May 2004 Volume 1, Issue 10

The Management Brief

The Newsletter of the School of Management at Ben-Gurion University of the Negev

Highlights: OCB Conference 2 Business Plan Competition 2 Rich Foundation 3 Aston Business School 3 Rochester Exchange 3 San Diego Grant 3 Public Health Expert 3 Dr. Heinz-Horst Deichmann 4 Land Policy 4 Bank Hapoalim 4

Dr. Yitzhak Peterburg, CEO of Cellcom explains the company's strategy to students of the Honors MBA Program. Prof Amos Drory is seated to his right.

Honors MBA Students visit Cellcom

The Charter Class of the School of The students also visited Cellcom's Management's new Honors MBA state-of-the-art computer control program was hosted in April by room through which the company's Dr. Yitzhak Peterburg, CEO of 2.5 million subscribers conduct their Cellcom - one of Israel's leading conversations. cellular telephone networks. The The Honors MBA Program commenced visit was part of a series of on-site in 2003 and is modeled on leading lectures provided to students by American business schools. The leading Israeli business luminaries. unique, full-time course extends over The series is designed to expose four uninterrupted 12-week students to the business world, giving semesters concentrated into 13 them an opportunity to learn from months of study. top Israeli managers. "We want our students to derive the Dr. Peterburg invested an hour and a maximum benefit from our program", half of his time in explaining his says Prof. Amos Drory, Dean of the company's strategy in the highly- faculty. "Visits to living, breathing competitive cellular telephone businesses are an essential part of industry. their training." Page 2 of 4 The Management Brief

School to Host SInternationalchool to Host OCB Internat ional OCB Conference Conference

An international conference on OCB is the phenomenon common in Organizational Citizenship Behavior many organizations whereby employees (OCB) research will be held at the contribute actions that are School of Management from June 27-30, organizationally desirable but not part 2004. The Conference, Future of their formal job requirements. For Challenges in OCB Theory and Research, more than two decades it has been one is being organized by Prof. Amos Drory of the central topics of research and and Prof. Yitzhak Fried from the scholarly interest in the field of Department of Management at Wayne managerial organizational behavior. OCB State University. The Conference is research is conducted at the School of being sponsored by the Organizational Management by Dr. Tal Yaffe, Dikla Behavior Division of the Academy of Elisha and Prof. Amos Drory. Management. Several leading

international researchers in the field have already confirmed their participation.

Great Interest in Business Plan Competition Such was the interest shown by students Authority and the Small Business in the School of Management's business Development Center, Beersheva (MATI), plan competition that the decision was the Competition will award cash prizes taken to open the competition to all to the three most promising plans. faculties throughout the University. In addition to one-on-one consulting, Originally intended only for students of competition entrants are also benefiting the School of Management, now all from a series of seminars designed to 17,000 students at the University may help them prepare their plans. In March, enter their business plans. several venture capital funds made presentations to the students, The competition, organized by The explaining how they work and what they Bengis Center for Entrepreneurship & Hi- look for in a successful plan. The tech Management, is the first business preparatory seminars are themselves plan competition of its kind in Israel. proving highly popular among students. Run in cooperation with the Small & Medium Sized Business Development

Students attend a Business Plan Competition Seminar The Management Brief Page 3 of 4

University of Rochester - knowledge and information Rich Foundation concerning existing cooperation Executives Graduate Student Exchange between Israeli and US companies.

The second graduation of Rich An agreement has been reached with The project will develop and improve Foundation executives was held at a the , New a system of techniques, models and special ceremony at the School of York, to enable two students of the methods to facilitate successful Management in April. Department of Health Systems cooperation between firms. Management to participate in The Rich Foundation program is Rochester's one month summer Visit of Leading Public targeted at public sector programs. The students will study administrators with proven health management in one of the Health Expert management and leadership skills world's largest university group who wish to obtain an academic practices. F. Douglas Scutchfield, M.D., Director qualification. This year 23 students of the Center for Health Services graduated from the course. Prof. Betty Rabinovitch, director of Management and Research at the the group practice and Prof. University of Kentucky was a guest of The ceremony was attended by Mr. Abraham Seidman from the Simon the Department of Health Systems Avner Azoulai, Representative of the School for business administration, Rich Foundation in Israel. Management in March. Dr. together with Prof. Shifra Shvarts, Scutchfield specializes in public arranged for the BGU students to health systems performance, patient participate in the program, with care quality, and community health funding from the Edna Seidman status. He came to the School of

Foundation for Excellency in Medical Management to lecture to students Communication and Management. and faculty, attend seminars and The exchange program is open to all explore avenues for research MD-MHA students in the Department collaboration. of Health Systems Management and "In many ways Israel is far ahead of the first two students are expected the United States in public health to participate in the 2004 summer care", commented Dr. Scutchfield. "I Aston Business School programs. have met many people in the health Major Grant Awarded professions who are extremely The Department of Business progressive, well educated and Administration hosted Prof. Margaret Prof. Rafi Bar-El, Prof. Amos Drory, dynamic, and the results on the Harris from England's Aston Business Prof. Kenny Preiss and Dr. Dafna ground are very clear." School in April. Prof. Harris, an Schwartz, were awarded a research expert in public and voluntary sector grant of $150,000 from the U.S.- "In Israel it seems that the people management and related issues of Israel Science and Technology running your health services are public policy and sociology held a Foundation for a program to develop qualified managers, whereas in the one-week seminar entitled Working the infrastructure for collaboration US, this task is often performed by with the third sector: developing between the US and Israeli physicians who are not necessarily creative relationships between companies. good managers. I think we have a lot businesses/public sector and third to learn from the Israeli model." sector organizations. The project will be carried out in cooperation with the San Diego State University Center for International Business Education and Research.

The project will establish the infrastructure and systems required to assist Hi-tech Israeli firms - specifically from the Negev – to initiate partnerships with San Diego firms, and vice versa. A central feature of the project is the

acquisition and dissemination of F. Douglas Scutchfield, M.D

Page 4 of 4 The Management Brief

Prof. Avishay Braverman, Dr. Heinz-Horst Deichmann and Prof. Amos Drory

Visit of Dr. Heinz-Horst Increased Involvement of Deichmann Bank Hapoalim Dr. Heinz-Horst Deichmann, one of BGU's A recent donation from Bank Hapoalim greatest supporters and creator of the to support the students of the Honors Deichmann Chair of Business Ethics, MBA program is just the latest in a long visited the School of Management in line of connections between the Bank March to meet with students of the and the School of Management. Honors MBA Program. Dr. Deichmann Written, Edited and Produced joined students for BGU President, In a recent decision of the Bank's by Mike Diamond, Adv. Avishay Braverman's lecture on his vision Community Involvement Committee, a for the development of the Negev. significant donation was confirmed to support the MBA Program and its Published by Israel Land Policy students. School of Management Ben-Gurion University of The Department of Public Policy and Bank Hapoalim already has extensive the Negev Administration held a conference in May connections with the School. The Eva & Beersheva dealing with the legal, ethical and Irwin Simon Trading Room is run using a Israel national aspects of Israel land policy. joint investment fund supplied in part by the Bank. The Trading Room's Phone: The Conference addressed issues of 972-(0)8-6472728 activities are facilitated through the public housing, kibbutzim, moshavim, development towns, private agricultural Bank's connection to the Stock Fax: companies and Arab townships and was Exchange. 972-(0)8-6472866 attended by leading Israeli academics Mr. Shlomo Nehama, Chairman of the and professionals in the field. To Subscribe to Board of Bank Hapoalim, also serves as a The Management Brief The Conference was held in cooperation member of the International Advisory please E-Mail: with the Israel Association of Political Board of the Honors MBA program. [email protected] Science, the Dept. of Political Science "The entrenched connections between at BGU, the Faculty of Law at the the School and the Bank are a reflection Hebrew University of Jerusalem, the of the quality of our programs and the We’re on the Web! Chair in Politics and Government at Bank's community spirit", says Dean, Sapir College, and the Jewish National Prof. Amos Drory. "We hope to further See us at: develop our cooperation with Bank .(קרן קימת לישראל) Fund Hapoalim and other major businesses". www.nihul.bgu.ac.il