RESEARCH REPORT 2019 2 Editorial 5

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RESEARCH REPORT 2019 2 Editorial 5 FACULTY OF BUSINESS AND ECONOMICS Department of Business Administration RESEARCH REPORT 2019 2 Editorial 5 The University of Göttingen: Research and Education with the “Göttingen Spirit” 6 Celebrating Diversity and International Exchange 7 One of Germany’s Top Faculties in Business and Economics 8 The Department of Business Administration 10 Finance, Accounting, and Taxation Group 12 Management Group 20 Marketing and E-Business Group 32 Business Education Group 44 Honorary Professors 49 CONTENT 3 4 Maik Hammerschmidt, Head of Department Editorial We are proud to present to you our 2019 research report, In the past year, the department has significantly expanded which showcases the fruitful research taking place within its research resources by attracting more than €2.5 million the Department of Business Administration at the University in third-party funding from renowned institutions such as of Göttingen. the German Research Foundation (DFG) and the European Commission. These resources include the Göttingen The overarching principle guiding our research is the Laboratory of Behavioral Economics (GLOBE), the Digital determination to assist managerial decision making in Transformation Research Center, the Smart Mobility a way that leads to sustainable business practices and Research Group and an increasing number of specialized responsible innovations. The department’s research has Ph.D. courses. Collectively, they constitute a productive a strong empirical focus and employs a diverse set of research environment for senior researchers, junior faculty quanti tative and qualitative approaches. With a tradition members, and Ph.D. students alike. of nearly 100 years, the department is among the oldest business schools in Germany and over the last 25 years This report chronicles our research with the goal of making alone has produced more than 9100 alumni spread it visible to a broad audience. Within its pages you will find worldwide. As of spring 2019, our academic staff has a selection of our publications (among them over 50 articles expanded to include 19 professors, 6 honorary professors, in FT50 and other high-impact journals), media appearances, 9 postdocs and 118 doctoral students. They are organized high-level research collaborations and network activities, into four research groups: Finance, Accounting, and research grants, and international awards. Importantly, these Taxation; Management; Marketing and E-Business; and achievements not only document our contribution to Business Education. furthering knowledge in the field of business research but also illustrate our outreach to business practice, public This combination of research groups represents our broad, policy, and society at large. interdisciplinary perspective which has recently been strengthened by new colleagues in the areas of digital We invite you to get in touch with our faculty members to marketing, information security, interorganizational engage in a rewarding exchange of ideas on major issues information systems, and professional teaching and and trends and explore joint research opportunities. learning. These new colleagues not only share our passion for rigorous research with real-world impact but also contribute to the department’s diversified teaching activities. In doing so, they fortify the department’s growing inter- nationalization and trajectory towards becoming one of Europe’s top research institutions. Maik Hammerschmidt WELCOME 5 The University of Göttingen: Research and Education with the “Göttingen Spirit” Founded in 1737, the University of Göttingen is an inter- The Göttingen Nobel Prize Phenomenon nationally acclaimed university with a strong focus on Over the course of its more than 275-year history as an research and research-based teaching. The German name, internationally renowned research university, the University Georg-August-Universität Göttingen, bears the name of its of Göttingen has built a tradition of attracting the world’s founder, Georg August, King George II of Great Britain, “best minds”. One of them was the mathematician, Elector and Duke of Brunswick-Lüneburg, Hanover. astronomer, and physicist Carl Friedrich Gauss, who studied in Göttingen from 1795–1798 and was later appointed Göttingen Campus director of the astronomical observatory. The pillars of the university are represented by its It is personalities like Gauss who have laid the foundation long-standing research tradition and research subject for the university’s international reputation, and who diversity. Almost all academic disciplines (including continue to shape the university to the present day. As a medicine) are represented in the 13 faculties, the exception consequence, the university is closely associated with more being engineering sciences. The University of Göttingen is than forty Nobel laureates – more than any other city in also renowned for its network of first class external research Europe, with the exception of Stockholm, of course. institutions, such as the Göttingen Academy of Sciences, Fourteen of the Nobel laureates were awarded the prize for the German Primate Center, the German Aerospace Center research conducted during their time in Göttingen. A recent and five Max Planck Institutes. Together with these local example is Göttingen’s Stefan Hell, who received the 2014 partners, a research and teaching collaboration has been Nobel Prize in Chemistry. formed which remains unique throughout Germany. The university has played a key role in influencing the The University in Rankings city’s development and has actively contributed to the Times Higher Education (THE) World University Ranking 2019: “Göttingen spirit”, ever since its foundation. No. 11 in Germany * No. 49 in Europe * No. 123 worldwide Studying with Excellence Quacquarelli Symonds (QS) World University Ranking 2020: Göttingen has a lot to offer as a student city. The University No. 12 in Germany * No. 88 in Europe * No. 197 worldwide of Göttingen has developed innovative and well-tailored bachelor and master programs with a strong international Academic Ranking of World Universities 2018: focus. Over 31,000 young people currently study in No. 4 in Germany * No. 34 in Europe * No. 99 worldwide Göttingen, which is centrally located in Germany and Europe. Twelve per cent of students are from abroad – THE Europe Teaching Ranking 2018: a clear indication of the university’s international appeal. No. 2 in Germany * No. 38 in Europe 6 Celebrating Diversity and International Exchange The international focus of the University of Göttingen is influenced by its diverse range of worldwide cooperations – currently 622 partnerships as well as 964 exchange agreements with 577 international universities. Further- more, the university offers around 25 English bachelor and master programs and 11 inter national Ph.D. programs. The University of Göttingen is a cosmopolitan institution that recognizes the importance of cultural diversity within research and teaching. As such, it is a member of inter- national university networks such as the Coimbra Group and the U4 Network. The Coimbra Group is a network of renowned higher education institutions across Europe. The network was founded in 1987 to foster the exchange of students and faculty members. It promotes the latest developments in the European education system, and facilitates global research projects along with 40 participating universities. In 2008, the Coimbra Group founded the U4 Network. This network is a strategic partnership among four universities: Ghent (Belgium), Groningen (The Netherlands), Uppsala (Sweden) and Göttingen. Additionally in 2008, the University of Göttingen founded liaison offices in China (Nanjing) and India (Pune). These offices facilitate, coordinate and support the academic exchange activities with partner institutions in China and India. The offices serve as focal points for the implemen tation of strategic measures, networking, meetings and discussions for scientists, students, alumni, funding organi zations, and industry. 7 One of Germany’s Top Faculties in Business and Economics The Faculty of Business and Economics is one of the largest This portfolio of academic programs delivers outstanding in Germany and a vibrant intellectual community of about educational experiences and equips students with the 4,500 enrolled students, over 35 professors and 7 honorary critical capabilities that are highly sought after in the professors. The faculty also boasts a large research staff of marketplace. Furthermore, the Faculty of Business and around 200 research associates as well as about 50 assistant Economics offers a structured doctoral program within the professors and postdocs. Additionally, the faculty regularly Göttingen Graduate School of Social Sciences (GGG). hosts international scholars. The objective is to bring doctoral students and faculty members together in order to strengthen students’ research Excellent Research with Impact capabilities and to prepare them for a successful career path The diverse research fields of the faculty overlap in the three in academia or industry. key areas Governance and Compliance, Marketing and Consumer Science and Global Change and Development. Truly International Focus These research areas transcend traditional disciplinary The faculty runs exchange programs with universities across boundaries. In doing so, they help foster interdisciplinary the globe. Within the Erasmus Program of the European collaboration across all the subject areas including business, Commission, students
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