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ENGAGE, INNOVATE, DELIVER. Let’s get started Julie Meyer on egos, explosive growth and getting David and Goliath to dance INSIDE> COPING WITH GROWTH Follow our four golden rules PAGE 4 WINNING MARGINS Small changes for big business wins PAGE 18 PREMIER LEAGUE Introducing Equiniti Premier Services PAGE 26 FOREWORD CONTENTS WORDS FROM THE FRONT INSIDE THIS ISSUE of the 6best A time for transformation BUSINESS ENGAGE, INNOVATE, DELIVER. Let’s get EQUINITI MAGAZINE started Julie Meyer on egos, explosive growth and NUMBER 11 getting David and Stuart Ellen, Managing Director, TRANSFORMATIONS Goliath to dance INSIDE> Cover photograph COPING WITH GROWTH Follow our four golden rules PAGE 4 WINNING MARGINS by Tony French Small changes for big business wins PAGE 18 PREMIER LEAGUE Registration Services, Equiniti Introducing Equiniti A change is as good as a rest – or in the Premier Services PAGE 26 case of these companies, it’s even better. Radically transforming their offerings has Managing transformation is key to any enabled these businesses to keep ahead business that wishes to grow, develop and and continue making profits. REGULARS thrive. If you consider how our business has developed over the past six years, we have 6 Thinking aloud 22 Six steps Brian White and Jon Wilson How to successfully manage an IPO undergone a huge amount of change. One Tiffany’s on returning to the top of their game change that was announced towards the end 24 My Equiniti 3 From humble to high society, Tiffany’s Nicola Pattimore discusses the of last year was John Parker’s retirement from 20 Company has achieved one of the most extraordinary importance of Equiniti’s people his role as Managing Director, Shareholder business transformations of all time by Secretary profile Meet Tate & Lyle’s Solutions. We are fortunate to still have access turning its original New York stationery store 31 What’s new at Equiniti? into a world-renowned jeweller. Famous for Company Secretary, Lucie Gilbert A round-up of the latest Equiniti news to John’s knowledge and insight through its diamonds, and immortalised in Audrey his non-executive roles with Shareholder Hepburn’s classic film, this is an exceptional FEATURES Solutions and Equiniti Group, but on behalf of transformation success story. everyone at Equiniti I would like to extend our 4 Coping with growth 26 Equiniti Premier best wishes and huge thanks to John for his CGI What do you need to consider as CGI has come a long way since two Services leadership over many years. 4 your business booms? entrepreneurs started the company in their Acquiring Killik Employee Services spells great things for our customers Our first EQ magazine of 2014 takes basement. What was originally an IT strategic 10 Signed, sealed, delivered transformation as its theme. Start-up consulting firm has transformed into a full-service Five different Equiniti experiences 27 Come fly with me Nokia IT and business process service company, by of the recent Royal Mail IPO easyJet strengthens its relationship champion Julie Meyer has seen the impact A Finnish stalwart, Nokia started life by adding systems integration and IT and business Please contact me 1 at: marketing@ of explosive growth up close and urges us all merging a rubber business, a paper mill and a process outsourcing services to its offering. Today, 12 Entrepreneur country with Equiniti equiniti.com to embrace change. Elsewhere we share our cable works together. The company then went CGI has more than 69,000 consultants across the Julie Meyer is living proof that if you 28 Telling tales on to completely transform its core products, globe, and is regarded as one of the leading IT and four golden rules for coping with business properly articulate the right ideas, the Director of Prism Cosec, Chris Stamp, growth and take a closer look at the benefits in becoming one of the largest mobile phone business process services in the world. money will find you manufacturers in the world. Whilst the recent discusses the restructured annual report implementing marginal gains. sale of its mobile business to Microsoft suggests Nintendo 16 Charting change 30 Adding value that its skills cannot compete in today’s hyper- Whilst today this Japanese giant is Expanding our capabilities With 30 million people benefiting from our 5 Equiniti Investor Analytics’ partnership competitive market, there is no denying that it best known for its high-tech gaming with Orient Capital shows off our services, a client satisfaction rate of 91% is pulled off a formidable transformation in its time. systems, its origins lie in playing 18 Winning with the 1% something that we continually work hard to cards. This company keeps itself at Small changes equal big business wins combined technological capabilities maintain. This was evident in Royal Mail’s IPO, Gap the top of its industry by constantly Believe it or not, Gap started life selling moving with the times. From playing The Equiniti Group: The following companies are registered in England and Wales. Registered Office: Aspect House, when our customer satisfaction levels remained 2 Spencer Road, Lancing, West Sussex, BN99 6DA: Equiniti Limited, no: 6226088; Equiniti Financial Services Limited, the same, despite the increased customer records and tapes, as well as jeans. In 1969, cards in 1889 to the revolutionary Wii, no: 6208699. Registered office: Sutherland House, Russell Way, Crawley, West Sussex, RH10 1UH: Equiniti Services when Doris and Donald Fisher opened their first Nintendo has always known how to Limited, no: 756582; Claybrook Computing Limited, trading as Equiniti Claybrook, no: 1287205; Paymaster (1836) enquiries. This capped a very successful year Limited, trading as Equiniti Paymaster and Hazell Carr, no: 3249700; Equiniti Solutions Limited, trading as Equiniti Gap store next to a San Francisco university, they give its customers what they want. Paymaster and Hazell Carr, no: 3335560. While every effort has been made to ensure that information is correct for us, and I hope that 2014 will be even better. wanted to appeal to the younger generation. at the time of going to print, The Equiniti Group cannot be held responsible for the outcome of any action based But they quickly decided the best way to do this IBM on information contained in this publication. The Equiniti Group does not give any warranty for the completeness If you would like to share your feedback on the or accuracy for this publication’s content. was to drop the music and concentrate on the 6 Ever heard of the Computing-Tabulating- magazine, please do get in touch. product that was proving popular with their target Recording Company? Quite possibly not, but EQ magazine is produced and published on market – jeans. This decision swiftly paid off in you’ll know the business it went on to become. behalf of Equiniti by White Light Media. Stuart Ellen spectacular style; in their first year they made Born in 1911, IBM’s original products included Creative Director: Eric Campbell $2 million in sales. Nowadays Gap is an international commercial scales and punch card tabulators Writers: White Light Media team, Lisa Labarte, Nicola Collins Designers: Islay Brown, Lauren Lee, Angela McKean EQ magazine has been printed on environmentally retailer with six brands, over 3,000 stores and – a far cry from the high-tech software and responsible paper, manufactured from well managed www.whitelightmedia.co.uk. Members of the CMA & PPA forests, controlled sources and recycled wood. more than 133,000 employees to its name. FEATURES REX consultancy services that it offers today. 2 > EQ | winter 2014 www.equiniti.com > 3 COPING WITH GROWTH A GUIDE FOR EXPANDING BUSINESSES EQ’s four golden rules for coping with growth ASK ANY business owner about their aspirations then most other things If you do these eight key things, people will and you’ll no doubt find that they will fall into place. When see growth as an opportunity, and actively help dream of expanding their business, but if it isn’t businesses are growing, their managers. If you miss out parts, you aren’t well managed, growth can quickly turn into a they need to know how engaging with your staff, and you may struggle to nightmare. EQ has spoken to the experts and to count the numbers, deliver the levels of service required to capitalise compiled the very best advice on how to cope with and they need to know on market opportunities. the challenges of growth to ensure your business what the numbers are telling them. Without remains on the up. an understanding of them, you are tying one 4. Focus on customers hand behind your back in terms of your ability to Colin Mason, Professor of Entrepreneurship 1. Planning is vital grow, and you’re exposing yourself to unnecessary (Management), Adam Smith Business David Foster, MD, Winning Business risk. For all the businesses I work with, I strongly School, University of Glasgow A plan is no more than a route map. You wouldn’t recommend dashboard reports – a one-page report What struck me from working with high- drive to somewhere you have never been before which brings out the key financial measurements growth firms is how heterogeneous they are. unless you had a map or you wouldn’t know which that are unique to that organisation, relevant to the They come from all sectors of the economy, way to turn out of the drive. Without a plan, you customers they are serving and appropriate for the not only technology. For many of them, their have no idea which direction to drive in and you’ve business’s industry. philosophy is to have a deep relationship with got no chance of getting to where you want to be.