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Double Act Wins Big! CELEBRATING SALES ACTIVITY ACROSS OUR BRANDS ISSUE 4, NOV/DEC 2009 http://intranet/index.csm?id=11357 BUMPER C HRI S SPREAD THE STMA word EDITION TEAMWORK STRIKES GOLD: DOUBLE ACT WINS BIG! PERFECT BUSINESSPARTNERSHIP ACCOUNTS ARE HUGE NEWS FOR WHR, WITH A FANTASTIC £4.7 MILLION CLOCKED UP SINCE OUR GOING FOR GOLD INCENTIVE BEGAN The amazing efforts of Receptionist business, and Amanda Modev have put Manchester if they are business guests I’ll look for West Didsbury Premier Inn and the signs that their company could benefit Christie Fields Table Table site at the from a Business Account. OWen top of our league. She has won 11 “As I’m chatting to them, I get the next aroline B new accounts so far – worth £17,000 piece of information – for example, the ore and C ) PreMier a month – and has the same number name of their sales manager – and lacKM llington in the pipeline. I make sure I follow● SHthis up.eila I don’t B really Amanda’s ‘tricks of the trade’ were see it as sales – it’s just part of how I , Maidstone (A Feater RecePtionists ee picked up in a previous sales role – but do my job. “I’ve also had success fromir THOMas Wyatt B Kings alone could be used by anyone across our contacting majorI nncustomers and who S have F grouP boo business. She explained: “I’m the first not been using us recently, to rekindleHan the £15,000 O person the guests meet when they arrive, business relationship.● More T so I make the most of the opportunity to “I make the most of talk to them about their stay. ‘quiet times’ on reception “When I’m checking people in, I find to do research and out whether they are staying for leisure or make calls.” PaSSION, ENTHUSIASM Sheila and Caroline, receptionists at meal deals and new menus to guests. Maidstone (Allington) Premier Inn and Caroline, who has recently completed an AND SPREADING THE WORD Sir Thomas Wyatt Beefeater, have had NVQ in Front Office, said: “My advice is to never great sales successes this year. say no to groups and make sure you give them – iT’S ALL IN A DAY’S WORK Attending wedding fayres in the spring really great service so they come back.” FOR SHEILA BLACKMORE ensured bookings were in the bag – netting Sheila added: “Going out on our first £1,051 in May, £1,424 in September and sales call was daunting, but afterwards we AND CaROLINE BOWEN. confirming an Indian wedding for 2010. just wanted to get out more! For anyone Groups bookings have also boosted unsure about selling, the main thing is to business – from a fishing club splashing open the conversation with an icebreaker, out £2,242 to Tottonians Rugby Club we find bringing cake works! Then just hammering home £1,180. Sheila and be yourself and talk with confidence Caroline also constantly plug the Beefeater and passion about your business.” OUR SUPERSTARS Conversation Queen! I now ask every guest “GREAT CUSTOMER CHat who checks in if they would be interested BRINGS IN BIG BUSINEss” in the meal whose trainers will stay a minimum of deal, showing Speak to your customers two weeks a month, also signed up for a Business Account. them the menu like they are your best Another string to Joanne’s bow is and saying how her eye for potential new business – friend and make sure you simply by keeping up to speed with cost effective business news, such as companies stay in regular contact opening new premises. ● Joanne Hulme it is. In one Joanne explained: “While checking day I sold six ● Team Leader, Conversation queen Joanne Hulme, in two guests, I noticed they worked for Team Leader at Bristol City Centre restaurant chain Brassiere Blanc, who meal deals, Premier Inn, Haymarket Premier Inn, knows how I knew were opening new restaurants making £120. Bristol Haymarket good customer relationships keep around the UK. I decided to look into business coming in. this and promote the Business Account – Sam Appleby, ● Joanne’s knack for casual card. After several conversations, Receptionist, Premier Inn Business Account conversation came up trumps recently Portishead and Gordano selling them all the benefits the account Gate Brewers Fayre. guru when she convinced a training has to offer, I signed them up and company, who were using another hotel confirmed £1,100 of revenue.” chain, to go purple. Lime Solutions, Joanne commented: “I just speak TOP TIP “Go out to see companies Scratching your head about sales? Then get in small groups to make scribbling! John, our resident expert on boosting business, is here to help. sales less daunting for Q: I am keen to improve my sales those who are shy.” techniques and generate more sales – Mandy Bambrough, for my site. I know that Business Taybarns, South Shields Accounts can help with this. What tips do you have to help me explain Welcome to our special bumper the benefits to our guests? A: You’re right, Business Accounts edition of Spread the Word! our guests, whichare hugely is why beneficial we’ve been to makingour business some changes.and to We’re launching a new Business Account website shortly, with improved functionality and additional features to make opening and managing an account even easier for our guests. As the busy festive season is nearly here, we To help you sell these new benefits to our guests, each site will receive a DVD decided to pack all the sales information and tips showing the step-by-step process of the guest journey. This will include links from you need into a fantastic double issue – designed Premierinn.com, how to make a new application, registering an account and using to help your team have a very merry Christmas. the account management section. The DVD really highlights these fantastic new features along the way so is a Our festive edition is the fourth Spread the Word great tool to help you and your teams learn about the new features. Please make newsletter you will have received – and we really sure you use the DVD to help you sell in the Business Account facility to all business want to hear what you think! Let us know guests. The more approved applications you secure the greater your chances of by emailing [email protected] being one of our GOING FOR GOLD winning sites! Have a great Christmas! Look out for your DVD and briefing pack early December. Priya Kaler, Editor DO YOU HAVE A QUESTION FOR JOHN? THEN EMAIL HIM AT [email protected] BIG BUSINESS: A fantastic effort B has seen us become N Y SUZette C 2 orthumbria P uttinG, Durham S olice’S preferred supplier acrossouth G the N M, and Janet J ubb, Newcastle S orth W outh G est. nice one ladies M, ! THE lo o kin g Wearing our bobble hats local for a good cause! low The May Tree Table Table has down Conversation Queen! celebrated its first birthday with a 24-hour static bike ride. Totting FACTORL up 1,164 km, beating the distance between the brand’s Sometimes the best most southerly and business opportunities are northerly restaurants, riGht on Your doorstep “GREAT CUSTOMER CHat the team raised – do make sure You look £765 for charities local and don’T miss out! ShelterBox, WaterAid and the Precious ● Leanne Murphy, Assistant Manager, to them like they are my best friend, Lives Appeal, and Swindon West Premier Inn and Lydiard BRINGS IN BIG BUSINhighlightingE ss”the benefits of Business spread the word with Beefeater Accounts such as free sign up. Once some fantastic press Local eyes: “A company I have told them this, I contact them coverage for the site! were doing motorway works near us. They again and have a general conversation, Bridgend Premier Inn had two rooms booked starting with some chitchat like the and Pantruthyn Farm but I called them to see if weather and what they have been Table Table has also they needed other rooms.” doing. Once I have established a been doing its bit to Great result: “A total of 11 relationship, I just keep up the contact.” spread the word while rooms for four nights a week until supporting WaterAid mid-December – netting £10.5k.” – raising £98 with a have you tried . ? fun-filled Elvis night. ● Ciarhan Webb, Assistant Manager, Caerphilly (Crossways) Premier Inn and Crossways Brewers Fayre Getting in touch with companies that ● Local eyes: “A lady came in to see place one-off or small bookings. They if she could park five wagons may have potential business waiting THE WORD! to be dished out to you or other sites – SPREADING in our car park. I found especially if they are unhappy with the Cath Evans, Head out they were for a hotels they usually use. Housekeeper at period drama being Caerphilly Crossways filmed locally.” Premier Inn, has Great result: “We been busy boosting negotiated a car park Bring them back! Christmas sales! She rate of £250 and asked came up with a plan the crew in for a drink – Premier Inn Cardiff (Roath) to tie in her second they came and spent £100.” Team Member Mark Dudley had job – as an Avon a great result when he called rep – with spreading ● Matt Hutchings, General Manager, a dwindling Business Account the seasonal word, Sheffield City Centre (St Mary’s Gate) customer, securing a six-week popping Festive Premier Inn booking worth £2,409. What’s more Feast and Christmas Local eyes: Matt arranged Day leaflets into to meet the Business there is potential for more bookings every month deliveries.
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