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Tourism Innovations an International Journal of Indian Tourism and Hospitality Congress (Ithc) VOLUME 4, NO. 1, FEBRUARY 2015 (BI-ANNUAL) REFEREED JOURNAL ISSN NO. 2278-8379 TOURISM INNOVATIONS AN INTERNATIONAL JOURNAL OF INDIAN TOURISM AND HOSPITALITY CONGRESS (ITHC) Aims and Objectives: Tourism Innovations: A Journal of Indian Tourism and Hospitality Congress (ITHC) is a bi-annual international referred research Journal focusing on academic perspectives in Tourism and Hospitality. Being an journal of inter-disciplinary field, the journal focuses on various aspects of tourism and hospitality like, Tourism Issues, Tourism Impacts, Eco-tourism, Sustainable Tourism, Tourism Marketing, Medical Tourism, Health Tourism, Culture Tourism, Culinary Arts, Service Operations and other tourism, trave and hospitality areas. The objective of the journal is to have a comprehensive collection of research articles and dispersal of updated knowledge and information about tourism sector. Chief Editors: • Prof. S P Bansal, Vice Chancellor, Maharaja Agrasen University, Himachal Pradesh. • Prof. Sandeep Kulshrestha, Director, IITTM, HQ at Gwalior. Managing Editors: • Professor Deepak Raj Gupta, Central University of Jammu, Jammu. • Dr. Luv Kush Misra, ITHM, Agra University, Agra. • Dr. Venkat Rao, Pondicherry University, Pondicherry. • Dr. Prashant Kumar Gautam, Panjab University, Chandigarh Advisory Board: • Prof. Manjula Chaudhary, Kurukshetra University, Kurukshetra • Dr. Harsh Verma, Director, Technical Collaborations, World Tourism Organisation, Madrid, Spain • Professor Erik Cohen, Professor Emeritus, Hebrew University of Jerusalem • Dr. D.A.C. Silva, Director, Tourism, Colombo University, Colombo, Sri Lanka. • Dr. Robert Inbakaran, Professor of Tourism, Melbourne, Australia. • Prof. Kapil Kumar, IGNOU, New Delhi,India • Dr. Vincent Platenkamp, Associate Professor, Cross Cultural Management, Breda University of Applied Sciences, Netherland. • Dr. Sanjay Nadkarni, Sr. Faculty, Jumeriah, Group of Institutes for Hotel Management, Dubai, UAE • Xi Ying, Area Director of Human Resource Beijing, Intercontinental Hotels Group Correspondence: All correspondence regarding publications, advertisement and membership subscription should be addressed to; The Chief Editors, Tourism Innovations: A Journal of Indian Tourism and Hospitality Congress (ITHC). E. Mail: [email protected] VOLUME 4, NO. 1, FEBRUARY 2015 (BI-ANNUAL) REFEREED JOURNAL Tourism Innovations ISSN NO. 2278-8379 An International Journal of Indian Tourism and Hospitality Congress (ITHC) CONTENTS RESEARCH PAPERS 1. Hospitality and Tourism Research Journal Publications in India: Bon Voyage since 1976 -2014 1 Mohinder Chand, Ashish Dahiya, Duggal Shelley 2. Destination Visual Identity Mix and Tourist Footfall: A case study of Indian States 22 Purva Kansal, Harsh Tuli 3. Tourism-Related Entrepreneurship and Socio-Economic Change: A Case Study of Meghalaya, India 38 Benjamin F. Lyngdoh 4. The Impact of Terrorism to Tourism Demand and Tourism Safety 54 Shukhratjon Sayfutdinov Sultonovich 5. Modelling Length of Tourist’s Stay in Varanasi: The Heritage City 68 Brijesh P. Singh, Anil Kumar Singh, O. P. Singh 6. Exploring The Potentialities of Rural Tourism in Manipur 76 G.P. Prasain, Kiirii Onand Monsang 7. The Representations of the Past: Museums, Cultural Tourism and the Dialectics of Identity 92 Deepak Raj Gupta, Reyaz A. Qureshi, Zubair Ahmad Dada 8. Impact of Terrorism and Terrorist Attacks on Tourism Industry in India 115 Suneel Kumar, Amit Kumar Singh, Amandeep Singh 9. Role of Vertical Greenery Systems in Green Tourism 125 Ashutosh Kumar Pandey, B. D. Tripathi 10. Explorations in Community Based Tourism: The Community Perspective 135 S.P. Bansal, Sandeep Walia 11. An Analysis of Seismic Risk from a Tourism Perspective in Himalayas. 156 Pooja Rajput, G S Rawat, A K Mahajan RESEARCH NOTES 12 Islam and Tourism: Where Thou The Two Shall Meet? 172 Syed Ahmad Rizwan, Charu Sheela Yadav 13. Tourism in Punjab: The Untapped Potential Destinations 178 Manju Mittal 14. The Journey of Jarawa Territory - From The ‘Land of Terror’ To The ‘Land of Tourists’ 188 Shalki Manhas, Amit Gangotia 15. Traditional Food Consumption as a Tourist Attraction: A Grounded theory Approach on Tourists in Himachal Pradesh 204 Prashant K. Gautam, Parikshit Sharma BOOK REVIEW 16. Doing Narrative Research 213 Amit Katoch Tourism Innovations VOLUME 4, NO. 1, FEBRUARY 2015 ISSN NO. 2278-8379 RESEARCH PAPERS Abstract Hospitality and Tourism The study has a twofold purpose: to Research Journal provide an overview of evolution of research journals in the tourism & Publications in India: Bon hospitality field in India and to create a database that legitimate to observe the Voyage since 1976 -2014 evolution of the field between 1976 and 2014. For the present study details have Mohinder Chand been obtained from NISCAIR & RNI, Professor, Department of Tourism & Hotel Google Search and Round Table with Management, Kurukshetra University, inputs from academic practitioners & Kurukshetra, researchers from universities (15), hotel & tourism industry representatives [email protected] (10) during April - June 2014. Only Ashish Dahiya the journals dedicated exclusively to Director & Associate Professor in Hotel & tourism and/or hospitality research have been included in the research. Tourism Management, M. D University Thus, a set of 24 academic journals Rohtak, [email protected] in tourism and hospitality have been Duggal Shelley pooled in the present study. This study summarises the progression Visiting faculty & Ph.D Candidate in Institute of research journals in the tourism of Hotel & Tourism Management, M. D &hospitality field. This paper argues University Rohtak, [email protected] that during the past 10 years tourism & hospitality research journals have Introduction made a significant progress in terms of publication frequency that have a India has experienced dramatic economic profound impact on the growth and growth in the 20 years since the economic development of tourism & hospitality management education. The study reforms introduced in 1990. India’s suggests that research journals have tourism & hospitality industry is one of the new duties at this turning point to fastest-growing in the national economy. promote knowledge creation in the field of tourism & hospitality. For future From 2000 to 2011, the total revenues of research similar analyses including not India’s tourism increased by 25 per cent only tourism & hospitality journals but annually (Ministry of Tourism, 2012). It also a bigger number of subject themes are needed, to expand the findings to is forecasted by the UN World Tourism the field as a whole. Organization that India’s tourism industry will represent an 8 per cent share of the Keywords: worldwide tourism market and will rank Hospitality, Tourism, Research Journals, India as the world’s top tourism industry by 2022 (UNWTO, 2012). Further, forecasts indicate that this industry contributes Hospitality and Tourism Research Journal Publications in India: Bon Voyage since 1976 -2014 2 Tourism Innovations around 6.23% to the national GDP and 8.78% of the total employment of the country. The direct contribution to the GDP totalled US$ 30.95 Billion 2012 and is expected to rise to US$ 40.8 million by 2020. Moreover, the market size of the tourism and hospitality industry stood at US$117.70Bn. The industry grew at a CAGR of 36.50% during 2009-2013 and growing at a forecasted CAGR of 15.15%, it is expected to become a US$418.90 Billion industry by 2022. (Ministry of Tourism, 2014). India’s remarkable tourism & hospitality development growth history and current trends has drawn mounting attention not only from domestic and international investors for its business opportunities but also from academic researchers worldwide. Moreover, the speedy growth of tourism and hospitality in India has been accompanied by a surge in the tourism & hospitality research literature. During last two decades several research journals in hospitality and tourism has emerged to void gap in tourism & hospitality literature in India. Academic researchers have long advocated the importance of quality and industry oriented research for assessing their academic credential (Leiper, 2000; Ferreira, et.al. ,1998; Ferreira, et al., 1994; Frechtling, 2004; Pechlaner, et. al., 2004; McKercher, 2005; Ryan, 2005; Mc Kercher, et. al., 2006; Faulkner, . and Goeldner, 1998; and Bagri, et al, 2010). However, academicians are required to publish in ‘‘Research Journals” of their or related domain to comply with institutional or nation-wide research assessment exercises, gain promotion or other such reasons. Established disciplines like Management, Engineering & Technology, Pharmacy and others have widely accepted listing of Journals including their hierarchical ratings as well. However, in Hospitality & Tourism Education in India there is no formal listing of Journals of the discipline and thus hierarchal rating perspective vanishes automatically. Often in hospitality & tourism domain university teachers, researchers and higher education funding agencies in India have to rely on their peers for publishing in Academic Journals and often allied or related Journals are chosen to get their research published. Apparently, the process of publication becomes dependent on multidisciplinary, allied or special issue publications and many a times even not reaches to the reached. Also such publications are at best arbitrary, often biased, exclusive and not reflective of the dynamic nature of tourism and hospitality. The issue is complicated
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