A Level Playing Field

Page 9 Page 13 Page 41 Reach us at our Western Going green Eyeing the future A smarter way Canada news bureau Transport Canada touts Omnitracs tackles ELDs, National Research Council Contact Derek Clouthier truck technology to reduce autonomous trucks, and Donald aims to verify benefits of fuel [email protected] greenhouse gas emissions. Trump at Outlook 2017. reducing technologies. or call 403-969-1506

APRIL 2017 VOLUME 28, ISSUE 3 WWW.TRUCKWEST.CA Purpose remains RETAIL ADVERTISING the same PAGES 29-39 After 80 years, the STA’s challenges may have changed, but its purpose has not

By Derek Clouthier

REGINA, SASKATCHEWAN The challenges facing the Saskatchewan Trucking Association (STA) may be vastly different today than they were 80 years ago, but its purpose has not changed one bit. Celebrating 80 years as an association, the STA was founded by Basil Hindmarsh, Tom Atkinson Sr., George Peacock, George Solomon, George Smith, and Pete Maier. It was originally called the Saskatchewan Motor Transport Association before it was changed in the late ’50s to what it’s called today. Despite the change of name, the STA sees its reason for being to be the same now as it was in 1937. Amendments to the rules for the transportation of livestock are welcomed, but industry wants them to apply to all “The idea then was the same as carriers, not just commercial. it is now,” said Susan Ewart, executive director of the STA. “A voice with the provincial government, standing up for the industry, and working collectively for the good of A level playing field the trucking industry.” In the course of 80 years, a lot has CTA, STA would like to see new rules apply to all who transport Continued on page 8 livestock, not just commercial carriers Careers: 16-21, 24-25 Ad Index: 45 By Derek Clouthier fee for transportation services,” Ewart said. “Further, the CTA is concerned this could result in a competi- REGINA, SASKATCHEWAN tive imbalance between for-hire carriers and private The Canadian Trucking Alliance (CTA) applauded carriers from both operational and enforcement the Canadian Food and Inspection Agency’s (CFIA) perspectives.” plan to modernize the rules for transporting live- Ewart said the STA believes both commercial and stock, but concerns remain over certain aspects of private carriers should have no differentiation in the the proposed regulations. regulations that apply to them. Susan Ewart, executive director of the Other areas the CTA would like to see addressed Saskatchewan Trucking Association (STA) and in the modernization for the transport of livestock regional vice-president of the CTA, said a key con- include the transport of unfit and/or compromised tention was what she called the exclusion of certain animals, saying though it agrees with the effort to livestock transporters, which limit the reach of some prohibit loading unfit animals, as well as special of the regulations to commercial carriers. provisions for moving compromised animals, drivers “As written, this would exclude from key train- prefer not to be put in a position to make the deci- ing and record-keeping provisions producers and sion on whether an animal is unfit or compromised, processors who claim ownership of the animals or which should be the responsibility of the consignor. poultry during transportation and do not charge a Continued on page 7 PM40063170 Engineered with the help of the top consultants in the business. Our customers.

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Almost 9 in 10 owner/operators in Western Canada have purchased used when renewing Follow Lou on Twitter @LouSmyrlis. their trucks, according to our annual Equipment Buying Trends Survey. Almost a fifth have plans do so again this year.

Purchased used truck(s) Plan to purchase Type of transmission most likely to prefer in the past used truck(s) in 2017 when selecting used truck(s)

Automatic NO YES NO YES Manual 20% 18-speed of respondents Manual 66% 2% 10-speed

12% Manual 13-speed 17% 11% of89% respondents 83% of respondents

Most important factors in selecting a used truck (scale of 1 to 5) Main reasons plan to purchase used

Brand 4.10 Current trucks have reached replacement mileage 33% Age of truck/mileage of respondents 4.17 GVW/payload capacity Increasing costs of repairs on current vehicles 43% 3.84 Type of transmission 30% 4.10 Looking to avoid new engine emissions standards Availability of preferred engine brand 3.98 Adding to fleet due to growth projections 3% Axle ratio 4.37 Availability of parts Looking to improve fuel economy 27% 4.35

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4 Truck West • April 2017 ISSN 0700-5016 (Print) ISSN 1923-3531 (Online) Lou Smyrlis Contents Director Business Development 416-510-6881 [email protected] Kathy Koras Associate Publisher 416-510-6892 [email protected] A. (Tony) Hohenadel Publisher - truckandtrailer.ca 416-614-5800 [email protected] EDITORIAL Derek Clouthier Editor 403-969-1506 [email protected] Sonia Straface Associate Editor 416-510-6890 [email protected] James Menzies Contributing Editor 416-510-6896 [email protected] DESIGN AND PRODUCTION Carolyn Brimer, Beverley Richards, Michael Chimienti, Tim Norton 17 ALBERTA SASKATCHEWAN Cross-border ACCOUNT MANAGERS Delon Rashid Page 23 Western Canadian Page 7 STA celebrates its 80th Omnitracs panel says small-fleet Western Accounts Manager regional manager for Trailcon; birthday and its purpose has always trucking companies shouldn’t be 403-713-1054 PMTC back in Alberta. remained intact. intimidated by ELDs. [email protected] Anthony Buttino Page 26 Thanks to Trucking HR Page 8 New livestock 19 National Accounts Manager Canada and AMTA, Women with tramsportation rules effect Sandy Johnson 416-458-0103 Drive event migrates west. commercial carriers, but not private. Can you trust your smartphone to [email protected] double-duty as your ELD? Nickisha Rashid Page 27 Rosenau Transport CANADA National Accounts Manager employees throw their support Page 41 National Research 21 416-614-5824 behind Mazankowski Alberta Council of Canada puts today’s Mark Lee [email protected] Heart Institute. trucking technology to the test for To service your truck, do you go Denis Arsenault SmartWay program. for the expertise of a dealer or the Quebec Accounts Manager familiarity of a small independent 514-938-0639 ext. 2 shop? [email protected] Tony Jelicic 22 Regional Accounts Manager Rebecka Freels 416-614-5813 The reality of building your brand so [email protected] it separates you from the competition. Doug Copeland Regional Accounts Manager 28 905-715-9511 Maintenance [email protected] Just because it’s sunnier and warmer Paul Beelien doesn’t mean you should neglect Regional Accounts Manager necessary services on your truck. 416-614-5806 [email protected] 45 Truck West is published monthly by In-Brief Newcom Business Media Inc. Doepker adds the Edmonton Trailer Manufacturing line to its portfolio; Chairman & Founder: DTNA adds to its aftermarket and Jim Glionna operations teams. President Joe Glionna Vice - President Melissa Summerfield Director of Circulation Pat Glionna Subscription Inquiries Lilianna Kantor Phone: 416-614-5815 6 12-13 Fax: 416-614-8861 Editorial Cross-border Email: [email protected] What will really get autonomous Second phase of EPA’s GHG standards RETURN UNDELIVERABLE CANADIAN ADDRESSES TO: CIRCULATION DEPARTMENT, TRUCK NEWS vehicles on the road? takes a lot more into account than 451 ATTWELL DR., TORONTO, ON M9W 5C4 tires; today’s hot topics – ELDs, PUBLICATIONS MAIL AGREEMENT NO. 40063170 CUSTOMER NO. 4006214 9 autonomous trucks, and Donald Trump In Every Issue

TRUCK WEST is a proud member of the following trucking associations: Cross-border – open Omnitracs Outlook 2017. 42 Mark Dalton in… Transport Canada takes part in The Mark Dalton Project Green Truck Summit panel 14-15 MANITOBA TRUCKING ASSOCIATION BC TRUCKING ASSOCIATION

SASKATCHEWAN discussion on how government Cross-border 44 Newland Transport TRUCKING ASSOCIATION can abet truck technology. Omnitracs addresses in-cab video at Outlook 2017; FMCSA director 46 Last Word: 10-11 advises companies not to wait on ELD Weathering the storm Business implementation. Daimler’s Martin Daum takes on and never saying die. We acknowledge the financial support of the new challenge to lead company’s Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage. truck and bus division.

April 2017 • Truck West 5 EDITORIAL

Derek’s deliberation Accepting that no one is to blame could be hard pill for public to swallow

While I was at Omnitracs Outlook down any and all roadways in North globally, and it is estimated that it sible for the accident. It would be a 2017 in Phoenix recently, I was part America, or will they be limited to could be the leading cause by 2030. technology glitch, having to do with of a media luncheon that included certain primary networks? These collisions cost US$518 billion the vehicle itself, GPS co-ordinates, a handful of representatives from But what about public acceptance? annually. or software…who knows? Which is US media outlets – I was the lone According to the Association So, if there are 1,440 minutes exactly the point…who knows? Canadian at the table – and various for Safe International Road Travel per day, which there are, that’s 2.3 This new reality will be much executives from Omnitracs, includ- people who die every minute as a more difficult for the public to get ing CEO John Graham. result of a vehicle collision. Needless used to. When a person dies in a car Graham had opened the confer- to say, as you are reading this accident, someone must be held ence a day prior with the resounding column, someone, somewhere, died accountable. theme of moving forward, embrac- in a car accident...more than one Granted, I do believe with autono- ing new technologies, and even wel- person in fact. mous vehicle technology, collisions coming futurist Jim Carroll to place I say all of this for one reason: the will drop drastically. I would go an exclamation point on the topic. public tends to accept the fact that so far as to say they will be almost During the lunch, we discussed accidents happen, and people die as non-existent. Hence, the push from several technology-driven topics, a result of those accidents. And why many to get autonomous vehicles including the notion that perhaps are they accepted? Because human on the road. the idea of autonomous trucks – error is acceptable, and when an But when something does which was one of the most talked accident happens, it’s easy to place happen, the ramifications will be about subjects during the three-day blame on one or more human much more severe. TW conference – has been overhyped; a beings who were responsible, and question Graham posed to the table. say, ‘It was their fault.’ No one denies that autonomous But what about when an accident trucks are coming. Where people happens and it involves an autono- tend to differ is when it comes to mous truck, and ‘it’ is to blame? timing. If someone dies as a result of this Some good points were raised (ASIRT), 3,287 people die every day collision, it will not be quite as easy during the lunch when it comes to as a result of road collisions, and for the public to accept. There will timing and what could get in the in the US, 37,000 people die each be no person they will be able to way of autonomous trucks hitting year, with an additional 2.35 million point the finger at and say, ‘It was the road sooner rather than later. injured or disabled. In Canada, there his/her fault.’ Instead, there will Derek Clouthier can be reached Government regulation was one, were 1,834 motor vehicle fatali- have to be some kind of inquiry to by phone at (403) 969-1506 or by as was the extent to which auton- ties in 2014, according to Transport determine what went wrong, and in e-mail at [email protected]. You omous trucks would be used. Are Canada. Road collisions rank as many occasions there will be no one can also follow him on Twitter at they really going to be able to travel the ninth leading cause of deaths or two people who will be respon- @DerekClouthier. Mark Your Calendar!

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6 Truck West • April 2017 SASKATCHEWAN Determining pre-existing conditions not driver’s jobs

Continued from page 1

The CTA would also like to long hauls. The finding showed that govern the transportation of as well as the association’s ability see the transfer of responsibility that 99.95% of long-haul and livestock in Canada, and under- to provide input, but stressed the amended to include a provision 99.98% of short-haul cattle arrived stands and accepts that societal importance of not putting undue mandating the physical presence at their destinations injury free. expectations regarding farmed responsibility on the for-hire of the party loading an animal. “We take all aspects of animal animal welfare, which extends to carrier and driver, as many issues The proposed regulations state welfare very seriously, includ- transportation, is becoming more may not be apparent to a driver. that the receiving party must be ing transportation,” said Schmid. of a concern for Canadians,” said “Liability should not be assumed present upon the animal’s arrival, “The vast majority of beef cattle CTA’s policy analyst director, by the carrier and/or driver to but, as the CTA points out, the transported arrive at their desti- Lak Shoan. determine and be responsible condition of the animal on arrival nation in good condition.” “We support further clarify- for the pre-existing condition is largely dependent on the condi- The CTA also indicated that it ing expectations for all parties and health of the animal prior to tion they were in when they were welcomed the move to an out- involved in livestock transpor- loading,” Ewart said. loaded onto the truck. come-based regulatory frame- tation, including those that load She added that the STA was also “Placing the onus on a driver to work, saying it was appropriate for and unload livestock as part of the pleased to see documentation know whether an animal is unfit the provisions under ‘knowledge transportation process.” requirements around feed, water, or compromised for transport and skills.’ Ewart said the STA is also a and rest, and that it should apply should not fall to the carrier and/ “In general, the CTA supports strong supporter of updating the to all who transport animals, not or driver to determine whether efforts to strengthen the rules transportation of livestock rules, just commercial carriers. TW an animal’s condition has deteri- orated during transport,” Ewart said. “Some of the current wording around the transporting of unfit and/or compromised animals could result in unfair and unwar- ranted penalties being brought against the carrier and/or driver.” Alberta Beef Producers (ABP) A Cool Engine is a Happy Engine. was another organization that provided feedback into the pro- And a happy engine has its benefits: peak performance, more power and less maintenance. Howes Oil Enhancer lowers operating temperature keeping your engine cool. It not only extends posed changes to the rules for the life of your oil – it also reduces metal-on-metal wear and protects internal engine components. transporting livestock. Use it at every oil change as part of the ultimate Howes preventive maintenance program. Some of ABP’s key areas of emphasis were the necessity for regulations to be science- and out- come-based, rather than prescrip- tive requirements; the need for flexibility within the regulatory framework to deal with unforeseen circumstances that arise during long-distance livestock transportation; an assessment of Canada’s transportation infrastructure, including rest areas; and its opinion on the require- ment that the receiving party be present during arrival. “The proposal for transfer of responsibility that would require a person or persons to be physically present to accept incoming loads of cattle is unrealistic and imprac- tical for the beef industry,” said Karin Schmid, beef production specialist with ABP. Schmid cautioned that when From the trusted making amendments to what she makers of Howes Diesel Treat called ‘fairly robust’ regulations and Meaner Power Kleaner. that protected beef cattle welfare during transport, it is important to do so in a positive manner. “When making changes to these types of regulations,” she said, “it is important to ensure that unin- 1-800 GET HOWES (438-4693) tended consequences of regula- www.howeslube.com tory changes do not negatively impact the positive welfare out- comes currently experienced by beef cattle during transport.” To accentuate this point, Schmid pointed to research by Agriculture and Agri-Food Canada, which was conducted on more than 9,000 loads and close to half a million cattle on short and April 2017 • Truck West 7 SASKATCHEWAN What’s the STA’s 80th Continued from page 1 most rewarding changed, especially in the world of trucking, but as Ewart points out, career decision today’s challenges do not over- shadow those the STA faced in the past, such as the Great Depression, you’ll ever make? Dirty Thirties, the Second World War, and the Wheat Pool collapse. Earning the CCLP® designation is easily the single best thing you But that doesn’t mean that 21st can do to boost your career prospects. It can set you up for better century issues are a cake walk. pay, more advancement opportunities, and a range of management “Today there are more highways, pathways and options across the sector. Plus, you’ll develop and larger companies and more tech- demonstrate cross-functional capabilities that can deliver better nology,” said Ewart. “Life may be business results—and more personal job protection. Depending easier now, but the trucking indus- on your background, your CCLP designation might be only try can still be difficult to navigate. FRXUVHVDZD\&DOORUFOLFNWR¿QGRXWLI\RXTXDOLI\IRU advanced standing. Or just get started. Technology is a major factor that Your best choice for did not exist back then, and it plays complete career-long OHDUQLQJ FHUWLÀFDWLRQ www.citt.ca t 416.363.5696 a role in regulations issues.” in supply chain logistics Ewart said one of the STA’s found- ing member’s businesses was built ®CCCLP &,77&HUWLÀHG/RJLVWLFV3URIHVVLRQDO LVDUHJLVWHUHGWUDGHPDUNRRI&,77 on a single Model-T truck, while today, road tests are being done on 80,000-kg vehicles, even some that drive themselves. Asked to pinpoint a turning point for the STA over its eight decades, Ewart underscored its finding of Highway Agencies Limited in 1955, something that changed everything for the association. “We had a new name and a trucking-specific insurance company that generated revenue, making the STA more powerful for its members,” said Ewart, adding that many trucking associations must have a backup plan for funding, a reality for non- profit organizations. “The early members who had the vision to establish Highway Agencies set the STA up to not have to rely on government funding to keep running. This will ensure the STA is always looking out for its member’s interest first and foremost.” Sixty years later, Ewart said the STA is fully independent and can dedicate itself to applying political pressure on behalf of its members without fear of having funding taken away. Along with the STA, the British Columbia Trucking Association, Alberta Motor Transport Association and Manitoba Trucking Association, work collaboratively as part of the New West Trade Partnership, something Ewart believes was a natural progression to have the four Western Canadian associations work together more often. To mark its 80th anniversary, the STA thanks its long-serving and most recent members, as well as all who have made the milestone possible. “Our current membership and current board are a mere fraction of the people who made it possible for the STA to reach this point,” Ewart said. “To our members who have been with us from day one, to the ones who joined yesterday; from industry experts to industry sales people – we thank you for choosing to provide your time, your intel- ligence, dedication and dollars to create and maintain the STA.” TW 8 Truck West • April 2017 CROSS-BORDER Getting ZEVs on the road Green Truck Summit panel addresses how government tackles greenhouse gas emissions from transportation

By Derek Clouthier “It’s clear government has an important role to play,” Proctor said INDIANAPOLIS, INDIANA of ZEV technology and adoption. Jodi Proctor, director of clean Also part of the panel was Jack air policy analysis for Transport Kitowski, division chief of mobile Canada, said when it comes to zero source control division for the emission vehicles (ZEVs), “Range California Air Resources Board, and anxiety is one of our biggest con- Reuben Sarkar, deputy assistant cerns that needs to be addressed.” secretary of transportation for the Both the Canadian and US gov- US Department of Energy. ernments touted the measures each Each underscored the impor- are taking to encourage the use tance of zero emissions technology of ZEVs during the Green Truck and how each work to bring options Summit March 14 in Indianapolis. to the market. TW Proctor was part of a panel discussion, and she highlighted how Canada’s government has placed a high emphasis on climate change and reducing greenhouse gas emissions. Proctor also underscored the close relationship between Canada and the US. “Policy decisions taken on one side of the border have an impact on the other side,” she said, adding that despite the importance of work trucks to the North American economy, there is still a need to make improvements for the sake of ANY ROAD the environment. Each day, 10 million trucks cross the Canada/US border, with approximately two-thirds of the countries’ trade moved by a truck. ANY LOAD Canada’s climate change agenda is based on estimates that a changing climate could cost the country $21-$43 billion per year by 2050. CBX SUSPENSIONS. LIGHTER. STRONGER. MORE BRAKE OPTIONS. The government focus, therefore, is to concentrate on accelerating OPTIONAL innovation and supporting clean technology. TM Proctor said transportation CBX Suspensions available with Series accounts for 24% of total GHG emis- AIR DISC BRAKES advanced P89 disc brakes and sions, of which, heavy-duty vehicles make up 32%, with a projected industry standard drum brakes. increase of 20% by 2030. “In short, transportation really CBX Series top mount and underslung needs to be part of our climate ﬁ xed frame air-ride suspensions are change efforts,” said Proctor. engineered to cover more applications The Canadian government has than ever before. set a floor price for carbon emis- From grueling highway miles, to sions of $10/ton in 2018, rising to brutal off-road work, and with models $50/ton by 2022. Provinces and 1 1 ranging from 23,000 to 30,000 lbs.,* Available with smaller 12 ⁄4˝ x 7 ⁄2˝ drum territories have a choice to use a there’s no road that can’t be traveled, brake conﬁ gurations with 5˝ axles. carbon levy or cap and trade, with and no load that can’t be hauled, with all revenues staying in the province SAF CBX and CBXu suspensions. where they are generated. Proctor said new technologies * CBX25/30 model – 30,000 lbs. capacity at will play a major role in the long- creep speed only. term reduction of GHG emissions, highlighting ecoTechnology for LEARN MORE ABOUT vehicles, such as the 6x2 axle tech- P89 SERIES DISC BRAKES nical assessment program, vehicle cooperative truck platooning study, which Canada is conduction with www.safholland.us 1-888-396-6501 the US, and the heavy-duty vehicle tire market study to help discover © 2017 SAF-HOLLAND, Inc. All rights reserved. lower rolling resistance options. April 2017 • Truck West 9 BUSINESS Martin Daum to lead Daimler’s global truck and bus division In one-on-one interview with Truck West, Daum credits team with his advance

By James Menzies global position of Member of the Bernhard, who said he was leaving Board of Management responsi- Daimler for personal reasons. PORTLAND, OREGON ble for Daimler Trucks and Buses, “This was a difficult one,” Daum When Martin Daum got the call he felt a sense of responsibility to said of the decision to accept the from Stuttgart, Germany, asking accept. The position was vacated promotion in a one-on-one inter- him to take the recently vacated unexpectedly by Dr. Wolfgang view with Truck West. Daum has Martin Daum, former head of DTNA, is returning to Germany to lead Daimler’s global truck and bus operations.

led Daimler Trucks North America since 2009 and the company soared to new heights under his leadership. During his time in that role, he spoke often of his love for the North American market and life in the US. “I would say it was the responsibility I feel,” he continued. “It started with a huge vote of confidence from (chairman of the board) Dr. Zetsche and the super- visory board. They said ‘You’re a natural candidate, you have the experience’.” Daum’s varied background includes roles in truck sales, production, engineering, and finance. But what he’s most proud of is the team he assembled in Portland and he credits those people with the growth Daimler achieved in North America under his watch. “We were able to form a really high performing culture in the US and we want that around the globe,” Daum explained. When offered the top job, Daum saw an opportunity to give back to the organization that has entrusted him with so much responsibility over the years. “I worked my entire life for Daimler and I owe the company,” Daum said. “I was given respon- sibilities, I wondered why they did that at the time. I never failed them so they had confidence in me, but that was pretty coura- geous. I owe the company; I’m a good soldier.” Most important, however, was the support of Daum’s family. “My wife completely under- stood,” he said of the opportunity. “I wouldn’t have done it without her full support.” Asked what he was most proud of accomplishing as head of DTNA, Daum said it’s about the “high octane” team he assembled. “Every single person, I would hire again,” he said. 10 Truck West • April 2017 Daum also credited the people ing it to the North American areas of the business. If it was just place, every segment – vocational, involved in DTNA’s dealer network. market. a matter of pounding the table and on-highway, day cab, specialized, “When I took over, it was a “It’s a singular event, but it’s a demanding higher market share, Canada, Mexico – everywhere. pretty tense relationship (with basic example of what we can do Daum joked, every CEO would just That is the secret. We are not done dealers),” he acknowledged. “They with technology,” he said. “We do it beat the table harder. yet.” agreed they would have to ramp in other areas as well and you’ll see “For me, market share is the As for the transition, Daum took up their game as we were going to more of that. That’s the true power result of great product, of listen- his seat on the board March 1. His ramp up our game.” of Daimler globally, to have these ing to the customer, and giving replacement in North America He added being on the edge of strong local branches that can them great service in the market,” has not yet been named, but technology was another contribu- be so much stronger if they work Daum said. “To have market share Daum said the company has many tor to the brand’s growth. together on a global scale.” at that level, you have to be good at worthy successors to consider. “Daimler is uniquely posi- Asked about the unprecedented everything in every market. When “I can say for sure, we have such tioned today to be a global power- market share DTNA achieved I started, I remember in Germany an incredibly strong bench that I’m house,” he said, “because we have under his leadership, Daum said people asking me, where should we sure we’ll have an incredible and the strong local brands in every it was the result of focusing on all attack? I said everywhere. Every great successor,” Daum said. TW single location – Japan, Brazil, Europe, and North America – with their own strong engineering bases. In every one of those four regions, we could live com- THE BEST TANK LEASING EXPERIENCE pletely independently. But how much more can we do if we link those four individual power- IN NORTH AMERICA houses together and benefit from each other, where not every one has to invent everything at the same time?” He cited the US launch of the DT12 automated manual transmission as an example. But while much of the engineering that went into the design of the transmission occurred elsewhere, Daum was adamant production occur on these shores. “That was a huge discussion,” he said about the decision to bring production to Detroit. “It took my whole authority to say, I’m not doing it for the US if I have to KEVIN QUICK import, I want it localized, I want VP, BUSINESS DEVELOPMENT, that US label.” WESTERN CANADA At the time, some thought US [email protected] demand would not exceed 12,000- 1 888-407-3830 15,000 units. “I think our capacity at the 20th moment is north of 60,000 and we anniversary will need every single one for the North American market. We would love to export it to other Daimler Chemical Crude Oil Food Grade Hot Products Compressed Gas Dry Bulk FRP/412 Petroleum markets but we need it here in our own market,” Daum said. The success of the DT12 rollout is a source of pride for Daum, as Transcourt supplies equipmentuipment all across CCanada and the United States. Wee have a large ﬂeet ﬂeeet of ttankersanke sa aavailablevailabble forfor it involved taking a technology Petroleum, Crude, Chemical, Food grade / Sanitary, Dry Bulk, Propane/LPG and FRP/412. developed by Daimler in Europe www.transcourt.com and quickly and effectively bring-

THE FUTURE OF TRUCKING: An inside look at the start of a new era

Game changing technologiesechnologiees Find out during two engaging panel sessions, moderated combined with tumultuousumultuouss sshiftshifts inin by Truck West editors, and a keynote luncheon address workplace demographicsgraphics willw ssoonoon from Trucking HR Canada’s Angela Splinter. greatly transformm our industry.indusstry. AllA at MTA’s 85th Annual General Meeting. What strategies and practicpracticesces willwill April 7, 2017 Manitoba’s motorr carriers nenneeded ttoo RBC Convention Centre, 375 York Ave, Winnipeg adopt to thrive inn the futurfuture?re?

Also join us for a night of comedy and dance at the Spring Gala.

To find out more and to register call: 204-632-6600

April 2017 • Truck West 11 COME SEE US AT EXPOCAM CROSS-BORDER

BOOTH #4563 Taking more into account More technology taken into consideration in Phase 2 of EPA emission standards

By Derek Clouthier that upfitters will be able to work more closely with OEMs and be INDIANAPOLIS, INDIANA more a part of the entire process With Phase 2 of the US of meeting the new EPA standards. Environmental Protection Stevens said that in the end, Agency’s (EPA) greenhouse gas what customers really want to see emission standards currently from the EPA rules is a benefit to being ironed out, for the first time, them, and that when fleets see a upfitters will see opportunities to reduction in their fuel usage, it is gain emissions credits. the benefit they are looking for. During a panel discussion at the Spears said the EPA does not Green Truck Summit March 14, require any specific type of tech- Matthew Spears, center director nology to be used in its first two of heavy-duty diesel standards for phases of the GHG rules, just that the EPA, outlined the differences a certain standard be achieved. between the first and second He added that there were TOTAL RUBIA OPTIMA phases of the fuel efficiency rules, several changes to Phase 2 from saying Phase 2 reaches much its original proposal due to the further into the technology pot to amount of stakeholder feedback include such items as the chassis CK-4 & FA-4 (tires, light-weight materials “We tried to and inflation systems), power- HEAVY-DUTY ENGINE OILS train (engine, transmission, and make it a very axle), idle reduction (automatic engine shutdown, stop-start, and interactive TO TAKE YOU FURTHER. hybrids), as well as additional credits for aerodynamic and process.” EVERY DAY all-electric options. –Matthew Spears, EPA The chassis manufacturer will also provide the upfitter with del- the EPA garnered leading up to egated assembly instructions for the drafting of the new rules. technology installation, which “We tried to make it a very inter- Spears said will create a compli- active process,” said Spears. ance responsibility for the manu- In the process of establish- facturer, as well as the upfitter. ing a pathway to meet the new Delegated assembly allows an emission standards, Spears said OEM to claim emission credits to the EPA did not assume an OEM the EPA for upfitter installed tech- would have to use delegated nologies. On the other hand, an assembly with an upfitter, but if upfitter can work out an agree- they did and it works out cheaper ment with a chassis manufacturer to get there, it would benefit both to retain the emissions credits for parties. the installation of a fuel-reducing Full implementation of Phase 1 technology, such as aerodynamic will be achieved by 2018 and was TOTAL RUBIA OPTIMA TOTAL RUBIA OPTIMA fairings. first introduced in 2014. The ruling 1100 15W-40 2100 XFE 10W-30 Tires were the lone item on Phase 2 is not yet final. TW included in the first phase of the TOTAL RUBIA OPTIMA GHG emissions standards for 1100 FE 10W-30 vocational vehicles, a point of contention for Ken McAlinden, manager for on-board diagnostics and regulatory compliance for the Ford Motor Company, who said IMMIGRATION it was too narrow in scope and LEGAL SERVICES failed to take other factors into WITH CONVENIENCE AND consideration. CULTURAL UNDERSTANDING McAlinden said GEM, which is a computer simulation of the tech- • Study and Work Permits • Temporary Visas nology used on a truck to deter- • Express Entry Applications mine emission credit value of any • Permanent Residence given technology, is better used in • Family Sponsorship & Appeals Follow us on Total Canada www.total-canada.ca the second phase, as it takes more • Detention Reviews into account when looking at a Rebecca J. Lockwood vehicle’s emission curbing efforts. >Ã>iÝVÕÃÛi>vw>ÌÜÌ Ì i Rob Stevens, vice-president >Ü"vwViÃv`> i ] vviÀ}iÝÌÀ> of strategy and engineering >ÃÃÃÌ>VivÀViÌÃ for upfitter Roush CleanTech, L>Ãi``>° said although Phase 2 is a more Energizing performance. complex model, it presented an >>`>\³£È{ÇÎää£ä Every day avenue and path for upfitters to vJVÜ`i}>°V> get to where they need to be. `>\³£Ç£Ó{x£ÎÇ vJ>ÜvwViÃw`>°V “It really does spell opportunity for all of us,” said Stevens, adding www.lockwoodlegal.ca 12 Truck West • April 2017 years. The first was continued calls provides the opportunity for trucks ATA president says Trump administration on Washington to get the ball rolling to safely operate at a much closer will empower trucking industry on issues important to the industry; distance. second was the building of coalitions; “This is about getting efficiency of and third was Truck PAC, an ATA ini- workflow,” said Graham, adding that By Derek Clouthier years away, but that industry has a tiative that aims to help get candi- the aerodynamics of trucks traveling role to play in its development. dates who understand the industry’s closer together is beneficial. PHOENIX, ARIZONA “The discussion of how that looks, needs and objectives elected. Graham said the lead truck in American Trucking Associations the framework of how that feels, Omnitracs CEO John Graham a platooning formation achieves (ATA) president and CEO Chris Spear is happening right now,” he said. echoed Spear’s theme of looking 4.5% fuel savings, while the trailing opened Omnitracs Outlook 2017 by “Trucking has got to be a part of to the future of trucking and not truck sees a 10% reduction. Graham telling attendees that he wants to that…we cannot be left aside and getting left behind. Graham pointed also addressed issues around driver be a partner, not an impediment, to leave the auto industry to define the to platooning, saying it will make fatigue, including what he called the newly-elected Donald Trump parameters of how that looks and trucking safer and more fuel effi- “wearables,” which help detect driver administration. feels. This technology is here, it’s now, cient, and that testing of today’s alertness and overall health. Spear said he believes Trump will it’s real. And this industry has to take various technologies was happening He said alert drivers not only drive be a catalyst of innovation who will its seat or it’s going to get left behind.” all over the world. more safely, but also more efficiently, empower the trucking industry, and After acknowledging the impor- When it comes to platooning and so the use of today’s technology helps not be a president who will favor addi- tance of the North American Free the distance trucks can safely travel the driver, fleet, general public and tional mandates. Trade Agreement (NAFTA) to the from each other, Graham said when environment. “He’s going to create an environ- trucking industry, Spear said there you take out the human factor of rec- “Who knows where this might go?” ment that empowers all of us to step were three tools that must be used ognition and reaction time and only Graham said of wearables. “But the up, to lead – not follow – and provide to get things done in the coming have to concentrate on brake lag, it technology is there.” TW an opportunity to help him achieve those lofty goals,” Spear said of President Trump. “It’s our obligation and our responsibility to step up and do something.” Spear said the trucking industry, and the general public, must wade If you’re there, we’re there... through the distractions surrounding the new president and focus on his actual policies, which he said are what truly matter. “This president has gotten into coast to coast power and taken a much different approach, very unorthodox,” he said. “I’m not talking about the 140 charac- ters, I’m not talking about the war on the media, I’m talking about the fact that he is the first president that I can recall in history who’s going to walk into Washington owing nobody anything. This president is pretty much a freelancer.” Spear told the audience that people should not worry about Trump’s tweets or battles with the media, but concentrate on his agenda and what it means to trucking as an industry. “If we can take the time to filter all that noise out and focus on the opportunities that lie ahead with this president, and the fact that he is not loyal to anybody in Washington, we could put some pretty big wins on the board,” Spear said. “And that excites me and my team. We have an opportunity to do some really amazing things.” One of those amazing things Spear highlighted was Trump’s proposal to put $1 trillion on the table toward infrastructure, something Spear said has not been done since former President Eisenhower’s administration. “As he takes more time to provide that detail, we need to be a part of The most . that dialogue,” Spear said, adding trailers that Trump’s motivation is not just The most . about trucking, but overall job growth locations and what’s good for the American economy. Ready to go when you are! “We’re the catalyst for all of that,” he said. “Our story resonates better than probably anybody else’s in 1 855 327 9757 Washington.” trailerwizards.com Spear said widespread adoption of autonomous vehicles is still 20 to 25 April 2017 • Truck West 13 CROSS-BORDER A silent witness Use of in-cab video helps, does not hinder drivers, says Omnitracs PHOENIX, ARIZONA Andrew Schimelpfenig of Omnitracs Safety Center of Excellence said employing the use of an in-cab video solution is an essential “reliable witness” in the event of an incident. According to Schimelpfenig, in-cab video, both facing the driver [email protected] and those that provide a driver www.kingtec-canada.com perspective, display the benefits of 1-800-309-8155 improved safety scores, save money due to the prevention of collisions, create additional driver account- ability, collects data before, during and after an incident, and reduces fleet liability exposure. “When something bad does happen, you want to be able to see what your driver saw,” explained Schimelpfenig, adding that video should be used to exonerate a driver and help train new, incoming drivers. Though he said many truckers are reluctant to accept a driver-facing camera, Schimelpfenig underlined the fact that the video can help determine if a driver did everything they could have during a particular incident, which not only provides a valuable tool to companies, but also relieves the conscious of the driver themselves, who may question if their own job performance following an incident. Omnitracs’ in-cab video solution does not broadcast live video, but is rather viewed only when an incident occurs or foul play is suspected. “When something bad does happen, you want to be able to see what your driver saw.” – Andrew Schimelpfenig

Some of the statistics Schimelpfenig revealed to those attending the Omnitracs Outlook 2017 session included the fact that in the US, each injury that results from an on-road incident costs trucking companies an average of $240,000; a highway fatality costs $11 million; and 81% of vehicle collisions are caused by passenger vehicles. “You should be very proud of the trend we are seeing in this industry,” Schimelpfenig said to those in attendance. He added that fleets using an in-cab video solution see a 35% reduction in vehicle-related incidents, 11% for those using electronic logging devices (ELDs). TW 14 Truck West • April 2017 bring the matter to the attention of ment, with employers, consortia/ Don’t get left behind Outlook 2017 attendees. third-party administrators, and FMCSA director stresses the importance of The mandate will create a data- medical review officers report- base that will essentially act as a ing on drug and alcohol violations planning ahead of impending ELD mandate driver background check for carri- and substance abuse profession- ers, indicating whether the driver als reporting on the rehabilitation By Derek Clouthier lyzed, which is intended to shorten has any previous incidents involv- process. the inspection process, and viola- ing drugs or alcohol and whether Employers will be required to PHOENIX, ARIZONA tions identified are manually con- they went through the mandatory query the Clearinghouse for two With the US electronic logging firmed by the enforcement official. return-to-duty drug and/or alcohol purposes: pre-employment screen- device (ELD) mandate set to come If no violations are detected, the rehabilitation process. ing and annual verification. There into effect this December, being data transferred to the officer is This was something DeLorenzo will be no cost to the driver for prepared, knowledgeable, and com- then deleted. Only when a violation said is currently not available and will their data being entered into the pliant with hours-of-service (HoS) is confirmed is the data retained as help carriers better determine which Clearinghouse, but there will be a are what carriers should be focus- supporting documentation. drivers they want to bring on board. charge to carriers that utilize the ing on now. This was the message Some technical requirements The Clearinghouse will have a system; the amount is yet to be from Federal Motor Carrier Safety included in the ELD mandate are reporting and querying require- determined. TW Administration (FMCSA) director that dates and times must be auto- Joe DeLorenzo during his address matically obtained without exter- LIFT YOUR BUSINESS TO A NEW LEVEL! at Omnitracs Outlook 2017, who nal input, the speed threshold must gave an overview of what to expect not exceed 5 mph, vehicle location in the next eight months leading up must be within no less than one to the new ELD rule. mile of accuracy when on duty and DeLorenzo said the number 10 miles when operating under per- one issue to ensure the transition sonal conveyance and upon power- to ELDs goes smoothly is to plan ing up the truck, and the ELD must accordingly and avoid the human monitor engine hours and vehicle tendency to procrastinate. miles. “If you’re a driver who fills out a “The key to this whole thing is logbook, then you need an ELD,” going to be how are we all commu- DeLorenzo said, adding that one of nicating?” DeLorenzo said. the biggest mistakes people make is to take a new rule like the ELD Coming down the pike mandate for granted until it sneaks Another piece of regulation up and bites you. coming to the US transportation In addition to the mandatory use industry is the Drug and Alcohol of an ELD, major components of the Clearinghouse. The legislation is www.premiertruckbody.comww • [email protected] rule include the minimum perfor- not set to see implementation until mance and design standards of the 2020, but DeLorenzo wanted to device, measures to prevent harass- ment, and requirements for HoS supporting documents. DeLorenzo ACROSSACRO CANADA, said ensuring drivers are compliant FFOROR DURABILITY ANDAN QUALITY, with their HoS will be the key focus moving forward. TRUSTTRUS TREMCAR “Make sure your drivers know what they have and know how to use it,” DeLorenzo said of the use of ELDs and what will make the process easier when a driver is inspected by an enforcement officer. “The more a driver knows, the easier it is for the law enforcement officer.” Of the possible exemptions to the PETROLEUM B-TRAIN TC-406 ELD rule, the one that concerned TRI AXLE CRUDE DeLorenzo the most was for “those using paper records of duty status (RODS) for not more than eight days during any 30-day period.” DeLorenzo said the last thing he wants to happen is to have a driver be asked to do a job on day seven and realize that they must now start using an ELD for their HoS or risk not being in compliance with the use of a paper log. CRUDE TC 407 B-TRAIN TRI AXLE DRY BULK Data transfer was another issue DeLorenzo discussed. In addition to electronic transfer CALL US TODAY! via e-mail and web services, when SERVICE CENTRES a driver must produce their RODS to an enforcement officer roadside, SASKATOON, SK (306) 931-9777 the driver can do so in one of two WEYBURN, SK (306) 842-6100 ways: a printout or by direct screen EDMONTON, AB (780) 371-1579 display. Electronic data transfer can also LEASING & TRADE-INS Darren Williams Gilles Rondeau Ken Smelski Marlene Chalmers be done via USB or Bluetooth. The VP Sales Manitoba & SK Alberta & BC Tank Leasing Sales Manager Manager data transferred to the officer is fil- [email protected] Sales Manager www.tremcar.com [email protected] [email protected] [email protected] tered through eRODS to be ana- April 2017 • Truck West 15

CROSS-BORDER Getting ahead of the ELD mandate Panel advises small carriers not to be intimidated by ELDs

By Derek Clouthier companies that are nervous about ers could see some negative effects Wegier told attendees that there making the change to e-logs as a moving to ELDs, as it will be diffi- were far more positives to ELDs PHOENIX, ARIZONA child going to the doctor to get a cult for them to tailor their service than negatives, and praised attend- If you’re a small carrier that oper- shot – they worry about for the the way they have in the past for ees saying that each were already ates in the US, there are certainly entire time leading up to the shot, their unique needs. But he added brilliant business people, and they concerns when it comes to prepar- but in the end, it’s never as bad as that using ELDs would eventually wouldn’t be in their current posi- ing for the electronic logging device they thought it would be. bring more business to a carrier, tions if they weren’t. (ELD) mandate set to come into Lee admitted some smaller car- which should be every company’s “So trust yourself to adopt this effect this December. riers that deal with niche custom- main goal. new technology,” she said. TW Compared to most larger carriers, which often operate with a signifi- cantly larger staff – each dedicated > GREAT PAY to a specific area of interest for the company – smaller businesses get > GREAT BENEFITS by with much less, both in terms of > GREAT COMPANY employees and budget. WE'RE GROWING Tess Wegier, manager of Trupath Systems, recognized these con- AND NEED DRIVERS AND OWNER OPERATORS!! cerns when it comes to ELDs during a panel discussion at Omnitracs PROFESSIONALS NEEDED FOR SPECIALTY WORK Tanker Experience, Super B Mountain Experience Outlook 2017, saying some smaller Hauling Bulk Liquids and Haz Mat materials carriers see the new rule as a finan- and Fast Cards an Asset cial burden that will take a lot of time and effort to implement into their business operations. “People are often afraid of what they don’t know,” Wegier said of ELDs. “Everyone is afraid of change. Something like this can rattle a driver’s world when they’ve been doing the same thing for 30 years.” But Wegier is confident that once drivers and companies see the benefits of ELDs, that attitudes will > Call Tom or Ravi (604) 882-1518 brighten. > Email Resume to: [email protected] www.alchemistspecialtycarriers.ca “Often times, the biggest resisters become the biggest cheerleaders,” she said. Trupath is one company that can help with that transformation, as Wegier said, as it aims to help companies make the transition from accept the challenge paper logs to ELDs, holding the company’s hand through each and every step to make the process as Siemens Transportation Group Inc. easy as possible. Wired Truck is another company that helps with that process, CEO Jimmy Lee explained. Lee said ELDs help companies become better businesses, elimi- nating many of the unknowns and risks that come with the use of paper logs, as well as improving the bottom line. “(ELDs) are a tool that needs to be trained into our lives,” Lee said. Lee stressed the importance of carriers being ahead of the game when it comes to ELDs, and not waiting until the last minute to integrate them into their business model. One of the best ways to speed up that process, Lee said, is to identify Hiring Company Drivers and Owner Operators for our Domestic & U.S. Fleets a ‘driver champion’ to lead the initiative, and others will surely follow. Beneﬁts beyond the paycheck include: Upgraded Fleet, Achievable Safety Bonus, Bobby Shanholtzer, president of Referral Program - $1,000 and Rider Policy GoRoadSmart, agreed that waiting We work hard to be the best and so do our drivers! will prove to be a mistake. Contact us at [email protected] or 1.888.878.9585 to see how “It’s a fact that those last three we are diﬀerent from the rest months are just going to explode,” Shanholtzer said of the countdown to the ELD mandate becoming law. Shanholtzer said he often equates April 2017 • Truck West 17

COMPLIANCE

Permits & Licensing ELDs on a smartphone: smart or not?

With a smartphone, you don’t the device needs to capture and for five-and-a-half years. have to wonder about anything communicate. Most people don’t keep a smart- anymore. All the answers are at • Can you take ELD data from phone for that long. Where is all your fingertips. your smartphone app and use it that distance data kept? How do How tall was John Wayne? 6 foot for IFTA and IRP? HOS and dis- you get it when the IFTA auditor Sandy Johnson has been man- 3. Who won the 1942 World Series? tance-based tax reports are very calls? aging IFTA, IRP, and other fleet The St. Louis Cardinals. different. One focuses on the • Everyone has an app on their taxes for more than 25 years. No discussion, no arguments, no driver, the other on the truck. IFTA phone that they never open She operates FleetTaxPro.com, fun. requires licensees to preserve all because it’s buggy and the devel- which provides vehicle tax and But you know what smartphones records used to create quarterly tax oper isn’t around to support it. An licence compliance services for aren’t always good at? Phone calls. returns and/or annual tax returns ELD is too important to fall into trucking operations. She can be You can make the same compar- for four years from the tax return that category. Beware of opportun- reached at 1-877-860-8025 or ison between an electronic logging due date or filing date, whichever ists looking to cash in on desperate www.FleetTaxPro.com. device (ELD) and a full-blown fleet is later. IRP requires fleets to pre- truckers. management system. serve records for three years after Before you ask Siri which app your logbooks or IFTA and IRP ELDs are intended to do one the close of the registration year. is best, review the ELD rule at filings for advice. thing: track the driver’s activity so If you also use GPS data for IRP www.FMCSA.dot.gov and talk to Just make sure you have good cell it’s easier to comply with hours-of- licensing, you’re obligated to keep it the service bureaus that handle reception when you call. TW service rules. A fleet management system is focused on the vehicle’s activity. For many fleets, these sophisti- cated tools are indispensable for running the whole business, from dispatch to compliance to maintenance to billing. Can a fleet management system include an ELD? Sure. Many fleet management systems now have ELD functions that meet FMCSA requirements. Since the fleet management system has hardware and software on board for monitoring the truck, it’s not a huge leap to use the same basic technology to record driving time, location, and other data about the driver. But some people just need the ELD. What could be simpler than logging HOS on a smartphone? It makes sense because the device stays with the driver, which is what the HOS legislation is written to track. Well, the smartphone, as amazing as it is, has some limita- tions as an ELD. Here are some things to consider: • Does it meet the ELD standard? FMCSA makes it crystal clear that requirements for an ELD on a smartphone are the same as a dedicated device, including the fact that it has to sync up with the engine control module to automatically record engine power status, vehicle motion status, and other data. • What if something happens to the phone? If your ELD lives on your phone, you need to understand the consequences of moving the truck when your At Hyndman, you can achieve a good work/life balance that phone is dead because you forgot allows you to work smart, earn a good dollar and get back home a charging cable, dropped it on the pavement, or left it at home. to your family, friends, and community. Choose Hyndman today! • As a fleet owner, should you supply the phone? If the driver supplies his own device, and it functions as his ELD, he’s respon- (800) 499-4997 | DriveHyndman.ca sible for making sure that the bill is paid and the data plan can accommodate all the information April 2017 • Truck West 19

OPINION

You say tomato, I say tomahto Choosing a maintenance service provider Do you go for the familiarity of a small independent shop, or the expertise of a specialized dealer?

I spend a considerable sum on pre- works on them all the time. of both worlds when I used a small ventive maintenance on my trucks. It’s something to consider. We’re shop franchised to a main dealer, A fourth generation trucker and In the long run, it’s the best way to not just talking about bits of metal but that turned out to be a com- trucking journalist, Mark Lee uses avoid unnecessary bills. wearing out, those days have long plete nightmare and I’m still his 25 years of transcontinental truck- It’s very easy to spend a dollar gone. Now, it’s sensors and modules dealing with some of the issues ing in Europe, Asia, North Africa and trying to save a penny, except when that need attention. You can’t just arising from it. now North America to provide an it comes to trucks. It’s never just a look at a part and see that it’s on its Instead of getting the best of both alternative view of life on the road. dollar, but lots and lots of dollars. last legs, so you need an expert. worlds, I ended up getting the worst The implications are far greater Which basically means that you of both and it definitely didn’t save My trucks are in decent shape, than a hit to the back pocket, too. need two different shops to prop- me any money. Not only were they so even though it worked out at Breakdowns at the side of the road erly take care of your truck – a more expensive than a main dealer a higher cost than I first hoped, or out-of-service violations could smaller shop to take care of it in shop – despite a cheaper hourly in the long run it will still be land you in hot water with your general and a main dealer shop to rate – but I’ve ended up having to cheaper than leaving things to carrier or customer, so it’s essential deal with the electronic wizardry. pay another shop to double-check chance. That’s the most expensive to have a proper preventive mainte- That’s the conclusion I’ve arrived everything they’ve done, with very preventive maintenance strategy nance program in place. at. I thought I had found the best disappointing results. of all. TW However, that’s not as easy as it sounds. First, you need to find somebody to do the work. The whole idea is to ultimately save money, so giving somebody carte blanche to change out parts that may fail is not going to achieve that. It may almost guarantee that you never break down or have an issue with the DoT, but it won’t be saving you money. This is where it gets difficult; do you use a main dealer or a smaller shop? There are positives to both. A main dealer will have lots of experience with your particular truck model and will know what needs to I thought I had found the best of both worlds when I used a small shop franchised to a main dealer, but that turned out to be a complete nightmare and I’m still dealing with some of the issues arising PUT YOUR CAREER IN DRIVE! from it. be looked at, but they’re also pretty Join our award-winning culture and see why Drivers choose Bison! busy guys and it’s difficult to build a relationship when you’re dealing with a different person each time NOW HIRING: you go to the service desk. At dealerships, there are always any ∙Canada/US Lanes ∙Owner Operators number of different technicians that could be assigned to work on ∙Company Drivers ∙Team Drivers your truck. Using a smaller shop will give you that ‘part of the family’ feeling. The same face greets you as you approach the service desk and the CONTACT US TODAY! same guy will be turning wrenches on your truck. But, they won’t know the intricate details of your par- 1.800.462.4766 | [email protected] | bisondriving.com ticular truck model as well as the Bison Transport is committed to Employment Equity & Diversity stranger at the main dealer who April 2017 • Truck West 21 OPINION

Communicating strategically The reality of building a brand

When business leaders talk it’s a set of perceptions and images because they are clear in about rebranding, they often that represent a company. It’s the what they deliver. Brands think a makeover will fix what- essence or gut feeling a person has that work do so because ever ails their operation. But about your product, service, or the entire organization – charismatic and iconic brands organization. from the shop mechanic, to Rebecka Freels, former CTA and OTA are meticulously crafted from Motivator Jim Rohm put it very the dispatcher to the fleet communications director, operates a self-knowledge. simply: successful communication drivers – know exactly who Calgary-based marketing, communications, But let’s start with what a brand (and that includes branding) is the organization is and how and events practice with clients in the really is. A brand is whatever dif- 20% what you know and 80% how their function helps deliver transport industry. Reach her at ferentiates you from your compe- you feel about what you know. that experience. [email protected]. tition. It’s not just a logo, product Amazing brands resonate with Branding is so much more or the color of your packaging – both customers and employees than having a nice logo, in Branding/ rebranding CHRISTINE WOOD requires a great fail because they don’t bother to Missing Since: August 19, 2016 do their homework. Leaders mis- Date of Birth: February 17, 1995 deal of hard work. takenly believe that a fresh coat of Missing From: Winnipeg, MB paint is all that is required. They Height: 5’6” There simply are Build: Average build too quickly jump into picking a Eye Colour: Brown no short cuts. color and typeface for their logo Hair Colour: Brown and then dream up a new tagline Additional Christine may have dyed Information: her hair a different colour an attractive color, typeface, and or slogan. so on. To be truly ‘on brand’ means Branding/rebranding requires all the people in the organiza- a great deal of hard work. There tion know exactly what the brand simply are no short cuts. The first values are and deliver the brand step involves deep reflection. IF YOU HAVE ANY INFORMATION ABOUT THIS MISSING CHILD, PLEASE VISIT OUR WEBSITE OR CALL US TOLL-FREE promise every single time. What is it you want the organiza- missingkids.ca 1-866-KID-TIPS tion to be – what is the organiza- (1-866-543-8477) Research, research, OR CONTACT YOUR LOCAL POLICE DEPARTMENT. ALL CALLS CONFIDENTIAL. tion now?

missingkids.ca is a program of Child Find (Ontario) Inc. is an afﬁliate of the Canadian Centre for Child Protection Inc. research Then you need to conduct and trade-mark of Together, they provide missing children services in the Province of Ontario. Organizations that delve into extensive research – and that branding (or rebranding) often means lifting up every rug and opening every closet door and looking inside. How do internal and exter- nal audiences currently view your brand? You need to ask your employees what they think the brand is. Ask them how they think the company’s customers view the brand. Then go ask your stakeholders (customers, even regulators and competitors) what they think you are. Then talk to the people who aren’t doing business with you and ask them what they think your brand is. The only way you are going to obtain this information is from research conducted on your behalf via a third-party. Surveys and focus groups administered by a Canada’s Largest Inventory of neutral party are critical. Just asking your board, your staff, and your existing customers Isuzu Truck Chassis. doesn’t cut it. These groups are inherently We stock a variety of Dry Freight Vans, Dump Bodies, biased. Possibly because they don’t want to damage an existing rela- Landscape Tippers, Hooklifts, Flatdecks & Reefer Vans. tionship or they want to be kind – We are a National All Make Lease Company. only a third-party will unearth the real truth about how your organization is perceived. Check out our “Ready To Work” Inventory at This is no time to take short- cuts. Your brand is at the core of www.goldkeyisuzutrucks.com your organization. If you skip doing the in-depth 19545 No 10 Hwy, Surrey/Langley, BC, V3S 6K1 research required, chances are you will miss uncovering mean- 604-534-7431 • Toll Free: 1-800-811-1838 ingful insight that will lead to a great new brand. TW 22 Truck West • April 2017 ALBERTA Trailcon appoints a regional manager for Western Canada Brian Jones to oversee sales, operations, administration for company’s western markets

BRAMPTON, ONTARIO playing a role in Trailcon’s acquisi- Trailcon Leasing Inc. has named tion of the former Stewart Trailers Brian Jones as its regional manager last September. for Western Canada, overseeing “Since (Jones) joined Trailcon MAKE YOUR COMPANY sales, operations, and administra- two years ago, he has worked tire- tion for the Calgary, Edmonton and lessly to develop and service our Surrey markets. accounts in B.C.,” said Trailcon “My objectives within the new president Al Boughton. “He will role will be to strengthen our now be able to build upon this relationships among the three success, and provide our custom- branches in Alberta and B.C., and ers in Alberta with service offerings SAFER! offer a more comprehensive service that are the best in the industry. package to our western accounts,” As Trailcon celebrates 25 years in said Jones. “With the new shop in business, (Jones) and his team are Surrey, I’ll be able to review the well positioned to propel us into successful growth attributes of the next 25.” both our Calgary and Edmonton Dave Ambrock will continue his locations, as they went through management duties at Trailcon’s similar experiences of start-ups in Edmonton location, as will Nick the recent past.” Reid in Calgary, combining with A Free in-house visit by our Jones joined Trailcon in 2015 as Jones to grow the company’s busi- branch manager in Surrey, B.C., ness in Western Canada. TW health and safety advisor PMTC to address marijuana, ELDs, A confidential assessment SAFETY A report with action plan and sleep apnea at Calgary seminar EVALUATION CALGARY, ALBERTA impairment factors, testing capa- The Private Motor Truck Council bilities and company policy of Canada (PMTC) will be return- considerations. Free non-judgmental ing to Alberta this May to bring its Snider-Adler will also speak regional seminar series again to about sleep apnea to help attendees support and mentoring Western Canada. learn about workplace fatigue and Topic specific training Topic will include the ongoing its effect on drivers. analysis of marijuana in the work- Finally, with the ELD mandate MENTORSHIP Tools, tips, templates, and place, as well as sleep apnea and coming into effect in the US Dec. ROGRAM the impending electronic logging 18, Mike Millian, PMTC presi- P other safety resources device (ELD) mandate. dent, will discuss how Canadian Dr. Melissa Snider-Adler, fleets can ensure they are compli- chief medical review officer for ant with American regulations. DriverCheck, will address the The PMTC has also been ‘Canadian cannabis craze’ and its involved in consultations impact on the workplace safety. with Transport Canada on a “DriverCheck fields calls daily Canadian ELD law, something Get Started regarding concerns of cannabis Millian will also address during use in the workplace,” Snider-Adler the seminar. said. “Employers understand the The seminar will take place May Now! need to respect human rights, but 17 from 8:30-11:30 a.m. with the safety must not be compromised. location being provided upon reg- Employers want to be educated istration. PMTC and DriverCheck Call: 1.877.414.8001 about what they legally can and members pay $50 for the session, or visit: cannot do.” while for non-members the cost is www.safetydriven.ca Topics will include medical $125. E-mail Vanessa Cox at info@ marijuana applications for usage, pmtc.ca to register. TW

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Western women have drive By Derek Clouthier

CALGARY, ALBERTA Trucking HR Canada and the Alberta Motor Transport Association (AMTA) have partnered to bring the popular Women with Drive event to the west. The Western Women With Drive Leadership Conference will take place May 10 in Calgary and is aimed at shedding some light on and empowering female employees in the industry, which as the AMTA points out, despite making up 48% of workers in Canada, only com- prises 3% of those in trucking. “The goal with the Women with Drive initiative is to raise awareness of the need for more women in the trucking workforce, and to support employers in this regard,” said Angela Splinter, CEO of Trucking Unreserved public HR Canada. “The western event equipment auctions enables us to broaden the conversation and to reach more people.” This will be the first year the Fast, ﬂexible ﬁnancing available – up to 100%, $0 down conference will be held in Western Canada, and as Splinter pointed out, it’s not always convenient or financially possible for people to leave the office and travel across the country for a one-day event. “It just made sense to bring the event west, and AMTA is the lead on this,” she said. “It was their sug- gestion and they approached us to 2014 Peterbilt 367, 2013 Peterbilt 388 & 2012 Peterbilt 389 | Edmonton partner on the event.” Women With Drive has been held for three years in Toronto. Splinter said through two surveys 2015 Arnes 55 Ton 24 Wheel | Edmonton conducted by Trucking HR Canada, the issues facing women in the industry appear to be uniform across the country, and perhaps the 2 – 2015 Kenworth T800 & 2 – 2013 Midland MG36MX3500 | Edmonton 2011 Deloupe 55 Ton | Edmonton upcoming Western Women With Drive event will shed some light on whether there are any regional differences. The AMTA has put together a list of speakers and panelists for the event, and they include Jacquie Daumont, commercial vehicle enforcement, Grant Mitchell, 2014 Western Star 4900SA | Grande Prairie 2011 Kenworth T800 Winch | Grande Prairie Westcan Bulk Transport, Cindy Clark, Western Star, Linda Young, Bison Transport, and Dan Finley, Pacific Western Transportation, for the ‘Road to Leadership’ panel, facilitated by Splinter. 2014 K-Line 55 Ton | Grande Prairie 2 of 9 – Lode King | Grande Prairie The ‘Women in Industry’ panel will include Deborah Gee, Gibson Energy, Judy Lynn Archer, presi- 53,500 items in 145+ auctions including dent of Women Building Futures, Grande Prairie Apr 12–13 Bid in person or online Financing & leasing available Chelsea Herr, Mullen Trucking, Edmonton Apr 25–28 ▸ No minimum bids or Up to 100% financing, and Sue Timmermans, director of Prince George May 2 reserve prices with no money down. transportation for the Black Gold ▸ Test and inspect on-site Regional school division, which will More items added daily ▸ Open to the public, free be facilitated by Dan Duckering of Call about selling: registration 1.800.211.3983 Duckering’s Transport. Western Women With Drive will take place at Delta Calgary Airport See full auction & equipment listings at rbauction.com from 8 a.m. to 3:30 p.m. May 10. Visit Auction Company License #303043, MV Dealer #10541 www.amta.ca for more information *Limited-time offer. OAC. Terms & conditions apply. and to register for the conference. TW 26 Truck West • April 2017

Carl and Grace Rosenau, walking with their grandchildren, have been supporters of Across Down the Mazankowski Alberta Heart 1 “Front doors” in other words (6,7) 1 Engine displacement, slangily Institute fundraising 8 Heavy duty ’70s Kenworth 2 Shifter selection 9 November 11th honouree 3 Highway-spanning structure campaign since 10 Snowbelt windshield tools 4 Shifting devices 2011. 11 Drum brake footwear 5 Transmission type, briefly 13 Clean the chrome 6 Utah’s “Greatest Snow on ____” plates 14 Pacific Car & Foundry Company, today 7 Castrol synthetic transmission lube By Derek Clouthier ship between radio station 630 17 Semitrailer brand, ____ King 12 Aerodynamic Freightliner 19 Cargo containment leverage tool (5,3) 13 Multi-vehicle collisions CHED and the University Hospital EDMONTON, ALBERTA 22 ’90s Peterbilt combo sleeper/cab 15 Taxi cost (3,4) Foundation, and since 2004, the system 16 Adopt-a-Highway target It doesn’t take a miracle for some- 12-hour fundraising effort has 23 Truck showroom agreements 18 Really boring hand tool thing special to happen, just a raised more than $1.6 million, both 24 Seasonal snowbelt vehicles (4,9) 20 Flowers on Alberta plates handful of people who are willing to help the Maz Institute and to 21 Truck auction offers to show you their heart. support the purchase of advanced And that’s what employees at equipment and technology. TW Rosenau Transport did recently when they volunteered their time and opened their pockets to support the Mazankowski Alberta Heart Institute (Maz), one of the leading heart facilities in Western Canada. Tamara Armstrong, donor rela- tions officer for the University Hospital Foundation (a charity for the University of Alberta hospital, Kaye Edmonton Clinic and Mazankowski Alberta Heart Institute), said Rosenau Transport has been a sponsor of 630 CHED Heart Pledge Day since 2011, which is a campaign to raise money for the institute. “In addition to their financial support, volunteers from Rosenau Transport also donate their time and enthusiasm by manning the phone bank at the event,” Armstrong said. This year, Rosenau Transport also committed $50,000 to match donations made during the month of February, which is also known as Heart Month. The Maz Institute opened its doors to patients in 2009, with 25 cents from every dollar required to build the facility coming from donors. The institute provides life-saving care to more cardiac patients, and across a larger geographic area, than any other heart facility in Canada. Armstrong said 630 CHED Heart Pledge Day is a partner- April 2017 • Truck West 27 MAINTENANCE

box, the batteries are forgotten about. It is kind of like, out of sight out of mind. This is why preventive and seasonal maintenance is so important.” Bert Downton, regional used truck/trailer sales manager for Custom Truck Sales in Regina, Sask. agreed that seasonal maintenance of a truck going into spring and summer is vital. Downton said something as simple as antifreeze strength can cause issues. “Some operators have a tendency to increase the strength of antifreeze over the winter period, especially in -40 C degree weather,” he said. “As we come into warmer Warmer weather is a welcome sign for a truck driver, weather, the cooling efficiency is and staying on top of spring and summer maintenance lowered and could possibly cause is key to avoiding unforeseen roadblocks. overheat.” Downton also said to check for debris in the radiator, air-to- air and A/C components, inspect drive belts, fan hubs, the cab Spring and summer maintenance filter, engine hoses for chaffing, rubbing, or bulging, tire pressure, and replace fuel filters, as winter simple, but necessary fuel can sometimes cause issues Maintenance tips for transitioning from winter to spring on the changeover to summer fuel. and summer driving As for the differences between new and used trucks, Downton By Derek Clouthier through the radiator and A/C. addition of the no-idle A/C system’s said older models didn’t have after- It may seem like the transition Brian Lawrence of JJK maintenance to the truck’s regular treatment systems like the newer from winter driving into spring and Enterprises, said one component maintenance will not really impact ones do today. summer is a welcome one – which that is often forgotten is the bat- the allotted time to perform the “I always suggest that if the truck in many ways it is – but that doesn’t tery-powered, no-idle air-condi- scheduled maintenance.” has two drivers or high mileage, mean key maintenance issues can tioning system, which he said, like Three issues must be addressed do a simple aftertreatment visual be ignored. traditional A/C systems, if down, with no-idle A/C system preventive check and replace the (diesel On the contrary, preparing increases operating costs. maintenance: start the system and exhaust fluid) DEF filter, as this your truck and its components In the case of an original equip- allow it to operate for a minimum filter may need replacing twice a for operation during the warmer ment A/C system, Lawrence of 20 minutes; inspect the auxil- year,” Downton said. time of year is equally important said a truck driver will not drive iary batteries, battery wire connec- Oil change intervals have also as it is entering winter, but as the a truck with a broken factory tions and terminals and the sys- doubled, even tripled, according service team at Cervus Equipment system, which means they must be tem’s power wires; and complete to Downton, with today’s new syn- Peterbilt in Saskatoon, Sask. point assigned to another truck while it is a visual inspection of the system’s thetic products. out, most people view spring and repaired. But with no-idle systems, components. “I suggest a periodic engine oil summer as safer for equipment. it’s a different story because the Seasonal maintenance should sample to check soot content and “However, this does not mean truck can still run and complete occur in early spring, prior to the other imperfections, as oil change drivers can get away with skip- its trip. system being heavily used during intervals may have to be done ping seasonal maintenance,” “The problem is that the no-idle the summer months. sooner,” Downton recommended, said Debbie Werezak, marketing A/C system was purchased to There are four items that should adding the engine breather filter advisor for Cervus Equipment, reduce overnight or stopover be focused on in early spring: the should also be checked if one is Peterbilt Saskatoon. idling,” said Lawrence. “So, the first being the same as preven- installed, as well as the air filter, Cervus Equipment’s service team driver or fleet has two choices, tive maintenance, inspecting the battery terminals and voltage, as said cracks and damage to the one is to idle the truck during the auxiliary batteries, battery wire, battery malfunctions can cause body or suspension components stopover, using fuel and increasing connections, and terminals; next, the check engine lamp to come on of a truck are common during the engine-related wear, or to put the use a water hose to wash out dust prematurely. winter months, which can bring driver in a motel.” build-up in the condenser core, The service department at about quite a few issues and result Lawrence said neither option is usually located in the rear wall of Cervus Equipment finds the most in riskier driving if not properly desirable, as costs increase with the sleeper; then, run the system commonly overlooked main- addressed. both. for a minimum of 20 minutes; tenance issue coming out of Some of the truck components Like factory-installed A/C and finally, complete a visual winter driving is the inspection highlighted by Cervus Equipment systems, battery powered, no-idle inspection of the system and its of air filters, which can suffer dirt that should be serviced prior to the systems require both preven- components. build-up. transition from winter to spring tive and seasonal maintenance to If the no-idle A/C system does Simple items like washer fluid and summer driving include: the ensure performance, longevity, and not operate properly, Lawrence and wiper blades must also be air conditioning system to ensure to reduce service costs. said a qualified technician should looked at, as do windshields. driver comfort; air dryers to elim- But he claims no-idle systems, service the unit. “Replacing truck windshields inate moisture in the air system, like the Fresco 9000MaXX, demand “The most common problem will reduce glare from any which can build up inside air brake much less maintenance than tradi- we face in ensuring the operation chips and the thousands of tiny and anti-lock brake components tional A/C systems. of no-idle A/C systems is related scratches on the outside of the creating corrosion; radiators, which “On the preventive maintenance to the auxiliary battery pack,” windshield from winter road sand require fins to be blown or washed side, it is all about tying the no-idle Lawrence explained. “Too often picked up during winter,” the out; and the inspection of fan hubs A/C system’s preventive mainte- it happens, once the no-idle A/C company said. “This is not only to make sure they will operate prop- nance to the truck’s maintenance system is installed and the batter- bad for eyes, but also a potential erly in the summer to transfer heat schedule,” said Lawrence. “The ies are closed away in the battery safety hazard.” TW 28 Truck West • April 2017 April 2017 29 30 April 2017 Freightliner Manitoba Ltd. www.freightliner.mb.ca “Since 1991”

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2017 DOEPKER LEGACY SUPER B BULKER 2017 DOEPKER TRIDEM LEGACY 2 HOPPER 2014 DOEPKER 45' TRIDEM PICKER TRAILER 2015 DOEPKER 40 TON SCISSOR-NECK TRIDEM 11R22.5, TIRE MAXX PRO INFLATION SYSTEM, 11R24.5, 45' LEGACY TRIDEM 2 HOPPER BULKER, 11R22.5 TIRES, 2" X 6" T&G FIR DECK, 52', ROLL-OFF TRAILER, 275/70R22.5, KICKER ROLLER STAINLESS STEEL FENDERS, BLACK, POLY BLACK FENDERS, BLACK TARP, 2 STROBE LIGHTS,LOCATION: BRANDON, MB, AND BEAVERTAIL,LOCATION: BRANDON, MB. LOCATION : BRANDON, MB, STK#AL20211 -693677 LOCATION: WINNIPEG, MB, STK#AL20132 -693678 STK#E1031647 -693679 STK#SN17008 -693683 BRANDON ESTEVAN WINNIPEG REGINA SASKATOON SWIFT CURRENT 1240 Highland Ave. 89 Escana St. 357 Oak Point Hwy 520 Park Street 2410 Northridge Drive 175 Industrial Dr. 1-888-979-5692 1-866-332-2121 1-888-979-0957 1-888-979-0394 1-888-979-2615 1-888-297-8191 Dave Mantei - New/Used Sales Jim Bednar, Andy Willerton, Bob Wirtz, Lenny Janz, TRUCK PARTS Chad Kemp, Guy Tatlow, Erin Found - Sales Cory Nakonechny - New/Used Trailers & Richard Prokopich - Sales Erin Found - Sales & SERVICE CENTER Vince Boechler - Sales Used Truck Sales Bryan Johnson – New Truck Gordon Wood - Bus. Mgr. Gordon Wood - Bus. Mgr. Gordon Wood - Bus. Mgr. Todd Border - Bus. Mgr. Lenny Janz Mgr. (MB) Bert Downton - Regional Used Todd Border – Bus. Mgr. - New/Used Sales Truck Mgr (SK & MB) WWW.CUSTOMTRUCK.CA 34 April 2017

IN STOCK INVENTORY

2017 MACK PINNACLE CXU613 HIGHWAY TRACTOR 70" MR SLEEPER, MACK ENG; 445 HP, 18 SPD TRANS; 12/40 AXLE(S), 3.55 RATIO, AIR RIDE SUSP; STK#81157. -482204

2016 MACK GU714 – STRAIGHT TRUCK 2016 MACK GU713 – DAYCAB 2008 MACK CXU613 HIGHWAY TRACTOR MP8, 485 HP, 13 SPD, 70" MR, 12/40 AXLES, AIR RIDE, MACK MP8–505C, RTLO-18, FRONT AXLE: MACK MP8–505C, RTLO-18, FRONT AXLE: 233” WB, 3.55 RATIO , DUAL EXHAUST, POWER WINDOWS, LOCKS, 20.0, REAR AXLE: 50, 332” WB, 18.0, REAR AXLE: S440, 215” WB. MIRRORS, LOCKS, NEW DPF SYSTEM, APPROX.1,300,000 KM. -615768 STK# 35396. -693624 STK# 35400 -646317 $34,900

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2017 MACK CXU614 PINNACLE “TRI-DRIVE” TRACTOR 2017 CXU613 Gravel Truck 2013 CHU613 Tank Truck MP8-505HP ( 1860 FT LBS ) 12 SPEED M-DRIVE, MP7-345C Eng., mDRIVE, 14600 lb F/A, MP8-415C Eng., 18 Sp., 14600 lb F/A, 46000 lb 14,600 FRONT, MERITOR RZ-166P REARS ON HEN- 40000 lb R/A, 16’ NeuStar gravel box, R/A, TC406 aluminum 16000L tank, DRICKSON 69,000 PRIMAX AIR-RIDE, 261” WHEEL- Stk: 018915 -526108 Stk: 005829 -354182 BASE, 11R22.5 TIRES, DELUXE CAB INTERIOR AND QUALIFIES FOR “FREE OF CHARGE” 5 YEAR / 805,000 KMS EXTENDED ENGINE & EMISSIONS WARRANTY ! -455757

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individual performance measure- ments, indicating that the changes Putting technology to the test these devices make to the wind pat- terns around the vehicle interact motion of the wind and the ground in a manner that creates a mutual relative to the vehicle.” benefit to the truck as a whole,” McAuliffe said they also built a McAuliffe said. system to simulate wind gusts to McAuliffe acknowledged that it better represent what a vehicle was somewhat of a surprise to see would experience on the road. the beneficial interactions between “From all of this work, we showed side-skirts and boat-tails. the potential fuel savings of 8,000 “I had to make sure we didn’t liters per truck per year were possi- make a mistake in our measure- ble with a combination of technol- ments,” McAuliffe confessed, “so ogies already on the market,” said I scoured the literature and have McAuliffe, pointing to side skirts, found other research that has boat tails, gap fillers and gap reduc- highlighted similar findings, and tion as examples. also performed follow-up tests to In another partnership with confirm the findings, so I’m confi- Brian McAuliffe and his team at the National Research Council of Canada have Transport Canada, the NRC has dent it is a real phenomenon.” conducted several tests in an effort to help reduce fuel consumption for partners of the SmartWay program. also worked to support the devel- Looking at the effect of removing opment of greenhouse gas regula- the landing gear from a trailer and By Derek Clouthier The technology verification tions for heavy vehicles by Climate smoothing the underbody in an process is administered by the US Change Canada and the EPA. effort to eliminate exposure of the OTTAWA. ONTARIO Environmental Protection Agency “We’ve helped considerably with wind to the ribs and beams, results The success of Canada’s SmartWay (EPA), and the NRC uses its nine-me- the development of aerodynamic were not what the NRC expected, Transport Partnership is not exclu- ter wind tunnel to help aerodynamic test methods on the road and in the as the vehicle’s drag increased. sive to the transportation com- device manufacturers acquire data wind tunnel to ensure that vehi- “It turns out that reducing the panies taking part to reduce their based on the EPA’s standardized cles are being designed in the most aerodynamic resistance in this emissions and help the environ- test procedures so they can attain efficient manner possible to meet area allowed more high speed air ment. It’s also important that those SmartWay-verified status. the fuel savings and emissions to become entrained in the under- companies are provided the proper “We performed our first reduction targets now and into the body that subsequently impinges tools to facilitate that success, which SmartWay-verification test in future,” McAuliffe said. on the trailer bogie creating a is where the National Research December 2016 and we’re in discus- This effort indirectly helps trans- higher drag force,” explained Council of Canada steps in. sions with other manufacturers to portation companies, according McAuliffe. “One of the challenges Brian McAuliffe, senior research perform similar testing in the near to McAuliffe, who said it provides of aerodynamics is that a change in officer and group leader of the future,” said McAuliffe. fuel efficient vehicles right off the one location can inadvertently and National Research Council’s (NRC) McAuliffe said the NRC’s contri- assembly line. adversely affect another location.” aerospace program in its engineer- bution to help transportation com- “Trailer regulations set to come Truck West contacted Natural ing division, has been working pri- panies reduce their carbon foot- into effect in the US for model year Resources Canada’s SmartWay marily on the resources and know- print has primarily been through 2018,” said McAuliffe, adding that Partnership and a representa- how of two major industry sectors its support of fuel efficiency and a similar regulation is expected tive said the program has bene- in Canada – aerospace and auto- climate change mitigation pro- in Canada around the same time, fited greatly from the research and motive and surface transportation grams of other federal government “will mean transportation compa- testing done by NRC. – which plays a significant role in departments, such as its part- nies will buy trailers already outfit- In its effort to find new ways to the SmartWay program. nership with Natural Resources ted with certified fuel saving tech- help its partners reduce their fuel “We at NRC are here to help the Canada, the Canadian Trucking nologies, including aerodynamic consumption, SmartWay said the Canadian transportation indus- Alliance, and the US Department devices.” work done by NRC provides quan- try reduce their costs and environ- of Energy. Since 2012, the NRC has taken tifiable data that demonstrate mental footprint,” said McAuliffe, “That test program, conducted what McAuliffe called a phased the type of savings from various “whether it be to help OEMs that on a full-scale tractor-trailer in approach to the problem of devel- technologies. are looking to test and optimize the NRC nine-meter wind tunnel, oping fuel reduction technologies, The NRC has started investi- their vehicle systems, help tech- demonstrated the potential for moving from a focus on advanc- gating the fuel savings associated nology developers design their fuel savings in excess of 3,000 liters ing measurement technologies with truck platooning, which has products and test them to meet per year for some technologies,” to developing enhanced wind also brought about its share of regulations and certification McAuliffe said. “Concepts like side tunnel, road test and simulation surprises. requirements, or help owners and skirts, boat tails, side extenders, and technologies. “From the three-truck platoon operators find the technologies that gap reduction were predicted to “These new measurement tech- project, what was most surprising will work best for their particular provide a reliable return on invest- nologies have allowed us to under- was that the trailing vehicle saved operations.” ment given rising fuel prices.” stand what areas of the truck have the most fuel,” said McAuliffe. “The The NRC provides that help in Another NRC collaboration was the most potential for fuel effi- middle vehicle was anticipated to two ways: informational and in the with Transport Canada in 2012 ciency improvements from aero- save the most fuel because it was technology-verification process. on its ecoTechnology for Vehicles dynamic technologies, such as the expected to experience the shield- SmartWay – a program designed program, investigating the poten- underbody and the aft end,” said ing of the wind from the lead truck to help businesses reduce fuel costs tial of current and emerging aero- McAuliffe. “To date, we’ve seen that and the pushing effect from the while transporting goods in the dynamic technologies for trac- trailer side skirts have the greatest high air pressure region in front of cleanest, most efficient way possi- tor-trailer combinations, focusing potential for fuel savings, compared the trailing truck.” ble – has benefited from more than on trailer technologies. to other under-trailer technologies The NRC worked with numer- 40 years of experience the NRC “The previous work done at by preventing air from flowing into ous partners on a three-truck pla- has in truck aerodynamics, which full-scale was limiting because the underbody and impinging on tooning system, and measure- has helped a number of the coun- we couldn’t use a full length the trailer bogie.” ments indicated that even with cil’s partners to take their ideas to 53-ft. trailer in the wind tunnel,” Boat tails came in a close second vehicle separation distances of 143 market. When it comes to its infor- McAuliffe explained, “so we built by guiding air around the back feet, average fuel savings for each mational role, the NRC provides a 30% scale tractor-trailer model edges of the trailer, creating a vehicle in the platoon was 5%. updates on its most recent truck for the wind tunnel with spinning smaller low-pressure air-wake. Aside from enhancing infor- aerodynamics research through wheels and used it with our roll- “One major finding of our work mation in its webinar series, at a webinar series, providing three ing-road simulator (essentially a is that side skirts and boat tails, present, the NRC is not working to date, with an additional one large treadmill on the wind tunnel when combined, shows a greater directly with the SmartWay planned for later this year. floor) to properly replicate the drag reduction that the sum of their program. TW April 2017 • Truck West 41 FICTION

Mark Dalton: Owner-Operator

By Edo van Belkom said. “Not at all. Don’t you have something with a

THE STORY SO FAR The Mark Dalton collar?” “No.” Mark agrees to take on a student driver as a favor to “Then you can wear one of my shirts for now.” his Aunt Mary… Project, Part 2 A shrug. “Okay.” fter delivering his load in Toronto, Mark “And about the hair?” Aheaded for Scarborough in the east end of “What about it?” the city where his Aunt Mary had her home. Mark hesitated. Long hair wasn’t a problem…if it Parking Mother Load on a residential street wasn’t was clean and well kept. Truck driving was a profes- allowed, so he parked his truck at a nearby shop- sion, after all. “When was the last time you combed ping plaza a few minutes’ walk from her home. By it?” I the time he arrived, his Aunt Mary and her sister BRAKE “Yesterday, maybe. I dunno.” FOR – the mother of the young man he was going to be BOOBS Mark was about to say something else, but his helping – were both waiting for him at the front aunt broke in and said, “Kevin, would you like some door. coffee?” “So nice to see you, Mark,” his aunt said. “This is “Sure.” my sister Darla.” Mark decided to ease up on the young man a Mark gave his aunt a hug and shook the other bit and give him the benefit of the doubt. After all, woman’s hand. “I’ve heard so much about you,” she he probably had no idea what he was getting into said. “All of it good.” and there was no use in going too hard on him all Mark liked her already. He followed the women at once. Kevin put down his duffle bag and entered into the house and was fully expecting to see the the living room, taking a chair on the opposite side young man sitting in the living room waiting, but of the room from Mark. As Aunt Mary poured a there was no one there. “Where is he?” Mark asked. fresh cup of coffee, Darla leaned toward Mark and “He should have been here by now,” Aunt Mary put a hand on his knee. said. “We’ve called his cellphone a bunch of times “Be as hard on him as you see fit,” she said. Then, but it goes directly to voicemail.” Illustration by Glenn McEvoy she turned to look at her son while she continuing Not a good sign, Mark thought. But he wasn’t to speak to Mark. “Kevin knows this is his very last about to dampen his mood. “That’s alright,” he “I didn’t know truck driving was such a danger- chance and if this doesn’t work out he knows he’ll said. “I’ve got time for a visit if you don’t mind some ous job,” Darla said. “Maybe this isn’t the right thing be on his own. Period.” company.” for my son.” The young man’s head dropped and his eyes The faces of both women lit up and the somber “Aunt Mary’s just being dramatic,” Mark said. looked to the carpet. mood changed in an instant. “I’ll put some coffee “Most of the time the most interesting thing that “Isn’t that right, Kevin?” on,” his aunt said as she left the living room headed happens is I make it to my destination on time “Yes, mom.” for the kitchen. without any problems.” Wow, thought Mark. It looked like this really was “So, you’ve been a truck driver for how many Darla smiled, only slightly reassured. Just then, Kevin’s last chance. Still, it put Mark in a difficult years?” Darla asked. the front door opened and a young man carry- spot, holding the young man’s future in the palm of Mark had to think about it. “Close to 20 years ing a duffle bag over his shoulder stepped inside. his hand. now,” he said, thinking has it really been that long? Great, Mark thought. He was probably in his early “You know,” he said, “I’m not sure if this is the “I can only begin to imagine the places you’ve to mid-20s with a slim build and the outlines of right thing to do. I’ve trained new drivers before, but been to and the things you’ve seen.” There was a several elaborate tattoos on both arms between the they were usually motivated to get into truck driving. hint of envy in her voice, and perhaps a bit of envy wrist and elbow. He was unshaven and his hair was They all wanted to be truck drivers. You sound as if for all of his travels. long and dishevelled, but that wasn’t the worst of you have no choice in the matter.” “I guess so,” Mark said. “I never really thought of it. No, the thing that struck Mark the most was the “Oh, I have a choice in the matter,” Kevin said. “I truck driving in that way. Usually I’m just looking at black T-shirt he was wearing that read: “I brake for either learn to drive a truck with you, or I go to jail roadway, but yeah, I have been a lot of places.” boobs.” and wait for my trial in custody.” In minutes Aunt Mary returned with coffee and “Hello,” he said. It was a choice of sorts, but not exactly what Mark cookies and the conversation began to flow. Mark gave a little wave, prompting Aunt Mary had meant. He was about to say something when “Never mind the places he’s been to,” said Aunt to jump out of her chair and make introductions. Aunt Mary came out of the kitchen with a big plastic Mary. “Tell her about the time you helped the police “Mark, this is my nephew Kevin. Kevin, this is Mark container in her hands. uncover an international smuggling ring.” Dalton, the man who is going to teach you to drive “Here you go,” she said. “Which one?” Mark said. He realized his response trucks.” “What’s this?” Mark asked. made it sound like he had a big head, but he didn’t “Dude,” Kevin said. “My special chocolate chip cookies for both of you really – it’s just that there were two rings he helped “Nice shirt,” Mark said. to enjoy on the road.” break up. “You like it?” Kevin said, nodding. Mark sighed. Kevin wasn’t the only one who had “Or the time there was a hitman out to kill you “No, I don’t.” no real choice in the matter. TW because you were going to testify against a mob “Well,” Kevin continued. “I’m going to be driving a boss.” truck, right. I thought I might as well look the part.” Mark Dalton returns next month in Part 3 of The Mark smiled and let out a nervous laugh. “You don’t look like a trucker in that,” Mark Mark Dalton Project.

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4242 TruckTTrrucuck WestWeWestst • ApAAprilpriril 202201701717

FICTION

ic’s latest load is a shipment destined for a government depot in Syracuse, New York.

V He’s happy for a nice load that’s not too far from home, but he’s unsure about accepting it.

“Why not?” his dispatcher asks. “You’ll be back in a day and a half.”

So, Vic explains that things aren’t normal at the border these days and he thinks it’s a bad idea for someone like him to take loads into the US right now.

By Edo Van Belkom “But we ship to the US all the time. You’ve been across the border dozens – maybe even hundreds of times before.”

“But there is a travel ban.” “Maybe that will help.” “That’s for Muslims,” his dispatcher says. “You’re not Muslim are you?” “No.”

“And you’re a permanent resident of Canada, right?” “Yes.”

“Alright, then. Pick up the load today. They’re waiting for it already.”

Vic puts off picking up the load and takes a trip to a dollar store and buys some items for his truck. Illustration by Glenn by McEvoy Illustration

ic picks up the load and heads for the border. He’s glad that the hen Vic ﬁnally reaches the border, he is interviewed by a V border’s so close because if young customs ofﬁcer who seems very enthusiastic something is going to happen, it will W about his role and expanded powers under the happen sooner rather than later. government’s new administration.

Vic hesitates, but his home country “What’s with was not part of the ban. “Ghana.” all the ﬂags?” “That’s in Africa, right?” “I am a proud Canadian.” “Yes.” “Is that right? You born there?” “Have you ever been to Somalia?” “No.” “Yes.”

hy are you bringing “Then where?” “Sudan?” gun barrels into the “Yes.” “W United States?”

“Is that what is in my truck?” “Why?”

“I was a truck driver there as well.” “Yes it is. Now, why are you

trying to bring these items into The young ofﬁcer takes a long look our country?” at all the ﬂags inside Vic’s cab and

says, “Get out of the truck!” Vic shrugs, feeling the answer is obvious. “Probably because some American bought them from a Canadian company and that company needed them to be delivered to the customer.”

“Very funny,” the ofﬁcer says. “Too bad there’s nothing funny TERROR ALERT. about terrorism.” Canadian with ties to banned countries stopped trying to smuggle arms Canadian truck driver detained at the border. into US.

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Daimler names five new executives to its aftermarket and operations organization PORTLAND, OREGON Christoph Mertens; and Sungsoo Romanaggi will lead the truck utive who has proven himself in Daimler Trucks North America Lee will be general manager of and powertrain service throughout the oversight of the complex area (DTNA) has made five appoint- operations planning and quality the US and Canada. of sourcing and procurement,” ments to its aftermarket and opera- management. “(Romanaggi’s) experience said Roger Nielsen, chief operat- tions teams. Simons will take over for Jeff leading DTNA’s warranty, pricing, ing officer, Daimler Trucks North Effective June 1, Rich Simons Wallis, who be retiring after 35 years service and parts distribution is an America. “His solid knowledge base will take on the role of general with DTNA and Detroit Diesel. ideal fit for the position of general of the commercial vehicle supply manager of aftermarket parts sales; “Through (Wallis’) leadership, manager, central service,” contin- network will facilitate his success in general manager of central service the aftermarket parts sales area ued Baumann. his new role.” will be Paul Romanaggi; Carsten evolved in significant ways, deliv- Kirchholtes succeeds Romanaggi Kirchholtes will be succeeded by Kirchholtes assumes the role of ering profitable aftermarket sales in his new role, driving targets and Mertens, who will be taking on his general manager of supplier man- performance that greatly exceeded continuous improvement in all new role in Stuttgart, Germany. agement and launch chain manage- our business goals,” said Friedrich aspects of supplier management Lee moves from his current role ment; general manager of procure- Baumann, senior vice-president of and launch change management. as plant manager of Saltillo Truck ment will be the responsibility of aftermarket at DTNA. “(Kirchholtes) is a seasoned exec- Manufacturing. TW Doepker adds new line to its Advertiser’s Index selection of semi-trailers ANNAHEIM, SASKATCHEWAN looking for ways to grow our capa- Doepker Industries has added the bilities and this addition enables us Airtab ...... 36 Nanaimo Mack ...... 35 Edmonton Trailer Manufacturing to supply a proven design to both Custom Truck Sales ...... 33 Nortrux ...... 34 line to its portfolio, which include new and existing customers. Dirk Equilease ...... 30 Ocean Trailer ...... 29 sliding tilt decks, low beds, crane brings many years of experience in dollies, jeeps, and boosters. the industry. Having him join the EZ Repair ...... 32 Redhead Equipment ...... 35 Dirk Woestenenk, previous Doepker team adds to our bench Fleetstop Trailers ...... 32 Riordan Leasing ...... 36 general manager of Edmonton strength and will ensure that the Fort Garry Industries Inc...... 30 Ryder ...... 31 Trailer Manufacturing, has joined integration process is successful.” Freightliner Manitoba ...... 30 Tayson Truck & Equipment ...... 37 Doepker as the companies heavy Doepker Industries is a manu- Kingpin Trailers ...... 37 The Minimizer ...... 38 haul division manager. facturer of semi-trailers in Canada Mac Trailer ...... 39 Train Trailer ...... 36 “This is a great fit within the stra- for the agriculture, commercial, Mack Sales & Service of Manitoba .. 34 Truck Liner 2000 ...... 32 tegic growth plan of Doepker,” said gravel, logging, heavy haul, and Evan Doepker, president and CEO energy sectors and has a head of the company. “We have been office in Annaheim, Sask. TW Accutrac Capital Solutions ...... 9 Great Dane Trailers ...... 47 Advance Engineered Products Group ... 27 H&R Transport ...... 24,25 Alchemist Specialty Carriers ...... 17 Howes Lubricator Products ...... 7 AMTA ...... 26 Hyndman/A Celedon Company ...... 19 APNA Truck Show ...... 43 Michelin ...... 42 This month’s B.F. Goodrich ...... 46 MTA AGM ...... 11 Bison Transport ...... 21 Newcom Events ...... 5 CROSSWORD Caravan Logistics ...... 18 Polar Mobility Research Ltd ...... 14 Career Opportunities ...... 16-21, 24-25 Premier Truck Body Ltd...... 15 Castrol/Wakefield Canada...... 8 Ritchie Bros ...... 26 SOLUTION Challenger Motor Freight ...... 16 SAF Holland ...... 9 Chevron Global Lubricants ...... 4 Safety Driven – Trucking Safety is brought to Child Find-Missing Kids ...... 22 Council of BC ...... 23 you by (CITT) LBC Capital ...... 8 Surface Transportation Summit ...... 23 Crossword Puzzle & Solution .... 27,45 Total Canada ...... 12 Eberspaecher ...... 10 Trailer Wizards ...... 13 Edge Transportation Services ...... 17 Transcourt Tank Leasing ...... 11 Fast Forward ...... 45 TransX Group of Companies ...... 20 First Truck Centre ...... 14 Tremcar ...... 15 Freightliner ...... 2,3 Uniroyal – Newland Transport ...... 44 Gold Key Isuzu ...... 22 Volvo ...... 48

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April 2017 • Truck West 45 THE LAST WORD

equipment…and that’s tough.” Daryl said, from experience, is the ‘We never say die’ Rangeland currently has 112 trail- most difficult to move the kind of Alberta trucking company weathers the ers, and as Daryl put it, around 700 freight Rangeland specializes in. tires on the ground. “We learned that we weren’t oil and gas storm, learning a lot along the way “That’s typically the way we special, it wasn’t because we measure ourselves in this indus- had Alberta plates,” he said. “We By Derek Clouthier a separator we went to hauling out try is how we compare ourselves learned that the Ontario Ministry of oil batteries and now we can do the to our competitors. I don’t like that Transport is equally unreasonable AIRDRIE, ALBERTA biggest gas plant there is…we can measure, I like to look more at what will all truckers. There’s more to running a success- haul every component to the site to our capabilities are,” he said. “They made a very arbitrary deci- ful trucking company than meets build a new gas plant.” Even though projections have sion that cost us tens of thousands the eye. To offset some of the losses in indicated Alberta will pull itself of dollars, and when we asked what It’s not just about how many 2016, Rangeland began hauling from the bottom of the economic we should have done differently… trucks you have in your fleet, how cross-border just over a year ago, barrel in 2017, Daryl isn’t counting they didn’t have an answer for us.” many drivers you employ or moving where a strong American dollar his chickens quite yet. Alberta, on the other hand, sits freight from one point to another. has helped in the face of falling “Although we’re hearing a lot of atop Daryl’s list. There are permits, regulations, Canadian rates. positive statistics on the number of “Alberta is probably the best juris- conflicting laws from region to diction in the developed world for region, and sales goals that must be moving heavy and high loads,” said attained if the bills are to be paid. Daryl, adding that Alberta has des- For Daryl and Sandra Medd, ignated corridors for high loads, starting their own trucking clear-cut bridge capacities that are company 20 years ago was a natural published, and a permitting system progression – or perhaps, came out that is nearly instantaneous. “In of necessity. other jurisdictions, we have waited “The reason we got into business for up to a month for an engi- for ourselves is because I am unem- Rangeland’s flagship piece of equipment, a 96-wheel platform trailer. neer to look at a fairly standard ployable,” Daryl joked. “So, I just configuration.” started out with one truck, inde- “You put the exchange rate on it, wells drilled and rigs working, that Electronic logging devices pendent, and never imagined that it and really our American compet- means that the exploration drilling (ELDs) are another issue Daryl has would grow any more than that.” itors haven’t seen the price reduc- departments are working,” he said, not backed away from, and has But it did grow. And it wasn’t tions that we have seen,” Daryl “but it takes a long while to get per- embraced the new technology for a because the Medds went out and explained, “so we’re very competi- mitting in place for new gas plants, decade. bought more equipment or hired tive there and we realize there are to engineer them, to manufacture Scott McWade, who is cur- more employees. Daryl knew they better revenues for the same loads.” the modules and then the truck- rently the estimating manager for wouldn’t be able to meet his finan- Rangeland stretches into the ing starts. And that’s, realistically, Rangeland but started as a driver, cial goals unless they took a differ- Southern US, to the Eastern a year or two, so it will probably echoed Daryl’s sentiment on ELDs. ent approach. Seaboard and Ontario and the be January of 2018 before we really “It was just so much easier to be “It really took off when we were Great Lakes region. are going to feel like we are back to able to manage our own hours with able to get serious about the sales “We’re not limiting ourselves on normal.” these electronic logs, and it took side of this business,” Daryl said. anything, we’re having to learn a Luckily for Rangeland, they have some of the pressure off for sure,” “We’ve always been a good trucking lot,” Daryl said. “Especially because learned a lot in the last couple of said McWade. “You’re able to con- company, we haven’t always been we don’t do very many legal loads, years, particularly when it comes centrate on the work because the good at sales.” so there’s a lot to learn about per- to major corridors to Southern US satellite system was managing your Despite their sales efforts, 2016 mitting and compliance in every ports. time.” TW was a rough year for Airdrie, Alta.- state as we go.” “We have the confidence to tackle based Rangeland Truck and Crane, Many trucking companies in loads anywhere in North America one that Daryl will not miss. Alberta that have not been able to now that we didn’t have a year ago,” “I’m glad 2016 is behind us… diversify their operations have been Daryl said. “A year ago, we were it was a really tough year,” Daryl met with hard times since the drop really nervous about expanding admitted. “In that year, we did in oil and gas prices. But as Daryl beyond Western Canada…it was everything we could to diversify, points out, it’s easier said than just a lack of experience.” mostly geographically.” done. Learning the market helped with Rangeland primarily services the “It’s easy to say diversify, but that confidence. oil and gas industry, having started when you’re faced with a fleet of “Once we have the job, we can on the exploration side of the busi- equipment that serves a niche, figure out how to move it, and we ness, and evolving into doing more when that niche is hurting, that’s learn as we go,” Daryl said. “We Derek Clouthier can be reached oilfield facility construction. not a time to divest that equipment never fail, we always figure out a by phone at (403) 969-1506 or by “Those facilities have just gotten and go buy different equipment,” way, and we never say die.” e-mail at [email protected]. You bigger over the years,” said Daryl. he said. “So you have to find work Some regions put that poise to can also follow him on Twitter at “From hauling out a pop tank and that you can do with your existing the test, like Ontario, a province @DerekClouthier.

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