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Media Kit 2014 MEDIA KIT 2014 Suzanne Coppola Lisa Steele Laurelei Papajani Chief Revenue Officer Advertising Director Advertising Director t · +1 415 839 9505 Detroit Pacific Northwest e · [email protected] t · +1 248 6 47 6 4 47 t · +1 415 672 1123 e · [email protected] e · [email protected] Maria E. Coyne Donna Falcone Scean Ellis Advertising Director Advertising Director Advertising Director Southeast Southeast Southwest t · +1 305 756 1086 t · +1 561 620 3093 t · +1 424 209 9159 e · [email protected] e · [email protected] e · [email protected] 1 MISSION dot429 is a multi-platform network connecting LGBT professionals and their straight allies online, in print and in-person. Founded by 500 of the most successful and influential LGBT entrepreneurs, business people, designers, and entertainment leaders, it serves as an essential destination for the LGBT professional community. dot429 provides an opportunity for this community to connect as well as to expand business networks, further vcareers, and stay current on the latest news and information. dot429 is a dynamic presence in the media and social networking landscape that is changing what is means to be LGBT in the 21st century. 2 COMMUNITY The High Value LGBT Community Our members are affluent, educated professionals. dot429 members are an ideal target for advertisers. Statistics show the average LGBT consumer is both affluent and brand loyal. The average LGBT household income is almost 80 percent above the U.S. household income. Additionally, the LGBT community has $712 billion buying power. LGBT people are 85 percent more likely to purchase products and services from companies that advertise in LGBT media and 64 percent of gay and lesbian adults would switch to a brand with a reputation for being more gay friendly (all other considerations being equal). The dot429 community travels regularly for business and pleasure, spending generously on technology, fashion, cars and dining. They prefer fitness to sport. Politically correct and politically active, the dot429 community appreciate art and design, often influencing those around them. Source: Community Marketing Research 2013 3 DEMOGRAPHIC dot429 Audience Education Locations · High-spending professionals · College educated 90% · Entrepreneurs · San Francisco · Trendsetters Income · New York · Early adopters · Median Individual Income $125K · Chicago · Brand Loyal · Los Angeles · Tech/ social media savvy Lifestyle · Boston · Civically and socially active · Own one or more homes 51% · Miami · Buy a new car every 3 years 63% Gender · Enjoy an alcoholic beverage 3 or · Male 81% more times per week 75% · Female 19% · Spend more than $250 per month dining-out 66% Age · Take at least three round trip · Median Age 36 personal flight per year 67% · Married or in a relationship 43% Source: publisher survey, June 2013. 4 PLATFORM & REACH Print Magazine Social Media Online 85K Reach Circulation Facebook "Likes": 90,000+ 500K Monthly Unique Visitors 4 Issues per Year Twitter Followers: 53,000+ 2.5M Monthly Page Views Events E-mail StraightTalk 3-Day Conference / Speaker Series 68K+ Subscribers Bi-monthly events in major US markets 5 FourTwoNine is a new kind of LGBT print magazine — one that just happens to be LGBT. Covering the latest news and innovations in business, politics, culture and style, FourTwoNine showcases how LGBT people are living in the context of the larger world. From stimulating conversations to inspiring stories, from the sumptuous work of our photographers to the singular voices of our columnists, from the influential to the cutting-edge, from fashion to fiction to humor to travel to entertainment to design, FourTwoNine will continue and expand the partnership dot429 has already so carefully cultivated with its members and subscribers. The magazine stands alone as a new kind of style bible for thought leaders and trendsetters in any industry. Lively. Gorgeous. Brilliant. Timely. 6 ISSUE O1 MISSION 7 PEOPLE Richard KLEIN Publisher and Founder Kevin SESSUMS Editor in Chief Richard is a successful entrepreneur and a major voice in the world of design Kevin Sessums, Editor in Chief of FourTwoNine, is the former Contributing and publishing. He is the founder and former publisher of Surface magazine, Editor of Vanity Fair. He is also an acclaimed author whose work has appeared which under his direction was lauded by national media with such quotes as in Vanity Fair, Playboy, Travel+Leisure, The Advocate, OUT, Elle, Marie Claire, "One of the most striking new independent magazines in America." Vanity Fair. Allure, and Parade magazines. His interviews are frequently posted on The Daily While at Surface, Richard conceived, developed and launched several brand Beast website. His 2007 memoir, Mississippi Sissy, was a New York Times programs that resonated with the international design community, including the bestseller and won the Lambda Literary Award in the Men's Memoir/Biography Hotel on Rivington in New York City's Lower East Side to create the two-story category. Its sequel, I Left It on the Mountain, will be published by St. Martins Surface penthouse. In 2009, Richard oversaw the licensing of the Surface brand Press in the spring of 2013. to a Beijing publishing company—and Surface China was born. And after selling the publication in 2010, Richard lead the launch of dot429 and is currently operating as the CEO. Andre SEIBEL Creative Director Joseph ALFIERIS Photography Director After ten years as a designer and art director at various ad and design agencies, 429 Photography Director Joseph Alfieris is an award winning publisher and Andre earned an MA in Literature and Critical Theory at Stanford University creative director. From 1984 to 1991 he lived and worked in Paris as art director where he developed the theoretical foundation he now uses in his designing at Influences, a major French design firm. In the US he is known primarily as the and writing practices. He founded Words+Images to help businesses, non– founder of Contents magazine, published internationally throughout the 1990s profits and academia gain market presence and visibility by increasing their and 2000s to considerable acclaim. He maintains international design clients cultural relevance. Taking full advantage of his print and marketing background and is currently developing a suite of original brands for print and multi-platform as well as recent and ongoing experience as art director at Adobe, Andre has media. strategized and developed comprehensive design systems across multiple platforms. He has applied his methodology to projects for Charles Schwab, E*Trade, Safeway, Good Guys, The Art Institute, Stanford University, SF Pride, Better Place, Efficient Frontier, Adobe, and a myriad of amazing start-ups. 8 PEOPLE Bill STEWART Chairman of the Board Bill HANSEN Chief Operating Officer Bill is a veteran business leader with experience spanning consumer goods, Prior to joining dot429 in January 2011, Bill worked for a boutique commercial fashion, retail and the internet. Bill has led marketing teams in both large real estate firm in Sacramento as a Broker/Analyst. Over his five-and-a-half year established companies and start-ups. He served as chief marketing office for tenure, Bill was involved in just under $60 million in commercial real estate $20 billion retailer Kmart. He has also led marketing organizations at Sunrun, transactions. In addition to brokering real estate transactions, Bill managed Coca-Cola, Levi-Strauss, and Ashford.com. In addition, he served as CMO-in- a multi-million dollar real estate portfolio ensuring desired returns were residence for NBC Universal. Bill has a BBA from the University of Texas at paid to investors as planned and project managed multi-million dollar capital Austin, and an MBA from the Wharton School. improvement projects over multiple properties simultaneously. Bill graduated from San Jose State University. Suzanne COPPOLA Chief Revenue Officer Suzanne Coppola has over 20 years of media sales experience. Suzanne spent the initial 10 years of her career in New York City, selling luxury print advertising for publishing giants Conde Nast and Hearst, and representing titles such as "Vogue" and "Harper’s Bazaar." On the West Coast, Suzanne ran a successful media sales rep firm for 12 years and is adept at selling all forms of media from print to digital to mobile. Suzanne has both domestic and international luxury brand experience. 9 CALENDAR 2014 Editorial Calendar Launch Issue June 2014 November 2014 · On Sale: October 1st, 2013 Advertising · On Sale: May 15, 2014 · On Sale: October 15, 2014 · Close Date: Jul 15, 2013 · Advertising Close Date: March 15, 2014 · Advertising Close Date: Aug 15, 2014 The Friendship Issue The Travel Issue The Power Issue April 2014 September 2014 · On Sale: March 15th, 2014 · On Sale: August 15, 2014 · Advertising Close Date: Jan 15, 2014 · Advertising Close Date: June 15, 2014 The Family Issue The Fashion Issue 10 PRINT RATES 2014 Pricing Net Rates 4C 1 Page 4C 1/2 Page TOC 1–2 $15,000 1–2 $9,000 $18,000 3–4 $14,250 3–4 $8,500 5–6 $13,500 5–6 $8,000 4C Spread Cover Rates Inserts, gatefolds, specialty incs 1–2 $29,400 Cover 2 & page 1 $48,000 and impact units: 3–4 $28,000 Cover 3 $35,000 Speak to your sales representative 5–6 $26,450 Cover 4 $45,000 11 DIGITAL OFFERINGS 429 Magazine Online Jobs Board Digital Advertising Rates dot429.com’s number one source of traffic dot429 promotes professional growth by recruiting - ROS: $50 CPM and new visitors aims to inspire, entertain and top LGBT-friendly employers to advertise new job - Email Newsletter: $5,000 each inform LGBTA professionals on today’s trending opportunities and allowing members to search - National Custom E-Blast: topics: business, politics, culture, finance, style, and apply online. Our Featured Jobs section - Targeted, Regional Custom E-Blast: $75 CPM travel. provides employers with prime real estate on the - Pre-roll on dot429TV: $500 per video per month front page of the jobs board to attract the most (minimum order of 10).
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