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Implikasi Penyelenggaraan Miss Universe 2016 Terhadap Nation Branding Filipina Sebagai Negara Tujuan Wisata Internasional Pada Tahun 2017

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Implikasi Penyelenggaraan Miss Universe 2016 Terhadap Nation Branding Filipina Sebagai Negara Tujuan Wisata Internasional Pada Tahun 2017 IMPLIKASI PENYELENGGARAAN MISS UNIVERSE 2016 TERHADAP NATION BRANDING FILIPINA SEBAGAI NEGARA TUJUAN WISATA INTERNASIONAL PADA TAHUN 2017 Skripsi Diajukan untuk Memenuhi Persyaratan Memperoleh Gelar Sarjana Sosial (S.Sos) Oleh: Alif Daffa Satria Dores 11141130000096 PROGRAM STUDI HUBUNGAN INTERNASIONAL FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA 2018 PERNYATAAN BEBAS PLAGIARISME Skripsi yang berjudul: IMPLIKASI PENYELENGGARAAN MISS UNIVERSE 2016 TERHADAP NATION BRANDING FILIPINA SEBAGAI NEGARA TUJUAN WISATA INTERNASIONAL PADA TAHUN 2017 1. Merupakan karya asli saya yang diajukan untuk memenuhi salah satu persyaratan memperoleh gelar Strata 1 di Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta. 2. Semua sumber yang saya gunakan dalam penulisan ini telah saya cantumkan sesuai dengan ketentuan yang berlaku di Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta. 3. Jika dikemudian hari terbukti bahwa karya ini bukan hasil karya asli atau merupakan hasil jiplakan dari karya orang lain, maka saya bersedia menerima sanksi yang berlaku di Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta. Jakarta, 5 Juni 2018 Alif Daffa Satria Dores i PERSETUJUAN PEMBIMBING SKRIPSI Dengan ini, Pembimbing Skripsi menyatakan bahwa mahasiswa: Nama : Alif Daffa Satria Dores NIM : 11141130000096 Program Studi : Ilmu Hubungan Internasional Telah menyelesaikan penulisan skripsi dengan judul: IMPLIKASI PENYELENGGARAAN MISS UNIVERSE 2016 TERHADAP NATION BRANDING FILIPINA SEBAGAI NEGARA TUJUAN WISATA INTERNASIONAL PADA TAHUN 2017 dan telah memenuhi syarat untuk diuji, Jakarta, 5 Juni 2018 Mengetahui, Menyetujui, Ketua Program Studi Pembimbing Ahmad Alfajri, M.A Ahmad Alfajri, M.A NIP: NIP: ii PENGESAHAN PANITIA UJIAN SKRIPSI SKRIPSI IMPLIKASI PENYELENGGARAAN MISS UNIVERSE 2016 TERHADAP NATION BRANDING FILIPINA SEBAGAI NEGARA TUJUAN WISATA INTERNASIONAL PADA TAHUN 2017 oleh Alif Daffa Satria Dores 11141130000096 Telah dipertahankan dalam sidang ujian skripsi di Fakultas Ilmu Sosial dan Ilmu Politik Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta pada tanggal 5 Juli 2018 Skripsi ini telah diterima sebagai salah satu syarat memperoleh gelar Sarjana Sosial (S.Sos) pada Program Studi Ilmu Hubungan Internasional. Ketua, Sekretaris, Ahmad Alfajri, M.A Eva Mushoffa, MHSPS NIP: NIP: Penguji I, Penguji II, Riana Mardila, S.Sos., MIR Inggrid Galuh Mustikawati, MHSPS NIP: NIP: Diterima dan dinyatakan memenuhi syarat kelulusan pada tanggal 5 Juli 2018 Ketua Program Studi Ilmu Hubungan Internasional Ahmad Alfajri, M.A NIP: iii ABSTRAK Skripsi ini menganalisis tentang Implikasi Penyelenggaraan Miss Universe 2016 terhadap Nation Branding Filipina Sebagai Negara Tujuan Wisata Internasional Pada Tahun 2017. Penelitian skripsi ini fokus kepada dampak yang dialami Filipina pasca diselenggarakannya Miss Universe 2016 terhadap Nation Branding Filipina sebagai negara tujuan wisata internasional. Metode yang digunakan dalam penelitian skripsi ini ialah metode kualitatif. Dalam penulisan skripsi ini, metode pencarian data yang digunakan berdasarkan data primer berupa wawancara dan data sekunder berupa kajian pustaka. Penelitian skripsi ini dianalisis berdasarkan beberapa konsep terkait, seperti konsep Diplomasi Publik dan konsep Nation Branding. Berdasarkan kerangka pemikiran di atas menunjukkan bahwa implikasi penyelenggaraan Miss Universe 2016 terhadap Nation Branding Filipina sebagai negara tujuan wisata internasional pada tahun 2017 dapat dilihat dari dua indikator yang mampu menjadi tolak ukur keberhasilan upaya peningkatan Nation Branding suatu negara, dua indikator tersebut adalah Tourist Arrivals dan Foreign Direct Investment. Terkait tourist arrivals dan foreign direct investment yang menjadi tolak ukur keberhasilan upaya Nation Branding Filipina melalui penyelenggaraan Miss Universe 2016, apabila tourist arrivals dan foreign direct investment yang didapatkan Filipina pasca diselenggarakannya Miss Universe 2016 di Filipina semakin meningkat, maka upaya peningkatan Nation Branding Filipina dapat dikategorikan berhasil. Oleh sebab itu, skripsi ini akan membahas lebih lanjut mengenai implikasi penyelenggaraan Miss Universe 2016 terhadap tourist arrivals dan foreign direct investment yang didapatkan Filipina pasca diselenggarakannya Miss Universe 2016 di Filipina. Dengan demikian, diharapkan apabila upaya peningkatan Nation Branding Filipina melalui penyelenggaraan Miss Universe 2016 ini berhasil, dapat menjadi contoh bagi negara lain yang mengalami permasalahan seperti Filipina agar menggunakan upaya diplomasi publik seperti yang dilakukan oleh Filipina. Kata Kunci : Filipina, Diplomasi Publik, Miss Universe 2016, Nation Branding, Tourist Arrivals, Foreign Direct Investment. iv KATA PENGANTAR Bismillahirrahmanirrrahim, segala puji dan syukur selalu penulis ucapkan kepada Allah SWT atas segala rakhmat dan nikmatnya sehingga penulis dapat menyelesaikan skripsi ini. Sholawat serta salam tak lupa dihaturkan kepada Nabi Muhammad SAW. Dalam pengerjaan skripsi ini, penulis telah melibatkan beberapa pihak yang sangat membantu dalam banyak hal. Oleh sebab itu, disini penulis sampaikan rasa terima kasih sedalam-dalamnya kepada : 1. ALLAH SWT, terimakasih atas rahmat dan kehendakmu sehingga penulis mampu menyelesaikan skripsi ini. 2. Orang tua Penulis, Papah Deddy Dores dan Mamah Dagmar Clara Sunardi yang selalu memberikan dukungan tiada henti secara moril dan materil. Kakek dan Nenek penulis, H.Tjetjep Sunardi dan Ismawati. Kakak penulis, Agnes Dores, Ricky Dores, Dimas Dores, Angelika Dores, dan Calvin Dores. Adik- adik penulis, Laska Srikandi, Adam Syailendra, dan Nayla Praskynova, serta semua saudara penulis yang lainnya yang selalu memberikan doa dan semangat untuk penulis sehingga penulis dapat menyelesaikan skripsi ini, 3. Bapak Ahmad Alfajri, M.A, selaku Ketua Program Studi Hubungan Internasional Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) UIN Syarif Hidayatullah Jakarta dan selaku Dosen Pembimbing penulis yang telah v membimbing dalam penyusunan skripsi ini hingga selesai dan menyetujui permohonan penyusunan skripsi, 4. Segenap jajaran staff dan dosen Program Studi HI UIN Jakarta yang telah memberikan segudang ilmu serta wawasan yang baru kepada penulis, terima kasih atas segala ilmu yang telah diberikan selama masa perkuliahan, 5. Teman ter the best saat penulisan skripsi, yaitu Root Rossanti Schubert yang selalu membantu dan membimbing penulis dalam pengerjaan proposal skripsi ini. Terimakasih banyak my lovely duyung, 6. Teman seperbimbingan penulis, Husen Haikal Alhadar dan Saleha Mufida yang selalu membantu penulis dalam menyusun skripsi maupun membantu ketika penulis melakukan proses pengumpulan data, terimakasih banyak kal dan leh, 7. Teman-teman tercintah penulis sejak SMA, Angga, Lintang, Emma, Febri, dan Tommy, terima kasih atas dukungan semangat dan bantuan ilmu selama penulis mengerjakan skripsi ini dan juga untuk menjadi bagian terindah dalam kehidupan perkuliahan penulis, 8. Sahabat sejak SMP, Ines Yulitasani yang merupakan the one and only my close friend since JHS, terima kasih atas segala dukungan dan doanya, 9. Keluargaku walau jarang kumpul yaitu, Mahardika, Syukran, Blanca, Anggiat, dan Alghifarry, terima kasih atas segala dukungan dan doa kalian, 10. Teman-teman penulis semasa kuliah, anak-anak HI kelas C yaitu, Ola, Hanin, Arkan, Afif, Aqil, Oby, Unggul, Fira, Sasa, Saleha, Diah R, Andam, Yuni, vi Widya, Mayang, Hana, Risfi, Annisa Rizka, Tirana, Beben, Bimo, Fikri, Yusti, Yuana, Nada, Messayu, Imtiyas, Jaka, Jaya, Aria Koms, Rhinanda, dan Lathifa, terima kasih telah mewarnai kehidupan perkuliahan penulis yang takkan pernah penulis lupakan, 11. Teman-teman penulis di Abang Nona Kota Tangerang Selatan angkatan 2017, terutama untuk JULID, terimakasih atas dukungan dan segala doa yang diberikan kepada penulis, 12. Teman-teman penulis semasa kuliah lainnya, anak-anak HI angkatan 2014, anak-anak FISIP angkatan 2014, teman-teman KKN, terima kasih telah mewarnai kehidupan perkuliahan penulis yang takkan pernah penulis lupakan. Penulis berharap segala dukungan dan bantuan ini mendapatkan balasan dari Allah SWT. Terakhir, penulis menyadari bahwa skripsi ini masih banyak kekurangan. Oleh karena itu, kritik dan saran yang membangun dan hal-hal lainnya yang terkait skripsi ini dapat disampaikan melalui [email protected]. Semoga skripsi ini dapat bermanfaat dan menambah wawasan bagi setiap pembacanya dan bagi perkembangan studi Ilmu Hubungan Internasional. Jakarta, 5 Juni 2018 Alif Daffa Satria Dores vii DAFTAR ISI ABSTRAK ................................................................................................................ iv KATA PENGANTAR ............................................................................................... v DAFTAR ISI ............................................................................................................ viii DAFTAR GAMBAR ................................................................................................. x DAFTAR TABEL ..................................................................................................... xi DAFTAR GRAFIK .................................................................................................. xii BAB I PENDAHULUAN ............................................................................. 1 A. Pernyataan Masalah ................................................................. 1 B. Pertanyaan Penelitian .............................................................
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