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PARTNER INFORMATION MAGNA is thrilled you could join us for our first- believe genuine concerns motivate corporate ever Equity Upfront TM. We hosted over 20 Black- action on these issues. owned and Black-targeted media partners and welcomed nearly 900 attendees for this three- • Black audiences are 3.7x more likely to be in the audience of our Equity Upfront TM media day experience, which highlighted the strategic significance of BIPOC audiences, and the participants versus the top 100 ComScore importance of brands speaking to these audiences media properties. TM in new ways. The Equity Upfront was an • Two-thirds of Black audiences have made important first step in creating more breakthrough efforts to support minority owned businesses opportunities and redressing a long-term gap in in the past 3 months. how our industry engages with media businesses that speak to Black audiences. Our Equity Upfront TM is part of a long-term equity and equality strategic investment process MAGNA’s investment initiatives use data, insights designed to position media partners and brands and analytics to deliver actionable perspectives for mutual success. In addition to exposing new and solutions for Mediabrands’ clients. Our media partners to our IPG ecosystem, MAGNA intelligence and insights on the Black audience also conducts insider track training sessions are informative and undeniable. Across the where we preview our new partnership approach, Upfront, MAGNA presented the spending power systems and tools with participating media and influence of the highly valuable Black companies. consumer, including insights worth noting: At MAGNA, we recognize that this is only the • A buying power of $1.4 trillion, greater than first step and will continue to host monthly the GDP of Australia. Equity sessions and client communications • Disposable income growth of 3.4% annually, with BIPOC and other underrepresented media rising at a faster rate than the general market. platforms. We are also launching a bi-weekly newsletter, Equity Focus, to keep our clients • At least 50% of the general population see abreast of equity-related industry news and Black people as influencing passion points emerging equity partners. Together, we can such as music (70%), sports (69%), dance create actionable progress with minority and (65%) and TV shows (60%). Black media partnerships. Please look at our preliminary monthly Equity schedule included • Two-thirds of Black Americans are passionate in this flipbook as well as recap materials on about social issues and over half are participating Equity Upfront TM Black-owned and passionate about events and trends. 30% Black-targeted media partners. A SPECIAL THANK YOU! Lastly, we are so grateful that our clients took the time to join for this first-of-its-kind experience. We look forward to this important event becoming an industry standard and shaping new paradigms in the media industry. We hope to hear from you as we pave the way for equity and economic progress and invite you to contact me, anyone on the MAGNA team or your agency partners with feedback. Enjoy these Upfront materials and we’ll see you at the next event. DANI BENOWITZ President MAGNA BLACK-OWNED MEDIA PARTNERS AMERICAN URBAN RADIO NETWORKS (“AURN”) is a Black-owned, minority-certified, and female-led radio network. AURN is the largest Nielsen RADAR radio company reaching African Americans age 18-54. AURN handles advertising sales, marketing and promotions for the morning commute featuring programs hosted by Ebro of New York’s HOT 97 and from Atlanta, Yung Joc with the Streetz Morning Takeover. Afternoons and weekend programming features Nessa On Air, & Hip-Hop pioneer DJ E-Rock. AURN is the only African-American broadcaster with a bureau in the White House. • 25 MILLION WEEKLY LISTENERS • 500 AFFILIATES Streetz EBRO in the Morning Morning w/ Laura Stylez & DJ E-Rock Takeover Nessa On Air Rosenberg CONSIST OF 3 NETWORKS A limited inventory A full-service Monday-Sunday Consists of hosted programs premium network airing 6A-12M network. Consists broadcasting during prime Monday – Friday 6A-7P. of 443 stations with formats dayparts; Monday – Friday Consists of over 111 stations ranging from: Hip-Hop/R&B, 5A-8P. Consists of over 182 airing on various formats AC, Urban AC and Gospel/ Urban stations airing on ranging from: Hip-Hop/R&B, Inspirational. 99% African various formats ranging from AC, Urban AC and Gospel/ American coverage/ Hip-Hop/R&B, CHR, AC, Inspirational. 92% African 98% U.S. coverage. Urban AC, Rhythmic American coverage / 78% U.S. Contemporary and Gospel/ coverage. Inspirational. 89% African American coverage/ 79% U.S. coverage. SALES & MARKETING CONTACTS ISAIAH BRYANT STEPHEN BATES Director of Advertising Sales East Coast Director of Advertising Sales West Coast [email protected] [email protected] 5 BRANDS, ONE VISION. Media platforms focused on serving the multifaceted lives of Black millennials and Gen Z. SELL SHEET DESKTOP DISPLAY STAND ALONE EMAIL 300x250 | 970x250 | 970x90 | 728x90 | 300x600 B CUSTOM CONTENT MOBILE DISPLAY OLD 320x50 | 300x50 | 300x250 ENEWSLETTER VIDEO FIRST IMPRESSION TAKEOVER PRE ROLL HIGH IMPACT DESKTOP LEADERBOARD VIDEO HOMEPAGE/SECTION TAKEOVER HIGH IMPACT INTERACTIVE VIDEO GAME UNIT SITE TAKEOVER SOCIAL MEDIA INSTAGRAM TEXT MESSAGE EDUCATION FACEBOOK TWITTER B Women Up – 4-Part weekly virtual series in Women’s History Month. This series will allow women to come together, learn from the best, network and celebrate each other. Event will be streamed to EBONY pages, RILLIANT partner pages and EBONY.com. (March) Pride Summit – As an inclusive brand EBONY will celebrate the Black LGBTQ community, with a Pride summit that will include an open dialogue about the achievements of the community, perceptions and real strategies on how we continue to stand together and embrace the LGBTQAI+ community. (June) Small Business Boot Camp – Financial experts give real life actionable tips and tools to propel small businesses. Video content, newsletter and virtual summit (August) Power 100 – EBONY Magazine has honored the heroes of the Black community for over 75 years. The EBONY Power 100 celebrates inspiring African Americans. This annual list spotlights those who have made contributions towards the Black community and recognizes those who lead and demonstrate the very best in Black America. (September/October) Seasonal Opportunities (Mother’s Day, Father’s Day, etc) B Juneteenth Celebration – Juneteeth, a National holiday, celebrating the emancipation of those who have been enslaved. June is also, Black Music month, which celebrates the African American musical influence and LACK contributions to the industry. EBONY will host a Juneteenth celebration, that will celebrate our culture, honor our music legends and shine a light on new artists. (June) Community Connect Town Hall – Black media should be about the community. The Community Connect will be a monthly townhall that will allow EBONY have conversations with every day people in the community. This conversation can be led by an EBONY editor and feature members of the community and real time Q&A. (April) EBONY Block Party – EBONY will host a block party focused on the the Black family. This community event will also be a prime opportunity to focus on “Buying Black”. • Merch & Health Vendors • DJ’s • Entertainment • Food Trucks • Kids Pavillion (August) WE SERVE BLACK WOMEN DEEPLY AND AUTHENTICALLY BY ENCOURAGING AND EQUIPPING THEM TO FULLY EMBRACE THE POWER OF THEIR ROLES — LEADING AND STANDING AT THE FOREFRONT OF THEIR LIVES, HOMES, AND COMMUNITIES. DRIVE INNOVATION INCLUSIVE AND MULTI-GENERATIONAL DATA AND INSIGHTS GLOBAL DIASPORA 360O PERSONALIZED EXPERIENCES MIRROR THE CONSUMER WE SERVE R CULTURE EQUITY CELEBRATION TOGETHER FOR HER Whichever role you want to play in her life–with ESSENCE®, we can co-create a plan that keeps her at the center and helps her get to where she wants to go. We will do that by: • STRATEGIC ALIGNMENT • BUILDING MULTI-YEAR ENGAGEMENTS • CLEAR OUTCOMES 2020 — INNOVATING FOR A VIRTUAL WORLD 5M+ MARCH • Pivoted to deliver innovative content, experiences, and tools that our community 5.1M needed in the midst of a global pandemic. 6.3M UNIQUE 3M APRIL–JUNE VISITORS MONTHLY • Launched ESSENCE Studios™ streaming platform VIEWS • Accrued more than 1,000,000 streams via ESSENCE Studios™ virtual programming + simulcasts from ESSENCE.com. • Led the first study on the impact of COVID-19 on Black women. • Developed virtual experiences to respond to the critical needs of our community, including 544K ESSENCE CARES Act™ virtual sessions; SUBSCRIBERS 1M+ ESSENCE Entrepreneurship Summit; ESSENCE Wellness House; and ESSENCE Essential Heroes™, among others. 88.5M 6.3M JULY • Brought our 26th annual ESSENCE Festival of Culture™ fully virtual for the first-time ever — with more than 500,000 unique attendees on ESSENCE Studios™…and 45 million+ plays across TOTAL all platforms. TOUCHPOINTS SEPTEMBER–NOVEMBER 115 MILLION+ • Co-released our 6th annual “Power of the Sister Vote” poll and continued our year-long exclusive Election 2020 coverage that delivered news, 2021 LIVE & VIRTUAL PROGRAMS views and debate on issues of most importance to our community. Source: 2019 Spring MRI Study, Google Analytics January 2020; Fall 2020 MRI; Based on internal / EV1. 88.5M Device IDs in our AA Segment; Internal: Live attendee and streams across Essence.com + Essence Studios 2/05/21 SERVES BLACK WOMEN DEEPLY R THE PLACE 31 MILLION BLACK WOMEN CALL HOME DEMOGRAPHIC PROFILE AGE DIGITAL PRINT