Pulling out the stops on deregulation reaking a leg for the sweeps

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MOVING DAY If MARCH 5. ABC is really moving Happy Days to Channel 5! Stay tuned.

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1 For 2 years on NBC, more than 26 million weekly prime -time viewers have watched Grizzly Adams and his bear, Ben, encounter perils and adventure as they roam a vast and spectacularly beautiful wilderness. Both have hearts as big as the mountains they roam. And, so, their adventures are touched with warmth and an uncommon love for all living things. Their frequent companions, Mad Jack the trapper and Nakoma the Indian, are cast in the same mold. With such content and characterization, it is not surprising that this splendid family series receives TVQ popularity scores, among the demographic groups, 10 to 30 points higher than average scores for prime -time programming. Now, "The Life and Times of Grizzly Adams," filmed entirely on location in the mountains of Utah and Arizona, is available for September 1979. There are 35 hours and two 2 -hour specials, "Once Upon a Starry Night" and "The Renewal," ideally suited for Christmas and Easter broadcasts. Call for this proven all- family favorite. wThe Life and Times Viacom of Grizzly Adams" YourBest Bet!

Source: NTI/NAC (II Feb.-II May'77, I Oct. '77 -I Apr. '78),TVQ (Feb. '77, '78), Performer Q (Apr. '78). at the NATPE Audience estimates subject to qualifications available on request. The Hot Potato.

Government mismanagement, juvenile crime, sewage control, neighborhoods in crisis. Issues of public concern are hot potatoes for any station to hold. But WAPI Television in Birmingham takes the heat. We did it with an in -depth investiga- tion into Family Court and its juvenile detention center. And, we shed some light on habitual delin- quency and repeated escapes. With the heat came changes in security and the manner in which certain repeat offenders were tried. The Hot Potato. Our - ability to handle hot potatoes is just one facet of WAPI's community service.

WAPI -TV Birmingham, Alabama

Newhouse Broadcasting Corporation, Inc. WAPI AM /FM /TV- Birmingham. WSYR AM /FM /TV- Syracuse. KTVI -St. Louis WTPA FM /TV- Harrisburg. WSYE TV- Elmira. Ivruautiaaung`= Jan tu The Week in Brief

DEREGULATION'S DAY IS HERE Momentum builds among the various regulatory rein -holders in Washington to loosen up the grip. PAGE 29.

A HEAP IN THE HOPPER The arltiregulatory mood stirring on Capitol Hill is indicated in the numerous broadcast -related measures introduced -and reintroduced -in the new Congress. PAGE 29.

GOOD NEWS IN NUMBER TWOS Goldwater is now the ranking Republican on the Senate Communications Subcommittee and Collins his counterpart in the House. They're expected to have a sympathetic ear for broadcast tab.. rg - concerns. PAGE 30. Shooting the works. ABC -TV's Roots: The Next Generations, CBS -TV's "Gone With the Wind" and NBC -TV's "One Flew Over CARNEGIE II The long -awaited report on the future of the Cuckoo's Nest" typify the blockbuster approach all three public broadcasting is due out tomorrow. It's expected to networks are taking for the February sweeps. It's out the window recommend a $1 billion budget, replacing CPB with a with the regular schedule and bring on the movies, miniseries, Public Telecommunications Trust and more emphasis on specials, premieres, extended episodes of regular series, stunts, shifts and switches. PAGE 33. diverse program sources. PAGE 31.

HEADING HOME The FTC wraps up its San Francisco sessions on children's advertising after hearing INTV ROYAL AUDIENCES Mobil's Edward the King is using plead the independent's special case. Hearings resume an ad hoc TV network to beat out much of the in Washington in March. PAGE 34. competition. PAGE 53.

SOUL SEARCHING Religious broadcasters, meeting in NBC UNDERSCORES RADIO Plans for a new radio Washington, take a fresh look at themselves, their network, station acquisitions, better programing and perspectives and the questions being raised about on -air satellite delivery are among the many ambitious projects ministries. PAGE 36. NBC unveiled at its radio affiliates meeting. in New Orleans. PAGE 54. CARTER'S BUDGET The White House request for fiscal 1980 includes a lot more money for NTIA, just a tad extra A BOOMING BUSINESS IN YESTERYEARS The two -year- for the FCC and FTC. PAGE 42. old Museum of Broadcasting in New York is attracting such heavy traffic that expansion is scheduled to begin in THOSE CPB VACANCIES Four names are submitted to March. PAGE 57. the Senate in an attempt to fill board openings that have existed since last March. PAGE 46. CUTBACK CRITICS ABC -TV's plan to reduce commercial time within weekend children's programing PROD FROM MARSHALL The NBMC head notes EEO evokes negative comments from such as CBS -TV's progress at the FCC, but tells the commission's Ferris that Rosenfield and General Foods' Mitchel. PAGE 59. there's still a long way to go. PAGE 49. WHERE TO SQUEEZE? In the quest for more radio NBC -TV'S SECOND SEASON Silverman offers a outlets, both FCC and NTIA are looking carefully at AM perspective on what's happening at midseason and and FM, but with different ideas on how to introduce new explains the philosophy that he is Instilling. PAGE 51. facilities. PAGE 61.

NO DERAILMENT Even though NBC -TV had the Super MIX MASTER An ability to blend art and commerce has Bowl going for it, ABC -TV ran away with the prime -time enabled Universal's Donald Sipes to effectively meet the ratings in the week ending Jan: 21. PAGE 53. challenges of running a major television studio. PAGE 83.

Index to departments Changing Hands 48 For the Record 66 Playlist 58 Broadcast Advertising.. 59 Closed Circuit 7 In Sync 62 Profile 83 Broadcast Journalism... 59 Datebook 16 Media 36 Programing 51 Broadcast Technology.. 61 Editorials 84 Monday Memo 14 Stock Index 81 Business Briefly 10 Fates & Fortunes 63 Open Mike 22 Top of the Week 29

Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W. Washington, D.C. 20036. Second -class postage paid at Washington. D.C. and additional offices. Single issue $1.50 except special issues $2.50. Subscriptions. U.S. and possessions.' one year 540, two years S75, three years $105. Canadian and other international subscriptions add S12 per year, U.S. and possessions add S140 yearly for special delivery S90 for first class. Subscriber's occupation required. Annually: Broad- casting Yearbook $42.50. Cable Sourcebook S20. Across the Dial- Around the Channels $2.25 (by mail. prepaid only S3). SQOR?ING y /fit MENNONITE SCHOOL

WGAL-TV sets the pace in SPORTING HILL

Not only in this active Lancaster County com- munity does WGAL -TV win the laurels, but in hundreds of other prosperous Pennsylvania towns and cities as well. Such championship perfor- mance is due to a combination of outstanding pro- grams and consistent day -in, day -out coverage of all segments of this responsive 9- county DMA LFl READI of some 1,200,000 persons. So, in your media HARRISBURG_ buying, it pays to contrast this WGAL -TV depth and reach with the partial coverage provided by .» .... LANCASTER) ...." other stations in the market. WGAL -TV is your YORK .__ . obvious choice for marked superiority in area -wide omrsrvso - coverage and sales. Represented by T / THE Source: Nielsen 1978 County Coverage Report MEEKER COMPAr, 1)Vl WGALTV a J LANCASTER- HARRISBURG-YORK -LEBANON, PA. CloseduCircuit' Insider report: behind the scene, before the fact

reimbursement for legal, travel and that Mutual and National Public Radio Ins and outs research fees are Action for Children's have jump on other networks, but they One of hottest rumors making rounds of Television, $61,000; Consumers Union, have selected RCA's satellite competitor, FCC has Chairman Charles D. Ferris $42,000; Media Access Project, $36,813; Western Union, to relay signals. (It is planning to move Wallace Johnson out of and Council for Children, Media and relatively easy process to pick up signals his position as chief of Broadcast Bureau Merchandising- turned down three times from same satellite, but two radio satellites and replace him with Philip Verveer, now for $177,728, $182,759 and $126,079 supplying signals to stations would require chief of Cable Television Bureau. Rumor before being granted $35,230 on fourth different antennas at each down -link site.) had even reached point where Mr. Verveer request. Mutual official called NBC plan was recruiting replacement for current Other participants include Center for "anticompetitive measure" that, because deputy chief of Broadcast Bureau, Martin Public Representation, $19,024; of high construction costs and like, could Levy. Neither Mr. Ferris nor Mr. Verveer Community Nutrition Institute, $14,596; preclude stations from picking up would confirm story, but neither clearly Safe Food Institute, $12,265. Mutual's network feed as well as other scotched it. Mr. Verveer would say only services it may "authorize" its affiliates to that his "only commitment" to Mr. Ferris receive. (Mutual engineers have was to produce economic inquiry on Carnegie cures developed technique allowing cable's impact on television, and present it Exact annual budget proposed for public transmission of up to 16 radio channels on to commission. (That job is nearing broadcasting by second Carnegie one satellite transponder.) completion.) Commission in report dueout this week Mr. Ferris referred to "silly rumors" (see page 31) is $1.2 billion, equivalent of Distraction swirling about commission and himself, about $5 for every person in U.S. Report is including one that he would be named to critical of internal bickering and undefined Content and timetable of cabinet post. But closest he got to rejecting goals of Corporation for Public Communications Act rewrite or Johnson -Verveer rumor was that he had Broadcasting (which Carnegie would renovation, which rewrite author, Lionel Van been so busy filling other key jobs, he had replace with new organization), and says Deerlin (D- Calif.), chairman of not even had time to think about other public radio needs to get on ball. House Communications Subcommittee, personnel matters. Fueling speculation is Commission adds that subject of public hopes to push through this Congress, could expectation that Cable Television Bureau radio was given short shrift in first be affected by political needs of his Senate. F is due for dismantling, and knowledge that Carnegie report, issued in 1967, which led counterpart in Ernest (Fritz) Chairman Ferris thinks highly of Mr. to national legislation creating present Hollings (D- S.C.), Senate Verveer, whom he recruited year ago from noncommercial structure. Communications Subcommittee Federal Trade Commission. chairman, is up for re- election in 1980. Experienced congressional hands say that Back to sponsors? could mean (1) senator would be on campaign trail just as legislation came to Measure for measure NBC -TV sources confirm that network boil and (2) he could become reluctant to will soon announce it is developing prime - Nobody set off firecrackers, but network be identified with anything controversial time series in cooperation with Procter & television's estimated annual gross sales in broadcasting provisions as election Gamble page 51). Project is one - passed $4- billion mark for first time in late (see draws near. hour, family- oriented program, to be December and ended 1978 at more than Senator Hollings is already mapping produced by $4.1 billion. Estimates, compiled by Universal TV for next fall's campaign plans. Coming from same state schedule. Series will be cited as Broadcast Advertisers Reports, also show "direct that sends Strom Thurmond, result" of NBC President Fred network prime -time revenues got past $2- conservative Republican, to Senate, Mr. Silverman's speech last year, in which he billion level for first time, topping out at Hollings is not taking re- election for that almost $2.1 billion. asked advertisers return to active granted. If third- quarter prime -time ratings involvement in series development. (which totaled 56.2 points) could be taken Some sources said P &G approached as representative of full year, that $2.1 network after speech, but others add Mr. Digging into decibels billion in prime -time billings would Silverman was "determined to go out and FCC will take another look at question of average out -after deduction of 15% make this happen" after most advertisers what, if anything, it can do about "loud" agency commissions -to about derided his proposal (BROADCASTING, commercials. It has not had much success $31,585,000 per rating point. And that is Sept. 18, 1978). in past in solving technical problems also roughly what one rating point's involved in setting standards for loudness, but Field difference would mean in profits, based on war? Operations Bureau last year conventional theory that network costs are Sky issued report stating that at least one -third essentially fixed, so that any additional NBC Radio network's executive vice of television commercials are "loud" revenues -once costs have been president, Richard Verne, has satellite (BROADCASTING, March 27, 1978), and covered -go down to bottom line largely distribution plan stressing "open entry" Chairman Charles D. Ferris has asked intact. to program suppliers (see story, page 54) Broadcast Bureau and FOB to do follow -up that is "not really compatible" with study. satellite plans of Mutual Broadcasting Awareness of commission's renewed Pro bono publico System, which has application for 500 -plus interest in subject led National Association Tab Federal Trade Commission is picking earth stations now before FCC, Mutual of Broadcasters television board, at its up for public- interest group participation official said last week. Furthermore, Maui meeting, to refer to executive in children's advertising hearings has hit official suggested, NBC proposal may committee project of developing $203,112 and is sure to go higher when reflect "effort on the part of RCA saying standards (BROADCASTING, Jan. 22). New funds for new fiscal year are divvied up. to its subsidiary, NBC, 'What can you do NAB laboratory will probably be used in

Latest reports show big winners in to slow this down ?' " It was pointed out effort: .

Broadcasting Jan 29 1979 7 Get the"Rhoda'.

1974-78 Average: 1974 -78 Average: 1974-78 Average: Ratings Shares Households

"Rhoda "Advantage +21.4% +9.8% "Rhoda "Advantage "Rhoda "Advantage +25.4% +24.1% +28.6% +24.1% 21.3 2 19.3 28

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As you see, the advantage is all yours with "Rhoda'.' Over the course of 4 full seasons on the CBS Television Network, this MTM Enterprises hit attracted: ...more viewers than rival network programming! ...more viewers than the average for all prime-time programs or sitcoms! ...more women and young women than the average for all prime -time programs or sitcoms! advantage!

1974 -78 Average: 1974-78 Average: 1974-78 Average: Total Women Women 18 -34 Women 18-49

"Rhoda" Advantage 20 "Rhoda" Advantage "Rhoda "Advantage +27.8% +15.7% +34.2% +18.3% +34.0% +19.2%

16.8 16.0

14.8 14.4

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Valerie Harper, Julie Kavner and Nancy Walker give "Rhoda" a trio of superb, award - winning comedy stars. And "Rhoda" gives you a quality sitcom for family viewing that is contemporary, clean and non -controversial. It's ideal fringe -time fare. Available now for Fall 1979. Victory Television 45 East 45 Street, New York 10017 (212) 687-1516.

Source: NTI, 1974-78. Season premiere through II Feb. for each year. Estimates subject to qualifications of the rating service. Business Briefly

starts in early March for Church's fried Radio only Rep appointments chicken restaurant chain in 30 -40 markets during fringe, prime, prime KBJR -TV Superior (Duluth), Minn.: access and late news time. Agency: Beck's Beer Eight -week radio Katz Television Continental, New Burton -Campbell, Atlanta. Target: adults, campaign begins in mid -March in five York. 18 -49. markets including Boston, Chicago and Miami. Agency: Della Femina, Travisano & WBOS(FM) Boston and WLBS(FM) GAMA Three -month TV campaign Partners, New York. Target: men, 18 -49. Mt. Clemens (Detroit), Mich.: starts in March for Gas Appliance Jack Masla & Co., New York. Manufacturers Association in 80 markets S.C. Johnson Eight -week radio during all dayparts. Agency: Holland - campaign starts in March for Capri XHRM -FM Tijuana (San Diego): R. Wallace, Little Rock, Ark. Target: women, shampoo in Des Moines, Iowa, and A. Lazar & Co., Chicago. 25 -54. Omaha. Agency: Kloppenburg Switzer & WTSV(AM)- WECM(FM) Claremont, Teich, Milwaukee. Target: women, 18 -34. N.H.: The Queen Co., Boston. Iroquois Brands Three -month TV campaign begins in March for Yoo -Hoo Anheuser -Busch Four -to- ten -week chocolate drink in East Coast markets radio campaign starts in early February during day and fringe time. Agency: for Busch beer in 35 -40 markets Diego and Washington. Agency: Dailey & Weiss & Geller, New York. Target: women, including Boston, Detroit, Memphis and Associates, Los Angeles. Target: women, 18 -49, teen -agers and children. St. Louis. Agency: Needham, Harper & 18 and over. Steers, Chicago. Target: men, 18 -34. Mobil Oil Three -week radio campaign Pennsylvania Lottery Seven -week TV campaign begins in early February for Fort Dodge Labs Six -week radio begins this week for Mobil One oil in 12 lottery in six markets during all dayparts. campaign begins in early February for markets including Boston, Chicago, Agency: Lewis & Gilman, Philadelphia. Anaplaz cattle vaccine in 25 markets via Minneapolis and Syracuse, N.Y. Agency: Target: adults, 25 and over. Arkansas Radio network and Doyle Dane Bernbach, New York. Target: Intermountain network. Agency: Sander men, 25 -54. Valchris Meats Seven -week TV Allen Advertising, Chicago. Target: California Federal Savings Two - campaign begins for cold cuts in early farmers. week radio campaign starts in early February in seven markets during day, fringe and prime time. Agency: Honig - Dow Chemical U.S.A. Six -week radio February in 10 markets including San Harrington, Los Angeles. campaign begins this week for Diego, San Jose and San Francisco. Cooper & Target: women, 25 -54. agricultural chemicals division in eight Agency: Jensen & Ritchie, Los Angeles. markets including Milwaukee and Target: adults, 50 and over. H.J. Heinz Seven -week TV campaign Omaha. Agency: D'Arcy -MacManus & starts in mid -February for Heinz 57 sauce Masius, Troy, Mich. Target: farmers. in 55 markets during day and fringe time. MacLeod Atlantic Richfield Six -week radio TV only Agency: Ketchum, & Grove, 18 campaign starts in early February in 27 Pittsburgh. Target: women, -49. markets including Baltimore, San Stouffer's Fifteen -week network and Schwinn Bicycle Seven -week TV Francisco and Washington. Agency: 18 -week spot -TV campaign starts in campaign begins in early April in 21 Foote, Cone & Belding /Honig, Los February in 35 markets celebrating markets during early fringe time. Agency: Angeles. Target: men, 18 -34. company's 25th anniversary. Food George Bond and Associates, Chicago. B.F. Goodrich Five -week radio products group will spend $12 million on Target: adults, 18 and over, teen -agers campaign begins in early April for radial advertising. Agency: Creamer Inc., and children. Pittsburgh. Target: total tires in 58 markets including Baltimore, women. International Playtex Six -week TV Dallas, Milwaukee, Phoenix and Seattle. Evinrude Motors Five -month TV campaign begins in mid -February for Agency: Kenyon & Eckhardt, Dearborn, campaign begins in early February for Round the Clock pantyhose, in about 48 Mich. Target: men, 18 -34. outboard motors in 60 markets during markets during fringe time. Agency: Mather, New York. Target: Mountain High Yogurt Four -week news and early fringe time. Agency: Ogilvy & women, 18 and over. radio campaign starts this week in Cramer- Krasseit, Milwaukee. Target: total Denver, Omaha, Phoenix and Salt Lake men. Del Labs Four -week TV campaign City. Agency: Group 12, Kalamazoo, Mich. Eureka Twenty -week TV campaign for starts in mid -February for Sally Hansen's Target: women, 18 -34. tents starts in early March in 25 markets Hard As Nails cosmetics in 55 markets British Airways Three -week radio during news and sports time. Agency: during day, fringe and prime time. Agency: Daniel New York. campaign starts in early February for Wm. L. Baxter Advertising, Minneapolis. & Charles, airline in nine markets including Boston, Target: total adults. Target: total women. Detroit and Miami. Agency: Tinker FMC Sixteen -week TV campaign Pizza Hut Four -week TV campaign Campbell -Ewald, New York. Target: men, begins in mid -March for consumer begins in late February for restaurant 25 -54. products division lawn mowers in 58 chain in about 50 markets during fringe markets and prime time. Agency: Foote, Cone & Sun Harbor Industries Three -week during news time. Agency: Cramer -Krasselt, Milwaukee. Target: total Belding, Chicago. Target: adults, 18 -34. radio campaign begins in mid -February men. for food products group in 20 markets Karastan Carpets Four -week TV including Detroit, New Orleans, San Church's Three -month TV campaign campaign begins in early February in

Broadcasting Jan 29 1979 10 eight markets during fringe and prime Larsen Three -week TV campaign time. Agency: Media Basics, New York. begins this week for frozen vegetables in Target: women, 25 -54. 21 markets during day and fringe time. Agency: Campbell -Mlthun, Chicago. Elanco Four -week TV campaign Target: total women. begins in late February for crop Eckerd Drugs Two -to- three TV There's a herbicides in 22 markets during news, -week in early February for fringe, prime, and sports time. Agency: campaign begins drug store chain in 25 markets during day, Fletcher Mayo Associates, St. Joseph, Mo. fringe and prime time. Agency: Mike Target: men, 25 -49. TEXAS Sloan Inc., Miami. Target: men and Canon O Four -week TV campaign starts women, 18 -49. in early February for camera Elektra Records Two -week TV manufacturer in 10 markets during prime campaign begins this week for Queen SIZE and late news time. Agency: Grey album, Jazz, during fringe time. Agency: Advertising, New York. Target: adults, Adler Communications, New York. Target: 18 -49. total men. market in Reynolds Three week TV campaign Taylor Wines Two -week TV campaign starts for Brown N' Bag food wrapping in begins this week in 18 markets during Odessa. early February in six markets during all late fringe and news time. Agency: dayparts. Agency: Clinton F. Frank, Kenyon & Eckhardt, New York. Target: Chicago. Target: women, 25 -29. adults, 25 -54.

BAR reports television- network sales as of Jan. 7 ABC 524.063,700 (28.4 %) n CBS $28,939,700 (34.1%) n NBC $31,813.600 (37.5%) Total Total minutes dollars week week 1979 total 1979 total change ended ended 1979 total dollars dollars from Day parts Jan. 7 Jan. 7 minutes year to date year to date 1978

Monday- Friday Households in the Odessa -

Sign -on -10 a.m. 141 S 1.040,800 141 $ 1,040,800 $ 824.000 +26.3 Midland- Monohans have Texas Monday- Friday size buying power. In terms of per 10 a.m. -6 p.m. 977 21,481.800 977 21,481,800 20,903.400 +2.8 household total retail sales, this boom market ranks within the Saturday-Sunday top ten of the nation's 200 DMA's. Sign -on -6 p.m. 299 10.581.400 299 10,581,400 12,127.700 -1.2.8 Overall effective buying income Monday- Saturday is on the rise at the rate of 16% 6 p.m. -7:30 p.m. 107 6,351,100 107 6.351,100 5.339,200 +19.0 per year. Sunday KOSA -TV, a member of the 6 p.m. -7:30 p.m. 19 2,142,600 19 2,142,600 3,007.300 -28.8 Forward Group, is on top of Monday- Sunday the boom, maintaining a strong 7:30 p.m. -11 p.m. 415 37,573.500 415 37.573.500 41.375.100 -9.2 lead in the weekly cumes through Monday- Sunday astute local coverage and good 11 p.m.- Sign -off 227 5,645,800 227 5,645,800 5.175,900 +9.1 solid station management. Buy into that remendous Texas Total 2,185 $84,817.000 2,185 $84.817,000 $88,752.600 -4.4 Ibuying power with KOSA -TV. ... as of Jan. 14 ABC $48,599,300 (30.6 %) n CBS $54,152,100 (34.1 %) n NBC $56,162,100 (35.3 %) Total Total You're ahead minutes dollars week week 1979 total 1979 total change ended ended 1979 total dollars dollars from when you buy Day parts Jan. 14 Jan. 14 minutes year to date year to date 1978

Monday- Friday Forward. Sign -on -10 a.m. 145 S 1.067,100 287 S 2,107,900 $ 1,649,300 +27.8 Monday- Friday 10 a.m. -6 p.m. 989 15,517,200 1,968 36.999.000 36,020,400 +2.7 Saturday- Sunday Sign -on -6 p.m. 353 9.773.800 652 20,355,200 21.309.300 -4.4 KOSA-TY Monday- Saturday ODESSA - MIDLAND, TEXAS 6 p.m. -7:30 p.m. 99 3,965,600 206 10,316,700 8.994,300 +14.6 Sunday 6 p.m. -7:30 p.m. 21 1,356,000 40 3.498,600 6,683,800 -47.7 MEMBER...FORWARD GROUP

Monday- Sunday cOMMr;1 WTRF -TV Wheeling 77,345,100 -2.1 7:30 p.m. -11 p.m. 410 38,128.300 825 75,701,800 *° ,, KOSA -TV Odessa -Midland Monday- Sunday KCAU -TV Sioux City 11 p.m. -Sign -off 219 4,288,500 447 9,934,300 .9,674.900 +2.7 a i4 WRAU -TV Peoria WMTV Madison Total 2,236 $74,096,500 4,425 $158,913,500 $161,677,100 -1.7 0, RAT10t WSAU -TV Wausau Source: Broadcast Advertisers Reports

Broadcasting Jan 29 1979 13 MondayNMemo

A broadcast advertising commentary from Herbert E. Krugman, manager, corporate public opinion research, General Electric, Fairfield, Conn.

The two brains: new there was a light bulb ?' evidence on TV impact "Steinmetz started working with alter- nating current. The type of electricity we It is only recently that psychologists have all use today. I thought it was a fool idea. I begun to appreciate the enormous capacity favored direct current. Of course, that of the human brain for the retention òf couldn't be transmitted more than two pictures and images. Whereas relatively miles. But I didn't see that this was any few images can be freely recalled, in com- real problem. That was the biggest blunder parison -and this is a very important of my life." point -a vast number can be correctly rec- Those last two examples are representa- ognized. tive of insight, of learning, of teaching. Images are not especially amenable to And teaching, or being taught, appears to conventional interviewing techniques be- be the domain of the left brain while self - cause they are in the right hemisphere of learning or learning by experience seems the. brain which is, so to speak, silent. to be the domain of the right brain. Put Words and speech, those things that are another way, intentional learning takes easier to obtain in interviews, are stored in place in the left brain and incidental learn- the left hemisphere of the brain. ing in the right brain. To ascertain the respondent's reactions, In about two -thirds of all our responses, tiny electrodes are placed on three loca- the mental activity in the right brain was tions on the back of the head. Fine wires greater than in the left brain. This suggests lead from the electrodes to the recording that although TV is not exclusively a right - apparatus. The wires are so fine the subject brain medium, it is relatively a right -brain Herbert E. Krugman is manager of corporate is not aware of them while the test is under It would perhaps be more right - public opinion research at General Electric, medium. way. were which he joined in 1967. He was previously a brain if there were less talk, if there Much response to advertising is right - research vice president at Marplan, Ted Bates less verbal audio present. brain, and I'd like to discuss what kinds of and the industrial design firm of Raymond On the other hand, what we call "print;' advertising evoke right -brain response. As Loewy. Dr. Krugman is a past president of the or print advertising, is probably not really a an illustration I'll use some preliminary American Association for Public Opinion left -brain phenomenon, since Starch findings of research into brain -hemisphere Research, the Division of Consumer norms of 50% "noting" and 10% "read response to General Electric's "Thomas Psychology of the American Psychological most" for two -page, four -color ads Edison" television commercials. Association, and the Market Research Council strongly suggest that what advertising peo- All of the Edison commercials open of New York. He is also a director of the ple call "print" is primarily a picture, or with print superimposed -the name Advertising Research Foundation and right -brain, medium too. Thomas Edison and the calendar year. In chairman of the Research Policy Committee of Those who wish to do research on corn - our data, this addition of print supers al- the Association of National Advertisers. parison of qualitative differences among ways splits the audience. That is, among media might be reminded that within TV our cases, each individual reacts to the itself one can compare response to still and print with one brain hemisphere, or to the on them, inspects them and it all registers moving pictures, print and print -over, and character Edison with the other brain in a rather leisurely pattern until an idea voice and voice -over. heiisphere. I won't say this is good or creates a thought -which, relatively, is On the larger scale, the ability of re- bad, but I will say that different consumers lighting fast. For example, there was a left - spondents to show high right -brain react to different aspects of a commercial. brain startled reaction to Edison's mention response to even familiar logos, their In this way, the same commercial is seen of his deafness, which could set off much right -brain response to stories even before by some people, read by others, heard by respondent speculation. It is the idea of the idea content has been added to them, some as words, heard by others as auditory deafness and not a picture that is responsi- the predominantly right -brain response to images. ble for the left -brain response. TV and perhaps even to what we call print Some of the Edison commercials end In some of the commercials Edison advertising -all suggest that in contrast to with video alone, but we have one that told stories that created right -brain teaching, the unique power of the adds voice -over. In our data, the voice - response only. Notice the vivid pictures electronic media is to shape the content of over diminishes the intensity of response. which the story teller evokes: people's imagery and in that particular way I won't say that this either is good or bad, "The big test came at Niagara Falls in determine their behavior and their views. but I doubt that the addition of voice -over 1894. GE built a transformer and strung a A virtue of the present research lies in was intended to diminish response. line to Buffalo 26 miles away. The switch its demonstrated ability to identify which Response to so- called "print" was was thrown in Niagara. The lights came on media content creates thinking and which something of a surprise. The superim- in Buffalo." creates imagery without thought. posed print on video, and the final logo it- "Alexanderson developed the equip- In the past the latter, which is, so to self without the voice -over, get a right - ment that made it possible to send a voice speak, "silent," has not been available for brain response. But the words are not read; signal ... a signal that would leap the study by the techniques of verbal ques- they are looked at. It is a word -picture that ocean all the way to Europe." tioning or interviewing as we have known is involved. The spoken names of In stories like those the imagined scene them. Now something new has been ad- unknown people are also pictured, for ex- is dominant. ded. Students of media behavior may yet amination, by a right -brain response. Other stories that evoked both left - confront the embarrassing fact that televi- While the spoken names of unknown peo- brain and right -brain response dealt in sion audiences give close attention for ple get a right -brain response, familiar ideas. long periods of time to stimuli that create names, with attendant associations, would "Because I had no hope of selling the no thought and little recall. Why do they more likely get a left -brain response. light bulb if there was no electricity. And I do it? What's happening? Perhaps a way The right brain looks at things, dwells had no hope of selling electricity unless has been opened to find out.

Broadcasting Jan 29 1979 14 "Hey, good buddy, how's it look over your shoulder towards that Musical City?" Any CBer who's ever driven he'll hear about it on WSM. Ice. this neck of the woods knows Snow. Flooding. Wreck. No Nashville as that Musical City matter where it is. or that Gittar Town or more He may be one of hun- simply, the Gittar. dreds of eighteen -wheelers Any nighttime eighteen - who call the station every year wheeler who drives the eastern to report ice, snow, flooding, half of the U.S. knows clear chan- wrecks. And no matter where nel Six -Fifty WSM Radio. He the trouble is. can get a clear copy all the way Eighteen -wheelers know from Chicago to the Sun Belt. about WSM and that Musical He copies because he City. They know WSM is that knows if there's trouble up or Musical City... and that Musical down the road chances are City is WSM. WSM RADIO 65 IN NASHVILLE. The clear channel station that gets to the people. DatebookN ''

indicates new or revised listing lions annual convention. Shoreham hotel, Washington. new Arkansas governor, will be luncheon speaker. Coachman's Inn, Little Rock. Ark. Feb. 8-Radio Advertising Bureau/Sterling Institute This week Also in February radio sales clinic. Hilton Airport Plaza Inn, Kansas City, Mo. Jan. 15 -26- Federal 7)-ade Commission hearing on Feb. 5 -8 -New Mexico Broadcasters Association children's advertising. San Francisco. sales and programing seminar. Albuquerque Inn and Feb. 8- Conference on "Public Service Programing Jan. 28-31- Arbitron radio advisory council meet- Convention Center, Albuquerque, N.M. for the Hispanic Community,' sponsored by the Uni- versity of Maryland College of Journalism and the ing. The Tennis Club, Palm Springs, Calif. Feb. International Radio and Television 6- Johnson & Johnson Family of Companies. Speakers newsmaker luncheon. Speakers: Anthony D. Jan. 30 -Radio Advertising Bureau/Sterling In- Society will include Hector Acuna, director, Pan American Thomopoulos, ABC; Robert A. Daly, CBS, and Mike stitute radio sales clinic. Hyatt House. Seattle. Health Organization; Pablo Sedillo, secretary of -Astoria, New York. Weinblatt. NBC. Waldorf Bishops; Jan. 30 -TV meeting of Texas Association of Broad- hispanic affairs, U.S. Catholic Conference of casters. Fairmont hotel, Dallas. Feb. 6- Television Bureau of Advertising regional Representative Edward Roybal (D- Calif.), chairman sales meeting. Airport Marina. Dallas. Congressional Hispanic Caucus; Rene Anselmo, Jan. 30 -Feb. 1 -Radio -Television Institute of president, Spanish International Network; and William Feb. 6 Advertising Bureau /Sterling Institute Georgia Association of Broadcasters and University of -Radio Medina, assistant secretary for administration, HUD. radio sales clinic. Hilton Inn. Dallas. Georgia. Speakers will include outgoing FCC Corn - Campus of UM, College Park, Md. missioner Margita White, NBC commentator David Feb. Alfred I. duPont- Columbia University 6- Feb. 8-Columbia University sem inar on public corn - Brinkley and Jane Pauley, 7bday hostess. Georgia awards in broadcast journalism for 1977 -78. munications. Topic will be "Challenges of the Network Center for Continuing Education, Athens. Ceremonies will be telecast on Public Broadcasting Television News: The Last Decade and an Outlook on Service. Columbia campus, New Yórk. Jan. 31 -New deadline for reply comments in FCC the Future" Guest will be Richard Salant, president, rulemaking concerning network representation of Feb. 6- Broadcast Pioneers board meeting (10 m.), CBS News. Casa Italiana, 1161 Amsterdam Avenue, television stations in national spot sales. Previous Broadcasters Foundation board meeting (1 p.m.) and New York. Information: (212) 687-6020. deadline was Dec. 22. Mike Award banquet (6:30 p.m.) to honor WGY(AM) Feb. 9 -11- Second annual radio news minicourse of N.Y. Pierre hotel, New York. Jan. 31- Deadline for entries in National Press Pho- Schenectady, Department of Journalism of Florida A &M Universi- tographers Association competition for TV news pho- Feb. 6- Legislative meeting of Michigan Association ty and Florida Association of Broadcasters. Marriott tographer of year and for TV news photography station of Broadcasters. Lansing, Mich. hotel, Orlando, Fla. of year. Information: Sheila Keyes, NPPA, 23918 Via Copeta, Valencia, Calif. 91355: (805) 259-1136. Feb. 7- Arkansas Broadcasters Association busi- Feb. 13 -Radio Advertising Bureau /Sterling In- ness meeting and legislative reception. Bill Clinton, stitute radio sales clinic. Hilton Inn, Baltimore. Jan. 31 -Radio Advertising Bureau /Sterling In- stitute radio sales clinic. Airport Hilton, San Francisco.

Feb. 1 -Deadline for comments in FCC inquiry to in- vestigate ways to help consumers choose, install and operate their television sets to get best reception (Docket 78-307). Replies are due March 1.

Feb. 1 -New deadline for comments in FCC inquiry into future fee program (parts C and D). Previous deadline was Jan. 8. (Docket 78 -316). Feb. 4- 7- Association of Independent Television 24th annual seminar. Nashville. Future seminars: Feb. 1-Radio Advertising Bureau /Sterling Institute Stations annual convention. Shoreham hotel, June 1980, Montreal; June 1981, New York; June radio sales clinic. Holiday Inn, Los Angeles. Washington. 1982, San Francisco; June 1983, New Orleans. Feb. 2- Deadline for entries in Charles Stewart Mott March 9- 14- National Association of Television June 7- 9- Associated Press Broadcasters con- Awards competition for best education reporting in Program Executives conference. MGM Grand vention. New Orleans Hilton. New Orleans. broadcast and print media. Information: Education hotel, Las Vegas Future conferences: Feb. 15 -20, 13 June 9- 13- American Advertising Federation Writers Association. P.O. Box 281, WOOdstown, N.J. 1980, Hilton, San Francisco; Feb. -18. 1981. New Orleans. annual convention. Hyatt Regency hotel, Washing- 08098. ton. National Association Broad- Feb. 2 -3- University of California at Los Angeles March 25 -28- of casters annual convention. Dallas. Future conven- Sept. 6 -8- Radio Television News Directors As- communications law symposium on "The Foreseeable sociation international conference. Caesar's Future of Television Networks" Speakers will include tions: New Orleans. March 30 -April 2, 1980; Las Vegas, April 12 -15, 1981; Dallas. April 4 -7, 1982; Palace, Las Vegas. 1980 conference will be Dec. FCC Chairman Charles D. Ferris; Henry Geller, assis- 10 1983; Atlanta, March 3 -5 at Diplomat hotel, Hollywood -by- the -Sea, Fla.; tant secretary of Commerce for Communications and Las Vegas, April -13, 1981 will Sept 10 -12 at Marriott, Information; Donald McGannon, president of 18.21, 1984; Las Vegas, April 7.10, 1985; Kansas conference be City, Mo., 13 1986; Atlanta, April 5 -8, New Orleans. Westinghouse Broadcasting Co.; Ed Bleier, vice presi- April -16. Vegas, April 10-13. 1988. dent. Warner Communications; Erwin Krasnow, senior 1987; Las Sept. 9- 12- National Association of Broad- vice president and general counsel, National Associ- April 20- 26- MIP-TV's 15th annual interna- casters radio programing conference. Stouffer's ation of Broadcasters; Bruce Owen, economist, Duke tional marketplace for producers and distributors Riverfront Tower, St. Louis. University; Richard Block, broadcast consultant; of TV programing. Cannes, France. Sept. 18 Broadcasting Financial Manage- Robert Hadl, MCA Inc; Judge David Bazelon, U.S. -19- May 7 -11- ABC -TV affiliates annual meeting. Court of Appeals, and Nina Cornell, chief, FCC Office ment Association 19th annual conference. Century Plaza hotel, Los Angeles. New 1980 convention will of Plans and Policy. Los Angeles. Waldorf- Astoria, York. May 13- 15- NBC -TV affiliates annual meeting. be Sept. 14 -17 at Town and Country hotel, San Feb. 2-3-Society of Motion Picture and Television Century Plaza hotel, Los Angeles. Diego. Engineers 13th annual television conference. St. Fran- Sept. 24 -Start of World Administrative Radio cis hotel, San Francisco. May 16 -19- American Association of Advertis- ing Agencies annual meeting. Greenbrier, White Conference for U.S. and 152 other member nations Feb. 2- 3- Annual seminar of Northwest Broadcast Sulphur Springs, W. Va. of International Telecommunication Union. News Association. Charles Osgood, CBS, will be Geneva. CBS annual meeting. keynote speaker at banquet. Sheraton -Ritz hotel, Min- May 20.23- -TV affiliates Century Plaza hotel, Los Angeles. Oct. 7-10-National Radio Broadcasters Associ- neapolis. ation annual convention. Washington Hilton hotel, May 20- 23- National Cable Television Associ- Feb. 2 Florida Association of Broadcasters mid- Washington. Future conventions: Oct. 5 -8, 1980, -4- ation annual convention. Las Vegas. Future con- winter conference. Holiday Inn hotel and convention Bonaventure hotel, Los Angeles; Sept. 20 -23, ventions: Dallas, April 13 -16, 1980; 1981 site to center, Tampa airport. 1981, Marriott hotel, Chicago. be selected: Washington, May 25 -28, 1982. Feb. 2 -4- Retail Advertising Conference. Among Nov. 11-15-National Association of Education- May 27 -June 1 - Montreux International Televi- participants will be Roger Rice, Television Bureau of al Broadcasters 55th annual convention. Conrad sion Symposium and Technical Exhibit. Montreux, Hilton, Chicago. Advertising; Don O'Brien, Jordan Marsh New England; Switzerland. Bob Gorden, Louisville Productions; Miles David, Nov. 12- 14- Television Bureau of Advertising Radio Advertising Bureau, and Jack Trout, Ries Cap- June 5- 9- American Women in Radio and annual meeting. Omni hotel, Atlanta, Future meet- Television Atlanta Hilton. piello Colwell. Drake hotel, Chicago. Information: RAC, 28th annual convention. ings: Nov. 10 -12, 1980, Hilton hotel. Las Vegas; 130 East Randolph, Chicago 60601. June 6-9 - Broadcast Promotion Association Nov. 16 -18, 1981, Hyatt Regency, New Orleans. Feb. 4-7-Association of Independent Television Sta-

Broadcasting Jan 29 1979 16 The new wave in TV entertainment is here.

The Neptune Journals

THE NEPTUNE JOURNALS -12 feature- length motion pictures on legends, mysteries and GOLD KEY ENTERTAINMENT monsters of the deep. A DIVISION OF THE VIDTRONICS CO., INC.

An exciting new conceptual mini -library for TOWER 53,159 WEST 53RD STREET NEW YORK, NEW YORK 10019 (212) 486 -9116 maximum audiences. First run on TV. OFFICES IN HOLLYWOOD, TORONTO, TOKYO Titles include "Voyage To The Edge Of The World ", "Fate Of The Andrea Doria ", "Of Sharks And Men ", "Spirits Of The Deep" and more. See us at INTV, NAIPE and MIP -TV Feb. 13- 14- Winter meeting of Wisconsin Broad- Crabtree motor inn, Raleigh, N.C. Information: Frank sion Engineers and the Consumer Electronics Society casters Association and legislative reception /dinner. Jeter Jr., P.O. Box 27307, Raleigh 27611. of the Institute of Electrical and Electronics Terry Engineers. Denver Stouffer's Inn. Denver. Registration: Concourse hotel, Madison, Wis. Chairman: Feb. Radio Advertising Bureau /Sterling In- Madison. 20- SCTE, PO. Box 2665, Arlington. Va. 22202. Shockley, WKOW -TV stitute radio sales clinic. Carrousel Inn, Cincinnati. Advertising Bureau /Sterling In- Feb. 28- Rally, for deregulation, sponsored by Na- Feb. 14 -Radio Feb. 21 -26- International Radio and Television radio sales clinic. Holiday Inn Woodlawn, tional Association of Broadcasters, National Radio stitute Society faculty- industry seminar and college con- Charlotte, N.C. Broadcasters Association, National Religious Broad- ference. Harrison Conference Center, Glen Cove, N.Y. casters and Daytime Broadcasters Association. Wash- School of Com- Feb. 14- 18- Howard University Feb. 22 -Radio Advertising Bureau/Sterling In- ington. annual communications con- munications eighth stitute radio sales clinic. Hyatt House, Pittsburgh. ference. Theme will be "Communications and Health" Conference participants will Include former FCC Com- Feb. 22.23 - Georgia Cable Television Association missioner Benjamin Hooks, now executive director of annual meeting. Hilton hotel, Savannah, Ga. Informa- March National Association for the Advancement of Colored tion: Wayne Knighton, (404) 291 -7288. People; FCC Commissioner Tyrone Brown, and Dr. March 1 -Deadline for news and entertainment Feb. Rescheduled date for joint seminar on Jesse Barber, president, American Medical Associ- 23- media entries for American Bar Association's Gavel women's TV -radio ownership, sponsored by National ation. Agenda will also include sessions on careers for awards. Television, radio, wire services and news syn- Association of Broadcasters and American Women in students. Shoreham American hotel, Washington. In- dicates are among the categories that will be judged and Television. NAB headquarters, Washington. formation: (202) 636 -7491. Radio for efforts during 1978 to increase legal and judicial Feb. Colorado Broadcasters Association system. ABA Gavel Awards program, 77 South Wacker Feb. 15- Deadline for comments to FCC on multiple 23- engineering seminar. Writers Manor, Denver. Drive. 6th floor, Chicago 60606, attention: Dean Tyler ownership of educational broadcasting stations Jenks. (Docket 78 -165). Replies are due March 15. Feb. 23 -24- Meeting of Oklahoma Broadcasters Association. Midwestern Inn, Enid. Okla. March 1 - International Radio and Television Society Feb. 15- Deadline for entries for 1979 Clarion anniversary banquet. Waldorf -Astoria, New York. Awards competition to recognize outstanding com- Feb. 25 -28 -CBS Radio Affiliates board meeting. munication in areas of human rights, resources and The Breakers, Palm Beach, Fla. March 1 -Tenth annual Abe Lincoln Awards community. Radio and television documentaries and ceremony of Southern Baptist Radio and Television Intelcom international ex- series are among all -media categories. Information Feb. 26 -March 2- '79 Commission. Tarrant County Convention Center, Fort position. Speakers will include Joseph Charyk and and entry forms: Women in Communications Inc., P.O. Worth. A. Johnson, Comsat; Henry Geller assistant sec- Box 9561, Austin. Texas 78766: John retary of commerce for communications and informa- March 1- Television Bureau of Advertising regional Feb. 15 -Radio Advertising Bureau /Sterling In- tion, and Dr. Mahoud Riad, secretary general, Arab sales meeting. Marriott Downtown, Atlanta. stitute radio sales clinic. Royal Sonesta hotel, New Telecommunications Union. Dallas Convention Center. March 1 -Radio Advertising Bureau /Sterling In- Orleans. House International, Wash- Information: Horizon 610 stitute radio sales clinic. Radisson St. Paul hotel, St. ington St., Mass. 225-9977. Feb. 15 -17- British -American Conference on Dedham, 02026; (800) Paul. "Issues in Public Broadcasting;' spon- of Goverance Feb. 27- New York Market Radio Broadcasters As- March 1- Deadline for radio and TV regional and na- sored by Aspen Institute's Program on Communica- sociation's fourth annual Big Apple Awards luncheon tional editorial entries for National Broadcast tions and Society. Wye conference center, Easton, Md. honoring creators Of best radio commercials In New Editorial Association awards for editorial excellence. Hotel Americana, New York. Feb. 16- Religion in Media's Rim awards presenta- York. Entry forms and information: Sydney Nickerson, tion. Convention Center, Anaheim, Calif. Feb. 27 -Radio Advertising Bureau /Sterling In- KCBS(AM) San Francisco 94111. stitute radio sales clinic. Regency- Denver, Denver. Feb. 16-Annual North Carolina Farm Press, Radio March 4.6 -Oregon Cable Communications Associ- and Television Institute Df the North Carolina Farm Feb. 27 -28- Fourth annual CATV reliability con- ation annual convention. Holiday Inn, Salem, Ore. Con- Writers and Broadcasters Association. Sheraton- ference, co- sponsored by the Society of Cable Televi- vention chairman: John R Johnston, (503) 378 -9123.

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See us at the INTV Convention Feb. 4-7,1979,Washington, D.C.

PROGRAM March 5- International Council, Academy of7elevi- sion News Directors Association to recognize ex- ing Society Alpha Epsilon Rho, 37th annual conven- sion Arta and Sciences ceremony to honor TV Globo cellence in broadcast journalism by those who have tion. Sheraton hotel, Dallas. Network of Brazil. Avery Fisher Hall, Lincoln Center, been in the profession less than three years. Informa- March Television Bureau of Advertising regional New York. tion: Ted Landphair, WMAL(AM) Washington 20015. 22- sales meeting. City Line Marriott, Philadelphia. March 5.8- Society of Cable Television Engineers March 15 -Radio Advertising Bureau /Sterling In- March 22- Meeting of national board of Ameri- regional technical meeting. Del Webb's Townhouse. stitute radio sales clinic. Arlington Park hotel, 23- can Women in Television. Fairmont hotel, Phoenix. Arlington Heights, Ill. (for Chicago area). Radio and Dallas. March 5- 7- Annual convention of Association for March 15- Deadline for entries in Radio Television March 23- Colorado Broadcasters Association Educational Communications and Technology. News Directors competitions, including Edward R. news seminar (8:30 a.m.), management update ( 2 Rivergate Convention Center, New Orleans. Informa- Murrow Awards for courage, enterprise and social p.m.) and annual 'awards banquet (6 p.m.). Writers tion: AECT, 1126 16th Street, N.W., Washington 20036. awareness in reporting a significant community prob- Manor, Denver. lem. There also are RTNDA awards for spot reporting, March 5-30-Continuation of Federal Trade Com- investigative reporting and editorial /commentary En- March Meeting of American Women in Radio mission hearing on children's advertising. Start was in 24- try forms: RTNDA. 1735 DeSales Street, N.W., Wash- and Television Educational Foundation board. Fair- San Francisco on Jan. 15. Washington. ington 20036. (Form will list judges and schools to mont hotel, Dallas. Presentation dinner, Hollywood Radio and which regional must March 8- entries be submitted). March 25 National Association Television Society's International Broadcasting Awards -28- of Broad- March 18- 18- Intercollegiate Broadcasting System casters annual convention. Convention Center, Dallas. for radio and television commercials. Century Plaza 40th annual convention. Shoreham Americana hotel, hotel, Los Angeles. Washington. March 30 -31 - Convention of Society of Professional Journalists, Sigma Delta Chi's region 5 (Indiana, Il- March 8 -Radio Advertising Bureau /Sterling In- March 18 -20 -Ohio Cable Television Association linois and Kentucky). Century Center, South Bend, Ind. radio sales clinic. Sheraton Inn, LaGuardia, New stitute annual convention. Sheraton Columbus, Columbus, York. Ohio. winter March 6.7-Illinois Broadcasters Association March 19- International Radio and Television April meeting. Forum 30 hotel, Springfield. Ill. Society newsmaker luncheon. Waldorf -Astoria, New April 1- Deadline for comments in FCC inquiry on March 8 -Radio Advertising Bureau /Sterling In- York. measurement techniques of television receiver noise stitute radio sales clinic. Copley Plaza hotel, Boston. figures. Replies are due May 1. March 21 - Council of Churches of the City of New March 9 -10 -Tenth annual Country Radio Seminar. York's 15th annual awards buffet /reception, April 1-3 -American Association of Advertising Hyatt Regency, Nashville. multimedia awards presentation for radio and TV sta- Agencies South- Southwest joint annual meeting. Key tions. Americana hotel, New Biscayne hotel, Key Biscayne, Fla. March 9-14- National Association of Television Pro- York. gram Executives conference. MGM Grand hotel, Las March 21- Meeting of executive committee of April 2- Deadline for comments on FCCproposaf es- Vegas. American Women in Radio and Television. Fairmont tablishing table of assignments for FM -ED stations and new classes of stations (Docket 20735). Replies Bureau In- hotel, Dallas. March 13 -Radio Advertising /Sterling are due May 15. (for stitute radio sales clinic. Hilton Inn, Troy, Mich. March 21-22 -Association of National Advertisers Detroit April 2 Electronic Industries Association spring area). annual Television Workshop (March 21) and Media -5- conference. Shoreham Americana hotel, Washington. March 14- 15- Broadcast Financial Management Workshop, (March 22). Combination fee for both Association /BCA board of directors meeting. Waldorf - events will be $100 for ANA members, $115 for non- April 2 -5- Canadian Cable Television Association Astoria, New York. members, and for either event, $60 for members and annual convention. Sheraton Centre. Toronto. $70 for non -members. Plaza hotel. New York. March 15- Deadline for nominations for first April 3- Advertising Research Foundation public Michelle Clark Awards, sponsored by Radio-Televi- March 21 -24 -The. National Honorary Broadcast- affairs conference. Washington.

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See us at the INTV Convention Feb. 4- 7,1979, Washington, D.C. ^ fill April 3 -New York State Broadcasters Association 25th annual meeting. Essex House. New York. DELTA DASH GETS YOUR April 3- 7blevisio,r Bureau of Advertising regional sales meeting. Beverly Hilton, Los Angeles. April 5- Television Bureau of Advertising regional SMALL PACKAGE THERE sales meeting. Benson hotel, Portland. Ore. April 8 -Mass communications career day con- ference of Eastern Kentucky University. Richmond, IN A BIG HURRY. Ky. April 7 -Great Lakes Radio Conference of Central Michigan University chapter of Alpha Epsilon Rho. Delta handles more over -the- Dallas /Ft.Worth and Los Angeles Central Michigan University, Mount Pleasant, Mich. counter shipments of 50 lbs. or or San Diego or San Francisco). April 8 -10- Annual convention of Illinois- Indiana less than any other certificated Pick -up and delivery available at Cable TV Association. Hilton Downtown. Indianapolis. airline. And DASH (Delta Airlines extra charge. Call 800- 638.7333, toll April 8 -10- West Virginia Broadcasters Associ- Special Handling) serves 86 U.S. free. (In Baltimore, call 269- 6393). ation spring meeting. Lakeview Inn and Country Club, cities plus San Juan. Any package You can also ship via DASH Morgantown, W. Va. up to 90 inches, width +length+ between Delta cities in the U.S. and April 9 -11 -Meeting of Alaska Broadcasters As- sociation. Anchorage Hilton, Anchorage. height, and up to 50 pounds is Montreal, Nassau, Bermuda, Freeport acceptable. DASH packages accepted and London, England. For details, April 10 -11 -Ohio Association of Broadcasters at airport ticket counters up to 30 call Delta's cargo office.LrrDELTA Washington dinner. Hyatt Regency, Washington. TM w*M,un q polev,N minutes before flight time, up to 60 April 11-New England Cable Television Associ- minutes at cargo terminals. ation spring meeting. Sheraton Inn and Conference DELTA IIS READY WHEN YOU ARE Center, West Lebanon, N.H. Contact: Bill Kenny, NEC - Rate between any two of Delta's TA. (603) 286 -4473. is ($25 between domestic cities $30. April 11 - International Radio and 7levision Society newsmaker luncheon. Waldorf -Astoria, New York. April 11-13- Washington State Association of Broadcasters spring meeting. Thunderbird Motor Inn, Wenatchee. Wash. April 11- 13- Kentucky Broadcasters Association spring convention. Hyatt Regency, Louisville. Ky. April 13 -14 - Meeting of 7bxas Association of Broadcasters. Sheraton. Abilene, Tex. April 18 -20- Indiana Broadcasters Association spring meeting. Sheraton Inn, Evansville, Ind. April 19- Missouri Broadcasters Association awards dinner. Ramada Inn. Columbia. Mo. April 20 -21 - National Translator Association an- nual convention. Regency hotel. Denver. Information: Paul H. Evans, (801) 237 -2623. April 20- 21 -Tbxas Associated Press Broadcasters Association annual convention. Sheraton, Abilene, Tex. April 20- 26 -MIP-TVs 15th annual international marketplace for producers and distributors of TV pro- Get Behind it! graming. Cannes. France. April 22-23-Broadcasting Day of University of Florida and Florida Association of Broadcasters. Gainesville. April 23- 24- Society of Cable Television Engineers regional technical meeting. Portland Hilton Inn, Port- - PRESTIGE - RECOGNITION - land, Ore. EXCITEMENT April 27- 28- Oklahoma Associated Press Broad- - - CHALLENGING - casters Association annual convention. Holidome, Oklahoma City.

A Career in tara>.1 Broadcasting May May 1- Deadline for comments on FCC inquiry to study problem of radio frequency interference and Students receive valuable on- the -air experience and develop need for regulation to lessen such interference (Gen- managerial expertise while operating campus radio stations WJCR eral docket 78 -369). Replies are due July 1. and WFAM Stereo. Study in Sunny Florida.

JONES COLLEGE offers an Associate Degree program that pre- pares you for a place in the world of Broadcasting. Young men and rrat- women with ambition will find a career in Broadcasting to be rewarding and satisfying. In report on November 1978 prime -time Opportunity comes to the best qualified. JONES COLLEGE can TV audience measurements in Jan. 8 qualify you. Call our Admissions Office collect (904) 743- issues (page 22), two stations that 1122. switched to ABC -TV during 1978, weoc- Approved for the training of Veterans. TV Charlotte, N.C., and WARY -TV Housing Available for married and single students. Huntsville, Ala., were said to have gained 93% and 43%, respectively, in au- dience. Actually, those were ABC's gains in those markets. Wsoc -Tv was up JONES COLLEGE 6% and wAAY -TV was up 39% from their November 1977 performance as NBC - 5353 Arlington Expressway Jacksonville, Fla 32211 TV affiliates.

Broadcasting Jan 29 1979 20 THE DUPONT COLUMBIA AWARDS

The Alfred I. duPont- Columbia University Awards in Broadcast Journalism for 1977-78 will be announced on Tuesday evening, February 6, in ceremonies to be broadcast on the Public Broadcasting Service (PBS) from the Rotunda of Columbia University's Low Memorial Library. Segments from the year's most significant local and national news and public affairs broadcasts will be shown. Presenting the DuPont -Columbia Awards will be John Chancellor, Pamela Hill, John Houseman, Robert MacNeil, and Eric Sevareid. It will be the second consecutive year in the awards' thirty-seven year history that the awards will be broadcast nationally. The awards are in their eleventh year under the aegis of Columbia University's Graduate School of Journalism.

66 This instrument can teach, it can illuminate; yes. and it can even inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise it is merely lights and wires in a box.99 - Edward R. Murrow

The television broadcast of the DuPont -Columbia Awards in Broadcast Journalism for 1977 -78, originating on television through WNET /13, New York, is made possible on the Public Broadcasting Service (PBS) by a grant from Atlantic Richfield Company. ARCO 4i Atlantic Richfield Company Open6MiW

NRBA's split stituted in America; (2) love -ins and such radio stations and their operations, and I demonstrations had a highly positive effect assure you that the majority of radio sta- EDITOR: One of the few rays of sunshine at in ending the war in Vietnam; (3) the shah tions that I know of do not cut rates. Their the FCC these days is the prospect for doesn't live in Iran any more? rate cards are more than fair and equitable meaningful deregulation for radio. I was If broadcasters can have one or two to advertisers. shocked to read about the National Radio regulations removed from the books and On the other hand, those agencies Broadcasters Association's opposition to one or two regulators' salaries removed which buy stations at cut rates usually get the National Association of Broadcasters from the public treasury they will find less than they pay for -Jim Farr, general petition to eliminate FCC time standards themselves in the mainstream of social manager, KKUB(AM) Brownfield, Mx. for commercials, current program reform -not just standing on the sidelines guidelines, formal ascertainment require- with those minicams. The freedom to choose ments and program logging requirements. Self- interest has always been the noblest BROADCASTING reported that the NRBA banner of capitalism. I say it would be a EDITOR: Erwin Krasnow seems not to re- opposition had been characterized by hell of a lot more fun to go to a demon- spond to Bill O'Shaughnessy's comments some as "ironic." That term is too mild. stration against the FCC than to another ( "Monday Memo," Jan. 15), but rather to "Outrageous" would seem more appropri- lunch with 'em. -Gordon Hyat4 producer, misread them. ate. It is most unfortunate that a trade as- New York. Mr. O'Shaughnessy is urging fellow sociation ostensibly committed to radio broadcasters, I think, to open their air to deregulation is trying to impede the at- wider and more robust presentation of tempts of Commissioner Tyrone Brown Wheeling and dealing ideas and issues -in paid spots at commer- to cial rates. I fail to see anywhere in his pre- and Chairman Charles Ferris eliminate EDITOR: Your editorial [ "How free can a federal mandating excessive FCC regulation of radio bróad- market get ?" BROADCASTING, Jan. 151 sentation that he seeks most of Mr. casters. -Jerry Lee, presiden4 WDVit(FM) prompts me to express a long -felt concern of such a policy. Thus, Philadelphia (and a member of the NAB about the rubber rate card. Krasnow's arguments do not address radio board). We've allowed the "best deal" syn- themselves to Mr. O'Shaughnessy's pro- drome to lull us into devoting more time posal. is pre- to developing special deals than develop- I believe that issue advertising Rally now ing reasonable and workable rate cisely the issue: More broadcasters should realistic, choice, structures, reflective of the true value of permit more of it -by their own EDITOR: Your editorial, "Ill advised ex- for one not out of any governmental regulation. - radio advertising. Don't believe of pedition" (Jan. 15), was surprising, minute that our history for wheeling and James A. Brown, associate professor shocking and saddening. dealing has gone unnoticed by clients and broadcasting, University of Southern BROADCASTING Los Surprising because has agencies. It's reflected daily in the manner California School of Journalism, urged consistently broadcasters to speak in which many of our clients deal with Angeles. up when their interests were threatened. radio sales staffs. Shocking becuase you unfairly and with- Each buy that is consummated as a in the rough out basis impugned NRBA's motive for Diamant result down a stated rate to sponsoring the broadcaster rally against of bargaining something less jeopardizes all subsequent EDITOR: Lincoln Diamant's letter in the overregulation. Saddening because a great negotiations. Each time we permit our- Jan. 15 issue has left me in a state of publication like yours can be guilty of such selves to take a buy for less than published shock. faulty journalism. rates, we do irreparable damage to our I could go on at length to demonstrate Your staff is well informed of our deter- reputations and our integrity. These why the city of New York should not be in mination to make sure that our rally is not "special arrangements" can haunt us for a the radio and television business, particu- a "march." To compare it to "bonus very long time. Beware the client who larly during this period of attempting to marches, hippie love -ins and Iranian stu- learns of the "deal" exclusively offered to reduce its financial burden. dents" is either deliberate distortion or ill However, rather than dwell on that ob- informed his competitor. journalism. -James Gabbert I'm more and more annoyed vious fact, let me address Mr. Diamant's presiden4 National Radio becoming Broadcasters when my returns to the claim that WNYC(AM) stays on the air be- Association, Washington. sales staff station, heads hanging low; they've been "out - cause of pressure from music lovers. dealed" again. Should I fight it or join New York City is the home of three EDITOR: Your editorial ... is what is ill ad- them? commercial classical music stations, vised. Any business in America today that We raise our eyebrows when the FCC WNCN(FM), WQXR(AM) and WQXR -FM. All is willing to stand up and be counted -and suggests we legitimize our coverage maps; are expertly programed, and all do an emi- to openly protest excessive government we show great concern when the commis- nently satisfactory job of servicing the regulation -is showing the highest degree sion suggests we report our salaries. Im- needs of the New York area classical music of responsibility. agine the outcry if we were challenged to community. To allow WNYC to survive as a The three samples of "failed" demon- substantiate the validity of our rate classical music station in direct competi- strations cited by your editorial (bonus cards. -James H. Golf, president and gen- tion to these other stations is a mistake. To marches, hippie love -ins and Iranian stu- eral manager, WPBC(FM) Bangor, Me. allow it to survive via the largesse (man- dents chanting "death to the shah ") are datory) of the New York taxpayer is a tra- each singular examples of landmark dem- EDITOR: Good grief! You imply that all, or vesty. To allow it to compete with commer- onstrations that were bell -wethers of virtually all, radio stations negotiate (cut) cial stations for what is obviously a limited changing times and groundswell opinion rates. I'm sure that there are some who do, audience is the heart of what is wrong with that, in each instance, swept all of Wash- but I object strenuously to your statement public broadcasting when viewed in the ington officialdom from insensitive posi- that the rate card merely marks the point at perspective of our free enterprise tions. Do you not recognize that: (1) social which negotiation starts. In my 29 years in system. - Robert E. Richer, general man- programs for veterans have been in- this business, I'm familiar with many ager, WNCN New York.

Broadcasting Jan 29 1979 22 Our promise is paying off with more 18-49 women.

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EDITORIAL Edwin H. James, executive editor loneId West, managing editor. "lulus Crater, (New York). chief correspondent. .eonard Zeidenberg, senior correspondent. I. Daniel Rudy, assistant to the managing editor rrederick M. Fitzgerald, senior editor landall Moskop, associate editor Aark K. Miller, J. David Crook, assistant editors. ;ira Greene, staff writer. :Ilen Lief- Wellins, Harry A. Jessell, editorial assistants. 'at Vance, secretary to the editor

'EARBOOK O SOURCEBOOK ohn Mercurio, manager oseph A. Esser, assistant editor IDVERTISING 'avid Whitcombe, director of sales and marketing. Jinfielo R. Levi, general sales manager (New York). ohn Andre, sales manager- equipment and engineering (Washington). 'avid Berlyn, Eastern sales manager (New York). gill Merritt, Western sales manager (Hollywood). alter V. O'Reilly. Southern sales manager (Washington). .inda Petersen, classified advertising. loris Kelly, secretary :IRCULATION wentin Keenan, circulation manager evin Thomson, subscription manager. fheila Johnson, Patricia Waldron.

PRODUCTION arry Stevens, production manager DMINISTRATION ving C. Miller, business manager hilippe E. Boucher. lexandra Walsh, secretary to the publisher. UREAUS ew York: 75 Rockefeller Plaza, 10019. hone: 212- 757 -3260. ufus Crater, chief correspondent occo Famighetti, senior editor ay Rubin, assistant editor. ouglas Hill, stall writer. gene Burstein, editorial assistant.

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'landed in 1931 as Broadcasting"- The News Magazine of a Fifth Ratete. D Broadcast Advertising' was acquired in 132, Broadcast Reporter in 1933, Telecast in 1953 and rteokion in 1961. Broadcasting -Mien: Ling was in- duced in 1946. D Microfilms of Broadcasting are available 'der University Microfilms, 300 North Zeeb Road, Ann Ar- k, Mich. 48103. 0 'Reg. U.S. Patent Office. Copyright .79 by Broadcasting Publications Inc.

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Vol. 96 No. 5

answer: to free broadcasters -radio first, in The proposed notice is expected to ask Top of the Week major markets, and perhaps television whether the commission should set limits later -of the public interest obligation. on commercial time. At present, it uses But there would be a but. Mr. Geller processing guidelines under which Deregulatory would impose a 2% fee on gross revenues renewal applicants proposing more than 18 and use the funds to achieve public in- minutes per hour, or up to 22 minutes in terest goals. That might mean providing certain circumstances and for limited bandwagon funds to public broadcasting for cultural periods of time, cannot be routinely programing, or to minorities to assist their renewed by the staff; their applications in high becoming station owners. must be submitted to the commission. gear (A more modest Geller proposal, made The proposal regarding nonentertain- Fervor for turning broadcasting only the week before, assumes retention ment programing appears to be based on back to mercies of marketplace of the public interest standard. It would the argument - rejected by the FCC up to is sweeping Washington, and extend television licenses to five years and now -that since members of the public in notably the FCC; Ferris pushing eliminate comparative renewal proceed- heavily served markets can get virtually for radio test plan by Feb. 14; ings, but would require licensees to meet any kind of programing they want, the television may not be far behind specified percentages of informational and FCC need not obligate every station to pro- local programing [BROADCASTING, Jan. vide nonentertainment programing. At The Ferris FCC, hell bent for deregula- 221.) present, the standard used by the staff in tion, may soon be ripping pages out of the But last 'week's deregulation news was processing renewal applicants is 8% non - broadcasting rule book with a gusto being made at the FCC. There, Chairman entertainment for AM stations and 6% for matching that of the activists who put Ferris was working with staffs of the FM stations. them there in the first place. Broadcast Bureau, the General Counsel's The notices of inquiry now being Within the next few weeks, the commis- Office and the Office of Plans and Policy, drafted are designed to re- examine the sion is expected to consider a notice of as well as with his own staff, to put bases and continuing need of commission proposed rulemaking that would deregul- together a radio deregulatory package - policies and rules governing radio and, at ate radio in the areas of ascertainment, he hopes by Feb. 14. What he was look- least in some cases, television as well. For commercialization and nonentertainment ing for: "a full range of options on what instance, the need for rules against frau- programing, on a test basis, in the top 50 can be done under existing authority, and dulent billing would be opened to ques- to 75 markets. And that would be just the what we should do to get comments on tion, as would the ban on network clip- beginning. The staff also is working on a how to update regulations that remain in ping, generally more a television than a series of notices of inquiry to examine vir- effect." radio phenomenon. Seemingly archaic tually every nontechnical rule and policy The emerging outline is for a test that policies like that banning the broadcast of not nailed down by statute. would run three years, during which the "fortune telling and occult endeavors" And while the focus will be on radio, of- FCC would examine broadcaster perfor- (which could apply to both media) will be ficials don't rule out consideration of mance in the absence of regulations now put under scrutiny, as will the policy warn- television matters. Chairman Charles Fer- governing ascertainment, commercial ing broadcasters to guard against music ris, according to one source, "over time, limits and nonentertainment programing. lyrics encouraging the use of drugs -a wants to review all rules, including televi- (The cutback in formal ascertainment re- policy whose adoption created a furor in sion's." (One exception may be equal em- quirements probably would be applied to the early 1970's, but has occasioned little ployment opportunity rules, described as a all markets, regardless of size, as it has action since. "sacred cow.") generally been held that smaller markets Meanwhile, plans go forward for a Chairman Ferris put the commission on need less Washington guidance in keeping broadcasters' "rally" against overregula- a radio deregulatory path three months ago in touch with their communities. The tion in Washington on Feb. 28. Much of by suggesting a test in several major mar- obligation to ascertain would remain, how- the battle may have been won before they kets. Commissioner Tyrone Brown raised ever.) get there. the stakes in December by saying a test wasn't necessary and the FCC should go directly to action -a call the National As- Congress gets up own deregulatory steam sociation of Broadcasters quickly seconded (BROADCASTING, Dec. 18, 1978). Into the hopper go a range of regulatory paperwork, increased respon- Another convert to the deregulatory broadcast -related measures, siveness to citizen complaints, improved cause is Henry Geller, head of the Na- from one to ban TV baseball on rulemaking procedures and congressional tional Telecommunications and Informa- Friday nights to performer royalty oversight of agency activities. But there tion Administration, who made a number were some new measures as well, such as of old friends and colleagues uncomforta- Increasing antiregulatory sentiment is evi- S. 93 by Senators Gaylord Nelson (D- ble last week at a "brown bag" luncheon dent in new legislation in Congress, where Wis.) and Thomas Eagleton (D -Mo.). of the National Citizens Committee for by last week more than 45 bills had been That bill would require agencies to justify Broadcasting. He told them that regulation introduced that would in some manner the need for each regulation, prepare cost has not worked, and that in requiring curtail the operations of regulatory agen- and paperwork impact statements and au- broadcasters -who are in business to cies such as the FCC and Federal Trade tomatically terminate every regulation make money -to serve as public trustees, Commission. after five years unless extension is the government is imposing a serious Many of the measures are reruns from justified. burden on the First Amendment. His the last Congress, calling for reduced It "in no way would stymie a needed

Broadcasting Jan 29 1979 29 TOP OF THE WEEK

regulation that truly protects a vital public formation from a newsroom. A new bill by interest," Senator Eagleton said in an in- Senator Charles Mathias (R -Md.), S. 115, Goldwater, Collins troductory statement. "But it would assure departs from the administration's ap- that regulations are based on solid judg- proach in that it would prohibit search war- to be No. 2 men ments on whether the problems they con- rants to be used against third parties such front truly outweigh their probable cost in as doctors and lawyers who intend no on Senate, House money, time and red tape." publication of the material, as well as the Senator Nelson added that the bill will news media, which do. But it would pro- subcommittees help small business particularly, because vide more liberal exceptions to that rule the small- business operator "often has than would other prominent bills, such as Senate communications unit neither the financial capability nor the that of Senate Constitution Subcommittee completes organization, House's legal expertise to cope with the Chairman Birch Bayh (D- Ind.). The won't be set for another week mushrooming regulatory regime." Mathias bill would permit use of.a search Senator John Tower reintroduced his bill warrant when there is reason to believe As House and Senate committee organiza- that would give Congress veto power over the information sought would be tions began to jell last week, it became ap- the FTC's trade rules. Under the bill, if destroyed if subpoenaed, and where the parent that Senator Barry Goldwater (R- both the House and Senate voted disap- subject of the search voluntarily waives his Ariz.) and Representative James Collins proval within 90 days of FTC promulga- right to challenge the police or govern- (R -Tex.) are to be the new ranking Re- tion of a rule, the rule would be nullified. ment authorities. publicans on the Senate and House Com- He chose the FTC because of its broad 'au - Representative Philip Crane (R -III.) munications Subcommittees -moves con- thority to prohibit conduct in business that reintroduced his bill to protect news re- sidered welcome by broadcast observers in it considers "unfair" and "misleading," porters against contempt citations for Washington. the senator said. "Under this overly broad failure to reveal confidential sources. In the House, subcommittee assign- language, the agency can regulate prac- Under H.R. 1293, no reporter would have ments will not become formal until after tically every aspect of our commercial to respond to a search warrant or sub- the committee Democrats hold their life." poena for any journalistic materials. caucus Tuesday. But following a Repub- A bill familiar to, if unwelcomed by, A bill directly related to broadcasting is a lican committee caucus last week, Repre- broadcasters is Representative George reintroduced measure by Representative sentative Collins became the unofficial Danielson's (D- Calif.) measure to require J.J. Pickle (D -Tex.) to prohibit the broad- Communications Subcommittee ranking broadcasters and other users of recorded cast of professional baseball games on Fri- member ( "Closed Circuit," Jan. 22), suc- music to pay royalties to record performers day nights. The prohibition would be simi- ceeding Communications Act rewrite co- and manufacturers. The new performer lar to an antitrust statute that already sponsor Lou Frey (R- Fla.), who resigned royalty bill goes by the title H.R. 237. proscribes the Friday night broadcast of from Congress last year for what became Other bills introduced last week include football games, in order to protect the gate an unsuccessful Florida gubernatorial bid. several versions of the bill to overturn the receipts of high school sporting events Following weeks of speculation that James Supreme Court's Stanford Daily decision, from September through December. The Broyhill (R -N.C.) would become the next which last year upheld the authority of bill was prompted by a World Series broad- ranking minority member on the subcom- police with a search warrant to obtain in- cast that fell on a Friday last year. mittee, Mr. Collins's selection came as a

Co. to provide satellite distribution service by its Westar system. Some InBrief 190 stations in U.S., Puerto Rico and Virgin Islands will be served by $16,579,000 system that was planned by Corporation for Public Broad- casting, as well as by NPR and noncommercial radio station licensees. National Telecommunications and Information Administration is prepar- Initially, each earth station will be able to receive four channels of .15 khz ing legislative proposal designed to spare FCC and applicants bandwidth, pair of which can be used for stereophonic programing. competing for new frequency years of litigation invariably tied up Satellite has capacity to distribute 12 audio channels simultaneously, in comparative hearings. Trick would be to eliminate evidentiary hearing and earth station can take any four. and substitute proceeding in which principals would make presenta- O tions before employe board that would issue decision on basis of vari- Richard Wald, senior vice president of ABC News, told TV critics in Los ous criteria. And decision would be issued in 60 days. Lottery would be Angeles last week (story page 33) that "network of the future" will be provided for in cases where applicants are roughly equal. Same leg- primarily purveyor of news and sports as new technologies take over islative proposal will provide for elimination of comparative renewal pro- supply of entertainment. "I would bet you that in five years there will be a ceeding, and for use of percentage guidelines in informational and local different sense of what network programs should be;' he said. Networks programing -idea NTIA chief Henry Geller advanced in speech to Inter- will overcome challenge of new technologies, "but in that overcoming national Radio & Television Society two weeks ago (BROADCASTING, Jan. they will fall more to live, simultaneous, network programing:' Mr. Wald's 22). boss, Roone Arledge, president of ABC News and Sports, agreed. Live programing, he said, "will become the main reason for having networks:' As aftermath to sale of Peters, Griffin, Woodward Inc., New York, to Cor- ABC President Elton Rule and ABC Television President Fred Pierce inthian Broadcasting Corp., New York (BROADCASTING, Jan. 22), Com- said company will play major role as entertainment supplier for new bined Communications Corp., Phoenix, Ariz., is moving its seven media, particularly video disks and tape cassettes. "It is an area in which TV stations out of PGW with six landing at Blair Television and we have clear -cut credentials;' Mr. Rule said, "and we are moving rapidly one at TeleRep. Blair confirmed that it will be handling KTAR -Tv Mesa, to take advantage of those credentials.' Ariz. (Phoenix); KBrv(rv) Denver; wxIA -Tv Atlanta and WLKY -TV Louisville, effective today (Jan. 29), as well as KARK -TV Little Rock, Ark., and WPTACTV) NBC said last week it hadn't decided what to do about ABC's call for Roanoke, Ind. (Fort Wayne) with effective date to be determined later. other TV networks to join in cutting commercial time in weekend Seventh station, KOCO -TV Oklahoma City, will go to TeleRep Inc., which children's programs to 6 -112 minutes per hour over two years (BROAD- also will take on representation of KOA-TV Denver, which Blair must relin- CASTING, Jan. 22). Spokesman said improving service to children can take quish because of conflict with newly acquired KBTV. Blair also has con- several forms and that NBC has new program projects in work. "The flicts in Little Rock and Fort Wayne, where it currently represents KTHVRV) number of commercial messages and the total commercial volume ... and WKJGITV), respectively, and representations there are up for grabs. raises particularly complex problems;' spokesman said, "because O children's viewing takes place throughout many areas of the program FCC has cleared way for National Public Radio to distribute pro- schedule. NBC will address itself to this issue, but does not have a com- graming by satellite. Commission approved construction of system plete and simple answer at this time:' CBS -TV said it wouldn't follow involving 177 earth stations, and authorized Western Union Telegraph ABC's lead (story page 59). ABC then upped ante (story page 32).

Broadcasting Jan 29 1979 30 TOP OF THE WEEK

am completely open as long as it is a free mittee membership, in order of seniority, enterprise bill." He added that he is is now: Mr. Hollings, chairman, Warren "keenly" interested in working with the Magnuson (D- Wash.), Howard Cannon subcommittee, because "I think that (D -Nev.) (who is chairman of the parent Lionel Van Deerlin is one of the best men Commerce Committee), Daniel K. Inouye in the House." (D- Hawaii), Wendell Ford (D -Ky.), Senator Goldwater is expected to be Donald Riegle (D- Mich.), Mr. Exon, Mr. sympathetic to broadcaster concerns in Goldwater, Harrison Schmitt (R- N.M.), most instances. An avid ham radio hob- John Danforth (R -Mo.) and Messrs. byist, Senator Goldwater has a better un- Pressler and Warner. derstanding than most of the technical side of communications, which broad- Collins casters think should be helpful when the Carnegie Il: subcommittee begins work on the Com- surprise, although not an unwelcome one munications Act "renovation" that Sub- more money and for broadcasters. The congressman, committee Chairman Ernest Hollings (D- although a Communications Subcommit- S.C.) has promised to introduce this year. less centralization tee member six years ago, has not been in- The Senate Subcommittee membership volved in communications issues and is was formally resolved last week, with its Report due out this week expected not well versed in the Communications over -all size reduced from 14 to 12, and to call for $1 billion annually, Act rewrite. But he is a strong believer in with three new recruits. The new members some to come from spectrum fee; minimal government intrusion in business are J. J. Exon (D- Neb.), former governor networking concept is rejected and, added one broadcast representative of his state; Larry Pressler (R- S.D.), a last week, has been "easy to work with" former member of the House who has A budget of more than $1 billion, license during his five terms in office. promised to introduce legislation to break fees, the creation of a Public Telecom- Mr. Broyhill, a one -time sponsor of up big media groups, and John Warner munications Trust to replace the Corpora- broadcaster -supported license renewal leg- (R -Va.), former secretary of the Navy. tion for Public Broadcasting, and a rejec- islation, is to become a subcommittee They succeed Senators John Durkin tion of public networks are expected to be member. But since he didn't take the top (D- N.H.), Edward Zorinsky (D- Neb.), recommended tomorrow (Jan. 30) when spot, it looked less likely that the ranking and Ted Stevens (R- Alaska), who moved the Carnegie Commission on the Future Republican would become the next co- to other committees, Senator Robert of Public Broadcasting unveils its long - sponsor of the rewrite. Mr. Collins told Griffin (R- Mich.), former ranking Repub- awaited report at a New York press con- BROADCASTING that from discussions with lican on Communications who was de- ference. other congressmen it sounded to him as if feated for re- election last fall, and Bob Leading the commission's effort over the rewrite had more regulation in it than Packwood (R- Ore.), who becomes ranking the past year and a half have been Chair- he would like. Republican on the full Commerce Com- man William McGill, president of Colum- Generally, he said, he has "no prestruc- mittee. bia University, and Executive Director lured views" on any parts of the bill. "I The Senate Communications Subcom- Sheila Mahony (BROADCASTING, Dec. 19,

Cox Broadcasting Corp., Atlanta, reported 1978 net income reached John Dimling, National Association of Broadcasters research vice $33,847,000, or $5.07 per share, for 43% increase over comparable president, will loin Arbitron Co. about March 1 in newly created post 1977 earnings of '23,689,000, or $3.82 per share. Including $1,767,000 interpreted as making him company's number-two man, next to Presi- in nonrecurring earnings, 1977 net income totaled $25,456,000. Broad- dent Theodore F. Shaker. He'll be vice president for re,search, long -range casting revenues were up 22% as result of 21% gain in TV and 26% planning and development for company, including TV, radio and Station rise in radio. FM performance was called "particularly notable" Cable Business Systems divisions. revenues rose 39% to $65,901,000, while income from operations climbed 37% to $16,770,000. Robert B. Muller, VP- domestic syndication, Gold Key Entertainment, New York, elected president. ( "Fates & Fortunes;' page 64, incorrectly Top- ranked Three's Company, expected to begin syndicated run in identifies him as VP.) 1982 with about 115 episodes, will go on sales block later this year, o perhaps as early as May but definitely after National Association of FCC has found chief for new Public Affairs Office. Choice is Television Program Executives conference in March. Distributor: D.L. Robert Mann, press aide at Council on Wage and Price Stability fdr Taffner Ltd. past six weeks, and former chairman of journalism department at Southern Methodist University. Mr. Mann also has served as city editor of Lawrence P. Freiberg has resigned as president of Metromedia Televi- Dallas Times Herald and as press secretary to Representative Robert C. sion but will continue with company as executive producer of cultural Krueger (D -Tex.) in his losing effort to unseat Senator John G. Tower (R- and children's programs. Successor in presidency, which he'd held since Tex.). New office incorporates public information office and external June 1977, was not named. equal employment opportunity unit, both of which lack chief, and Con- sumer Assistance Office. New acting chief of FCC's Broadcast Facilities Division, Jerold L. Jacobs, wants more work out of his employes, with less of their time Radio commentator Paul Harvey and actor Orson Welles, who spent answering lawyers' queries about status of applications being pro- directed War of the Worlds broadcast in 1938, have been elected to Na- cessed. He sent memorandum to employes last week directing them to tional Association of Broadcasters Radio Hall of Fame. They will be in- "strongly encourage" lawyers to make status inquiries after 3 p.m., to ducted at NAB convention in Dallas, March 25 -28. "allow relatively uninterrupted period" in morning and early afternoon for processing work. Lester W. Lindow, who retired last summer as president of Association of Maximum Service Telecasters, elected to 25 -man board of Radio Free NBC said Friday- that irregularities in expense account vouchers Europe /Radio Liberty. discovered in course of NBC internal investigation led to departure of three of its Washington unit managers late in 1978 and that on Friday it J. Leonard Reinsch, board chairman of Cox Broadcasting, selected to dismissed VP In charge of unit managers department in New York, receive one of Atlanta Press Club's first annual awards for Communica- identified by NBC sources as Steve Weston. Of three in Washington, tions Excellence, to be presented Feb. 26. Roger G. Berk, president of John Walsh, director of unit managers there, was said to have been dis- Group One Broadcasting (WAKR -AM -TV and WAEZIFM) Akron, Ohio), receives missed and two others, not identified, to have resigned. silver medal award of Akron Advertising Club Feb. 2.

Broadcasting Jan 29 1979 31 TOP OF THE WEEK 1977). Funding came from the Carnegie parallels in the proposed rewrite of the Corp. of New York which more than a Communications Act of 1934. In the ver- Taking their decade ago sponsored an initial study that sion of the rewrite submitted last year by led to legislation for public broadcasting. the House of Representatives Subcommit- Among the recommendations included tee on Communications, the proposed breath away this time is understood to be a call for Public Telecommunications Programing more than $1 billion annually for the non- Endowment is to be allowed to grant funds in February commercial system -both television and to "national, regional and other systems radio. That funding level is not expected to of public telecommunications entities, and be reached until the mid- 1980's, and only program production entities, including in- All three networks unload with if the system itself can dramatically in- dependent producers and independent blockbuster programing during crease its own income through corporate production centers." February sweep competition; underwriting and viewer contributions. The endowment, however, would be it's costliest month ever A system of matching funds will be rec- precluded from "producing, acquiring, ommended. However, it is understood to scheduling or distributing programs." The The most expensive month of prime time differ in concept from the present arrange- rewrite also contains a strong prohibition programing in television history starts this ment that calls for one federal dollar for on federal interference in the activities of week with the opening of the February every $2.50 the system can come up with the public broadcasting system and the en- local- measurement sweeps. on its own. dowment. The three commercial networks have While a major portion of this $1 billion called up their heaviest guns. It should be budget will come from congressional ap- the biggest shoot -out network TV has ever propriation, the commission will suggest a ABC wants to draw had. lesser amount to be collected from fees on Audiences have never seen anything licensed users of the spectrum. This ap- a clearer line like it. From Jan. 31, the start of Ar- parently includes users other than just bitron's sweep, through Feb. 28, the end commercial broadcast stations. between programs of Nielsen's, there is not one night on The commission is expected to propose and ads on kid's TV which all three networks have definitely a new Public Telecommunications Trust scheduled a full evening of their regular that would assume the funding respon- ABC -TV announced last week it would programing. The closest thing to it is sibilities currently held by the Corporation seek an amendment to the National Asso- Saturday, Feb. 17, when CBS and NBC for Public Broadcasting. Trustees would be ciation of Broadcasters' television code have scheduled regular programs and ABC appointed by the President as with CPB; calling for the use of "standard visual sep- is carrying two of its regular Saturday -night however, the board configuration and arators between program content and series -but in 90- minute rather than the selection process is understood to be commercial messages" in Saturday and usual one -hour versions. markedly different. Sunday morning children's programing. In some cases specific programs are yet The trust would be neither a producer The separators "would be animated to be announced, but all signs indicate that nor distributor of programs. Rather its aim messages five seconds in length, advising on every night of the sweep periods one, would be to funnel money to foster children that a commercial message is to two or all three networks will have some- domestic production. be presented," according to the network. It thing special to offer -either blockbuster The direct funding would be handled by said ABC will make the proposal to the movies, miniseries, one -time specials of a programing endowment at another level. NAB TV code board at its meeting Feb. various sorts, premieres of new series or The endowment would be under the 20 -21 in New York but would also initiate special editions of established series. umbrella of the trust but have as much it on its own. If February is the most expensive pro- autonomy as possible. Programing sources ABC -TV, which two weeks ago an- gram month yet, the most expensive night funded could be wide- ranging. nounced plans to reduce commercial time undoubtedly will be Sunday, Feb. 11. Although the commission is expected to in weekend children's programs (BROAD - That's when CBS presents part one of make a strong case for beefed -up national CASTING. Jan. 22), also said last week that "Gone With the Wind," NBC comes in programing, it will reject the conventional it would initiate a series of educational with "One Flew Over the Cuckoo's Nest" network model for both noncommercial public service announcements, aimed at and ABC offers a three -hour made -for -TV television and radio. In essence, national the total audience and carried in all Elvis! programing is seen as important, but not dayparts, encouraging "selective" view- The roster of blockbuster movies, in ad- necessarily from one source. ing. dition to "GWTW" and "Cuckoo's As for the Public Broadcasting Service The spots will begin in March and will Nest," includes "The Sound of Music," and National Public Radio, the commis- feature stars of ABC programs in their "Rocky," "Shampoo," "American sion is believed to have taken the attitude homes. The stars will "urge viewers to Graffiti," "Marathon Man," "Two - that whatever membership organizations responsibly select appropriate programs Minute Warning,' "Bad News Bears" and the stations want are their own concern. for each member of the family," according "The Way We Were." The general attitude of the report sees the to ABC. Miniseries include ABC's Roots: The stations as independent and autonomous. Speaking to a meeting of TV critics in Next Generations, sequel to the miniseries However, the commission is understood to Los Angeles, James E. Duffy, ABC -TV that set all sorts of audience records in its see no reason why PBS and NPR need be network president, said: "We believe that first appearance two years ago; Mr. Horn, a the only national suppliers. This attitude a major part of the broadcasters' respon- two -part, four -hour frontier drama on reflects the capabilities that are anticipated sibility is to make viewers aware of the im- CBS; a four-hour Women in White and six - as satellite networking grows. pact of television on their lives. Viewers of hour From Here to Eternity on NBC. The report, however, will go beyond all ages should exercise control over their Event specials range from the circus to the funding and structure. Considerable atten- own viewing habits, and we intend to pro- Grammy awards, while music and variety tion has been paid to other areas such as vide the information necessary to make specials range from Liberace to The Hor- the noncommercial mission, public partic- that possible." ror Show, Bugs Bunny, Popeye, Dolly Par- ipation and to the system's history. In par- "Children must learn to discern be- ton and Carol Burnett. ticular, a strong statement is expected con- tween program content and advertising. Here's a sampling: demning government intrusion into the When they learn to do so it is unlikely that NBC will kick off the sweep period system and reflecting on problems faced they will confuse the message of the com- Wednesday night with highlights of the during the Nixon administration. mercial with the entertainment content of Ringling Brothers and Barnum & Bailey Several recommendations thought to be the program; but they will also become a Circus. The following night ABC will have contained in the commission's report have better, more discerning audience" a special preview of Makin' 14 CBS will

Broadcasting Jan 29 1979 32 TOP OF THE WEEK offer a two -hour part one of Mn Horn and NBC will have a Cirrus Superstars hour PBS's own sweep spectacular: Shakespeare and a two -hour Quincy. On Friday night But that's only the beginning Feb. 14, at 8 p.m. NYT, opposite the Mobil ABC will have special previews of Happy of complete 37 -play set that Showcase Network's 13 -week presentation Days and Makin' 14 and CBS will have the will air over next six years (on commercial stations) of Edward the first part of a two -part Dallas. King, a production of Britain's ITC Enter- On Saturday, Feb. 3, there will be a two - The vice chairman of the board of gover- tainment. Julius Caesar will lead off the hour Love Boat on part two Mr. ABC, of nors of the BBC called it "the most am- series, followed by As You Like It (Feb. Horn and a one -hour Liberace special on bitious project which we have ever under- 28), Romeo and Juliet (March 14), CBS and a two episode of the Cen- -hour taken" -the making of all 37 plays of Richard II (March 28), Measure for Mea- tennial series on NBC. William Shakespeare that will begin a six - sure (April 11) and Henry VIII (April 25). For Sunday, Feb. 4, a feature double year run on the Public Broadcasting Ser- Running concurrently with the PBS ( "Bad News Bears" and Way We "The vice next month. The $14- million series is series will be National Public Radio's Were ") on ABC, "Rocky" and a special being co- produced by the BBC and Time - Shakespeare Festival, a three -month preview of Coed Fever on CBS and the Life Television. series various programs dealing with three wind of -hour -up of Centennial on Exxon Corp., Metropolitan Life In- the life, work and study of the great NBC. surance Co. and Morgan Guaranty Trust English dramatist. Monday, Feb. 5, will find on CBS All in Co. have underwritten the American John Jay Iselin, president of WNET, said the and Alice episodes that had Family showings, which will be orginated by the decision to program opposite the other been pre-empted by "Rocky" the night WNET(TV) New York and PBS. The under- "cultural ". program, Edward the King, before, while NBC presents a second writers contributed $3.6 million to the pro- was made long before the latter made its episode of its Backstairs at the White duction of the series, the balance coming appearance on home screens Jan. 17. The House miniseries. Tuesday, Feb. 6, it's from the BBC and Time -Life. Mobil program has a 13 -week run, which "Two- Minute Warning" on NBC and the The first six plays in the series will run will have it up against the PBS series for all two The 60 Magical -hour Horror Show: every other week beginning Wednesday, but the last of the plays. Years of Movie Monsters, Madmen and Other Creatures of the Night on CBS. Wednesday, Feb. 7, NBC premieres Supertrain in a two -hour version. Thurs- day, Feb. 8, ABC premieres Angie and The networks versus the critics NBC premieres Little Women and follows with a two -hour opener of Women in CBS, NBC and ABC -in that Hazzard, which various critics charged jig- White. Friday, Feb. 9, Makin' It premieres, order -took on the nation's gled too much, misrepresented the New What's Happening moves into its new press during twice -yearly South and encouraged unsafe driving. Mr. time period, followed by a two -hour love -hate match in Hollywood; Grant responded that the stereotype for Heroes of Rock and Roll, all on ABC, and more heat than illumination Hazzard's female characterizations was set there'll be repeats of a Charlie Brown by cartoonist Al Capp in "L'il Abner," that Valentine show and Rikki -Tikki -Tavi plus Twice each year -in January and in CBS programed for national, not just part two of the Dallas special on CBS. June -the three commercial television Southern tastes, and that parents, not net- Saturday, Feb. 10, B.J. and the Bear pre- networks stage program preview tours in works, are responsible for teen -age safety mieres on NBC. Sunday, Feb. 11, is the big Los Angeles for the nation's TV critics. on the highways. night with "GWTW," "Cuckoo's Nest" New shows are screened, stars interviewed "I love the show," Mr. Grant said. "In and Elvis! head to head. Monday, Feb. 12, and stories flow back to city desks through its form, The Dukes Of Hazzard is a show "GWTW" winds up on CBS. Tuesday, telecopy machines provided by the net- that executes its concept flawlessly ... I Feb. 13, ABC and CBS say they will offer works. think there is room on the schedule for a regular programing and NBC says its will It's all an important part of the network lot of different kinds of programing." be announced later. Wednesday, Feb. 14, hype machine, of course, and the tours are Mr. Grant said he believes another will have Bugs Bunny and Popeye Valen- nothing if not orchestrated exercises in much -criticized show, Co -ed Fever, would tine specials on CBS and the opening of public relations. But another element of also be popular, but he did not put it in the From Here to Eternity on NBC. Thursday, the events -an increasingly important one "quality" category as he did The Stockard Feb. 15, it will be Grammy awards on CBS. to many critics in recent years -are inter- Channing Show and Mr. Dooley (formerly Friday, Feb. 16, will have "Shampoo" views with the network executives who Onward and Upward). Mr. Grant also on ABC. Saturday, Feb. 17, will have 90- buy the programs, make the stars and set said during the session that the status of minute versions of Love Boat and Fantasy the policies. Following -in chronological All in the Family next season is still Island on ABC. order of the network tours -is a series of unresolved, as is that of The Walton. His Sunday, Feb. 18, will be the start of reports on those sessions. ratings prognosis for the remainder of the Roots: The Next Generations on ABC. It current season is that CBS will finish will play at 8 -10 on Sunday and Monday, at CBS's Grant defends upcoming closer to ABC -TV than it did last year. 9 -11 Tuesday through Friday, will skip `Dukes of Hazzard' saying there's Saturday and wind up at 9 -11 Sunday. room for many 'different kinds of NBC starts from scratch and CBS will run "Marathon Man" against programing' on the schedule announces some long -term plans the Roots opener and NBC will oppose it including new Gelbart series, with "American Graffiti." As the only CBS -TV executive to appear solid afternoon schedule of soaps, CBS will premiere Flatbush and Coed before a gathering of the nation's TV crit- new Saturday children's show and Fever on Monday, Feb. 19, offer the first ics in Los Angeles Jan. 17 -19, program miniseries, including Shaw book of a two -part Incredible Hulk on Wednes- vice president B. Donald Grant absorbed a day, Feb. 21, present a two -hour Spider- bit of heat from writers with complaints NBC -TV, with half a season's ratings it man on Friday, Feb. 23, and Silent Victo- about his second -season programs. would rather forget, focused on the future ry: the Kitty O'Neil Story on Saturday, Mr. Grant's group interview was not on in a programing presentation to the na- Feb. 24. the network's original schedule for the tion's TV critics in Los Angeles Jan. 19. NBC has not announced special pro- second-season preview tour, but he agreed The technique: unleash a blitz of an- graming against the weekday Roots but to attend after critics objected to the lack nouncements of new projects in the works will go against its finale with "The Sound of executive representation. and changes in the offing, imparting the of Music" while CBS counters with He spent much of his time defending impression of a network on the move. Celebrity Challenge of the Sexes. the new CBS series, The Dukes of Of the prime -time season so far, NBC

Broadcasting Jan 29 1979 TOP OF THE WEEK

Entertainment President Mike Weinblatt Weinblatt said, "We have no precise time category. Mr. Thomopoulos said the net- said, "We just weren't as good at picking table. We are in a slow growth period, a work's choices at midseason were based shows as we should have been ... We rebuilding." on a need to build new early- evening pro- know our problems and we're facing up to grams, but he acknowledged, "We are them [with] a step -by -step restructuring of ABC's Thomopoulos tries to looking for a better balance." works that every daypart." convince critics that his network Among series projects in the Among the announcements, most is seriously committed to will address that goal, Mr. Thomopoulos directed toward that goal: producing 'quality' programing said, are The Lazarus Syndrome, about Writer -producer Larry Gelbart, who social problems in a metropolitan hospital; developed M *A *S *H for CBS -TV, is to Anthony Thomopoulos, one week away When the Whistle Blows, about the life a a create and produce a new series for NBC's from his first anniversary as president of blue -collar worker; High Steel, about 1979 -80 season, focusing on contempor- ABC Entertainment, took the occasion to group of construction workers, and The ary marriage. Mr. Weinblatt said produc- dedicate ABC to "the creation of impor- American Dream, about the problems of a tion on the series will not begin until most tant television." family in suburbia. devel- of the scripts for its first season are Meeting with a group of television crit- Asked if ABC had any projects in finished, "to make sure everybody is hap- ics in Los Angeles last Friday, he cited as opment featuring black actors and py with the way it's going." NBC will co- representative of ABC's commitment to actresses, Mr. Thomopoulos said that Lou produce with Redstacks Productions. quality such upcoming miniseries as Ike, Gossett had been cast in one of the lead Although Mr. Weinblatt said the lead East of Eden and Passages, and a number roles in The Lazarus Syndrome, a part time being accorded Mr. Gelbart will not of made -for -TV movies dealing with such originally written for a white. Friends, a represent the typical NBC deal, he added social problems as alcoholism, epilepsy, short -run series coming on this spring in that the network will try to set its 1979 fall child abuse, brain damage, obesity, retar- the Sunday 7 -8 p.m. NYT time period, schedule by April 15, about a month dation and deafness. deals with family life as seen through the earlier than it did last year. "They may be received well, they may eyes of three young children, one of As expected, the daytime serial, be received badly," he said, "but the in- whom is black, and another project Another World, will be expanded from tent, the purpose, is to make progress in focuses on a black one -star general in the one hour to 90 minutes, which will force our medium." Air Force, Mr. Thomopoulos said. the move of Hollywood Squares to an un- A number of critics wanted to know if But, Mr. Thomopoulos said, quality pro- determined new time slot. Days of Our regular series -particularly such second - grams may take a bit longer to get on the Lives will move to I -2 p.m. NYT, to be season programs on ABC as Delta House, network schedule because they require followed by The Doctors al 2 -2:30 p.m. and Makin' It and Salvage -would fit into that "special handling." Another World at 2:30 -4 p.m. That will give NBC a continuous after- noon block of soap operas, a strategy that has proved highly successful for ABC -TV. Independents make special case on ad ban NBC will offer its Midwestern affiliates a second feed a half hour later than the first Land, in testimony at second and offer programing aimed strictly at children to accommodate local midday news pro- final week of first round of several hours each day. grams in that time zone. commission hearings, warns that Mr. Land predicted that if advertise- A new one -hour Saturday morning more than Saturday morning is ments of sugar- coated products were ban- program is in preparation for next Septem- at stake for some stations ned, independents would not be able to ber which is to combine entertainment make up the lost revenue from other and educational elements. Details on the Federal Trade Commission attorneys sources. "We find we have excess capacity project were sketchy, but Mr. Weinblatt headed east last week after wrapping up now," he said. "Every time we lose some- said various outstanding producers would round one of the children's advertising thing, it's not as if there are a hundred ad- be invited to contribute segments. hearings in San Francisco. vertisers waiting to get in." "The look of most of the programing Week two of the hearings produced ad- Donald Roberts of the Institute for aimed at youngsters has not changed sig- ditional comments both for and against Communication Research, an FTC wit- nificantly for many years," he said. "We the proposed FTC regulations to limit, and ness, cited a study which showed that a want to present a program that will make in some cases ban, ads aimed at children. supplemental nutritional message added children think while they are being enter- Serious objection to the controversial to an advertisement may not be the most tained, laugh while they are learning and proposals was raised by spokesmen for effective way of getting a point across to a take something of lasting value from the General Mills Inc. and the Association of child. With cereal advertisements, Mr. series." Independent Television Stations (INTV). Roberts said, the most effective way to Miniseries for the 1979 -80 season The cereal industry has maintained convey the importance of a good diet is will include a four -hour adaptation by throughout the proceedings that the FTC with a spot that specifically balances the Melvin Van Peebles of black author John has no jurisdiction over TV commercials breakfast food with a message on nutri- A. Williams's novel, "The Junior and that commission claims regarding tion. Bachelor Society" (to be titled The misleading effects of the advertisements While opponents and advocates of the Sophisticated Gents), and a six -hour ver- on children are groundless. proposed regulations have not seen eye to sion of Irving Shaw's "Beggar Man, INTV had a different objection, how- eye on many issues, there seems to be Thief." ever. President Herman Land said the pro- general agreement on at least one point: It was also confirmed that next month's posed ban actually threatens the survival Morton Needelman. The FTC presiding NBC miniseries, From Here to Eternity, of its 55 members. In an interview, Mr. judge has received high marks for his han- will be expanded to weekly one -hour Land said the regulations pose a special dling of the inquiry, the prevailing senti- series status next season. William problem for independent stations, because ment seeming to be that he has been fair Devane, Roy Thinnes and Kim Basinger nearly half of their revenue comes from and objective. are to continue their miniseries roles. shows with a substantial viewership under The hearings are slated to resume in A question and answer session between the age of 12. Washington March 5, with 138 witnesses the critics and NBC programers consisted Mr. Land said most people are under the scheduled to testify. Included among the mainly of banter about which is more ob- misconception that the regulations would expected witnesses are representatives of sessed with ratings- networks or newspa- affect primarily Saturday morning pro- the toy and cereal industries, the National pers. Asked when NBC might catch sec- graming. This is true, he said, but only for Association of Broadcasters and a number ond -place CBS in the numbers, Mr. the networks; independents generally of public interest groups.

Broadcasting Jan 29 1979 34 Rtg. Share The Cross -Wits 18.0 31

rProgram Rtg. Share 1. Muppet Show 15.1 28 "The Cross-Wits" 2. Family Feud 14.8 27 3. Wild World Of Animals 14.0 27 with a rating that averages 4. Price Is Right 13.7 25 18.0 5. Hollywood Squares 13.4 25 a fantastic 6. Candid Camera 13.2 24 and a share that averages 31 7. Sha Na Na 13.0 24 8. Name That Tune 12.9 24 five nights a week - 9. Wild Kingdom 12.8 23 10. Match Game PM 12.7 24 outscores the top 15 11. $25,000 Pyramid 12.6 24 12. $1.98 Beauty Show 12.3 22 checkerboarded programs 13. In Search Of 11.4 21 14. Gong Show 11.3 21 in the prime access chart, 15. That's Hollywood 9.5 17 reprinted from Variety. Now in its fourth exciting year, "The Cross Wits" is a proven success. Wouldn't you rather strip at 7:30? "The crossWitt METROMEDIA PRODUCERS CORPORATION 485 Lexington Avenue, New York 10017. (212) 682 -9100.

Source: ARB Nov. 1978 Top 50 markets. Estimated audiences subject to limitations of the rating service. Variety reprint, Dec. 27, 1978. organizations have become much Media wealthier and have become attractive to the major manufacturers because of the broadcasters' greater willingness to Soul- searching purchase the latest, most sophisticated in broadcast hardware. The era of the do- at convention nated transmitter and the borrowed camera is drawing to a close, or, as Dr. of religious Armstrong more graphically put it: The station "put together with coat hangers is broadcasters no longer the norm." Concurrent with that technological In contrast to last year's meeting, growth was another concern spotlighted by this one is quieter, inward -looking, Dr. Abe C. Van Der Puy, the retiring presi- as organization begins to raise dent of NRB. He cautioned against groups questions about on -air ministries "that see good business possibilities in the Van Der Puy religion surge of today." Some broad- The 36th annual convention of the Na- casters, he said, run schedules that con- vantages and resources" in the areas of tional Religious Broadcasters turned out tain "one religious program after another programing and production. He also sug- to be much quieter than the 1978 meeting, so mixed that the listener finds himself gested that religious broadcasters "must which was dominated in large part by torn in many ways" These broadcasters meet minimum standards higher than we issues, that many NRB members con- use their stations "almost indiscrimi- require now before they can have the privi- sidered well outside their interest. Last nantly to present a whole series of lege of NRB membership." week's meeting at the Washington Hilton religious programs back to back." They But the minister's strongest words were was more introspective, dealing largely program "what is available from those directed at those he said did not preach the with broadcasting and religious affairs and who will pay." "central message of the gospel." avoiding many of last year's sociopolitical "Radio and television naturally produce issues, such as Anita Bryant's antigay- Van Der Puy's parting warning: personality cults. We recognize that the rights movement, that, in the opinion of improve program quality and Christian broadcaster succeeds best when some religious broadcasters, distracted the avoid 'personality cults' he has a personal and cordial approach to organization from its basic business. his listeners and viewers. But, when his But the surface quiet failed to hide In his keynote address last Monday, Dr. audience becomes principally enamored several internal concerns of the 1,500 at- Van Der Puy, the president of NRB since of the broadcaster, then he and his minis- tending the four -day conference. At a time 1975, touched on two themes that perme- try face grave dangers. We must point away when there appears little doubt that ated much of the on- and off-the -record from ourselves to the Lord of glory. He religious broadcasting is experiencing what discussion of last week's convention: (a) must increase, but 1 must decrease," Dr. is, perhaps, its greatest era of influence, that religious broadcasters must improve Van der Puy said. growth and acceptability, questions con- the quality of their product, and (b) that And that theme was dealt with by others cerning the growing commercialization of "personality cults" are building up around at the convention. Ashton Hardy, a former this communications subculture as well as individual religious broadcasters in con- FCC general counsel who is now a practic- the direction many in religious radio and tradiction to what many of their colleagues ing attorney in New Orleans, warned television appear to be taking were believe should be the accepted role of the against "gifted evangelists who do not manifest. Still others questioned the role radio and television ministries. necessarily have a gift of administration." of the NRB itself - whether the organiza- Dr. Van Der Puy, who is leaving his post He said that some broadcast ministers tion can adequately deal with the young as president of the organization, said that have built poorly managed operations people who have turned to religion and "religious broadcasting today is a mixed largely on the contributions of poor people religious broadcasting in the past decade. bag." Many productions "fall way below who "are going to lose their life savings" According to Dr. Ben Armstrong, ex- an acceptable standard" And, he added, because of mismanagement. "Christian ecutive director of the NRB, attendance at "quite a few stations are shoddy or second stations," he said, "are becoming the the 1979 meeting was "comparable" with rate." laughing stock of the FCC staff." last year's. "We had many more from the He suggested that NRB should see that And, picking up on a phrase that was press last year because of the controversial its members are "available to help their popular last week -the electric church - figures," he said. At the 1978 show, 287 Christian colleagues who have lesser ad- Mr. Hardy said that religious broadcasters representatives from both the religious and secular media attended. This year, accord- ing to Dr. Armstrong, "about half that" natlonc7L appeared. NR13 ReLIG10U5 The growing commercialization of oROr7[1ca5teR5 religious broadcasting was most apparent, perhaps, at the Church and Media Exposi- DECLARE tion, the equipment and programing mar- ketplace of the convention. The show, ac- HIS cording to Dr. Armstrong, is becoming "more sales- oriented" as secular corpora- tions such as Sony, General Electric, McMartin Industries, 3M and others are becoming aware of the religious broadcast- ing market. Although the exposition is "growing every year" and had a record 109 exhibitors last week, much of that growth, Dr. Armstrong suggested, may be at the expense of long -time religious firms having a "tendency not to compete" with the larger firms. With the growth of religious broadcast- ing, some Christian radio and television Monday night. The Revivaltime choir during the show's broadcast from the NRB.

Broadcasting Jan 29 1979 RR For Increased Market Potential Expand Your Coverage With A Harris AM Transmitter

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Western Electric should be careful "not to convert their sta- munications Act rewrite. Appearing before posed spectrum fee "is going to have a tions into the electric collection plate." the broadcasters were Senator Harrison difficult time in the Senate. We will proba- During the same discussion, John Gil- Schmitt (R- N.M.), a member of the bly end up with some other mechanism." man, a former producer with M.G. (Pat) Senate Communications Subcommittee, He attached those comments to a dis- Robertson's Christian Broadcasting Net- and Lou Frey, the former ranking Repub- cussion on the future funding possibilities work, generally considered the pre -emi- lican member of the House Communica- for the public broadcasting system. nent religious broadcasting organization, tions Subcommittee, who is now practic- The Senate, he said, "wants to maintain declared that "most of the miniseries are ing law in Washington. The panel was legislative distance" from the noncom- sustained by a personality." chaired by Harry C. Martin of the Wash- mercial broadcasting organizations, but FCC Commissioner James H. Quello ington law firm, Midlen & Reddy, the "we have to maintain some indirect over- also picked up on the theme during his NRB's counsel. sight to make sure that creeping network - Tuesday luncheon address. "Unfor- Mr. Frey, with Representative Lionel ism doesn't get out of hand" ttinately, you too," he told the broad- Van Deerlin (D- Calif.), chairman of the casters, "must guard and self-regulate committee, wrote the version of the exhorts NRB to join against the greedy, the unethical, the rewrite introduced in the last Congress Quello in Amendment fight cultists and the power hungry." and said it was necessary because "this na- First (Similar comments were expressed by tion has no communications policy." Commissioner Quello got his share of the Dr. Paul M. Stevens, president of the Congress before the rewrite, he said, broadcasters' applause during his Tuesday Radio and Television Commission of the "had not had the guts to take on the speech that was a lengthy exposition on Southern Baptist Convention a month ago issues" of communications. They had his views of broadcasters' lack of First when he warned against "counterfeit" been left to the FCC, which had no clear Amendment parity with their ministers outside of established legislative mandate in many areas, and to "cousins" newspapers. denominations who "sell the gospel." Dr. the courts. "That didn't seem to me to -the "Broadcasting," he said, "needs full, Stevens likened them to the late Jim make any sense," Mr. Frey said. Jones, the leader of the People's Temple The former representative from Florida cult [BROADCASTING, Dec. 11, 19781.) said that deregulation, a word that kept In an interview last week, Dr. Van Der coming up last week, was viewed by Mr. Puy expanded on his opening remarks. "I Van Deerlin and himself "as a basic prin- really don't have anybody in mind," he ciple" of the rewrite. Other major points said. "Everyone of us broadcasters needs considered in the germination of the bill to avoid the trap of getting impressed with were "competition where possible" and our own importance and making sure that the removal of "artificial barriers" to the we don't contribute to people saying, introduction of new technology. "We tried 'How wonderful he is..'" to get as close as we could," Mr. Frey said. The danger of detracting from the More succinctly, Senator Schmitt said religious message has "always been pres- the rewrite was necessary because the ent," but the problem may be especially present law is "outdated. "'Courts, he said, acute now with the "tremendous impact of were "tending to force more competition the modern media." without any clear legislative directive," and there were "unhealthy relations be- tween the regulators and the regulated." Schmitt emphasizes the broadcaster Assessing the prospects for the rewrite aspect of the religious broadcaster on'the Senate side of the Capitol, he said Quello in talking about the rewrite the upper house was "still distracted" and was not putting communications high up unfettered press freedom to report, clarify, Monday's convention program was high- its list of priorities. editorialize and advocate on all events and lighted by a special session on the Corn- Mr. Schmitt also said that he felt the pro- controversies subject 'to the same mar- ketplace constraints and criticism as news- papers or magazines -this includes ex- Theocommunications. According to "The Electric Church," panding its already active role in exposing almost 130 million persons congregate weekly in the consumer frauds and unsavory corporate, "largest religious gathering in America " - religious radio and public and governmental practices." television. "I believe that God has raised up this powerful He tied the freedom of press issue to the technology of radio and television expressly to reach every rewrite, as well. "1 believe with an all -out man, woman, boy and girl on earth with the even more effort the laudable deregulatory thrust of r.T.,; powerful message of the gospel:' HR 13015 could be specifically imple- So begins this new book by Dr. Ben Armstrong, executive mented by granting broadcasting full First lec[r ç director of the National Religious Broadcasters. The Amendment rights and removing all Electric Church :' which was released last week during the regulatory restraints." hurt NRB's Washington convention, is a sourcebook on religious Then, after commenting on the nine BEN ARMSTRONG broadcasting, a history and, ultimately, one man's personal million letters the FCC has received from the public on a long- since-rejected petition egg `.r: account of the NRB and the community of religious broad- .yt,....: ``-. casters. that would have affected religious broad- Moen The electric church first opened its doors Jan. 2, 1921, ac- casting, Mr. Quello said that "if other .. .._...._.... °1. cording to the book, when KDKA(AM) Pittsburgh, the first broadcasters showed the same purpose licensed commercial radio station, broadcast the Sunday vespers of Calvary Episcopal and dedication fighting for freedom of church there. Today, with religious broadcasters beaming their signals via satellites and speech and freedom of the press as the shortwave throughout most of the world, the church is open to 90% of the earth's people. religious broadcasters do in fighting for In addition to its historical account of religious broadcasting, the book includes freedom of religion, broadcasters would biographical material on many of the leading radio and television ministers as well as have won their full constitutional rights glimpses at their philosophies of broadcasting and mass communications. Many of the years ago." leading religious broadcasting organizations are also profiled. He said secular and religious broad- An interesting note on the reach of religious broadcasting is revealed on the first page: casters should join together to fight for full "In an average week 47% of the American population turn on radio or television for at least First Amendment rights. The freedoms of one religious program, while 42% attend a church service :' The 192 -page book is available press, speech and religion "are so closely from Thomas Nelson Inc., Nashville, and sells for $7.95. linked," he said, "one could well reason

Broadcasting Jan 29 1979 40 that a threat to one is a threat against the other" NRB panel debates political implications of upcoming WARC

A Tuesday afternoon panel devoted to the upcoming World Administrative Radio Conference failed to attract the sizable au- dience the conference sponsors antici- pated. It featured comments by Glen O. Robinson, who will head the U.S. delega- tion to the international conference in Geneva; Samuel E. Probst, director of spectrum plans and policy for the National Telecommunications and Information Ad- ministration; Kalmann Schaefer, FCC foreign affairs adviser; Walter Roberts, ex- ecutive director of the Board for Interna- tional Broadcasting, and David Hudson, director of engineering for the Far East Broadcasting Co. There was considerable disagreement among the panelists over just how political THE WARC is going to be. In Mr. Robinson's 1978'f view, for example, "political considera- *44 tions will intrude" on what he believes ROY W. HOWARD ' should be a largely technical conference. But, Mr. Robinson said, many of the prob- AWARDS lems that have been discussed, most nota- bly the demand of developing countries The prestigious recognition for a new world information order, have been "greatly exaggerated" as they per- for Public Service tain to WARC. He said he expected a "de- by a Radio Station manding of a fair shake" from the nations of the Third World, but there was "no and a Television Station chance" that WARC would turn into a major confrontation such as the ongoing Call for entries 2. A letter from the station manager must accompany Law of the Sea conference or last fall's Entries are now being accepted for the Roy each entry detailing: a. The problem. UNESCO conference in Paris. "There is W. Howard Awards for public service by a b. How it was uncovered. no advantage :' he said, "and no merit to radio station and by a television station. fueling this political rhetoric with state- c. Journalistic enterprise used in Mr. Howard was the long -time editor and studying and exposing the prob- ments on our part." president of The New York World Telegram lem. Those were hardly the sentiments of Mr. & Sun and president of Scripps- Howard d. Method used for communicating Roberts, however. Citing specifically the Newspapers and United Press. These (i.e. spot, documentary program, FCC's report and order on WARC that rec- awards (along with a similar award for a mini -doc, news reports, etc.) and ommends an additional 865 khz in the newspaper) have been established by The why that method was chosen. shortwave broadcasting band figure he Scripps -Howard Foundation to honor the e. How the results -if any -were -a memory of this most distinguished said that not "come up to jour- measured. did our expecta- nalist through this annual recognition of tions"-Mr. Roberts said BIB was "con- 3. Entries submitted on: Public Service through news media. a. Radio-1/4" audio tape, 7 1/2 or 3 cerned that with such a short -fall the `have 3/4 ips or cassette. not' countries will be more encouraged to The rules, as stated below, are simple in order to place as few restrictions as b. Television -3/4" videotape take the matter into their own and possi- hands, ble on stations from all markets and yet cassette only. attempt to satisfy their own needs at the adhere to the goal of improving the Public (Entries will be returned only if re- expense of the dozen or so `have' coun- Service product through honoring out- quested at the time of submission and tries." standing effort. accompanied by sufficient postage.) 4. Deadline: all entries must be received "WARC `79 looms as a serious three - Eligibility way conflict between the East, West and by March 1, 1979. the Third World for the control of short- Any radio or television station in the S. If, in the opinion of the judges, no entry United States or its territories. is of sufficient quality to merit award, wave broadcasting frequencies, and our Foundation shall not be obligated to delegation must be equipped to meet such Prizes make such award. Elaborateness of pre- at sentation political eventualities the conference," A bronze plaque and a cash award of has no bearing on the awards. Mr. Roberts said. $2500 will be awarded to the over -all Send Entries to: Mr. Robinson said he felt the shortwave broadcasting winner. Cash awards of $1000 Rick will be awarded to the first runner-up in Reeves television and the first runner-up in radio. The Scripps- Howard Foundation 500 Central Avenue Deacons. NRB elected its new officers There is no entry fee! Cincinnati, Ohio 45202 last week: David Hofer, KRDUCAM) Dinuba, The purpose of the awards program is to Calif., president; E. Brandt Gustayson, encourage and reward exemplary effort. vice president, Moody Bible Institute, first vice president; Richard P. Bott, Bott Rules Broadcasting Co., second vice presi- Scripps- Howard dent; Dr. Eugene R. Bertermann, 1. Material must have been broadcast in Lutheran Bible Translators, secretary, calendar 1978. Foundation and Dr. Robert Andrews, Light and Life Hour, treasurer.

Broadcasting Jan 29 1979 41 frequencies were "most susceptible to Blind side. National Association of Public Policy Forums being overly politicized" at WARC. Broadcasters' new pocket calendar has In answer to a question from the floor, conspicuous omission among 1979 in- fr ô1EÍ Mr. Robinson said, "we haven't ruled out \I meetings. taking reservations" on any WARC deter- dustry Alphabet soup of asso- ciations with meetings posted in book minations that may be counter to the includes such as INTV, NAIPE, RTNDA, U.S.'s position. (In international' treaty network affiliates, TVB, BFM, BPA, BEA- a negotiations, a nation may take "reserva- but no NRBA (National Radio Broad- tion" with a specific article. Thus, it agrees casters Association). Only events NAB to the treaty but reserves the option not to WEÀPIONS recognizes during Oct. 7 -10 period, date be bound by articles it may find unagreea- of NRBA annual convention, are Cana- ble.) That was not to say, he added, that dian Thanksgiving day and Columbus 4GAINST the U.S. would be "trumpeting up" that it day (Oct. 8). will be taking reservations. According to ANF-LATION Mr. Robinson, the U.S. has taken a reser- vation in international treaty negotiations AM -FM Portland, Ore.; William C. only once before -in 1974 at a maritime O'Donnell, vice president and general communications conference. manager, WBBM(AM) Chicago; Terry WKOW Alfred E. Kahn Shockley, president, -TV Madison, Van Der Puy admits more can Wis.; George Ann Victor, creative ser- be done in NRB for the more vices director, KHOW(AM) Denver; and Alan Greenspan contemporary religious broadcaster Fred Williams, WAHT(AM) Lebanon, Pa. Earlier, the Southern Baptist Radio - One younger convention delegate, who Television Commission had announced its asked that he not be identified, com- other awards for achievement in advancing plained of the "old school -'1 was around the quality of life in America and helping when broadcasting started' -crowd, ' the industry enrich its service to the which, he said, dominates the NRB. The public. (BROADCASTING, Jan. 15). Rudolph Oswald officials of the organization, he said, "are almost exclusively of the old school." He said as well that there was a growing dis- enchantment with the NRB and its offi- cials among younger "contemporary" Carter budget religious broadcasters who feel the associ- ation may be out of touch with younger for fiscal `80: Christians. Broadcasters who try to main- a tain a "contemporary presentation" in lot more their programing -especially as regards the playing of so- called "Christian rock" for NTIA, just Marvin H. Kosters music -are "seriously underrepresented in the leadership of this organization." a little extra Dr. Van Der Puy acknowledged that "a large section of NRB is composed of older, for FCC, FTC longer -term broadcasters and telecasters." Other substantial increases think it would be an excellent idea for John Charles "I asked for Justice antitrust Daly NRB to invite, encourage and promote a activity, VOA and CPB more dynamic participation of young sta- Will the present wage and price guidelines tion operators and program producers. We The National Telecommunications and In- have any effect on inflation? Are they likely could well provide a more condusive cli- formation Administration, created late in mate to urge their to become mandatory? How does organ- participation," he said. 1977 as the Carter administration's answer ized labor view the President's voluntary He admitted as well that while NRB has anti -inflation program? to the executive department's needs for set up programs for young people - expertise and management in telecom- especially students looking to enter broad- PANELISTS munications matters, is settling in as a casting -the organization has not en- substantial member of the executive Alan Greenspan, Former Chairman, Council couraged young people "as actively as we branch. President Carter's budget request Economic Advisers could." Alfred E. Kahn, Counsellor to the President for fiscal year 1980, sent to Congress last on Inflation week, provides $18,762,000 for the agen- Marvin H. Kosters, AEI Resident Scholar cy, which is located in the Department of Rudolph Oswald, AFL -CIO Research Lincoln finalists Commerce and is the successor to the Director White House's Office of Telecommunica- John Charles Daly, Moderator The Southern Baptist Radio -Television tions Policy and Commerce's Office of This is just one of more than 50 one -hour Commission has announced the names of Telecommunications. programs on a wide range of public policy eight broadcasters from whom will be The proposal would provide an increase issues produced by the American Enterprise chosen the two top Abe Lincoln Awards of some $7 million over the amount ap- Institute and distributed without charge as a winners (one in television, one in radio) propriated for NTIA for fiscal 1979, but public service to commercial and public tel- only some million over the funds ex- evision stations, radio stations, and cable and six merit award winners. $2.5 television. Specific honors will be revealed at the pected to be made available for NTIA pro- awards banquet in Fort Worth March 1. grams this year. Even that small increase is Write today for our catalog or to preview The eight broadcasters: larger than that provided for the FCC in one or more shows. Leta Powell Drake, producer, KOLN- what the President has called a "lean and TV Lincoln, Neb.; David Nelson, austere" budget. The President is seeking BNA Communications, Inc. vice president and general manager, $71,816,000 for the commission, about 9401 Decoverly Hall Road T WBBM -TV Chicago; Sandra Johnson, $1.2 million more than the agency is ex- Rockville. Maryland 20850 direc- 301 -948 -0540 tor, community affairs, W1KW -TV Cleve- pected to spend in the current year. land; Brian Jennings, news director, KXL- As for other agencies of interest, or con-

Broadcasting Jan 29 1979 42 rip WPSDTV, the leading station in the Midwest's "hub:' names Blair, the leading rep in the nation.

They call it the hub of the Midwest -the strategically located Paducah -Cape Giradeau - Harrisburg area. Its rapid growth has made it the nation's 75th DMA market. Thanks largely to huge new investments by major corporations like Union Carbide, Heublein, International Shoe, Illinois Central and Westvaco. And now, WPSD-TV, already the No. 1 news station in the market, and a top- ranked NBC - affiliated news station* has positioned itself for WPSD -TV President Fred Paxton (center), and even greater growth by naming Blair Television general manager John Williams (left), with Harry B. Smart, President of Blair Television's Market Division. as its new national sales representative. As station president Fred Paxton says, "We're dedicated to maintaining our leadership in the market. And Blair has the kind of strong sales people and advanced support systems that can help us do the job:' To find out more about WPSD-TV and the energetic market it serves, call your Blair salesperson today.

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Bay City WEYI TV (CBS) Waterloo KM -TV (ABC) _. Fort Wayne WFFT-TV (Ind) Louisville WDRBTV(Ind.) 4 Charlotte WSOC-TV (ABC) Davenport- Moline WOAD-TV (ABC) High Point- Greensboro- Memphis WREG -TV (CBS)

Winston -Salem WGHPTV(ABC) Columbia, S C. W LTX -TV (CBS) Orlando WFTV ABC) Jacksonville WJKS -TV (ABC) Cleveland WJKW -TV (CBS) iiIIHI II Portland. Ore. KATU (ABC) FROM ENTERTAINMENT Asheville, N.C./ Greenville, SC WLOS-TV (ABC) cern, to broadcasters, the Federal Trade $4 million less than Congress has ap- annual report, Mr. Hastie estimated a Commission is also in for only a slight in- propriated for it in the current fiscal year, value in excess of $5 per share. Reeves crease, while the Department of Justice's but more than $10 million of the 1979 Telecom has about 2.4 million shares out- antitrust -enforcement activities and the funds are earmarked for making antitrust standing and approximately 4,000 Voice of America are in for substantial enforcement grants to the states, an au- stockholders. ones. The Corporation for Public Broad- thority that expires this year. Thus, apart Besides the four radio stations, Reeves casting will, as announced in the budget from that program, the division would has land holdings in North Carolina last year, be given a large increase in 1981, have some $6 million more in enforce- and South Carolina and various financial though not as large as permitted by the ex- ment- activity funds in the new fiscal year. items. At one time the company owned isting authorization, and the President's As for public broadcasting, the Presi- other broadcast stations and a videotape advance requests for CPB for the succeed- dent, as anticipated, is seeking $152 mil- production firm and cable systems. ing two years fall short of the authoriza- lion for CPB in 1980, an increase of $32 The liquidation plan is subject to tions provided by Congress. million over the amount appropriated for shareholder approval during the annual NTIA's 1979 budget was built up CPB in the current year. The funds were meeting on May 17. Company officers through various supplementals of about part of a three -year advance authorization have been authorized to enter into con- $500,000, each approved or pending, plus voted by Congress. The funds are provided tracts for the sale of the assets. Assets not a $3.1- million classified project carried on a matching basis -$2.50 would have to sold within a 12 -month period after over from 1978. be raised by localities and states for every stockholder approval will be distributed to One of the major increases being sought $1 of federal money. a liquidation trust, which, over a period of for NTIA is in connection with its new The new funding bill authorizes $180 three years, will sell the assets on behalf of responsibility for administering the public million for CPB in 1981, $200 million in the shareholders, telecommunications facilities planning and 1982 and $220 million in 1983. (The construction program. The administration matching formula was eased, requiring is seeking $1,195,000 for the administra- only $2 for every matching dollar.) How- Carter tries again tive support to make the grants -$831,000 ever, the administration is seeking only more than is available for that purpose in $162 million for CPB for fiscal 1981 and to fill CPB board the current budget. $172 million for 1982. A separate budget item contains the The Voice of America, now a part of the White House sends up names of funds for the grants- $23,705,000, up new International Communications Agen- Nolan, Friedlander, Cowan and from the $18 million available this year. cy, successor to the U.S. Information White to fill voids that have Another substantial increase is in Agency, would receive some $83 million existed since early last year telecommunications applications under to operate a service that produces radio which NTIA helps public service agencies programs in English and 37 foreign The White House, in another effort to develop communications systems, includ- languages and broadcasts them from replace the lame ducks on the Corporation ing satellites. NTIA would be given transmitters at four domestic and eight for Public Broadcasting board with fresh $3,880,000 for that purpose in 1980, up overseas locations. ,VOA currently is members, has sent four nominations to from the $2,566,000 it expects for that operating on an appropriation of $77 mil- the Senate for confirmation. If they are ap- purpose this year. (The 1979 total includes lion. proved, the White House would have only $441,000 being sought in a request for a ICA is completing a major expansion of three lame ducks to replace. supplemental appropriation.) VOA transmitting facilities in England, The names submitted had gone to the An indication of the scope of the Liberia and the Philippines aimed at Senate once before, in the last session of NTIA's service is indicated by a $10.2 -mil- alleviating what the President has iden- Congress -but too late for the Senate to lion item that is not charged against NTIA tified as a deficiency in high power act on them. programs. The funds are for technical ser- transmitters. Last year, Congress appropri- The nominees are Kathleen Nolan, vices NTIA provides for other agencies, ated $19,685,000 to construct the 250 kw president of the Screen Actors Guild; Paul and for which they reimburse it. transmitters; the President is asking for Friedlander, Seattle businessman and a The slight increase that would be pro- $1,650,000 to finish the job. member of the board of noncommercial vided the FCC, under the budget, would Those are not the only funds earmarked Kcrs -TV there; Geoffrey Cowan, a mem- permit the addition of only five permanent for foreign broadcasting. The Board for In- ber of the law school faculty at the Univer- positions -to a total of 2,236 -the pay- ternational Broadcasting, which operates sity of California at Los Angeles, and ment of pay increases and the purchase of Radio Free Europe and Radio Liberty - Howard White, an executive with ITT a prototype of an advanced mobile services that broadcast to the Soviet Union World Communications, of New York. monitoring van, as well as for some fixed and other countries of the Eastern bloc in All but Mr. White are named for six- costs. 22 languages -would receive $86,917,000 year terms. They would replace Gloria An- The new positions will be assigned to under the proposed budget. That is some derson, Amos (Bud) Hostetter and the Broadcast Bureau, and will support the $2 million more than was appropriated for Joseph Hughes, whose terms expired in bureau's expanded equal employment op- it in the current fiscal year. March 1978. Mr. White was named to suc- portunity program. The personnel figures ceed Allen Wallis, the chancellor of the in the commission's other bureaus and of- University of Rochester, who resigned as fices remain unchanged. chairman of the CPB board. His term ex- (The commission had hoped for a much Reeves Telecom wants out pires in March 1980. larger increase in funds and personnel. It The White House decision to name Mr. had urged the Office of Management and Reeves Telecom Corp., Charleston, S.C., White, who is black, to the short term, has Budget to approve increases of $7,135,000 plans to liquidate, including its WITH(AM)- caused concern among members of Con- in funds and 118 in positions.) WDJQ(FM) Baltimore and WIKE -AM -FM gress, including Senator Ernest E. Hollings The FTC would receive $69,021,000 Huntington, W. Va. (D- S.C.), chairman of the Senate Com- under the new budget, $2,271,000 more J. Drayton Hastie, president, said last munications Subcommittee, and members than it is erxpected to spend in fiscal year week the plan was approved by the board of the Congressional Black Caucus. How- 1979. But the money does not provide for of directors because it was felt that this ap- ever, the White House is considering nam- any new positions -the FTC permanent proach would constitute a tax -free dis- ing Mr. White to a full term next year. positions roster remains at 1,665. tribution and would bring in a price higher Other lame duck members of the board The Department of Justice's Antitrust than market value. The stock, traded on are Virginia Duncan, whose term expired Division, which is continuing to pay atten- the American exchange, has been selling two years ago, and Michael Gammino and tion to broadcasting as well as to other in- in the 2 -1/2 range, but jumped to 4 -1/2 Luis Terrazas, whose terms ended last dustries, would receive $43,592,000 in last week. year. new funds in fiscal year 1980. This is about In his letter to shareholders in the last Five terms, including the one to which

Broadcasting Jan 29 1979 46 Week's worth of earnings reports from stocks on Broadcasting's index

Current and change Year earlier

Nef Per Net Per Company Period/Ended Revenues Change Income Change Share Revenues Income Share

Chris Craft Industries Inc. 3 mo. 11130/78 527,229,000 +22.2 52.288,000 +98.3 552 522,275,000 51,154,000 5.20 Columbia Pictures Industries Inc. 3 mo. 9130/78 134.019.000 +14.7 11.195.000 + 2.4 1.16 116,797,000 10,935,000 1.19 Combined Communications Corp, Year 12/31/78 289.336.000 +27.1 29.308,000 +42.1 2.83 227.603.000 20,625.000 2.11 Film ways Inc. 9 mo. 11/30178 115.726.000 +12.0 6.538.000 +153.8 1.47 103.291.000 2,576.000 1.02 Marvin Josephson Associates Inc. 6 mo. 12131/78 19.403.200 +14.5 3,270,800 +22.1 1.28 16.948.900 2.679.600 1.08 A. C. Nielsen Co. 3 mo. 11/30/78 90.770.000 +21.7 5,142,000 - 5.5 .47 74.577.000 5.440.000 .50 Scientific -Atlanta Inc. 6 mo. 12/31/78 54.229.000 +29.3 3.116.000 +32.9 1.18 41.950.000 2.344000 .96 Tektronix 24 wk. 11111/78 338,636.000 +29.9 32.460,000 +27.2 1.43 260.699.000 25,528.000 1.81 United Cable Television Corp. 6 mo. 11130178 13. 283,000 +31.3 1,652,000 +90.5 .81 10.118.000 867.000 .45 Walt Disney Productions 3mo. 12/31/78 154.672.000 +12.8 18.007,000 +34.9 .56 137.106.000 13.353.000 41

Mr. White is being nominated, expire in nomination. An extensive investigation in Washington has held that it is proper for March 1980. was said to have been conducted. The the commission to dispose of routine One name missing from the list that was results were never disclosed, but adminis- items by the "notation process" rather sent to the Senate and now said to be out tration officials say the nomination is than after discussion in open meetings. of consideration for a CPB appointment is "dead" The challenge arose in the appeal by that of Irby Turner, of Mississippi. Mr. Communications System Inc. of a com- Turner's nomination in 1977, to succeed mission decision denying Communica- Mrs. Duncan, was withdrawn after citizen FCC's tions' petition to convert KFMP(FM) Cape and civil rights groups protested that Mr. sunshine Girardeau, Mo., from a Class B to a more Turner, a wealthy Belzoni, Miss., lawyer procedure upheld powerful Class C station. The commission who had served in the state legislature and had denied the petition in 1975 on the is a former chairman of the Mississippi Washington appeals court approves grounds that the proposed change would Authority for Educational Television, had commission policy of voting require a deletion of the only FM assign- engaged in anticivil- rights activities. on routine items without hearing ment at Malden, Mo., as well as channel (BROADCASTING, Nov. 7, 1977). substitutions in three other communities The White House said at the time the The FCC has passed its first court test of in the state to alleviate short -spacing prob- charges would be examined before a deci- the manner in which it operates under the lems. sion was made on whether to resubmit the Sunshine Act. The U.S. Court of Appeals The court found no trouble with the

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Broadcasting Jan 29 1979 47 commission's rationale, and devoted most of its nine -page opinion to the argument that the commission, in denying recon- Changing Hands sideration, on July 27, 1977, had violated the Sunshine Act. The beginning and the end of station transfers: All of the commissioners had simply in- from proposal dicated on the "notation action list" that by principals to approval by FCC accompanies the agenda items distributed to members in advance of meetings that they were voting to deny reconsideration; Proposed Rowley (28.34 %) and his family, who also none asked for discussion of the item at a own WFUN(AM) -WREO -FM Ashtabula, WFXE(FM) Columbus, Ga.: Sold by meeting. Ohio. WFKY is on 1490 khz with 1 kw day Kamman Enterprises Inc. to Associated The commission had argued that the and 250 w Wxvw is on 104.9 mhz FM Broadcasting Inc. for $475,000. Seller night. notation process permits quicker action on with antenna 260 feet above average ter- is owned by Norman 1. Goldman, Sidney routine items, and avoids "the useless rain. Kaminsky and Charles Harris (33 1/3% gesture" of holding a public meeting on a each). None have other broadcast in- Other station sales proposed last week subject "which would only involve the terests. Buyer is owned equally B. Ken include: WWNS(AM) -WMCD(FM) Statesboro, casting of votes." by Woodfin, manager of woKS(AM) Colum- Ga.; KSWI(FM) Iowa, and The court said the legislative history of Clarida, bus, and Milton Hirsch, Columbus at- WWPA(AM) Williamsport, Pa. (see "For the the Sunshine Act indicates Congress in- torney. WFxE is on 104.9 mhz with 3 kw Record," page 66). tended to permit agency members to dis- and antenna 165 feet above average ter- pose of routine matters by the notation rain. process. Furthermore, the court said, Approved "notation voting enables WFKY(AM)- WKYW(FM) Frankfort, Ky.: government KDAL -TV Duluth, Minn.: Sold by KDAL agencies to expedite consideration less half interest in licensee, Capital Com- of Inc. to Palmer Broadcasting Co. for $7.25 controversial cases without formal meet- munications, is being sold to Reo-Cap Inc. million. Seller is subsidiary of WGN Conti- ings If all agency actions for $400,000. New partnership, Capital ... required nental Broadcasting, owned by Tribune meetings, Communications of Kentucky Associates, then the entire administrative Co., Chicago, which, in interlocking process would be a will be formed. Seller is wholly owned by slowed - perhaps to ownership with New York News Inc. (New standstill." Lake Communications, principally owned York Daily News), owns four AM's, two The court's was written by by Raymond Q. Armington (33.8 %), opinion FM's and four TV's in addition to Chicago Judge George E. and was Anthony S. Ocepek (20.9 %), William M. MacKinnon, 7}ibune and other papers. Buyer, prin- joined in by Judge David Bazelon France (20.9 %), and Richard C. and U.S. Gehring cipally owned by Daniel D. Palmer trust, District Judge Aubrey E. Robinson Jr., of (13.9 %). Group also owns WPVL(AM) owns WHO- AM -TV- KLYF(FM) Des Moines the District of Columbia, who was sitting Painesville, Ohio. Buyer is owned, and WOC- AM- TV- KIIK(FM) Davenport, both by designation. through subsidiaries, by Donald C. Iowa, WNOG(AM)- WCVU(FM) Naples, Fla., and Naples cable system. KDAL -TV is CBS affiliate on channel 3 with 100 kw visual, 20 kw aural and antenna 990 feet above average terrain. WVCG(AM)- WYOR(FM) Coral Gables, AMERICA'S OUTSTANDING MEDIA BROKERS A COAST TO COAST NETWORK Fla.: Sold by Independent Music Broad- casters Inc. to Insilco Broadcast Group (formerly Covenant Broadcasting) for $4,850,000. Seller is owned by Ted Niarhos, president (99.65 %), and his wife, Elizabeth (0.35 %). Buyer is subsidiary of Broad Street Communications Corp., which is owned by publicly traded Insilco Corp., Richard L. Geismar, chairman; EXPERIENCE .. . Fred E. Walker, president, and 12 others. Buyer owns WELI(AM) New Haven and WKSS(FM) Hartford -Meriden, both Con- necticut; WGSO(AM)- WQUE(FM) New ... RESULTS Orleans and KTOK(AM)- KXUE(FM) Oklahoma City. It also operates Oklahoma News Network, Oklahoma City. WvcG is on 1080 khz with 10 kw daytime and 500 w 1,000 Station Sales night. WYOR is on 105.1 mhz with 100 kw Over and antenna 600 feet above average ter- rain. KPBC(AM) Dallas; WYCA(FM) Ham- mond, Ind., and 50% of WDJC(FM) Bir- & COM PANY, I NC. mingham, Ala.: Sold by Crawford Broad- B LACKBURN casting Co. to Donald B. Crawford for $2,316,764. Seller is owned by Ruth RADIO TV CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS Crawford Porter and her children; it is sell- ing off jts holdings to individual family WASHINGTON, D.C. CHICAGO 00101 ATLANTA 30311 BEVERLY HILLS 80272 20000 333 N. Michigan Ave. 400 Colony Square 9465 Wilshire Blvd. members (see WDAC[FMl Lancaster, Pa., 1725 K Street, N.W. (312) 2744151 346 -6460 (404) 602.4656 (213) below). It has recently sold wwOM(AM) (202) 331 -9270 Nashville (see "For the Record," page 67) and WMUZ(FM) Detroit to family members and KFMK(FM) Houston to outside entity. 1129179 It retains wDcx(FM) Buffalo, N.Y.; WPEO(AM) Peoria, Ill., and KELR(AM) El

Broadcasting Jan 29 1979 48 Reno, Okla. Buyer is son of Mrs. Porter, Iberia, La.; WLRQ(FM) Whitehall, Mich.; the commission prescribes for broad- 14% owner of Crawford and 50% owner of wwGM(AM) Nashville and KGAA(AM) casters on occasion -in areas where WDJC. KPBC is 1 kw daytimer on 1040 khz. Kirkland, Wash. (see "For the Record," women and minorities are underutilized WYCA is on 92.3 mhz with 30 kw and an- page 67). (BROADCASTING, April 3, 1978). tenna 400 feet above average terrain. Mr. Marshall said the appointments of WDJC is on 93.7 mhz with antenna 550 Terry Banks, formerly with the staff of the feet above average terrain. Marshall notes Equal Employment Opportunity Commis- as associate general counsel, and of KMJK(FM) Lake Oswego (Portland), sion, Ore.: Sold by Communico Northwest EEO progress Patricia Russell, formerly with the com- unit, as chief Corp. to Harte -Hanks Communications mission's industry EEO of at the FCC, but the complaints branch as well as the Inc. for $1.3 million. Seller is subsidiary of transfer of James Jamison from the Cable Communico Inc. which is principally tells Ferris there's Television Bureau to the litigation division owned by Frederic W. Constant. It recently the Geneal Counsel's Office were worth sold KPOI(AM)- KHSS(FM) Honolulu. Buyer a long way to go of than a passing interest." is publicly traded group owner with four "more Black leader intends to hold But, he said, "while we are elated and TV's and five AM's; KMJK is sixth FM. It chairman to promise of agency gratified by these appointments, we must publishes 26 daily newspapers, 61 non - as model in employment practices remarks be- dailies and operates commercial printing temper our congratulatory cause we recognize that cracks have been and distribution services. Robert G. Mar- The National Black Media Coalition, made only in the visible tip of the but is president. KMJK is on 106.7 mhz which has been keeping an eye on the iceberg." He noted that the Citizens Com- with 100 kw and antenna 877 feet above FCC's own equal employment opportunity said an analysis of average terrain. munications Center performance, last week expressed some September 1977 statistics show that WRBT(TV) Baton Rouge: Sold by satisfaction with recent appointments of "men, particularly white men, hold trustees in bankruptcy for Jules B. blacks to policy- making jobs. But it made almost all of the higher grade jobs, while LeBlanc III to Cyril E. Vetter for clear it would continue to "prod" the com- females, largely black females, hold most $742,000. Seller is involuntarily transfer- mission until the FCC's affirmative action of the lower grade jobs." ing 70% of stock to Mr. Vetter who owned program "becomes a reality" and every Chairman Ferris, in remarks to the Na- 30% before transaction. Neither buyer nor commission employe has an opportunity tional Conference of Black Lawyers two seller has other broadcast interests. WRBT to reach full potential. weeks ago, acknowledged that much re- is NBC affiliate on channel 33 with 871 kw Indeed, NBMC Chairman Pluria mains to be done to make the commission visual, 174 kw aural and antenna 1,000 Marshall, in a letter to FCC Chairman "the model agency in terms of EEO per- feet above average terrain. Charles D. Ferris, reminded him that 10 formance" he had promised to make it WDAC(FM) Lancaster, Pa.: Sold by months ago the Citizens Communications (BROADCASTING, Jan. 22). But he said a Crawford Broadcasting Co. to Richard, Center recommended that the commis- number of mechanisms designed to Dan and Donna Crawford for $696,000. sion adopt goals and timetables -a remedy achieve that improvement are being con- Seller is owned by Ruth Crawford Porter and family (see KPBC(AMI Dallas above). Buyers are children of Mrs. Porter and own 14% each of seller. WRAC is on 94.5 mhz with 50 kw and antenna 500 feet Negotiations above average terrain. KNNO(AM) Aspen, Colo.: Sold by Aspen Appraisals Broadcasting Co. to Albert W. Vontz for $690,000. Seller is owned by William Radio Dunaway and Barbara Moore. Mr. Duna- T.V. way has 45% interest in KGLS(FM) Glen- Class A -FM wood Springs and 25% interest in KBCR- Newspapers AM-FM Steamboat Springs, both Colorado. EAST COAST Miss Moore has no other broadcast in- CATV terests. Buyer owns KNOP(AM) Newport, Medium Market Ky. KsNO is 5 kw daytimer on 1260 khz. Financing WFGL(AM)- WFMP(FM) Fitchburg, Mass.: Sold by WFGL Inc. to Montachusett real Broadcasting Inc. for $592,000. Seller is $367,000- including owned by George I. Chatfield and his wife, (703) 82 1-2 552 estate. Ideal owner/ Marie, who have no other broadcast in- station; 29% terests. Buyer is owned by Robin B. Mar- operator tin (55 %), L. William Seidman (22 %), Er- down -terms to be nest S. Johnston (22 %) and Thomas Shine negotiated. (1 %). Messrs. Martin and Seidman are Cecil L. former Ford administration White House staffers. Mr. Johnston is Washington ad- vertising executive and owner of A Confidential Service to WOLF(AM) Syracuse and WRUN(AM)- Richards, Owners & Qualified Buyers. WKGW(FM) Utica, both New York. Mr. Shiite is vice president- general manager of inc. Utica stations. WFGL is on 960 khz with 1 kw full time. WFMP is on 104.5 mhz with media brokers 50 kw and antenna 280 feet above average terrain. Suite 408, 7700 Leesburg Pike Other station sales approved last week Falls Church, Va. 22043 include: WCCF-AM -FM Punta Gorda, Fla.; WAIL(AM) Baton Rouge; KNIR(AM) New

Broadcasting Jan 29 1979 49 sidered. One involves the use of targets for percentage increases in the employment of any groups whose representation at the commission is below work -force parity -a technique commission officials say is es- sentially the same as goals and timetables. Mr. Marshall indicated that NBMC's concern with what it regards as the com- mission's inadequate EEO program is not confined to difficulties of minorities in moving into positions of responsibility within the commission. The concern is re- lated also to what is seen as the handicap black lawyers are under in attempting to follow whites in moving from government Who are we? Robben W. Fleming (c), the new president of the Corporation for Public to private practice. Broadcasting, held a closed circuit question- and -answer session with public television He said the "selective exclusion" of stations last Tuesday. The most important question now facing CPB, Mr. Fleming said, was blacks from some areas of the commission defining goals. "I don't sense the system has defined what it wants to accomplish " -a con- has discouraged blacks from applying for dition, he said, he hopes to rectify. Fielding questions with Mr. Fleming were PBS president jobs there, with "devastating" results for Lawrence Grossman (I) and William T. Reed, PBS senior vice president, station relations. the career aspirations of young black pro- One area of concern from questioners was the system used for allocation of funds. Mr. fessionals. Minority attorneys, he said, are Fleming admitted the current system has generated "considerable dissatisfaction" among no different from "most attorneys who board members. Another area for study, he said, will be whether to put new stations into select government employment as a kind operation or upgrade existing ones. He said, however, that such matters will have to wait of graduate school" for refining skills and until the budget is squared away. As for his reasons for coming to CPB, Mr. Fleming techniques for later use in private practice. stressed that he had no personal stake in the position "in terms of wanting to aggrandize Only one black lawyer is said to have my own experience;' adding that he would be satisfied if his term resulted in an improved moved from the commission to a private operation. And to accomplish these improvements, he said his mind was "quite open" for law firm - Roderick Porter, former aide to suggestions. then -Chairman Richard E. Wiley. The letter drew a soft response from the commission. The chairman's office said Failure to inform commission of these tional" programing service. Mr. Ferris "will stand on the comments in plans, citizen group said, "is a violation of American Women in Radio and Televi- his speech." And Commissioner Tyrone the `public trusteeship' obligation of the sion suggested that the rules and regula- Brown, who received a copy of the letter, licensee." tions be addressed only to the composi- said Mr., Marshall is "correct in tion of telecommunication entities. "Re- acknowledging that the commission has quirements addressing the presence of made some significant moves in recent women and minorities in programing and/ months and that we still have a very long NTIA gets many ideas or the needs and interests of women and way to go ... Continued scrutiny by him on how to spend its minorities in the community may be and other interested groups will be very benevolently intended. However, any such helpful as far as I am concerned." construction grants use of programing as a criterion would in- vite government intrusion, would raise The National Telecommunications and In- constitutional and legal questions, and formation Administration has received a Media Briefs could well affect more unfortunate results wide variety of comments concerning the than beneficial ones." adoption of rules to govern the issuance of Other points raised by those comment- Draper update. Ken Draper, former ex- and construction planning grants, for ing were that priority should be given to ecutive editor at Westinghouse Broadcast- which NTIA is authorized to administer applications that would bring public broad- ing Co.'s KFWB(AM) Los Angeles, has $40 million for each of the fiscal years casting programing to listeners and pleaded innocent to grand theft and forg- 1979, 1980 and 1981 (BROADCASTING, viewers who live where they do not receive ery charges. Los Angeles district at- Jan. 15). any service of this kind; facilities other torney's office, based on Westinghouse NTIA was given the new responsibilities than public braodcasting should audit, alleges that Mr. Draper stole stations under the Public Telecommunications Fi- be identified as eligible to apply to the pro- $14,290 from Westinghouse primarily by nancing Act 1978, and it is seeking of gram, and the rules should stress that a having employes kick back unwarranted applicants, comments on eligibility of noncommercial telecommunications en- overtime checks to him (BROADCASTING, applicants and priority of (minorities tity must be engaged in serving the public Jan. 8). Case is scheduled for preliminary and women, for instance), processing in its broadest definition with programs, hearing in Los Angeles Municipal Court evaluation of applicants, and administra- not just simple information. Feb. 27. He is out on his own recog- tion and recovery of grant funds. nizance. The Public Broadcasting Service recom- Florida furor. Citizen group in Miami has mended that while the analysis was being petitioned FCC to deny renewal of non- done (NTIA is at the "advance notice of CCB blocked in try commercial WPBT -TV Miami (ch. 2) on proposed rulemaking" stage), an interim for Asheville U ground that licensee, Community Televi- funding process should be established so sion Foundation of South Florida, has programing can go forward. FCC says plan to use station "deceived" commission in station's PBS urged that the final regulations con- as satellite for present renewal application regarding proposed ex- tain provisions to insure that public operation in Greenville penditure of funds. Citizens Committee telecommunication facilities are free from would be wasteful use of spectrum for Integrity in Public Television says "unwarranted intrusion and control" by Community Television Foundation failed government agencies or external forces. It The FCC, invoking a spectrum -efficiency to inform commission in renewal that it in- also cautioned NTIA to be wary of opera- argument, has said it cannot approve the tends to spend $1,887,750 to build second tions which rely on single sources for pri- sale of WANC -Tv (ch. 21) Asheville, N.C., station in Palm Beach, and that that total vately contributed operating funds. In ad- to Carolina Christian Broadcasting Inc. includes $822,633 of $1,036,147 available dition, PBS recommended that public without a hearing. CCB, which owns for current operations of Miami station. funds be used to help provide an "educa- WGGS -Tv (ch. 16) in nearby Greenville,

Broadcasting Jan 29 1979 50 S.C., wants to acquire the financially trou- ect with Procter & Gamble, it was learned. ble Asheville station for $60,000, and use Programing When announced, that series may be held it as a satellite. up as vindication of Mr. Silverman's However, the commission contends that much -discussed suggestion that adver- CCB, by relocating its ch. 16 transmitter to Silverman putting tisers get back into prime -time series pro- one of three sites in the area, could cover duction (BROADCASTING, Sept.18,1978). Asheville as well as Greenville. Thus, the distance between If NBC's reliance on Universal is to commission said, that to grant CCB lessen, Universal President Donald Sipes another channel in Asheville would not be himself and NBC's says he is striving to increase his studio's efficient use of the spectrum. The com- representation on all three networks. Dur- mission said it was not concerned about second season ing an interview in Los Angeles (also see the possibility of the Asheville station "Profile," page 83), Mr. Sipes detailed going off the air; it said its experience indi- While Universal's Sipes says Universal's flourishing production inven- cates that independent operators are filing that company is broadening tory beyond the nine weekly hours cur- for UHF frequencies in smaller markets. network allegiances elsewhere rently on the prime -time schedule. High- The rationale did not satisfy Commis- lights of the list are: sioner Margita White, the lone dissenter, The nine new shows going aboard NBC - In comedy, where there has been a who noted that CCB proposes to increase TV's second -season prime -time line -up concerted effort, Charlie Joffe, a long- the service by WANC -TV. She said she should not be construed as representing time associate of Woody Allen, is working prefers "an assignee at hand offering full - the network's first Fred Silverman sched- on an NBC pilot starring Ted Bessell and time service and local origination" to ule, the NBC president has told BROAD- called Good Time Harry. John Landis, "two unidentified and, I believe improba- CASTING. who directed Universal's theatrical, "Na- ble, operators out there." Asked specifically about the five new tional Lampoon's Animal House," is ad- programs ordered from Universal TV, Mr. vising on several comedy projects. Tur- Silverman said, "I wouldn't read anything nabout producer Sam Denoff (The Dick Ray still has his say into what happened at midseason. That Van Dyke Show, That Girl) is working was an extraordinary circumstance, in the with Joe Byrne on The Jogger, a half-hour on fairness doctrine sense that I've only been here seven comedy for CBS -TV. Jerry Davis months, and very seldom does a network (Bewitched, The Odd Couple) is produc- And the FCC's former top cop put nine new shows on in a second season." ing a CBS pilot based on the film, "House says that it continues to work Of the program prospects available to Calls;' and CBS has ordered another pilot NBC for scheduling at midseason, "a based on the movie, "I Wanna Hold Your William B. Ray, former chief the FCC's of fairly decent percentage of shows were al- Hand ?' called Just Us Kids. Finally, Complaints and Compliance Division, ready in development?' he said. "BJand Everett Greenbaum and Jim Fritzell, fresh said last week that the fairness doctrine, the Bear was a pilot that was made long from five years of writing for M *A *S *H, while hard to administer, has greatly con- before I got to NBC, and Turnabout was a are working on several comedy pilots still tributed to the public interest. But he ad- script in the works. I really could go on." under wraps. that the law, most licen- ded even without Mr. Silverman reiterated his philosophy In dramatic series, miniseries and would try to the pre- sees probably observe that "the more suppliers we have con- made-for -TV movies, Universal has two cepts in the legislation. outlined tributing to the network schedule, the short -order series upcoming on NBC, The Speaking to the Federal Communica- stronger the schedule is going to be." His Duke and Harris & Co. Miniseries are in tions Bar Association, Mr. Ray repudiated statements to that effect during his maiden the works based on the book "Mayer and charges that the fairness doctrine is an un- news conference last June led to some in- Thalberg" by Samuel Marx (six hours for manageable burden to the broadcast in- dustry surprise at the five -show order from CBS), on Ernest Gann's "The An- and the FCC high marks for dustry, gave Universal in November (BROADCASTING, tagonists" (eight hours for ABC), on Sir its handling of the regulation. July 31, Dec. 18, 1978). Walter Scott's "Ivanhoe" (four hours for don't think the FCC's record is bad "I "We bought as many [Universal] shows NBC, from Kenneth Johnson) Irving compared to other agencies and the as we did because, based on our develop- Shaw's "Beggar Man, Thief" (six hours Mr. Ray said. He noted that com- courts?' ment, those were the best shows we had," for NBC) and three Operation Prime Time plaints the time to process fair- concerning Mr. Silverman said. He added that "coinci- projects, John Jakes's "The Rebels" and ness doctrine inquiries are often un- dentally," only two of NBC's projects in "The Seekers" and another property yet justified. Routine letters to complainants, the works for next fall are from Universal. to be selected. he said, are usually answered within a few One of those may be a co- production proj- Two -hour movies included "Spectre" days; rulings, however, may take con- siderably more time due to the corre spondence among all involved parties. Mr. Ray, who earned the reputation of being outspoken while with the commis- _ATTENTION ! sion, said that, as the licensee of a radio station before his FCC service, he never MEDIA BUYERS - WEST PALM -BOCA MARKET felt the fairness doctrine inhibited him or his staff from taking up controversial issues. "Those who speak out the most Introducing WNGS, known in Palm Beach County as WINGS 92 this may not FM, a hot, new rocker, locally owned and operated, programming among broadcasters against TM Stereo Rock and aggressively marketing to catch and over- have the most experience in dealing with take two tired competitors. Sound like a good bet for your next it," he said. buy? Call Bob Feltz, V.P. for Sales 305 -844 -6343; He'll tell you He added, however, that the law was more about .. . "not graven in stone;" and there may be better ways to apply it than have been used in the past. 92 FM Mr. Ray retired from his post last year, but has continued working for the com- mission in a consulting capacity. He em- phasized that his remarks were personal observations, and not the official FCC ?NOE position.

Broadcasting Jan 29 1979 51 UHF: Suddenly it's sexy

Whatever growth is going to come in over -the -air television is going to come in UHF. Not long ago, that realization -one dawning on more and more people these days -might have seemed a bleak prospect. UHF's were the ugly ducklings of TV, and no one expected them to turn into swans. Better than that, they turned into moneymakers -not only operating at profits but selling at premiums. No wonder that -among other evidence of UHF's exploding prospects- there's been a three -fold increase in applications for facilities. BROADCASTING, which has had its reportorial eye on UHF all along, thinks this medium's time has come. We'll say so at great length on February 26. Among other things, we'll talk about: The growth factors. How much UHF has advanced over the last 27 years, and why. The technology. How much better it can get, and when. The bottom lines. Totalling up the dollar values of the UHF business and station- trading marketplaces. The pioneers. Profiling a special breed of believer who dared to be different, and lived to tell the tale. The good with the bad. Satellites. The boon and the bane of superstations. The plusses and minuses of cable. The born -again prospect of pay TV. Plus. A complete listing of UHF assignments, showing occupants, applicants or availability. We've even got the title -"UHF: The Last Frontier." Now all we need is you. Prime positions are available through the BROADCASTING representatives listed below.

You belong in Broadcasting 2 Feb 26

Our end of the line. For advertising placements from the North, Midwest and East, call Win Levi or Dave Berlyn at (212) 757 -3260. From the South, call Peter O'Reilly at (202) 638 -1022. From the West, call Bill Merritt at (213) 463 -3148. From any point of the compass, call David Whitcombe or John Andre at (202) 638 -1022. with David Janssen and Susanna York, the helped ABC to its first Monday -night win San Francisco. first television production by Carl Forman of the season. A Tim Conway special pro- Those stations are among the 22 inde- ( "High Noon" and a host of other theatri- duced a 28 share that didn't help CBS's pendents carrying the series. Defecting cal credits) and "The Roberto Clemente Monday -night cause. WRKP in Cincin- network affiliates round out the 49- station Story," from Stanley Robertson. nati, moving into CBS's Monday -night line -up (BROADCASTING, Nov. 20, 1978): Mr. Sipes also said that NBC's order for schedule at 9 p.m., pulled a 33 share while 19 from CBS -TV, seven from NBC -TV Mrs. Columbo is at this point a short one NBC's movie, "Charlestón" -which and one from ABC -TV. of six episodes. Efforts to prop up the sag- NBC's Today critic had panned, recom- CBS -TV's smaller line -up during that ging Battlestar Galactica on ABC have mending CBS's WKRP instead (BROAD- hour apparently took its ratings toll. The been "desperate ... that's a bad word ... CASTING, Jan. 22) -came in with a 30 Incredible Hulk, scored only a 13.7 rat - intensive," he said, and he is very con- share. ing/20 share, well below what might have cerned about the current scheduling of CBS's much -praised but low -rated been expected had the full network been Universal's Rockford Files and Quincy on Paper Chase, which the network is moving intact. The Hulk moved into the 8 -9 p.m. NBC and of The Incredible Hulk on CBS. around in an effort to pick up audience, time period that night; The Jefferson and Defections of CBS affiliates for Mobil Oil's had what CBS authorities called a "disap- Good Times previously had been there. Edward the King may "kill" the Hulk, pointing" 12.9 rating and 22 share in its Prior to Edward's launch, NBC -TV had Mr. Sipes fears. appearance on Friday at 10 -11 -about two expected heavier defections by its affili- He also complained about the lack of share points more than it had been getting ates. However, a few stations, including lead time the networks have given pro- on Tuesdays at 8. Beginning Feb. 6, Paper WBAL -TV Baltimore; WJAR -TV Providence, ducers to come up with shows ordered for Chase is scheduled for Tuesdays at 10 p.m. R.I., and WCMH -TV Columbus, Ohio, midseason. "It scares the hell out of us," for four weeks. returned to the network fold. Mr. Sipes said. "Our livelihood depends CBS was not that disappointed with the Network scheduling announcements on making good product, and we owe that performance of its new White Shadow en- were said to have changed the stations' to the people who watch. We all have to try, which scored a 15.6 rating and 25 share pre -emption plans. And in each case, the work to try to stop this, for our own sur- against a one -time scheduling of ABC's stations claimed to have offered to play vival and for the survival of the creative Loue Boat on Saturday at 8 -9. Loue Boat Edward a different evening. Mobil re- talent. We're brain -damaging these peo- had a 21.0/34. jected that, wanting same -time, same - ple " NBC's new Di/f'rent Strokes comedy night scheduling across -the -board. slipped three share points from its previ- CBS -TV, the most severely hit by defec- ous week's high but came in with a respec- tions, paved the way for Mobil to pick up table 35. the series (with distribution by SFM Even Super Bowl The Super Bowl runover on NBC played Media Service Corp.). Rights to Edward, couldn't keep hob with CBS's normally high -rated 60 produced by Britain's ATV Ltd., originally Minutes, which slipped to a 15.9 rating and had been held by the network which sub- ABC out of first 23 share, placing 47th out of 60 programs sequently released the series to Mobil for rated. NBC's Weekend, with a 9.1 rating $2 million. Network wins week ended Jan. 21 and 16 share, was again at the bottom. five points ahead of CBS, NBC ABC's new "Animal House" deriva- tive, Delta House, scored well in the 8:30 -9 ABC -TV swept to another prime -time vic- Thursday spot following Mork and Mindy Jacobs scathing tory in the week ended Jan. 21 -this one coming in with a 41 share (three points in dressing down by five rating points, one of its biggest below Mork). NBC's version, Brothers spreads of the season. and Sisters, also making its first ap- second -season shows ABC won every night except Sunday, pearance, had a 31 share at 8:12 -8:42 Sun- when the Super Bowl on NBC ran into day, following the Super Bowl. Even at ABC, which he notes prime time for almost an hour with an The ABC and CBS ploy of scheduling has a high rate of success with average rating of 42.5 and a 62 share, football movies on NBC's Super Bowl new programs, the latest entries followed by a 22- minute postgame wrap - night seemed to work. ABC's "The will probably all fail, he says up that averaged 31.7/47. Even with the Longest Yard," a rerun, pulled a 39 share, is Super Bowl advantage, NBC wound up while CBS's "Black Sunday" scored at 35. Broadcast consultant Herb Jacobs pre- dicting more good times for top- ranked third for the week by a tenth of a point. NBC's Centennial had to settle for a 27. The ratings: ABC 23.5; CBS 18.5; NBC ABC as the networks head into their sec- 18.4. ond seasons. ABC's Tuesday -night comedy block In a speech to the California Broad- commanded a 45 share as three of its pro- casters Association, the president of grams surpassed the season's previous top TelCom Associates Inc. said the new rating for a regular series. Laverne & `Edward the King' season will be "an overwhelming win for Shirley took the highest- rated -series gets royal ratings ABC with NBC and CBS still fighting to record away from another ABC entry, stay out of the cellar." Mork & Mindy, by pulling a 35.3 rating Mobil's offering comes in But Mr. Jacobs added that although and 51 share. Happy Days, and Three's number one in D.C., two in L.A., ABC will walk off with more than its share Company both came in with 34.3 ratings three in N.Y. and four in of winners, its second -season entries will and at least 50 shares, also exceeding the Chicago and S.F. with CBS suffering not contribute much to that success. In Mork & Mindy mark of 33.8. Taxi from 19 affiliate defections fact, he said, the new lineups hold little followed with a 28.5/43 and Starsky and promise for all three networks. Hutch with a 21.5/36. Mobil Corp. on Jan. 17 launched its ad hoc "I don't expect any of ABC's five new Against this line -up, a CBS Reports network for Edward the King, and in entries to make it. I don't expect any of special, "The Boat People" had a 12.0/18 Washington, was able to beat all network CBS's six new entries to make it. And of and the CBS movie, "Skyrider," pulled a competition. NBC's eight newcomers only BJ & The 16.1/25, while NBC's Grandpa Goes to For the first of 13 Wednesdays, from 8 Bear has a chance," Mr. Jacobs predicted. Washington scored a 13.1/19 and the NBC to 9 p.m. (NYT), Edward earned top Mr. Jacobs, who has built an industry Big Event' "Murder in Music City;' had a place for wrrc(Tv) Washington. Other reputation for spotting winners and losers, 14.0/22. available ratings showed it won a second cited inefficient management as the cause How the West Was Won returned to place for KTLA(TV) Los Angeles, a third for the dismal records at CBS and NBC. ABC's Monday -night line -up and, with a place for wNEW-TV New York and fourth He said, for example, that over a 15- 31 share following Mork & Mindy 's 38, place for WGN -TV Chicago and KTVU(TV) month period, NBC has had only one sur-

Broadcasting Jan 29 1979 a:A vivor (CHiPs) out of its 26 new shows. Yet, he noted, except for Fred Silverman, "every single one of the other NBC NBC reaffirms architects of failure are still on the job, helping to blueprint more stiffs, no faith in radio doubt" Mr. Jacobs pointed out that CBS also has in word and deed demonstrated inept program develop- ment. Of 28 new shows over a 15 -month Affiliates convention hears of plans period he noted 23 failures, one good for a new, youth- oriented service, show, two marginal entries and two more O &O's, satellite networking "stiffs." program improvements, additions ABC's record tells a different story, Mr. Jacobs said. Four of the five new shows NBC officials presented to their radio net- ABC started out with this season have be- work affiliates last week a set of blueprints come hits, with only Apple Pie failing -a encompassing: record he called "amazing." Over a 15 -month period spanning 21 A new radio network ... new shows, the network had 10 successes. Radio station acquisitions ... Verne This gave ABC an efficiency rating 44% New and better programs ... higher than NBC and 30% higher than Delivery of programs by satellite ... CBS, he said. And greater success for all. "We are actively seeking acquisitions in If Mr. Jacobs's forecasts for the new the top 20 radio markets, but not neces- season come true, ABC will win the rat- From Richard Verne, the radio net- sarily an AM and FM outlet in the same ings war going away. He predicts that net- work's executive vice president, came the city," Mr. Silverman said. "We intend to work will win five nights: Tuesday, promise of a new network service to be find the stations that will satisfy our basic Wednesday, Thursday, Friday and Satur- launched on a test basis over the next six objective to make radio a bigger and better day, and will be runner -up Monday and months. business at NBC" Sunday. "Aimed specifically at stations attracting CBS, he says, should win Sunday, be large 12 -34- year -old audiences, the Importance of satellite distribution runner -up Wednesday, Thursday and Fri- mainstay of this service will be uniquely was underscored by Mr. Verne. "Program day, and will be out of it Monday, Tuesday formatted two- minute newscasts, 24 hours delivery will be the challenge of the 80's," and Saturday. per day, seven days per week; music he said. "In a word, satellites." And he that NBC Radio not be And NBC, he predicts, will win Monday, specials, and a limited number of said while "may will be runner -up Tuesday and Saturday, miniprograms," Mr. Verne said. the first into satellites," it "will give you and will lose Wednesday, Thursday, Friday He added that Burkhart & Abrams has the best system." and Sunday. been hired as consultant and that en- Given that "getting there is half the bat- couragement for a new service has come tle,' Mr. Verne said that "program deliv- from current NBC affiliates that have con- ery will be the challenge of the 80's. In a word, satellites." And while he said that Please send temporary FM companion stations. Mr. Verne said later that the network NBC Radio might not be the first on the Broadcasting test will be started in stages -with, say, bird, he promised affiliates "the best 6i programing for six hours daily starting system." The newsweekly of broadcasting and allied arts about March and other blocks to be added Mr. Verne asserted that the industry, not Name until the full 24 -hour schedule is reached just NBC, needs the right kind of system: around midyear. He thinks that to succeed "Therefore, we challenge all program sup- Company it will need to cover 85% of the country's pliers to avoid self- service and design, de- Cl Business Address top 100 ADI's, and to attract advertisers velop and install a compatible satellite Home Address will have to deliver at least 500,000 per- delivery system that meets the needs of in- sons in the average quarter -hour. dividual stations...." That also means a City The projected network's schedule of two system "which will permit open entry to State Zip minutes of news per hour, Mr. Verne said, all those seriously interested in supplying will require much less commitment from programing," he said. Type of Business stations and therefore should attract far On other fronts, Mr. Verne told the more than did the ultimately discontinued affiliates: Title /Position News and Information Service that NBC The network has been profitable for each of the past three years and Are you in cable TV operations Yes No launched in 1975, designed for all -news should stations and feeding news around the continue in the black, "allow[ing) us to Signature (required) clock. substantially increase our news and pro- graming 3 years $105 2 years $75 1 year $40 About 40 -50 people will be hired for the investment in the coming ICapadran and international subscribers add S12 /year.) planned new service, Mr. Verne months." He specifically pointed to Bob 1979 said. He Cable Sourcebook S20.00 Rush, vice president of marketing and de- Of payment with order $15.00) said he expected that most, but not all, of 1978 Yearbook $37.50 the affiliates would be FM stations. And velopment, as having "single -handedly (If payment with order $32.50) he thinks that by midyear he'll have a pret- developed over $2 million in new business 'Cl Payment enclosed Bill me Across the Dial $3 ty good idea of whether the idea will suc- for the radio industry in the past year." (Puce includes postage and handling. Prepaid orders only.) ceed, and will know for sure well before The "problem of inventory- intrusion" the end of this year. No name for the ser- has been recognized, Mr. Verne said. Two r vice has been decided upon. new features, Scouting the Outdoors and The Liz Smith Show, will carry five fewer For Address Changes Place Most From NBC President Fred Silverman minutes weekly than the shows they and Executive Recent Label Here. Vice President Irwin replace, he said. As of July 1, similar Segelstein came word that NBC, which reductions will be made in Confrontation once was selling off its radio properties, and Moneyline, he added, saying that there now intends to regain a V Ì `s full complement will be further reductions if necessary. by buying three FM's and three AM's (see National back -up to the "sell- radio" 1735 DeSales Street. N.W., Washington. D.C. 20036 story page 55). campaign will be continued by expen-

Broadcasting Jan 29 1979 54 diture of $1 million for advertising and transmission. Mr. Thayer called for radio with 28 million listeners, followed by 25.3 promotion. "Our 1979 advertising budget broadcasters to take advantage not only of million for CBS; 24.6 million for ABC's will be the largest for NBC Radio in 20 technology, however, but of their own American Information; 22.1 million for years," Mr. Verne said. creativity. ABC's American Contemporary, 22.1 mil- The "key word" in news "will now be Chuck Renwick, vice president, lion for ABC's American Entertainment, flexibility." Mr. Verne noted that News on affiliate relations, reported a healthy con- 21.5 million for Mutual, and 12.5 million the Hour has already become NBC Hourly dition for the network. Since the last full for ABC's American FM. News with a pre-feed at six minutes before radio affiliates convention in June 1976, Marion Stephenson, vice president, the hour. Some 25,000 reports and ac- he said, NBC lost or canceled affiliations in radio and industry relations, talked about tualities were offered in 1978, he said, up 16 markets, switched affiliations in 23 the network's commitment "in all aspects 20% from the previous year, and at an markets and added 48 markets. That rate, of radio from Washington to the grass average cost of $25 per report. he said, amounts to "a new station in the roots." News of eight music specials in 1979 line -up every two weeks." Concerning next fall's fourth series of came from Ruth Meyer, director, program Competitively, Mr. Renwick laid claim regional meetings, she said new subject development. The first, to be offered Feb. to several areas where NBC Radio is num- matter will be introduced: "day -to -day 9, 10 and 11, is called Willie Nelson ... the ber one. Referring to the Statistical Re- legal advice, advertising and promotion Redheaded Stranger, she said, followed by search Int.'s RADAR study for autumn ideas ... new research ideas." Another others on Paul McCartney, Neil Diamond, 1978, cume audience, nationwide adults, session, she added, will be on NBC James Taylor and Carly Simon, John 18 +, for example, he said NBC is on top Radio's co -op advertising service. Denver, Kris Kristofferson and Rita Coolidge, Ray Charles and Barry Manilow. Ms. Meyer also said that the radio net- work is planning "other 'me' generation specials" involving "ESP and UFO's, cults and the occult, mysticism and hyp- notism, clones and clowns, the dark side of the mind and the other side of Gene Shalit." She said that "at NBC we're not ivory tower thinkers creating art for audiences that no longer exist." Jeffrey Kulliver, director, sports pro- graming, gave promise of more events to be covered, new sports features and better transmission quality. He said that "day -to- day programs will only originate from events when we can maintain the quality of the program." Being planned are tips on running, he said. Each tip would be "built into a 60- second commercial that will be played within regularly scheduled programs." He characterized NBC Radio's Olympic Boosters: Silverman, Segelstein Odyssey package of series as "the cor- nerstone revitalized of our sports pro- the network's people and its determina- graming." NBC Radio affiliates reassured by top officials that the company tion "to provide the help you must have to Jo Moring, vice president, NBC wants to work for and with them serve the needs of your own com- Radio news, said that her operation will munities" continue its "tradition of superior report- Affiliates of the NBC Radio network were "Since I joined NBC last June," Mr. ing" and that "we are now enhancing that given the word repeatedly last week, by the Silverman said, "we have started the com- image by not only telling our listeners highest management officials, that NBC is pany on an orderly course of change and what is happening but why they should in the radio business to stay and to improvement in every area of its opera- care about it." prosper -with them. tions. The objective is leadership in every She spoke of a more personal style - From NBC President Fred Silverman area - radio, television, owned stations, "one person, that's what our audience ul- down, speakers at the network's first con- sports and news. We are after the kind of timately reduces to...." vention of its own in five years told the leadership that grows from excellence in Jack Thayer, executive vice presi- about 280 affiliate representatives assem- everything we do, in everything we put on dent, special projects, called for solidarity bled at New Orleans's Royal Orleans hotel the air. We want audience leadership, be- among broadcasters. "Competition is that the network and the stations are cause we cannot succeed without it" great," he said. "It refines and defines partners, and that the network intends to Indeed, he said, the NBC Radio net- what works best. But we need a reasoned, serve them. work now has "the largest audience in its unified voice in responding to critics at any Mr. Silverman set the tone in Monday's history," reaching 28 million adults a level." opening -day luncheon speech. He week, and also has "more number-one He said that government regulators have reviewed and elaborated on plans pres- rated affiliates than any other network." to be reminded that "profits pay for ented by other speakers, including plans to "That's the kind of record we can all be progress. Santa Claus doesn't put systems put a second, youth- oriented NBC Radio proud of," he continued. "We are deter- into the sky. People do. Capitalist people." network into operation on a test basis mined to go on from there to a position of He urged that bureaucrats be told within six months; plans for NBC to ac- undisputed leadership in network opera- enthusiastically "about what radio stations quire three more AM stations and three tion. We have no intention of settling for and networks do with the positive results more FM's, and plans to upgrade the less than the best." of a P &L statement." quality of the network's service to its affili- Mr. Silverman also saw NBC Radio's And some of the positive things Mr. ates (preceding story). stepped -up efforts as helping radio gen- Thayer sees in store: automation, broad- But the thrust of the Silverman speech erally: "We all know that radio today is band amplifiers for FM transmitters, cir- was to underscore NBC management's woefully underpriced and underutilized. cular polarization for TV, digital satellite commitment to these plans, its support for National advertisers are spending less than

Broadcasting Jan 29 1979 CC 5% of their media dollars in radio. Many of by Worldvision Enterprises, covers Nazi do miss some events, Mr. Simmons said, them are not using the medium creatively extermination of Jews. but ABC "should have gone after the sto- enough, and their commercials show it. During a break in the episodes last ry and not gone off the air until it was pur- For our part, radio can be made more at- week, West Germany Chancellor Helmut sued and reported" (see below). tractive. And it can be sold better than Schmidt was on the news recommending we've been selling it. that the show be watched. And although "Since I came to NBC, we have looked the WDR regional network normally ex- at these problems squarely, and we have pects an audience of about 15% of the pop- Sports good for ABC decided that a concerted effort on our part ulation, it was said that one out of every can be a big factor in helping change this three West Germans had watched the first Spence estimates it brings in situation." two episodes. $100 million more than it does The affiliates also heard assurances from When WDR aired a documentary in ad- for CBS and NBC; he and Arledge Mr. Silverman's right -hand man, Irwin vance of Holocaust earlier this month, an- offer explanation for Hayes coverage Segelstein, NBC executive vice president, tenna lines at a transmitting station were broadcasting, whose jurisdiction includes bombed. Authorities reportedly are blam- Sports programing on the three commer- radio. ing right -wing extremists for the bombing. cial television networks should bring them "I have only one message," he said, Special guards were said to have been $650 million in advertising revenues this "and that is to state unequivocally the assigned to the transmission facilities year, and ABC believes it will pull about renewed commitment of NBC's corporate thereafter. $100 million more than its competitors. management to radio -to radio as a Prior to its airing, the program met with Those were the projections of James medium, to networking and to continued mixed public and press reaction in West Spence, senior vice president of ABC growth as a station operator." Germany. Some said a larger network Sports, who spoke last Wednesday to a Mr. Segelstein noted that NBC's dedica- should have taken it; others wanted no group of television critics in Los Angeles. tion to radio led to the decision last fall to play. According to Mr. Spence, ABC will derive reorganize the medium into three separate Once it began, about 16,000 telephone $275 million in sports revenues this year, operating units with the radio network calls were said to have been received at CBS $190 million and NBC $182 million. under Executive Vice President Richard the regional network's headquarters. Early Mr. Spence did not go into reasons for the Verne, the AM stations under Executive calls reportedly were complaints about old discrepancy between ABC and the other Vice President Robert Mounty and the wounds being opened up. Subsequent networks, but a major factor would be its FM stations under Executive Vice Presi- reaction, however, was said to have been prime -time football contract in addition to dent Walter R. Sabo Jr. generally favorable. a heavier sports schedule over -all. Mr. Segelstein pledged that "a substan- WDR reportedly paid $543,000 to air A topic of particular interest to the crit- tial sum" will be allocated in 1979 to pro- the miniseries. ics was ABC's noncoverage of the incident gram development, and added: in which Ohio State football coach Woody "This budget will allow for talent ac- Hayes struck a player during the Gator quisition, for pre -air testing of program NBC -TV is working up Bowl (BROADCASTING, Jan. 8). Mr. Spence ideas, for production techniques and for called ABC's failure to report the alterca- all the tools that a program director or nighttime sports show tion "an unfortunate, isolated incident news director needs to package the creative [not a cover-up], in which a number of cir- elements that assure program leadership." It will be legitimate,' not cumstances added up to the result. Among Mr. Segelstein also promised "an infu- `trashsport; says Simmons the circumstances cited: the erasure of the sion on new people" and said NBC Radio event from replay equipment, the inability shortly will accelerate the pace of its in- NBC Sports is developing a prime -time to recover it from the live feed and the ternship program at the station level and sports series for possible use on NBC - reluctance of announcer Keith Jackson to move it to the network level by mid -1979. TV's 1979 -80 schedule, according to Chet report something he hadn't seen. He called on all NBC Radio affiliates to Simmons, president of the sports division. ABC News and Sports President Roone Mr. told a luncheon meeting become "partners" with the network and Simmons Arledge agreed in a later session that "a provide "feedback." He asked them to ad- of television critics in Los Angeles last series of crazy coincidences" was respon- Monday that, because the had just vise the networks how they feel about the project sible. "I thought it was awful, as you did," programs, features and services. gotten under way, he could give no details he told the critics. "These things happen say would The NBC Radio network affiliates held a on its content other than to it but it's certainly not something we're joint convention with NBC -TV affiliates to probably be a one -hour program focusing proud of." Both Mr. Arledge and Mr. celebrate NBC's 50th anniversary in 1976, on "legitimate athletic competition." Spence said that ABC announcers have but last week's New Orleans meeting was He did hint that some of the competi- since been instructed to make "qualified" the first on their own since 1973. They tion might be organized by NBC, but he reports if similar circumstances arise. may meet more often in the future. Mr. balked at a critic's description of such Silverman said he looked forward "to events as "manufactured." He told more regular meetings of this kind," and Mr. of what the program would not be. "It Segelstein, questioned later, suggested won't be football, it won't be baseball and Sears's dramatic debut that future sessions might be held at inter- it won't be basketball," he said. "[And] it vals of 18 months to two years. won't be trashsport, if that's what you CBS Radio will launch its Sears Radio want to call it." Theater next Monday (Feb. 5) and last In response to a question, Mr. Simmons week was claiming more than 150 stations said that NBC Sports commentator Curt with confirmed time periods and expected `Holocaust' hits home Gowdy has indicated he probably will be more than 200 by the premiere. taking on fewer assignments in the future, A host for Monday "westerns" night Miniseries is broadcast in although specific discussions concerning has yet to be announced but the rest of the West Germany, draws audiences his role are still to be held. Mr. Simmons week has Andy Griffith for Tuesday com- and a range of reactions said preparations for coverage of the 1980 edy; Vincent Price for Wednesday mys- Olympics are well ahead of schedule, with tery; Cicely Tyson for Thursday love and International broadcasting attention was actual shipment of broadcast equipment hate, and Richard Widmark for Friday ad- focused on West Germany last week as its set to begin next month. venture. Westdeutscher Rundfunk regional net- He also chastised ABC Sports for failing The first radio play to be offered is work began telecasting Holocaust. to report the incident in which Ohio State "Retribution," starring John McIntire and The miniseries, broadcast by NBC -TV football coach Woody Hayes struck a play- Jeanette Nolan. last April and distributed internationally er during the Gator Bowl. Replay cameras CBS Radio will feed the Sears Radio

Broadcasting Jan 29 1979 Theater at 7:07 p.m. and most stations are ing the Kids, Happy Days). The young at 10 a.m. daily and still was often unable expected to air it between then and 10 performers will provide comic and educa- to accommodate all the crowds. A count p.m. Many will piggyback it with the tional skits and other material that will sur- from last June 27 to Dec. 2 found only two veteran CBS Mystery Theater. Another round international short films, original days on which attendance was short of feed will be offered after the 10 a.m. news animation and video -taped segments. capacity. for those stations who wish to offer it dur- Coe Film Associates is the source of The museum currently has eight con- ing the afternoon. most of the short subjects. Executive pro- soles, at each of which up to three persons ducer of the shows is Bob Klein, president may watch or listen to the same TV or of Klein &, a firm primarily known for its radio program. This capacity will be in- `Shorts' takers? broadcast station identity campaigns. creased to 61 persons through the addition The sales route for the two specials is of 15 video consoles. Three radio-only Production was completed last week on still up in the air. If an advertiser can be units áre also being added. Shorts, two one -hour children's specials committed, it could go barter. Post - The expansion will also add a 63 -seat that Post -Newsweek Stations envisions as Newsweek, however, expects to have that auditorium with large- screen video, film the pilots of an ongoing syndicated effort. settled by March's National Association of and slide projectors; an orientation gallery Serving as hosts for the initial pair of Television Program Executives conference and a two -story entrance lobby with ex- specials are Danielle Spencer (What's in Las Vegas where it will unveil the hibition space. The present facilities in- Happening) and Scott Baio (Who's Watch- specials. clude a library, audio -visual transfer and cataloguing quarters, offices and climate - controlled, fireproof storage vaults. The museum now has about 860 active A booming business in yesterday members, who get free, priority use of its facilities. Student and nonresident mem- Two -year -old broadcast museum Tor viewing and listening on the museum's berships are priced at $20 a year, those for is used so heavily that expansion custom -designed consoles. individual residents, $30, and family is set to begin in March for The number of programs is growing memberships, $40. Nonmembers are three more floors; fund -raising steadily. In addition, the museum has asked to make contributions -$1.50 for drive announced by Saudek some 2,000 original production scripts, adults, 75 cents for children. The member- dating from the late 1920's. ship and attendance now represent all 50 The Museum of Broadcasting, little more Of the nearly 5,000 programs and states and 31 foreign countries. than two years old, is already so swamped scripts, a majority are from the 1930's Serving on the museum board with with visitors that it is undertaking an ex- (26%), 1940's (28 %) and 1950's (24%), Chairman Paley are representatives of all pansion program to provide a five -fold in- while 2% are from the 1920's, 11% from three commercial TV network companies, crease in capacity ( "Closed Circuit," Jan. the 1960's and 9% from the 1970's. The group broadcasters, the National Associ- 1). commercial networks and the Public ation of Broadcasters and private citizens. The expansion program, announced by Broadcasting Service are the principal pro- And what programs are in greatest de- William S. Paley, chairman of CBS Inc. gram sources. In addition, every eight mand by visitors? and founder and chairman of the months the museum gets tapes of a com- In radio, officials say, Orson Welles's museum, will add two more floors and plete broadcast day, sign -on to sign -off, War of the Worlds is far and away the most basement facilities to the museum's pres- from a single station, alternating by net- called for, with Amos n' Andy and Jack ent three floors at 1 East 53d Street in mid- work affiliation and geographic area. Benny episodes and Let's Pretend among town New York. Construction is sched- Attendance, President Saudek says, has the other high rankers. In television the uled to start by March 1 and be completed far exceeded expectations. Thus far, more most -frequently- asked -for programs in- by midsummer. than 65,000 persons have sought admit- clude, though not necessarily in rank With announcement of the expansion tance -often 400 or more a day, though order, Howdy Doody, the Beatles' ap- project, museum leaders, headed by Presi- the "absolute maximum" daily capacity is pearances on the Ed Sullivan Show, Your dent Robert Saudek, are conducting a 80 to 100 during regular hours (noon to 5 Show of Shows, JFK: Man of the Century, fund -raising drive to pay the increased p.m. Tuesday through Saturday, with Peter Pan, I Love Lucy and Edward R. operating costs that will result. They figure mornings reserved for groups and classes). Murrow's See It Now and Person to Per- these will be about $150,000 a year -at During the summer, the museum opened son. current prices. The museum was established by Mr. Paley, who also guaranteed its financing for its first five years. He and charitable trusts that he created are also paying for the expansion, while the finds to cover the increased operating expenses at- tributable to the new facilities are being sought from a wide range of broadcasters, corporations and foundations. Mt. Paley, ABC, CBS and NBC have been the museum's principal funding soúrces thus far. The museum was opened in November 1976 to collect, preserve and make avail- able to scholars, professionals and the public a growing collection of landmark programs and public- events coverage from over a half- century of broadcasting. When it opened, it had collected, index- ed and taped 718 broadcasts, going back virtually to the beginning of radio (BROAD- CASTING, Nov. 15, 1976). It now has close to 3,000, about equally divided between television and radio, that are catalogued, 01.111 Mar sworn= transferred to tape cassettes and accessible After. What it will look like after the expansion.

Broadcasting Jan 29 1979 57 The Broadcasting PlaylistNJan 29

Contemporary Playback

Last This Dear Dire -y. The English group Dire Straits is getting a lot of atten- week week Title O Artist Label tion this week with Sultans of Swing (Warner Bros.), which enters "Playlist" at 41 with a bolt. The single, from the debut LP Dire Straits, 1 1 Le Freako Chic Atlantic has received substantial AOR airplay of late, but this week makes a 2 2 Too Much Heaven D Bee Gees RSO swift crossover to contemporary: It's on at WPGC -AM -FM Washington, 9 3 My Life° Billy Joel Columbia KILT(AM) Houston, KFRCIAM) San Francisco, WRKOIAM) Boston, KHJIAM) 4 Columbia 4 September° Earth, Wind 8 Fire Los Angeles and CKLW(AM) Windsor, Ont. (Detroit). Bill Young of KILT 14 5 Do Ya Think I'm Sexyo Rod Stewart Warner Bros. calls it "an exciting record. There's a freshness about it that is very 3 8 YMCA° Village People Casablanca needed. It's a good piece of music ... a simplicity about it and ex- 5 7 Hold the Lineo Toto Columbia cellent musicianship, and [in the vocals] a recall of Bob Dylan or Lou Reed." More chart breakers. The Little River Band returns with 11 8 / Will Survive° Gloria Gaynor Polydor Lady at 45. Jim Jacobs of wPAx(AM) Thomasville, Ga., says: "It's going 13 9 A Little More Loveo Olivia Newton -John MCA to be a top 10 record. It has great vocals and super harmonies." 7 10 Got To Be Realo Cheryl Lynn Columbia Song on the Radio (Arista) by Al Stewart comes on at 48, and "it may 10 11 We've Got Tonight° Bob Seger Capitol be his biggest record -even bigger than The Year. of the Cat. " So 8 12 Ooh Baby, Baby° Linda Ronstadt Asylum says Terry Danner of KGw(AM) Portland, Ore., who cites the "hooks

16 1 3 Lotta LoveD Nicolette Larson Warner Bros. and the sax" as the reason. O Suzi Ouatro ( "Leather Tuscadero" on ABC's 15 14 FireD Pointer Sisters Planet Happy Days) and Chris Norman just make "Playlist" at 50 with Stumblin'In (RSO), and Scott Slade of WAYS(AM) Charlotte, N.C., is ex- 6 1 5 Don't Bring Me Flowerso Streisand /Diamond . Columbia cited about it. "It's a damn good record. It's a very relatable, universal 17 16 1's a Hot Infinity Every Winner° Chocolate subject, not dealt with before. It's about waking up one day and dis- 12 17 Sharing the Night Togethero Dr. Hook Capitol covering you are in love, and it deals with it so vividly ... Suzi sounds 20 18 Soul Mano Blues Bros Atlantic like Olivia Newton -John and Chris sounds like a refined Rod 18 19 Shake Your Groove Thingo Peaches & Herb Polydor Stewart." 2611 20 Heaven Knows° Donna Summer Casablanca 21 21 / Don't Know If It's Right o Evelyn King RCA Country 23 22 Livin' It Up (Friday Night)° Bell and James...... A &M 22 23 Shake Ito Ian Matthews Mushroom Last This 28 24 Promises Eric Clapton RSO week week Title Artist Label 24 25 Somewhere in the Night° Barry Manilow Arista 30 26 No Tell Lover° Chicago Columbia 911 1 Baby I'm BurninD Dolly Parton RCA 27 27 I Love the Night Life° Alicia Bridges Polydor 10 11 2 Corne On Ino Oak Ridge Boys ABC

25 28 Shattered° Rolling Stones Rolling Stones 1 3 Why Have You Left . o Crystal Gayle United Artists 34B 29 Thke Me to the Rivero Talking Heads Sire 2 4 Back On My Mindo Ronnie Milsap RCA 19 30 Listant Replay° Dan Hartman Blue Sky 1111 5 Every Which Way But Loose° Eddie Babbitt Elektra 46 B 31 What You Won't Do For Love° Bobby Caldwell Cloud 15 Lí 6 It's Time We Talk Things Over° Rex Allen Jr Warner Bros. 431132 Don't Cry Out Loudo Melissa Manchester Arista 1611 7 Texas (When I Die)° Tanya Tucker MCA 29 33 (Our Loue) Don't Throw It All Awayo Andy Gibb .... RSO 5 8 Lady Lay Down O John Conlee ABC 33 34 I Was Made For Dancin'O Leif Garrett Scotti Bros. 2011 9 Mr. Joneso Big Al Downing Warner Bros. 35 35 Blue Morning, Blue Dayo Foreigner Atlantic 4 10 Tulsa Timeo Don Williams ABC 32 38 Don't Hold BackO Chanson Ariola 191111 Whiskey Rivero Willie Nelson Columbia 37 37 Home and Dryo Gerry Rafferty United Artists 3 12 Your Love Had Taken Me That Higho Conway Twitty. MCA 39 38 New York Groove° Ace Frehley Casablanca - 1113 You Don't Bring Me Flowerso Brown 8 Cornelius .... RCA

40 39 Love Dont Live Here Anymore° Rose Royce . Warner Bros. 8 14 Gimme Back My Blueso Jerry Reed RCA 451140 Dancin' Shoes° Nigel Olsson Bang 18 15 Wake Up in Your Armso Kenny O'Dell Capricorn - D41 Sultans of Swing° Dire Straits Warner Bros. 7 18 Do You Ever Fool Aroundo Joe Stampley Epic 44 42 What a Fool Believes° Doobie Bros. Warner Bros. 6 17 The Gambler° Kenny Rogers United Artists - 1143 Every Time I Think of Youo Babys Chrysalis 12 18 I've Done Enough Dying Todayo Larry Gatlin ... Monument 48 44 I Just Fall in Love Againo Anne Murray Capitol 14 19 We've Corne a Long Way Babyo Loretta Lynn MCA -11 45 Lady° Little River Band Harvest 13 20 Rhythm ofthe Rain° Jacky Ward Mercury 36 48 The Gam Nero Kenny Rogers United Artists 17 21 Burgers & Frieso Charley Pride RCA' 42 47 How Much I Feelo Ambrosia Warner Bros. 21 22 The Bull and the Beavero Haggard & Williams MCA - 48 Song On the Radioo Al Stewart Arista 23 23 Friend, Lover, WifeD Johnny Paycheck Epic 49 Big Shoto Billy Joel Columbia. 25 24 Don't You Think This Outlaw Bit...0 W. Jennings RCA 50 Stumblin' In o Suzi Quatro & Chris Norman RSO - 25 The Official Historian ...0 stamp. Bros. Mercury

These are the top songs in air -play popularity as reported by a select group of U.S. stations. Each has been "weighted" in terms of Arbitron audience ratings for the reporting station on which it is played. A indicates an upward movement of five or more chart positions between this week and last.

Broadcasting Jan 29 1979 58 had been among the major goals set out in Broadcast Journalism" policy meeting of herself, Mr. Arledge and Broadcast Advertising® Dick Richter, senior producer of ABC ABC News News Closeup. Following ABC's acquisi- opens door tion and airing of The Police Thpes last CBS won't play to documentary makers year, she said, future contributions will probably include a long documentary on ball with ABC Arledge and Hill say move is the anatomy of a typical criminal trial, pro- major policy goal; PBS will duced by two Harvard lawyers, and a co- in children's ads be one of prime suppliers production with the BBC on the prospects of nuclear war. Ms. Hill also said she Rosenfield says there is nothing ABC News, as a matter of policy, plans to hopes to schedule a regular "film festival" wrong with advertising at any continue opening its airwaves to outside of the best documentaries available. time and to any audience producers of documentary films, particu- larly the Public Broadcasting Service, offi- James H. Rosenfield, president of the cials of the division said last week. CBS -TV network, last week denounced Both Roone Arledge, president of ABC ABC -TV's plan to reduce commercial News and Sports, and Pam Hill, vice presi- You can go home again time within weekend children's programs dent and executive producer in charge of (BROADCASTING, Jan. 22) and said CBS documentaries, told television critics in Bill Moyers is happy to be back. has no plans to follow suit. Los Angeles of upcoming projects that will The former CBS newsman, who "I cannot understand what advantage not originate within ABC. Acceptance of resigned last year to return to public there is to this proposal," Mr. Rosenfield such material by network news divisions broadcasting, said last Tuesday he was declared. "It does not respond to the fun- has previously been rare, with the usual "fortunate to have a home to return to" damental question, but merely starts us on explanation that its factual accuracy would and is thrilled about the vehicle that brings a road toward the ultimate elimination of be difficult if not impossible to insure. But him there: the re- emergence of Bill advertising to children, [which is] contrary ABC officials said in private conversations Moyers' Journal on PBS. to the best interest of all concerned, in our last week they believe that justification to Speaking to PBS stations via closed cir- opinion. be in many instances a "smokescreen" cuit, Mr. Moyers said the Journal series, "It is simply not a question of the num- aimed at keeping documentary work in- which premieres Feb. 5, will air 26 times ber of commercials. CBS does not believe house. this year. Most of the shows will run 30 there is anything wrong or unfair with Mr. Arledge said in a news conference minutes, although some will run 60 truthful advertising on television. This ap- that ABC will cooperate with PBS on a minutes or longer. plies to all dayparts, including Saturday Vietnam retrospective as "part of a con- The one major question mark, however, morning. For these reasons, CBS has no tinuing relationship with PBS which, 1 is funding for the series. A number of cor- plans to change its advertising standards." hope, shows that public broadcasting and porate underwriters have been ap- Mr. Rosenfield offered his observations commercial broadcasting can complement proached, but there have been no takers. If as a "postscript" to a speech Tuesday each other" the search proves fruitless, funding will before the Pittsburgh Advertising Club, in ABC contributed use of its film archives come from WNET-TV New York, and other which he attacked the Federal Trade Com- and $50,000 in up -front money to the public television stations will also probably mission's proposed restrictions on televi- 13 -18 hour film. In exchange, the network be asked to contribute. sion advertising to children as a foot -in- will have access to some of the interviews Mr. Moyers called CBS News "the most the -door approach to mind control by the and the option to present a shorter version professional newsgathering organization in government. of its own. ABC News correspondents broadcasting," but admitted his stay there The ABC plan -to cut its commercial with expertise on the subject are also co- was often frustrating. The problem, he time in Saturday and Sunday morning operating with the producers, and the said, was the lack of air time. As for the children's programs from eight -and -a -half possibility exists of further financial sup- smaller audiences that watch PBS com- minutes now to seven and a half next Jan. said. pared to CBS, Mr. Moyers didn't appear port from ABC, executives 1 and to six and a half on Jan. 1, 1981 - Ms. Hill said that the use of innovative concerned. "My aim is to have impact on was attacked a few days earlier by a repre- documentaries from outside producers my audience," he said. sentative of the Association of National Advertisers, the American Association of Advertising Agencies and the American Advertising Federation. In a statement issued in San Francisco, where FTC hearings on children's adver- tising were in progress, F. Kent Mitchel of General Foods, speaking as a representa- tive of those associations, said the ABC plan "will not significantly reduce the number of commercials seen by children, because 85% of children's viewing is in times other than Saturday and Sunday morning. "This announced plan will be highly, in- flationary," Mr. Mitchel continued. "The cost of the remaining commercial time will have to increase at least 25% to generate the same revenue to ABC. This will most seriously impact small businesses and new Awake. CBS News kicked off its revamped early- morning schedule yesterday (Jan. 28) products. with the new Sunday Morning. Veteran correspondent Charles Kuralt (r) came in off the "The matter does not really bear on the road to anchor the 90- minute broadcasts (9 -10:30 a.m. NYT), and former White House cor- current FTC hearings on children's TV ad- respondent Bob Schieffer (I) will anchor the Monday- Friday Morning editions (7 -9:00 a.m. vertising. No evidence submitted suggests NYT), which premiered today. On the set with the anchormen is executive producer Robert harm or that any benefit would be incurred (Shad) Northshield, who plans to accent "hard" news weekdays and so- called "back of the by reducing commercial time." book" elements- science, health, business and sports -on Sundays. The advertising associations contend

Broadcasting Jan 29 1979 59 that advertising is helpful, not harmful, to challenges to children's advertising during children -a point that Mr. Rosenfield the 1971 -78 period. Of these, the agreed with and emphasized in his Pitts- challenged claims were found to be sub- burgh speech. stantiated in 23 cases and were modified or "In a word," he said, "advertising is not discontinued by the advertiser in 70, while only not bad; it is good. It is not a sinister 10 other cases were closed for administra- manipulator of people; it is a vital part of a tive reasons and six were pending at the free market economy, and we needn't be end of 1978. timid about saying so." Mr. Rosenfield cited the FTC staff re- port's assertion that "television advertis- ing addressed [to children] for any product Logan is inherently unfair and deceptive." Watson While newspapers "Now," he said, "if the products are not harmful, and the ads are not deceptive, the were out in only villain left in the mix is the medium. counterpart is Bob Watson. Both Messrs. When you really get down to it, what they Logan and Watson report to Tom Plant, St. Louis, money are saying here is 'ban television as an ad- vice president and Eastern sales manager. vertising medium.' Two new account executives join the wasn't rolling in "So the health basis of the argument is central office in Chicago, bringing the total really nothing more than a convenient en- to four for Information /Entertainment and for broadcasters try point into a whole new regulatory ter- two for Contemporary/FM. They report ritory -not ads, not products, but the directly to Arthur Kriemelman, vice presi- There was an increase in sales, hearts and minds of consumers." dent and central division manager. stations report, but not as much Mr. Rosenfield also criticized the pro- Up the organizational chart, Messrs. as expected; added revenues posal by Kenneth Mason, president of Plant, Kriemelman and Arthur were in some cases offset by Quaker Oats, to have Saturday morning Sulzburgh, vice president and national expenditures for more news declared "public interest" time for sales manager, report to Louis Severine, children and have it programed -and vice president and director of sales; then "The next time the go on simulcast -by the networks in collabora- there's Robert Chambers, vice president newspapers strike here I hope they'll start it in Febru- tion (BROADCASTING, Nov. 13, 1978). and general manager, and Edward F ary or May." "The proposal," he said, "simply ig- McLaughlin, president. This remark by Harold E. Protter, vice nores all the fundamentals of the Ameri- Fundamentally, ABC Radio sees its new president and general manager of KPLR -TV can free enterprise system." structure as having a three -way benefit: to St. Louis, echoed the sentiments broaden network radio's base (Mr. of other area broadcasters in assaying the impact McLaughlin said ABC Radio's new the newspaper strike in that city had on ad- method also should indirectly bear fruit vertising revenues TV-radio for competitors); to provide increased of stations. The two idled newspapers, the St. Louis ABC Radio divvies specialization (sales personnel will be Post Dispatch and the St. - studying up on their product categories, Louis Globe up its salespeople resumed Jan. -12 attending trade fairs, reading publications) Democra; publication on after a 53 -day walkout by by product category and to develop greater knowledge of the pressmen (BROADCASTING, Dec. 4, clients' and potential clients' marketing 1978). For broadcasters the bonanza in revenues, Four networks will be marketed strategies and where best to apply them. much more like magazines; they conceded, would have been more New York and central divisions bountiful if the labor dispute had hap: are reorganized into two teams pened outside of the busy pre -Christmas season. ABC Radio has reorganized its network Seven -year batting As it was, advertising dollars in televi- sion and radio sales department, moving closer to a mag- average for ads generally exceeded projec- azine -style approach with sales personnel tions made in advance of the newspaper strike, but broadcast executives seemed to specializing in various product categories. Since 1 971, self -regulatory Affected by the redirection are the net- arm of Better Business Bureaus feel that the added revenue represented work's New York and central divisions. Its found 39% of challenges to only a modest gain. Detroit and Los Angeles operations re- spots unsubstantiated while "I would say that the larger retailers main the same for the time being. 34% brought about changes came in with expanded budgets, but there ABC Radio's new method will attempt was little money from those smaller stores to market its four specialized networks to The National Advertising Division of the ordinarily in print," Mr. Protter said. user profiles, as determined by national Council of Better Business Bureaus, the "What kept some of them out was the advertisers. Account executives have been advertising industry's self -regulation arm, feeling the strike wouldn't last long; assigned agencies and clients based on reported last week that from its start in almost every day there would be reports specific product categories such as food, mid -1971 through the end of 1978, it pro- that the two sides were getting together." drugs and business and consumer ser- cessed 1,380 challenges to national adver- Among the stores cited as having vices. The approach is expected to lead to tising and dismissed 540, or 39%, on find- bolstered their spending were J.C. Penney, more calls on clients and advertising agen- ings that the questioned claims had been Famous -Barr, Stix- Beer -Fuller, Target cy intermediaries. substantiated. Stores, Sears, K -Mart and Zayre's. Structurally, the sales staffs of the New In 476 other instances, or 34%, the Radio and television stations pointed York and central offices have been divided claims were either modified or discon- out that the period between Thanksgiving into two teams: Contemporary /FM net- tinued by the advertiser, NAD reported. and Christmas is normally an active one, works and Information /Entertainment NAD also referred 13 unresolved cases to with many outlets reporting that 90% or networks. the National Advertising Review Board for more of advertising had been booked in Three new account executives are being panel adjudication and closed 291 cases for advance. Several radio stations said they added in New York for a total of seven "administrative reasons." Sixty investiga- added to their inventory by creating addi- members of each team. Leading the Con - tions were pending at the end of 1978. tional commercial time within NAB temporary/FM effort is Dave Logan, sales In addition, NAD said its children's ad- guidelines. manager; his Information /Entertainment vertising review unit handled 109 Edward Newsome, general manager of

Broadcasting Jan 29 1979 80 KSD(AM), said the station had shown a Among those issues he cited were: in- comfortable but by no means dramatic Broadcast Technology creased adjacent channel interference, sales increase in December and noted questions concerning the effect on exist- there has been a jump in advertising by ing directional antennas, potential prob- retailers during the first two weeks of Where to lems with receivers designed for frequency January. synthesis tuning and the over -all cost of a Robert Hyland, CBS regional vice presi- squeeze in change. dent and general manager of KMOx(AM). The subject is likely to be brought up said the station was virtually sold out more radio during the 10 weeks of debate that will before the strike began and added some begin at WARC in Geneva next Septem- advertising, particularly from old -line outlets? ber. Europe and Asia (the International retail clients. He reported the station was Telecommunication Union's Regions I able to increase its weekly commercial in- Both AM and FM are under scrutiny and III) have already converted to 9 khz ventory by about 32 minutes but pointed by FCC and NTIA, which differ spacing, but the Western Hemisphere out that costs had risen during the strike on how to introduce new facilities (Region II) is not in total agreement about because KMOX had hired additional re- converting. porters to cover the news. Less is more, more or less. The FCC has officially gone on the The first three weeks of December were There is a need for more AM radio sta- record opposing conversion or, rather, not stronger for KXOK(AM), according to tions. Just about everyone except some endorsing it -and favoring instead a pro- Phillip W. Trammell, general manager. He AM broadcasters agrees on that. Most also posed expansion of the AM band from its said the station experienced increased or- will agree that the means of establishing present 535 -1605 khz to include the ders from traditional retailers and attracted more stations lies somewhere either with- 1615 -1800 khz band (which would be a few newcomers. He said the first two in or beyond the present AM frequency shared with other services) and the weeks of January were soft, as they usually band. 1800 -1860 khz band. According to the are. He felt over -all there had been a Discussion has also begun on means of FCC, 700 new stations could be accommo- modest boost in retail broadcast spending increasing the number of stations in the dated on 14 new channels. The band ex- in the St. Louis area. FM band. The FCC has asked for bids for pansion will be proposed by the U.S. at the "Business spurted somewhat during the a contract study of various ways of doing forthcoming WARC. that -including reduced spacing. strike but it really wasn't that great;" com- According to Kalmann Schaeffer, the mented Ray Karpowicz, vice president and Converting the AM service in the U.S. FCC's foreign affairs adviser, the commis- from 10 khz 9 as general manager of KSD -TV. "We had its present spacing to khz, sion's WARC proposal to expand the AM the National Telecommunications and In- some beefed -up schedules from our regu- band is "not mutually exclusive" with the formation Administration suggested to the lar retail advertisers but nothing substan- 9 khz proposals. He said that he expected FCC three weeks ago, could cost the na- tial from new clients. Many of them the commission to issue a notice of inquiry thought the strike would end and held off. tion's broadcasters as much as $16.5 mil- in the AM spacing issue. lion, according to one study submitted to In the end, we finally broke about even be- According to the AM working group's cause we had added costs of increased the FCC during its preparation for this news coverage." fall's World Administrative Radio Con- ference (WARC). "One obvious benefit resulting from a decrease in channel spacing," the AM Sintronic Broadcasting Service 'Working Group told NAB wants rules left the commission, "would be an increased alone on liquor ads number of channels." But the group also AM &FM cited a number of disadvantages: in- It tells BATF that new restrictions creased adjacent -channel interference, ad- on alcohol advertising are verse effects on directional antenna arrays 7tansmitters unnecessary and unconstitutional and on prospective AM stereo transmis- sion, and possible obsolescence of current The National Association of Broadcasters AM receivers. has urged the Bureau of Alcohol, Tobacco That report was prepared for the com- and Firearms to refrain from adopting mission well in advance of the discussions more stringent regulations applicable to that have taken up the 9 khz issue since broadcast advertising of alcoholic NTIA's petition for a rulemaking (BROAD- beverages. CASTING, Jan. 15). A similar proposal has Transmitters cover- In comments filed with BATF last week, been made by the Daytime Broadcasters ing power ranges NAB asked that the bureau "recognize the Association, and has won the endorse- from 10W to 55kW, efficacy of industry self-regulation and the ment of Representative Lionel Van First Amendment's protection of advertis- Deerlin (D- Calif.), chairman of the House solid design, terrific ing" and refrain from instituting the pro- Communications Subcommittee. performance, and posed regulations. NAB argued that, Two years ago, the National Association all at prices that through its Code Authority, the industry of Broadcasters went on record opposing 9 make our cost - has adopted guidelines which successfully khz spacing. But two weeks ago, the NAB performance ratio meet the public interest. board reopened the issue and approved hard to match. Call The NAB comments came in response further study of the various spacing pro- or write for all the to BATF proposals to alter alcoholic posals. beverage advertising guidelines, which In his presentation to the board, George details. have remained unchanged since the Bartlett, the association's engineering vice Model SI -F -3 mid- 1930's (BROADCASTING, Dec. 4, president, said, "The 9 khz spacing sug- 3.5kW FM Transmitter. 1978). gestion assumes that more channels can BATF last week extended the deadline be created by simply moving stations date to Jan. 22 to allow for additional closer together in frequency without a loss comment. The original March 22 deadline in the service area of existing stations. Un- brought a flood of letters from private fortunately, this oversimplification of a = r1*r0 ri C citizens who favored restrictions, but in- very complex technical issue raises a num- Sintronic Corp., 212 Welsh Pool Road, dustry reaction was limited to that of NAB. ber of still unresolved issues." Lionville, PA 19853. (215) 363 -0444.

Broadcasting Jan 29 1979 81 report, "The most objectionable form of AM interference is caused by stations differing in frequency by a small amount InE Sync and is known as heterodyne, 'whistle, or beat -note interference." The group told Up and coming in broadcast technology the commission that heterodyne has not "been a serious problem in the past; how- it takes two sets. WABC(AM) New York, recently toppled from its long -held num- ever, the trend toward the installation of ber -one spot in the nation's number -one market by disco -format WKTU(FM) there, higher power stations in Regions I and III has applied to the FCC for permission to begin stereo broadcast tests Feb. 15. would appear to increase the possibility" The AM rocker will employ the Kahn Hazeltine ISB broadcast system that of such interference in the future. employs the dual sideband capacities of AM broadcasts. Listeners will have to Furthermore, the report suggested, the use two radio receivers to pick up the stereocasts, however. How? ultimate decision on conversion could well Listeners must tune one set slightly above the station, 770 khz, and the other be made virtually by default: "Obviously, slightly below in order to receive the dual transmission. The technique was devel- if one or more substantial countries in the oped by Leonard Kahn of Long Island, N.Y. What next? In its petition for Americas choose to decrease channel sep- special temporary authority for the 90 -day demonstration, ABC, the parent of aration, all others must seriously consider WABC, said: "The introduction of AM stereo service using the ISB system will en- the same spacing ...." able the public immediately to enjoy the benefits of stereo without additional ex- The group reached its estimate as to the pense while awaiting the introduction of new high quality AM stereo receivers." likely cost of conversion by assigning an It's been suggested as well that ABC may be interested in introducing the techni- average cost of $1,000 for each nondirec- que at its AM stations in Washington and Chicago after the WABC experiment gets tional station and $10,000 for each direc- off the ground. Engineering -wise. ABC said that the stereocasting will tional station. not result in any reduction of the station's present service area: the stereo In addition to the cost, new spacing coverage area is comparable to the mono coverage and the ISB system is fully would require considerable redesign of compatible with all AM receivers currently in use. Off- the - record at the directional stations. "Change in frequency EOB. It was all, as one speaker said, "not for attribution;' but a conference and ... will probably require modification of demonstration of the British Post Office's viewdata system, Prestel, at the Execu- parameters in order to restore the patterns tive Office Building in Washington two weeks ago was far too interesting to keep of former conditions. Although the quiet. The Executive Briefing Room was full, and a special satellite hook -up to change in frequency would be less than London tied the room to the Prestel lines in Great Britain. And here Is .5% in the worst case, the study indicates what they saw. "Pages" and "pages" of video -transmitted information-any- directional patterns with deep nulls are thing from the latest stock quotations from the London exchange to an evening - especially vulnerable to small frequency out guide furnished by The New York Times to a recipe for a concoction called change." According to the report, 1,379 Texas Fruit Cake from Harte -Hanks Communications. Airlines and railroads, directional stations would require frequen- those attending were told as well as shown, are using viewdata to display their cy changes under a 9 khz plan while 2,685 timetables, and Pan Am is using Prestel to update its daily notice on the avail- would not. ability of stand -by seats on its London -to -New York flights. The standard charge NTIA's proposal to the FCC was not a for each "page " -24 lines of characters and crude computer graphics in up to technical report and did not, therefore, seven colors -was a half pence (one cent), and the average information search deal with many of the issues raised by the wound up costing seven or eight cents. That's tacked on to an access charge of AM working group. Rather, NTIA two cents per minute in off -peak hours. (It was also pointed out that some busi- stressed the advantage of adding "several ness pages on the system are being offered to subscribers for charges as high as hundred" new stations to the desirable 20 cents.) Two -way. Prestel, unlike teletext systems such as Oracle, AM band. About 4,500 AM stations are Ceefax or Antiope, is an interactive system (a la Qube) wherein users are con- currently in operation, but NTIA said the nected to a central computer via telephone lines. The Prestel system data base demand for more is high, especially in ur- is, for all intents and purposes, unlimited, for when the memory capacity of one ban areas. computer is full, another simply is added to the system. Unlike the other systems, The DBA's plan predicted that 2,325 which are broadcast, potentially at least, the user can call up any page in the new full -time stations could be established system at will. The broadcast systems, on the other hand, have a fixed number of with a 9 khz system. The drawback to that, pages that are transmitted in sequence. Where things stand. At present, however, is that all but about 100 of those Prestel has 500 subscribers in London being served by 150 "information pro- would likely be taken by daytime -only viders" with a data bank of 100,000 pages out of a current capacity of 250,000. broadcasters already on the air. Mr. Van The BPO has been adding information at the rate of 5,000 pages each day and Deerlin endorsed the DBA's plan, how- expects to have a system capacity up to 500,000 pages by midyear. More than ever, as a means of allowing the daytimers 300 new information suppliers are now said to be queued up for service, which is to broadcast at night as well. being extended to other cities in Great Britain this year. American firms already NTIA and the FCC have both indicated participating in the British project include Western Union, Xerox, Knight -Ridder, their interest in reducing the spacing in the McGraw -Hill, Dow Jones, Time, TV Guide, RCA and Dun & Bradstreet. FM band from the present 250 khz to 150 Diversify. Exxon Corp's new optical information systems division has in- khz or 100 khi. The upcoming FCC study troduced a new family of semiconducter laser devices for optical communica- will look.into some of the trade -offs that, tions that were described as being as important to that field as the introduction of persumably, will have to be made in order the transistor was to electronic communications. Called Tab -Pac and Bi -Pac, the to do so. There might be costs in terms of solid -state devices, less than one -inch long and weighing less than two -tenths of service provided by existing FM receivers an ounce, will have the same capacity as neon gas lasers 40 inches long and and by subcarrier authorizations. FM weighing 35 pounds. Powered by a flashlight battery, the semiconductors can be stereo might be affected, and the study used for facsimile transmission, video disk playback systems, data communica- will also consider whether the various tion, teleprinters and other devices. Depending on the configuration the new quadraphonic broadcast systems now devices will sell for from $1,000 to $3,950 each. Looped. Calling it a being examined would be compatible with "new approach to endless -loop cartridge systems for radio stations:' 3M will be reduced FM spacing. Co- channel inter- demonstrating its "CentraCart" system at the upcoming National Association of ference and a reduction in station coverage Broadcasters convention in Dallas (March 25 -28). The new system consists of a could result. special cartridge, new magnetic tape and play- record equipment. "The system NTIA, which is expected to file its plan will offer broadcasters a major improvement in sound quality over the standard with the commission within the next few NAB tape cartridge;' 3M said. It's designed to help broadcasters meet the quality weeks, said it will propose the use of direc- requirements of stereo broadcasting. tional antennas in FM broadcasting, as they are used in AM. Broadcasting Jan 29 1979 62 Fates & Fortu nes 5

tor, WBBM(AM) Chicago, appointed operations joins HD &B as president and chief operating of- manager. Media ficer. He succeeds James C. Nelson, who has W. been named vice chairman of agency. John John Murray, VP in charge of public affairs , George Davis, director of news and co- anchor, Buttress, management for RKO General Television, New York, named Krsa(TV) Topeka, Kan., named night operations supervisor, named VP. senior VP in charge of public affairs and govern- manager. Lawrence Dolph, senior copywriter, D'Arcy- mental relations. MacManus & Masius, Bloomfield Hills, Mich., Phyllis E. Moore, national sales manager, named account supervisor for Hudson's, KENS -TV San Antonio, Tex., joins co -owned Detroit retailer. WEZt(FM) Memphis as operations manager. Appointments, Foote, Cone & Belding, New Dean Smith, general sales manager and morn- York: Hilda Gonzalez, media planner, named ing co- anchor, KIXI -AM -FM Seattle, named sta- senior planner; Becky Hom and Reg tion manager. Ungberg, assistant media planners, named media planners, and Alice Harvey, media Gordon King, VP, business affairs and treas- assistant, named assistant media planner. urer, Post- Newsweek Stations, Washington, named executive VP. Peter J. Regan, associate media director, and Elfrida von Nardroff, research manager, Lawrence P. Herbster, former assistant to VP- Dancer -Fitzgerald -Sample, New York, named business affairs for Post- Newsweek Stations, VP's. Murray Hauenstein joins wovM -ry Washington as director of busi- Edward M. Zebert, VP- account manager, ness affairs. Post -Newsweek is former owner of Ketchum, MacLeod & Eric Hauenstein, VP- general manager of WDVM -Tv (formerly WTOP -TV). Grove, Pittsburgh, KDKB(AM)- KDJQ(FM) Mesa, Ariz. (Phoenix), named management supervisor. Russ Rich- owned by Sandusky Newspapers Inc., named Humberto Carlos, chief accountant, KcoP(TV) mond, account executive there, named account radio division manager and VP, responsible for Los Angeles, joins KPTV(TV) Portland, Ore., as manager in direct marketing department. Sandusky's KDKB -KDJQ, where he will continue business manager. William S. Harrington, VP- advertising ac- to be based, KZAM -AM -FM Bellevue, Wash. count supervisor in Washington office of (Seattle), and KBPI(FM) Denver (recently Kitty Hoy, business manager, wwwG(AM) Ketchum, named advertising management purchased by Sandusky, pending FCC ap- Rochester, N.Y., joins WNYR(AM)- WEZO(FM) supervisor. there in same cadacity. proval). Sheldon L. Holzer, management supervisor, Jay W. Giesa, corporate VP and station man- Anthony D. Sproule, manager of personnel, BBDO; New York, joins Clyne Co., New York, ager, KOMO(AM) Seattle, elected VP- assistant corporate headquarters, ABC, New York, as senior VP and management supervisor. John general manager of Fisher Broadcasting, named director of personnel, headquarters fa- Dewitt, director, technical services, Clyne Co., licensee of KOMO -AM -TV and KATU(TV) Portland, cilities. William J. Wilkinson, manager of per- named VP. Ore. Ed program manager, KOMO -TV. sonnel, computer facilities of ABC, Hacken- Lackner, Rod Lemons, print media supervisor and sack, N.J., named director of personnel, pro- named station manager. Monty Grau, general media planner, Tracy -Locke Advertising, joins sales manager, KOMO(AM), named station man- duction facilities, East Coast, ABC. Crume & Associates, Dallas, as media director. ager. John P. Stevens Ill, director of development, Thomas J. Kopin, general manager, wCSJ -AM- Sallie Forman, manager of government re- Graduate hospital, Philadelphia, joins noncom- lations, NBC, Washington, named director of mercial WHYY -TV Philadelphia (Wilmington, government relations. Del.) as director of development. Dave Williams, general manager of Christian John H. Bermingham, staff VP- senior Broadcasting Network's spot sales division, counsel, corporate affairs, RCA, New York, named general manager of CBN's WANx -TV named general attorney, corporate affairs. Atlanta. New officers, Bay Area Broadcasters Associ- Reynard A. Corley, VP- assistant general man- ation, Tampa -St. Petersburg, Fla.: Thomas B. ager and general sales manager, WMAR -TV Watson, WLCY(AM) president; John Purcell, Baltimore, joins wxll(TV) Winston -Salem, N.C., wise -Tv, VP- television; Ed Winton, WWBA(AM). as general manager. VP- radio; Rod Brosig, WQYK -FM. secretary, and Bill Schriker, WTANIAMI- WOKF -FM, treasurer. Claudia Burns, former general manager of WFMR(FM) Milwaukee, joins APB Enterprises, New officers, Jacksonville (Fla.) Broadcasters licensee of WAWA(AM)- WLUM -FM Milwaukee and Association: Jack Davis, wvol(AM) president; Same side. This time they looked at KACE -FM Inglewood, Calif., as general manager Gary Rodriguez, WIVY -FM, VP; Harry Mc- each other across a table and not of APB and station manager of WLUM -FM. O. C. Clintock, WTLV(rv), secretary, and Suzanne across a line of scrimmage. It White, assistant manager, WAWA, named station Wasson, WCGL(AM), treasurer. occurred manager. earlier this month at the California Irving Waugh, retired president of WSM- AM -FM- Broadcasters Association meeting Thomas Burke, director of station administra- TV Nashville, appointed Tennessee commis- (BROADCASTING, Jan. 15) when Danny WAST(Tv) sioner of tourist tion, Albany, N.Y., named station development by Governor Villanueva (left), vice president of Lamar Alexander. manager. Spanish International Communications Dave Land, operations manager, WFIW.AM -FM Corp. and its KMEX-TV Los Angeles, con- Fairfield, Ill., appointed station manager. Broadcast ferred with Willie Davis, president of Advertising KACE -FM Inglewood, Calif. A few years Mike Piscitelli, production manager, noncom- Harold H. Marquis, president of Hoefer, back, Mr. Villanueva was setting kicking mercial WSRF.(TV) Pensacola, Fla., moves to Dieterich & Brown, San Francisco from 1967 to records for the Los Angeles Rams, while WMFL(AM) Monticello, Fla., as owner- manager. 1975 when he left advertising agency to become Mr. Davis was achieving all -pro status David A. Milberg, information services direc- instructor at San Francisco State University, re- with the Green Bay Packers.

Broadcasting Jan 29 1979 83 FM Morris, III., joins Lang, Fisher & Stashower Dallas, joins KOAX(FM) there in same capacity. Julian L. Weber, director, Twenty First Cen- Advertising, Cleveland, as media buyer. Rich Cohn, account executive, KoAx, named tury Communications and subsidiaries, includ- national sales manager. ing National Lampoon Inc.. New York, elected media buyer and assistant in Karen Huffman, president and chief operating officer. He suc- Advertising, Grand K. Fisher, in charge of business devel- account services, Gorden Phelps ceeds Leonard Mogel, who becomes chairman named account executive. for Fisher Broadcasting. licensee of Rapids. Mich., opment of executive committee of Twenty First, and KOMO -AM -TV Seattle, and KATUITV) Portland, E. Burton, owner of communications will concentrate on publishing and film activities Marion Ore., assumes additional duties as VP- director firm in Huron, Ohio, joins Lord, of subsidiary, HM Communications, of which consulting of marketing. Bob Adkins, account executive, Sullivan & Yoder Advertising, Marion, Ohio, as he is president. KOMO. named local sales manager. account executive. Carol A. Fisher, freelance producer, Los Dick Kelley, account executive, WHN(AM) New and Michael Withers, Angeles. joins ABC Entertainment there as Barry Greenspon York, appointed director, national sales. VP's and creative supervisors, DKG Advertis- manager of comedy development. ing. New York, named VP's and associate crea- Simon Touloumis, account executive, Robert V. Whitney, supervisor of educational tive WLS(AM) Chicago, joins co -owned KLOSIAM) Los directors. telvision production, University of California Angeles as national sales director. Terrence J. Ward, account executive, Public Medical Center, San Francisco, joins Western Communications Inc., St. Petersburg, Fla., Rob Krier, local sales representative, KWTV(TV) Videotape Productions there as general man- joins OmniMedia Advertising, Tampa. Fla., in Oklahoma City, named national sales manager. ager. writing client service. VP- general manager, creative and Kenny Belford, Stew Milner, mastering engineering, Location KZUE(FM) there, joins KWTV as local sales repre- manager of Recording Service, Los Angeles, joins Water- Thomas J. Majorana, group sales sentative. RKO Television Representatives, New York, mark Inc., radio production company there, as named VP. Tom Stewart, in sales for WBNS- AM -FM -TV Co- production manager. lumbus, Ohio, named sales manager for WBNS- L. VP- marketing director. Robert B. Muller, VP- domestic syndication. Robert Williams, AM-FM. McGavren Guild, New York, resigns to become Gold Key Entertainment, New York, elected owner and manager of WHLI(AM)- WIOK(FM) Robert W. Evans, station manager, WDOS(AM)- VP He succeeds Jerry Kurtz, who is now presi- Hempstead, N.Y. (purchase is subject to FCC WSRK(FM) Oneonta, N.Y., joins WSOQ(AM)- dent of Vidtronics Co., New York, parent of approval). Mr. Williams is also stockholder in WEZG(FM) Syracuse, N.Y., as national sales man- Gold Key. Leonard R. Soglio, marketing sales Park City Broadcasting. ager. executive, Television Bureau of Advertising, New York, joins New York office of Gold Key KLEF(FM) Nelson Trottier, member of Katz Television Phillip Stewart, account executive, as regional sales representative. Continental Silver team, New York, transferred Houston. named regional sales manager. to Cleveland office. Karen Gagliardi, market Patrick M. Scott, production manager, KOMO- of Earl G. Graves research specialist for Katz in New York, suc- Earl G. Graves, president TV Seattle, named program manager. Art Pat - Ney, chairman of Young ceeds Mr. Trottier. Dorothy Wheeler, director Ltd.. and Edward N. tlson, assistant production manager, succeeds York, named co- chairmen of of personnel, Katz Agency, named VP & Rubicam, New Mr. Scott. Michael S. Eguchi, traffic systems to Black Au- 1979 Communications Excellence manager, KOMO- AM -TV. named information Patti Rouen, from w1R -AM -FM Detroit, and Awards, sponsored by World diences (CEBA) systems manager, responsible for KoMO -AM -Tv Cena, account executive with Los Black Jeff Institute of Communications. and co -owned KATUITV) Portland, Ore. Angeles brokerage firm of Kidder Peabody & Co., join Los Angeles sales staff of Blair Radio. Lawrence Reilly, director of programing, Michael J. Eckert, from WLAK(FM) Chicago, public affairs and promotion, WAST(TV) Albany, rejoins Blair Radio in Chicago. Programing N.Y., assumes additional duties of development of local and national production. Richard Doucette, account executive, W. Russell Barry, VP- network program sales Humphrey, Browning & MacDougall, Boston, and head of worldwide syndication for 20th Sharon Blair, program manager, Connecticut becomes general safes manager of Knight Radio Century -Fox Television, Los Angeles, named Public Television, Hartford, which operates five Sales, division of Knight Quality Group Sta- senior VP. Jerry Greenberg, director of com- noncommercial stations, named VP- television tions, Boston -based group owner. munications, named to new post of VP- adver- programing. tising, public relations and promotion. Marvin J. Strauzer, Eastern division manager, Michael Packer, program manager and talk Arbitron, New York, joins Gaynor Media Corp. show host, KFAC -FM Port Arthur, Tex., joins there as VP- marketing. KABC(AM) Los Angeles as assistant news and program director. Jeanne Smith, VP, Haworth Group, Edina, Minn., named general manager of San Fran- Ron King, from KACE -FM Inglewood, Calif., cisco office. named program director at co -owned WLUM -FM Milwaukee. Stan Weil, sales manager, Storer Television Sales, New York, resigns to open media buying Eric Mendelson, program director, WCEC(AM)- service there, Hi -Time. WFMA(FM) Rocky Mount, N.C., named VP of licensee, Eastern Carolina Electronics Inc. Don Eddy, manager of market planning, NBC - TV, New York, appointed director of marketing Bruce Gietzen, sports director, KFDX -TV services. Wichita Falls, Tex., joins KTVX(TV) Salt Lake Barry Greenberg City as assistant sports director. Richard Herd, account executive and national sales manager, WAST(TV) Albany, N.Y., ap- Bob Markel!, execu- Ken Berthelot, sports director, KALB- AM -FM -TV pointed general sales manager. Alexandria, tive producer, dramatic La., joins wvuE(TV) New Orleans as sports reporter and weekend sports anchor. Appointments, wXYZ -TV Detroit: Barbara programs, CBS Enter- VP- account tainment, Loren Snyder, supervisor, appointed Karen Kornacki, from WKBW -TV Buffalo, N.Y., D'Arcy -MacManus & Masius, Detroit, named VP Creative services, joins WRNS -TV 'Columbus, Ohio, as sports re- retail marketing manager; Neil H. Wassers- New York. porter. tein, assistant director of research, co -owned Daniel A. Sherkow, WABC -TV New York. named director of research Tony Warner, commercial production man- associate, programs, and sales development; Carol J. Strond, ager, KARK -TV Little Rock, Ark., named execu- NBC -TV, New York director of research for Paramount Pictures, tive sports producer. J. Mac Troy, president of and Burbank, Calif., Los Angeles, named assistant director of re- Mac Troy Productions, independent TV produc- named to new post of search and sales development, and Greg tion company, succeeds Mr. Warner. director of film market- Davis, from WKBD -TV Detroit, named account Marken executive. ing and acquisition for John Dixon, air personality, KSEE(AM) Santa Time -Life Television, Maria, Calif., assumes additional duties as Bill Harrison, general sales manager, KZEw(FMt New York sports director.

Broadcasting Jan 29 1979 64 Jim H. Evers, local account executive, KTSB -TV Colorado Springs. Topeka, Kan., named director of production Mark Garrison, reporter, WTVD(TV) Durham, Broadcast Technology and operations. Tom Erskine, producer- direc- N.C., joins wBrv(rv) Charlotte, N.C., in same tor, named field producer. Roger Hale, director of operations and capacity. engineering, WTVC(7v) Chattanooga, joins Sherry Black, assistant in production depart- Grass Valley Group in Dallas as district sales Cynthia Neu, reporter, KDBC -TV El Paso, joins ment, WFSa.ry Hartford, Conn., named produc- manager. KOAA -TV Pueblo, Colo., as Washington reporter tion coordinator. William Poole, staff designer, Jim Lucy, national sales manager, broadcast- WBZ -TV Boston. joins WFSa -TV as art director. Philip Mann, anchor, noncommercial KEET(TV) ing. American Electronic Laboratories, Phoenix, joins KEYT(TV) Santa Barbara, Calif., Charles Easier 111, director of Good Day pro- Montgomeryville, Pa., joins C.S.P. lnc., Doyles- in same capacity. gram, wcvB -ry Boston, named producer- direc- town, Pa., as broadcast sales manager. tor. William K. Adler, from Richmond, Va., bureau Harry Charles and Bernie Sasek, broadcast of UPI, named regional executive for North Kathryn M. Sachs, news producer- director, engineers, KGUN -TV Tucson, Ariz., named Carolina, based in Charlotte. wjz -TV Baltimore, named production services engineering supervisors. manager. Ross Simpson, from WWDC -AM -FM Washing- Frank Santucci, marketing manager, Orban ton, joins Mutual Broadcasting System there as James P. Mattix, production manager, non- Associates, San Francisco, joins Scully Record- newscaster. commercial WETA -TV Washington, named direc- ing Instruments, Mountain View, Calif., as in- tor of production. Dave Sloan, from KRKO(AM) Everett, Wash., ternational sales manager. joins Kv) -FM Seattle as reporter- announcer. Art Wallis, production director, WGAR(AM) Ronald Taylor, director of marketing services, Cleveland, joins WLs(AM) Chicago as production Larry Laurent, news producer, KOMU -TV Co- Turner division of Conrac Corp., joins Telex director and weekend air personality. lumbia, Mo., joins WDSU -TV New Orleans in Communications, Minneapolis, as marketing same capacity. services manager. Shel Lustig, air personality, WXRT(FM) Chicago, assumes additional duties as produc- Mark Eifron, producer, WFSB -TV Hartford, Russell S. Kneeland, independent producer - tion director. Conn., named senior producer in news depart- director in Philadelphia and New York, joins ment. Digital Video Productions, Wilkes- Barre, Pa., as director of creative services. Millicent Tyler, reporter and substitute anchor, News and Public Affairs WCHS -TV Charleston, W. Va., joins WRET -TV Frank Leonardi, marketing manager for hi -fi Virgil L. Teter Jr., executive producer, Charlotte, N.C., as weekend anchor and pro- products. Sony Industries, New York, named VP-audio KOVR(TV) Stockton, Calif., joins KETV(TV) ducer. division. Omaha as news director. Derwin K. Robinson, producer -director, wrvR -Tv Richmond, Va., Bob Totten, assistant news directors, KTSB -TV appointed public ser- Topeka, Kan., appointed director of news. Mike vice director. Cable Swenson, reporter and anchor, named pro- product ducer- director of news. Ken Murphy, from Edward A. Bennett, manager, new development, Merrill Lynch, Pierce, Fenner & KTV1(TV) Joplin, Mo., joins KTSB -Tv as reporter. Promotion and PR Smith, New York, joins Viacom Communica- Mike Foley, sportscaster, KBJR -TV Superior, Carmen Anthony, public relations manager, tions, New York, as VP, marketing. Wis., appointed news director. leisure division, ABC, New York, named man- Pro- ager of news public relations. Willa Hoffner, Eastern sales manager for Warren Cereghino, assignment editor, gram Syndication Service, subsidiary of Dancer - KNBC(TV) Los Angeles, named senior assign- Carol Gormally, promotion coordinator, Fitzgerald- Sample, joins Paramount Pictures ment editor. WCVB -TV Boston, named promotion manager. Corp. as director of sales and marketing, cable - Jill Katz, broadcast production manager, Mar- pay TV. Reed, from wOC -TV Davenport, Iowa, joins Jim vin & Leonard Advertising, Boston, joins WCVB- WYTV(TV) Youngstown, Ohio, managing editor. P. Duffy, supervisor in cable TV Tv as promotion coordinator. James systems design and applications engineering, Walt Dean, producer, wowT(TV) Omaha, Stacey E. Stokes, sales representative, Jerrold Electronics, Hatboro, Pa., joins Mag- assumes additional duties as associate news Procter & Gamble Distributing Co., coffee divi- navox CATV Systems Inc., Manlius, N.Y., as director. sion, Los Angeles, joins KQFM(FM) Portland, manager of systems design. Kathy McFarland, anchor- reporter. wts(AM) Ore., as promotion director. Thomas L. Gimbel, director of engineering, Chicago, assumes additional duties as anchor, Vello Nickolaou, intern, WGN -TV Chicago, UA- Columbia Cablevision of New Jersey, WELD-TV there. named on -air promotion manager. named engineering manager of Comcast Cablevision Corp., responsible for systems Deborah Potter, staff newswriter, CBS Radio Lynn Barrett, director of television depart- News, New York, named and anchor. being built in Pennsylvania. reporter ment of Rowland Co., New York, public re- Vic Mason, anchor, WCKT(TV) Miami, joins lations firm, named VP Judy McClenaghan, manager of affiliate ser- vices, cable relations department, WTCC(rv) WCMH -TV Columbus, Ohio, as co- anchor. Jym Barbara Goen Nemer, publicist, noncommer- from KWWL -TV Waterloo, Iowa, joins Atlanta, named Western regional manager, Ganahl, cial KCET(TV) Los Angeles, joins KNXT(TV) there WCMII -TV as meteorologist. based in San Francisco. Nory LeBrun, account in same capacity. executive, wTCG, joins cable relations depart- A. anchor, WTVY(TV) David Waterman, ment as Northeast regional manager. Douglas Dothan, Ala., joins WAAY -TV Huntsville, Ala., as R. McGinnis, from National Bank of Atlanta, Getting their numbers. Jason L. co- anchor and reporter. joins cable relations of wrcG as Midwest Shrinsky, partner in the Washington regional manager, based in Atlanta. Don Harrison, anchor, KMSP -Tv Minneapolis, communications law firm of Stambler & joins wrsP(Tv) Tampa -St. Petersburg, Fla., in Shrinsky, watched the Super Bowl pro- same capacity. fessionally this year as a spotter, the Randy Lube, from wxow -Tv LaCrosse, Wis., "alter -ego :' he says, of NBC -TV's play - Allied Fields joins WAYY(AM)- WAXX(FM)- WEAU -TV Eau Claire, by -play announcers. Although NBC nor- manager, Wis., as reporter. Susan Toycen, from mally uses one spotter for each team, David A. Lapovsky, research Ar- Co., Beltsville, Md., named director of KQrv(rv) St. Joseph, Mo., joins WAYY -WAXX- Mr. Shrinsky did the honors alone this bitron WEAU-TV as weathercaster and reporter. Gary year because the other spotter failed to research. Westphalen, from WSnu(AM) Wausau, Wis., show. This was his second Super William A. Brannigan, correspondent cover- named news anchor for Eau Claire sta- morning Bowl -he spotted the Washington ing Middle East until January 1978, ABC News, tions. Redskins -Miami Dolphins game in 1973 joins Bank of America in San Francisco as man- Paul Kirwin, reporter- anchor, KREX-TV Grand for CBS -and he's a regular spotter for ager of radio and television services, responsi- in Junction, Colo., joins news team of KRDO -TV all Redskins games. ble for assisting broadcast media covering

Broadcasting Jan 29 1979 65 and one brother. banking and economic news. sDeaths Rudolph V. Lutter Jr., attorney, FCC, Wash- ington, appointed to fifth three -year term on Brian Devney, 28, son of Edward J. Devney, Samuel Felsinger, 71, retired Voice of Ameri- President's Committee on Employment of the president of The Devney Organization, station ca master control technician, Washington, died Handicapped. representative firm based in New York, died of heart attack Jan. 20 at Prince George's Gen- Jan. 12 when helicopter he was piloting crashed eral hospital in suburban Washington. Mr. Dr. Robert C. Jeffrey, chairman of depart- near Low, Quebec. Mr. Devney once worked as Felsinger worked for Office of War Information ment of speech communication, University of account executive for CJRN(AM) Niagara Falls, in 1943 and joined VOA in late 1950's. He Texas, Austin, named dean of school of com- Ont. Survivors in addition to his father and retired in 1976. Survivors include his wife, Lillie munication. stepmother, include his wife, Betty, one sister Dube, one daughter and son. For the Record 5'

As compiled by BROADCASTING based on revenue $300,000. Format: beautiful music. Principals: restaurant and flower shop. (BP- 20,776). Action Jan. filings, authorizations, petitions and other Warren A. Connell (23.2 %), his son, Warren W. Con- 12. nell (10%), estate of his wife, Helen B. Connell (53 %) actions announced by the FCC during the Renton, Wash.- Broadcast Bureau granted Radio and two other family members. Warren A. Connell Renton 1420 khz, 500 w -D. P.O. address: 1800 W. period Jan. 12 through Jan. 19. owns Pepsi -Cola Bottling Co. of Grand Island and Hillcrest Dr., Apt. 30. Newbury Park, Calif. 91320. along with other family members, Farvel, real estate Abbreviations: Administrative Law Judge. Estimated construction cost 511,258; first year operat- AL1- and property management firm in Grand Island. None announced. ant.- antenna. ing cost $34,128; revenue 560,000. Format: standard alt. -alternate. ann.- have other broadcast interests. Ann. Jan. 9. auc- aural. aux.- auxiliary. CH- critical hours. CP- pops. Principal: Dale A. Owens, engineer with Mr. construction permit. D -day. DA- directional anten- Bishop, Tex. -Cismek Corp. seeks 107.1 mhz, 3 kw, KNBR(AM) -KNAI(FM) San Francisco. Owens Fortuna, Calif. na. Doc. - Docket. ERP- effective radiated power. HAAT: 283 n. Address: 410 Hwy. 77, Bishop, Texas. formerly owned KNCR(AM) freq. - frequency. HAAT- height of antenna above Estimated construction cost $76,678; first quarter (BP- 20,774). Action Jan. 12. revenue Format: average terrain. khz -kilohertz. kw- kilowatts. operating costs $28,518; $155,578. FM action MEOV- maximum expected operation value. mhz - Spanish. Principals: Joe A. Cisneros (51 %) and D. K. megahertz. mod. -modification. N- night. PSA- Meek (49%). Mr. Meek is employe and Mr. Cisneros is Adel, Ga.- Broadcast Bureau granted Timberland presunrise service authority. SL- studio location. former employe at KAND(AM) Corsicana, Tex. They Communications Inc. 92.1 mhz, 3 kw, HAAT: 300 ft. SH- specified hours. TL- transmitter location. have no other broadcast interests. Ann. Jan. 9. P.O. address: Box 508, Adel, Ga. 31620. Estimated con- trans. -transmitter. TPO- transmitter power output. Tulia, Tex. -Cardiff Broadcasting Co. seeks 104.9 struction cost $27,790; first year operating cost $5,058; U- unlimited hours. vis.- visual. w- watts. ' -non- mhz, 3 kw, HAAT: 178 ft. Address: 504 West 4th St., revenue $36,000. Format: country /easy rock, Prin- commercial. Stroud, Okla. 74079. Estimated construction cost $32,- cipals: Ralph L. Dean (51.08%) and W. George Deen 668; first year operating costs $80,668; revenue $96; Sr. (48.91 %). Ralph L. and W. George Deen are 000. Format: spanish /C &W. Applicant is wholly owned brothers and own 51.08% and 48.91% of WBIT(AM) New by Cardiff Industries, owned principally by Patrick T. Adel, respectively. (BPH- 10992). Action Jan. 5. Stations Pogue (36 %) and Stanley M. Searle (36 %). Cardiff Broadcasting also owns KRDF(FM) Spearman, Tex. FM applications and KTUE(AM) Tulia. Ann. Jan. 9. Va. 107.9 Ownership Changes Homer, Alaska - Peninsula Communications Inc. Amherst. -W. Ronald Smith seeks mhz, seeks 103.5 mhz, 25 kw, HAAT: 1,021 ft. Address: 3.98 kw, HAAT: 1603 ft. Address: 104 Hunter Hill Dr Pioneer Ave. Box 293, Homer 99603. Estimated con- Hagerstown, MD. 21740. Estimated construction cost struction cost $64,000; first year operating costs S120,- SI13,500, first quarter operating costs $44,834; Application is 150; revenue $126,567. Format: MOR. Principals: revenue $180,000. Format: popular music. Principal WFXE(FM) Columbus, Ga. (104.9 mhz, 3 kw)- WHAG Hagerstown, Md. Ann. Jan. 9. David F. Becker and his wife, Eileen (47.5% each) and sales rep for -TV Seeks assignment of license from Kamman En- two others. Beckers also own hotel in Homer. Mr. Milwaukee- Milwaukee School of Engineering terprises Inc. to Associated FM Broadcasting Inc. for Becker has CP for TV translator to rebroadcast seeks 91.7 mhz, I kw, HAAT: 126 ft. Address: 1025 5475,000. Seller is owned by Norman I. Goldman, KHVN(TV) Anchorage pending before FCC. Ann. North Milwaukee, 53202. Estimated construction cost Sidney Kaminsky and Chuck Harris (33 -1/3% each). Jan. 1 1. $23,810; first year operating costs $2,000; revenue None have other broadcast interests. Buyer is owned Safford, Ariz. -Jensen Broadcasting Co. seeks 99.1 $2,000. Format: instructional. Principals: Board of by B. Ken Woodfin (50%) and Milton Hirsch (50%). is Mr. is man- mhz, 100 kw, HAAT: 2,400 ft. Address P.O. Box 8080, Regents of applicant, which also owns WSOE(AM) Mr. Hirsch Columbus attorney. Woodfin Missoula, Mont. 59807. Estimated construction cost Milwaukee. Ann. Jan. 9. ager of WOKS(AM) Columbus. Ann. Jan. 18. $57,880; first quarter operating costs $23,217 and AM applications WVCF(AM) Ococee, Fla. (1480 khz, I kw -D)- revenue $16,000. Format: contemporary. Principals: Seeks assignment of license from American Homes Rex K. Jensen (52 %), Jack H. Jensen (24 %) and La- Alvin, Tex.- Huffman, Botter, Zeiss, Fisher, Web- Stations of Florida Inc. to James S. Beattie for $250,- mont N. Jensen (24 %) (brothers). They also own ber, Sparkman (partners) seek 1 110 khz, I kw -D, DA. 000. Seller is owned by Louis G. Christensen (presi- KDXT(FM) Missoula, Mont., and application for new Address: 3134 Mar Ann, La Marques, Tex. 77568. dent), W. C. Logue, Dr. Paul Kessler, William Self, FM at Needles. Calif. Jack and Lamont also have ap- Estimated construction costs $139,120; first quarter Ralph Roser and seven others. None has other broad- plication for new FM at Butte, Mont., pending. Ann. operating cost 514,880; revenue $150,000. Format: cast interests. Buyer also owns WEXY(AM) Oakland Jan. I1. adult contemporary. Principals: A.J. Huffman, Martin Park and WETO(AM) De Land, both Florida. Ann. S. Botter, P. Anthony Zeiss, Frank Fisher, Paul Webber Baxter Springs, Kan.- Cherokee Broadcasting Co. Jan. 15. and Seth Sparkman Jr. (16.67% each). Messrs. Huff- seeks 107.1 mhz, 3 kw, HAAT: 300 ft. Address: Rt. 2 Statesboro, Ga. man, Fisher and Webber are employes at Alvin Com- WWNS(AM)- WMCD(FM) (AM: Box 134, Galena, Kan. 66739. Estimated construction 1240 -D, w -N; FM: 100.1 mhz, 3 munity College, Alvin. Mr. Zeiss is director of khz, l kw 250 kw)- cost $36,375; first quarter operating costs SI1,875, Seeks transfer control of Radio Statesboro Inc. from telecommunications at Central Texas College, Killeen, of revenue $72,000. Format: country. Principals: Jay R. C.H. Grider, W.C. Woodall Jr., James T. Orndorff and Maxton and his wife, Norma (50% each). Mr. Maxton Meeker, Colo. -White River Broadcasting Co. J. Barton Lanahan. (85% before; none after) to Van L. has been chief engineer at KOAM(AM) Pittsburg, seeks 1450 khz, I kw -D, 250 w -N. Address: Drawer Lanier (15% before; 100% after). Consideration: Kan., since 1976. He recently quit same position at 790 Glenwood Springs, 81601. Estimated construction ßI84,000. Mr. Lanier is general and sales manager of KQYX(AM) -KSYN(FM) Joplin, Mo. They have no costs $26,240; first year operating cost $56,000. For- station. other broadcast interests. Ann. Jan. 11. mat: easy listening. Principals: Robert C. Cutter and KSWI(FM) Clarinda, Iowa (106.3 mhz, 3 kw)- Richard P. Whitton (50% each). Mr. Cutter is Glen- Monroe, La. Broadcasting Co. seeks 103.1 -KCTO wood Springs attorney. Mr. Whitton is owner of radio Seeks transfer of control of Southwest Iowa Stereo Inc. mhz, 2.6 kw, 296 ft. Address: P.O. Box 666, Co- HAAT: common carrier systems in Vail and Glenwood from present stockholders (100% before; none after) lumbia, La. 71418. Estimated construction cost S13,- to R. and Jerald Hennen (none before; Springs, both Colorado, and Mt. Vernon, Ill. They Glenn Olson C. 800; first year operating costs $48,000; revenue $98,- 100% is have no other broadcast interests. Ann. Jan. 9. after). Consideration: $128,000. Mr. Olson 000. Format: gospel. Principals: Ernest R. Sandidge owner of KQWC -AM -FM Webster City, Iowa. Mr. (80%) and Tom D. Gay (20%). They own KCTO(AM) AM actions Hennen is general manager of KDMA(AM) Mon- Columbia, La., and KLPL(AM) Lake -KBED(FM) Spring City, Tenn. Broadcast Bureau granted RA- tevideo, Minn. Ann. Jan. 18. Providence, La. Mr. Sandidge is also manufacturer's - AD of Spring City 970 khz, 500 w -D. P.O. address: KSNM(FM) Santa Fe, N.M. (95.5 ,hz, 29.5 kw)- rep for RCA. broadcast division. Ann. Jan. 9. 11682 Back Valley Rd., Soddy- Daisy, Tenn. 37379. Seeks assignment of license from Ivan R. Head to Grand Island, Neb.- Farvel Properties Inc. seeks Estimated construction cost $43,460; first year operat- Cammar Broadcasting Inc. for $332,500. Mr. Head, 107.7 mhz, 100 kw, HAAT: 524 ft. Address: 2422 East ing cost $30,000; revenue $48,000. Format: C &W and who has no other broadcast properties, will retain 5 %. Hwy. 30, Grand Island 68801. Estimated construction MOR. Principal: Lee J. Cooper, former owner of Buyer is owned by Martin Percival, former vice presi- cost $179,300; first year operating costs $17,135; WEDG(AM) Soddy- Daisy. Mr. Cooper also owns dent of radio spot sales for ABC Radio, New York; he

Broadcasting Jan 29 1979 58 merger last year with Southern Broadcasting Co. (Broadcasting, June 26). four AM's and four FM's. Summary of broadcasting Harte-Hanks publishes 26 daily newspapers, 61 non - dailies and operates commercial printing and distribu- tion services. Robert G. Marbut is president. (BALH780908EA). Action Jan. 11. FCC tabulations as of Nov. 30, 1978 WDAC(FM) Lancaster, Pa. (94.5 mhz. 50 kw)- Broadcast Bureau granted transfer for control from CP's CP's Donald. Dean and Ruth Crawford (58% before. none On air on Total not Total after) to Richard, Dan and Donna Crawford (42' %r Licensed STA' air on air on air authorized" before, 100% after). Consideration: $696,000. Prin- Commercial AM 4,499 5 43 4,547 34 4,581 cipals: Crawfords are owners, with their mother, Ruth Commercial FM 3,016 2 74 3,092 138 3,230 C. Porter, of Crawford Broadcasting Co. Crawford Educational FM 945 0 73 37 982 1.055 Broadcasting has been selling stations to individual Total Radio 8.460 7 154 8.621 245 8,866 family members (see WWGM[AM] Nashville and Commercial TV KPBC(AM1 Dallas, below). It has also sold VHF 513 1 2 516 7 523 KFMK(FM) Houston and WMUZ(FM) Detroit, sub- UHF 211 0 1 212 52 264 ject to FCC approval and retains Peoria, Educational TV WPEO(AM) VHF 94 7 102 5 107 Ill.; WDCX(FM) Buffalo, N.Y., and KELR(AM) El UHF 151 2 5 158 4 162 Reno. Okla. (BTCH 781031E6). Action Jan. 9.) Total TV 969 4 15 988 68 1.056 WWGM(AM) Nashville, Tenn. (AM: 1560 khz, FM Translators 249 0 o 249 84 333 100 kw- D)- Broadcast Bureau granted assignment of TV Translators license from Crawford Radio Enterprises to Dean A. UHF 1,143 0 0 1,143 250 1,393 VHF 2404 0 o 2,404 195 2.599 Crawford for $265,680. Seller: (see WDACIFM] Lan- caster, Pa. above). Buyer: Mr. Crawford, part owner of 'Special temporary authorization "Includes oil -air licenses seller, is songwriter and artist living in Laguna Beach, Calif. (BAL78103IEA). Action Jan. 9. KPBC(AM) Dallas, WYCA(FM) Hammond, Ind. and 50% of WDJC(FM) Birmingham, Ala. (AM: 104 khz, I kw -D; FM: 92.3 mhz, 30 kw and FM: 93.7 mhz has no other broadcast interests. Ann. Jan. 15. KNIR(AM) New Iberia, La. (1360 khz, I kw -D)- 100 kw, respectively) - Broadcast Bureau granted Broadcast Bureau granted transfer of control of Teche- assignment of license from Crawford Broadcasting Co. WWPA(AM) Williamsport, Pa. (1340khz, 1 kw -D, 250 w- N)- Summit Enterprises seeks transfer of con- land Broadcasting Inc. from Lionel Sutton, Guy Mar- to Donald B. Crawford for $2,316,764. Seller: (see tin, Lopez 50116 to trol by terms of will from estate of late Woodrow W. Ou Sherry (100% before; after) Donald WDAC(FM] Lancaster, Pa.) Buyer: Donald Crawford, to Dorothy Orlando, Judy Ann McGlynn and W Bonin (none before; 50% after). Consideration: SI14,- is son of Ruth Porter and 14% owner of Crawford William Ott, who are widow, daughter and son, respec- 000. Sellers each own 33 -1/3 %. Mr. Sutton sells Broadcasting. He already owns 50% of WDJC. tively, of Woodrow Oit. William Ott is general manager 33 -1/3% and Guy Martin and Sherry Lopez each sell 8 (BAL78103IEB, BAPLH78103lEC). Action Jan. 9. 1/3% to Mr. Bonin. Mr. Martin and Mr. Lopez retain of station. None have other broadcast interests. Ann. KGAA(AM) Kirkland, Wash. (AM: 1460 khz, 5 50% (25% each) interest in company. Mr. Bonin is Jan. 18. kw- D) Broadcast Bureau granted assignment of owner of KDEA -FM New Iberia and former owner - license from Kirkland Broadcasters Inc. to Community Actions (20%) KANE(AM) there. None have broad- of other Kirkland Broadcasting Corp. for $280,250. Seller, KSNO(AM) Aspen, Colo. (1260 khz, 5 kw -D)- cast interests. (BTC781 I22EC). Action Jan. 11. which is principally owned by Wesley L. Monroe, license from Broadcast Bureau granted assignment of WFGL(AM)- WFMP(FM) Fitchburg, Mass. (AM: president, also owns KGA(AM) Spokane, Wash., and Aspen Broadcasting Co. to Albert W. Vontz for $690,- 960 khz, I kw -U; FM: 104.5 mhz, 50 kw) -Broadcast 88.3% of KEED(AM) Eugene, Ore. Buyer is prin- 000. Seller is owned by William Dunaway and Barbara Bureau granted assignment of license from WFGL Inc. cipally owned by Charles W. Banta and David J. Ben- Moore. Mr. Dunaway has 45% interest in KGLS(FM) lo Montachusett Broadcasting Inc. for $592,000. Seller jamin, who own KRDR(AM) Gresham, Ore. and 25% interest in KBCR -AM -FM Glenwood Springs is owned by George I. Chatfield and his wife Marie, (BAL780808EC). Action Jan. 11. Steamboat Springs. both Colorado. Miss Moore has no who have no other broadcast interests. Buyer is owned other broadcast interests. Buyer owns KNOP(AM) by two former Ford White House staffers, Robin B. Newport, Ky. (BAL7811I7ED). Action Jan. 11. Martin (55 %) and L. William Seidman (22 %); Ernest WVCG(AM)- WYOR(FM) Coral Gables, Fla. S. Johnston (22 %), and Thomas Shine (1 %). Mr. Facilities Changes (AM: 1080 khz, 10 kw -D, 500 w -N; FM: 105.1, 100 Johnston is Washington advertising executive and kw)- Broadcast Bureau granted assignment of license owns WOLF(AM) Syracuse and WRUN(AM)- from Independent Music Broadcasters Inc. to Insilco WKGW (FM) Utica, both New York. Mr. Shine is gen- FM applications Broadcast Group (formerly Covenant Broadcasting) eral manager of Utica stations. (BAL761I16EA, KGMR -FM Jacksonville, Ark. -Seeks CP to make for $4,850,000. Seller is owned by Ted Niarhos, presi- BALH781I6EB). Action Jan. 11. changes in ant. system; change type trans.; change dent (99.65 %), and his wife, Elizabeth (0.35 %). Buyer WLRQ(FM) Whitehall, Mich. (95.3 mhz, 1.5 type ant.; increase ERP: 76 kw (H &V); increase is subsidiary of Broad Street Communications Corp., kw) - Broadcast Bureau granted assignment of license HAAT: 306 ft., and change TPO. Ann. Jan. 18. which is owned by publicly traded Insilco Corp., from White River Communications Inc. to Blueberry KYLO(FM) Davis, Calif -Seeks CP to make Richard L. Geismar, chairman; Fred E. Walker, presi- Broadcasting is owned Inc. for $160,000. Seller by in change SL and RC to 17 Ar- dent, and 12 others. Buyer owns WELI(AM) New change ant. system; Ralph Trieger, who also has minority interest in change type trans.; change type Haven and WKSS(FM) Hartford- Meriden, both Con- boretum Drive, Davis; WMTE-AM -FM Manistee, Mich. He is also selling ant., and change TPO. Ann. Jan. 18. necticut; WGSO(AM) -WQUE(FM) New Orleans and WLRC(AM) Whitehall. Buyer is owned by Alastair B. KTOK(AM) -KXUE(FM) Oklahoma City. It also oper- Martin and his wife, Edith (50%) and six others, all of KOZN -FM San Diego -Seeks CP to make changes ates Oklahoma News Network, Oklahoma City. whom are owners of Regional Broadcasting Inc., owner in ant. system; change type trans.; install aux. trans.; (BAL780914EC, BAPLH7809I4ED). Action Jan. 11. of WGRD -AM -FM Grand Rapids, WTRU(AM) change type ant.; change TL to 7022 La Jolla Scenic ft. (H and WCCF-AM -FM Punta Gorda, Fla. (AM: 1580 khz, Muskegon, both Michigan; WAAL(FM) Binghamton, Drive, San Diego; HAAT: 577.75 &V), change TPO. Ann. Jan. 18. 1 kw -D; FM: 92.7 mhz, 3 kw)- Broadcast Bureau WKNY(AM) Kingston, WOLF(AM) Syracuse, all granted assignment of license from Charlotte County New York; WMGW(AM)-WZPR (FM) Meadville, KSFX(FM) San Francisco -Seeks CP to make Broadcasting Corp. to DeBeau Broadcasting Co. for WPIC(AM) -WYFM(FM) Sharon, both Pennsylvania. changes in ant. system; install new ant. at slightly $441,500 plus $25,000 for covenant not to compete. (BALH -2534) Action Jan. 11. different position on Mt. Sutra tower; increase ERP: by H. Reinhard, presi- 7.76 increase 1468 ft. (H &V), and Seller: principally owned Robert KDAL -TV Duluth, Minn. (ch. 3) - Broadcast kw (H &V); HAAT: derll and general manager, who has no other broadcast Bureau granted assignment of license from KDAL Inc. change TPO. Ann. Jan. 18. interests. Buyer: Lawrence N. DeBeau and his wife, to Palmer Broadcasting Co. for $7.25 million. Seller is WKMO(FM) Hodgenville, Ky. -Seeks mod. of CP who own -FM Tawas City, Mich. Mildred, WDBI subsidiary of WGN Continental Broadcasting, owned to change TL to six miles N of Hodgenville; change SL BALH781101EB). Action Jan. 10. (BAL78110IEA, by Tribune Co., which, in interlocking ownership with to 111 North Lincoln Blvd., Hodgenville; change RC WAIL(AM) Baton Rouge, La. (1260 khz, I kw- New York News Inc. (New York Daily News), owns to Highway 62, Elizabethtown; change type ant.; D)- Broadcast Bureau granted assignment of license four AM's, two FM's and four TV's in addition to decrease ERP: l.5 kw (H &V); increase HAAT: 400 ft. from WAIL Inc. to Venture Broadcasting Inc. for Chicago 9Fibune and other papers. Buyer, principally (H &V), and change TPO. Ann. Jan. 18. Seller: principally owned by Mrs. Angie D. owned by Daniel D. Palmer trust, owns WHO -AM- $256,000. WRJR(FM) Lewiston, Me. -Seeks CP to make Burge, who has no other broadcast interests. Buyer: TV-KLYF(FM) Des Moines and WOC- AM -TV- changes in ant. system; change TL, SL & RC to 31 New restaurant and kIlK(FM) Davenport, both Iowa, WNOG(AM)- Louis Bathen, owner of Orleans Frye Street, Lewiston; change type ant. and change entertainment firm, and Victorn Brown, practicing WCVU(FM) Naples, Fla., and Naples cable system TPO. Ann. Jan. 19. obstetrician. Neither has other broadcast interests. (BALCT7809I4KE, BALTT780941A -IF). Action Jan. (BAL781027EG). Action Jan. 9. 10. WMAS -FM Springfield, Mass. -Seeks CP to make changes in ant. system; change type trans.; change Baton Rouge Broadcast KMMK(FM) Lake Oswego (Portland), Ore. (106.7 WRBT(TV) (ch. 33)- type ant. ERP: 50 kw (H &V); increase HAAT: 196 ft. control Rush Broadcast- mhz, IOOkw) Broadcast Bureau granted assignment Bureau granted transfer of of - (H &V), and change TPO. Ann. Jan. IS. ing Corp. from trustees in bankruptcy for Jules B. of license from Communico Northwest Corp. to Harte- LeBlanc III to Cyril E. Vetter for $792,000. Seller is in- Hanks Communications Inc. for $1.3 million. Seller is WCZY(FM) Detroit -Seeks CP to make changes in voluntarily transfering 70% of stock to Mr. Vetter who subsidiary of Communico Inc. which is principally ant. system; change type trans; change type ant.; owned 30% before transaction. Neither buyer nor owned by Frederic W. Constant. Buyer, which recently decrease ERP: 100 kw (H &V); increase HAAT: 426 ft. seller has other broadcast interests. (BTC7809I9KE). bought WLCY(AM) St. Petersburg, Fla., is publicly (H &V); change main ant. to aux. to be operated on Action Jan. 9. traded group owner of three TV's and, as result of ERP: 165 kw (H); 43 kw (V); HAAT: 325 ft. (H &V)

Broadcasting Jan 29 1979 67 and change TPO. Ann. Jan. 18. FM actions WHMI -AM -FM Howell, Mich. -FCC has dis- National Black Media Coalition for WPIX -FM New York -Seeks mod. of CP to change WLWI(FM) Montogomery, Ala.- Granted CP to missed request by reconsideration April 6 action granting B&H Broad- type trans.; increase ERP: 5.3 kw (H &V); decrease change TL to North End of Burbank Drive, Montgom- of casting Co. waiver ascertainment documentation HAAT: 1418 ft. (H &V), and change TPO. Ann. Jan. ery; install new ant.; change ERP: 98 kw (H &V); ant. of and reporting requirements for WHMI -AM -FM there. 18. height: 500 ft. (11 &V); remote control permitted by seven broadcast sta- (8PH78092IAC). Action Jan. 10. It also granted requests other WKZL(FM)- Winston -Salem, N.C. -Seeks CP to tions for waiver of those requirements: WHEP(AM) install aux. facilities at main SL to be operated on ERP: KZOZ(FM) San Luis Obispo, Calif.- Dismissed as Foley, Ala.; WBRV(AM) Boonville, N.Y.; 31.6 kw (H) and 9.88 kw (V); HAAT: 279 ft. (H) and moot application for CP to change ERP, ant. height and WCRD(FM) Bluffton, Ind.; KDWT(AM) Stamford, 289 ft. (V) and change TPO. Ann. Jan. 18. transmission line (BPH- 780818AF). Action Jan. 10. Tex.; WBMS(AM) Black Mountain, N.C.; WDAO(FM) Dayton, Ohio -Seeks CP to install WAMX(FM) Ashland, Ky.- Granted CP to install KDHI(AM) Twentynine Palms, Calif., and aux. ant. at main TL for use with the aux. trans.; ERP: new ant.; make changes in ant. system (increase WSCP(AM) Sandy Creek -Pulaski, N.Y. Action Nov. 17.701 kw (H &V); HAAT: 420 ft. (H &V) Ann. Jan. height); change TPO; ERP: 31 kw (H &V); ant. height: 30. 18. 460 I). (H &V) (BPH7808IOAG). Action Jan. 10. KETV(TV) Omaha, Neb. -FCC has denied peti- KGOK(FM) Pauls Valley, Okla. -Seeks CP to 'WBXL(FM) Baldwinsville, N.Y.- Granted CP to tion by Black Coalition of KETV for reconsideration of make changes in antenna system; change type trans.; install new ant. and replace expired permit staff denial of its complaint against license renewal ap- change type ant.; increase ERP: 3.0 kw (H &V) and (BPED78I 103AI). Action Jan. 10. plication of station. One of Coalition's complaints was that station posted misleading job vacancy announce- change TPO. Ann. Jan. 18 WSIM(FM) Red Bank, Tenn.- Granted mod. of ments. Action Jan. 17. Ponca City, Okla. -100.9 mhz seeks mod. of CP o CP to change ant.; make changes in ant. system (in- change TL and SL SE of Ponca City; decrease HAAT: crease height); change TPO and ant. height: 300 ft. WAIR(AM) Winston -Salem, N.C. -FCC has 285 ft., and change TPO. Ann. Jan. 18. (H &V) (BMPH- 78081IAN). Action Jan. B. renewed license of Holiday Broadcasting Co. for station through next triennial period for North Carlina sta- WSIM(FM) Red Bank, Tenn. -Seeks CP to install WSGM(FM) Staunton, Va.- Granted CP to install tions-to Dec. 1, 1981. WAIR's 1975 license renewal aux. trans. and auxiliary ant.; change SL and RC to 621 new ant.; change TPO; ERP: 2.35 kw (H &V); condi- application had been designated for hearing due to O'Grady Drive, Chattanooga, Tenn., to be 780825AH). Action Jan. 8. operated tions (BPH- alleged fraudulent billing practices. Subsequently, it on: ERP; 2.8 kw (H &V); HAAT: 325 ft. (H &V), and KAWY(FM) Casper, Wyo.- Granted mod. of CP to was granted renewal for one year, effective Aug. 4, change TPO. change trans. and ant.; change TPO and ERP: 63 kw 1977. Action Jan. 8. (H &V) (BMPH- 760913AA). Action Jan. 8. AM actions WADS(AM) Ansonia, Conn.- Granted CP to in- crease power to. I kw and change trans.; conditions Allocations (BP- 20,441). Action Jan. 12. WTMP(AM) Tampa. Fla.- Granted CP to change In Contest SL to Temple Terrace, Florida; add nighttime service Actions with 2.5 kw; install DA -2; change TL to junction of Mountain Pass and Yermo, Calif.- Broadcast hwy. 301 and Ohio Ave... E of Tampa; conditions Designated for hearing Bureau has assigned 99.5 mhz to Mountain Pass and (BP- 20,750). Action Jan. 10. 98.1 mhz to Yermo as first FM allocations. Action Columbus, Ohio (Commercial Radio Institute Inc. resulted from petition by KIXV Inc. Action Jan. 12. WAZA(AM) Bainbridge, Ga.- Granted CP to and Christian Voice of Central Ohio) TV proceed- change hours of operation to unlimited; increase ing: (Does. 78- 395. 396) -ALJ Lenore G. Ehrig desig- San Diego - Broadcast Bureau, on request of Center daytime power to 5 kw; add nighttime power with 1 kw nated ALI David I. Kraushaar to serve as presiding City Complex Inc., extended to Feb. 16 time for filing DA -N; change type trans.; conditions (BP- 20,738). judge; scheduled prehearing conference for Feb. 20 reply comments in matter of amendment of TV table Action Jan. 12. and hearing for April 4. Action Jan. 10. of assignments there. Ann. Jan. 15. WWCC(AM) Bremen, Ga.- Granted CP to in- Southold and Greenport, N.Y. (North Fork Broad- crease power to 2.5 kw; change type trans.; correct casting Co. et al.) FM proceeding: (Docs. coordinates (BP- 20,819). Action Jan. 12. 78-381-383)- AU Lenore G. Ehrig designated David WHOP(AM) Hopkinsville, Ky.- Granted CP to I. Kraushaar to serve as presiding judge; scheduled Translators redescribe TL as Buttermilk Road, approx. 1.5 miles prehearing conference for Feb. 14 and hearing for April NW of Hopkinsville; install new trans.; make changes I. Action Jan. 10. Applications in ant. system (increase height) (BP- 7808318A). Ac- Procedural rulings tion Jan. 8. Talkeetna, Alaska- Midnight Sun Broadcasters Inc. Palm Springs, Calif. (KPSI Radio Corp. and seeks CP for translator on ch. 9 to rebroadcast KENI- WFRB(AM) Frostburg, Md.- Granted CP to in- Westminister Broadcasting Corp.) FM proceeding: TV Anchorage, Alaska (TPO: IO w, HAAT: 18 ft.). crease power to S kw and change type trans. (Does. 78- 105. 1061 -ALJ James K. Cullen. Set cer- Ann. Jan. 19. (BP- 20,705). Action Jan. 12. tain procedural dates and scheduled the hearing for Ganado, Ariz. -Ganado Community TV Club Inc. WCAP(AM) Lowell, Mass.- Granted CP to in- April 23 in lieu of Jan. 16. Action Jan. 11. seeks CP for translator on eh. 7 to rebroadcast KOB -TV crease day power to 5 kw: add nighttime service with 5 WQAL(FM) Cleveland (SIR Communications Albuquerque, N.M. (TPO: IO w, HAAT: 89 ft.) Ann. kw; install DA -2; change TL to 316 Tolman Road, Inc.) Renewal proceeding: (Doc. 78 -94) -Office of Jan. 18. Lowell; change trans.; delete remote control; condi- Opinions and Review dismissed motion for acceptance tions 12. Howard, Mont.- Howard T.V. Club seeks CP for (BP- 20,520). Action Jan. and petition for reconsideration of order designating new translator on ch. 12 to rebroadcast KULR -TV Bill- KYMO(AM) East Prairie, Mo.- Granted CP to in- this proceeding for hearing filed by SIR and motion to ings, Mont. (TPO: I w, HAAT: 15 ft.) Ann. Jan. 19. crease power io 500 w (BP- 20,878). Action Jan. 12. strike filed by Broadcast Bureau. Action Jan. 11. Antimony, Utah University of Utah seeks CP for KLMS(AM) Lincoln, Neb.- Granted CP to in- Greenville, Ohio (Lewd Broadcasting Inc. and - translator on ch. 56 to rebroadcast indirectly crease day power to 2.5 kw; make changes in DA Korin Broadcasting Co.) FM proceeding: (Doc. KUED(TV) Salt Lake City (TPO: 20 w, HAAT: 18 ft.). System; change trans.; delete remote control; condi- 21267, 78 -91) -ALJ John H. Conlin granted request Ann. Jan. 19. tions (BP- 20,502). Action Jan. 12. by Broadcast Bureau and extended to Jan. 29 time to file proposed findings fact and conclusions law WPNH(AM) Plymouth, N.H.- Granted CP to in- of of and to Feb. 20 time to file replies. Action Jan. 10. crease power to 5 kw. (BP- 21,158). Action Jan. 12. WKGX(AM) Lenoir, N.C. -Granted CP to in- Woodstock and Saugerties, N.Y. (Woodstock Com- Other crease power to 5 kw critical hours; change trans. munications Inc. and Kingston Broadcasters Inc.) FM (BP- 21,034). Action Jan. 12. proceeding: (Does. 21443, 21445) -AL1 Byron E. Harrison granted motion by Kingston and continued to FCC has granted requests of two minority broad WBIC(AM) New Bern, N.C. to increase hours -CP Feb. 2 time for filing optional reply findings. Action casters for expedited consideration of their application to unlimited, change SL, TL and ant. location and Jan. 10. for CP to add nighttime operation to their AM stations change trans. expired August I, 1978; cancelled permit Broadcasters are International Radio Inc., licensee o Virginia Beach, Va. (Virginia Seashore Broadcasting and transferred pertinent records to station's closed KGST(AM) Fresno, Calif. and La Fiesta Broadcasting Corp.) FM proceeding: (Doc. 19096) -ALJ Lenore files. (BP- 21,064) Action Jan. 16. Co., licensee of KLFB(AM) Lubbock, Tex. Action G. Ehrig granted request by Virginia Seashore and ex- WSKE(AM) Everett, CP to increase Jan. 17. Pa.- Granted tended to Feb. 24 time for filing reply findings. Action power to I kw; install DA -day; change type trans. and Jan. 10. FCC has denied petition by motion picture industry make changes in ant. system (increase height); condi- for immediate declaratory ruling on alleged violations Ronceverte and Lewisburg, W. Va. (Radio tions (BP- 20,869). Action Jan. 12. of "financial interest" rule by three major television Greenbriar Inc. and Lewisburg FM Broadcasters) FM WISO(AM) Ponce, PR.-Granted CP networks American Broadcasting Companies Inc., to change TL proceeding: (Docs. 78- 333 -334) -ALI Reuben - to 163 Hostos Ponce (BP- National Broadcasting Co. and CBS Inc. However, FCC Street, 21,244). Action Jan. Lozner set certain procedural dates and scheduled 10. stated since it was concerned about serious questions hearing for March 5. Action Jan. B. raised by petition, it has instructed the Network Inqu- TV action's FCC actions iry Special Staff to analyze these issues and report its findings to FCC to enable it to resolve issues formally. KPWR -TV Bakersfield. Calif.- Granted mod. of WHAG -TV Hagarstown, Md. -FCC has denied Action Jan. 17. CP to change ERP to 398 kw; max. ERP: 5000 kw; ant. Henson Aviation Inc., licensee of station, review of height: 1400 ft. (BMPCT- 78110I KF). Action Dec. 22. Broadcast Bureau ruling that granted request by Fre- FCC has denied request by State University of New WITN -TV Washington, N.C.- Granted mod. of CP derick Cablevision Inc. for inspection of WHAG -TV's York (Buffalo) for waiver of FCC's freeze on accep- to change ERP to 288 kw; max ERP: 316 kw; ant. annual financial reports from 1975 to present. Action tance of all applications for new noncommercial educa- height: 1950 ft. (BMPCT- 780906KF). Action Nov. 28. Jan. 11. tional Class D (10 w) FM stations.

Broadcasting Jan 29 1979 68 Professional Cards

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COMMERCIAL RADIO dafaWOPle L7 MONITORING CO. Technical broadcast data base PRECISION FREQUENCY computations MEASUREMENTS, AM -FM -TV Engineering FCC actions "flag" service Services Monitors Repaired & Certified 103 S. Market St. 1 302 18th St., N.W., Suite 502 Lee's Summit, Mo. 64063 Washington, D. C. 20036 Phone (616) 524 -3777 (202) 296 -4790 See last page of Classified Section for rates, Classified Advertising closing dates. box numbers and other details.

Southwest. Expanding daytimer in medium mar- WAEY has an immediate opening for a top country RADIO ket needs experienced salesperson. Gary Beckner, music announcer for important sign on shift. Must Box 4041. Midland, TX 79701. know country music and communicate with audience. HELP WANTED MANAGEMENT Salary open -but attractive. Send tape, resume to: He- General Sales Manager - Excellent opportunity. nry Beam, P.O. Box 1011, Princeton, WV 24740. Equal Wanted -Experienced general manager for a two Applicants must have radio sales experience with Opportunity Employer. market city, located on the East Coast. station small both retail and agencies. (Major west coast market) persons well versed in programming, with strong Only Call Hal Smith 415- 836 -0910. EOE. Experienced announcer- production person. sales background need apply. Salary open, but will Small market university town. Sales experience range from $30,000 per annum with merit and incent- Salesperson wanted for KPSI. Letter and resume to helpful, not necessary. Write with tape and resume to ive opportunities available. References required and VP /Sales, 174 N. Palm Canyon Drive, Palm Springs. Box 577, Lewisburg, PA 17837. all will be thoroughly checked. An equal opportunity CA 92262. employer. Reply to Box S -95. KATI: Casper, needs contemporary AM drive per- WNAT -WONZ, (1KW AM -99KW FM) Natchez, MS. sonality- communicator immediately. Four station mar- No. 2 Person. To help general manager of 5,000 Watt Seeks professional salesperson with track record to ket of 75,000. Send tape, resume, salary to Fred AM Daytimer and class A FM in other town. Must be assume and develop station's top list. Retiring Leemhuis, KATI, Box 2006. Casper, WY 82602. EOE. sales -minded, quality- minded. Salary negotiable on salesperson billed 15K in December. We seek man- experience. Send resume, salary history and agement type who can sell top drawer local and agen- Strong Adult morning personality who wants to references to Box S -100. cy accounts. Our stations are No. 1 and No. 2 rated. be involved is needed in small competitive market. Good salary, commission, benefits. Immediate open- Good money for good talent. Adult MOR information Ownership To The Right Person. Young, ag- ing. Send resume and call Mr. Rinaldi, 5PM -6PM, station. Write Chuck Flynn, Manager, KIJV, Huron, SD gressive manager for combination AM /FM in top Penn- 601 -442 -4895. EEO /AA 57350. sylvania college market. Must carry list and manage sales force of four (4) people. Equity position Sales Manager -Texas medium market adult con- New Stereo FM in medium market. Live assist auto- possibility. Salary plus over -ride. Excellent money temporary leader. Must carry list, be a strong recruiter mation. Penna. Salary depends on experience and making opportunity for a street fighter. E.O.E. Send and motivator. Salary, commission, car, investment po- skill. Send complete resume and tape to Box 44, resume in confidence to Box S -113. tential. Modern facility. Letter and resume to B. Hollidaysburg, PA 16648. Winston Wrinkle, KBST Radio, P.O. Box 1632, Big GM KPFT Pacifica Houston - Experience with non Spring, TX 79720. EOE. Professional morning personality for contempor- profit groups, volunteers & radio management prefera- ary country format in medium midwest market Must ble. Resume: GM search, KPFT, 419 Lovett Blvd.. Are you an aggressive street fighter with class in a be creative, informed and experienced. Tape, resume Houston 77006. Deadline Feb. 16. small market ready to move up to a bigger challenge? and salary requirements to Program Director, KECK, Then contact me, Sales Manager, P.O. Box 47, Eau Lincoln, NE 68506. NC's dominant FM station accepting applications Claire, WI 54701. An Equal Opportunity Employer. for Sales Manager position. Must be capable of train- Maryland- immediate opening for 1st ticket Combo - ing, motivating and leading staff of 4. Limited invento- Sales Person with two to three years broadcast sales Announcer. $170 a week, 7- midnight shift. EOE. Send re- ry and top ratings require ability to maximize dollar experience. Good communication skills. Media resume to Box S -120. return. Full details and earnings history to: Personnel. search experience desired. Send resume to Frank WRAL, PO Box 12000, Raleigh, NC 27605. EEO /ME Woodbeck, General Sales Manager, WKBW Radio, Have Immediate opening for PBP -local news per- 695 Delaware Avenue. Buffalo. NY 14209. An Equal son or would consider PBP- announcer. Call Barry NC's dominant FM station still accepting applica- Opportunity Employer. Medlin at 501 - 364 -2183. Send tape and resume to: tions for the new position of Station Manager. Must be Barry Medlin. PO Box 697, Crossett, AR 71635. effective leader and strong administrator. 1st class op- HELP WANTED ANNOUNCERS portunity with advancement possibilities for a person Space Coast and enjoy Natural Sounding Announcers, music, news, pro- Come Live on Florida's capable of handling this challenging position. Full the The leading AM Modern Country and FM duction, for new pop progressive format, Western sun. details and earnings history to: Personnel. WRAL, PO Beautiful Music stations are accepting tapes and United States Box number S -2. Box 12000, Raleigh, NC 27605 EEO/MF resumes. Send to Bill Buckley, PD, WCWR/WEZY, P.O. WOAC Radio, Augusta's leading adult contemporary Box 2029, Cocoa, FL 32922. EOE. Asst. Manager. Emphasis on sales, but having gen- station is looking for a morning Personality. If you have eral programming knowledge. Community oriented. what it takes send an air check to Webster James, Pro. WAMO /Pittsburgh, PA. seeking an experienced $15,000 -plus. EOE. Write KHAS- Radio, Box 726, Hast- and resume gram Director, P.O. Box 1131, Augusta GA 30903 morning drive time announcer. Send tape ings, NE, 68901. 1811 Boulevard of the Pleas include a complete resume. WGAC is an equa' to Eddie Edwards, WAMO, Allies, Pittsburgh, PA 15219. Expanding California broadcast group has open- opportunity employer. ings for General Managers at 30,000 and sales man- Alabama /Country Format, needs morning air per- Beautiful Music pro needed by Oregon's dominant agers 20,000 plus. Our 34th year. Equal Opportunity sonality with great production skills. WBHP is top radio stations. Great voice, smooth delivery and im- Employers. 2588 NEWPORT Corp., 2222 Ave. of the rated and highly respected station. Moving into new peccable character required. We offer $16,000, Stars (Suite 2102), Los Angeles, CA 90067, 213- facilities. Please send up -dated tape and resume to superb facilities and the best staff in radio. Send com- 277 -4980. KXL, 1415 S.E. WBHP Radio % Buster Pollard, P.O. Box 547, plete resume & tape to Larry Roberts, Ankeny, Portland, OR 97214. An Equal Opportunity. HELP WANTED SALES Huntsville. AL 35704. Employer. M /F. Number K -Easy, Monterey, California. MOR Pro for distinc- One,Top 40 Radio Station in 45,000 market Beautiful Music Pros: Detroit's fastest growing sta- needs qualified salesperson to take number tive new format. Ken Cooper, KESE. 408-373-1234, over two tion expanding again! Looking for smooth delivery, ex- sales list. Box 2108. EOE /MF. Contact Sales Manager, Bob Benson 601- cellent production ability to fill future openings. Tape, 636 -1494 Combo Announcer -Engineer: need experienced resume, salary requirements to: Bob Gaskins, Opera- W. Ten Mile Road. Oak We need an experienced one -on -one hard hitter. If broadcaster with good air voice, board work, technical tions Manager, WCZY, 15402 you are currently selling radio successfully and want maintenance, minimum FCC license. Resume to: Pat Park, MI 48237. An Equal Opportunity Employer. to move up to big money and are willing to work for it, Finnegan, WLBC AM /FM, 820 E. 29th St., Mjncie, IN send your complete resume immediately. Include your 47302 Production and News Person needed for fast current billing and local rate card. We have the num- growing medium market. Good voice and experience Medium market powerhouse will separate Its two bers, the tools, the image -you must be able to suc- required. No beginners. Send tape and resume to Lyle facilities in the near future. Personality jocks, with cessfully utilize what we offer. Good draw, good fringe, Richardson, KUDE /KJFM, Box K -1320, Oceanside, CA strong production are needed to record voicetracks for good working conditions. Send replies to General 92054 or call 714 -757 -1320. This is a good oppor- automated Adult MOR. Part of a growing chain: Manager, WYDE, Birmingham, AL 35205. No phone tunity with an equal opportunity employer. Women and to apply. Tape and calls. EOE. minorities encouraged Resume to Jeffrey Jay WEber, Operations Manager, Philadelphia's No. 1 suburban station has an op- WHPA, Hollidaysburg, Penna. seeks sales staff. Z- 96/WAZY, Box 1410, Lafayette, IN 47902. portunity for a talented announcer. We require an in- New FM stereo debuts in Altoona- Johnstown markets. dividual with some experience for this 5 kw fulltimer. Send resume, sales, salary history, and references to WVMT, Burlington needs a cheerful, relaxed Adult You must believe in our MOR /adult /local format. Send Contemporary midday announcer. We are Vermont's WHPA, Box 44, Hollidaysburg, PA 16648. tapes with news and commercials to WCOJ, oldest and largest radio station. Good pay, benefits for Coatesville, PA 19320, an affirmative action EOE. Sales Manager -we want one good person to imple- the right person. Send tape, resume, references and ment our proven sales plan in Midwest Medium Mar- salary requirements to: Gary Wheelock, Program Great opportunity for right individual. Top Rated. ket. Must be aggressive, have a strong desire to ad- Director, WVMT, Box 12, Colchester, VT 05446. WVMT radio station in Upstate New York looking for nighttime vance, and a proven sales record. EOE. Send resume is an Equal Opportunity Employer. personality. If you would like to grow with a winner, to Box S -119. contact us immediately, Box S -172. Florida, Fort Myers Adult MOR personality. Produc- Experienced Sales Person for radio station in tion Pro. Tape, resume, salary requirements. Jim Boyn- Immediate Opening for experienced. mature, night Northwest Alabama. E.O.E. Send resume to WVNA, P.O. ton, Station Manager, WINK Radio, PO. Box 1060, Fort announcer for beautiful music FM in Southwest Box 477, Tuscumbia, AL 35674. Myers, FL 33902. Equal Opportunity Employer. Virginia. Rush resume to Box S -168.

Broadcasting Jan 29 1979 70 HELP WANTED PROGRAMING, HELP WANTED ANNOUNCERS Immediate Opening for chief engineer of 5KW directional NY. PRODUCTION, CONTINUED AM in Rochester, Competitive salary OTHERS and benefits. Contact: Manager, WWWG, 716 - 546- 2325.EOE. Promotion Director: Station promotion, advertising Ready move Ready to take a challenge to up? on and sales promotion. Prior experience a must. Write, and express your personality? Full service, 24 hr. No. 1 AM Transmitter Design Engineer. All solid state to produce and supervise campaigns with Media and adult- contemporary Upper Midwest medium market 1 kw output. C.E. Background a p'us. Ability and FCC agencies. Send resume to Director of Broadcast Pro- operation is looking for a strong afternoon drive per- first phone ticket a must! New small firm in New Eng- motion, WSM, Inc., Box 100, Nashville, TN 37202. An sonality who knows how to inform as well as entertain. land. EOE. Please send detailed resume and/or letter Equal Opportunity Employer. We also need a mid -morning personality who can to Box S -162. think on their feet and conduct an interesting inter- Southern /Country AM, New facilities, top- rated. view. EOE WE Resume and letter of application stat- Assistant Chief looking to become Chief Engineer highly respected, people oriented station seeking ing salary expectations to Box S -166. or Chief Engineer looking for new opportunity. dedicated PD. with 3 -5 years experience preferred. Beautiful college town. 30 miles outside of Pittsburgh, Require active community promotional approach, air AM /FM in Medium Market. FM geared for mass ap- Pennsylvania. A.M. and F.M. Must have transmitter and shift, creativity supervisory capability of personnel, peal. AM for adults. Also seeking news help. E.O.E. audio maintenance experience. Send resume to music and production. EOE. Send resume and finan- Send resume Box S -164. WHJB, 245 Brown Street, Greensburg, PA 15601. cial requirements to WBHP Radio % Buster Pollard, P.O. Box 547, Huntsville, AL 35804. Air Personality for afternoons on adult contempor- Immediate Opening -Chief Engineer for 40,000 ary M.O.R. (AM) who can A.O.R. FM. Watt Public Radio Facility. Knowledgeable in mainte- double on Good Southern New England Pop /Adult has opening for production and on -air experience a must. tape nance of studio and transmitter equipment. Salary in Send jock who can do top morning show. Strong copy -writ- and resume to WBNRIWSPK -FM, P.O. Box 511, upper -teens, depending on experience. Send creden- ing, good production skills essential. Resume, salary Beacon, NY 12508. tials and supporting data to Personnel Office, Lincoln history to: Box S -151. University, Jefferson City, MO 65101. An equal oppor- Beautiful Alaska's Beautiful Music Station and tunity /affirmative action employer. Expanding 50KW Religious -Commercial FM in Mellow -Rock looking for Sister Station experienced. Midwest medium market seeking Program Director mature sounding broadcaster. Excellent salary and HELP WANTED NEWS and Air Personality. Format mostly music with creative benefits. tape resume to Career opportunity. Send and local involvement. Excellent pay and working condi- Ken Flynn, KHARIKKLV, 3900 Old Seward Highway, News Person Needed Immediately. We are look- tions. Send resume and tape to: Ed Moore, GM WCMR/ Anchorage. AK 99503. EOE. ing for a serious reporter -writer -producer to head up the news operation in a growing Southern Arizona WXAX, Box 307 Elkhart IN 46515, Phone 219- Illinois or Iowa. Accepting applications for produc- market. College background and experience prefer- 875 -5166. tion- Good Talley red. Send tape and resume to Bill Barrett, KATO, announcer. pay. Tape/resume. Sta- Rare Opportunity for production genius. Top Detroit tions. Litchfield, IL 62056. Drawer L, Salford, AZ 85546. E.O.E. Beautiful Music station offers creative challenge and potential for right person. If you Seeking bright, human personalities for new All News Independent on Florida's suncoast. Full exceptional growth can write, and produce national quality com- stereo "music plus" format. Need more than a "music time Reporter /Anchor. Job includes street shift/ direct, and production. mercials; work well with clients, salespeople, and jock ". Ability to communicate, aware, creative, com- newsdesk work commercial At least (limited air shift), this munity involvement. Good money, excellent benefits. three yrs exp. Send tape and resume with salary. No talent; and sound fabulous on air is to most respected major Don't wonder if this is right for you, call: Richard Irwin, calls. To: Jay Frank, Operations Manager, WOSA your chance join one of the groups Send tape, resume, salary re- 916- 441 -4950, or tapes and resumes, including sal- Newsradio -1220, Box 7700, Sarasota, FL 33578. in broadcasting. quirements to Operations Director, 29327 Tiffany ary requirements immediately to KROI -FM, 1019 Sec- in Newsperson Experienced all areas of local Court, Southfield, MI 48074. All replies in confidence. ond Street, Sacramento, CA 95814. news. No beginners. Must be able to do it Dave all. An Equal Opportunity Employer. Allen, WPHM, Port Huron, MI 48060. HELP WANTED Program Director who understands beautiful music. TECHNICAL Longtime number one contemporary station needs Air shift. Upper midwest major market. Send resume to someone with bright, confident, up -beat delivery. Im- Box S -184. Chief Engineer -are you ready to move up? Our mediate start. Send short news tape, writing samples Chief Engineer will be retiring. If you have at least 4 and full resume to Ron Russell, WHYN, Springfield, MA Operations Director: Strong programming /news years experience or schooling, some of it on direc- 01101. An equal opportunity employer. background. Must have several years experience in tional arrays, he will train you to take over as Chief commercial radio, know how to recruit and train per- to love Engineer of this 5000 watt DA-N and stereo FM. Send Wanted: newsperson. Get know and our sonnel, good on production. be able to contribute full particulars, including salary requirements to Box small city. College degree in electronic journalism ideas for expansion, work with manager and ideal, but not necessary if you're really into news. Per- S -140. salesmanager as a team. Salary in mid teens. Small son must gather, write and prepare three local market, top notch facilities, Midwest. Send resume to watt daytimer with PSA. Two newscasts a day. Send resume with references to Chief engineer. 5,000 Box S -124. Tower simple Directional. All new equipment. New WSLB. Box 239, Ogdensburg, NY 13669. 315- low -power class 9 FM. STL remote. Medium market. 393.1100. Connecticut TM Stereo Rock station needs a crea- Hospitalization, pension, life insurance. Send resume. to make auto- Leading Southeastern Contemporary radio sta- tive, organized Operations Director able salary history and references to Box S -101. alive. Morning shift, pro- tion needs strong on air morning anchor person well mated programming come duction and promotion. Minimum one year automation Automation versed in news gathering. Send tape resume and Chief Engineer: A.M. /EM. combination- experience. Send tape to 096 FM. Box 1350. Norwalk, fringe benefits references to Steve Shumake WKIX /WYYD Box experience helpful. Good salary. Great CT 06852. EOE. with an established group. Call or write; Dennis L. Mar- 12526, Raleigh, NC 27605. Pay commensurate to ability. An equal opportunity employer. tin, Communications Properties Inc., Box 971 Albert Program Director needed by regional adult AM in a Lea, MN 56007 507 -373 -2338. Production and News Person needed for fast friendly Northern Indiana community. Experience growing medium market. Good voice and experience needed. Must enjoy communicating one to one. Ex- Chief Engineer for University -owned 30,000 watt required. No beginners. Send tape and resume to Lyle cellent pay and working conditions. Operation guided N.P.R. affiliated FM Station. Responsibilities will in- Richardson, KUDE /KJFM, Box K -1320, Oceanside, CA by religious principals. Send resume to Ed Moore, GM. clude supervising complete move of physical plant to Phone 92054 or call 714- 757 -1320. This is a good oppor- WCMR /WXAX, Box 307, Elkhart IN 46515. a new location, constructing transmitter STL and inter- tunity with an equal opportunity employer. 219 -875 -5166. facing network satellite interconnection with the studios. Qualifications: 1st Class License, 3 yrs. lull - News Director. Long -established AM /FM in South- time paid experience in broadcast engineering and east interviewing for first opening in 15 years. Ex- SITUATIONS WANTED Bachelor's Degree preferred but extensive technical cellent compensation and solid future for professional MANAGEMENT training and /or experience may be substituted. Salary: with superior skills. Experienced applicants only. it, track March 5, 1979 to: General Manager who can prove winner, negotiable. Send Resume by Detailed resume to General Manager, Box S -163. , in sales. Michael Turner, Station Manager, KUOP -FM. University record, super heavy background programing, news in subur- FCC regulations, search- of the Pacific, Stockton, CA 95211. An affirmative ac- Anchor - Reporter for morning drive administration, management. a jour- speak for tion employer. ban NYC market. We're looking for broadcast ing stable permanent position, credentials nalist with good on -air sound, solid writing and report- themself. Reply in confidence. Box Q -64. Assistant Engineer with accent on studio and ing abilities. Minimum one year experience in radio recorder maintenance to start, with opportunity to news. Tape and resume to: Jeff Reisman, WNLK /096, General Sales Manager, amazing qualifications, learn automation, directional and other engineering Box 1350, Norwalk, CT 06850. FOE. and abilities, in sales, programming, administration, fields. EOE. Mr. Smith, 503 -882 -8833. promotion. Looking for sales management position. Missouri has immediate opening for announcer Must want to win and pay price to do so. Can we win that has 5 -10 years experience in interviews, talk Network Systems Audio Engineer to help design together? Box S -26. shows, news and remotes. Sports experience helpful, and improve audio facilities for FM network including but not necessary. This broadcast leader has major all phases. Major the construction of a new studio /office complex in St. General Manager. Experienced market facilities and excellent working conditions. Box long term Paul, Minnesota, with seven control rooms and studios. market track record. References. Seeking S -200. Requires strong experience with state -of -tile -art FM opportunity. Box S -60. studio and control room equipment and practice. FCC WBHP Radio News has an opening for a pro with General Manager, currently V.P. /G.M. of successful First Class license and additional RF experience de- ability to handle desk, mobile and limited beat work. station. Outstanding credentials and track record in sirable. Resume, references, letter of interest and sal An excellent opportunity to join an expanding news every size market. Station sale dictates move for 43 ary requirements to Dan Rieder, Director of Network department in a prime location in the south. Send tape year old family man with tons of experience. Box Engineering, Minnesota Public Radio, 400 Sibley and resume to Tim Tyson, News Director, WBHP Radio S -114. Street, St. Paul, MN 55101. AA/EOE. News, Huntsville, AL 35804. EOE.

Broadcasting Jan 29 1979 71 SITUATIONS WANTED MANAGEMENT Experienced Third Endorsed looking for Country or Twelve Year Newscaster, Reporter, 31, Black wants CONTINUED Rock in the West. Creative production. C. Graham, larger market. Solid Radio/Television News and Public 4629 N. 10th Street, Phoenix. AZ 85014. 602- Affairs background. Box R -17. Medium Radio manager with line radio 279 -7092. Market sales Producer -writer in top 10 market 10 years wants including management. and television background Jock with 3 years experience seeks medium mar- out of rat race and into life -long ambition; news direc- programming, administration, on -air. Seeks manage- ket move. Will relocate anywhere. For tape and resume tor in small to medium market. Top references. Salary ment, Box S -132. call 814 -539 -2878 before 10:30 AM. Ask for Tom. open. Box S -174.

Minnesota! Low billings? "Weak" sound? I can help! Broadcast School Graduate with country and rock Sports Enthusiast Extraordinaire. Dedicated, ver- Trouble-shooting general manager seeks new background. Production experience. Will relocate. satile, college grad; BA -R/TV, with a wide variety of re- challenge. Ten years experience management, sales, David McArdle, 108 Calle Roja, Rohnert Park, CA portorial experience and professional training. Ex- news, Will work for small plus programming. salary 94928. 707-527-7370. cellent voice, delivery, command of English and sub- percent of Let's talk! Box S -136. billing. ject matter. Extremely well read; 3rd Phone Endorsed, 3rd endorsed, DJ, 24: promotional & public relations Good, young small market News Director wants seeks year -round position with sports -minded station. experience: ad -libs & writing; Top -40 & AOR experi- more. "Work -A- Holic" looking for operations or man- For complete coverage - sportscasts, features, ac- ence. Prefer Florida or NJ. Tom Sisti 201- 943 -5816 tualities, Play -Play. 741 agement position at Florida or Southern station. Mar- -By Bob 516- -1298. days. ket size unimportant. Willing to take direction and Solid reporter, 9 yrs. experience, can do consumer, learn. Box S -190. "Just Jazz" The way it should be played. Let's talk. 9 general assignment, soft feature or digging. yrs. radio. 31, single, 1st. Write, dedicated jazz jock. Program Manager. Administrator. Outstanding cre- References, air checks available. Box S -173. Box S -181. dentials includes impeccable references. GM News Director, talk show host, television sports oriented. Top 100 markets. Box S -201. DJ -news anchor -automation operator, 3rd en- director, weatherman. Excellent voice appearance. dorsed, 27, seeks opportunity to learn great radio in Need a Manager who knows promotion, program- 609 - 883 -8990. Florida. Short on experience, but long on talent and ming, and sales? A man with a proven track record ambition, with good voice and production ability. Call covering 20 years in broadcasting? Well you've found Rick, 305- 672 -4890. SITUATIONS WANTED PROGRAMING, him! Top flight, professional is seeking a small to PRODUCTION, OTHERS medium market position. Prefer SoUth or Southwest, Young, experienced announcer looking for some- but all offers considered. Box S -171. thing in colder climate, prefer New England. For air Automation, Production and MD Specialist. Adult check write: Barry Hoekstra, Box 700, Jena. LA 71342. Contemporary. Experienced 14 year vet. West Coast Management -Talent team looking for a home. only. 415- 752 -6498. Box S -138. Small or medium market. Experienced, straight, EOE Entertaining Morning Man (or afternoon -or eve- (M &F). Work well together. A shot in the arm for your ning). 15 years experience -1st phone. Only S425/ Christian family man -14 years all phases -seeks BM. AOR or T40 PD figures. music, programming, first week. Satisfaction guaranteed. Box S -160. operations or challenge. Any market size. Box phone, news, promotion, research, copywriting, pro- S -188. duction, bookkeeping ... we do it all for you! Let's talk. C.M.U. Grad, B.A.A. in Broadcasting willing to relo- 813- 734 -5940. cate in Michigan, 3rd endorsed, commercial radio ex- Modern Country Programmer /Ops. Mgr. top 20 perience, strong on commercials and news, tape and market experience. enthusiastic. co- operative, John General Sales Manager who is not a gamble,look- resume available on request. Bill Thompson, W Airline Peterson 714- 298 -4812. ing for stable permanent position with proper compa- Rd., Weidman, MI 48893. AC 517 - 644 -3905, ny. Top credentials, references. Box S -148. Two Heads are better than one!PD/M0 team that Versatile announcer seeks personality slot, NE works at putting life back in radio, looking. Proven Veteran Broadcaster, problem -solver, willing to buy market. 2 year pro, 3rd Phone, can write and produce record. Call 304 - 768 -0405. small share in radio station. What's your problem? spots & news too. Call Mike: 302- 945 -3675. Prefer eastern Washington. Where are you? P.O. Box 2, 1 Need Southern Sunshine. Top 25 market Assis- Danville WA 99121. Current Music Director with 2 -1/2 years experi- tant Program Director/Passive research department ence looking for personality position. Prefer Indiana, head wants Southern PD gig. Strong programming SITUATIONS WANTED Ohio, Kentucky, Michigan, Pennsylvania or West Va. background -I can help. Box S -203. ANNOUNCERS Box S -156. Let's Create Money, ratings, and professional A.O.R. Humorous, Serious Outrageous. 1st Phone air SITUATIONS WANTED radio ... Experienced, knowledgeable. common sense personality desires Top 40, Adult Contempoary or TECHNICAL P.D.... Are you ready? Let's talk. Jim Seigel, 408- Oldies small market station, anywhere. S. H. Green; 287 -5911 before 10 A.M. Pacific. 212- 347 -5149. Chief Engineer Available. Comprehensive abilities and experience. $26,000. Box S-161. Experienced auditor in broadcast -related organiza- Creative, Reliable 4 year radio Pro looking for better tion, seeks accounting position in radio group or job. Ken 914-856-6757. First ticket anncr /news combo wants engineer ap- television. Degreed, early 30's, single. Will relocate prentiée position. Degree and more. Box S -183. and travel anywhere. Resume furnished. Box S -165. Talented, Young Broadcast grad. Good voice, stu dent of rock music, dedicated, reliable. Wishes to relo- Experienced Chief Qualified for engineering man- cate for progressive or AOR format. Anytime, 203- ager. Some TV microwave experience, prefer District 576 -0395. Columbia area. 314 -521 -6901,

WKBW, WFUN. First phone. 10 years. John Thayer. Chief; 25 years experience, 5 -50 KW AM -DA. FM TELEVISION Airname: Chuck Kirr. Now! 504- 357 -2409. stereo; STL ;Design- installationSoutheast. Box S -145. HELP WANTED MANAGEMENT Experienced MD, PD. Production Pro. Smooth. SITUATIONS WANTED Reliable. Patrick 815 -838 -5670, Box 914, Joliet, IL NEWS Station Manager -for new community -based public 60434. TV station. Responsible for total administrative leader- Creative -Hardworking Journalist seeks major ship including all phases of station operations. Re- Talented, Young, Female Announcer seeks first market reporter /anchor position. Employed now. Col- quires management experience in broadcast adminis- placement. Smooth voice, 3rd endorsed, news and lege grad. Award -winning. Box S -54. tration; minimum of bachelor's degree. No application classical experience. Enthusiastic, ready to learn, relo- by phone. Submit resume, salary history, and 3 profes- cate. For tape call 904- 252 -6408. Indianapolis based sportscaster seeks "on air" sional references by Feb. 15 to Search Committee, reporting P or -B -P slot in medium or major market. Northern Minnesota Public Television, Box 188 - Knowledgeable in all music formats. Experienced. Seven -year credits include P -B -P of Big Ten Football Bemidji State University, Bemidji, MN 56601. An PD /MD. stable & dependable. Will relocate. Box and Basketball, lap -by -lap coverage of Indianapolis Affirmative Action EUE. S -105. 500 time trials, reporting NBA, WHA and other major sporting events with actuality feeds and commentary. Development /Information Manager for public 1st. Phone -7 years experience - currently doing Can combine with news or sales. Box S -128. broadcasting stations at major southwest University middays 1 and Production Director at Top -40 No. sta Responsibilities include business underwriting, all Lion in market. Looking for Western market near moun- Knowledgeable newsman with commercial experi- phases of individual fund raising including broadcast tains -it your looking for someone who will give you ence. BA in Broadcasting. Third endorsed. I'm young, work, and overall direction and guidance of promotion honest an days work for your money call 904- aggressive and enthusiastic. Also PBP football, department for KUAT- TV- AM /FM. Please send resume 438 basketball, hockey, -7370 after 5 p.m.- Central Time. soccer, baseball. For tape and including salary requirements to KUAT, Radio -TV -Film resume contact: Mike Goossens, 41 King St., Bureau, University of Arizona, Tucson. AZ 85721 by Looking For a Professional country or pop /adult Brockport, NY 14420; 716 -637 -8238. February 1, 1979. The University of Arizona is an programmer? Let me put my 14 years experience to Equal Opportunity Affirmative Action Title IX Section 504 work for you. Prefer Northeast. Box S -129. Female ND medium market seeks position in top employer. 25 market as newscaster /reporter/producer. Prefer Steady, Dependable, Mature, experienced an- East or Midwest. Box S -185. nouncer available immediately First phone, some HELP WANTED SALES sales ... prefer small market. Box S -130. Seeking first break in news at your station. UNC graduate, BA Broadcast Journalism. Stringer experi- Local Sales Manager needed. Excellent pay. Salary 2 years air experience, excellent voice production. ence. Will relocate. For tape and resume contact and commission. Retirement plan. Insurance plan. board work; 3rd endorsed. P.D., M.D. experienced, will Charles Freiman, 1404 Hillwood Court, Charlotte, NC Send resume to Ulysses A. Carlini, KNOP -TV, Box 749, relocate now, reliable, call Chuck 304 -448 -3106. 28210. 704 -525 -1477. North Platte, NE 69101.

Broadcasting Jan 29 1979 72 HELP WANTED SALES Assistant Chief Engineer 1st Class 8 years mini- TV Maintenance Engineers and Technicians. For CONTINUED mum. Must know Ampex, GE Studio and some TV Production and sports facility. Maintenance transmitter. Salary 13 -16K with Rocky Mountain small Engineer required for quad tape, Wllime code editing. Account Executive for Eastern UHF Indie under new market. Call Cecil Cope, KIFI TV, Idaho Falls, ID 208- studio cameras, slo -mo, scoreboards and computer, management. Experience and success with both ma- 523 -1171. EEO Employer. IVC 9000, Eidophor video projectors, and much more. jor dollar agencies and clients is necessary. An estab- Technicians also required to work under maintenance TV Engineer. For WGTE -TV, Toledo, Air lished list will be tailored to experience and talent dis- Ohio. and pro- supervisor in same areas. Contact: Bill Denton, MCI duction operations light played. 25K to 35K potential list possible to the right and maintenance. Must have Productions, No. 10 Greenway Plaza, Houston, TX FCC first class radiotelephone license. person. We are an equal opportunity employer. Send Previous expe- 77046, 713- 627 -9270. rience in broadcasting helpful but not essential. Will resume to Box S -115. train the right person. Good working conditions, bene- HELP WANTED NEWS WOWK -TV, Huntington /Charleston, W. Va. has fits and wages. Call Mr. Hafer, Director of Engineering. We want to our opening for account executive. List will produce in- 419- 255 -3330. Equal Opportunity Employer. strengthen anchor team. We're look- ing for an accomplished broadcast journalist come of $25.000 or more, for right person. Looking for to do Director both. Chemistry is important. aggressive, personable individual ready to move from of Engineering /Production for outstand- So is maturity. VTR of ing Virginia small operation. Require solid knowledge anchor and reporting work must be available. We're smaller market to a top 50 market. A group Corpora- of studio, and solid and Box R -91. tion, Gateway Communications. Send resume or con- engineering transmitter equipment. committed. Prior supervisory experience necessary. Contact tact Bill Myers, 625 4th Avenue, Huntington. WV News Anchor: Sunbelt Area, Anchor for 6 and 10PM Arthur Hamilton, WHSV-TV, P.O. Box TV -3, Harrison- 25701. Telephone 304-525-7661. Radio or TV expe- newscast in major Southwestern market. burg, VA 22801-703-433-9191. EOE. An Equal rience required. TV Preferred. An Equal Opportunity Employment Opportunity Employer. Send resume to Employer. Chief Engineer for a growing Television Production Box S -7 facility. Solid background in maintenance Manager of Sales Development -Major market TV and repair of Weekend Sports Announcer and Anchor -Both studio equipment, with strengths in color cameras station has an opening for a Manager of Sales Devel- positions require bright, energetic applicants with on- and /or quadraplex video tape. Please send resume opment. Applicant should have a minimum of 3 years air experience. Ideal year round recreational area. and salary requirements to P.O. Box sales experience: knowledge of retail co -op; experi- 25990, Los Equal Opportunity Employer. Send video cassette and Angeles, CA 90025. Equal Opportunity Employer, MIE ence in broadcast sales at the retail level; working resume to Art Angelo, VP KPLC -TV, Box 1488, Lake knowledge of TVB; and experience in in -depth pre- Charles, LA 70601. No phone calls. TV news (ENO) engineer for KIRO -TV, Seattle Wa sentations of retail sales plans. This person will also Requires 1st class phone, training -background in Reporter Southern affiliate station. Experience be responsible for isolating target accounts for sports -for basic electronics. Desire a strong emphasis on main- and /or education required; photo experience desk - and special' events and developing presentations. Will tenance. Requires a minimum of 1 year experience able. Equal Employer. video also assist in developing revenue and expense bud- Opportunity Send operating color cameras and VTR's in commercial cassette resume to Art Angelo, VP KPLC -TV, PO gets. Equal Opportunity Employer. Send resumes to and television. Call Personnel for application 206- Box 1488, Lake Charles, LA, 70601. No phone calls. Box S -182. 624 -7077. EOE. Top -Rated, Medium- Market affiliate on the Number 1 Network affiliate, Top 50 Sun Belt Mar- NH Public Television has an immediate opening for beautiful Gulf Coast anticipates three openings within ket, seeks aggressive person for new account devel- Operations Crew Chief. Associate's degree in a few weeks. We will need a producer who can handle opment. Broadcast sales, retail and marketing experi- electronics or equivalent plus 5 years expetience in- a fast -paced newscast at 6 and 10 p.m., a general ence helpful. Responsible for developing new televi- cluding supervisory background required. Strong assignment reporter, and an experienced ENG pho- sion clients of all types. Imagination and tenacity a sense of electronic /mechanical creativeness and high tographer. Strong, enthusiastic staff. with good man- must. Income depending upon qualifications. Box level of understanding of electronic techniques essen- agement backing. Resume, references and salary re- S -154. tial. Salary range: $10,572- S16,428; starting salary quirements to: Box S -134. Sunny Florida -great climate, great city, great sta- depending upon qualifications. Forward resume no Top 50 market, sunbelt state, seeks imaginative in- tion ABC affiliate needs great sales executive who later than February 9, 1979, to Director of Engineering, WENH-TV. vestigative /consumer reporter. Box 5 -96. desires to advance with company and make money. Box Z, Durham, NH 03824. AA /EEO. Must be aggressive, neat in appearance and have Position available for qualified television mainte- We're Looking for an experienced field reporter for good personal habits. Established account list, high nance engineer. FCC 1st phone required. Contact C.E., our two -person bureau in Pensacola, Florida. We re- commission percentage for the right person. Equal WZTV, Nashville TN 37209. 615 - 385 -1717. quire at least one year of experience as a full -time, on- Opportunity /Affirmative action employer. Resume to the -air reporter, as well as the ability to shoot Bill Black, Sales Manager, 27 Up ii coming -WECA- videotape. Tape, resume, and salary requirements to Dundalk Community College is seeking a qualified TV, PO Box 10027. Tallahassee, FL 32303. News WKRG 162 St. Louis TV engiheer capable of maintaining and repairing 3/4" Bob Homer, Director, -TV, St., Mobile, AL 33601. No phone calls, please. EOE. color TV equipment and operating the TV facilities of a HELP WANTED TECHNICAL telecommunication department. Assists in TV produc- Needed immediately. TV news cinematographer tion and in advising faculty and staff of appropriate Must be experienced in film and ENG photography, TV Maintenance Engineer - Electronic Engineering methods for using telecommunication services in and ENG editirg. Opportunity to work with a 20 -per- education or equivalent experience. ENG mainte- delivering educational programs. This is a permanent. son news team in beautiful Southwest Florida. Send nance experience desirable. Contact Harold B. Wright. full time position with excellent benefits and competi- resume to WINK -TV, P.O. Box 1060, Fort Myers, FL WVIR -TV, Charlottesville, 22902. 804- 977 -7082. An tive salary. Requires valid 1st class FCC license and 33902. Equal Opportunity Employer. Equal Opportunity Employer. four years' related experience. Bachelor's degree preferred. For details. call 282 -6700, Ext. 239, EOE Chief Engineer -for new public TV station. Assist in Top -rated small market with ENG needs reporter M /F. initial construction. Responsible for complete type who wants chance to anchor. Must be good. Ex- cellent salary. Females encouraged to apply. Journal- electronic maintenance and operation. Minimum 5 Maintenance Crew Chief- Associate's degree in ism degree preferred. Contact News Director, KIFI -TV, years TV experience required, including transmitter, Electronics; minimum 5 years in -depth experience Idaho Falls, ID 208 -523.1171. EEO Employer. studio, color VTR, STL. 1st class FCC license required. with technical maintenance on all equipment associ Prefer minimum 2 years technical school. No applica- atad with a broadcast standard studio. Valid First Television Station has an opening for an assign- tion by phone. Submit resume, salary history, and 3 class FCC license required. Prefer degree in ment editor. Candidate must have solid journalistic professional references by Feb. 15 to Search Commit- electronics or equivalent. Pay range: $11,076 -$17; background with at least 2 years editorial experience tee, Northern Minnesota Public Television, Box 188 - 184. Send resume to: Director of Engineering, WENH- in newspaper, radio or television. Qualified candidates Bemidji State University, Bemidji, MN 56601. An TV, Box Z, Durham, NH 03824. AA/EEO. should send resumes to John Howell, KFSN -TV, 1777 Affirmative Action EOE. Chief G Street, Fresno, CA 93706. KFSN -TV is an Equal Op- Engineer. Small market VHF network affiliate portunity Employer. Switcher, video technician. Must be experienced in mid South. Need management skills plus transmit- in 3/4 VTR. 1st Class License. Quiet setting; hard ter, studio and ENG experience. Send resume and sal- Weatherperson for beautiful Gulf Coast area. If you workers Only WSVI, P.O. Box 8 ABC, Christiansted, St. ary requirements. EOE. Box S -175. can do more than just read the forecast, we want to Croix, U.S. Virgin Islands. Reply with Resume. talk to you. EOE. Write box S -194. Maintenance Engineer for VHF television station in Maintenance Engineer -Must be willing to work all Colorado Springs. Excellent chance for growth with a Looking for the best. Reporter, photographer, shifts. The positron includes transmitter repair, film strong corporation. Applicants should have feature reporter and weekend anchor. No Send chair, studio cameras, Ampex video tape machines, experi- calls. ence with VR 1200, AVR 2, ACR -25 and GE PE tapes and restimes to John Miller, WVEC- TV,110 Third video switchers, audio boards, Sony 2850s, 3800s, 350 cameras. Send resume to: Rick Craddock, KKTV, P.O. Street, Norfolk, VA 23510. E.O.E. convergence editing sytems plus Ikegami HI -33s and Box 2110, Colorado Springs, CO 80901. E.O.E. HI -77 cameras. Applicant should be familiear with Producer /Reporter - Seeking experienced Pro- majority of above. First Class FCC license required. ducer /Reporter to perform on -air reporting and writing TV Engineer- Minimum of two years experience in Send resume to: KFMB -TV, PO. Box 80888, San Diego. for local "Nightly Business Report ", along with other on -air and production operations of a television facility CA 92138. Attention: John D. Weigand. An Equal Op- news and public affairs programs. Duties include: pro- or in maintenance and transmitter operation. FCC First portunity Employer. M /F. ducing mini documentaries and news for the Class License required. Excellent salary and benefits. stories Business Report. interviewing and providing narration TV in New York Send resume to Bob Miller, WTOL -TV, P.O. Box 715, Maintenance Engineer Central bridges and working with film and engineering crews. First radio telephone license, five Toledo, OH 43695. An Equal Opportunity Employer. State. Class years Requirements are college degree with coursework in including technology, video experience digital finance or economics, on -air news and pfoduction ex- switchers, reel to reel and cassette video tape recor- Chief Engineer for TV -AM -FM located in the sun belt. perience, along with writing and reporting skills. Send ders, studio cameras, character generators. Have ex- Must be experienced and strong on maintenance. Sal- resume in confidence to Personnel Manager, P.O. Box history. An cellent benefits. Send resume and salary ary is commensurate with ability Please send resume 610001, Miami, FL 33161. An Equal Opportunity equal opportunity employer. Box S -107. and salary requirements to Box S -167. Employer.

Broadcasting Jan 29 1979 73 HELP WANTED NEWS Writer- Producer- Director Fortune 500 company Anchorman with heavy reporting, producing ex- CONTINUED seeks talented individual to write, produce and direct perience wants prime anchor, top 50. Box S -186. audio -visual presentations and broadcast materials. Knowledge of film and video -tape essential, as is the The consultant and new owner will probably replace Must be a dedicated Weekend Anchor /Reporter. ability to supervise and manage. Salary open. Ex- me as anchor. Would like to stay in Dixie. Easy-going, pro with or more experience. Midwest medium 3 years cellent benefits including full -paid medical and dental 35 year old pro. Box S -176. market station with solid commitment to news. Equal plan. Equal opportunity employer. Send resume to: Opportunity Employer. Send resume, salary require- 30 year old television news director seeks move Box S -199. ments, etc. to Box S -187. to larger market either as ND or other news manage- Creative hands -on Production Manager for VHF ment position. Last three years news director No. 1 Upper Michigan Correspondent. 29 person News network affiliate in small southern market. Must be station in top 100 market. Current salary $28,000. Box Department, Mid 60's market, seeks a self -starting in- able to do it all and teach others. Include salary re- S -193 dividual with news experience and familiarity with quirements with resume. EOE. Box S -178. Michigan's Upper Peninsula. We want a reporter who News Director or anchor post that is looking for a lives, breathes, eats, and sleeps news to join a young, TV Control Room Equipment Operators. No man with the best in Broadcast Journalism experi- aggressive staff in a group owned station which is licensing required. Midwest market. Fulltime. Prior ex- ence, local and network. Box S -147. completely devoted to news. Excellent salary and perience or education necessary EOE Box S -152. Attractive, vibrant woman with four years radio fringe benefits. Box S -189. Producer /Writer /On -Air Talent -for grant posi- news /sports experience seeks entry level TV position. tion. S9.500. One year with possible renewal. Re- Will relocate. Video -tape available. Marian Melcher, Sunny S.W. Fla. TV -AM -FM taking applications for search and produce feature segments for news. Eco- 19700 Shaker Blvd., Shaker Hts., OH 44122, 216- future reporter positions, 2 yrs. exp.. some college. nomics and on -air 921.2432. Possible Anchor. Also accepting applications for future background experience preferred. Work with community committee. Contact- Margie MOR Radio Personality positions. Send VTR or audio Position Wanted, TV- Radio. Law Laskoski, WSKG Public TV & FM, PO. Box 97. Endwell, degree, June lape to News Director or Program Director.. Radio - 1979. B.A. Journalism 1974, NY 13760. 607- 754 -4777, EOE /M -F /AA. George Washington Uni- Television Centre, 333 8th St. South, Naples, FL versity. One year newspaper experience, general 33940. E.O.E. ENG Photographer /Editor experienced in all assignment reporter, full time. Respond: Ann Scannell, phases of ENG photography, editing, lighting and 644 West Wrightwood, No. 105, Chicago. IL 60614. Must be Producer for 6 and 10 pm news in sunbelt. audio, 1st Class license desirable. Person will assist pay for good writer with some experience. Good the producers in the field with production of material for SITUATIONS WANTED PROGRAMING, right person. Medium market. EOE. Write Box S -195. programming, public service and promotion depart- PRODUCTION, OTHERS ments. Minorities and females encouraged to apply. Help Wanted: Combination Co- anchor /Executive Rejuvenate your production company or station Send resume to: Steve Zappia, Production Manager, Producer for growing all -ENG station. Resume, VTR in any area with a shot of my various talents. Seven WKBW -TV, 7 Broadcast Plaza, Buffalo, NY 14202. An and salary requirements in first letter to: Jon Janes, years. professional production /operations experience. Equal Opportunity Employer. News Director, KAAL Television. PO Box 577. Austin, Graham Brintori, 215- 664 -3346. MN 55912. EOE. Wanted: Person capable of directing lighting, Anchor: Midwest ABC Affiliate looking for anchor camera operation, audio production, video production, board shifts (on air), set building and graphic arts with solid TV news experience. No beginners. Must be creation. resume to Mike Dupont, General ALLIED FIELDS excellent writer and communicator. Medium market. Send Electric Cablevision, 602 W Glen Avenue. Peoria, IL Salary negotiable. Send writing samples, resume, ac- HELP WANTED MANAGEMENT 61614. ceptable salary range in first letter. An E.O.E. Box President and chief executive officer of the S -180. Director Wanted with news and commercial experi- Public Service Satellite Consortium, to be based in ence. Small station, fast growing company. EOE. Box Co- anchor for medium market in sunbelt. Top sal- Washington, D.C. The PSSC is a 501(c)(3) member- -150. ary for right person. No novices please. Females are S ship corporation representing 105 institutions of urged to apply. EOE. Write Box S -196. health library religious orga- SITUATIONS WANTED MANAGEMENT care. education, service, nizations, public broadcasting and state government in Co- Anchor. One of the Midwest's finest medium - Young, experienced television operator ready to interested effective. low-cost telecommunication market television stations ... part of a group owned move up. Masters Degree, 3 years experience. cur- services. Position, requites broad experience in operation where news is the most important thing we rently employed at top 50 CBS affiliate. Seeking assis- telecommúnications, administration. liaison between do ... is looking for a co- anchor to join our successful tant manager position in television programing, opera- federal and private sectors. and working with non- anchor team. You'll anchor and produce with the best tions, or promotion. Let's grow together. Box S -177. profit public service organizations. Salary negotiable. equipment and a large staff of devoted professionals. Equal Opportunity Employer. Deadline: February 16. Several years of experience are required for the job. Promotion Manager. Radio -TV- Agency experience. 1979. Reply to Box S -198. Positive leadership. Fresh ideas. Top references. Box Resumes to Box S -191: WANTED S -158. HELP TECHNICAL HELP WANTED. PROGRAMING, Donrey Media Group in Las Vegas and Reno seeks WANTED SALES PRODUCTION, OTHERS SITUATIONS qualified Microwave Service technicians for Lenkurt Creative manager -writer -producer ready for sales. 75/76 systems on 7 KMC. Sens resume and salary re- quirement call: E. Director /Engineering Assistant Promotion Director for top 100 network Eager to earn. Top references. Box S -159. or Doren, affiliate in Midwest. Must be experienced in creating Donrey Media Group. PO. Box 70, Las Vegas, NV and producing promotional campaigns. Good educa- SITUATIONS WANTED TECHNICAL 89101. Phone: 702- 385 -4241, ext. 258. An Equal tional background. Equal Opportunity Employer. Reply Opportunity Employer. 12 wants to TV to Box S -99. Radio Chief Engineer years be Assistant Chief. Box S -157. Maintenance engineers for production facility Ex- Director Trainee for southern NBC affiliate. En- perience with RCA Cameras and tape, G.V.G. Switch- ergetic ambitious applicant, preferably with SITUATIONS WANTED NEWS ing essential. Openings in studio and remote vans. bachelor's degree in communications, anxious to ex- Resume to Director of Engineering, E.J. Stewart, Inc., Career Journalist ... first -rate writer /reporter/ perience the full scope of on -air broadcast operations. 388 Reed Road. Broomall, PA 19008 or call 215- anchor, want slot in Top 50. 208 -5370. Must do own switching. An Equal Opportunity - 357 543-7600. Employer. Send resume and video- to: C. cassette Health and medical reporting is IN. Ambitious '76 HELP WANTED PROGRAMING, Uchida, KPLC-TV. 320 Division St., P.O. Box 1488, Lake journalism graduate with heavy medical training Charles, 70601. PRODUCTION AND OTHERS LA seeks position as medical correspondent in New Eng- land area. Box S -103. Switcher-Director with 1st Class. 3 -5 years experi- Graduate Assistantships available- Radio -TV ence with newest 1 Department, Arkansas State University, Jonesboro, has switchers. Excellent pay with no. Aggressive young sports talent looking for week- Rocky Mountain assistantships available to students enrolling in station. Contact Operations Manager, day or weekend on -air position in Southern or South- KIFI TV, Idaho Department's Graduate Program in Mass Communica- Falls, ID 208 -523 -1171. EEO west location. Accomplished sports delivery with Employer. tions: Radio-TV. Must be accepted for admission to some experience in film and tape photography and Graduate School. For more information, contact Chair- editing. Four years play by play experience. Can travel Art Director -Top 30 Market -Capital Cities Com- man, Radiò-TV Department, Arkansas State University, for interviews. Contact John Dailey, 3909 7th Pl. N.W., munications. Inc. To supervise and organize television Box 48, State University, AR 72467. Tel: 501 Rochester, MN 55901. 507 285 -9942. - graphic department. Heavy broadcast or agency ex- - 972 -3070. perience required. Must be well versed in contempor- 1975 National Golden Glove Boxing Champion ary art design for on -air promotion, print, sales promo- with 21/2 years experience as radio news director and HELP WANTED INSTRUCTION tion. Strong administrative and management TV sportscaster seeks sports job in medium or major capabilities. resume Send only to: Will Mebane, Pro- market. Know ENG. Phone: Paul Sherry 415- Florida College seeks Associate of full Professor of motion Manager, WKBW -TV, 7 Plaza, Broadcast 453 -5530 or 415 -456 -4923,239 "D" St., San Rafael, Communications to teach, and to coordinate the de- Buffalo, NY 14202. Minorities and females en- CA 94901. velopment of a rapidly expanding program in the couraged to apply. An equal opportunity employer. electronic /film media. Professional experience in What A Catch ... young sportscaster with college Broadcasting and publications essential. Doctorate for Producer /Writer /Host public affairs program PBP, color and interview program experience. Can't preferred. Salary negotiable. Send resume to Chair- and reports wanted for Top 50 special market station. miss top university graduate and athlete, plus good man, Dept. of Communications, P.O. Box 248127, Coral Equal opportunity employer. resume Send to S-169. appearance and personality. Box S -197. Gables, FL 33124.

Broadcasting Jan 29 1979 74 Assistant Professor to leach three radio -TV Instant Cash For TV Equipment: Urgently need Used -Two Sharkes three inch Orthicon cameras courses each semester in individual's area of exper- UHF transmitters, antennas. VTR's, color studio equip- mint condition with lenses tripod dolly cam head. tise. Appointee will be expected to pursue research ment. Call Bill Kitchen, Quality Media Corporation, Varotal V zoom with extender. Make offer on two IVC and creative activities according to university 404- 568 -1155. test tapes and Tentel T2 tape tension gauge. Minimum guidelines and departmental policies. Salary competi camera package $1,000. Zoom $2,000. Howard tive. Doctorate preferred, with a minimum of two or We need everything for new UHF -TV except tower. Rutan, College of the Desert, 43 -500 Monterey more years experience in public or commercial broad- Call 405- 495 -1065 or P.O. Box 75075, Oklahoma Avenue, Palm Desert, CA 92260. casting. Appointment date: 8- 15 -79; Deadline for ap- City 73107. plications: 3 -1 -79. Letter of application, complete cre- CCA FM 3000D Transmitter. Excellent condition; 1 Transmitter. Prefer Collins 820D -2, Gates dentials, and names of professional and academic KW -AM CCA FM- LP -2bay antenna. 400' 15/8" air heliax. RUST BC 1 G or BC1 H. Also. 8 channel solid state Mono Con- remote references should be sent to Charles T. Lynch, Chair- control. Kim Aubry, CE WYSO, Yellow Springs or man; Department of Radio-Television; Southern Il- sole. Bob Wallace 615 -457.5195 615- OH 45387, 513- 864 -2022. 457 -1380. linois University; Carbondale, IL 62901. Minorities ac- 3 Studio Plumlcen Color Cameras. Excellent con- tively encouraged to apply. Wanted Generator for 100,000 watt -Emergency dition, 3 -5 years old. Cameras now in use for commer- FM transmitter. Also need all related remote start cial ploductions. 2 CEI model 280 cameras with Assistant Professor to teach a minimum of three equipment. Contact Aylett B. Coleman, WLRG -FM, electric zooms. 1 lens extender, extra camera cables, Radio -Television courses each semester. Courses to Roanoke, VA 703 -989 -4591. include beginning and advanced Writing. Appointee $16,000 each. Also 1 Norelco Phillips LDH -1 plumicon will be expected to work with students in out -of -class FM Transmitter. Late model 10 KW, prefer BTF -10E. color camera, sell contained sync generator lens, large viewfinder. activities and also pursue research and creative ac- Bob Crotinger, KFMB, 714- 292 -5362. (great for remote). zoom $6,500. tivities according to university guidelines and depart- Call Al Eicher, Magnetic Video Corporation, 313- mental policies. Doctorate preferred, with a minimum FOR SALE EQUIPMENT 477 -6066. of two or more years experience in broadcast com- Collins 830 H2A Transmitter, with 2 10 -KW mercial writing. Salary competitive. Appointment date: AM and FM Transmitters -used, excellent condi- available. Transcom, amplifiers, 1 1 -KW driver. 1 A830 exciter, 1 stereo 8- 15 -79; Deadline for applications 3 -1 -79. Letter of tion. Guaranteed. Financing generator, 1 diplexer and 2 reject load. Make offer to application, complete credentials, and names of pro- 215- 379 -6585. Tom Kigin at KSJN in St. Paul, MN 612- 221 -1554. fessional and academic references should be sent to 5" Air Hellas Andrews HJ9 -50. Can be cut and termi- Charles T. Lynch, Chairman; Department of Radio - nated to requirement. Below Mlgrs Price. Some 3" also Moseley 505 STL- system, complete and like new, Television; Southern Illinois University; Carbondale, IL available.. BASIC WIRE & CABLE 860 W. Evergreen, and new 240 tower. Must sell, extra low price. 703- 62901. Minorities actively encouraged to apply Chicago. IL 312- 266.2600. 964 -2502.

Journalism: Teaching position, September 1979. Towers- AM -FM- Microwave -CATV & TV. New and Used Gates FM Antenna. FMA -4A, horizontal Assistant professor, tenure track, broadcast emphasis. used. Terms available. Tower Construction and Ser- polarization /300G -4, vertical polarization, frequency Responsibilities include undergraduate courses in vice. 904 -877 -9418. 92.1 MC. Contact WBPZ, Lock Haven, PA 17745. broadcast writing and production. Ph.D. or ABD with Phone 1 TV on Chan- -717 -748 -4038. broadcast experience preferred. Newspaper back- 100 Watt General Electric Transmitter Generator, Antenna ground helpful. Georgia State University is an equal nel 22. Switches Test Set, Synch Ampex Audio Recorder: 601 mono portable. Good D. 213 -5441. educational opportunity institution, an equal oppor- with Feed Line. Zulli -466 condition, $560. Mike Kelley, 703 -591 -6333. tunity, affirmative action employer in compliance with 1 -200' Self- Supporting tower, angle legs 2 -300'. Title IX and other civil rights laws. Write Harold Davis. Two Teletypes. One Model 3320 5JA send /receive 1 -180', 2 -220', 48" face towers, all used Telco towers, Department of Journalism, Georgia State University, for 51100. One Model 3300 IAA receive only for 1 -275' Tubular leg. Call. 901 -274 -7510 days 901- Atlanta, GA 30303. S700. Contact WOMT, Chatsworth, GA 404- 853 -8037 nights. 695 -6777. Help Wanted: TV Director /Engineer. Full time RCA TR -4 HI Band -Two available, new heads, one tenure -track. To teach studio and electronic courses in For Sale: Russco 505S five channel stereo produc- with editor, 514,000 ea. Ph.D. preferred. Start immediately. Cut -off tion console. Mint condition, it's been out of service, Television. GE -PE 250/350 Color Cameras -Three available, date February 12, 1979. Affirmative Action/Equal Op- sitting on the shelf for almost one year. Used for six excellent condition, S12,000 ea. portunity Employer. Send Resume, Transcript and months. All factory mods & updates. $1000. Call Pat - GE 12 KW Klystron Transmitter -With channel 14 Three References to: Dr. Robert P. Fina, Kutztown State Appleson Studios, Inc. 305 -651 -7579. Out of town antenna, S35,000. Call Bill- Kitchen, Quality Media PA 19530. call collect! College, Kutztown, Corporation, 404 -568.1155. HELP WANTED SALES 25 Cycle Production Generator with filter. rack Four RCA TK -43 Color Cameras. Good condition mount $275. Record /Play Stereo Cartridge Machine Background Music Salesperson. Muzax franchise and manuals. Dave Castellano 209-951-1161. $750. 609-468-2585. in North Carolina. Management. Salary, commission $9800 package. open. Joe Warner. 919 442 -3108. - Rotary three -phase converter capable of supplying COMEDY 100 three -phase at 240 volts. Ideal for large T.V. Syndication Salesperson Regional syndica- amps Free sample of radio's most popular humor service! three -phase motors from single phase power source. tion reps wanted. Straight commission, possible 35 to O'LINERS, 366 -C West Bullard, Fresno, California 60K earnings. Exclusive territories. T &E expenses ad- $1500. 307-733-4500. 93704. vanced. All backup sales promo and audition services Color Remote Truck, four Marconi Mark VI's, 27 renewed! supplied. Start February 1979. Excellent "In The Can" Ford 750, 3,000 miles, dual air conditioners, Tektronix/ GUARANTEED FUNNIER! Hundreds product now. Features, strip series, available now. Ex- Freebie! Comedy, 5804 -B Twineing, Conrac monitoring, 7 bank, dual special effects Contemporary TX 75227. perienced feature and series syndication salesperson switcher, operating condition. Jerry Plemmons, KQED, Dallas, preferred -ex- broadcast reps or station sales man- San Francisco, 415 -864.2000. agers considered. Resume or bio preferred. Box Ten bucks buys you 100 of the best one liners avail- If the first you can get 100 more S -153. General Electric 47740 low band TV transmitter; able. you like bunch also vestigal side -band filter, low band, 4PY32B -3 for $8.00. Write to BACH productions. 2328 Dorland WANTED MANAGEMENT SITUATIONS tuned Channel Six. KTAL -TV, 3150 North Market, Court, Maplewood MN 55119. Shreveport, LA 71107. 425 -2422. manager years in 318- Ferijate TV production six exp. MISCELLANEOUS top 10 eastern markets. Desires to use skills in Eastman 285 18mm Color Projectors. Excellent another area of communications industry. Excellent Condition, 2 available, Both for 511,500. 1 -205- Prizes! Prizes! Prizes! National brands for promo- administration and creative skills. Box S -192. 956 -2200. tions. contests, programming. No barter or trade ... better! For fantastic deal, write or phone: Television & President, broadcasting division of International RCA TP -88 18mm Film Chain Prójector -low hours, Radio Features, Inc., 166 E. Superior St., Chicago, IL Co., AM -FM, CATV, all areas broadcasting. Strong looks and performs like new. $12,750. Will take part in 60611, call collect 312- 944 -3700. sales, programming, news -development, corporative trade. International Cinema Equipment Co., 6750 NE and development communications. Employee benefit 4th Court Miami, FL 33138. AC 305 -756 -0699. Have a client who needs a jingle? Custom jingles in plans, union negotiations, finance and acquisition one week. Philadelphia Music Works. Box 947 Bryn Good problem -solver in broadcasting and non- broad- 35mm Magnetech Studio Telecine Motion Picture Mawr, Pa. 19010. 215 -525 -9873. casting industry. Former national sales manager of Projector, Forward, reverse. Remote Control, with group, former owner. Good references. Looking for Turner Sel -Sync Interlock Motor. Like New $14,500. Radio Sales Tool: Customized tape /slide client pre- company interested in expansion or diversification. Will take part in trade. International Cinema Eq. Co., sentation by prestigious syndicator, $100. Audio only, Available now. Box S -155. 6750 NE 4th Ct.. Miami, FL 33138. A/C 305 -756- $90. Free information from: "The Tool ", 11498 67th Street North, Largo, FL 33543. 546 -4764. WANTED TO BUY EOUIPMEN,T 0699. 813- "Money Makers " Proven radio sales idea book Wanting 250, 500, 1,000 and 5,000 watt AM FM RCA TR 3's & TR4's, film chain, RCA slide projector. - inch machines, and weekly planning guide. $19.95 Barnes Advertis- transmitters. Guarantee Radio Supply Corp., 1314 microwave link, Otani 1/4 & 1/2 studio misc. ing. PO. Box 602, Poteau, OK 74953. Iturbide Street, Laredo, TX 78040. Manuel Flores RCA cart machine, switcher, cameras, goodies - 756 -0699. 512- 723 -3331. International Cinema -305- INSTRUCTION one 8 3M Drop Out Compensator for Quad. D. Zulli 213- Ramko Consoles Stereo -Used only year. FCC First 466 -5441. channel main and 5 channel production board. Current OMEGA STATE INSTITUTE training for price new is $3800. Cash price S2500. For details call Class licenses, color Tv production, announcing and Wanted: used Varian Klystron Model VA- 953A /B /G David Green, Broadcast Consultants Corporation radio production. Effective placement assistance, too. for aural transmitter. Chester Smith 209-529-2024. 703 -777 -8660. 237 East Grand, Chicago, 312- 321 -9400.

Broadcasting Jan 29 1979 75 INSTRUCTION CONTINUED Help Wanted News Help Wanted Sales Continued Free booklets on job assistance. 1st Class F.C.C. KDTH /KFMD, license and D.J.-Newscaster training. A.T.S. 152 W. Dubuque is looking for a morning news anchor. We Sales Manager 42nd St. N.Y.C. Phone 221 -3700. Vets benefits. 212- need an aggressive reporter with a strong on -air 24 -hour, adult contemporary Radio Sta- sound rating and strong ability. 2 years experience. tion has an immediate opening for a 1979 "Tests- Answers" for FCC First Class License college degree pretend. Stations have strong vocal Plus -"Self -Study Ability Test ". Proven! $9.95. news commitments and reputations. EOE. Send responsible, seasoned sales pro to Moneyback guarantee. Command Productions, Box resume, tape to Doug Breisch, ND, KDTHIKFMD. 8 and manage sales staff, service agency Bluff Streets, Dubuque. Iowa 52001. 26348 -B, San Francisco, 94126. accounts and develop new business. Candidate must be an aggressive, hard REI teaches electronics for the FCC first class working leader who wants to grow license. Over 90% of our students pass their exams. with a winning team. Experience in Classes begin February 19 and April 9. Student rooms Market Research, Co -op Advertising. at each school. 6 week announcing course. Emphasis NEWS DIRECTOR Agency Relations and 3 -Years in Radio on creative commercial production at Sarasota. 5,000 Watt Full -time Station Sales Is a must. This Northeast market is REI N. Pineapple Ave., PI:. one of the fastest growing areas on 61 Sarasota, 33577, 813- News -conscious adult contemporary Station 955 -6922. the Eastern Seaboard...NOW Is the time in Central Pennsylvania looking for News to make your move. Send Resumes To: Director. The successful candidate should REI 2402 Tidewater Trail. Fredericksburg, VA. 22401. Scott Norton. WFEA Radio. P.O. Box 370, possess a good voice and better- than -average rewrite and reporting skills. Salary negotiable. Merrimack, N.H. 03054 First Class FCC License in six weeks. Contact Good Fringe Benefits. EOE MIE Send tape and Elkins Radio License School, P.O. Box 45765, Dallas, resume to: Harvey J. Tate. General Manager. TX 75245, 352 -3242. 214- WCMB, P.O. Box 3433, Harrisburg, PA 17105. RADIO SALES EXECUTIVE 1st class FCC, 6 wks., $500 or money back guarantee, VA appvd. Nat'l Inst. Communications. WEEPIWDSY radio, Pittsburgh. 50.000 watt 111488 Oxnard St., N. Hollywood CA 91608. AMI50,000 watt FM in search of radio sales exe. Minot Help Wanted Sales 2 yrs expr with a record of success. Take a giant step into a company and a station that is Get a First Class License in 6 weeks at First Class forward dynamic truly on the move. College degree prel E O.E. Call Bob Communications School -4801 Classen Blvd.. Christy, (412) 471.9950. Oklahoma City- 405 -842 -1978. DO IT NOW IF: Help Wanted Management RADIO - You're into radio sales and you're Help Wanted Announcers good. G.S.M. -You're good and you want in to KKSS -FM St. Louis radio sales. Station in definite growth pattern needs You're looking for fast advance- "hands -on" GSM to build up present - Sales Department and effort. KKSS ex- ment with a group owner who's pects same growth of KMJQ, its AFTERNOON PERSONALITY also into cable TV. Houston sister station. 5,000 Watt Full -time Station Good base salary plus incentive. No THEN: for right person. Solid serious professional for leading central crisis -will wait Com- Pennsylvania adult contemporary station. The plete confidentiality assured. Calls okay successful candidate must possess top -on -air DO IT NOW but written data preferred. credentials. Salary open. Good Fringe Bene- Contact: John Hellweg, VP /GM fits. EOE MIE. Send tape and resume to: Harvey Send Resume To 1215 Cole Street, J. Tate. General Manager, WCMB, PO. Box 3433. Harrisburg, PA 17105. Bob Evans St. Louis 63106 WEZG Beautiful Music 314/231 -5577 Box 20 AMATURO GROUP -An EOE Employer North Syracuse, N.Y. 13212 PHONE 458 OR (315) -1220. EOE. GENERAL SALES MANAGER Help Wanted Technical Needed for WMBD -AM and KZ -93 (FM), Should be a leader, motivator, trainer and organizer. Local and regional expe- rience necessary. Previous sales man- agement experience preferred. This is a new position. Rush complete resume to: Dick Booth, WMBD /KZ -93, 3131 N. Uni- versity, Peoria, IL 61604. An equal opportunity M/F employer

EZ COMMUNICATIONS, INC. GENERAL SALES MANAGER EZ COMMUNICATIONS, INC. is looking for two top -flight Responsibilities include: engineers to take over the technical responsibilities at 1. National Sales our Charlotte, N.C. and New Orleans, La. plants. Both fa- 2. Local Sales cilities are superb 100 KW FM's in growth markets. All 3. Hiring company benefits, salary commensurate with proven 4. Training ability. Send resume and references to: You will receive: 1. Top pay Thomas L. Mann Vice President /Engineering 2. Complete support EZ Communications, Inc. Buffalo's leading 18+ Station, WBNY, 10810 Main St. 1700 Rand Building, Buffalo, NY 14202, ATTN: Stuart M. Cohen, Vice President & Fairfax, Va. 22030 General Manager. All replies in confi- AN EEO EMPLOYER dence. An equal opportunity employer.

Broadcasting Jan 29 1979 76 Situations Wanted Programing, Help Wanted Technical Continued Production, Others TV MAINTENANCE ENGINEER The ideal job MAJOR MARKET in Central New York State. First It's new PROGRAMMER class radio telephone license, five years including digital Former successful Top 5 Market experience every day! technology, video switchers, reel to PD, with great on -air credentials reel and cassette video tape recor- looking for situation with large ders, studio cameras, character If you like to travel, enjoy market, contemporary FM generators. Have excellent benefits. hands -on- problem -solving, powerhouse excellent Send resume and salary history. and want to expand you references, leadership ability. An equal opportunity employer. creative capabilities with the Box S -107. Box S -38 industry leader -this is the ideal opportunity for you. RCA Broadcast Systems is TELEVISION looking for individuals who Help Wanted Technical have experience with broad- 1 cast equipment (such as VITAL HAS A FUTURE WANTED YESTERDAY! cameras, video tape recor- TV Maintenance Engineer ders, transmitters, or audio FOR YOU for new facility. EEO. equipment), preferably on Dynamic growth opportunities for video Send resume to: engineers with experience in video Box S -146 state -of- the -art RCA equip- switching systems. Enjoy Florida living. f ment. Work for hi- technology company. Send in- resume to: Dale Buzan, Vital Industries, Your responsibilities will Inc., 3700 N.E. 53rd Avenue, Gainesville, clude: checkout of newly -in- Florida 32601. stalled RCA Broadcast Systems products in the field, resolution of technical TV Station problems and instruction of customers in the operation Chief Engineer and maintenance of equip- WIIC -TV, Channel II, Pittsburgh, Pa., seeking a chief engineer for ment. An engineering degree our top ten VHF NBC Network Affiliate. The applicant must have or equivalent would be desir- experience in all phases of managing a TV Engineering Depart- able. Relocation is not a pre- ment, including operations, administration and labor negotiations. requisite. We are an equal opportunity employer, male /female. Please RCA starting phone Jack Gilbert, Director of Personnel, 412 - 237 -1153 for offers excellent employment application forms. salaries and a comprehen- sive benefits program. Call collect or send your Help Wanted Management resume, with salary require- ment, to: MANAGER, BUDGETS R.R. Willoughby, Mgr. Empl. AND ACCOUNTING EXECUTIVE DIRECTOR, RCA Broadcast Systems, 2 financial position Midwest net- NEW JERSEY Opening for No. at Dept. B work owned station. Responsibilities include admin- PUBLIC TELEVISION istration, budgeting and accounting through P 8 L. Bldg. 3 -2 Business or accounting degree combined with broad- Under the direction of the NJ Public Broad- cast experience. An equal opportunity employer Send Camden, NJ 08102 casting Authority position is responsible for resume to Box S -102. the operations of a four station TV network with (609) 338 -2501 a staff of over 100 people producing and broadcasting a wide range of adult, children Help Wanted Sales and instructional TV programs. An Equal Opportunity Employer F/M One of the most challenging positions in its National Sales Manager field, incumbent should have: Television Station broad administrative work experience in Major market CBS television station seeking policy making, hiring and directing peo- individual to ple, fiscal controls and planning coordinate national sales. College degree with marketing major TV broadcasting or senior level experi- preferred. Requires 2 -3 years national TV ence in media or communications Sales experience either at station level or with ability to raise funds and promote public ncn major market representative. TV to people in business and government Experience include high levels should sales develop- at ment, marketing, retail, corporate and direct broad knowledge about public. cultural, marketing. educational and political affairs and issues in NJ Send resume only to: Jack Marks Salary to mid 40K. General Sales Manager Send resume along with salary requirements WMAR-TV and history to Box 1293, ATT: R. S., Trenton, NJ 6400 York Road 08625 by March 1, 1979. Equal Opportunity Baltimore, Maryland 21212 Employer. EUE M/F

Broadcasting Jan 29 1979 77 Help Wanted News Help Wanted Programing, Production, Others ALLIED FIELDS Help Wanted Sales Continued No. 1 RATED top 40's Manager TV station with heavy commitment to news is for Production /Creative Services Department expanding and needs experienced personnel: in top 50 market TV station. Highly experir GENERAL ASSIGNMENT REPORTERS with a enced in supervision of large staff, production SYNDICATION SALES track record for breaking hard news, enterprise of quality creative work, overseeing local - stories, FEATURE REPORTER who can write regional commercial production. EOE, M/F Radio programming syndication company with proven. state -of -the -art formats is now ready for rapid and produce creative "down home" stories, Send resume to Box S -4 f growth. Are you the one to make it happen. Salary plus PHOTOGRAPHERS who are creative with both I commission. Dick Wagner, CONCEPT PRODUC- film and ENG, PRODUCERS who write the way TIONS. Box 41406, Sacramento, CA 95841. (916) people talk ... are good teachers for reporters 782 -7754 ... have management potential, ASSIGNMENT EDITOR full of ideas and angles who can move personnel and equipment efficiently. Must be Situations Wanted Programing, experienced, highly motivated and successful. Production, Others EOE, M/F Send resume, references with phone Help Wanted Technical numbers and current salary to Box S -3.

I BELIEVE! LENCO, INC., Unless you believe that Integrity, Pride in Top 50 market Quality, and relentless Dedication to flawless ELECTRONICS DIVISION live and taped programming is a priority sunbelt state, seeks imaginative for The fastest growing video your production personnel, read no further. broadcast investigative /consumer reporter. Award winning producer /director is looking to product company in the United make a change from present facility to remote States, offers the following challeng- Box S -96 tape situation. Willing to negotiate position ing positions to a few outstanding with network sports or live /taped major pro- individuals. duction entity. VIDEO SYSTEMS Looking for Production Manager, T.V. NEWS PRODUCER Associate PRODUCT MANAGER Director or Unit Manager position. Top 25 East Coast Net Affiliate seeking aggressive Producer/Assignment Editor for Weeknight 11:00 p.m. Minimum five years professional ex- Warning: I am a professional -a perfec- Newscasts. Individual must be familiar with ENG and perience. Must be able to plan and Film Techniques. Three years prior experience as a tionist-a non -Stop worker! develop state -of- the -art video systems for Producer or Editor required. E.E.O. M/F Kindly respond to Box S -179. broadcast applications. Send resumes only to. Box S -127. VIDEO DESIGN ENGINEER ANALOG / DIGITAL ALLIED FIELDS BSEE or five years professional ex- perience in broadcast product design. Help Wanted Sales VIDEO ENGINEERING TECHNICIANS

At least three years experience with state - of -the -art broadcast equipment. COMPUTER SYSTEM For a bright future with a company that is in the forefront of video technology, send SALES your resume to Personnel Director LENCO, Station Business Systems, one of the nation's leading INC., sup- ELECTRONICS DIVISION pliers of business automation systems for the broadcast- 300 N. Maryland Street ing industry, has several openings for regional sales repre- Jackson, Missouri 63755 sentatives. (314) 234 -3147 Consultive sales positions will interact with prospects' top management, to understand their needs, and sell solu- tions. Extensive broadcasting experience at middle or up- A1 r: Ey: u.' Oppr rtunittyyEmployer per level management preferred. Will seriously consider outstanding individuals without previous sales experience. Particularly interested in controllers, business managers Help Wanted Programing, and general. managers with business systems experience Production, Others and desire to get into direct marketing role. Excellent com- pensation plus all travel expenses paid. Heavy travel re- quired. Mid -Atlantic and south central territories open. MAJOR Provide a complete resume plus a letter describing your CAREER OPPORTUNITY interest in the job and desired compensation to: PD. with research background and strong programming record in good markets. STATION BUSINESS SYSTEMS This opening will constitute a major posi- a division of Control Data Corporation tion with our firm. No neophytes, please. West Resume, references & short writing sam- 600 Putnam Avenue ple to Bill Moyes, President. Greenwich, Conn. 06830 The Attn: Larry T. Pfister Research Group 1422 Monterey Professional Plaza An Affirmative Action Employer M/F San Luis Obispo, California 93401

Broadcasting Jan 29 1979 78 Wanted To Buy Stations ATTENTION: TV PRODUCTION DIRECTORS If You're thinking of retiring and you own a radio station, EXCESSIVE BLANKING WIDTHS A PROBLEM? this may interest you. (Public Notice FCC78 -423) We are an established broadcasting company DON'T THROW AWAY THAT VALUABLE VIDEO! with income-producing real estate in Florida. WE CAN, USING We would like to trade our real estate as part DIGITAL VIDEO EXPANSION, RETURN YOUR VIDEO TO FCC of the purchase price of your AM /FM stations. SPECS. WE WILL DELIVER VIDEO STARTING ON LINE 19 An exchange may defer some of the tax you AND 11.0 would otherwise pay on an all -cash sale and MICRO SECONDS HORIZONTAL BLANKING. IMMEDIATE TURN- can give you continuing income. We are flexi- AROUND AVAILABLE! ble and can structure a transaction to our mutual benefit. If you would like to know more, FOR MORE INFORMATION please write me c/o President, P.O. Box 747, CALL: Venice, FL 33595. CHARLES BALTIMORE WBRE TY (717) 823 -3101 I WILKES- BARRE, PA. e Construction Permit Radio Programing AM -FM -TV Mark Wodlinger The MEMORABLE Days THE BIG BAND ERA LIVES 813- 262 -1134 of Radio 800 Galleon Drive 30- minute programs from the golden age of radio and is ready to produce Naples, FL 33940 VARIETY DRAMA COMEDIES MYSTERIES SCIENCE profits for your station - FICTION Immediate Action included in each series Send (Or details: 1 Program pi Distributors STRIKE UP THE BAND rll_L 410 South Main Jonesboro, Arkansas 72401 Box 221, Beloit, WI 53511. 501-972-5884 O VHF /UHF /CP Employment Service Fully capable group would like to ac- LUM and ABNER quire active facility or CR preferably BROADCASTER'S South or West. Most interested in station 5 - 15 MINUTE PROGRAMS WEEKLY B ACTION LINE with under -developed potential. Reply to Box S -170. Program Distributors The Broadcasting Job you want 410 South Main anywhere in the U.S.A. Jonesboro, Arkansas 72401 1 Year Placement Search $25.00 Call AM /FM STATIONS WANTED Phone: 501- 972 -5884 812-889-2907 L R2, Box 25 -A, Lexington, Indiana 47138 Well financed group wishes to purchase Public Notice AM -FM combination, strong FM, or low dial- strong power AM. Brokers welcome.

February 1 -2, 1979, Public Broadcasting Ser- Contact: Tom Joyner, President, Atlantic vice, Human Resources Development Commit- TOWN OF EASTHAM Broadcasting Corporation. 804 - tee meeting, 9:00 a.m. San Francisco Hilton, San C.A.T.V. FRANCHISE AVAILABLE 732 -3478. Francisco, California. Discussion of recommendations of CPB Task Force on Minorities in Public Broadcast- The Town of Eastham. Massachusetts will entertain ing. Reports from PBS Programming, Transponder applications to provide C.A.TV. service to the Town. Eastham is a seaside resort community of Allocation committees, Managers' Committee on approxi- For Sale Stations mately 4.000 homes which are 70% seasonally oc- Equal Opportunities in Public Broadcasting, others. cupied and approximately 70 miles of road with hous- Open to the public. ing adjacent. There is good housing growth potential e and fair lo poor off -the -air T.V. reception. W Small AM 5375K 5109K All applications must conform to Mass. General Law S Small Fulltime $395K Cash 166A and be completed on Mass. CA.T.V. Commission MW Suburban FM $1.4MM S4O6K Application Form No. 100 and be accompanied by a January 29, 1979 Public Broadcasting s Metro FM $500K 29% check for $100 payable to "The Town of Eastham". Service Transponder Allocation Commit- W Metro AM S325K Terms tee meeting, 10 a.m., Adams Hotel, Phoenix, Laura L. Underhill, Chairman Atlanta, Boston, Chicago, Arizona. Discussion of satellite utilization, rec- Wallace Ruckert Jackson C. Nelson, Jr. Dallas, Los Angeles ommendations of CPB Task Force on BOARD OF SELECTMEN Minorities in Public Broadcasting, impact of CHAPMAN ASSOCIATES' new legislation. Open to the public. nationwide service

Consultants 1835 Savoy Dr., N.E., Atlanta, Ga., 30341

February 9, 1979 Public Broadcasting Service Executive Committee meeting, Management & Financial Advisory 10:00 a.m. O'Hare Hilton, Chicago, Illinois. Dis- Communications Industry cussion of reports from Carnegie Commission Robert R. Pauley Vice President Class C FM -Texas on the Future of Public Broadcasting, PBS E. F. Hutton & Company. Incorporated Priced two times revenue Committees on Programming, Finance, One Boston Place only Human Resources Development, Transponder Boston, MA 02108 Qualified buyers only Allocations. Open to the public. (617) 523 -7600 No brokers I e Priced $260,000 Miscellaneous Business Opportunities S -202.

RADIO STATIONS HAVE A PRESTIGE CLIENT THAT WANTS A VOICE THAT Wanted- Investors ISN'T HEARD ON ALL YOUR OTHER COMMERCIALS? SUNBELT AM ADD AN EXTRA VOICE TO YOUR PRODUCTION small or large active personnel Dynamic, growing market with ADD AN AWARD WINNING ANNOUNCER FOR JUST $10.00 preferred for part ownership for new strong retail sales. PER SPOT (no minimum( INCLUDES 3M250 TAPE. NAB REEL & BOX. FOR FULL DETAILS CALL radio station in Southeast. Reply $1,000,000 PAT APPLESON STUDIOS, INC. Box S -149. Principals only. Write Box S -108. 305 651 7579 a,

Broadcasting Jan 29 1979 79 For Sale Stations Continued

HOW TO WRITE, 50% OWNERSHIP AM ... TAMPA BAY, FLA. DIRECT & PRODUCE WORKING PARTNER (sales background) EFFECTIVE BUSINESS FILMS & -S275,000 with terms - DOCUMENTARIES - New, vital book by Jerry McGuire. F,C.C. has accepted application for, low dial position, full -time at 'Indispensable to documentary film increased power. Will be outstanding facility in competitive, excit- staffs and all advancing students of film ing 24th market. Real estate and new office /studio building in- writing and production. cluded. Presently as daytimer, doing $200,000 annually. 'A compelling: entertaining examination of everything involved in writing, direct- Box S -118. ing, and producing effective business films and documentaries. 280 pages, 32 illustrations. $14.95. BROADCASTING BOOK DIVISION AM /FM. Southern Kentucky. Real HOLT CORPORATION 1735 DeSales St. NW Washington, DC Estate. $340,000. 20036 FM large metro area. Midwest. $500,- BROKERAGE - APPRAISALS - CONSULTATION Please send me copies of the above 000. OVER A DECADE OF SERVICE book I $14.95 each. I enclose check for AM /FM within 100 miles of Monroe. TO BROADCASTERS La. Fantastic Potential. Extra good The Holt Corporation Holt Corporation West coverage. Real Estate. $450,000. Westgate Mall, Suite 205 5944 Luther Lane, No. 401 Name Bethlehem, PA 18017 Dallas, TX 75225 Overseas AM /FM /TV. New equipment. 215- 865 -3775 214- 696 -1353 Address Automation. S420,000. AM /FM in Kentucky. $360,000. Terms. City State -Zip AM /FM in New Hampshire. Real Estate. Profitable. S460,000. Fort Worth -Dallas area. Fantastic North Carolina Medium Market coverage. Billing $500,000. Make On Atlantic coast in prime hunting and fishing area BROADCASTING' S offer. Profitable. 5150,000 down. Assume 20 year note at N.C. Daytimer. Real estate. Growing 8 %. CLASSIFIED RATES market. $400,000. Terms. Holt Corporation West Two central Georgia properties. 5944 Luther Lane, Suite 401 Dallas. Texas 75225 Payable in advance. Check or money order only 10kw AM in Texas with Fulltime C -P. (214) 696.1353 $675,000. When placing an ad, indicate the EXACT category FM in Waco, Texas area. $140,000. desired: Television, Radio, Cable or Allied Fields; All stations listed every week until sold. Let us list Help Wanted or Situations Wanted; Management, your station. Inquines and details confidential. Sales, etc. If this information is omitted, we will BUSINESS BROKER ASSOCIATES determine the appropriate category according to the copy. No make goods will be run if all informa- 615- 756 -7635 24 HOURS tion is not included. Deadline is Monday for the following Monday's issue. Orders and /or cancellations must be sub- i mitted in writing. (No telephone orders and/or can- 435NORTN MICNIGAN CHICAGO60611 cellations will be accepted). Replies to ads with Blind Box numbers should be THE 312.467.0040 addressed to (box number) c/o BROADCASTING, KEITH W. HORTON 1735 DeSales St., N.W., Washington, DC 20036. COMPANY, INC. Advertisers using Blind Box numbers cannot re- P. O. Bux 948 LARSON /WALKER & COMPANY quest audio tapes. video tapes. transcriptions, Elmira, NY Brokers, Consultants & Appraisers films or VTR's to be forwarded to BROADCASTING 14902 Blind Box numbers, Audio tapes, video tapes, (607)733 -7138 213/826 -0385 202/223 -1553 transcriptions, films and VTR's are not forwarda- Suite 214 Suite 417 ble, and are returned to the sender. Brokers and 11881 San 1730 Rhode Consultants CIO Ave. N.W. Rates: Classified listings (non -display) Help Vicente Blvd. Island to the Los Angeles, CA. 90049 Washington, D.C. 20038 Wanted: 70c per word. $10.00 weekly minimum. Communications Situations Wanted: (personal ads) 400 per word. Industry $5.00 weekly minimum. All other classifications: BOC per word. $10.00 weekly minimum. Blind Box r numbers: $2.00 per issue. H.B. La Rue, Media Broker Rates: Classified display: Situations Wanted: (personal ads) S30.00 per inch. All other classifications: $60.00 per inch. For Sale Stations, West Coast: To Buy 44 Montgomery Street, 5th Floor -San Fran- Wanted Stations, Employment Services, Select Media Brokers cisco, California 94104 415/673 -4474 Business Opportunities, and Public Notice adver- tising require space. Agency East Coast: display Commission NC Daytimer 225K Small 210 East 53rd Street. Suite 50 -New York, N.Y. only on display space. 212/288 -0737 NC Daytimer 260K Suburban 10022 Publisher reserves the right to alter Classified PA Daytimer 575K Suburban copy to conform with the provisions of Title VII of WA Daytimer 250K Suburban the Civil Rights Act of 1964, as amended. GA Daytimer 467K Metro Word count: Include name and address. Name of AL Fulltimer 635K Small SHERMAN city (Des Moines) or state (New York) counts as AM -FM ^^BROWN two words. Zip code or phone number including P.O. Box 5 ASSOC. area code counts as one word. Count each ab- MEDIA BROKER SPECIALISTS breviation, initial, single figure or group of figures Albany, Georgia 31 702 or letters as a word. Symbols such as 35mm, COD. TV RADIO CATV (91 2) 883 -4908 PD. etc. count as one word. Hyphenated words P.O. Box 4475. Ft. Lauderdale. Fla 33338 count as two words. Publisher reserves the right to Phone (305) 561 -9334 abbreviate or alter copy

Broadcasting Jan 29 1979 80 Stocke-, Index

Approx. Total market Closing Ciosmg shares capitali- ,i Stock Wed. Wed Net change change 1978 -79 PIE out talion symbol Exch. Jan. 24 Jan. 17 in week in week High Low ratio (000) (000)

Broadcasting

ABC ABC N 34 5/8 35 3/4 - 1 1/8 - 3.14 41 1/4 23 1/2 8 27,472 951,218 CAPITAL CITIES GCB N 42 3/4 41 1 3/4 4.26 75 38 1/2 12 14,300 611,325 CBS CBS N 54 7/8 54 7/8 1.62 64 43 7/8 8 28,100 1,541,987 COX COX N 55 3/4 56 1/2 - 3/4 - 1.32 56 1/2 25 1/2 12 6,667 371,685 GROSS TELECASTING GGG A 21 3/4 21 1/4 1/2 2.35 23 7/8 13 5/8 B 800 17,400 KINGSTIP COMMUN.* KTVV 0 11 1/2 11 1/2 11 3/4 3 7/8 21 462 5,313 LIN LINB 0 38 1/2 38 1/4 1/4 .65 43 16 1/2 10 2,789 107.376 METROMEDIA MET N 54 3/4 55 7/8 - 1 1/8 - 2.01 71 25 1/4 9 5,134 281,086 MOONEY MOON 0 5 3/4 6 - 1/4 - 4.16 6 1/2 1 7/8 425 2,443 RAHALL* RAHL 0 20 1/2 20 1/2 21 1/4 8 5/8 23 1,264 25,912 SCRIPPS -HOWARD SCRP 0 48 48 52 30 1/2 9 2,589 124,272 STARR SBG M 12 12 13 1/2 67 19512 18,144 STORER SBK N 31 3/4 32 3/8 - 5/8 - 1.93 34 7/8 19 3/8 8 4,893 155,352 TAFT TFB N 22 21 7/8 1/8 .57 24 7/8 12 1/4 8 8,508 187.176

TOTAL 104,915 4.400,689 Broadcasting with other major interests

ADAMS -RUSSELL AAR A 13 1/8 12 1 1/8 9.37 14 7/8 3 3/4 11 1,233 16.183 AMERICAN FAMILY AFL N 10 1/2 10 1/2 17 1/8 9 1/4 5 10,536 110.628 JOHN BLAIR BJ N 27 3/4 26 1/2 1 1/4 4.71 31 3/8 11 1/8 6 2,447 67,904 CHARTER CO. CHR N 5 5/8 5 1/4 3/8 7.14 8 3 7/8 6 179441 100.918 CHRIS -CRAFT CCN N 10 3/4 10 1/8 5/8 6.17 11 3/8 4 1/2 9 3,696 39,732 COCA -COLA NEW YORK KNY N 6 5/8 6 5/8 9 1/4 6 1/8 9 17,641 116.871 COMBINED COMM. CCA N 30 1/2 31 1/4 - 3/4 - 2.40 45 1/8 19 12 10.369 316.254 COWLES CWL N 21 1/4 21 1/4 1.19 25 1/4 12 1/2 18 3.969 84,341 DUN C BRADSTREET DNB N 34 5/8 34 5/8 1.83 38 26 1/4 14 27.886 965.552 FAIRCHILD IMO. FEN N 29 27 1/4 1 3/4 6.42 35 1/4 9 1/2 7 5,708 165,532 FUQUA FOA N 10 1/8 10 1/8 1.25 13 5/8 8 5 12,661 128,192 GANNETT CO. GCI N 42 1/8 42 1/8 .29 49 32 3/4 14 22,430 944.863 GENERAL TIRE GY N 26 1/8 25 7/8 1/4 .96 30 5/8 22 3/8 5 22,710 593,298 GLOBE BROADCASTING* GLBTA 0 4 1/2 4 1/2 4 3/4 2 1/8 2.772 12,474 GRAY COMMUN. 0 21 1/2 21 1/2 2.38 24 8 7 475 10,212 HARTE -HANKS HHN N 23 1/4 23 1/2 - 1/4 - 1.06 24 1/2 13 14 9,104 211.668 JEFFERSON -PILOT JP N 31 30 1/8 7/8 2.90 34 1/2 26 5/8 8 23.134 717.154 MARVIN JOSEPHSON MRVN 0 13 1/4 13 1/2 - 1/4 - 1.85 14 3/4 8 1/4 7 2.547 33.747 KANSAS STATE NET. KSN 0 12 1/2 12 1/2 4.16 14 3/8 4 3/4 11 1.740 21,750 KNIGHT- RIDDER KRN N 24 3/8 23 1/2 7/8 ?.72 28 1/8 13 1/4 11 32,797 799.426 LEE ENTERPRISES* LEE N 2L 5/8 21 5/8 22 3/4 11 1/8 10 7,371 159.397 LIBERTY LC N 33 5/8 33 3/8 1/4 .74 33 7/8 18 8 6,762 227,372 MCGRAW -HILL MHP N 32 5/8 31 7/8 3/4 2.35 32 5/8 15 5/8 13 241753 807,566 MEDIA GENERAL MEG A 20 5/8 20 1/4 3/8 1.85 23 1/8 13 5/8 10 7,451 153,676 MEREDITH MDP N 28 1/4 28 1/2 - 1/4 - .87 40 1/4 17 3/8 6 3,082 87,066 MULTIMEDIA MMED 0 25 1/4 25 1/4 1.00 28 1/4 16 1/4 11 6,630 167,407 NEW YORK TIMES CO. NYKA A 26 7/8 27 1/4 - 3/8 - 1.37 31 5/8 15 3/4 15 11,599 311.723 OUTLET CO. OTU N 23 5/8 22 3/4 7/8 3.84 32 7/8 16 5/8 6 2,445 57,763 POST CORP. POST A 18 16 1/2 1 1/2 9.09 19 3/8 8 1/8 8 1,824 32,832 REEVES TELECOM RBT A 4 1/2 2 3/4 1 3/4 63.63 4 1/2 1 3/4 50 2,388 10,746 RDLLINS ROL N 18 3/d 17 3/4 5/8 3.52 24 1/4 14 7/8 9 13,407 246,353 RUST CRAFT RUS A 31 5/8 31 3/8 1/4 .79 31 5/8 8 1/2 15 2,319 73,338 SAN JUAN RACING SJR N 14 3/8 14 1/8 1/4 1.76 15 5/8 7 5/8 24 29509 36,066 SCHERING-PLOUGH SGP N 30 1/4 30 1/4 44 3/4 26 3/8 9 53,580 1,620,795 SONDERLING SOB A 24 3/4 24 1/2 1/4 1.02 24 3/4 8 3/8 9 1,105 27,348 TECH OPERATIONS TO A 7 1/8 6 1/8 1 16.32 8 3/4 2 3/8 25 1,345 9.583 TIMES MIRROR CO. TMC N 33 1/2 33 1/8 3/8 1.13 35 20 3/4 10 34,811 1,166,168 TURNER COMM.* 0 16 16 16 5 3,800 60,800 WASHINGTON POST WPO A 25 1/4 25 1/4 26 1/2 10 7/8 9 16,268 410.767 WOMETCO ROM N 15 3/4 16 1/4 - 1.56 18 1/4 10 7/8 9 8,524 134,253

TOTAL 443,769 11,257,718 Cablecasting

ACTON CORP. ATN 10 10 1/4 - 1/4 - 2.43 13 5/8 3 1/8 7 2,419. 24,190 AMECO. ACO 1/2 1,200 ATHENA COMM. 3 1/4 3 3/8 - 1/8 - 3.70 5 1/2 1/8 2.125 69906 BURNUP L SIMS BSIM 5 4 5/8 3/8 8.10 6 1/8 3 1/8 38 8,531 42.655 CABLE INFO. 2 1/4 2 1/4 3 1/4 11 648 1,458 COMCA ST 13 1/2 13 1/2 3.84 14 1/4 3 3/4 16 1,617 21,829 COMMUN. PROPERTIES COMO 16 3/4 16 3/4 16 3/4 3 5/8 19 5,018 84,051 E NTR ON ENT 3 1/2 3 1/2 3 1/2 7/8 4 979 3,426 GENERAL INSTRUMENT GRL 32 5/8 32 3/4 - 1/8 - .38 40 17 5/8 9 7,682 250,625 GENEVE CORP. GENV 13 3/4 12 1/4 1 1/2 12.24 15 3/4 7 1/2 5 1,121 15,413 TELE- COMMUNICATIONS TCOM 17 1/2 16 1/8 1 3/8 8.52 19 1/8 2 7/8 43 5,327 93.222 TELEPROMPTER TP 14 1/4 13 3/4 1/2 3.63 14 1/4 6 3/4 21 16,931 241,266 TEX SC AN TEXS 2 1 3/4 1/4 14.28 2 7/8 1 1/4 12 786 1,572 TIME INC. TL 43 1/4 41 2 1/4 5.48 50 31 3/4 8 20,505 8869841 TOCOM TOCM B 1/4 8 1/4 3.12 11 2 1/4 18 993 8.192 UA- COLUMBIA CABLE UACC 43 37 1/2 5 1/2 14.66 43 15 1/2 21 1.679 72.197 UNITED CABLE TV UCTV 27 1/4 26 1/2 3/4 2.83 27 1/4 3 7/8 22 2,036 55,481 VIACOM VIA 27 1/2 25 5/8 1 7/8 7.31 27 1/2 16 5/8 15 3.799 104,472

TOTAL 839396 1.913.796

Broadcasting Jan 29 1979 81 Approx. Total market Closing Closing shares capitali- Stock Wed. Wed. Net change 7. change /978.79 PIE out zation symbol Exch. Jan, 24 Jan. 17 in week in week High Low ratio (000) (000)

Programing

COLUMBIA PICTURES CPS N 22 3/4 22 7/8 - 1/8 - .54 24 1/2 7 3/8 3 9,749 221.789 DISNEY DIS N 43 43 47 5/8 32 1/4 14 32.416 1,393,888 FILMWAYS FWY N 14 1/4 15 1/8 - 7/8 - 5.78 17 6 7/8 8 10,980 156,465

FOUR STAR 1 1/4 1 1/4 2 1/8 1/2 13 666 832 GULF WESTERN GW N 14 3/8 14 3/8 18 3/8 10 1/4 4 48.177 692.544 MCA MCA N 45 1/2 45 1/8 3/8 .83 48 1/4 25 3/4 8 23,227 1.056,828 MGM MGM N 41 5/8 45 1/2 - 3 7/8 - 8.51 54 16 13 14,551 6051685 TRANSAMERICA TA N 17 1/8 16 5/8 1/2 3.00 19 13 1/4 6 66,475 1,138.384 20TH CENTURY -FOX TF N 34 3/8 31 1/2 2 7/8 912 39 3/8 10 4 7,907 271,803 VIDEO CORP. OF AMER 0 5 1/2 5 5/8 - 1/8 - 2.22 9 3/4 3 1/2 16 988 5,434 WARNER WCI N 46 1/2 46 3/8 1/8 .26 56 7/8 25 3/4 8 14,054 653.511 WRA THER NCO A 13 1/4 13 1/2 - 1/4 - 1.85 14 7/8 4 1/2 36 2,308 30.581

TOTAL 231,498 6,227.744

Service

BBDO INC. BBOO 0 36 36 1/4 - 1/4 - .68 38 3/4 22 1/2 8 2,513 90,468 COMSAT CO N 40 1/2 41 5/8 - 1 1/8 - 2.70 48 3/4 28 3/4 11 10,000 405.000 DOYLE DANE BERNBACH DOYL 0 19 1/2 19 3/4 - 1/4 - 1.26 31 16 1/4 8 1,776 34,632 FOOTE CONE E BELDING FCB N 19 19 1/4 - 1/4 - 1.29 23 1/8 14 3/4 6 2,538 48.222 GREY ADVERTISING GREY 0 35 1/2 33 2 1/2 7.57 35 1/2 16 1/2 4 624 22,152 INTERPUBLIC GROUP IPG N 34 1/8 33 7/8 1/4 .73 39 1/4 22 1/2 7 21387 81,456 MCI COMMUNICATIONS MCIC 0 4 3/4 5 - 1/4 - 5.00 5 3/4 7/8 43 20,431 97,047 MOVIELAB MOV A 3 3 3 3/4 1 12 1.414 4.242 MPO VIDEOTRONICS MPO A 5 1/8 4 1/4 7/8 20.58 65 3/8 4 5 520 2.665 A. C. NIELSEN NIELB 0 23 1/4 23 1/8 1/8 .54 28 1/2 18 7/8 11 10,980 255,285 OGILVY E MATHER OGIL 0 23 1/4 22 1 1/4 5.68 56 1/2 20 8 3,610 83,932 TPC COMMUNICATIONS TPCC 0 9 8 7/8 1/8 1.40 10 1/2 2 1/4 17 899 8.091 J. WALTER THOMPSON JWT N 23 22 1/8 7/8 3.95 32 7/8 15 1/8 6 2,649 60,927 WESTERN UNION WU N 16 1/4 16 3/8 - 1/8 - .76 21 1/4 15 6 15.177 246,626 TOTAL 75,518 1.440,745

Electronics /Manufacturing

AEL INDUSTRIES AELBA 0 6 3/4 7 - 1/4 - 3.57 10 I/4 2 3/8 5 1,672 11.286 AMPEX APX N 16 15 1/4 3/4 4.91 19 1/4 7 3/8 12 11,371 181,936 ARVIN INDUSTRIES ARV N 14 3/4 14 3/4 5.35 22 1/2 12 1/2 5 59959 87.895 CCA ELECTRONICS* CCA 0 1/8 1/8 5/8 1/8 1 897 112 CETEC CEC A 4 7/8 4 7/8 5 3/4 1 3/4 11 2,127 10,369 COHU CON A 3 1/2 3 1/4 1/4 7.69 5 1/2 2 1/8 11 1,732 6,062 CONRAC CAX N 14 1/4 14 1/4 1.78 27 1/4 13 1/2 B 2,030 28,927 EASTMAN KODAK EASKO N 61 3/4 62 - 1/4 - .40 86 3/4 42 13 161,376 9.964,968 FARINON FARN U 12 1/2 11 1 1/2 13.63 16 1/2 8 13 4,782 59.775 GENERAL ELECTRIC GE N 49 1/2 49 1/8 3/8 .76 56 5/8 44 1/2 9 184,581 9,136,759 HARRIS CORP. HRS N 30 5/8 32 3/8 - 1 3/4 - 5.40 35 3/4 19 7/8 14 25,189 771,413 MARVEL INDUSTRIES HARV 0 6 6 6 3 1/8 16 480 2,880 INTL. VIDEO CORP. IVCP 0 1 1/4 1 5/8 - 3/8 - 23.07 2 5/8 1/4 2,701 39376 M/A COM, INC. MAI N 38 3/4 38 3/4 1.97 41 7/8 20 1/4 18 1,320 51,150 3M MMM N 63 5/8 64 - 3/8 - .58 64 3/4 43 1/2 14 116,473 7,410.594 MOTOROLA MOT N 39 3/8 40 1/2 - 1 1/8 - 2.77 56 7/8 34 1/4 10 28,544 1,123,920 N. AMERICAN PHILIPS NPH N 28 1/2 26 1/2 2 7.54 36 24 1/2 6 12,033 342,940 OAK INDUSTRIES OAK N 18 3/8 19 1/8 - 3/4 - 3.92 24 6 1/4 18 2,973 54,628

RCA RCA N 26 3/8 27 1/2 - 1 1/8 - 4.09 33 5/8 22 3/4 7 74,819 1,973,351 ROCKWELL INTL. ROK N 37 5/8 35 1/2 2 1/8 5.98 37 5/8 28 1/4 7 330700 1,275,487 RSC INDUSTRIES RSC A 2 5/8 2 3/4 - 1/8 - 4.54 4 1 5/8 13 2,412 6.331 SCIENTIFIC- ATLANTA SFA A 36 33 5/8 2 3/8 7.06 36 16 3/4 17 2,644 95,184 SONY CORP. SNE N 8 5/8 8 7/8 - 1/4 - 2.81 10 3/8 7 14 172,500 1.487.812 TEKTRONIX TEK N 53 3/8 51 3/4 15/8 3.14 68 1/2 28 1/4 15 17,995 960.483 TELEMAT ION TLMT 0 1 3/4 1 3/4 2 1/4 1/2 2 1,050 1.837 VAL T EC VTEC 0 9 3/4 10 - 1/4 - 2.50 12 3/4 6 1/2 25 4,200 40,950 VARIAN ASSOCIATES VAR N 15 1/4 15 1/8 1/8 .82 21 13 10 6,838 104.279 NESTINGHOUSE WX N 18 1/2 18 1/4 1/4 1.36 24 1/2 16 1/4 5 86,511 1,600,453 ZENITH ZE N 14 3/8 14 3/8 28 11 3/8 21 18,800 270,250 TOTAL 987,909 37,065,407

GRANO TOTAL 1,927005 62,306.099

Standard 8 Poor's 400 Industrials Average 111.75 110.05 +1.70

A- American Stock Exchange Over -the-counter bid prices supplied by 'Stock did not trade on Wednesday. closing PIE ratios are based on earnings per -share Al-Midwest Stock Exchange Loeb Rhoades Hornblower, Washington. price Shown is last traded price. ligures for the last 12 months as published

N -New York Stock Exchange "No PIE ratio is computed. company by Standard E. Poor's Corp. or as obtained 0 -over the counter (bid price shown) Yearly high -lows are drawn from trading days registered net loss. through Broadcasting's own research. Earn- P- Pacific Stock Exchange reported by Broadcasting. Actual figures "'Stock split. ings figures are exclusive of extraordinary may vary slightly. +Traded at less than 12.5 cents. gains or losses.

Broadcasting Jan 29 1979 82 Profilera

Universal TV's Sipes: this guy down to the point where he's got art blended with commerce nowhere to turn, because then we have no partnership. "' . Mike Dann; who worked with Mr. Sipes There is a spring in .(he step of Donald for several years as head of programing for Sipes these days, a sense of ease and the network, remembers him as "an in- satisfaction about him that wasn't there tellectual ... a man of sophistication. His last May, when he took over the world's total joy was to be with the creative people largest television production facility. around CBS. Don would much rather -walk He had reason to be tense then. Univer- into my office when a writer or producer sal TV was his first presidency after more was there than when a lawyer was there." than 20 years in important but secondary The image of the frustrated author executive roles. He was the business smothered in corporate contracts begins to affairs expert stepping into the large shoes emerge, but Mr. Sipes denies it. "I love of his creative benefactor, Frank Price. making deals," he says. "I was always And although production at the studio was good at it, still am. And I'm happiest when thriving, the very bigness it epitomized all, the phones are ringing -I love action. had come under increasing pressure from .Otherwise I brood." the independent producer in particular Mr. Sipes has had no time to brood since and the antifactory sentiment of the crea- May. His first priority, not unique among tive community in general. the modern major studios, has been to To top it off, there was Fred Silverman's provide a working environment that at- first news conference as president of NBC tracts and keeps the best available talent, in June, during which he dropped the Donald Sipes- president, Universal Television; particularly comedy talent: . "You've got to bombshell that he didn't think it was b. Oct. 16, 1928, New York; BA, literature and create an ambiance in which they can "healthy" to have so many prime time economics, Ohio University, 1948; JD, Harvard really sit around and laugh with each programs coming from so few producers. Law School, 1951; U.S. Army, 1951 -53; private other," he said. "It may look like they're Some observers had gossiped that the new law practice, New York, 1953- 56;,in talent and out of work, but that's when they're work- position. of Mr. Sipes's old CBS colleague program negotiations, NBC, 1957 -61; director ing" had had something to do with the new of business affairs, Frank Cooper Associates, He has succeeded in attracting a number position of Mr. Sipes himself, but no one 1961 -63; director of package negotiations, of producers and writers of comedy to predicted what would happen when the CBS -TV, 1963 -65, vice president, business Universal in recent months, all the while affairs, Hollywood, 1965 vice midseason orders came in last November. -68; president, attempting to maintain the studio's tradi- business affairs, 1968 -1970; vice president, NBC alone ordered five new shows from tional strength in the dramatic area (for business affairs and planning, 1970 -74; senior details, see page 51), "We've always made Universal -BJ and the Bear, Little executive vice president, International Creative the biggest and best shows were will- Women, Mrs. Columbo, Cliffhangers Management, 1974; vice president, business -we to he we were not and- perhaps most remarkable of all -a affairs, Universal Television, 1975; executive ing gamble," says. "But half -hour comedy, Turnabout. ABC Vice president of Universal and then vice particularly known as a comedy operation picked up yet another Universal sit -corn, president of parent MCA Inc., 1977; present . I want to produce good shows of all Delta House, and the valley lot ended up post, May, 1978; m. Marilyn Pollack, Oct. 18, types, from very popular entertainment to with an even greater slice of the prime- 1953; two children- Andrew, 15, Christopher, works that will someday be classics." time schedule than it had before Mr. Sipes 14. Some producers on the Universal lot say took over -nine hours each week. they haven't yet fixed an impression of "We got them on, by God," Mr. Sipes Mr. Sipes, but others believe he's backing exults now. "I can only smile. I was a very versity (in two and a half years of study up his pledge to leave producing to the happy man." and at age 19) with dual degrees in producers and writing to the writers while Had the victory been only slightly less literature and economics. He finished Har- he takes care of business and lends moral sweet, such quotes might not emerge from vard Law School before publishing his first support. Sam Denoff, executive producer Mr. Sipes. He isn't an effusive man, in in- and only novel, "The Last Smile." It con- of Turnabout and one of Mr. Sipes's first terviews at least. In fact, both his personal cerned "the adventures of a young man in comedy recruits, says he not only feels and 'managerial styles are marked by the the style of ` Candide" and sold "about comfortable under Mr. Sipes creatively, same Unusual meld that has characterized the equivalent of the population of Zilch, but also financially. "He's willing to spend his career: that of the sober attorney and Mont." money for talented people," Mr. Denoff negotiator he is trained to be, and of the His work at the talent agency, Frank said. "That's where his business affairs literate and artistic sensibilities he has long Cooper Associates, introduced him to a background comes in." appreciated. It is that intermingling of art circle of artists and other eccentrics he Despite his understandable elation over and commerce that he and others believe loved, and during his rise to the top of the Universal's current state of affairs, Mt suits him for the challenge of running a business affairs ranks at CBS, he im- Sipes seems well aware of the speed with major television studio today, and pressed those who knew him as a negotia- which fortunes change in the program perhaps, in some even more challenging tor with empathy for the creators of the business. He stresses that the present goal days ahead. programs he was buying. is to keep the shows he's sold on the air, Mr. Sipes lives quietly now in Beverly "Don never wanted a deal that was so and he's just starting to pitch projects for Hills, Calif., and drives a Mercedes, but he good for CBS as to be punishing to the guy the networks' buying season next spring. grew up "wild" and ambitious in he made it with," recalls Bob Wood, then But for now, he is relaxed enough to Brooklyn, where his Russian immigrant president of CBS -TV. "He'd always say, lean back a bit in his chair and reflect on father delivered shoe -making supplies in a `What's fair is fair -there's no sense in his success- "I wanted it, I got it, and I like truck. The son graduated from Ohio Uni- trying to be a killer here. We can't squeeze it," he decides.

Broadcasting Jan 29 1979 83 Editorials5

Time to take the First the six weeks to give the record maximum distortion. There will be 17 from Consumers Union or splinter groups, all discovered In one of its final actions during its winter meetings in Hawaii, by the union's Warren Braren, who learned to hate commercial the National Association of Broadcasters joint board of radio and broadcasting during an unsuccessful tenure with the National As- television directors adopted a resolution proposing a "First sociation of Broadcasters Code Authority. There will be 74 aca- Amendment Congress" of all media (BROADCASTING, Jan. 22). demicians, physicians and dentists representing themselves or or- The details are vague, but the idea seems to be that broadcasters ganizations that have been recruited to blame television for com- could gain if other media would join in some kind of coordinated plicated health or social problems that they cannot otherwise ex- defense of journalistic freedoms. plain. There will be 50 individuals or representatives of obscure It is hard to fault that assumption. If important elements of organizations who are promised momentary prominence if they other media could be persuaded to affirm the universality of First will bell those bad cats. And then of course there will be the Amendment protection to all, including radio and television, the familiar governmental figures who are drawn to every forum political effect could be significant. where television or advertising are to be maligned. A properly organized multimedia congress might also awaken Advertisers, agencies and broadcasters will be represented by in the broadcasters themselves an interest in editorial freedom 44 witnesses, whose appearances are programed to make the min- that has been curiously de- emphasized in their talk about other imum impression in the record. The odds against the industry are forms of government deregulation. Radio's emancipation from 163 to 44. At that, they're probably better than they would have Section 315 (political equal time and general fairness) and Sec- been if a federal court had not disqualified FTC Chairman tion 312(a) (17) (mandating air access to political candidates) was Michael Pertschuk from the proceeding. proposed in the House Communications Subcommittee's first rewrite of the Communications Act, but not television's. Among Off campus broadcasters there was less comment about that discrepancy than about most other major issues in the rewrite. The drafters of the There is reason to wonder whether the U.S. delegation to the second rewrite have been given few signs that Sections 315 and forthcoming World Administrative Conference will arrive in 312 mean much one way or another to the broadcasters they Geneva unprepared to cope with what are sure to be tough regulate. negotiations with the Third World and other nations that will be There may be merit in exploring the prospects of a "First demanding more spectrum space than they now have. A long arti- Amendment Congress" in time to be of some effect in the U.S. cle in this magazine's Jan. 1 issue quoted U.S. authorities as pre- Congress's rewrite or amendment of the Communications Act. If dicting that political pressures are certain to be applied, although a united media front were to emerge, the Hill would pay more at- WARC is designed as a purely technical conference. The same au- tention than if broadcasters lined up by themselves, and thorities questioned whether the U.S. was taking imaginative ini- lukewarmly at that, to ask for relief. tiatives to make political friends in advance of the September In the same week that the NAB board adopted its resolution, gathering. introduced by Herbert Hobler of Nassau Broadcasting, Princeton, That doubt was brought to mind again by remarks made last N.J., chairman of NAB's First Amendment Committee, Richard week by Glen O. Robinson, chief of the U.S. WARC delegation, S. Salant, president of CBS News, was saying in New York that he at a meeting of the National Religious Broadcasters. Mr. Robin- found it "deplorable" that broadcasting management had con- son, answering questions, went out of his way to downplay the centrated its Washington influence on purely business missions political possibilities at Geneva and to emphasize that his ap- while letting laws that hobble broadcast journalism stay on the proach would be on essentially technical grounds. books by default. It is of course wise for Mr. Robinson to avoid inflammatory Last week, FCC Commissioner James H. Quello, in an impas- references that would antagonize potential adversaries at WARC. sioned address, exhorted broadcasters to unite in a campaign for It would be reassuring, however, to know that he really doesn't repeal of repressive legislation. believe that his counterparts at WARC will take the academician's Perhaps Mr. Salant's remark, Mr. Quello's call to arms and the cool approach to the division of the spectrum. NAB board's resolution will lead to corrective action.

Rigged quiz

The composition of the witness list prepared by the Federal Trade Commission for its hearings on children's television advertising is of a piece with the agency's unconcealed ambition to produce an antiadvertising outcome. The cast could have been assembled by Peggy Charren, the head mother of Action for Children's Television, and probably was. Mrs. Charren herself will play a starring role on the witness stand in part two of the hearings, to be held in Washington March 5 -30. She was prominent on the scene in San Francisco, though not as a witness, during part one, Jan. 15 -26. Mrs. Charren, how- ever, is only one of 163, yes, folks, 163, who, it can be deduced from the FTC's program, will testify that television is killing Drawn for BROADCASTING by Jack Schmidt America's young. "I don't remember any disks being ejected like that while we In all, there will be 10 witnesses from ACT, scattered through were in the store."

Broadcasting Jan 29 1979 84 In Los Angeles KTTV is 6-8PM KTTV

250

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Graph shows women 18-49. Source: Nielsen November 1978 Report - Subject to qualifications Available on request. KTTV is the dominant station in L.A. 6-8PM 7-8PM in women 18-49, men 18-49, ratings, homes, M-F total adults and continues as L.A:s #1 independent .111 station for total day S-S. 11 KTTV Metromedia Los Angeles If you're the best you belong with

VCCAVR_N D Effective February 1st, nationally representingGJ ..

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WHYI FM 100 STEREO

'Source: Arbitran, Oct.-Nov; 78. 12+, 6am -12 mid. M -S.