Competitive Edge Live Introducing
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Issue 10 - November 09 touchline News from League Football Education News: p2-3 PFA Coaching: p5 Progression: p6-7 Club Profile: p8-9 Apprentice Focus: p12 introducing competitive edge live LFE is a partnership between The Football League and The Professional Footballers’ Association. news FA Youth Cup 2009-10 Youth Alliance & Academy League Round-Up The FA Youth Cup got Several teams have had a flying underway early in September start to the Youth Alliance season. and with the preliminary Preston North End who had round and first, second amassed 39 goals in 11 fixtures and third round qualifying (at the time of writing) look set to be pushed by Walsall, Wigan already completed we can now look Athletic and Stockport County as forward to seeing the Football League they compete for the North West In the Academy Leagues Leicester City’s Conference Title. and Premier League Clubs joining the youngsters have enjoyed a fantastic start action. Topping the table in the North East, to the season and remain unbeaten in Hull City will have to contend with the Group B. The First Round proper is scheduled serious threat posed by York City and Norwich City’s U18s are also going to be played by 7th November. last years champions Chesterfield. well and sit in second place to Group A For further news, updates and results Bristol Rovers top the South West leaders Arsenal, a place ahead of local Conference and remain unbeaten while rivals Ipswich Town. visit www.lfe.org.uk Colchester Utd have edged ahead of QPR and Southend in the South East. Higher Education Applications Guide LFE has once again produced It offers an insight into what The 2010 Guide is available now an updated ‘Guide to Higher factors to consider when applying to download in PDF format from Education Applications’. for a Higher Education course, the LFE website in the ‘Downloads’ The Guide contains information a full guide to the application area, so if you are thinking about that is relevant to Apprentice process including Clearing and applying to University please make footballers who are considering information regarding student use of the Guide. applying for Higher Education finance and support. courses in 2010. 2 It’s your Newsletter Got a story? Want to share news with other LFE partners? This is your newsletter and we welcome any contributions from all Apprentices, Coaches, Clubs, Parents and Partners. If you have a story, email : [email protected] Leonardo/Pre-Season Stakeholder Feedback Sweden Tours The summer 2009 pre-season tours were hailed a success by all involved with a great LFE would like to deal of positive feedback received from the thank all stakeholders Clubs and players. for their continued Barnsley triumphed in the LFE Invitational Cup feedback through our along with two young Tykes receiving individual online questionnaires. awards for Top Goal Scorer and Player of the Tournament. The feedback we LFE has now secured funding for the 2009/10 receive remains very season for three Clubs to take part in the 2010 positive and the results pre-season tours in Sweden. from the most recent Funding has also been awarded for individual feedback report are player placements with Swedish Clubs which very pleasing. will allow us to fund twenty players in total for With an 86% response placements in March and May 2010. rate overall, 96% of Apprentices rated the Apprenticeship Apprentice of the Month programme as good Congratulations go to Ashley or better and 83% rated Sponsored by Palmer of Scunthorpe United Touchline newsletter as LFE’s first Apprentice of the as good or outstanding. Month of the 2009-10 season. The response from Club Ashley is a regular in the Youth and Reserve teams and has featured the new experience of living away staff was equally high in every game this season at from home in digs provided by the at 92% overall, with both levels and his outstanding Football Club. 96% of Club staff rating contributions for the reserves against As well as excelling at football, Touchline newsletter Leeds United, Sunderland and the young defender has displayed as good or outstanding. Middlesbrough will not have gone a great all round attitude and unnoticed by Iron boss Nigel Adkins. manner, demonstrating commitment As a first year Apprentice, Ashley has to College and the educational settled into the Club well, despite elements since starting his having to acclimatise himself to Apprenticeship this summer. 3 Apprentice Profile - Adam Matthews Bluebirds Youngster hitting the headlines Joining the Club as an Apprentice in the summer of 2008, the Swansea born youngster has leapt to prominence this term after making tremendous strides during the first 12 months of his Apprenticeship. Having had a taste of first team involvement as an unused substitute at Charlton Athletic (away) last season Matthews was keen for more of the same and the teenage full back did not have long to wait this term. An injury to Paul Quinn (at Blackpool) saw Matthews make his debut for Cardiff City on the second weekend of the season and he followed that up by making his full debut the following Tuesday, when helping City record a 3-1 victory at Plymouth Argyle. Cardiff City boss Dave Jones has since handed the youngster a regular starting berth in his first eleven and been rewarded by a string of impressive displays, a watershed moment coming when the Bluebirds travelled to meet Aston Villa in the Carling Cup and Matthews was faced with a head to head with current England international James Milner. Speaking after the encounter, Jones, who had been keen to see how far his young protégé had developed, said; “We knew 12 months ago that we had a player in Adam, the question was how quickly he would progress. “I said to Adam before he went out: 'Let's see how far you've come. “He's been talked up well in Wales...and he's played against a top, full international player and he's done well against him.” The full-back subsequently started the next three league matches for the Bluebirds and registered his first goal for the Bluebirds courtesy of a 50-yard strike at Watford. His rapid progress has not gone unnoticed at international level either, currently captain of the Wales U17’s, Matthews had been earmarked to make his debut for Brian Flynn’s U21s against Bosnia-Herzegovina last month until an injury sustained during a 4-0 win at Watford ruled him out. Speaking on his season so far Matthews says: “Everything is going really well for me at the moment obviously being with the first team has been a fantastic experience but also a learning curve. I just want to do as well as I can each time I play but am equally keen to ensure I complete my education programme because it’s importance and value for now and later in life cannot be understated.” 6 PFA Coaching Brian Borrows talks coaching In a career of over 600 games that Values such as commitment, discipline, hard “I did my first coaching badge in my late spanned some of the greatest changes work and a drive to learn were to form his twenties with a team-mate, Kenny Sansom. in modern day British football history belief system in his 19 years as a player and The course was run over 6 weeks with a group the PFA’s newest regional coach, Brian remain principles that he endorses today, so of students from Coventry University. As you Borrows has seen and done it all. who could be better to impart knowledge and can imagine that brought its own difficulties lead Apprentices through the L2 Coaching and it certainly wasn’t an easy environment to A skilful defender, Borrows will be best Certificate in a role of Coach Educator for the learn in for two current professional players”. remembered for a 12 year spell (1985 -1997) East Midlands. at Coventry City during one of the most With the PFA now delivering to Senior and successful eras in the Club’s history Borrows admits that his career could have Apprentice players alike, often at state of the but his time as a professional also saw him taken a different turn but for his perseverance art training facilities, Borrows believes that enjoy spells at Everton, Bolton Wanderers, as a young player at Everton, he says; Apprentices should appreciate the coaching certificate for the openings it can provide; Bristol City and Swindon Town. “I was rejected as a 16 year old at Everton but the Club allowed me ”Apprentices have a great chance to get their first coaching badge early, this then opens up and another young player, Steve a coaching pathway, which can mean lots of McMahon, to continue to train with opportunities to stay in the game. I know in them. We weren’t paid or anything my region both Derby County and Mansfield but we did it because we felt we were Town have employed former Apprentices as skills coaches”. good enough to earn a contract”. The Level 2 Coaching award allows It was a determination and will to succeed Apprentices the chance to work at an which marked Borrows out from others in Academy/Centre of Excellence or within the similar situations and eventually both him and Community department in order to log their McMahon were given contracts. 12 hours of coaching which Borrows sees as “Neither of us did badly out of the game but a mutually beneficial scenario; it could have been very different if we hadn’t “Apprentices and Clubs both benefit, the shown how committed we were to becoming lads get the experience and ultimately the professionals,” says Borrows.