Think Journey Business and AI Campus

March 19–March 22 Mandalay Bay Convention Center Las Vegas

Think is the flagship IBM® conference built to help enhance or jumpstart your journey to AI and the cloud. Forty-thousand of the world’s most inspiring innovators, leaders and thinkers will be in attendance; gathering to learn how AI can solve business challenges, and to discuss the current state of the art and the future possibilities of AI. Think is IBM’s only conference in 2018, and it will be your last chance until Think 2019 to learn how to make the most of AI for your business.

1 Table of Contents

Top seven things to know about AI, Watson™ and Think 2018 03 Access to Watson expertise and leadership 03 Think week at-a-glance 04 Watson clients and partners 04 Entertainment at Think 04 Watson Primer 05 Watson at Work Activations 06 Future of the Call Center in Augmented Reality 07 With Watson Studio 08 The eight sessions everyone should attend 09 Watson tech talks for beginners to experts 11 Client sessions not to be missed 13 Think Campus Map 20 Watson Campus Map 20 IBM Events mobile app 21 Transportation 21

Think Journey | Business and AI Campus 2 Top seven things to know about AI, Watson and Think 2018

1. Be the first to hear about the newest Watson AI products and solutions to be unveiled at Think 2. Attend one of 50+ client-led sessions to learn about projects with Watson 3. Develop or evolve your AI strategy and business case in hands-on sessions with IBM AI experts 4. Learn where AI is headed next from IBM Research AI and our AI partnership with MIT 5. Sign up for one-on-one sessions Access to to learn how Watson is working with the platforms you use today Watson expertise including Salesforce, SAP and Box and leadership 6. Get detailed information on David Kenny, IBM Senior Vice President, the technology in 20+ Watson Watson and Cloud Platform

tech talks Beth Smith, IBM General Manager, Watson Data and AI

7. Visit the Watson campus for… Ruchir Puri, IBM Watson Chief Architect – an immersive experience Rob High, IBM Chief Technology Officer, Watson on how professionals in 14 David Cox, IBM Lab Director, MIT-IBM Watson AI industries are using AI today Alex Gray, IBM Vice President, AI Science –  demos of new Watson products Toby Cappello, IBM Vice President, Watson Worldwide Expert and Delivery Service and solutions to be announced at Think 2018 Rashida Hodge, VP, Watson Embed and Strategic Partnerships

Numerous other Watson technical experts

Think Journey | Business and AI Campus 3 The Think week at-a-glance

Monday, March 19 Tuesday, March 20 Wednesday, March 21 Thursday, March 22

9:00 AM–5:00 PM 8:30 AM–10:00 AM 9:00 AM 8:30 AM–9:00 PM – Think Academy Chairman’s Address PartnerWorld Keynote – Think Campus – Breakout Sessions MB Event Center at MGM – Innovation Talks – Community Networking – Breakout Sessions – Think Executive Meeting Center 10:30 AM–5:00 PM+ 8:30 AM–5:00 PM+ – Think Academy – InnerCircle – Think Campus – Think Campus – Community Networking – Keynote Sessions – Think Executive Meeting Center 4:30 PM–6:00 PM 10:30 AM–5:00 PM+ – Breakout Sessions – InnerCircle – IBM Research – Keynote Sessions – Innovation Talks Science Slam – Breakout Sessions – Think Academy – Think Academy 5:30 PM–8:00 PM – Community Networking – Innovation Talks – Think Executive Meeting Center – Think Campus – Community Networking Welcome Reception – InnerCircle – Think Executive Meeting Center – Industry Program – InnerCircle – Women’s Reception 5:30 PM–7:00 PM – Think Campus Reception

Welcome Receptions IBM Rocks IBM Rocks in Campuses 7:30 PM–10:00 PM 7:00 PM–10:00 PM Barenaked Ladies at MB Beach The Chainsmokers at MGM Train at MB

Watson clients and Entertainment partners include: at Think

American Cancer Society Orange Bank Live concerts by:

Autodesk Royal Bank of Scotland – The Grammy award-winning group Train – The Grammy award-winning group Barenaked Ladies Box Salesforce – The hottest young duo artists The Chainsmokers DXC Thomson Reuters

Identify Guard Wipro

KPMG United Airlines

LivePerson Volkswagen

MSK Cancer Center

Think Journey | Business and AI Campus 4 Watson Primer

The Primer is an immersive exploration The Primer consists of three key areas within of Watson’s most powerful capabilities, the experience: designed to explain Watson while deepening attendee’s understanding how the technology 1. The Story Wall which includes 15 client works through real-world use case examples. stories of where Watson is at work in the world today. 2. The Watson Essentials Touch Panel which encourages a client think about getting started with Watson 3. An interactive floor which prompts and invites attendees to explore the space Take 10–15 minutes to discover what makes Watson unique and how it can improve your industry and profession.

Think Journey | Business and AI Campus 5 Watson at Work Activations

Watson can read and understand thousands – Accelerate research and discovery, of documents in seconds to protect you from visual recognition various forms of risk, and correlate structured Discover how Watson can manage and unstructured data to extract key insights structure vs. unstructured data. on any domain. The value of cryptocurrencies often Each activation unpacks how Watson works follows press, depending heavily on in a didactic, entertaining and brief experience. published sentiment. The second part of the interaction lays out A single article from a well established how the technology can be applied to specific financial publication can cause the price use cases. of a cryptocurrency to soar or plummet. Don’t have time to read a 2500-word app – Detect liabilities and mitigate risk Privacy Policy? Discover how Watson can analyze thou- Take 8–12 minutes to see how Watson has sands of terms within service agreements been trained to detect potential risks from to uncover what you as the consumer have your phone apps. Interested in the Bitcoin? agreed to. See how Watson has been trained for this domain and how unstructured data can directly affect its value.

Think Journey | Business and AI Campus 6 Future of the Call Center in Augmented Reality

See how Watson is transforming Call Centers, Customer Service with Watson Demo helping to deliver more efficient and effective customer service than ever before. Learn Experience how Watson and partner tech- more about the advantages of AI through an nologies transform a customer experience interactive augmented reality story, then get in this live demonstration of Watson at work a first hand experience with the Customer in a banking environment. Service with Watson Demo. The customer service revolution has Augmented Reality Story already started. Interact with a Call Center of the future Take 8–10 minutes to experience this built with Augmented Reality. Explore the augmented reality experience. business impact that Watson can have on customer service capabilities. Use an iPad and headphones for an immersive storytelling experience.

Intro — Building

— Watson can help create a better customer support experience by resolving issues quickly and empowering agents at the same time.

— Now, you can harness AI, data and analytics at scale and create a true call center of the future.

Think Journey | Business and AI Campus 7

havas proprietary and confidential With Watson Studio

The With Watson Studio is a space located near the There will also be an area available for people to sign up DevZone to promote direct access to major platform and be fast tracked into the With Watson Program on-site. players who have integrated Watson into their solutions. The ISVs represent all aspects of business platforms— Integrated Software Vendors (ISVs)/Platform Players procurement, CRM, customer care—making it a one-stop participating: shop to get information on Watson via ISVs. Leveraging Watson through a platform that a company may already Salesforce—Watson Conversation and Discovery integrates with Sales and Service clouds for chat and use allows for faster consumption of Watson Services— agent assist, for example at Orange Bank, Autodesk and thus, faster results. Century Link. Our Watson SDK facilitates this integration. Sign-ups to meet the different ISV are encouraged and available in 30 minute slots. Scheduling ahead DXC —Has built Watson into their platform for chat and agent assist scenarios and has strong traction integrating of time is much preferred so that the teams can plan Watson with legacy systems. for each discussion. SAP Ariba—SAP Ariba and Watson are teaming up to Sign-up: ibm.biz/withwatsonstudio bring cognitive capabilities to Procurement focusing Location: DevZone, 2nd Floor, Mandalay Bay on Contract Intelligence, Supplier Risk Intelligence, and Sourcing Intelligence Hours: Monday 8:30 AM–6:30 PM LivePerson—LivePerson’s LiveEngage with Watson Tuesday 10:30 AM–6:30 PM is at work in customer care scenarios like with RBS. Wednesday 8:30 AM–6:30 PM BMC—Uses Watson to simplify & enhance employee Thursday 8:30 AM–2:00 PM self-service and increase the accuracy of ticket classification & resolution Box—Use Box to get more intelligence out of your content with Box Custom Skills with Watson 24/7—Allows brands to build once, deploy on any channel to create personalized, predictive, & engaging customer care

With Watson Studio

Think Journey | Business and AI Campus 8 The eight sessions everyone should attend

Think 2018 Chairman’s Address: The Journey to AI Putting Smart to Work Tuesday, March 20, 2018 | 10:30 AM–11:30 AM Tuesday, March 20, 2018 | 8:30 AM–10:00 AM Location: Events Center Location: Events Center Speakers: David Kenny, IBM Speakers: Ginni Rometty, IBM Dr. John E. Kelly III, IBM Lowell C. McAdam, Verizon Communications Gary Reedy, American Cancer Society, Inc. Dave McKay, RBC Jenson Huang, NVIDIA Michael White, IBM-Maersk Joint Venture Craig B. Thompson M.D., Memorial Sloan Kettering Cancer Center Join IBM Chairman, President and CEO, Ginni Rometty and distinguished guests for a can’t miss address bringing Explore the science behind the AI revolution and the together some of the world’s top CEOs and business tremendous opportunity being unleashed for businesses thinkers who are building the future today by putting and society on the AI journey. Dr. John Kelly III will smart to work. showcase the state and future of AI technology and IBM’s progress in working with thousands of clients as they integrate AI into their operations, looking closely at how new knowledge is being discovered, acquired and scaled. Join Dr. Kelly and special guests to examine the underlying complexities of developing and applying these new AI technologies and how AI is being applied in healthcare to transform essential disciplines from drug discovery, oncology and patient care.

Put Your Data to Work on the Cloud How to Make Your Data Ready for AI for Smarter Business Tuesday, March 20, 2018 | 4:30 PM–5:10 PM Tuesday, March 20, 2018 | 2:30 PM–3:30 PM Location: Cloud and Data Campus Large Theater A Location: Events Center Speakers: Beth Smith, IBM Speakers: David Kenny, IBM Rob Thomas, IBM Arvind Krishna, IBM Walkiria Marchetti, Bradesco Data. For years we have been hearing about its amazing Maya Leibman, American Airlines potential and how it’s the foundation for the next disruptive force that will impact the global business landscape— The hallmark of a smarter business is the ability to Artificial Intelligence. But most today are focused on just transform data into digital intelligence for unique advantage. getting more value from their data, while starting to plot The next generation architecture for business helps you how best to start the climb up the ladder to AI. In this elevate the value of your data, inside and outside the keynote, learn how to build a data-driven culture based firewall, using the latest technologies—analytics, block- upon a discipline of data science, by making your data chain, machine learning, artificial intelligence. It applies simple, accessible and trusted regardless of where it unique expertise and agile, cloud-native design to rapidly lives. See first-hand how IBM is helping leading clients innovate and modernize applications—putting the right unlock the potential of their data and accelerating their workloads on the right cloud model to best meet your climb to the transformational power of AI. unique requirements, while delivering visibility and control across multi-cloud environments. That’s the power of a flexible cloud for business that’s built for all your applications, AI ready, and secure to the core. Think Journey | Business and AI Campus 9 The eight sessions everyone should attend

AI for Professionals How Watson works inside the platforms (Watson’s announcements released during you use today from CRM to procurement this presentation) Tuesday, March 20, 2018 | 4:30 PM–5:10 PM Wednesday, March 21, 2018 | 12:30 PM–1:10 PM Location: Business and AI Large Campus Theater A Location: Business and AI Large Campus Theater A Speakers: Rashida Hodge, IBM Speakers: Beth Smith, IBM Naresh Vyas, Royal Bank of Scotland Khalid Al-Kofahi, Thomson Reuters Tadd Koziel, DXC Brad Brown, KPMG Shivani Govil, SAP/Ariba Wesam Lootah, Smarter Dubai Andre Coisne, Orange Bank

Professionals are putting AI to work to turn our most To get the most from AI, you shouldn’t have to wrangle valuable resource—data—into new ways of doing multiple systems and products—AI should work seam- business. With AI, we are no longer wrestling with data, lessly in your existing platform systems. But how does a but using it to recommend with confidence, accelerate business do this? IBM’s Vice President of Watson Embed research and discovery, and enrich interactions with and Strategic Partnerships, Rashida Hodge is joined customers on their terms. Discover how companies in by clients Salesforce, SAP Ariba, LivePerson and DXC, various industries around the world are putting IBM which are building Watson into their customer workflows. Watson—an AI platform that embeds in workflows, Learn about the impact AI has had on their businesses learns from small data sets and allows you to own your and on the customer experience, and what advice they insights—to work. Uncover the outcomes others are have on getting started. seeing to learn the many ways you can put AI to work today, and hear the latest Watson announcements.

Getting Started with AI: Data Needed, The Future of AI Use Cases, Time to Value Thursday, March 22, 2018 | 8:30 AM–9:10 AM Wednesday, March 21, 2018 | 3:30 PM–4:10 PM Location: Business and AI Large Campus Theater A Location: Business and AI Large Campus Theater A Speakers: Alexander Gray, IBM Vice President, AI Science Speakers: Toby Cappello, IBM Gregg Spratto, Autodesk As computing becomes increasingly powerful and oceans Marcelo Camara, Bradesco of data deepen further, the breadth of AI’s capabilities Mark Dean, Honda NA Inc will grow. Also, we will find ways to integrate AI into nearly every aspect of how we work. IBM Vice President Putting AI to work gives a thinking business distinct of AI Science, Alexander Gray, will share what IBM advantages over an ordinary one. Beyond optimizing Research is working on to address the future capabilities the tasks we already do, AI enables entirely new ways of AI. He’ll cover teaching machines how to automatically of doing business. But where do you start? Watson perform data science work, creating the next wave of and Cloud Platform Vice President of Expert & Delivery fundamental AI methodology, and new ways to perform Services, Toby Cappello, discusses the many use cases the computations at the heart of AI. for AI with the help of motor company Honda, the largest Brazilian bank Bradesco, and multinational software corporation, Autodesk. Learn what data they brought to the table, the time to value for AI, and the outcomes you can expect with Watson.

Think Journey | Business and AI Campus 10 Watson tech talks for beginners to experts Monday, March 19

Chatbots and Conversation API Best Practices in Building Chatbot Dialog Flows (EXPERT level) How to Build a Chatbot with IBM Watson 10:30 AM–11:10 AM | Lagoon J 8:30 AM–10:10 AM | Lab 5 Speakers: Simon Burns, IBM Speakers: Chris Desmarais, IBM Mitch Mason, IBM

In this lab, you will get the hands-on experience you need Chatbots are exploding in popularity right now, and they to start building a chatbot that can interact with users in are increasing customer satisfaction while decreasing natural language. You will learn how to provision a service support costs. Advances in AI have enabled chatbots to on IBM Cloud, and how to use the Watson Conversation understand the user better, but it is still challenging to service and its graphical web-based tooling to teach a train a bot to always respond well and provide a great chatbot how to answer questions, prompt for information, user experience. Now that you know the basics of and make recommendations. chatbots, in this session we will look at the techniques and patterns for designing Watson Conversation dialogs Best Practices in Structuring a Team to Build Chatbots in order to take your bot to the next level. 9:30 AM–10:10 AM | Lagoon E Speakers: Jason Ashcroft, IBM Watson Discovery API-related

Delivering a chatbot with a compelling user experience Good Things Come in Threes: Three Steps, Three requires a little more than knowing your user. This Tricks, Three Applications to Go from Data to Insight session will give you insight into the organizational 8:30 AM–9:10 AM | Lagoon E considerations to design, deploy and manage a chatbot. Speakers: Deepika Devarajan, IBM Learn about the key roles and skills you should foster Phil Anderson, IBM within your organization to underpin your success with AI in the chatbot space. Have trouble getting started with Watson AI? We can simplify the process to three steps. During this Leveraging Chatbot Analytics to Understand Adoption session, we will show you how to get started with and Improve User Experience Watson Discovery on your own data. Learn to tap into 12:30 PM–1:10 PM | Lagoon E out-of-the-box Watson Discovery AI to do the work for you and get smart about resources available to Speakers: Adam Benvie, IBM ramp-up your expertise quickly. Be inspired by three Dan O’Connor, IBM common use cases that have been made possible By now you’ve probably created your first chatbot, with Watson Discovery. and you may have even deployed your chatbot where end-users are engaging with it. Now comes the daunting task of growing your user base and improving your chatbot’s performance. How do you know what to focus on first? How do you avoid those sleepless nights spent debugging your workspaces to optimize performance? Enter Watson Conversation Analytics and IBM Data Science Experience. We will show you how this powerful combination helps you understand adoption and problem areas, make improvements and track progress over time

Think Journey | Business and AI Campus 11 Watson tech talks for beginners to experts Monday, March 19

Watson Discovery: Watson’s Insight Platform Integrations and Reasoning Platform 9:30 AM–10:10 AM | Lagoon J Embed Watson Conversation into Your Salesforce Apps Using the Watson Salesforce SDK Speakers: Luke Palamara, IBM 10:30 AM–12:10 PM | Lab 5 Sheng Xu, Discover Financial Services In this lab, you’ll have the chance to get hands-on Learn how the world’s most advanced cloud-native insight with the new Watson Salesforce SDK by interacting with engine uses natural language understanding to unlock the Watson Conversation API in Apex. After completing meaning and knowledge contained in business documents. the lab, you should have a better idea of the capabilities The next innovations will come from organizations that of the Watson Conversation service and how it can are able to make the connections that others haven’t put be integrated into your Salesforce applications, and together. Come learn how you can put Watson Discovery understand the general structure of the SDK. to work for you!

Conversational Discovery Watson Data 2:30 PM–3:10 PM | Lagoon E Save Time and Effort Mapping Data Speakers: Anish Mathur, IBM in Jupyter Notebooks Mitch Mason, IBM 10:30 AM–11:10 AM | Reef F Chatbots are taking over. They can be powerful tools The Jupyter Notebook is a web application that allows for creating great user experiences, but they often lack you to create and share documents that contain live code, a depth of knowledge to address a broader range of equations, visualizations and explanatory text. The customer interactions. With Watson, you can combine Jupyter stack is built from the ground up to be extensible the capabilities of an intelligent chatbot with Watson and hackable. The Developer Advocacy team at IBM Conversation, with the capabilities of an insight engine Analytics has developed an open source library of useful in Watson Discovery to create more complete solutions. time-saving and anxiety reducing tools we call “Pixiedust.” It was designed to ease the pain of charting, Watson Knowledge Studio API saving data to the cloud and exposing Python data structures to Scala code. I’ll talk about how I built Teach Watson to Understand Your Data geospatial visualization into Pixiedust, putting data from Using Watson Knowledge Studio Spark-based analytics on maps using Mapbox GL. 2:30 PM–4:10 PM | Lab 5 Speakers: Deepika Devarajan, IBM

How do you train Watson to extract information from natural language data that is specific and unique to your data? Watson Knowledge Studio helps subject matter experts teach Watson linguistic nuances in your data with examples and rules with a custom model. In this lab, you will learn how to use the newly launched Watson Knowledge Studio on IBM Cloud to create a machine learning model that extracts domain specific data—no prior data science or programming skills needed

Think Journey | Business and AI Campus 12 Client sessions not to be missed Tuesday, March 20

Teach Watson to Understand Your Data AI for Contract Governance Using Watson Knowledge Studio 11:30 AM–12:10 PM | Business and AI Campus Theater B 10:30 AM–12:10 PM | Lab 5 | Session ID: 8613B Session ID: 8859A Speakers: Deepika Devarajan, IBM Speakers: Adam Orentlicher, IBM Dave Herman, SAP/Ariba How do you train Watson to extract information from natural language data that is specific and unique to your Keeping up with ever-changing contract management data? Watson Knowledge Studio helps subject matter work is challenging. Governing legal content is written by experts teach Watson linguistic nuances in your data thousands of people and applied to hundreds of situations. with examples and rules with a custom model. In this To stay compliant, professionals must analyze every lab, you will learn how to use the newly launched Watson sentence to determine how the content affects their Knowledge Studio on IBM Cloud to create a machine client. The manual process of sifting through these dense, learning model that extracts domain specific data—no complicated documents is inefficient and error-prone. prior data science or programming skills needed Watson’s tools can guide and grow professional expertise through evidence-based learning, transforming the Fintech Insights Fireside Chat: Financial Services way your company handles governing documents—while in the Era of Ecosystems and Platforms remaining compliant. Join Director of Watson Offering Management, Adam Orentrichler, on stage with SAP 11:30 AM–12:10 PM | Business and AI Campus Theater C Ariba, as they discuss how Watson can change the Session ID: 8805A way your company manages contract documents. Speakers: Devika Thapar, IBM Mayank Mishra, Citi Data and AI: The Enabler and the Advisor for Smarter Business With the rise of new ecosystem- and platform-based models, what will the future of financial services industry 11:30 AM–12:10 PM | Cloud and Data Campus Theater C look like? How quickly are banks digitizing themselves Session ID: 8168A to participate in open ecosystems? How are banks and Speakers: Jay Limburn, IBM fintechs collaborating for greater value? In this fireside chat, you’ll hear how industry leaders are navigating some The volume of data available today presents tremendous of these imminent challenges with the help of technology. promise, but brings its own challenges. To extract full business value from AI, your business needs to act as events happen and collect information across a wide range of sources. Join us to hear how IBM Watson enables knowledge workers, on a self-service basis, to easily catalog, find and visualize data, discover and share insights, and collaborate to activate data for use in AI applications.

Think Journey | Business and AI Campus 13 Client sessions not to be missed Tuesday, March 20

Australia’s Fintech R(evolution): The AI Journey How One Startup is Transforming of a Disruptive Bank the Customer Experience with Cognitive 12:30 PM–1:10 PM | Lagoon E | Session ID: 8070A 1:30 PM–2:10 PM | Surf C | Session ID: 3927A Speakers: Jeremy Hubbard, UBank Speakers: Nicholas Therkelsen-Terry, Max Kelsen Salil Ahuja, IBM UBank, Australia’s leading digital bank, has built a strong Elisa Adams, Sprout Research culture of innovation and disruption. Over the last year, Heath Adams, Sherlok Watson’s Conversation, Discovery and Knowledge Studio Samuel Irvine Casey, Max Kelsen have enabled UBank to develop innovative services for customers and bankers. UBank launched RoboChat, Max Kelsen, a Brisbane-based startup, has been using Australia’s first virtual agent, to help customers fast-track IBM Watson Knowledge Studio, Watson Natural Language home loan applications. In partnership with IBM, this Understanding and Watson Discovery Services to uncover innovation will allow UBank’s customer service agents insights in our customers’ unstructured data for over a to source information at record speeds and enhance year. In this session, we show how we use IBM Watson customers experience. Jeremy Hubbard, UBank’s Head to analyze existing omni-channel data sets (from social of Digital & Technology, has spearheaded UBank’s AI media to call center logs) and quickly extract contextualized journey. He shares the story of how this FinTech is insights as they apply to different stakeholders in continuing to innovate beyond the boundaries of banking. real-time—enabling improved decision-making.

Whispering in the Ears of Billions: Oovvuu and Watson Identity Guard: A Cognitive Application 12:30 PM–1:10 PM | Lagoon J | Session ID: 1049A for Identity Protection Speakers: Ricky Sutton, Oovvuu 3:30 PM–4:10 PM | Lagoon D | Session ID: 2368A Speakers: Grant Gelven, Identity Guard People want more video. Broadcasters want more Christopher Markle, Identity Guard distribution. Publishers need more video, and advertisers want brand safety at scale. Today’s market lacks automation Cybercrime plagues all of us more and more every day. and is expensive and full of friction. Oovvuu and Watson Millions of Americans have already fallen victim of some solve this. We track headlines from 100,000 publishers form of identity-related fraud. What are consumers to do? to find articles that benefit from world-class video. We Identity Guard has built the first cognitive application to use AI to source video from 40+ broadcasters, including help consumers protect their personal information and the BBC and Bloomberg, to fill the gaps—globally—in less identity in today’s digital world. Using Watson APIs to than a second. The outcome is the end of fake news, a process millions of news articles, blogs, research reports, billion people getting trustworthy video, broadcasters and social media posts daily, we monitor a much larger reaching new engaged audiences, publishers telling the fraction of a user’s digital footprint, find relevant threats as news while making millions in new revenue and advertisers they emerge, and provide personalized advice to mitigate finding the engagement and safety their clients crave. risk. We will discuss the solution and show how Identity Guard with Watson can reduce the probability of identity theft in a real user population.

Think Journey | Business and AI Campus 14 Client sessions not to be missed Tuesday, March 20

Make Every Employee Your Best Employee with AI Reinventing the Call Center with AI 3:30 PM–4:10 PM | Business and AI Campus Theater B 4:30 PM–5:10 PM | Lagoon E | Session ID: 4494A Session ID: 8841A Speakers: Swami Chandrasekaran, IBM Speakers: Chin Wee Tee, Prudential Assurance Evan Salop, DXC Technology Company Singapore Pte. Ltd. Zach Tomlinson, IBM DXC Life and Annuity Insurance Business Process James Lee, Legalmation Services is on a journey towards transforming their Thomas Suh, Legalmation contact center with AI. Learn about the business chal- lenges they experienced, the use case and demonstration As a knowledge worker, finding the right answer at the of their Watson solution, and more about their overall right time can seem almost as elusive as breaking the journey towards implementing AI into their organization. three-minute mile. Fortunately, finding new ways to See the evolution from dashboard to AI assistance on the empower employees and scale expertise doesn’t path to self service. depend on pre-dawn workouts and diet changes. It can be as simple as putting data you already have to work. Watson Marketing Manager Zach Tomlinson will speak with business leaders from Prudential Singapore and Legalmation to explore what they’re learning as they’ve placed highly tuned AI systems at the fingertips of their most important assets—their employees.

My Chatbot is Not the Same as Your Chatbot: Selling the Customer Care Journey 3:30 PM–4:10 PM | Surf A | Session ID: 9088A Speakers: Kavitha Sagi, Accenture Sanjeev Jaiswal, Accenture

In an ever-evolving AI world where chatbots are nearly as ubiquitous as peanut butter... OK, not quite—but this cool, shiny new tech toy will only get you so far. Over the last three years, the Watson Practice at Accenture has learned that if you want to get the second and third client meetings, if you want to actually sign the work, and then actually get to stick around to do the entire implementation, you have to lead with: 1) Business value (Sales 101!); and 2) Watson’s capabilities across the customer care journey. Start by asking the question, “Are you looking to improve the way you interact with your customers both inside and outside of the organization?” Hear how Accenture reframes Watson’s value and the way we engage our clients.

Think Journey | Business and AI Campus 15 Client sessions not to be missed Wednesday, March 21

How to Create an AI Architecture Welcome to the Conversational Era of Business 8:30 AM–9:10 AM | Business and AI Campus Theater B 9:30 AM–10:10 AM | Lagoon E | Session ID: 2385A Session ID: 8843A Speakers: Michael Ganci, LivePerson Speakers: Ruchir Puri, IBM Justin Mulhearn, LivePerson Marisa Boston, KPMG The web has failed us. Less than 11% of commerce takes Understanding the nuances in your data helps you place on the web and only a small handful of companies— make better, more informed decisions. But how do you Amazon, eBay, Netflix—have sold successfully at scale create a system architecture that seamlessly builds in on the internet. Major brands are already making the AI to realize these results? Watson and Cloud Platform’s move to fix it: conversational commerce. Conversational Chief Architect Ruchir Puri will share actionable guidance commerce, interacting with consumers via messaging, to create the anatomy of a SaaS AI platform. Leaders voice and bots, has already started to outperform modern, from KPMG, a global audit, tax and advisory services heavily optimized e-commerce sites. During this session, corporation, will share lessons learned, challenges faced, Michael Ganci will discuss why the web has failed us and and insights on how they created an AI architecture for how conversational commerce will transform how people the future. communicate with brands. Justin Mulhearn will show you what conversational commerce looks like in action. Extract Insights Using Natural Language Processing 8:30 AM–10:10 AM | Lab 5 | Session ID: 8616A Quick Start: Pre-Trained Watson Solutions Speakers: Deepika Devarajan, IBM 9:30 AM–10:10 AM | Micro Theater | Session ID: 8845A Shranith Linga, IBM Speakers: Kourosh Karimkhany, IBM Ryan Whitnah, IBM Sanjay Nair, United Jacob Guerra, United Your next breakthrough could be hidden in plain sight. More than 80% of data generated today is in natural Get started with Watson faster while making more language, and Watson can help you tap into this wealth informed business decisions and delivering richer of information. In this lab, learn how to perform advanced customer experiences with the new, pre-trained Watson text analytics using the Watson Natural Language Data Kits. IBM Watson Data Kits Offering Management Understanding service without any data science experience! Lead, Kourosh Karimkhany, discusses the powerful, Find out how to extract concepts, entities, keywords, industry-specific, pre-enriched solutions with leader sentiment, emotion and more in your data by getting United Airlines, one of the largest global airlines. hands-on with the service and the APIs to bring these Together they will explain how they’re using the capabilities into your applications. pre-trained solution to transform their industries

Put Smart to Work with Data and AI 8:30 AM–9:10 AM | Micro Theater | Session ID: 8166A Speakers: Manish Goyal, IBM Armand Ruiz Gabernet, IBM

Smarter businesses apply AI to learn and continuously evolve the way they work. To extract full value from AI, companies need data strategy that gives them access to all their data—no matter where it lives—in an environment that easily scales and applies the latest discovery tech- nology including advanced analytics, visualization and AI. Learn how IBM Watson provides all the tools companies need to embed all forms of artificial intelligence across their businesses, while enabling professionals to gain the most from their data to drive smarter business and lead Think Journey | Business and AI Campus 16 industry-changing transformations. Client sessions not to be missed Wednesday, March 21

Digitally Transforming with IBM Watson By Your Side Using Watson AI to Proactively Transform 10:30 AM–11:10 AM | Surf A | Session ID: 9078A the Insurance Industry Speakers: Steve Hill, KPMG LLP 11:30 AM–12:10 PM | Lagoon E | Session ID: 8402A Nico Flemming, KPMG AG Speakers: Chin Wee Tee, Prudential Assurance Company Singapore Pte. Ltd. Learn how KPMG has tackled the complex challenge Jason Tai, Prudential Assurance of digital transformation with the support of IBM Watson. Company Singapore Pte. Ltd. Gain insight into how KPMG professionals’ experience can help clients create more empowering work environments Learn how Prudential is applying Watson AI to power a and integrate high volumes of data to enable better cognitive concierge named askPRU to deliver a powerful, decision-making, rethink business models, and ultimately personalized and contextual, natural language experience deliver greater value. With IBM Watson, KPMG member for the company’s Financial Consultants. Results are firms are helping clients pursue and execute digital exciting, including improved productivity, better client transformation with confidence. These transformative satisfaction, faster resolution and response. This has actions are critical for companies to be competitive, agile, helped the insurer achieve a meaningful reduction in and relevant in the 21st century. KPMG’s latest offering call volumes at its call centers and to provide real-time with IBM Watson is an example of such a transformation information to Prudential’s Financial Consultants round- that helps address regulatory compliance requirements. the-clock. The session will include a solution demonstration, as well as a question and answer discussion with IBM and Improve Customer Care and Increase Prudential experts. Your Bottom Line with AI 10:30 AM–11:10 AM | Business and AI Campus Theater B Successfully Implementing AI: Lessons Learned Session ID: 8844A 12:30 PM–1:10 PM | Business and AI Campus Theater B Speakers: Brian Loveys, IBM Session ID: 8842A Rachael Rekart, Autodesk, California Speakers: Lakisha Hall, IBM Jonathan Young, IBM Jeremy Hubbard, UBank Chris Vennard, LivePerson Warren Hart, DXC

In today’s digital world, customers expect unified Embedding AI into your business processes can yield experiences, across channels, 24x7x365. Companies dramatic new insights and change the way you do are transforming customer service and resolving queries business. But where do you start? What do you need? faster and more cost-effectively than ever before. What can you expect? Director of Watson and Cloud Discover how successful brands are taking advantage Platform Expert & Delivery Services, Lakisha Hall, of the opportunity to shape customer experiences using discusses these topics with end-to-end IT solutions Watson. Join Watson Marketing Manager Jonathan Young provider DXC and UBank, an Australian bank. They will and Watson Offering Manager Brian Loveys as they share implementation best practices, strategies to build discuss improving customer care with client partners AI into your organization, pitfalls to avoid, and how from LivePerson and RBS. they’ve determined and realized value.

Think Journey | Business and AI Campus 17 Client sessions not to be missed Wednesday, March 21

Bringing Humanity to AI at Autodesk: Getting Started with AI: Data Needed, Use Cases, Emotional Intelligence and Diversity Time to Value 2:30 PM–3:10 PM | Lagoon D | Session ID: 4944A 3:30 PM–4:10 PM | Business and AI Campus Theater A Speakers: Rachael Rekart, Autodesk, California Session ID: 8807A Danny Guillory, Autodesk Speakers: Mark Dean, Honda North America, Inc. Toby Cappello, IBM Building emotional intelligence and diversity into Gregg Spratto, Autodesk Autodesk’s AI is both critical to customer retention Marcelo Camara, Bradesco and directly impacts brand perception. To be a truly customer-focused company, we need to employ Embedding AI into your business processes can yield emotional intelligence in all customers interactions, dramatic new insights and change the way you do including digital, and design our experiences to reflect business. But where do you start? What do you need? the diversity of the locales we operate in. To start this What can you expect? Director of Watson and Cloud session, Rachael Cotton will explore the role of emotional Platform Expert & Delivery Services, Lakisha Hall, intelligence in Autodesk Virtual Agent. Danny Guillory will discusses these topics with end-to-end IT solutions then discuss why and how to ensure diversity and provider DXC and UBank, an Australian bank. They will inclusion when developing AI. Autodesk is striving for share implementation best practices, strategies to build emotionally intelligent customer interactions by injecting AI into your organization, pitfalls to avoid, and how human-like attributes into AVA through persona, look and they’ve determined and realized value. feel (avatar), and added “signal.” How Watson Works, with CTO Rob High Training AI: Adapting Data You Already Have 4:30 PM–5:10 PM | Business and AI Campus Theater B 2:30 PM–3:10 PM | Business and AI Campus Theater B Session ID: 8846A Session ID: 8847A Speakers: Greg Cross, Soul Machines, LTD Speakers: Grant Gelven, Identity Guard Rob High, IBM Nicholas Therkelsen-Terry, Max Kelsen Prashant Bhuyan, Accrete.ai Enterprises have seen incredible results by Samuel Irvine Casey, Max Kelsen implementing Watson into their businesses. But how Ami Ehlenberger, IBM does Watson actually work? Watson Chief Technology Officer, Rob High, will highlight Watson’s unique To realize the full potential of AI, an enterprise must combination of technologies that enable it to ingest train the system to understand the complexities of an the same kind of information we humans use, evaluate industry language and learn from its private data sets. it at scale, learn from experts, and deliver responses with Vice President of IBM’s Customer Cloud Hub, Ami confidence. Learn how to build applications using Watson Ehlenberger, hosts a panel with Accrete.ai, a company to understand what it can do for you, how to compose that helps investors synthesize unstructured data with it, and how to integrate it into your business processes AI; Identity Guard, an identity theft solution that uses and applications. SoulMachines, a technology company, Watson to customize how your personal information is will discuss how AI is being used to transform industries protected; and Max Kelsen, a Brisbane-based analytics and organizations. and software engineering agency that uses Watson to uncover hidden insights in customer data. They’ll discuss how they identify content to train Watson, how to improve accuracy with training, the subject matter experts required, and the time to value.

Think Journey | Business and AI Campus 18 Client sessions not to be missed Thursday, March 22

Why Identity Guard Chose Watson Natural Language NetApp Digital Support is #DataDriven Classifier for Its News Alerting System With IBM Watson 8:30 AM–9:10 AM | Lagoon D | Session ID: 8071A 11:30 AM–12:10 PM | Lagoon D | Session ID: 1982A Speakers: Iqbal Bakhsh, IBM Speakers: Ross Ackerman, NetApp

The real-time proliferation of personal information online NetApp created Elio With Watson from IBM—an AI-based has made today’s consumer more susceptible to data solution that understands natural language input and breaches, account hacks, phishing attacks, and identity uses machine learning to respond to questions quickly theft. Many news articles, blog posts, and research and accurately. Find out how Elio is transforming digital reports intend to warn consumers of possible threats. support and dramatically cutting the time to solve IBM has built a suite of identity protection tools using customer issues. Learn from the NetApp Elio team and the Watson NLC and open source machine learning IBM Watson team what makes this project such a success. technologies to monitor the web for emerging threats. Hint: it’s #datadriven. Using natural language processing, Identity Guard can leverage these articles to identify threats to customers’ Simplifying AI and Machine Learning with Watson personal interests. In this talk, we report standard 12:30 PM | Business and AI Campus Theater B performance metrics comparing a Self-Normalizing Session ID: 8848 Neural Network, a Convolutional Neural Network, a Recurrent Neural Network and Watson NLC. Speakers: Bill Lobig, IBM Rich Howarth, IBM Cognitive Quality Innovation with IBM Watson at Honda Are you seeing benefits from big data, AI and machine 9:30 AM–10:10 AM | Lagoon D | Session ID: 1196A learning? Some companies are challenged by the Speakers: Takahiro Inagi, Honda Motor Co., Ltd. complexity of the tools, access to quality data, and Shifumi Nagase, IBM the ability to operationalize these technologies. To make data simpler to work with, more secure, AI-enabled and Honda has initiated a Cognitive Quality project, leveraging flexible, IBM is launching a new Watson offering that IBM Watson. Honda seeks to apply Watson to improve integrates data science and AI capabilities into an quality in a number of business areas. The manufacturer easy-to-use application for developers, data scientists is using Watson Explorer, Watson Conversation API and business analysts who need to create, train and on IBM Cloud, and Watson Knowledge Studio for this deploy machine learning models, create a secure catalog Cognitive Quality effort. Mr. Takahiro Inagi will share his of AI assets, analyze data in a Jupyter notebook, and direct experience regarding the challenges on this project create and publish dashboards. This session will show and how Honda has addressed them. you how to use these new offerings to solve real-world business problems.

Think Journey | Business and AI Campus 19 Demos TThhiinnkk Tanksks and C and D Think Campus Experiences 719 721 723 725 727 729 731 733 735 757 759 761 763 765 767 718 720 722 724 726 728 730 732 734 756 758 760 762 764 766 754 Theater A 709 710 711 712 713 714 715 716 717 748 749 750 751 752 753

293 295 297 795 Business 705 706 707 Cloud 745 746 747 Cloud 794 Modern 292 294 296 and AI and Data 785 786 Business and Data Infrastructure Theater C Theater B 793 and AI 702 704 742 743 744 Theater C 792 Campus Theater B 289 290 291 782 783 703 800

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266 265 276 286 287 700 701 740 741 780 245 256 ThThiinnkk Tankkss A and B 244 254 264 Business Theater A Watson WaWatstsoon Experiences Theater A Cloud and AI Demos ExpExpeririencences Demos Demos 779 232 233 242 243 262 Business Cloud 220 221 230 231 240 241 260 218 and AI and Data 217 Theater A Demos Campus Campus 216 and 215 Experiences 400 600 Security Experiences Experiences Data Main 214 Demos Entrance 213 and Resiliency

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IBM Services 210 209 Demos Think Tanks 515 TThhiinknk TTananksks PPanantrtry A through D IBM Services A through D 208 Progress Bar 207 Premier

206 Partners 205 Business 204 Business 203 TThhiink Tanks and AI Partners A through D Theater D Info 202 201 520 530 540 550 Wayfinding Activation Kiosk

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Think Journey | Business and AI Campus 20 Watch Sessions Live and On Demand The Chairman’s Address and all featured sessions will be streamed live from the Think website, powered by IBM Cloud Video. Have a conflict or miss a session? All streamed sessions will be available on demand within 48 hours of the original air date. Check out the full schedule at ibm.com/think2018. Download the IBM Events mobile app! The IBM Events mobile app is your best resource for Satellite Viewing Locations everything Think. Explore the full catalogue of sessions Chairman’s Address Keynotes and and labs, discover campus activities, get session Tuesday Innovation Talks recommendations, and network with fellow attendees. Think Theater, Bayside E • • Search for “IBM Events” in your device’s app store. Keynote Theater, • • Look for the black and white icon and download the app. Mandalay Ballroom J–K Select “Think 2018” from the list of events and log in Micro Theater, Level 2 • • with your IBMid and password. Campus Theaters, Bayside A–C • • InnerCircle Lounge*, South Seas F, Level 3 • • Executive Meeting Center, Mandalay Bay North, Level 0, • Islander *Invitation only

Pick-up and Drop-off Locations Transportation Aria (Tour Lobby) Bellagio (Tour Bus Lobby) Shuttle Schedule Delano1 (Shark Reef Entrance) Runs every 15–20 min and every 5–10 min during peak periods.* Excalibur2 (The Rotunda) Luxor Pyramid/Towers2 (North Bus Tour Lobby) Sunday 6:30 AM–8:30 PM Monday 6:30 AM–8:30 PM Mandalay Bay1 (Shark Reef Entrance) Tuesday 6:45 AM–8:00 PM* Mirage (North Valet) Wednesday 6:45 AM–6:45 PM* MGM Grand/Signature at MGM IBM Rocks (Grand Garden Arena Entrance, Lower Level) 6:45 PM–11:00 PM Thursday 6:45 AM–3:00 PM Monte Carlo (North Drive Tour Lobby) New York New York (Main Entrance) *10:00 AM–5:00 PM Shuttle service between Mandalay Bay and MGM Only Vdara (Main Entrance)

Tram Check the IBM Events mobile app and event signage for the most current transportation schedule info. The tram between Mandalay Bay, Luxor and Excalibur runs 6:30 AM–12:30 AM daily. One stops at each property 1Service is provided to/from MGM only, walk to Mandalay Bay and a second car goes directly between Excalibur and 2Service is provided to/from MGM on Wednesday night for Special Event only, walk or tram to Mandalay Bay & MGM otherwise. Mandalay Bay.

Taxi and Uber/Lyft Can be picked-up/dropped-off at the Mandalay Bay, Shark Reef Entrance. Think Journey | Business and AI Campus 21 © Copyright IBM Corporation 2018. IBM, the IBM logo, ibm.com, and Watson are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. It is the user’s responsibility to evaluate and verify the operation of any other products or programs with IBM products and programs. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NONINFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. 22