Think Journey Business and AI Campus
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Think Journey Business and AI Campus March 19–March 22 Mandalay Bay Convention Center Las Vegas Think is the flagship IBM® conference built to help enhance or jumpstart your journey to AI and the cloud. Forty-thousand of the world’s most inspiring innovators, leaders and thinkers will be in attendance; gathering to learn how AI can solve business challenges, and to discuss the current state of the art and the future possibilities of AI. Think is IBM’s only conference in 2018, and it will be your last chance until Think 2019 to learn how to make the most of AI for your business. 1 Table of Contents Top seven things to know about AI, Watson™ and Think 2018 03 Access to Watson expertise and leadership 03 Think week at-a-glance 04 Watson clients and partners 04 Entertainment at Think 04 Watson Primer 05 Watson at Work Activations 06 Future of the Call Center in Augmented Reality 07 With Watson Studio 08 The eight sessions everyone should attend 09 Watson tech talks for beginners to experts 11 Client sessions not to be missed 13 Think Campus Map 20 Watson Campus Map 20 IBM Events mobile app 21 Transportation 21 Think Journey | Business and AI Campus 2 Top seven things to know about AI, Watson and Think 2018 1. Be the first to hear about the newest Watson AI products and solutions to be unveiled at Think 2. Attend one of 50+ client-led sessions to learn about projects with Watson 3. Develop or evolve your AI strategy and business case in hands-on sessions with IBM AI experts 4. Learn where AI is headed next from IBM Research AI and our AI partnership with MIT 5. Sign up for one-on-one sessions Access to to learn how Watson is working with the platforms you use today Watson expertise including Salesforce, SAP and Box and leadership 6. Get detailed information on David Kenny, IBM Senior Vice President, the technology in 20+ Watson Watson and Cloud Platform tech talks Beth Smith, IBM General Manager, Watson Data and AI 7. Visit the Watson campus for… Ruchir Puri, IBM Watson Chief Architect – an immersive experience Rob High, IBM Chief Technology Officer, Watson on how professionals in 14 David Cox, IBM Lab Director, MIT-IBM Watson AI industries are using AI today Alex Gray, IBM Vice President, AI Science Toby Cappello, IBM Vice President, Watson Worldwide – demos of new Watson products Expert and Delivery Service and solutions to be announced at Think 2018 Rashida Hodge, VP, Watson Embed and Strategic Partnerships Numerous other Watson technical experts Think Journey | Business and AI Campus 3 The Think week at-a-glance Monday, March 19 Tuesday, March 20 Wednesday, March 21 Thursday, March 22 9:00 AM–5:00 PM 8:30 AM–10:00 AM 9:00 AM 8:30 AM–9:00 PM – Think Academy Chairman’s Address PartnerWorld Keynote – Think Campus – Breakout Sessions MB Event Center at MGM – Innovation Talks – Community Networking – Breakout Sessions – Think Executive Meeting Center 10:30 AM–5:00 PM+ 8:30 AM–5:00 PM+ – Think Academy – InnerCircle – Think Campus – Think Campus – Community Networking – Keynote Sessions – Think Executive Meeting Center 4:30 PM–6:00 PM 10:30 AM–5:00 PM+ – Breakout Sessions – InnerCircle – IBM Research – Keynote Sessions – Innovation Talks Science Slam – Breakout Sessions – Think Academy – Think Academy 5:30 PM–8:00 PM – Community Networking – Innovation Talks – Think Executive Meeting Center – Think Campus – Community Networking Welcome Reception – InnerCircle – Think Executive Meeting Center – Industry Program – InnerCircle – Women’s Reception 5:30 PM–7:00 PM – Think Campus Reception Welcome Receptions IBM Rocks IBM Rocks in Campuses 7:30 PM–10:00 PM 7:00 PM–10:00 PM Barenaked Ladies at MB Beach The Chainsmokers at MGM Train at MB Watson clients and Entertainment partners include: at Think American Cancer Society Orange Bank Live concerts by: Autodesk Royal Bank of Scotland – The Grammy award-winning group Train – The Grammy award-winning group Barenaked Ladies Box Salesforce – The hottest young duo artists The Chainsmokers DXC Thomson Reuters Identify Guard Wipro KPMG United Airlines LivePerson Volkswagen MSK Cancer Center Think Journey | Business and AI Campus 4 Watson Primer The Primer is an immersive exploration The Primer consists of three key areas within of Watson’s most powerful capabilities, the experience: designed to explain Watson while deepening attendee’s understanding how the technology 1. The Story Wall which includes 15 client works through real-world use case examples. stories of where Watson is at work in the world today. 2. The Watson Essentials Touch Panel which encourages a client think about getting started with Watson 3. An interactive floor which prompts and invites attendees to explore the space Take 10–15 minutes to discover what makes Watson unique and how it can improve your industry and profession. Think Journey | Business and AI Campus 5 Watson at Work Activations Watson can read and understand thousands – Accelerate research and discovery, of documents in seconds to protect you from visual recognition various forms of risk, and correlate structured Discover how Watson can manage and unstructured data to extract key insights structure vs. unstructured data. on any domain. The value of cryptocurrencies often Each activation unpacks how Watson works follows press, depending heavily on in a didactic, entertaining and brief experience. published sentiment. The second part of the interaction lays out A single article from a well established how the technology can be applied to specific financial publication can cause the price use cases. of a cryptocurrency to soar or plummet. Don’t have time to read a 2500-word app – Detect liabilities and mitigate risk Privacy Policy? Discover how Watson can analyze thou- Take 8–12 minutes to see how Watson has sands of terms within service agreements been trained to detect potential risks from to uncover what you as the consumer have your phone apps. Interested in the Bitcoin? agreed to. See how Watson has been trained for this domain and how unstructured data can directly affect its value. Think Journey | Business and AI Campus 6 Future of the Call Center in Augmented Reality See how Watson is transforming Call Centers, Customer Service with Watson Demo helping to deliver more efficient and effective customer service than ever before. Learn Experience how Watson and partner tech- more about the advantages of AI through an nologies transform a customer experience interactive augmented reality story, then get in this live demonstration of Watson at work a first hand experience with the Customer in a banking environment. Service with Watson Demo. The customer service revolution has Augmented Reality Story already started. Interact with a Call Center of the future Take 8–10 minutes to experience this built with Augmented Reality. Explore the augmented reality experience. business impact that Watson can have on customer service capabilities. Use an iPad and headphones for an immersive storytelling experience. Intro — Building — Watson can help create a better customer support experience by resolving issues quickly and empowering agents at the same time. — Now, you can harness AI, data and analytics at scale and create a true call center of the future. Think Journey | Business and AI Campus 7 havas proprietary and confidential With Watson Studio The With Watson Studio is a space located near the There will also be an area available for people to sign up DevZone to promote direct access to major platform and be fast tracked into the With Watson Program on-site. players who have integrated Watson into their solutions. The ISVs represent all aspects of business platforms— Integrated Software Vendors (ISVs)/Platform Players procurement, CRM, customer care—making it a one-stop participating: shop to get information on Watson via ISVs. Leveraging Watson through a platform that a company may already Salesforce—Watson Conversation and Discovery integrates with Sales and Service clouds for chat and use allows for faster consumption of Watson Services— agent assist, for example at Orange Bank, Autodesk and thus, faster results. Century Link. Our Watson SDK facilitates this integration. Sign-ups to meet the different ISV are encouraged and available in 30 minute slots. Scheduling ahead DXC —Has built Watson into their platform for chat and agent assist scenarios and has strong traction integrating of time is much preferred so that the teams can plan Watson with legacy systems. for each discussion. SAP Ariba—SAP Ariba and Watson are teaming up to Sign-up: ibm.biz/withwatsonstudio bring cognitive capabilities to Procurement focusing Location: DevZone, 2nd Floor, Mandalay Bay on Contract Intelligence, Supplier Risk Intelligence, and Sourcing Intelligence Hours: Monday 8:30 AM–6:30 PM LivePerson—LivePerson’s LiveEngage with Watson Tuesday 10:30 AM–6:30 PM is at work in customer care scenarios like with RBS. Wednesday 8:30 AM–6:30 PM BMC—Uses Watson to simplify & enhance employee Thursday 8:30 AM–2:00 PM self-service and increase the accuracy of ticket classification & resolution Box—Use Box to get more intelligence out of your content with Box Custom Skills with Watson 24/7—Allows brands to build once, deploy on any channel to create personalized, predictive, & engaging customer care With Watson Studio Think Journey | Business and AI Campus 8 The eight sessions everyone should attend Think 2018 Chairman’s Address: The Journey to AI Putting Smart to Work Tuesday, March 20, 2018 | 10:30 AM–11:30 AM Tuesday, March 20, 2018 | 8:30 AM–10:00 AM Location: Events Center Location: Events Center Speakers: David Kenny, IBM Speakers: Ginni Rometty, IBM Dr. John E. Kelly III, IBM Lowell C. McAdam, Verizon Communications Gary Reedy, American Cancer Society, Inc.