CIAO, MILANO. THE TOMMYNOW EXPERIENCE IS ROARING INTO TOWN WITH THE GREATEST HITS OF OUR SPRING 2018 COLLECTION. IT’S COOL, CONFIDENT AND EVERY LOOK IS INSTANTLY SHOPPABLE.

WE PAY TRIBUTE TO TOMMY’S LONGTIME LOVE OF RACING, FUSING OUR AMERICAN HERITAGE WITH MODERN ATHLETICISM FOR HIM AND HER. THERE ARE UNIQUE PLAYS ON PROPORTION AND SHAPE; UNEXPECTED TWISTS ON OUR ICONS; AND GRAPHIC INTERPRETATIONS OF SPEED STRIPES, CHECKERBOARD AND ARCHIVAL LOGOS.

OUR PIONEERING SPIRIT IS IGNITED BY OUR PARTNERSHIP WITH FORMULA ONE WORLD CHAMPIONS MERCEDES-AMG PETRONAS MOTORSPORT, PUSHING THE BOUNDARIES OF IMMERSIVE EXPERIENCES WHILE REMAINING ACCESSIBLE TO ALL WITH THE TOMMYNOW SNAP APP. 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MARIAN NEWMAN Nails TOMMYNOW IS ABOUT THE DEMOCRATIZATION OF FASHION AND PIONEERING THE “SEE NOW, BUY NOW” MOVEMENT. EVERY SINGLE PIECE IN THIS SHOW IS SHOPPABLE THE MOMENT IT HITS THE RUNWAY.

SHOP Shop the runway at the TOMMYNOW DRIVE Pop-Up Store

EXPERIENCE Experience the thrill of the race at the F1 Pitstop Challenge and F1 Race Simulator, courtesy of Mercedes-AMG Petronas Motorsport, and the Bose Virtual Race Garage

A.I.-POWERED VIRTUAL STYLISTS Chat and shop with TMY.GRL and TMY.BOY on Facebook Messenger

TOMMYNOW SNAP Experience shopping with TOMMYNOW Snap

TOMMYNOW “BEHIND THE DRIVE” Scan to discover what drives us

FOLLOW US @TOMMYHILFIGER #TOMMYNOW #WHATSYOURDRIVE