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Canadian Coffee & Tea Expo WELCOME TO THE CANADIAN COFFEE & TEA EXPO 2005! Canada’s largest city and business centre will play host to retail, foodservice, chain store, institutional and hospitality buyers and new entrepreneurs from across North America as they come to see and sample the latest products from over 70 exhibiting com- CANADIAN panies from across Canada and around the world. This year’s attendees will be drawn to the action on the trade show floor at the third annual CanadianNational Barista Championship where the coun- COFFEE & try's best compete for the Canadian title and a trip to the World Barista Championships in Berne, Switzerland in 2006. We thank this year’s Platinum Sponsor Krups for hosting the event. An “olympic games” for those actively TEA EXPO practicing the craft of espresso preparation, the world event showcases the tal- ents of top representatives from several countries. To satisfy the thirst for knowledge in the beverage business, an exciting 2005 line-up of over 20 information packed seminars and workshops presented by the industry’s leading experts will cover everything from how to open a retail Holiday Inn on King, shop to creating a profitable menu with the hottest new beverages. Hands on barista training, cupping and tasting workshops offer attendees the best value Toronto, Canada. for their limited professional development dollar. Insightful industry updates will be offered at the Coffee Association of Canada and Tea Council and great June 10-14, 2005 networking opportunities await all at the Monday evening welcome reception at the Strip House/Filet of Sole Restaurant courtesy of Cappuccine, Kerry Foodservice, Morala Trading and Calories desserts. For the first time in Eastern Canada, all day start-up classes will be held on Saturday June 11 led by the industry’s top professionals offering newcomers to the trade an invaluable learning forum for how to open their own businesses. There are some great prizes to be had. In the smoothies and blender work- shop on Tuesday, Hamilton Beach will give-away a blender to one of the par- ticipants. This year’s platinum show sponsor, Krups will be having a draw each hour of the trade show for Krups FME4 coffee machine (Value = $150) for information visit:http://www.krups.ca Be sure to visit the Krups ballot box on the trade show floor to fill out an entry form. June is the perfect month to visit Expo 2005. I invite you to take in all this great city has to offer including its many retail beverage establishments at this year’ tours of coffee and tea hot spots to be held on Sunday, June 12. You will discover a thriving culture of espresso bars and teashops -- as well as the city’s wonderful scenery. There is much to see and do at this year’s Expo. Thanks to our many exhibitors and sponsors who help make it all possible, and to you our visitors. I am sure that it will be a great experience for everyone who attends. Hope you have a great show! Sincerely, Vida Radovanovic President, Canadian Coffee & Tea Expo 2. Coffee & Tea EXPO 2005 ONE PAGE FOR OUR sponsors (clint – as last year) Place all logos here – se brochure for groupings attached for barista logos) Canadian Coffee & Tea Expo Thank – you to our sponsors: Canadian National Barista Championship Hosted by: KRUPS Sanctioned by: WBC & Coffee Association of Canada Gold Sponsor: Oscars/Davinici/Kerry Foodservice Machine Sponsor: La Marzocco/Patera Product Sponsors(you can place them and all in one line): Natrel Reg Barber Zuccarini Importing Show & Barista Prize Sponsor: Krups Cocktail Reception Sponsor: Cappuccine-------Morala Trading -------Kerry foodservice Calories Gourmet Cakes Bus Tour Sponsor: Krups Canadian Barista & Coffee Academy Training Sponsors: Saeco Kerry Foodservice Classic Gourmet Coffee……Zuccarini Importing Dufflet …Wanda’s Pie in the Sky Educational Seminars & Beverage Break Sponsors: Franke The Tea Experience ™ Digest (no logo) Hamilton Beach Classic Gourmet Coffee ……Steeps /The Chai Company Welcome Bag Sponsor: Saeco Coffee & Tea EXPO 2005 . 3 The Canadian photo Coffee & Tea Expo is the meeting place for the beverage trade. SCHEDULE OF EVENTS ALL DAY START-UP SESSIONS and menu research and development. Seminars & workshops take place at He is also a well traveled consultant and FRIDAY, JUNE 10, 2005 the Holiday Inn on King Level 2 is co-author and co-developer with Seminar Rooms Bruce Milletto of many Bellissimo prod- Barista Basics & Espresso Training ucts, including the award-winning train- 9:00 a.m.– 1:00 p.m Opening a Successful Coffee ing video "Espresso 101." Advanced Barista Workship Business & Latte Art Full-day Seminar The Business of Tea 2:00 p.m. – 6:00 p.m. 9:00 a.m. – 5:00 pm Full-day Seminar Presented by: Canadian Barista & ED ARVIDSON, Bellissimo Coffee 9:00 a.m. – 5:00 p.m. Coffee Academy InfoGroup BRENDAN WAYE, JOHNATHAN BRUCE MILLETTO, Bellissimo MARKAN, Steeps Tea Inc., The Chai SHERRI JOHNS of WholeCup Coffee Coffee InfoGroup Company Consulting, an internationally acclaimed barista trainer and World Barista A not to be missed opportunity if you are Lean about major tea producing regions, Championship lead judge, will lead thinking of opening a business! Well- tea types, selecting, packaging and mar- Barista Basics: a hands-on workshop known educators, industry consultants, keting teas, proper tea preparation, the covering beginner skills for a barista. and authors Bruce Milletto and Ed do’s and don’ts of opening a business, The Advanced Workshop will be lead by Arvidson will present a dynamic all-day financing and administration and staff professional baristi and WBC/Canadian seminar for those venturing into coffee training. The seminar will engage partic- Barista Championship certified judges retailing. They will address business plan- ipants with a tasting workshop. Brendan who share their expertise in advanced ning, financing, finding a location equip- Waye co-founded Steeps Tea in 1999 – level tamping and grinding techniques, ment selection, menu and product devel- Alberta’s first tea only concept and now building creative designer drinks, milk opment, pricing, staff hiring and train- owns 5 Steeps Tea Lounges in Western steaming techniques and latte art prepara- ing, operational systems and marketing Canada. He launched The Chai tion. Includes Certificate of Completion. Bruce Milletto is president of Company in 2001 based on a recipe he Sponsored by: Saeco, Oscar’s/Kerry Bellissimo, Inc. and founder of The carried back from a climbing trip in the Foodservice, Dufflet Pasteries, American Barista and Coffee School.He Himalayas. Wanda’s Pie in the Sky has owned three successful retail gour- Sponsored by: Steeps Tea Inc., The met coffee operations and has assisted Chai Company SATURDAY, JUNE 11, 2005 numerous clients in creating new coffee start-ups worldwide. He is the author of SUNDAY, JUNE 12, 2005 Barista Basics & Espresso Training several books including co-author of 9:00 a.m. – 1:00 p.m. Bean Business Basics, Bellissimo's 670- Coffee & Tea Tours Advanced Barista Workshop page start-up/operational manual and an 8:30 a.m. – 1:00 pm. & Latte Art award-winning film producer/director of Buses leave from the side entrance, 2:00 pm. – 6:00 pm. coffee-industry films. Ed Arvidson has Holiday Inn on King. Pre-registration Sponsored by: Classic Gourmet over 20 years experience in the foodser- required. Registrants should gather in Coffee, Zuccarini Importing, Dufflet vice industry and worked for national front of the Holiday Inn at 8:15 a.m Pasteries, Wanda’s Pie in the Sky and regional restaurant corporations. He Sponsored by: Krups is an expert in all aspects of operations 4. Coffee & Tea EXPO 2005 MONDAY. JUNE 13, 2005 EXHIBITION SEMINARS 10:00 a.m. – 10:45. a.m. & WORKSHOPS Profiting with a Tea Menu Registration Desk Opens All sessions take place at 2nd Level BRENDAN WAYE, Steeps Tea Inc., 7:00 a.m. conference rooms, Holiday Inn on King Steeps Chai Ltd. Coffee & Tea Break Sponsors: Franke Exhibition Seminars & Workshops Espresso Machines, Classic Gourmet Join Brendan Waye President of Steeps 8:00 am. – 3:30 p.m. Coffee, The Tea Experience Digest Tea and Steeps Chai as he shows you how to expand your beverage menu and Trade Show Opens MONDAY, JUNE 13, 2005 increase profits with tea and tea bever- 11:00 a.m. – 5:30 p.m. ages. He will cover sourcing your teas 8:00 – 8:45 a.m. for resale, bagged tea vs loose tea, Canadian National Barista Canadian Coffee Industry Update. adding chai lattes to your menu and Championship (qualifying rounds) SANDY MCALPINE, Coffee making fresh brewed ice tea. 2:00 pm. – 5:00 p.m. Association of Canada 10:00 a.m. – 10:45 a.m. Welcome Reception Sandy McAlpine president of the Coffee Latte Art. 5:30 pm. – 7:30 p.m. Association of Canada will offer an BRUCE MILLETTO, Bellissimo Location: The Strip House/Filet of update of their sectors. They will give an Coffee InfoGroup Sole Restaurant 11 Duncan Street overview of these two categories and the Toronto trends and issues affecting the tea and Bruce Milletto will introduce his new Sponsored by: Cappuccine, Morala coffee marketplaces. award winning film (Gold at the Trading, Kerry Foodservice, Calories Houston Film Festival) “Extreme Gourmet Cakes 9:00 a.m. – 9:45 a.m. Barista.” This film is a must see for Ten Steps to Success in the Retail retailers and baristas alike. Bruce will TUESDAY, JUNE 14, 2005 Coffee Business. also touch on the marketing aspects of ED ARVIDSON, Bellissimo Coffee how latte art can increase your business Registration Desk Opens InfoGroup. from a sense of dollars and cents. 7:00 a.m. Learn about the 10 key essentials to suc- 11:00 a.m.
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