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Invisible App Machine 2 PUBLISHING YOUR FIRST APPLICATION ON GOOGLE PLAY By Daniel Rosenfield © 2015 3 Invisible App Machine 4 Introduction INTRODUCTION 5 Invisible App Machine 6 Introduction INTRODUCTION Yes, not long ago, I was a mortgage broker with a sofa couch in my o!ce in case I needed to work long hours into the night. And today, I have the equivalent of an automated money making machine, churning out my income 24 hours a day. My success is based on that famous piece of marketing advice: instead of buying a goldmine, why not sell the equipment to dig for gold? In other words, why spend thousands upon thousands of dollars buying tra!c when you can supply the platform, so advertisers are paying you to promote their o"ers. That’s right! I said, pay YOU! I will provide you with the tools you need so you can create your first Android application to publish on Google Play. This will give you a platform ready for advertisers to promote their targeted products – and pay you handsomely in the process. How awesome is that? Once I discovered this strategy, I wanted to share my knowledge through this “killer” android app eBook. After extensive research, I noticed that while there are dozens of books about business app makers and IOS (Apple) app products, even expensive IOS and Android game reskin o"ers, I am yet to find one Android money making application product that provides a step by step breakdown of how to make the application quickly and cheaply and how to make money with the apps you build. This eBook is truly a game changer in the world of Android app development. You will learn the ins and outs of creating an Android application, even without any background experience as a developer. Yes, a 15 year old kid can follow these steps and create an application quickly and easily – and SO CAN YOU. 7 Invisible App Machine 8 How to come up with great ideas for your app STEP 1: HOW TO COME UP WITH GREAT IDEAS FOR YOUR APP 9 Invisible App Machine STEP 1: HOW TO COME UP WITH GREAT IDEAS FOR YOUR APP Before we start talking about how to create an app and market it, let’s start with the obvious challenge – what kind of app do you want to make? I recommend starting simple, learning the technique and building your team before you start working on complicated apps. So let’s look at some simple apps to start you o" as an appaneur. START SIMPLE You might have big ideas about complicated games with brilliant graphics – save those ideas for when you have some experience in creating and marketing your apps. For your first application, I will show you how to create and publish simple informational and utility apps. For now, we will focus on informational/ simple wallpapers (gifs, original jpeg design or animation) and utility (flashlights, clocks etc) until you get into your comfort zone and have published a few apps. Keep in mind that the easiest applications to make are WALLPAPERS, CONVERTED EBOOKS (INFORMATIONAL PRODUCTS) AND TRIVIA GAMES. HOW I STARTED When I was first thrown into the world of Google app marketing and developing, I was advised to create my first application based on my field of expertise, and to go from there. At the time, I was in the weight loss niche, selling weight loss supplements via the internet as a “free trial” o"er – that means, we deliver a product for a while, and then hit their credit card a little later. I decided to turn one of my weight loss eBooks into an application. For the sake of a class tutorial, I will use this as my starting point to guide you through publishing your first application. This first application took me almost four months to create and publish as I was fending for myself and trying to comprehend how it all worked. (SCREEN SHOTS BELOW OF MY FIRST CRAPPY WEIGHT LOSS EBOOK OF COVER AND A RANDOM PAGE) Then it took me almost two weeks to publish the app, as I had little knowledge of how to install a file that Google allows. Once it finally did publish, I did almost 35 thousand installs within Google and over 20 thousand 10 How to come up with great ideas for your app 11 Invisible App Machine installs outside of Google! Not bad, considering it was a half ass app that looked very unprofessional. I have since given it a facelift, and it continues to do well on Google Play to this day. Luckily for you, my “killer” guide cuts through all the red tape and speeds the process up for you in a few very easy steps. 12 How to come up with great ideas for your app DO YOUR HOMEWORK How do you work out what app you want to create? It sounds simple, but doing your homework is the most important part of this process. Before I decide to make a new application, I look at what apps are doing well, so I can decide what targeted application to publish next. This is certainly not an exact science – it is a trial and error process like anything else. You will not get rich by publishing one application. It’s a numbers game. Only a handful of developers have made small fortunes by creating one application which starts raking in 6 or 7 figures. I follow a far more realistic strategy by publishing dozens of apps that I have published because there is power in numbers. The more apps you make, the more money comes in from each app. The more apps you make, the more you build up your knowledge and confidence about how to make apps and how to predict what will sell the best. When I started out, I was making one app a month, and now I’m making two apps a day. The first app is always the hardest to develop. Of course, some of you want to make applications for your own business or you want to make an app based on someone else’s business concept, so you are not concerned about building applications to earn money from advertising dollars. Your homework is simply to find the best solutions for your business. If you want to make applications for the sole purpose of making money based on popular themes then your homework assignment is not over yet. IOS VS ANDROID You might wonder why we are talking about Android when IOS/Apple applications are the big kids on the block in terms of creating and publishing profitable applications. Three or four years ago, you could have made serious money if you had taken advantage of their platform when they still made it easy to upload an application. Today, you can wait up to a month for your first IOS application approval. Compare this to Android application approval which only takes 15 to 20 minutes. This is why this application tutorial is specifically about Android applications and nothing else. When you use this platform correctly, with a little patience, you will find it is a very profitable experience for you. 13 Invisible App Machine Think of applications like mini investment properties. You look after your investment by making sure the apps all work without any hitches or glitches, just the way you make sure everything is repaired and comfortable in an investment property. But only one person can rent your investment property at one time, while your apps will appreciate in value as they gain more users. And the more users you have, the more advertising power you build… and the more money you make. It’s very simple! My expertise is in Google app development. You will find “Jack of all Trades” marketers and developers who claim to be experts in both Google and IOS, but they are two completely di"erent platforms and need to be treated di"erently. Just the way you don’t want an electrician to teach you plumbing, you don’t want an IOS expert teaching you about Google. Personally, I’m not comfortable talking about the scope of IOS as I am yet to make one penny of income from that platform, even though I have made a really good income making Android applications – enough to quit my 9 to 5 mortgage job, buy a house and even purchase a Lexus 350. Now that things are good for me, it is my turn to share these easy profit-making strategies with you. PLEASE NOTE FOR IN THIS BOOK I WILL BE REFERRING TO SEVERAL DIFFERENT APPLICATIONS I MADE THROUGHOUT THE PAST 4 YEARS OR SO. WHAT THE GLOBAL MARKET IS TELLING YOU If you need further evidence, look online for all the recent news articles about how Android is taking over the market and has doubled the number of users on its platform, which basically compounds yearly. So why swim against the stream, dealing with the issue of complicated approval through IOS, when you can take the easier, stress-free Android route? The money is waiting for you. You just have to grab it. They are looking for you too! 14 How to come up with great ideas for your app Both Google and the Android market are begging for more developers to create applications for the multi-billion user base that are hungry for really good new applications. The Second World and Third World economies are opening up and buying mobile phones than ever before – but they are not buying iPhones! They can’t a"ord iPhones.