SUSANNE MCAVOY

Executive Vice President, Marketing, Creative & Communications Crown Media Family Networks

Susanne McAvoy is the executive vice president of marketing, creative, and communications for Crown Media Family Networks, home of three linear networks, Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama; subscription video on demand streaming service, Hallmark Movies Now; and e-book publishing division, Hallmark Publishing. Based in New York, McAvoy reports to Bill Abbott, president and chief executive officer.

In her role, McAvoy leads cross-departmental marketing and communications initiatives and directs social media strategies for the company’s portfolio of businesses. She oversees all facets of Crown Media’s marketing efforts, developing multi-platform campaigns that target consumers, affiliates, and advertisers. She is also responsible for the stewardship of brand management and evolution for Crown Media’s various divisions. She spearheaded the rebrand of Hallmark Channel in 2012 to include a new look and tagline, “The Heart of TV”, as well as the 2014 brand transition of Hallmark Movie Channel to Hallmark Movies & Mysteries. McAvoy’s oversight also includes the creative and design departments, including print, on-air promos, and web design. In addition, she serves as a key creative liaison with parent company, Hallmark Cards, developing synergistic opportunities with its other brand extensions and the nearly 4,000 Hallmark Gold Crown® retail stores.

McAvoy joined Crown Media as vice president of ad sales marketing. In that capacity, she was responsible for maximizing advertising sales revenue by developing and executing strategic marketing and promotional initiatives, including customized integrations and sponsorship packages tailored to achieve advertisers’ objectives. She also partnered with ad sales management to create the annual Upfront presentation and oversaw client events.

Prior to Crown Media Family Networks, McAvoy was an ad sales marketing consultant for Bravo where she facilitated the 2007-2008 Upfront sales-marketing initiative. Other past positions include director of corporate marketing for Comcast Spotlight, director of affiliate marketing at Oxygen Media, and senior manager of affiliate marketing for MTV. McAvoy began her career with Turner International in Hong Kong before moving to their Atlanta office.

Throughout her career, McAvoy has been honored with a number of prestigious industry accolades. In 2016, she was named one of Advertising Age’s Women to Watch, as well as Marketer of the Year by Cablefax. One year later, she was recognized among Multichannel News’ Wonder Women, Class of 2017. In addition, she is regularly featured on the Cablefax 100 list and among Cablefax’s Most Powerful Women in Cable. Her work has earned her such distinctions as a CTAM Mark Award, Ad Council Silver Bell Award, Cable Advertising Bureau Award, and two ACC (Association of Cable Communicators) Beacon Awards.

McAvoy has served as director-at-large on the national board for Women in Cable Telecommunications (WICT), as well as director-at-large on the board of the organization’s New York chapter, for which she also served 8 years as a board member. She joined the board as CROWN MEDIA FAMILY NETWORKS/SUSANNE MCAVOY – Page 2

the membership chair, and served a two-year term as chapter president, followed by a two-year stint as immediate past president. McAvoy is also an active member of Promax|BDA.

McAvoy graduated cum laude from Vanderbilt University with a bachelor’s degree in communications and psychology. She is also a Betsy Magness Leadership Institute graduate, Class XXIV. McAvoy resides with her husband and two children in Darien, Connecticut.

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