PARTNER INFORMATION MAGNA is thrilled you could join us for our first- believe genuine concerns motivate corporate ever Equity Upfront TM. We hosted over 20 Black- action on these issues. owned and Black-targeted media partners and welcomed nearly 900 attendees for this three- • Black audiences are 3.7x more likely to be in the audience of our Equity Upfront TM media day experience, which highlighted the strategic significance of BIPOC audiences, and the participants versus the top 100 ComScore importance of brands speaking to these audiences media properties. TM in new ways. The Equity Upfront was an • Two-thirds of Black audiences have made important first step in creating more breakthrough efforts to support minority owned businesses opportunities and redressing a long-term gap in in the past 3 months. how our industry engages with media businesses that speak to Black audiences. Our Equity Upfront TM is part of a long-term equity and equality strategic investment process MAGNA’s investment initiatives use data, insights designed to position media partners and brands and analytics to deliver actionable perspectives for mutual success. In addition to exposing new and solutions for Mediabrands’ clients. Our media partners to our IPG ecosystem, MAGNA intelligence and insights on the Black audience also conducts insider track training sessions are informative and undeniable. Across the where we preview our new partnership approach, Upfront, MAGNA presented the spending power systems and tools with participating media and influence of the highly valuable Black companies. consumer, including insights worth noting: At MAGNA, we recognize that this is only the • A buying power of $1.4 trillion, greater than first step and will continue to host monthly the GDP of Australia. Equity sessions and client communications • Disposable income growth of 3.4% annually, with BIPOC and other underrepresented media rising at a faster rate than the general market. platforms. We are also launching a bi-weekly newsletter, Equity Focus, to keep our clients • At least 50% of the general population see abreast of equity-related industry news and Black people as influencing passion points emerging equity partners. Together, we can such as music (70%), sports (69%), dance create actionable progress with minority and (65%) and TV shows (60%). Black media partnerships. Please look at our preliminary monthly Equity schedule included • Two-thirds of Black Americans are passionate in this flipbook as well as recap materials on about social issues and over half are participating Equity Upfront TM Black-owned and passionate about events and trends. 30% Black-targeted media partners. A SPECIAL THANK YOU!
Lastly, we are so grateful that our clients took the time to join for this first-of-its-kind experience. We look forward to this important event becoming an industry standard and shaping new paradigms in the media industry. We hope to hear from you as we pave the way for equity and economic progress and invite you to contact me, anyone on the MAGNA team or your agency partners with feedback.
Enjoy these Upfront materials and we’ll see you at the next event.
DANI BENOWITZ President MAGNA BLACK-OWNED MEDIA PARTNERS AMERICAN URBAN RADIO NETWORKS (“AURN”) is a Black-owned, minority-certified, and female-led radio network. AURN is the largest Nielsen RADAR radio company reaching African Americans age 18-54. AURN handles advertising sales, marketing and promotions for the morning commute featuring programs hosted by Ebro of New York’s HOT 97 and from Atlanta, Yung Joc with the Streetz Morning Takeover. Afternoons and weekend programming features Nessa On Air, & Hip-Hop pioneer DJ E-Rock. AURN is the only African-American broadcaster with a bureau in the White House. • 25 MILLION WEEKLY LISTENERS • 500 AFFILIATES
Streetz EBRO in the Morning Morning w/ Laura Stylez & DJ E-Rock Takeover Nessa On Air Rosenberg CONSIST OF 3 NETWORKS
A limited inventory A full-service Monday-Sunday Consists of hosted programs premium network airing 6A-12M network. Consists broadcasting during prime Monday – Friday 6A-7P. of 443 stations with formats dayparts; Monday – Friday Consists of over 111 stations ranging from: Hip-Hop/R&B, 5A-8P. Consists of over 182 airing on various formats AC, Urban AC and Gospel/ Urban stations airing on ranging from: Hip-Hop/R&B, Inspirational. 99% African various formats ranging from AC, Urban AC and Gospel/ American coverage/ Hip-Hop/R&B, CHR, AC, Inspirational. 92% African 98% U.S. coverage. Urban AC, Rhythmic American coverage / 78% U.S. Contemporary and Gospel/ coverage. Inspirational. 89% African American coverage/ 79% U.S. coverage.
SALES & MARKETING CONTACTS ISAIAH BRYANT STEPHEN BATES Director of Advertising Sales East Coast Director of Advertising Sales West Coast [email protected] [email protected] 5 BRANDS, ONE VISION. Media platforms focused on serving the multifaceted lives of Black millennials and Gen Z.
African American musical influence and African STAND ALONE EMAIL STAND CONTENT CUSTOM ENEWSLETTER TAKEOVER IMPRESSION FIRST TAKEOVER HOMEPAGE/SECTION TAKEOVER SITE MESSAGE EDUCATION TEXT
SELL SHEET SELL – Black media should be about the community. The Community Connect will – Black media should be about the community. (Mother’s Day, Father’s Day, etc) Father’s Day, (Mother’s Day,
– Juneteeth, a National holiday, celebrating the emancipation of those who have Juneteenth Celebration – Juneteeth, a National holiday, been enslaved. June is also, Black Music month, which celebrates the – 4-Part weekly virtual series in Women’s History Month. This series will allow women to come History Month. Up – 4-Part weekly virtual series in Women’s Women pages, to EBONY Event will be streamed each other. learn from the best, network and celebrate together, (March) partner pages and EBONY.com. with a Pride summit community, will celebrate the Black LGBTQ As an inclusive brand EBONY Pride Summit – strategies on perceptions and real about the achievements of the community, that will include an open dialogue (June) and embrace the LGBTQAI+ community. how we continue to stand together tips and tools to propel small Small Business Boot Camp – Financial experts give real life actionable newsletter and virtual summit (August) content, businesses. Video The EBONY community for over 75 years. Magazine has honored the heroes of the Black Power 100 – EBONY This annual list spotlights those who have made contributions Americans. African Power 100 celebrates inspiring America. the very best in Black towards the Black community and recognizes those who lead and demonstrate (September/October) Seasonal Opportunities that will celebrate our culture, honor our will host a Juneteenth celebration, EBONY contributions to the industry. music legends and shine a light on new artists. (June) Hall Community Connect Town This have conversations with every day people in the community. be a monthly townhall that will allow EBONY Q&A. (April) editor and feature members of the community and real time conversation can be led by an EBONY This community event will family. will host a block party focused on the the Black Block Party – EBONY EBONY • Entertainment • Food • DJ’s Vendors also be a prime opportunity to focus on “Buying Black”. • Merch & Health • Kids Pavillion (August) Trucks DISPLAY DESKTOP | 970x90 | 728x90 | 300x600 300x250 | 970x250 MOBILE DISPLAY | 300x250 320x50 | 300x50 VIDEO PRE ROLL HIGH IMPACT DESKTOP LEADERBOARD VIDEO DESKTOP HIGH IMPACT INTERACTIVE VIDEO GAME UNIT HIGH IMPACT MEDIA SOCIAL INSTAGRAM FACEBOOK TWITTER BOLD BRILLIANT BLACK WE SERVE BLACK WOMEN DEEPLY AND AUTHENTICALLY BY ENCOURAGING AND EQUIPPING THEM TO FULLY EMBRACE THE POWER OF THEIR ROLES — LEADING AND STANDING AT THE FOREFRONT OF THEIR LIVES, HOMES, AND COMMUNITIES.
DRIVE INNOVATION INCLUSIVE AND MULTI-GENERATIONAL DATA AND INSIGHTS
GLOBAL DIASPORA 360O PERSONALIZED EXPERIENCES MIRROR THE CONSUMER WE SERVE
R CULTURE EQUITY CELEBRATION TOGETHER FOR HER Whichever role you want to play in her life–with ESSENCE®, we can co-create a plan that keeps her at the center and helps her get to where she wants to go. We will do that by:
• STRATEGIC ALIGNMENT • BUILDING MULTI-YEAR ENGAGEMENTS • CLEAR OUTCOMES
2020 — INNOVATING FOR A VIRTUAL WORLD 5M+ MARCH • Pivoted to deliver innovative content, experiences, and tools that our community 5.1M needed in the midst of a global pandemic. 6.3M UNIQUE 3M APRIL–JUNE VISITORS MONTHLY • Launched ESSENCE Studios™ streaming platform VIEWS • Accrued more than 1,000,000 streams via ESSENCE Studios™ virtual programming + simulcasts from ESSENCE.com. • Led the first study on the impact of COVID-19 on Black women. • Developed virtual experiences to respond to the critical needs of our community, including 544K ESSENCE CARES Act™ virtual sessions; SUBSCRIBERS 1M+ ESSENCE Entrepreneurship Summit; ESSENCE Wellness House; and ESSENCE Essential Heroes™, among others. 88.5M 6.3M JULY • Brought our 26th annual ESSENCE Festival of Culture™ fully virtual for the first-time ever — with more than 500,000 unique attendees on ESSENCE Studios™…and 45 million+ plays across TOTAL all platforms. TOUCHPOINTS SEPTEMBER–NOVEMBER 115 MILLION+ • Co-released our 6th annual “Power of the Sister Vote” poll and continued our year-long exclusive Election 2020 coverage that delivered news, 2021 LIVE & VIRTUAL PROGRAMS views and debate on issues of most importance to our community.
Source: 2019 Spring MRI Study, Google Analytics January 2020; Fall 2020 MRI; Based on internal / EV1. 88.5M Device IDs in our AA Segment; Internal: Live attendee and streams across Essence.com + Essence Studios 2/05/21
SERVES BLACK WOMEN DEEPLY
R THE PLACE 31 MILLION BLACK WOMEN CALL HOME
DEMOGRAPHIC PROFILE
AGE DIGITAL PRINT 18-34 32% 24% 35–44 22% 20% Median age 41 48
HOUSEHOLD INCOME HOME OWNERSHIP $60,000+ 52% Own Home (Primary) 52% $75,000+ 43% $100,000+ 31% MARITAL STATUS Median HHI: $63,056 Married 34% Single 38% EDUCATION IMPACT College Grad/Post Grad 31% CHILDREN Any College 69% Any Children 43%
EMPLOYMENT CAPACITY CAPITAL COMMUNITY Employed (Full/Part-Time) 59%
Sources: Print: MRI Fall 2020; Google Analytics (Jan-Dec 2020) AAM Publisher’s Statement January 2021 2/05/21 Contact Sheila Marmon Founder | CEO [email protected] 917.207.2010 REFLECT WHAT’S NEXT MIRRORDIGITAL.COM WE BELIEVE IN THE POWER OF DIVERSE VOICES 850+ DIVERSE CONTENT CREATORS Social Video Mirror Digital is a leading multicultural media Facebook | Instagram Pre-Roll | In-Banner company comprising a digital publisher network, YouTube | TikTok OTT | CTV a social influencer network, and a programmatic marketplace.
Our collective of 850 diverse content creators shape and define culture by creating authentic connections across web, mobile, social, video, Display Media and emerging digital media platforms. Desktop | Tablet | Mobile
DEMOGRAPHICS • 60% Women | 40% Men • Ages 18-34 - 65% | 35-49 - 30% | 50+ 5% PERFORMANCE OFFERING • Languages: English, Spanish, Mandarin, Vietnamese, Tagalong, Korean • Standard Display • In-App • Dynamic Rich Media • Paid Media • In-Banner Video • Native Editorial • Pre-Roll Video • Audience Targeting • Custom Branded • Data Layering
30MM+ REACH •
Hispanic 40%
African Asian & American Multicultural 40% 20% NN
NuTime Media is a Black-Owned (100%) MBE Certified Media Representation Company that brings 20+ years of experience and knowledge of the African American Consumer and Media Landscape.
The Mission of NuTime Media is to aggregate quality content on multiple platforms that appeals to the African American consumer via Syndication, Cable, Digital, Integrated Marketing, Social and Podcasts.
NuTime Media expands the opportunities for the Ad- Community to engage their Brands with this valuable African American consumer through their targeted programs; “Family Feud”, “Judge Judy”, “The Wendy Williams Show”, “Hot Bench”, “Divorce Court”, “Black News Channel” (BNC) and Premiering Fall 2021 is “Dish Nation” and the “Nick Cannon” Daytime Talk Show.
NuTime Media - Exclusive Partnership with CBS Media Ventures the reachtv network a powerful audience
o Powerful airport streaming network in the Top 100 US Airports
o Full sight, sound, and motion
o Reaching over 1 Billion travelers and delivering over 12 Billion ad impressions on an annual basis
Providing brand-safe access to a highly o branded content, adjacencies, and sponsorship opportunities desired, engaged, and captive audience
o Average dwell time of 45 min and 75% ad recall rate
o Ability to target nationally, regionally, BRANDED CONTENT CONTENT ADJACENCIES CORNER STORIES
locally, by airport, by terminal, by gate, by Original content is created with Custom content segments relating to Brands will help feature and opportunity to bring sponsors seasonal holidays and events spotlight businesses and local screen and advertisers within the featuring brands within the creatives who are making a segments. segments + brand spot playing difference in their communities. immediately following.
o Various opportunities for custom branded content, L-Bar & media integrations, content adjacencies and sponsorships PENT-UP DEMAND IS REAL o Providing full transparency with real-time reporting and campaign flexibilities Post-lockdown, consumers’ pent-up desire to get out of their homes will drive a surge in travel and airport traffic. travel bouncing back • In a recent survey by Strategic Vision, 53% of respondents said they have already booked a trip for 2021 In 2019, an all-time high of 1.3 Billion o • An additional 41% said they are likely to book a trip for 2021 travelers passed through US Airports1 • (up 4% from the 2018 high of 1 Billion • 50% of respondents said they have planned or are likely to plan a travelers) 2021 trip that includes a flight
• 70% of respondents have already traveled since lockdowns began in March 20203 o 82% of families already have travel plans for 2021
o 65% of families plan on traveling more than they did pre-lockdown2 >>>>>>>>>>>>>>>>>
REVOLT IS:
A Black-owned media company, 100% dedicated to Hip Hop culture, music and social justice. With 55MM TV Homes and an unmatched voice on digital and social platforms, REVOLT is the only media company that gives Hip Hop and Black culture a global platform to be unapologetic. >>>>>>>>>>>>>>>>> INVESTING IN BLACK OWNERSHIP IS INVESTING IN THE FUTURE. >>>>>>>>>>>>>>>>>
of Black Americans agree of American youth agree ‘very few brands genuinely ‘Hip Hop has taught me
73% care about the state of Black 63% about Black culture’ I American communities’ I >>>>>>>>>>>>>>>>>
PARTNER WITH REVOLT AND INVEST IN A DREAM. INFORM + REVOLT BLACK NEWS – Hosted by Eboni K. Williams, this is our flagship weekly news program, delivering smart and insightful commentary from prominent media personalities, political experts and more. THE BREAKFAST CLUB – Daily show which covers top stories in music and entertainment, while playing the best in Hip Hop. Hosted by DJ Envy, Angela Yee and the one and only, Charlamagne Tha God, The Breakfast Club brings on the biggest names as guests and is known to go viral. + ENTERTAIN THE FAT JOE SHOW – The one and only Fat Joe chops it up with the biggest names in Hip Hop to talk music, social media and more. THE DRIP REPORT – Hosted by 'Weavahman' Jim Jones, Drip Report is a lighthearted weekend weather forecast that dives into the latest news and trending topics THE CREW LEAGUE – New basketball competition series where celebrities in Hip Hop face off in a playoff-like showdown to win “bragging rights and a 100k, which goes to the charity of the winner’s choice. DRINK CHAMPS – A show that has blown up on YouTube with millions of views, legendary hosts N.O.R.E. and DJ EFN are joined by A-list stars for a totally unfiltered show where nothing is off limits.
EMPOWER + REVOLT Summit – REVOLT Summit is an annual event which provides access, connections and tools for today’s youth to accelerate their passions and careers – empowering and uplifting the overall community. >>>>>>>>>>>>>>>>> REVOLT IMPACTS CULTURE ACROSS PLATFORMS 55M+ 12M+ 18M+ HOMES MONTHLY SOCIAL USERS FOLLOWERS
CONTACT US: MIKE ROCHE | EVP, SALES + PARTNERSHIPS | [email protected] PORTFOLIO
HIGHLIGHTS UNIQUES PER MONTH LIVE CONSUMPTION
#1 Trusted News Brand In America
Streaming local news, weather, traffic and things to do in your city BYRON ALLEN Owner & CEO, Allen Media Group Delivering passionate, compelling, family friendly programming
Brings 2X as much joy as competing game shows
Mobile first AA audience with 10M+ engaged monthly unique visitors
Reaching passionate viewers and growing
Marketing Opportunities
Tentpole Branded Social Immersive Live Event In-Market Source: tbd Programming Content Amplification Mixed Reality Engagement Activation
The Weather Channel gives people the information they need to make the most of going out and enjoying the world. Every season has its story, and we share all kinds of weather experiences that influence the daily moments of our lives Entertainment Studios Cable Networks - whether on the brink of a storm or 72 and sunny. Programming focused on consumer passions and interests! Local Now is a free OTT streaming service with local news, weather, and community content, plus fan-favorite shows and movies, all in a brand safe environment. Our mission is to revolutionize the way all Americans connect to the local news and entertainment that matters most to them.
Pattrn is The Weather Channel’s digital-first, free-to-consumer channel with the intent to explore, inform and engage in the patterns of our planet, on a local and global level. The platform is targeted to a passionate, younger audience hyper-interested in celebrating, learning more about and protecting and preserving the Earth. Entertainment Studios Syndication Programming delivering compelling courtroom Digital and social platform delivering influential African drama and engaging game show laughs nationwide. Americans with news, lifestyle and cultural moments.
new
This-TV is a free premium channel that brings you award winning films, the best in comedy, box office hits, cult classics, retro TV series and your favorite standup comics and Hollywood stars!
Entertainment Studios Film and Local Stations Now expanding to over-the-air broadcast, TheGrio TV Box office hits, red carpet galas and local content. features a library of movies and television shows perfect for advertisers and sponsors to connect with in unique ways while showcasing the best in entertainment and current events along with compelling stories focused on the African American community. News, lifestyle, arts and culture… our legacy lives forever on TheGrio TV.
Source: tbd
The NorthStar Group is a fully minority-owned business and enterprise (MBE), media, marketing, and management company that represents some of the nation’s leading media properties, artists, influencers, community leaders, and organizations, especially among the emerging multicultural majority.
A strategic, multi-platform approach creates and amplifies content that resonates with this diverse and valuable consumer base across generations.
SOCIAL DIGITAL 21MIL+ 5MIL EXPERIENTIAL Source360, The Source Awards
INFLUENCERS NEWSLETTER PRINT 150K 52MIL+ 100K+ VIDEO 20MIL
OUR AUDIENCE OUR CONTENT YOUR OPPORTUNITY Much more than entertainment and music, Our unique position in the industry Male/Female 53/47 our coverage spans every aspect of urban combined with our access to a very broad lifestyle and has been influencing pop multi-cultural audience provides a strategic Median Age 25 culture for decades. opportunity for brands to introduce their Median HHI $59,000 products and build brand loyalty. Leverage our authority and expertise to engage Employed 73% consumers like never before. MUSIC ART
• Display Advertising • Custom Content 24% • Influencer Marketing FILM/TV FASHION • Programmatic Latinx • Dedicated Newsletter 51% • Consumer Events • Social Challenges African 17% • Sponsored Social Posts American Caucasian SPORTS DANCE • VOD “shoppable” Ads
For more information please contact: 8% TECH NEWS L. Londell McMillan Other [email protected] *Source: ComScore and Google Analytics BLACK-CREATOR INITIATIVES The future of live entertainment
gaming esports chatting music cooking sports more gaming esports chatting esports chatting music cooking sports more gaming esports chatting music chatting music cooking sports more gaming esports chatting music cooking music cooking sports more gaming esports chatting music cooking sports arts sports more gaming esports chatting music cooking sports more sports more gaming esports chatting music cooking sports more gaming more gaming esports chatting music cooking sports more gaming esports
74.4M Monthly Unique Users
Brands on Twitch empower creators and connect 7.9M with an engaged audience through live experiences. Daily Unique Visitors 424M The Twitch Monthly Hours Watched* African American
Source: Twitch Internal Data. US Data. Community is October-December 2020 Q4 Average. *Hours watched includes 91% live traffic and 9% VOD engaged tech savvy early adopters influencers tech savvy early adopters influencers young
Generational Makeup early adopters influencers engaged tech savvy
Baby Boomers 5% influencers engaged tech savvy early adopters Gen Z Gen X 29% More than just gamers: 22% Music 68% Watching sport 47% Tech 63% Computers/Coding 44% Food & Drink 63% Gadgets 43% Gaming 62% Fashion 34% Gen Y Cooking Investments (Millennial) 61% 33% 45% According to a study by the IGDA, 83% of African American of Twitch Users Identify as People of Color teens play videogames Source: GWI, US Data. 3Q20-4Q19. AA+ Twitch User 16+. Index to All Internet Users, AA+ Twitch User 16+. Questions: compared to 72% of White teens. What are you interested in? How to engage them?
Premium Media Products Brand Partnership Studio Capture our audience’s attention with display units We offer creative, strategy, production, project and unskippable video ads that weave directly into management, talent sourcing and delivery for live live broadcasts. Twitch media is the most effective at integrated programs which bring brands to life for reaching the 18-34 demographic. the Twitch audience. Influencer Programs Sponsorships Aligning brands authentically with influencers to create Navigate the world of esports and events, working positive connections: from sponsored streams with across our own properties like Twitch Rivals, and 3rd Twitch stars, to accessing talent via Bounty Board, we party rights to esports leagues, tournaments and have solutions to suit all needs. teams, as well as the HBCU Esports League, which is committed to increasing the participation and Native Site Integrations representation of young minorities within the esports Extensions are live apps for broadcasters to enhance and video game industries. their stream with custom interactive brand experiences, further engaging brands with communities and content.
Diversity and Inclusiveness are Important to Us Representation matters, which is why we’ve made a conscious effort to spotlight more creators that reflect the diversity of the Twitch community – not just during certain months, but throughout the whole year. For starters, we’re highlighting more Black creators in our lineup of streamers featured on the Twitch homepage carousel as well as in the recommended streams for viewers in order to elevate and amplify Black voices.
Ready to build real connections with a huge, engaged audience? We’ve got a few million friends we’d like you to meet. Advertise with us iHeartMedia: Reach, Relevance & Engagement with Black Consumers
THE #1 AUDIO COMPANY FOR REACHING BLACK AMERICANS
IHEARTMEDIA REACHES MORE BLACK CONSUMERS OF ALL AGES
Nielsen Monthly Broadcast Radio Reach #1 Media Choice For Black Audiences BLACK MONTHLY REACH 1 % MONTHLY REACH – BLACK 18+ 2
BROADCAST RADIO DIGITAL TV MAGAZINE
92% 92% 92% 92% 90% 100% 92% 90% 79% 80%
70%
60% 50% 40% 40% 31% 28% 30% 18% 20% 15% Black Black Black Black Black 10% 0% A18+ A18-34 A18-49 W18+ M18+ iH M Facebook NB C BE T ESPN Urban One Essence
IHEARTRADIO PODCAST NETWORK IS #1 AMONG ALL CONSUMERS
GLOBAL STREAMS US UNIQUE RANK PUBLISHER & DOWNLOADS MONTHLYAUDIENCE
1 iHeartRadio 228,446,000 25,334,000 BLACK AMERICANS ARE 4 2 NPR 177,371,000 21,208,000 % 3 New York Times 86,224,000 10,078,000 +47 MORE LIKELY TO LISTEN TO 4 Wondery 52,229,000 8,157,000 PODCASTS ON IHEARTRADIO
5 Barstool Sports 41,220,000 7,403,000
IHEART PRODUCES EVENTS & PROGRAMS THAT CELEBRATE THE BLACK EXPERIENCE ALL YEAR LONG ENGAGING MILLIONS OF CONSUMERS
MLK Day Black Black Celebration Dad Business Magic Month
JAN FEB JUNE JUNE AUG OCT OCT
Source: (1) Scarborough USA+ 2019 Release 2 Total (Jul 2018 – Nov 2019), (2) Nielsen Audio FA19, P18+; Comscore, Plan Metrix, Multi-Platform, MAY20, BLACK P18+, adjusted to total pop; nPower, 1 R&F, May20, 1min qual, Black18+; MRI Fall 2019, (3) Podtrac, January 2021, (4) Scarborough Podcast Study R2, 2019 iHeartMedia: Reach, Relevance & Engagement with Black Consumers
THE #1 AUDIO COMPANY FOR REACHING BLACK AMERICANS
IHEARTMEDIA HAS THE MOST RELEVANT INFLUENCERS READY TO TELL YOUR BRAND STORY
Steve Harvey Angela Yee Charlamagne Shirley Big Boy Keith Sweat Jason Lee Best of Steve Harvey Rumor Report Tha God Strawberry Big Boys The Sweat Hotel Hollywood Morning Show Neighborhood With Keith Sweat Unlocked The Breakfast Club Steve Harvey Morning Show with Jason Lee
*Black listeners are 70% more likely than General Population to say they trust the information they get from radio personalities
iHEARTMEDIA PODCAST NETWORK IS THE PLACE FOR BLACK CREATORS: MORE TALENT, MORE TITLES, MORE TOPICS IMPORTANT TO THE BLACK COMMUNITY
The Black Effect Podcast Network, founded and majority-owned by Charlamagne tha God, is the pre-eminent home for Black created, produced, and hosted podcasts. Coupled with our Black Creator Network, which includes talent like Questlove to Jada Pinkett Smith, the iHeartRadio Podcast Network features 50+ shows by 100+ Black creators and producers, delivering content on everything from entertainment to health and wellness, relationships to sports. There is no other audio offering provides this level of cultural connection to the community.
BLACK INFORMATION NETWORK: QUICKLY BECOMING THE MOST TRUSTED NEWS SOURCE FOR BLACK LISTENERS
A dedicated, high quality, trusted source of 24/7 news coverage with a Black voice and perspective, focused on service to the Black community. Launched in 2020 with a mission to improve communication and information in the Black community; and to provide a window for those outside the community to help foster communication, accountability and deeper understanding.
BLACK CONSUMERS ARE LISTENING. BROADCAST. PODCAST. EVENTS.
2 TikTok for Black Creatives 3-MONTH ONLINE ACCELERATOR PROGRAM
FEBRUARY 2021 - APRIL 2021
CONTACT INFO OVERVIEW
ISABEL QUINTEROS TikTok is invesVng in the development, amplificaVon and economic opportunity for [email protected] Black creators and arVsts on TikTok. TikTok for Black CreaVves, is a 3-Month KUDZI CHIKUMBU Accelerator program designed to propel high-potenVal creators and arVsts and [email protected] empower them to succeed on TikTok and beyond. During the course of the program, ALLY MANN the creators will be provided with career building resources, opportuniVes to build [email protected] community with fellow parVcipants and access to events with industry leaders who
BRANDON HOLMAN will equip them with the tools to reach their career goals. [email protected]
This is a first of its kind investment for TikTok in its communiVes and we are starVng WORKING with the Black Community. Based on the output from this iniVaVve, this program will serve as a blueprint for a mulV-year commitment to showcase and amplify diverse TOGETHER. creators. Seeking unique partnerships with brands that will continue to Taking place over the course of the 3-months, on a custom virtual event plaYorm, this inspire and amplify the intensive program will include 6 bi-weekly live sessions featuring prominent industry voices of the Black leaders and will focus on key topics such as personal branding, building relaVonships creator community. and strengthening their business knowledge as creators.
TikTok is currently looking for sponsors who could be integrated organically into the Accelerator program by providing resources to collaborate with creators, in-kind sponsorship, product collaboraVon and so much more.
TIKTOK FOR BLACK CREATIVES AT A GLANCE 12 100 6 WEEKS OF UNIQUE INDUSTRY LEADER TOP CREATORS PROGRAMMING EDUCATION SESSIONS 18+ 200M+ COMBINED SOCIAL AVERAGE AGE REACH BLACK-TARGETED MEDIA PARTNERS
BET NETWORKS VALUE PROPOSITION
• Through our lens we ENTERTAIN. Through our platforms we have created a trajectory for many Black actors, actresses, musical artists and content cre- ators and through our efforts, have made them household names.
• We have made a difference in our consumer’s lives through philanthropy. Our immediate response to COVID-19, which was impacting so many Black and Brown communities, allowed us to raise $17MM to provide much needed hope and relief FOR OUR VIEWERS.
• When it comes to inspiring action, we have galvanized our platforms to EN- GAGE and EMPOWER meaningful change. Through our Content for Change platform, we are committed to being the force of change Black consumers want to see in the world.
• NO OTHER NETWORK IS COMMITTED TO THE BLACK AUDIENCE… BET IS THE #1 CABLE NET AMONG AFRICAN AMERICANS (TOTAL DAY) and for 18 years straight AND IS THE #1 TOP CABLE NET FOR AA ADULTS 18-49.
• We know more about African American consumers than anyone else on the planet. BET Networks has the largest repository of AA insights with over 35 studies and 100K+ consumers. No one else understands our consumers WANTS, NEEDS & DESIRES better than us.
• Recognizing the need to appeal to Black women 24hrs/7 days, we created BET HER. The first network geared towards Black women. The network is de- signed to be a platform for Black female actors, directors and content creators to tell stories that inspire, engage and entertain the CEOs of Black households.
• BET DIGITAL is a powerhouse touting close to ½ billion video views per quar- ter. Across our owned and operated, we average 10MM monthly uniques and our social prowess is unmatched with close to 50MM highly engaged fans and followers.
Contact: Raymond Goulbourne: Raymond.Goulbourne@bet.net JOYCE LOUIS-JEAN Style, Humor, Body Positivity CHANTAL FOLLINS Pop Culture, Entertainment QUINTON “Q” WASHINGTON Travel, Health, Fitness WE DON’T JUST DO IT 32M FOR THE CULTURE — MONTHLY CROSS-PLATFORM WE ARE THE CULTURE CONTENT VIEWS BUZZFEED REACHES OVER 1 IN 4 BLACK Since 2015, Cocoa Butter MILLENNIALS ACROSS OUR PLATFORMS has put a lens on Black communities through bold COCOA BUTTER HAS MORE ENGAGEMENTS THAN ESSENCE, THE ROOT, AND UNBOTHERED COMBINED! and unapologetic storytelling that moves at New! 1.6MM 129K 70K the speed of culture FOLLOWERS FOLLOWERS SUBS
Content Trends FAMILY/FOOD CELEB BEAUTY NOSTALGIA/LIFESTYLE
INTERVIEWS BLACK POP OWNED BUSINESSES CULTURE REWINDS
FOOD HAIR TRYS PRODUCTS SOCIAL /STYLE JUSTICE
Whether video, posts, social content, recipes, or beyond, Cocoa Butter has a clutter-cutting solution for you!
Complex Networks champions the people, brands and new trends you need to know now, will obsess over next, and we build consumer universes around them. We’re what a modern entertainment company looks like and what others have followed since 2002.
With over 900 Million monthly video views, 90 Million social followers and the #1 reach for Men 18-24, 18-34 and over 23 Million Women readers on a monthly basis, Complex’s scale and influence are unmatched.
In addition to a full slate of video programming, Complex has built original shows on Snap, Twitch, and Netflix. Our award-winning premium content streams on most OTT platforms including Roku, Plex, & Samsung
Complex’s proprietary data and research engine, Complex Collective is built to derive insights. Discover allows a deep understanding of our audience around themes and topics that matter most to them. And Deliver, our first party data product, allows your brand message to been seen by a more nuanced target.
Contact:
Josh Fromson, VP Enterprise Brand Partnerships [email protected]
Edgar Hernandez, Chief Revenue Officer [email protected] OWN is the one and only entertainment brand that does it all: unscripted and scripted content plus events that bring to light issues that matter most to black women. Here, her stories, relationships and families are reflected. In turn, our audience powerfully connects to our trusted content and thought leadership, across every platform. Oprah’s influence is seen as a beacon--elevating the black community with universal stories told through the lens of masterful storytellers and A-list talent.
TOP DESTINATION #1 ON TUESDAY NIGHTS FRIDAY NIGHT RATINGS FOR AFRICAN AMONG AA W25-54 GREW BY 77% IN 4Q20 AMERICAN WOMEN WITH READY TO LOVE HOME TO THE AND PUT A RING ON IT 3 OF THE TOP 5 TOP 7 SERIES SCRIPTED SERIES ON SATURDAY NIGHTS AMONG AA W25-54 IN 2020 INCLUDING: LOVE & MARRIAGE: HUNTSVILLE, IYANLA, FIX MY LIFE AND BLACK LOVE
Award Winning Creators & Programming Ava DuVernay’s QUEEN SUGAR • Outstanding Drama Series, NAACP Image Award 2017 • Best TV Drama, African-American Film Critics Association 2016, 2017, 2018
Academy Award® winner Tarell Alvin McCraney’s DAVID MAKES MAN • Peabody Award 2019
BLACK WOMEN OWN THE CONVERSATION • Emmy® Award 2020
Source: The Nielsen Co. Data based on C3 (000). CY2020 (12/30/2019-12/27/2020). English Language Cable Program Ranker, sports and news excluded. Sales Prime M-Su 8p-12a. Based on 4+ premiere telecasts. #1 for influential trend setters*
6.3MM MONTHLY UNIQUES We experienced a 56% positive growth #1 for 41influential MEDIAN trend setters* AGE** rate in the last $102.5K MEDIAN6.3MM MONTHLY HHI UNIQUES We experienced a 56% positive growth 41 MEDIAN AGE** quarter due to our rate 12.5in the lastMI N AVG$102.5 TIMEK MEDIAN SPENTHHI quarter due to our 12.5MIN AVG TIME SPENT election coverage election coverage 44/56 MALE/FEMALE SPLIT and premier44/56 editorial MALE/FEMALE SPLIT 1.7MM 622.6K and premier editorial tentpole launches. 1.7MM 647K622.675K K tentpole launches. THE ROOT AUDIENCE IS UNIQUE % UNDUPLICATED REACH 97 64790 K 82 7581 K 80
XO Necole MadameNoire Essence The Grio BET.com
SOURCE: COMSCORE KEY MEASURES, JULY ’19-JULY ‘20 THE ROOT AUDIENCE IS UNIQUE*CONSIDER MYSELF AN INFLUENTIAL TREND SETTER VS AFRICAN AMERICAN SITES, **SOCIAL MEDIA FOLLOWERS 1 % UNDUPLICATED REACH 97 90 82 81 80
XO Necole MadameNoire Essence The Grio BET.com
SOURCE: COMSCORE KEY MEASURES, JULY ’19-JULY ‘20 *CONSIDER MYSELF AN INFLUENTIAL TREND SETTER VS AFRICAN AMERICAN SITES, **SOCIAL MEDIA FOLLOWERS 1 WHO WE ARE
XXL, named the most influential hip-hop site in the world, has been a clarion voice in the world of hip-hop since 1997 and has pioneered the most important and largest hip-hop and music program in media: Our Annual XXL Freshman Class, which has discovered artists such as: Travis Scott, Kendrick Lamar, J.Cole, Chance the Rapper, Megan Thee Stallion, DaBaby and many other Grammy winning artists.
Branded Content Digital + Programmatic YouTube + Partner MCN
Social Advertorials w/ Talent Social Influencers
Events Print Radio (3rd largest owner) MAGNA 2021 EQUITY SCHEDULE (ALL DATES ARE SUBJECT TO CHANGE)
BLACK-OWNED OTHER EQUITY GROUP MONTH EQUITY MONTHLY KICK-OFFS
January
February
th March March 15 – 17 (Equity Upfront) April 29th April (audio )
th May May 12 (video streaming) June 23rd th June June 9 (Influencers & Creators) (LGBTQ) July 22nd July (Social & Digital)
th August August 11 (Experiential) September 22nd September (Local)
th th October October 20 October 14 (Audio ) (Hispanic Equity)
th November November 10 (Sports/HBCU) December 8th December (video streaming)
For inquiries, please contact Joy Profet at [email protected] THANK YOU!