Vue Entertainment Holdings (UK) Limited / A3 Cinema Limited
APPENDIX F Local competition 1. This appendix presents some of the evidence used for assessing the effects of the merger at the local level. Basingstoke 2. Table 1 indicates the closest cinemas to the former Ster Festival Place cinema in Basingstoke in terms of drive-time. It indicates also their number of screens and seats. This table (as the analogous ones for the other former Ster sites given below) shows all cinemas, including those with fewer than five screens. Table 1 also gives figures for cinemas beyond 20 minutes’ drive-time, as there are no cinemas other than the parties’ within the 20-minute range. Shares of ‘capacity’ are calculated for different drive-time cut-off points. TABLE 1 Capacity shares for Ster Basingstoke, 10-, 20- and 30-minute isochrones 10 and 20 minutes 30 minutes Travel time Shares of Shares Shares of Shares Competitors (mins) Screens Seats screens of seats screens of seats Ster Century, Basingstoke 10 2,116 50 47 29 29 Vue, Basingstoke 5 10 2,398 50 53 29 33 Vue-Ster combined 20 4,514 100 100 59 62 10 and 20 minutes totals 20 4,514 100 100 59 62 The Screen, Winchester 24 2 384 6 5 Odeon, Bracknell 27 10 2,160 29 30 Palace, Alton 28 2 170 6 2 30 minutes totals 34 7,228 100 100 Other cinemas cited by Vue as competitors Vue, Reading 33 10 1,873 Ambassadors Cinema, Woking 34 6 1,665 Showcase, Reading 34 12 2,975 Film theatre, Reading 37 1 409 Source: Vue data.
[Show full text]