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Just Reading the Future [compasses] architecture & design presentazione just reading the future www.compasses.ae Made in United Arab Emirates ] just reading the future es 1] • Intro Chi siamo Compasses 2] • Il contesto compass architecture & design I grandi progetti dell’area [ Focus su Dubai 3] • La rivista Il concept La struttura del numero tipo Il primo numero Il piano editoriale 4] • Il target Il profilo Le abitudini di acquisto 5] • Diffusione e Readership 6] • Il piano di lancio La promozione Gli eventi - Cityscape Dubai Gli eventi - The Big 5 Show 7] • Advertising Dati tecnici Il piano tariffario sommario www.compasses.ae Made in United Arab Emirates just reading the future ] 1. INTRO es Chi siamo Compasses compass architecture & design [ Made in United Arab Emirates ] just reading the future es 1. Intro Chi siamo compass architecture & design [ Published by Italian Creative Design FZ LLC Head Office Media City Building n. 10, Office 215 P.O. Box 502235 Tel. +971 4 391 1872 Fax +971 4 390 4369 DUBAI MEDIA CITY United Arab Emirates Media Representative Europe AGORA’ ACTIVITIES S.r.l. Rome – Italy 00187 - Via Boncompagni 79 Tel: +39 06 42020605 Fax: +39 06 42390693 [email protected] ALL CONTENTS AND CHARTS IN THIS PUBLICATION ARE COPYRIGHT AND MAY NOT BE REPRODUCED, STORED IN A RETRIEVAL SYSTEM, OR TRASMITTED, IN ANY FORM OR BY ANY MEANS, ELECTRONIC, MECHANICAL, PHOTOCOPYING, RECORDING OR OTHERWHISE, WITHOUT THE PRIOR PERMISSION OF ITALIAN CREATIVE DESIGN FZ-LLC. www.compasses.ae Made in United Arab Emirates ] just reading the future es 1. Intro Compasses compass architecture & design [ [compasses] compasses è una nuova rivista di architettura e design destinata al settore professional che nasce ed opera interamente nell’area mediorientale ed in maniera privilegiata nel mercato di Dubai. compasses in virtù del suo alto profilo di specializzazione, dei solidi rapporti tra i suoi promotori ed importanti international players presenti sul territorio, è di fatto l’unica rivista del genere presente nell’area. Questo ne fa un prodotto di assoluto valore, che opera quale vetrina privilegiata di osservazione ed analisi dei più recenti e innovativi trend di settore a livello mondiale. compasses si rivolge ad un pubblico eterogeneo, costituito da addetti ai lavori, quali progettisti, architetti, ingegneri, developers ed altri stakeholder (investitori, uomini d’affari, committenti). www.compasses.ae Made in United Arab Emirates just reading the future ] 2. IL CONTESTO es I grandi progetti dell’area Focus su Dubai compass architecture & design [ Made in United Arab Emirates ] just reading the future es 2. Il contesto I grandi progetti dell’area IL GULF COOPERATION COUNCIL Il Gulf Cooperation Council comprende Arabia Saudita, Oman, Qatar, Bahrain, Kuwait compass ed Emirati Arabi Uniti. architecture & design [ [ ] compasses compasses ] [ Nei Paesi del Golfo sono attualmente in fase di realizzazione 2.100 progetti per un valore complessivo di 1.000 miliardi di dollari. Si stima che nei prossimi cinque anni nell’area saranno investiti ulteriori 200 miliardi di dollari per la realizzazione di nuovi mega-progetti. www.compasses.ae Made in United Arab Emirates ] just reading the future es 2. Il contesto I grandi progetti dell’area Come non mancano di rilevare tutte le testate di stampa e i media in genere, gli Emirati Arabi Uniti hanno ormai intrapreso un ritmo di crescita vertiginoso, che offre opportunità di business enormi in numerosi settori strategici. Molte società italiane stanno aprendo sedi sul territorio, compass cercando di non farsi sfuggire le occasioni che i futuristici poli di Dubai e Abu Dhabi offrono. architecture & design [ 18 - 23 FEBBRAIO 2008 SPECIALE LAVORI ALL’ESTERO VII FOCUS PAESI Aumenta la presenza delle società italiane attratte dalle grandi opere Le imprese sbarcano negli Emirati Nuovi uffici per Astaldi e Todini ad Abu Dhabi e Dubai – Opportunità da aeroporti e lavori stradali n Paese che corre a rit- stellanza/Varese), Ansaldo Sistemi Abu Dhabi e il Louvre Abu Dhabi. mi vertiginosi e che CHI È GIÀ ARRIVATO Industriali (Vicenza), Forni e Com- È stata ufficializzata a gennaio di apre le porte alle impre- Le principali imprese dell’edilizia presenti negli Emirati Arabi Uniti bustione (Genova) e Sideridraulic quest’anno l’assegnazione alla società se italiane. Crescono le (Brescia): le imprese forniranno un Swissboring Overseas Piling Corpo- Uopportunità di lavoro negli Emirati IMPRESA CITTÀ IMPRESA CITTÀ laminatoio per la produzione di tondi- ration, che fa parte del Gruppo Tre- Arabi Uniti e le nostre società di co- ni di cemento armato, di cui il merca- vi, di una commessa del valore di 27 Abb Energy Abu Dhabi Saipem Abu Dhabi struzioni provano a non farsi sfuggire Astaldi Abu Dhabi Sharjah to emiratino e tutta la regione presen- milioni di dollari Usa nel quadro del progetto a marchio Ferrari denomina- le occasioni che i futuristici poli di Ansaldo Energia Abu Dhabi Salini Costruttori Dubai ta una crescente domanda in connes- Dubai e Abu Dhabi (ma non solo) Snamprogetti Abu Dhabi sione con l’imponente mole di proget- to Ferrari Experience. L’appalto ri- offrono. Aster Associate Abu Dhabi ti nel settore costruzioni che hanno guarda le fondazioni del progetto, che Termoimpianti Swissboring è realizzato dal principale developer L’elenco delle commesse fin qui Overseas Dubai raggiunto un valore totale di circa 100 vinte – fornito dall’ufficio commercia- Abu Dhabi (gruppo Trevi) miliardi di dollari nei soli Emirati. locale, Aldar, a capitale del governo Belelli Energy Jebel Ali di Abu Dhabi, e prevede una pista per le dell’Ambasciata italiana di Abu Maire-Tecnimont Abu Dhabi A giugno 2007 la municipalità di Fisia Italimpianti Abu Dhabi gare di Formula 1, operativa dal Dhabi – è lungo, ma la prospettive Tecnosistemi Dubai Al Ain ha assegnato al gruppo italia- sono ancora migliori. È per questo (gruppo Impregilo) Dubai no Ansaloni una commessa del valo- 2009, e un parco tematico di 250mila Technip Italy mq (un terzo dei quali al coperto) con che molte società stanno aprendo sedi Proger Abu Dhabi Engineering Abu Dhabi re di cinque milioni di euro per la sul territorio, e tra gli arrivi più recenti manutenzione e il landscaping delle strutture a marchio Ferrari. Sempre il Renco Abu Dhabi Todini Costruzioni si segnalano le nuove rappresentanze Dubai aree verdi nella città di Al Ain (Abu mese scorso la Todini Costruzioni Rizzani de Eccher Dubai Generali Generali di Astaldi e Todini. Dal luglio 2006 Dhabi). ha vinto una gara del valore di 83 milioni di euro, bandita dall’au- al gennaio 2008 le commesse acquisi- Il mese successivo Aster, operante torità dei Trasporti di Dubai, per l’am- te da imprese italiane sono pari a quat- nellate/anno. Il progetto, che prevede Borouge 2, con cui le autorità locali nella regione nel settore degli impian- pliamento della rete stradale della cit- tro miliardi e 492 milioni di euro, un investimento complessivo di 1,4 stanno realizzando un ampliamento ti di condizionamento, ha ottenuto tà, nel quadro del piano di trasporto mentre dal 2002 al giugno 2006 que- miliardi di euro, rappresenta il primo della capacità produttiva dell’impian- una commessa del valore di 66 milio- urbano di Dubai connesso alla realiz- sto dato ammontava a circa quattro impianto operativo nella nuova zona to petrolchimico Borouge sito a Ru- ni di dollari nel quadro del progetto di zazione della metropolitana. miliardi e 990 milioni di dollari Usa. industriale di Abu Dhabi. Il gruppo wais, nell’Emirato di Abu Dhabi, e ampliamento dell’aeroporto interna- Tra i nuovi piani di sviluppo che La Fisia Italimpianti (gruppo Im- Salini si è aggiudicato nel settembre completato nel 2001. Il contratto rap- zionale di Abu Dhabi. saranno realizzati, si segnalano la co- pregilo) sta costruendo negli Eau, 2006 una gara per la rete stradale presenta un prestigioso successo per Gli studi italiani di architettura struzione del metró leggero di Dubai con Siemens, il più grande desaliniz- urbana di Dubai dal valore di 140 Maire-Tecnimont e per il «sistema Fuksas Architects e Mario Bellini entro il 2012 (prima fase operativa zatore del mondo. La Danieli Indu- milioni. Italia»: si tratta infatti della singola Associati figurano tra le società invita- dal 2009); la realizzazione di un siste- strie Meccaniche ha avviato nel di- L’11 aprile 2007 è stata assegnata maggiore commessa vinta da un’im- te dall’autorità del Turismo di Abu ma di trasporto marittimo urbano; la cembre del 2007, nella nuova zona alla Maire-Tecnimont una commes- presa italiana negli Emirati. Dhabi a partecipare alla gara di pro- riorganizzazione dell’assetto urbano industriale di Abu Dhabi, l’attività di sa del valore di un miliardo e 855 Lo scorso maggio è stato firmato gettazione del Museo nazionale intito- entro il 2015; l’ampliamento della re- un impianto a ciclo continuo per la milioni di dollari per l’Epc (Enginee- un contratto del valore complessivo lato al Padre della Patria, Zayed bin te stradale urbana, per un valore di produzione di acciaio. Al termine del- ring, Procurement and Construction) di 14 milioni tra il gruppo emiratino Sultan Al Nahyan, da realizzare nel cinque miliardi di dollari. la seconda fase la produzione si aggi- di due unità di polipropilene e di una Al Nasser e le società italiane Sie- distretto culturale dell’isola Saadyat, rerà intorno a quattro milioni di ton- di polietilene nel quadro del progetto mens Vai Metal Technologies (Ca- ove sorgeranno anche il Guggenheim ALESSANDRO LERBINI Arabia Saudita da Guinness. Piano per realizzare sei città L’Arabia Saudita sta vivendo una eccezionale progetto di realizzare sei grandi città, da com- individuata come partner di eccellenza per lavorazione dell’alluminio, un impianto per la stagione economica grazie alla rapidissima pletare entro il 2020 grazie a un investimento questo ambizioso progetto, grazie al suo produzione di energia elettrica e acqua desali- crescita dei settori dell’industria e delle costru- complessivo intorno a 200 miliardi di dollari, know how e alla sua capacità di innovazione nata.
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