2013 ASVA Visitor Trend Report Dashboard Summary
2013 ASVA Visitor Trend Report Dashboard Summary Usable data was received from 249 sites. The total number of visits recorded in 2013 Scotland Total was 32,542,556; this compares to 32,393,441 in 2012 (up 0.5%). 2013 (incl. Country Parks) 32,542,556 0.5% p Acknowledgements 2013 (excl. Country Parks) 22,971,222 0.1% p After many years of publishing monthly benchmarking reports, ASVA has been able to achieve the direct comparison of annual data from its members for 2013 and 2012 for the first time. We’d like to take the opportunity to thank Scottish Enterprise for its support which has allowed this to happen. We’d also like to Per Region thank the team at LJ Research who designed the online survey (complete with embedded algorithms) and for collating this data on our behalf. And last but not least, a big thank you to all our members who contributed to Northern Scotland 2,669,893 7.7% p this survey as without your support there would be no publication. Eastern Scotland 12,403,741 0.2% p Southern Scotland 864,768 6.1% p Western Scotland 16,604,154 -0.7% q ASVA's Commentary and Observation for 2013 For the third year, the National Museum of Scotland was the most visited attraction with 1,768,090 visits recorded. Edinburgh Castle was the highest paid entry attraction with 1,420,027 visits. (See table , page 4, for top 20 sites.) Per Attraction Category The 0.5% increase in the table above does appear modest.
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