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View Programme Catalogue UEFA Academy Catalogue Aleksander Čeferin UEFA President INTRODUCTION o perform well on the pitch, teams require talented Beyond certified education programmes, UEFA also and well-trained players. Football organisations encourages knowledge sharing among its member Tare no different: to navigate the complexities associations and stakeholders to promote solidarity of modern football, national associations and their and equality within the football community. The 55 UEFA stakeholders need talented and well-trained employees member associations cover a broad geographical area, and leaders. This is why UEFA has launched a series of incorporating many diverse cultures, working methods education programmes and knowledge-sharing initiatives and professional good practices. The knowledge-sharing for the continuous development of football professionals. initiatives recognise this collective expertise as a valuable Since 2019, these learning initiatives have been commodity and are intended as platforms for sharing combined under the umbrella of the UEFA Academy. these resources and ultimately enhancing the level of professionalism in the game. The education programmes run by the UEFA Academy bring together top professionals in the game and forward- This brochure presents the various learning initiatives thinking academics. One of the strengths of our courses the UEFA Academy offers to support football is this balance between theoretical knowledge and management throughout Europe. From continuous professional expertise. Held at UEFA headquarters and learning for national association staff and stakeholders some of the most iconic football facilities in Europe, our to knowledge-sharing platforms, there are numerous programmes will take you to the heart of European football. opportunities for organisations and their employees Thanks to partnerships with leading European academic to develop. Moreover, if the options presented in this institutions, graduates from the UEFA Academy can earn brochure do not meet your organisation’s specific a diploma from a European university that is recognised needs, the UEFA Academy would be pleased to create internationally through the European Credit Transfer and a programme tailored to its unique features. Accumulation System (ECTS). Most of our programmes are now open to everyone aspiring to be associated with the best of what European football has to offer. In keeping with UEFA’s core mission of promoting, protecting and developing the game, the UEFA Academy will make sure that, no matter where they are in their careers, everyone working in football has the opportunity to develop the skills and knowledge they need to continuously elevate the game. 2 UEFA Academy CONTENTS Management programmes . 4 UEFA Certificate in Football Management (UEFA CFM) ......................... 5 UEFA Diploma in Football Leadership and Management (UEFA DFLM) ............ 6 Executive Master in Global Sport Governance (MESGO) ........................ 7 Women in Football Leadership Programme (WFLP) ........................... 8 Programmes for specialists . 10 UEFA Football Law Programme (UEFA FLP) ................................. 11 UEFA Football Doctor Education Programme (UEFA FDEP) ..................... 12 UEFA Strategic Communications compact course ............................. 13 UEFA Football and Social Responsibility compact course ...................... 14 SLO Education Programme ............................................... 15 UEFA EURO Observation Programme ...................................... 16 Programmes for players . 20 UEFA Executive Master for International Players (UEFA MIP) ................... 21 UEFA For Players ....................................................... 22 UEFA Financial Management Training (UEFA FMT) ............................ 23 Knowledge sharing and research . 24 UEFA PLAY ............................................................. 25 UEFA Research Grant Programme (UEFA RGP) ............................... 26 UEFA Handbook of Football Association Management (UEFA HFM) .............. 27 UEFA Cybersecurity and GDPR course ....................................... 28 On-demand education . 30 UEFA on-demand education .............................................. 31 Support for UEFA’s sister confederations and GS Academy ..................... 32 UEFA Academy // 3 UEFA Academy MANAGEMENT PROGRAMMES 4 UEFA Certificate Type of study UEFA Academy in Football Management (UEFA CFM) ◀ E-learning Face-to-face ▶ Estimated study hours The UEFA CFM is the must-have foundation programme for anyone working Quick view in a football organisation who wants to gain a comprehensive understanding 300 Skills trained of how the game is managed . ◀ Soft skills Hard skills ▶ Programme overview The UEFA CFM is a blended-learning programme, involving face-to-face seminars, online learning modules and written academic assignments. The programme gives a 360-degree overview of the management of a national football association. Working in collaboration with leading academic and professional football experts, the UEFA CFM should be considered a prerequisite for anyone passionate about a career in football. The programme lasts for nine months and compromises of six online modules as well as three face-to-face Who seminars. Each module and face-to-face seminar addresses a key area of football management that is People working in or connected necessary for people working within the football industry. to the football industry When 1 2 3 4 5 Several intakes per year for national associations and their Face-to-Face Online Online Online Face-to-Face stakeholders and one that is Seminar 1: Module 1: Module 2: Module 3: Seminar 2: Introduction The organisation Strategic Operational Football marketing open to external participants to football of world football performance management & communication management management How long 9 months 6 7 8 9 10 Where Online Online Online Face-to-Face Graduation Several national editions Module 4: Module 5: Module 6: Seminar 3: Ceremony Football marketing Communication, Event & volunteer Football event across Europe & sponsorship the media & public management management Open edition held at UEFA relations headquarters and in London Price €7,900 Takeaways • Comprehensive understanding of the football industry from all angles Number • Stronger managerial skills • Completion of a managerial analysis and recommendation for a football organisation of participants • Broader network as part of pan-European community of over 1,000 graduates 30 Testimonials The UEFA CFM programme has been instrumental in the growth of Cape Town City FC Academic and myself as an individual. I have learnt so many fundamentals through the programme certification and have a better understanding of strategic and operational management within the football industry. Certificate of Advanced Studies (CAS), ■ Natalie Barlow, Marketing Brand Manager, Cape Town City FC 10 ECTS credits The UEFA CFM programme opened my eyes to high-level management tools. Moreover, I can now critically evaluate my performance and improve the quality of my daily work. Language ■ Boris Stankov, Secretary-Coordinator, Bulgarian Football Union English Partner IDHEAP, University of Lausanne, Switzerland Contact [email protected] UEFA Academy // 5 UEFA Diploma in Football Type of study Leadership and Management (UEFA DFLM) ◀ E-learning Face-to-face ▶ Estimated study hours The UEFA DFLM is an advanced programme enabling high-performing managers Quick view in charge of teams delivering complex projects to develop their leadership 600 Skills trained and managerial skills . ◀ Soft skills Hard skills ▶ Programme overview The UEFA DFLM is an advanced project-based programme designed to strengthen and refine core leadership and managerial skills. Building on the UEFA CFM, it targets project management in four key areas: conceptualisation; planning and presentation; negotiation; and leadership. Over the course of three seminars and four online modules, participants work alongside expert coaches on their individually selected project, which must be of strategic importance for their organisation. Who Managers in leadership positions 1 2 3 at national associations who have completed the UEFA CFM* Online Online Module 1: Face-to-Face Module 2: Project Seminar 1 Project planning conceptualisation & presentation When Annually, starting in autumn 4 5 6 How long Online Online 12 months Module 3: Face-to-Face Module 3: Negotiation Seminar 2 Negotiation (1/2) (2/2) Where Switzerland 7 8 9 Price Graduation Online Ceremony €8,500 Face-to-Face Module 4: Seminar 3 Leadership Number of participants 20 (maximum of one Takeaways per national association) • A strategic project that participants can implement in their own organisation • Key skills needed to facilitate complex, strategic project implementation • Improved soft skills in leadership and negotiation Academic • Better capacity to present with impact certification • Broader network of contacts in football associations across Europe Diploma of Advanced Studies (DAS), Testimonials 30 ECTS credits* The UEFA DFLM is the perfect opportunity to improve not only my personal skills, but also those of the German Football Association (DFB). This course meets all my needs and Language can help me; get to the next step on my personal career ladder. But it’s not just about me it’s about my association, and the UEFA DFLM will give me the tools to ensure English the DFB continues to grow. ■ Jürgen Eissmann, Bidding 2024 Manager,
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