Content Is King: Measuring the ROI of Content Marketing Operations Content Is King: Measuring the ROI of Content Marketing Operations WHITE PAPER

Total Page:16

File Type:pdf, Size:1020Kb

Content Is King: Measuring the ROI of Content Marketing Operations Content Is King: Measuring the ROI of Content Marketing Operations WHITE PAPER WHITE PAPER Content is King: Measuring the ROI of Content Marketing Operations Content is King: Measuring the ROI of Content Marketing Operations WHITE PAPER THE NEW MARKETING BATTLEGROUND The world of marketing is evolving The relationship between buyers and sellers is undergoing a major transformation. yet again as sellers shift from Social media and e-commerce have given buyers tremendous new power to research traditional product-centric pitches products, prices, reputations, and opinions — often before they even talk to the seller. To compete in this buyer-empowered market, business-to-business companies have to sophisticated customer-centric been forced to rethink how they market and sell their products and services. content that appeals to the real Yet companies have been slow to adapt to the changing landscape, and they are losing interests and business needs of out in the battle for new customers. Too many organizations still market the old way, buyers. In this study of eight randomly bombarding customers and prospects with generic brochure-ware, product Kapost-enabled companies, pitches, and banner ads. Increasingly this strategy is falling short. Marketing materials are routinely ignored, and companies continue to miss critical customer-growth and we found that the move to return-on-marketing targets. Marketers must move beyond traditional pay-per-click content-based marketing paid ad models or face tougher executive scrutiny of their digital marketing programs. off in significant ways — driving Findings greater Web traffic and uptake In this study of eight companies, content marketing operations using Kapost were of marketing assets. found to drive: At the same time, we found that • 133% increase in return visitors to their Website many companies struggled to • 253% increase in online engagement (downloads, blog reads, etc.) scale out content strategies across • 200% increase in email open rates the enterprise. Kapost provided • 75% increase in Web traffic the content-centric collaboration • 512% increase in marketing qualified leads processes, best practices, and • Six-fold revenue lift from content marketing activities platform integration needed to help • 30% reduction in asset production cycle time companies drive sales with more • 24% productivity improvement for content marketing resources leads, rein in staffing costs through efficient management, and boost program success by accelerating content production and publishing. According to Forrester Research, 62% of senior-level business and IT decision-makers find much of the marketing materials they receive from vendors are useless; and 59% say they usually scan the materials and then “throw them in the trash.”1 1 Source: Q4 2013 North America And Europe Executive Buyer Insight Online Survey: Based on interviews with 319 senior-level business and IT decision-makers at companies with 1,000 or more employees. 2 2 Content is King: Measuring the ROI of Content Marketing Operations WHITE PAPER The failure of traditional product-centric marketing has We also report on what we call the “content marketing Get to Know Your spawned a new approach called content marketing. journey” — the learning curve that companies go Buyer Personas The aim of content marketing is to create and distribute through as they embrace content-based marketing consistently valuable, relevant content to attract and and then build out these programs with targeted The best content acquire a clearly defined audience — with the objective investments. marketing programs of driving profitable customer action.2 When done right, target a specific content marketing matches the company’s message DRIVING REVENUE WITH CONTENT MARKETING type of customer, with the buyer’s needs during each step of the selling or “persona.” process — or think of it as the “buyer’s journey” — The number one goal of every marketing program is to Buyer personas are from generating awareness to building qualified generate leads that drive revenue. Traditionally this job research-based leads to closing sales. has been more of an art than a science, with marketers relying mainly on experience and intuition to capture archetypes of your Research shows that content marketing yields better the attention of prospects and turn them into sales. customers, complete results — more traffic, leads and customers — in with descriptions of today’s multi-channel, social-mobile world. More and Now that content is king, companies are shifting their their personalities, more, buyers want to be informed, educated, and even focus to creating subject matter that will grab the how they think, and entertained about topics that genuinely interest them. buyer’s attention and serving it up in compelling formats what drives their Less appealing are all the unsolicited product pitches at just the right time. To efficiently orchestrate this buying behavior. and company ads that are devoid of relevant content. process, the companies we studied pointed to the As the VP of marketing for a multi-billion dollar scientific criticality of implementing Kapost’s cloud-based equipment maker told us: “Content is king.” enterprise content management solution. Quantifying Business Value The shift is paying off: Across the board these compa- “At the end of the day, This paper explores how businesses and organizations nies are reporting significant boosts in the key indica- having a tool like across industries are embracing content marketing to tors of lead- and revenue-generating potential, including Kapost in place had Web traffic, return visitors, content consumption, and achieve strategic business goals. We interviewed eight a multiplier effect on companies that had launched content marketing email open rates. As shown in Figure 1, these improve- our ability to use initiatives, enabled by the Kapost platform, within ments have helped companies increase the flow of the past several years, including leading business-to- prospects through each stage of the classic “marketing content across funnel.” Along the way, Kapost is helping to engage business enterprises in high technology, manufacturing, channels faster. and biotech, as well as one business-oriented non-profit more of these prospects and more effectively convert We’re hitting on organization. These companies understood the value of them into marketing qualified leads (MQLs). creating relevant and informative content that would all cylinders with 75% Increase in Web Traffic appeal to key customer segments and personas. content.” Before adopting a content marketing platform, We paid special attention to how these companies are companies suffered from weak Web traffic — the – VP of marketing, deploying Kapost’s content marketing platform to deliver result of poorly coordinated outreach and distribution global scientific the speed, agility, and scalability required to drive strategies, and too much unfocused content “sprawl” equipment business success. From our research, we were able to replete with company-centric, one-size fits all assets. manufacturer capture a range of business impacts, including revenue More often than not, these strategies failed to stimulate enhancement, customer engagement, operating cost interest among customers and prospects. savings, and resource productivity. 2 From the Content Marketing Institute. http://contentmarketinginstitute.com/what-is-content-marketing/ 3 Content Marketing with Kapost Traditional Marketing 10^5 75% Increase 10^4 512% Increase 10^3 Prospects (logarithmic scale) 10^2 Content is King: Measuring the10 ROI of Content Marketing Operations WHITE PAPER Pre-MQLs MQLs SQL STC Marketing Funnel by Stage Leveraging Scientists Figure 1. The Content Marketing Funnel to Create Compelling Content Marketing with Kapost Content Traditional Marketing With pay-per-click 75% Increase banner ads failing to generate ROI, 512% Increase this Fortune 500 bio-pharma company Prospects wanted to enlist its global team of 2,500 scientists to help sell its high-margin, Pre-MQLs MQLs complex solutions. Marketing Funnel by Stage The Kapost content marketing platform By setting up a Kapost-driven content marketing 133% Increase in Customer Engagement helped the company mobilize scientists to operation, companies efficiently mobilized company- Not only did these Kapost-enabled content marketing create a steady flow wide resources around a content plan custom fitted to programs help companies attract more “eyeballs” to of content for journals the needs and interests of specific buyer personas/ their Web sites but marketers said these same visitors segments — and then sustained this effort over time. returned more often because content distribution was and other forums that synchronized with customer buying cycles. Marketers resonated with buyers. A large global tech manufacturer, for example, at a large bio-tech company, for example, coordinated The result: a three-fold shifted from product-centric to industry-specific a global team of scientists and researchers to produce increase in traffic vs. solution messaging that zeroed in on the customers’ a series of easily “snackable” blogs and articles, driving paid advertising. unique business and technical challenges. Within a a 2–3 times increase in customer engagement. A global Meanwhile, integrating year, the manufacturer saw an estimated 75% increase technology manufacturer increased customer engage- Kapost with systems in Web traffic. Another major global tech-services ment 15–20% by creating and distributing highly “usable” like Salesforce.com
Recommended publications
  • User-Generated Content for Marketing and Advertising
    USER-GENERATED CONTENT FOR MARKETING AND ADVERTISING An IAB Buyer's Guide Use of User-Generated Content (UGC) for marketing and advertising purposes has grown significantly in recent years largely due to the rise of social and messaging platforms where "ordinary people" have become avid and voluntary content creators, notably on their mobile devices. Publishers, marketers, and agencies are increasingly taking notice and capitalizing on this trend in new and exciting ways. UGC as a marketing and advertising tactic has developed into a distinctly different discipline than Influencer Marketing and, thus, warrants its own exploratory. This is an important shift in thinking by IAB from prior guidance on UGC that previously included top down influencers as part of the definition of UGC. This Guide includes a Definition, Key Benefits, Sources and Types of UGC, Use Cases, and Legal considerations. The goal of the Guide is to help brands and their agencies understand how UGC can help meet their marketing and advertising objectives. May 2019 TABLE OF CONTENTS Mission and Contributors . 3 What is UGC? . 4 • Definition . 4 • The Difference between UGC and Influencer Marketing Content........................4 The Main Types of UGC . 5 What's Driving Growth of UGC for Marketing and Advertising? . 6 Key Benefits of UGC for Use in Marketing and Advertising . 7 The Proven Effectiveness of UGC . 8 • Why Do People Share? ........................................................8 • Why Do People Share Content About Brands?......................................8 • What Makes UGC Effective? . 8 • How Effective is UGC When Used in/as Advertisements? . 11 How UGC is Being Used in Advertising and Marketing Today . 12 • UGC for Advertising Examples .
    [Show full text]
  • \Guide the Comprehensive Guide to Native Advertising
    \ guide The Comprehensive Guide to Native Advertising The Comprehensive Guide to Native Advertising A Vocus eBook Paid For and Posted by XYZ iPad 10:15AM Promoted by XYZ Sponsored by XYZ GET VOCUS. VOCUS GETS BUSINESS. GET STARTED NOW AT VOCUS.COM The Comprehensive Guide to Native Advertising The Comprehensive Guide to Native Advertising A Vocus eBook Native advertising – the purchasing of sponsored content on social networks and online websites – dominated digital marketing conversations the past year. Market research company BIA/Kelsey estimates that U.S. native ad spending on social sites might have reached $2.36 billion in 2013, or 38.9 percent of total U.S. paid social ad expenditures. How can you effectively work native advertising into your marketing mix? This eBook highlights some techniques brands are using to do just that. It will show you the rich native advertising ecosystem of publishers, vendors, social networks and search engines that help companies create, manage and track content. Finally, we’ll show you the ethical issues to avoid with sponsored content. The Federal Trade Commission (FTC) recently held a meeting with brands and publishers to discuss native advertising – and while some issues were highlighted, others were raised. Your brand can use this set of tools, as long as the ads disclose sponsorship so that consumers are better informed. iPad 10:15AM The Comprehensive Guide to Native Advertising What is Native Advertising? In The New York Times example below, the post is clearly labeled as “Paid For and Posted by Dell.” A survey from Online Publishers Asso- ciation says native ads include “con- iPad 10:15AM tent integrated into the design of the publishers site, living in the same domain, as well as content either provided by, produced in conjunction with or created on behalf of our advertisers that runs within the editorial stream.” In native ads, there is a clear delinea- tion, labeling the unit as ad content.
    [Show full text]
  • Branded Content Creation & Distribution Guide
    Branded Content Creation & Distribution Guide Steps for Success. Developing and distributing branded content has become more complicated than ever with a wide array of package options and pricing that can vary significantly depending on the content creator, buy types, content types, publisher sites, and more. This guide is designed to help brand marketers and their agencies identify the various branded content creation and distribution options available today and, importantly, understand the key factors that should be considered upfront to make sure that all branded content/native advertising buy meets strategic objectives/KPIs. iab.com/branded-content April 2018 © 2018 Interactive Advertising Bureau Branded Content Creation & Distribution Guide Table of Contents Mission and Contributors ................................................................................................................... 3 Introduction ........................................................................................................................................ 5 Setting the Stage – The IAB Branded Content Creation & Distribution Definitions Framework ......... 6 Where to Start – Key Steps ............................................................................................................... 8 First step: What’s your strategy and KPIs? ..................................................................................... 8 Next Step: Content: Do you have content? Do you need content? ............................................. 9 Next step:
    [Show full text]
  • WTF IS NATIVE ADVERTISING? Introduction
    SPONSORED BY IS NATIVE ADVERTISING? Table of Contents Introduction WTF is Native 3 14 Programmatic? Nomenclature The Native Ad 4 16 Triumvirate 5 Decision tree 17 The Ad Man 18 The Publisher Issues Still Plaguing 19 The Platform 6 Native Advertising Glossary 7 Scale 20 8 Metrics 10 Labelling 11 The Church/State Divide 12 Credibility 3 / WTF IS NATIVE ADVERTISING? Introduction In 2013, native advertising galloped onto the scene like a masked hero, poised to hoist publishers atop a white horse, rescuing them from the twin menaces of programmatic advertising and sagging CPMs. But who’s really there when you peel back the mask? Native advertising is a murky business. Ad executives may not consider it advertising. Editorial departments certainly don’t consider it editorial. Even among its practitioners there is debate — is it a format or is it a function? Publishers who have invested in the studio model position native advertising as the perfect storm of context, creative capital and digital strategy. For platforms, it may be the same old banner advertising refitted for the social stream. Digiday created the WTF series to parse murky digital marketing concepts just like these. WTF is Native Advertising? Keep reading to find out..... DIGIDAY 4 / WTF IS NATIVE ADVERTISING? Nomenclature Native advertising An advertising message designed Branded content Content created to promote a Content-recommendation widgets Another form to mimic the form and function of its environment brand’s products or values. Branded content can take of native advertising often used by publishers, these a variety of formats, not all of them technically “native.” appear to consumers most often at the bottom of a web Content marketing Any marketing messages that do Branded content placed on third-party publishing page with lines like “From around the web,” or “You not fit within traditional formats like TV and radio spots, sites or platforms can be considered native advertising, may also like.” print ads or banner messaging.
    [Show full text]
  • 2017 Manufacturing Content Marketing Survey
    MANUFACTURING CONTENT MARKETING: Benchmarks, Budgets, and Trends—North America SPONSORED BY TABLE OF CONTENTS 3 Welcome 19 SECTION 3: Content Marketing Strategy 4 This Year’s Top Manufacturing 24 SECTION 4: Content Creation & Distribution Content Marketing Performers At-A-Glance 35 SECTION 5: Goals & Metrics 5 Differences Between Manufacturing Content Marketers and B2B Content 41 SECTION 6: Budgets & Spending Marketers Overall 44 Methodology/Demographics 6 SECTION 1: Usage & Team Organization 45 About 11 SECTION 2: Clarity, Commitment & Overall Success SPONSORED BY 2 WELCOME Greetings Marketers, Welcome to Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends— North America. In the four years we’ve been reporting on how manufacturers use content marketing, this year’s results reveal the most progress they’ve made thus far. The fact that we see a 72% increase over last year in the percentage of manufacturing marketers who have a documented content marketing strategy (18% last year vs. 31% this year) indicates Joe Pulizzi they’ve taken one of the most important steps toward achieving content marketing success: Founder putting their strategy in writing. Content Marketing Institute Other important keys to their increased success over the last year included doing a better job with content creation, making content marketing a greater priority, and spending more time on content marketing. While the progress is encouraging, more manufacturing leaders need to make it clear within their organizations what an effective or successful content marketing program looks like. And, perhaps most importantly, they need to more fully commit to content marketing. Read on for the full results from our annual content marketing survey, and best wishes for a prosperous 2017.
    [Show full text]
  • Content Marketing
    Ellerbe 1 Lexicon and Marketing Strategy Essay Content Marketing Hames Ellerbe Marketing, Media, and Communication II February 14, 2017 Ellerbe 2 Lexicons explored Strategic Planning is an organizational management activity, which is used to set priorities, focus resources, and strengthen operations. The planning works to make an agreement on the desired results and what to change, should an issue arise. Strategic planning is an effort that makes decisions and actions that shape and guide what an organization is, who it serves, what it does, and why it does it; focusing on the future. Medium(s) are the materials or platforms used to create a work of art, design, or information. Social Media are forms of electronic communication (as websites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos). Visual Impact is the first thing we work toward in a design and is also an aspect of design marketing collateral with a strong mental picture effect. Perception is the way of regarding, understanding, or interpreting something; and is the base for content marketing. Content is the information portrayed in a work. Emphasis is the exaggeration of words or an aspect of a design in a text or design with a different style to have words or aspect stand out. Content Marketing Organizations neglecting marketing often, are on a crash course for failure. Marketing is the process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association [AMA], n.d.).
    [Show full text]
  • The Use Content Marketing to Boost Your Website Traffic
    F R E E G U I D E USE CONTENT MARKETING TO BOOST YOUR WEBSITE TRAFFIC & DIGITAL PRESENCE PIVOTPATH Content Marketing is a commitment, not a campaign. Content marketing is key to any successful business. Creating resonating messaging has been proven to be the most effective way to market your business. Though traditional marketing has been constant, one must have the right combination of traditional and content marketing to set your business apart from the competition. Digital presence simply means how you occupy space online, on any search engine. Further, it’s based on how you engage with your audience online more effectively midst competition within your industry. So how exactly do you boost website traffic and increase digital traffic in such a crowded online space? Kickstart your content marketing with these tips on how to boost your website traffic and digital presence. There are hard and fast rules, so roll your sleeves up and get ready. 32 PIVOTPATH | 3 SEO-OPTIMIZED PROFESSIONAL WEBSITE The five basics of a great website are stunning visuals, optimized messaging, responsive design, functionality, and relevant, resonating content. Optimizing your site's SEO is the first step to increasing your ranking and being seen online. Since you want to rank for specific keywords or keyword phrases, ensure that they are incorporated into the general message of your website as well as with your landing page. Tools like Yoast can help you optimize your on- page SEO however, if you want your website to rank high into the SERPS, it is recommended to get in touch with digital marketing experts (at PivotPath) who can help rank your website higher with more technical SEO approach, build links and do off Page SEO.
    [Show full text]
  • 58 Social Media Tips for Content Marketing
    SOCIAL MEDIA TIPS 58 FOR CONTENT MARKETING Social Media Tips: A Reference Guide for Content Marketers Content marketing and social media make a great team. Think Laurel and Hardy. Woodward and Bernstein. Jordan and Pippen. No content marketing strategy is complete without a strong social media strategy. As Jay Baer says, social media is the fuel to set your content on fire. According to 2013 research from CMI and MarketingProfs, B2B marketers use an average of five social me- dia channels to distribute content, whereas B2C marketers use four. Whether you’re just getting started with social media or looking to fine-tune your plan, this guide is for you. This eBook includes a collection of best practices for the top social media channels that content marketers use to reach their audiences, including examples of brands that have found social media success. Over the course of this book, we’ll cover: Social networks like Facebook, Twitter, Google+, and LinkedIn Video channels like YouTube and Vimeo Photo sharing sites like Instagram and Flickr Online communities like Pinterest, Foursquare, and Quora Niche content sharing sites like Tumblr, StumbleUpon, and SlideShare First, let’s take a look at the social networks we all hold near and dear. 2 Facebook You need more than just an interesting subject. Even if your product category is naturally interesting, execution is very important. Spend time posting well-edited photos and well-written copy. Volume certainly isn’t everything on Facebook; consistent quality is much more significant. It’s good to be brief, but it’s better to be good.
    [Show full text]
  • A Business Owner's Guide
    A Business Owner’s Guide to: Pay-Per-Click A Business Owner’s Guide to: Pay-Per-Click In today’s world, the most important business tool you have when it comes to attracting new customers is the Internet. A recent study shows that at least 81% of people research online before making purchasing decisions1. Plus, 75% of people who search online never go past the first page of search results2. If your business does not show up on the first page of search results then you are unlikely to reach those searching for your products or services. Although organic search engine optimization is by far the best method of ranking higher on search engines, this method can take months to years before you start seeing the desired results. In short, search engines want to “trust” your business, and building that trust takes time. Fortunately, there is another option: pay-per-click (PPC). Pay-per-click is online advertising that shows your business on the top, side, or bottom of search results with a carefully-crafted ad. You pay for the number of clicks your ad gets, hence the term ‘pay-per-click’. If your business is in a competitive market, or if your website is new (and therefore your domain rank is low), then PPC can help you get traffic to your website while you wait on your organic methods to improve. Even on its own, PPC is a powerful way to get people who are interested in what you have to offer to your website – and turn them into customers.
    [Show full text]
  • A Daily Playbook for Successful Content Marketing on Linkedin TACTICAL PLAN CONTENTS
    LINKEDIN CONTENT MARKETING TACTICAL PLANA daily playbook for successful content marketing on LinkedIn TACTICAL PLAN CONTENTS Let's Dive In 3 6 Opportunities for the Taking 4 Your Printable Plan 5 Planning Basics 6 1. Company & Showcase Pages 7 2. SlideShare 9 3. Publishing 11 4. Sponsored Content & Direct Sponsored Content 13 NEW Carousel Ads 15 5. Sponsored InMail 17 6. Text Ads 19 5 LinkedIn Tools to Optimize 21 Campaign Performance 1. Lead Gen Forms 22 2. Matched Audiences 24 3. Website Demographics 26 4. Audience Network 27 5. Conversion Tracking 28 Ready to Drive More Revenue on LinkedIn? 29 LET'S DIVE IN It’s Monday at 9am. Your boss walks for you to incorporate into your integrated into your office and politely inquires marketing approach. Find out what about your team’s LinkedIn strategy content to share, which products suit your for the quarter. You freeze. Amongst all needs, and how much time you’ll spend of the content you are producing and daily or weekly to ensure your brand stays distributing throughout all of your social in front of the people who matter most to channels, you might have overlooked your business. the most powerful platform for B2B Keep in mind these findings have been and high consideration B2C compiled as a result of multiple tests marketers: LinkedIn. conducted by the LinkedIn Marketing Exemplary content creation falls flat Solutions team (including yours truly). without a solid distribution plan — we Get ready for an inside look into how know this. And 79%1 of B2B marketers LinkedIn marketing successfully believe social media is an effective distributes content on LinkedIn.
    [Show full text]
  • Benchmarks, Budgets, and Trends
    11TH ANNUAL B2BCONTENT CONTENT MARKETING BENCHMARKS, BUDGETS, AND TRENDS INSIGHTS FOR 20211 TABLE OF CONTENTS SURVEY TERM DEFINITIONS Content Marketing: A strategic marketing approach focused on creating and distributing m INTRODUCTION ........................................................................ 3 valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, m B2B CONTENT MARKETING TOP PERFORMERS AT A GLANCE ......... 4 ultimately, to drive profitable customer action. m PANDEMIC RESPONSE & CONTENT MARKETING SUCCESS ............. 5 Success: Achieving your organization’s desired/ targeted results. m TEAM STRUCTURE & OUTSOURCING ...................................... 13 m CONTENT CREATION & DISTRIBUTION ................................... 20 CHART TERM DEFINITIONS All Respondents: B2B content marketers, all m METRICS & GOALS .................................................................. 32 of whom indicated their organization has used m BUDGETS & SPENDING ........................................................... 36 content marketing for at least one year. Most Successful (aka Top Performers) and Least m INSIGHTS FOR 2021 ................................................................ 42 Successful: The “most successful” are those who characterize their organization’s overall content m METHODOLOGY ...................................................................... 48 marketing approach as extremely or very successful m ABOUT ...................................................................................
    [Show full text]
  • Medicare Marketing in Our Digital World
    KERNHEALTH 1 Medicare Marketing in Our Digital World THE DEFINITIVE DIGITAL MARKETING HANDBOOK FOR MEDICARE MARKETERS kernagency.com | (818) 703-8775 | [email protected] KERNHEALTH 2 CHAPTER 1 Medicare Marketers Are Struggling to Develop Digital Marketing Strategy We live in a digital world. The signs of people’s ever-increasing passion for digital communications are all around us. Digital has become woven into everyday life, yet, Medicare marketers aren’t prepared to develop a digital marketing strategy. KERN Health’s informal polls at the 2016 Medicare Marketing & Sales Summits in Orlando and Nashville suggest that most (65%) of Medicare marketers felt that their organizations were struggling and were unprepared to develop a digital marketing strategy. According to Pew Research Center, 76% of older (leading-edge) Boomers (ages 60–69) use the Internet daily. Even the Silent generation (ages 70–87) now has an adoption rate of 61% who use the Internet. And when we look at the younger (trailing-edge) Boomers (ages 51–59), we see the handwriting on the wall for the future of Medicare marketing—with only 17% of this group not using the Internet daily. Furthermore, 84.9% of Boomers and Medicare beneficiaries are sharing information, talking about politics and engaging on Facebook. KERNHEALTH 3 Furthermore, 84.9% of Boomers and Medicare beneficiaries are sharing information, talking about politics and engaging on Facebook. Medicare marketers: And at airports all over the world, people are tethered Your audience is digital, to charging stations so they will have digital access throughout their trip, even at 30,000 feet with so why isn’t your marketing? onboard pay-to-play or free Wi-Fi.
    [Show full text]