists and craftsmen to build for the future • Expressionist leanings at turn of century • Utopian desire to create a new spiritual society

© Kevin Woodland, 2019 Henry van de Velde, Weimar Saxon-Grand Ducal Art School, built 1904–1911 · GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / German workshops 20 / 55

1910–1914 The Weimar Arts and Crafts School • Henry van de Velde, Director • Belgian Art Nouveau architect • Designed the building at the turn of the century • Built in two separate efforts: 1904 & 1911

© Kevin Woodland, 2019 Henry van de Velde, Grand Ducal Art School, staircase, built 1904 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / German workshops 21 / 55

© Kevin Woodland, 2019 Henry van de Velde, (left) Tropon Poster, 1898, (right) Ruth Book Cover, 1899 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / German workshops 22 / 55

1914 The Weimar Arts and Crafts School • Henry van de Velde, Director • Forced to resign in light of WWI • Returns to , 1914 • Closed duration of WWI • Van de Velde recommneds Walter Gropius, Hermann Obrist, and as successors • Four year delay by WWI

© Kevin Woodland, 2019 · GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / German workshops 23 / 55

1883–1969 Walter Gropius • Grand Ducal School of Arts and Crafts merges with neighboring Weimar Academy of Fine Arts • Walter Gropius, architect, is appointed as next Director to succeed van de Velde in 1918

© Kevin Woodland, 2019 (left) Henry van der Velde, (right) Walter Gropius GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / German workshops 24 / 55

1883–1969 Walter Gropius • 3 year assistantship with Peter Behrens, 1907–1910 • Together they used modern materials like glass and steel in new ways • Gropius introduces to to factory design

© Kevin Woodland, 2019 Studio of Peter Behrens: Mies van der Rohe, Adolf Meyer, Hertwig, Weyrather, Krämer, Walter Gropius, 1908 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / German workshops 25 / 55

© Kevin Woodland, 2019 Typicial factories of the late 1800’s GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / German workshops 26 / 55

For the first time a complete facade is conceived in glass. The supporting piers are reduced to narrow mullions of . 1883–1969 —NIKOLAUS PEVSNER, PIONEERS OF MODERN DESIGN Walter Gropius • Factory design • in Berlin, 1911

© Kevin Woodland, 2019 Walter Gropius and Adolf Meyer, the Fagus Factory, 1911 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / German workshops 27 / 55

... The corners are left without any support, yielding an unprecedented sense of openness and continuity between inside and out. ...

—NIKOLAUS PEVSNER, PIONEERS OF MODERN DESIGN

© Kevin Woodland, 2019 Walter Gropius and Adolf Meyer, the Fagus Factory, 1911 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / German workshops 28 / 55

... Another exceedingly important quality of Gropius’s building is that, thanks to the large expanses of clear glass, the usual hard separation of exterior and interior is annihilated.

—NIKOLAUS PEVSNER, PIONEERS OF MODERN DESIGN

© Kevin Woodland, 2019 (right): Walter Gropius and Adolf Meyer, Fagus Factory (interior), 1911 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / German workshops 29 / 55

The role of the walls becomes restricted to that of mere screens stretched between the upright columns of the framework to keep out rain, cold and noise.

–WALTER GROPIUS

© Kevin Woodland, 2019 (right): Walter Gropius and Adolf Meyer, Fagus Factory (interior), 1911 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS 30 / 55

1919–1925 Weimar

Gropius begins to shape the philosophy of the school. Expressionist origins slowly progress towards a more open, rational, and modern point of view.

© Kevin Woodland, 2019 The life at the Weimar Bauhaus, circa 1922 © Bauhaus-Archive Berlin GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Weimar Location 31 / 55

1919 Das Staatliche Bauhaus

Gropius’ goal is “to create a new guild of craftsmen, without the class distinctions which raise an arrogant barrier between craftsman and artist.”

• Gropius renames the Grand Ducal School of Arts and Crafts: Das Staatliche Bauhaus • “House of Construction” • Opens April 12, 1919 • Bauhaus seal is created • “A Unity of Art and Handicraft” • “Cathedral of Socialism”

© Kevin Woodland, 2019 Johannes Auerbach, first Bauhaus seal, 1919 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Weimar Location 32 / 55

1919 Walter Gropius

The first Bauhaus Manifesto is published in German newspapers to demonstrate the reorganization of the school:

• Architecture School • Crafts School • Academy of Fine Arts • The cathedral becomes a symbol of the total work art, as well as an icon of the medieval model of creation. • Three beams of light • Architecture, scultpure, painting

© Kevin Woodland, 2019 The Bauhaus Manifesto, 1919 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Weimar Location 33 / 55

The complete building is the ultimate aim of all the visual arts. Once the noblest function of the fine arts was to embellish buildings; they were indispensable components of great architecture...

– WALTER GROPIUS, 1919

© Kevin Woodland, 2019 The Bauhaus Manifesto, 1919 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Weimar Location 34 / 55

... Today the arts exist in isolation. … Architects, painters, and sculptors must learn anew the composite character of the building as an entity. … The artist is an exalted craftsman.

– WALTER GROPIUS, 1919

© Kevin Woodland, 2019 The Bauhaus Manifesto, 1919 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Weimar Location 35 / 55

...In rare moments of inspiration, transcending an artist’s conscious will, the grace of heaven may cause their work to blossom into art. But proficiency in their craft is essential to every artist. Therein lies the prime source of creative imagination.

– WALTER GROPIUS, 1919

© Kevin Woodland, 2019 The Bauhaus Manifesto, 1919 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Weimar Location 36 / 55

© Kevin Woodland, 2019 Walter Gropius, Diagram of Bauahaus curriculum, 1919 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Weimar Location 37 / 55

1919 The Weimar Faculty

Recognizing the common roots of both the fine and applied visual arts, Gropius sought a new unity of art and technology as he enlisted a generation of artists in a struggle to solve problems of visual design created by industrialism.

–MEGGS

• Johannes Itten, 1919 • , 1919 • , 1919 • Oskar Schlemmer, 1920 • , 1921 • , 1922

© Kevin Woodland, 2019 · GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Weimar Location 38 / 55

1923 Ideology changes • Johannes Itten is fired over differences with Gropius • László Moholy Nagy and Josef Albers assume leadership of the Vorkurs (Foundational Course) • Slogan “A Unity of Art and Handicraft” becomes “Art and Technology, a New Unity”

© Kevin Woodland, 2019 (left) Johannes Itten, (top right) László Moholy Nagy, (bottom right) Josef Albers GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Weimar Location 39 / 55

1923 Ideology changes • Industrial- and mass- production come into focus • Traditional craftmanship aspect is deemphasized • Gropius commissions new symbol for the school

© Kevin Woodland, 2019 · GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Weimar Location 40 / 55

© Kevin Woodland, 2019 (left) Johannes Auerbach, first Bauhaus seal, 1919; (right) Oscar Schlemmer, Bauhaus seal, 1922 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Weimar Location 41 / 55

1923–25 Ideology changes • Gropius is forced to hold an exhibition of Bauhaus work • An era of political conflict begins • Geometric and machine forms • Galvanizes the maturing ideology • The Bauhaus is forced out of Weimar “Echoes of , constructivism, and De Stijl provide evidence that the Bauhaus became a vessel in which diverse movements were melded into new design approaches.”

–MEGGS

© Kevin Woodland, 2019 Joost Schmidt, Exhibition Poster, 1923 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS 42 / 55

Dessau

1925–1932 Gropius and the other instructors agree to resign when their contracts expire at the end of 1924. Working with the mayor of Dessau, they set up shop in temporary facilities at the beginning of 1925.

© Kevin Woodland, 2019 Lucia Nagy, Sport at the Bauhaus (The jump over the Bauhaus), circa 1927 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Dessau location 43 / 55

1926 Starting over • A new building complex was designed and occupied in the fall of 1926 • Gropius designs the centerpiece of the campus, a new monument to modernist ideals • The curriculum was reorganized

© Kevin Woodland, 2019 Lucia Nagy, The Bauhaus (under construction), circa 1926 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Dessau location 44 / 55

© Kevin Woodland, 2019 Walter Gropius, The Bauhaus, Dessau, 1925 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Dessau location 45 / 55

© Kevin Woodland, 2019 The Bauhaus campus GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Dessau location 46 / 55

© Kevin Woodland, 2019 Faculty for Lazlo Moholy-Nagy, Bauhaus campus, Dessau, photographed in 1927 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Dessau location 47 / 55

© Kevin Woodland, 2019 (left) Lucia Nagy, Sport at the Bauhaus (The jump over the Bauhaus), circa 1927 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Dessau location 48 / 55

© Kevin Woodland, 2019 · GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Dessau location 49 / 55

© Kevin Woodland, 2019 · GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Dessau location 50 / 55

Production

Gropius brings Bauhaus design work to the masses

• The Bauhaus Corporation • Sale of workshop prototypes to industry • Labor contracts, income stream • Sold to the German public • Perpetuates ideology

© Kevin Woodland, 2019 (top and bottom left) Mercel Breuer furniture; (right) , Bauhaus lamp from metal w orkshop, 1928 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Dessau location 51 / 55

1928 Changes at the Dessau location • Walter Gropius resigns his position as Bauhaus Director • In response to incessant political scrutiny • Leadership changes in two rapid bursts

© Kevin Woodland, 2019 · GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Dessau location 52 / 55

© Kevin Woodland, 2019 (left) Hannes Meyer as a young architecture student in , 1913; (right) Hannes Meyer the year he becomes Director of the Bauhaus, 1928 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS 53 / 55

Berlin

1932–1933 The final phase of the Bauhaus. Massive political pressure catalyzes changes in leadership and ideology.

© Kevin Woodland, 2019 as he becomes Bauhaus Director in 1930 GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Berlin location 54 / 55

© Kevin Woodland, 2019 The Bauhaus Building in Berlin-Steglitz GDT-101 / HISTORY OF GRAPHIC DESIGN / THE BAUHAUS / The Berlin location 55 / 55

© Kevin Woodland, 2019 (right) Ludwig mies van der Rohe as he becomes Bauhaus Director in 1930