MEDIA KIT 2014

Suzanne Coppola Lisa Steele Laurelei Papajani Chief Revenue Officer Advertising Director Advertising Director t · +1 415 839 9505 Detroit Pacific Northwest e · [email protected] t · +1 248 6 47 6 4 47 t · +1 415 672 1123 e · [email protected] e · [email protected]

Maria E. Coyne Donna Falcone Scean Ellis Advertising Director Advertising Director Advertising Director Southeast Southeast Southwest t · +1 305 756 1086 t · +1 561 620 3093 t · +1 424 209 9159 e · [email protected] e · [email protected] e · [email protected]

1 MISSION

dot429 is a multi-platform network connecting LGBT professionals and their straight allies online, in print and in-person. Founded by 500 of the most successful and influential LGBT entrepreneurs, business people, designers, and entertainment leaders, it serves as an essential destination for the LGBT professional community. dot429 provides an opportunity for this community to connect as well as to expand business networks, further vcareers, and stay current on the latest news and information. dot429 is a dynamic presence in the media and social networking landscape that is changing what is means to be LGBT in the 21st century.

2 COMMUNITY The High Value LGBT Community

Our members are affluent, educated professionals. dot429 members are an ideal target for advertisers. Statistics show the average LGBT consumer is both affluent and brand loyal. The average LGBT household income is almost 80 percent above the U.S. household income. Additionally, the LGBT community has $712 billion buying power. LGBT people are 85 percent more likely to purchase products and services from companies that advertise in LGBT media and 64 percent of gay and lesbian adults would switch to a brand with a reputation for being more gay friendly (all other considerations being equal). The dot429 community travels regularly for business and pleasure, spending generously on technology, fashion, cars and dining. They prefer fitness to sport. Politically correct and politically active, the dot429 community appreciate art and design, often influencing those around them.

Source: Community Marketing Research 2013

3 DEMOGRAPHIC

dot429 Audience Education Locations · High-spending professionals · College educated 90% · Entrepreneurs · San Francisco · Trendsetters Income · New York · Early adopters · Median Individual Income $125K · Chicago · Brand Loyal · Los Angeles · Tech/ social media savvy Lifestyle · Boston · Civically and socially active · Own one or more homes 51% · Miami · Buy a new car every 3 years 63% Gender · Enjoy an alcoholic beverage 3 or · Male 81% more times per week 75% · Female 19% · Spend more than $250 per month dining-out 66% Age · Take at least three round trip · Median Age 36 personal flight per year 67% · Married or in a relationship 43% Source: publisher survey, June 2013.

4 PLATFORM & REACH

Print Magazine Social Media Online

85K Reach Circulation Facebook "Likes": 90,000+ 500K Monthly Unique Visitors 4 Issues per Year Twitter Followers: 53,000+ 2.5M Monthly Page Views

Events E-mail StraightTalk 3-Day Conference / Speaker Series 68K+ Subscribers Bi-monthly events in major US markets

5 FourTwoNine is a new kind of LGBT print magazine — one that just happens to be LGBT. Covering the latest news and innovations in business, politics, culture and style, FourTwoNine showcases how LGBT people are living in the context of the larger world. From stimulating conversations to inspiring stories, from the sumptuous work of our photographers to the singular voices of our columnists, from the influential to the cutting-edge, from fashion to fiction to humor to travel to entertainment to design, FourTwoNine will continue and expand the partnership dot429 has already so carefully cultivated with its members and subscribers. The magazine stands alone as a new kind of style bible for thought leaders and trendsetters in any industry. Lively. Gorgeous. Brilliant. Timely.

6 ISSUE O1

MISSION

7 PEOPLE

Richard KLEIN Publisher and Founder Kevin SESSUMS Editor in Chief Richard is a successful entrepreneur and a major voice in the world of design Kevin Sessums, Editor in Chief of FourTwoNine, is the former Contributing and publishing. He is the founder and former publisher of Surface magazine, Editor of Vanity Fair. He is also an acclaimed author whose work has appeared which under his direction was lauded by national media with such quotes as in Vanity Fair, Playboy, Travel+Leisure, The Advocate, OUT, Elle, Marie Claire, "One of the most striking new independent magazines in America." Vanity Fair. Allure, and Parade magazines. His interviews are frequently posted on The Daily While at Surface, Richard conceived, developed and launched several brand Beast website. His 2007 memoir, Mississippi Sissy, was a New York Times programs that resonated with the international design community, including the bestseller and won the Lambda Literary Award in the Men's Memoir/Biography Hotel on Rivington in 's to create the two-story category. Its sequel, I Left It on the Mountain, will be published by St. Martins Surface penthouse. In 2009, Richard oversaw the licensing of the Surface brand Press in the spring of 2013. to a Beijing publishing company—and Surface China was born. And after selling the publication in 2010, Richard lead the launch of dot429 and is currently operating as the CEO.

Andre SEIBEL Creative Director Joseph ALFIERIS Photography Director After ten years as a designer and art director at various ad and design agencies, 429 Photography Director Joseph Alfieris is an award winning publisher and Andre earned an MA in Literature and Critical Theory at Stanford University creative director. From 1984 to 1991 he lived and worked in Paris as art director where he developed the theoretical foundation he now uses in his designing at Influences, a major French design firm. In the US he is known primarily as the and writing practices. He founded Words+Images to help businesses, non– founder of Contents magazine, published internationally throughout the 1990s profits and academia gain market presence and visibility by increasing their and 2000s to considerable acclaim. He maintains international design clients cultural relevance. Taking full advantage of his print and marketing background and is currently developing a suite of original brands for print and multi-platform as well as recent and ongoing experience as art director at Adobe, Andre has media. strategized and developed comprehensive design systems across multiple platforms. He has applied his methodology to projects for Charles Schwab, E*Trade, Safeway, Good Guys, The Art Institute, Stanford University, SF Pride, Better Place, Efficient Frontier, Adobe, and a myriad of amazing start-ups.

8 PEOPLE

Bill STEWART Chairman of the Board Bill HANSEN Chief Operating Officer

Bill is a veteran business leader with experience spanning consumer goods, Prior to joining dot429 in January 2011, Bill worked for a boutique commercial fashion, retail and the internet. Bill has led marketing teams in both large real estate firm in Sacramento as a Broker/Analyst. Over his five-and-a-half year established companies and start-ups. He served as chief marketing office for tenure, Bill was involved in just under $60 million in commercial real estate $20 billion retailer Kmart. He has also led marketing organizations at Sunrun, transactions. In addition to brokering real estate transactions, Bill managed Coca-Cola, Levi-Strauss, and Ashford.com. In addition, he served as CMO-in- a multi-million dollar real estate portfolio ensuring desired returns were residence for NBC Universal. Bill has a BBA from the University of Texas at paid to investors as planned and project managed multi-million dollar capital Austin, and an MBA from the Wharton School. improvement projects over multiple properties simultaneously. Bill graduated from San Jose State University.

Suzanne COPPOLA Chief Revenue Officer

Suzanne Coppola has over 20 years of media sales experience. Suzanne spent the initial 10 years of her career in New York City, selling luxury print advertising for publishing giants Conde Nast and Hearst, and representing titles such as "Vogue" and "Harper’s Bazaar." On the West Coast, Suzanne ran a successful media sales rep firm for 12 years and is adept at selling all forms of media from print to digital to mobile. Suzanne has both domestic and international luxury brand experience.

9 CALENDAR 2014 Editorial Calendar

Launch Issue June 2014 November 2014 · On Sale: October 1st, 2013 Advertising · On Sale: May 15, 2014 · On Sale: October 15, 2014 · Close Date: Jul 15, 2013 · Advertising Close Date: March 15, 2014 · Advertising Close Date: Aug 15, 2014 The Friendship Issue The Travel Issue The Power Issue

April 2014 September 2014 · On Sale: March 15th, 2014 · On Sale: August 15, 2014 · Advertising Close Date: Jan 15, 2014 · Advertising Close Date: June 15, 2014 The Family Issue The Fashion Issue

10 PRINT RATES 2014 Pricing Net Rates

4C 1 Page 4C 1/2 Page TOC 1–2 $15,000 1–2 $9,000 $18,000 3–4 $14,250 3–4 $8,500 5–6 $13,500 5–6 $8,000

4C Spread Cover Rates Inserts, gatefolds, specialty incs 1–2 $29,400 Cover 2 & page 1 $48,000 and impact units: 3–4 $28,000 Cover 3 $35,000 Speak to your sales representative 5–6 $26,450 Cover 4 $45,000

11 DIGITAL OFFERINGS

429 Magazine Online Jobs Board Digital Advertising Rates dot429.com’s number one source of traffic dot429 promotes professional growth by recruiting - ROS: $50 CPM and new visitors aims to inspire, entertain and top LGBT-friendly employers to advertise new job - Email Newsletter: $5,000 each inform LGBTA professionals on today’s trending opportunities and allowing members to search - National Custom E-Blast: topics: business, politics, culture, finance, style, and apply online. Our Featured Jobs section - Targeted, Regional Custom E-Blast: $75 CPM travel. provides employers with prime real estate on the - Pre-roll on dot429TV: $500 per video per month front page of the jobs board to attract the most (minimum order of 10). Add your 15 or 30-second Professional Social Network attention from job seekers. commercial before 429TV broadcasts. It’s all about who you know. That’s why our social network expands members’ circles to include Email Newsletter Monthly Reach the best and brightest in the LGBTA community. Advertisers are prominently featured on Unique Visitors: 445,957 and climbing dot429 features the latest in online networking dot429’s standard email newsletter with two Visits: 531,885 and climbing tools, making it easier to find members with distinct creative units available. With a reach of Page Views: 2,490,882 and climbing similar interests and career goals. Members can: over 68,000 subscribers, the newsletter features Email Subscribers: 68,000 opt-in subscribers - Post a profile highly anticipated weekly articles, photography, Page Views Per Visit: 4.68 - Exchange messages editorials, and job postings. Avg Time On Site: 3 min, 58 sec - Search an extensive member database - Connect with others Custom Campaigns Are you looking for deeper engagement with LGBTA professionals? dot429 can help you craft a custom, multi-platform campaign, including contests, custom emails, advertorial, customized events and more using the creative teams that contribute and are a part of the dot429 community.

12 SOCIAL MEDIA

Continuous and intimate membership outreach. Active engagement through “likes,” shares and tweets maximizes visibility and impact of a partner’s message.

dot429 Social Media Networks Facebook “Likes”: 92,000+ Twitter Followers: 53,000+

13 EVENTS

Event opportunities allow your brand to deliver product samples, publicity, and high SOV. Product launch parties, competitions, conferences, seminars and VIP events can be created in conjunction with online campaigns or as standalone efforts. dot429 will work with your team to ensure maximum coverage and exposure.

STRAIGHTTALK Brunches StraightTalk is a bi-annual conference that brings together pioneering Hosted at top-notch restaurants and catered by renowned chefs, like Elizabeth professionals from the fields of technology, entertainment, media, design, Falkner, Traci Des Jardin and Dominique Crenn, dot429 brunches draw 150- and politics. StraightTalk taps influential leaders to discuss trending topics in 300 LGBTA professionals. It’s an unprecedented way for your brand to the LGBTA community. meet and mingle with the most driven and successful LGBTA professionals. Plus, a portion of the proceeds from each brunch benefits a local charity.

429INSPIRED Co-Branded/Custom Events Our monthly events bring together pioneering professionals and inspiring Let’s craft an event together. What does your company want to say to LGBTA individuals for an evening of cocktails and connections in our major markets leaders and innovators? Let us help your company be heard. Custom event (San Francisco, New York, Los Angeles, Chicago, Boston and Miami). With packages start at $8,000. top-billed sponsors like FIAT and Wells Fargo, each 429INSPIRED event showcases a business leader or innovator in his or her field who shares their experience and expertise with our guests. Attendance ranges from 150-400 based on venue size. A portion of the proceeds from each event benefits a local charity.

14 PARTNERS & ADVERTISERS

AUTOMOTIVE FASHION HOSPITALITY RETAIL Infiniti Kenneth Cole Hotel Zetta David Yurman Fiat A/X Armani Exchange Casa GGG Saks Fifth Avenue Cadillac Marc Jacobs Tribeca and Soho Grand GMC Ralph Lauren Andre Balasz / Standard hotels TRAVEL Buick Perry Ellis The James Hotel Royal Automotive Levi's Southwest Airlines Calvin Klein Mr. C Philadelphia Tourism BEVERAGE Hotel Cipriani San Francisco Travel Morgans Hotel Group New Orleans Tourism Belvedere FINANCE Orbitz La Crema Orient Express- La Samanna Wells Fargo Orient Express- Maroma Resort Penfolds New York Life WATCH Blue Angel Morgan Stanley MISCELLANEOUS Cartier Voss Water Merrill Lynch SKYY Ploom Piaget Bell & Ross D'Usse Cognac FRAGRANCE Splashlight Studios FIT Museum Corum Perry Ellis fragrance Neo Studios DDC

15 PRESS

"Professionals of all stripes have no end of A networking website that links Gay Business "It’s a design—led, professional social networking possibilities, with social networks people, indeed, dot429 is a code word for network aimed at successful homosexual like LinkedIn and Facebook. Now one particular gay—literally." entrepreneurs and others...in the fashion, segment, the gay professional, has a new media and entertainment worlds. Without networking venue—and advertisers are taking slipping into stereotype, it’s precisely what note. dot429.com helps gay professionals you might imagine an urban gay man might network, and the site has drawn the attention demand: tasteful and design—led while and dollars of advertisers like Gucci." "In short, it’s a professional community (much functional." like Linkedin) for Lesbian, Gay, Bisexual and Transgender people to network."

"dot429 is as sophisticated and sleek as it is social media savvy....The network is expected to reach 100,000 members nationally by the end of this year." "It is the Linkedin for the LGBT community."

16 PRINT SPECIFICATIONS

ADVERTISING DIMENSIONS dot429 accepts files in the PDF/X1a file format. Native files must be 300 dpi. TYPE REPRODUCTION Fine lettering application files will not be accepted. MEDIA: MAC formatted (thin lines, serifs) should be restricted to one (1) color. SINGLE PAGE CD-ROM or DVD. When transferring files electronically, see Reverse lettering: Dominant color should be used for shape Trim Size 9.25 x 11.75 in. instructions above. Please label all media with issue date, of letters with subordinate spread slightly to reduce Bleed 9.75 x 12.25 in. agency name, contact name, phone number, advertiser, ad register problems. Surprinting: When type is to be surprinted, (0.25" bleed on all edges) number, vendor, and emergency contact. the background should be no heavier than 30% in any color, DESKTOP FILE FORMATS The PDF/X1a format is accepted and no more than 90% in all four colors. Special Instructions: Safety 8.75 x 11.25 in. for file submission. Attention must be paid to the proper Please include a proof from the file submitted and a printout DOUBLE–PAGE SPREAD creation of PDF/X1a files to ensure that they will reproduce of documentation noting fonts and files used to create the ad. Trim Size 18.5 x 11.75 in. correctly. Desktop applications (InDesign or QuarkXPress) A laser proof for B/W ads and a high quality digital color proof Bleed 19 x 12.25 in. saved as PDF/X1a (distilled from PostScript). LaserWriter (Kodak Approval, Matchprint, Iris, etc.) for color ads (color laser or AdobePS and the DDAPv3 PPD have to be used when printouts are not high quality and cannot be used to match saving the Postscript file. Include only one ad per file. All color). dot429 takes no responsibility for the appearance of high-resolution images and fonts must be included when the ads received on disk not accompanied by a high quality proof. Send Print Creative to: PDF/X1a file is saved. Utilize only Type 1 Fonts. No TrueType Include all images either EPS or TIFF (CMYK at 300DPI /no [email protected] fonts or Font Substitutions. Images must be SWOP (CMYK RGB or Index color) and all screen and printer fonts (preferably 415-829-3803 or Grayscale) TIFF or EPS between 200 and 400 dpi. Total Adobe fonts). Pantone colors constitute a 5th color for which area density should not exceed SWOP 300% TAC. No RGB there is a substantial charge. Please contact the Production Send SWOP Proof to: or JPEG images. Do not nest EPS file into other EPS files. Manager for approval and additional charges. No Pantone dot429 Do not embed ICC Profiles within images. All required image colors will be allowed on ads smaller than 1/3 page. Media 165 11th Street trapping must be included in the file(s). Right Reading, Portrait Labeling: Advertiser name, issue date, contact and phone San Francisco, CA 94103 Mode, 100% Size, No rotations. Standard Trim, bleed and number. Digital submissions (less than 20MB) can be sent via Attn: Bill Hansen center marks in all separations, .5” outside trim. (No marks the Internet. included in the “live” image area.) Although vector PDF files are preferred, raster PDF files (for example PDF2Go), will be accepted. The Line Work resolution for Raster PDF files must be 2400dpi. The Continuous Tone resolution for Raster PDF

17 TERMS & CONDITIONS

CONDITIONS OF SALE contract (with no right of refund) unless the first insertion is product or line of products only, and these order schedules may 1. The forwarding of an order to dot429 is construed as an used within three months from the date thereof. Contracts not be diverted to other products or to subsidiary companies acceptance of all the then-current rates and conditions under must be completed within one year from date of first insertion without the consent of the publisher. which advertising is sold. Rates and conditions are subject to and no refund or offset of monies paid will be allowed. If the 9. When change of copy is not received by the art deadline change without notice. contract is canceled by the advertiser/agency, a short-rate date, copy run in previous issue will be inserted and dot429 2. A signed dot429 contract or signed dot429 order billing will be due. shall suffer no liability from such insertion. acknowledgment specifying the issue and cost of the ad being 6. Publisher is not liable for delays in delivery and/or non-delivery 10. The publisher reserves the right to limit the size of space to purchased is required for every insertion. Verbal agreements in the event of an act of God, action by any governmental or be occupied by an advertisement. The word “advertisement” are not recognized. An order holds a rate for the space and quasi-governmental entity, fire, flood, insurrection, riot, acts of or “advertorial” will be placed with copy that in the publisher’s issues it specifies. A new rate immediately applies to business terrorism, explosion, embargo, strikes (whether legal or illegal), opinion resembles editorial matter. The use of the same body not previously covered by a formal order specifying space to labor or material shortage, transportation interruption of any type as the publication is not permitted. be used and the dates of insertion. Orders at current rates kind, work slowdown, or any condition beyond the control of 11. All advertisements ordered set and not used will be are acceptable for not more than six months after last issue publisher affecting production or delivery in any manner. charged for composition. The publisher reserves the right closed. The publisher reserves the right to give better position 7. All copy, text, and illustrations are subject to dot429’s to make an additional charge for advertisements containing than specified in the order at no increase in rate. approval, and dot429 reserves the right in its sole judgment difficult composition. 3. No cancellations will be accepted after the space close to reject or exclude copy which is unethical, misleading, 12. dot429’s liability for any error will not exceed the cost of deadline date. All cancellations must be submitted in writing. extravagant, challenging, questionable in character, in bad the space occupied by the error. dot429 assumes no liability Cover positions and premium placements are non-cancelable. taste, detrimental to public health or interest, otherwise for errors in key numbers or if for any reason it becomes Cover positions and inserts close 30 days prior to space close. inappropriate or incompatible with the character of publication, necessary to omit an advertisement. 4. No conditions, printed or otherwise, appearing on an or that does not meet with the approval of the federal trade 13. All advertisements are accepted and published by dot429 advertiser’s insertion order or copy instructions that conflict commission, whether or not the same has already been on the representation that the advertiser and the advertising with the publisher’s policies will be binding on the publisher. accepted and/or published. In event of such cancellation or agency are properly authorized to publish the entire contents 5. The benefit of time or space discounts are secured only by rejection by the publisher, the advertising already run shall be and subject matter thereof. When advertisements containing contracts signed in advance; otherwise, such discounts will billed and paid for at the rate provided for in the order. the names, pictures, and/or testimonials of living persons not be allowed. The publisher reserves the right to void any 8. Orders and schedules are for the advertising of a specific are submitted for publication, the order or request for the

18 TERMS & CONDITIONS

publication thereof shall be deemed to be a representation expenses, including reasonable attorney fees and expenses General Information dot429 is the premier social network by the advertiser and the advertising agency that they have incurred in investigating and defending against such claims, and media outlet for LGBT professionals. Launching in obtained the written consent for the use in the advertisement actions, suits, and proceedings. All actions, suits, and 2013, the dot429 Magazine will cover the latest innovations of the name, picture, and/or testimonial of any and all living proceedings arising out of or in any way connected with this in business, politics, culture and style. Guaranteed Rate persons that are contained therein. The advertiser and/or agreement or the advertisement shall be brought in courts Base 85,000 advertising agency hereby grants to dot429 a non-exclusive, located in San Francisco County, California, which shall have worldwide, fully paid license to use, reproduce distribute, exclusive jurisdiction of disputes arising under this agreement, Frequency 5 issues per year publicly display and publicly perform each advertisement (and provided that if suit is filed against dot429 by a third party Discounts 15% to recognized agencies the content, trademarks and brand features contained therein). arising out of the advertisement or this agreement, dot429 Copy and Contract Regulations See conditions of sale 14. If an advertising agency is entering into this agreement may seek indemnification or file suit against the advertiser above, which apply to all advertising contracts.Payment All on behalf of the advertiser, such advertising agency shall be and/or the advertising agency in the court in which such third- advertisers are required to prepay insertions by the art prepay jointly and severally responsible for all obligations and amounts party suit is brought and advertiser and the advertising agency deadline unless credit has been established. Visa, MasterCard, owing hereunder. Each such advertising agency represents each consents to the personal jurisdiction of such court. Discover and American Express accepted. Make all checks and warrants that it has full authority to act on the advertiser’s Advertiser, advertising agency, and publisher each consents to payable to: dot429, 165 11th Street, San Francisco, CA 94103. behalf. EXCEPT AS EXPRESSLY SET FORTH HEREIN, dot429 the personal jurisdiction of the courts located in San Francisco MAKES NO REPRESENTATIONS OR WARRANTIES OF county, California, which are deemed to be a convenient Credit Credit is extended to agencies and advertisers who ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT forum and, except as set forth above, waives any right to meet credit requirements. Credit terms are net 30 days from LIMITED TO WARRANTIES OF MERCHANTABILITY OR have the suit tried in any other court. Should suit be filed or date of invoice. FITNESS FOR A PARTICULAR PURPOSE. action commenced to enforce or interpret this agreement or to 15. The advertiser and the advertising agency each agrees recover for breach thereof, the prevailing party in such action, to indemnify publisher and hold it harmless from and against suit, or proceeding shall be entitled to recover its reasonable any and all claims, liabilities, actions, suits, and proceedings attorney fees and other costs and expenses of or incurred in for libel, violation of right of privacy, plagiarism, copyright connection with such action, suit, or proceeding. infringement, and for any other matter arising out of or in any way connected with the advertisement, and all costs and

19 DIGITAL SPECIFICATIONS

STANDARD ROS Ad spaces are 160x600, 300x250, 302x165 and 234x60.*

AD SPACE AD SPACE 234 X 60 234 X 60

AD SPACE 302 X 165

AD SPACE 160 X 600

AD SPACE *All creative submitted 300 X 250 to dot429must have a one pixel black border.

20 DIGITAL SPECIFICATIONS

RICH MEDIA ROS

Ad spaces are 500x250, 600x400 and 1260x800.* *All creative submitted to dot429 must have a one pixel black border.

AD SPACE Expandable AD SPACE 500 X 250 Insterstitial AD SPACE 600x400 Skin/Wallpaper 1260x800

AD SPACE AD SPACE AD SPACE 160 X 600 160 X 600 160 X 600

AD SPACE AD SPACE AD SPACE 300 X 250 300 X 250 300 X 250

21 DIGITAL SPECIFICATIONS

NEWSLETTER

Ad spaces are 180x100 and 728x90.*

AD SPACE 180 X 100 *All creative submitted AD SPACE 728 X 90 to dot429must have a one pixel black border.

22