From the Editor
FROM THE EDITOR " This is the most useless fluff I've How do you like it? ever read," one HP employee in "Continue the back-page photo fea Vancouver, Washington, recently ture; it's very nice," said an employee wrote to MEASURE. in Mountain View, California. Coun On the san1e day, an employee in tered a Corvallis, Oregon, employee, Atlanta, Georgia, said, "Thank you for "The Parting Shot photos are worth MEASURE! It's a quality publication!" less. Many of the (photos) wouldn't The Atlanta writer went on to list three make the cut at a state fair photo or four story ideas that he or she believed competition." would make MEASURE even better. "Take a fresh look!" an employee I like that. in China commented. Said one person The Vancouver employee offered in Boise, Idaho, "Keep doing what no ideas on how to improve the maga you're doing; I enjoy the mix." On the cover: Kerstin zine. The reaction reminded me of a Being the editor ofMEASURE is Krumwiede gets some comment a fonner boss used to make like driving a car in which there are work done while waiting for a train at Amsterdam's when I turned in a story: "I don't know three passengers. One says, "Tum left Sioterdijk Station. Kerstin is what I want," she would say, "but this here." Another says, "No, tum right." one of the well-educated, isn't it." The third says, "Don't listen to them; young, international employ ees at HP's European Cus So what's an editor to do when go straight." tomer Support Center (see one person's "quality publication" is But in this case, there are about the photo feature beginning another person's "fluff"? 100,000 passengers with approxi on page 14).
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