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Brands Presentation DRINKS HUB ASIA SUPPLIER OF PROXIMO SPIRITS PROXIMO’S PORTFOLIO OF PREMIUM SPIRITS CONSISTS OF WORLD CLASS BRANDS ACROSS A NUMBER OF DIFFERENT CATEGORIES. PROXIMO, TRANSLATED AS “NEXT” IN SPANISH, IS DEDICATED TO INNOVATIVE SPIRITS. DRINKS HUB ASIA Jose Cuervo® is the #1 tequila in the world, as well as the oldest, most-recognized and most-awarded. Jose Cuervo makes many different types of Tequila, including Especial, Tradicional, Reserva de la Familia, as well as ready-to-drink products and cocktail mixes. 4 DRINKS HUB ASIA TASTING NOTES JOSE CUERVO ESPECIAL ESPECIAL TEQUILA SILVER Especial Silver has a strong agave flavour, TEQUILA SILVER / REPOSADO with subtle green herb notes and a full rounded finish. Cut and bottled straight off the still, this is a full flavoured 38% ABV tequila. ESPECIAL TEQUILA REPOSADO The world's most recognised and popular Especial Reposado is rested in American tequila brand, Especial is created by the oak for up to 6 months to add caramel master distillers at La Rojeña who used notes and soften the full finish, creating a smoother spirit with oak notes and a the finest lowland agave to produce this golden colour. smooth balanced tequila. 5 DRINKS HUB ASIA TASTING NOTES JOSE CUERVO ESPECIAL TRADICIONAL TEQUILA SILVER Tradicional Silver comes straight off the still to be cut and bottled. The strong TEQUILA SILVER / REPOSADO agave flavours make way for green herbaceous notes and a sweet, smooth finish. 38% ABV TRADICIONAL TEQUILA REPOSADO The original Jose Cuervo 100% agave Tradicional Reposado is rested in virgin white oak barrels for a minimum of two Tequila, produced exclusively from months, giving it a smooth and subtle lowland agave at the historic La Rojeña complexity. Jalisco, Mexico. distillery in Tequila Town, DRINKS HUB ASIA 6 RESERVA DE LA FAMILIA TASTING NOTES 38% ABV Nose: Rich agave with hints of honey & creamy caramel. Reserva de la Familia was originally the Palate: Agave to the fore with notes of extra aged Tequila for the Cuervo Family to allspice, caramel sweetness, cofee beans & oak. enjoy privately. It was launched in limited Finish: Long finish with oily spices & herbs. markets around the world in 1995 with the Platino being introduced in 2007. The Extra Anejo is aged in French and American oak barrels for a minimum of three years but contains Tequila as old as 35yrs. Reserva de la Familia Extra Anejo is best enjoyed neat or over ice. DRINKS HUB ASIA 7 RESERVA DE LA FAMILIA TASTING NOTES Nose: Light, peppery, sweet, honeyed agave on the nose, alongside parsley and PLATINO honey, toffee apple and nutmeg, a little charcoal. Palate: Sweet, spicy palate with notes of 38% ABV pepper and honey, honeydew melon, hay, the concept of joy and sweet cereals. Set aside in the cool cellars below Casa Finish: Chamomile tea and cinnamon. Cuervo is a coveted 100% de Agave plata Tequila once reserved only for the Cuervo family's private enjoyment, Jose Cuervo Platino. From Cuervo's ultra-premium super-top- drawer line of fabulous Tequilas, in equally fabulous wooden boxes. DRINKS HUB ASIA 1800 Tequila is the fastest selling original 100% Agave super-premium tequila in the U.S. Named after the year tequila was first aged in oak casks, 1800 continues to employ its original distillation process, using authentic masonry kilns and copper pot stills. 1800 Tequila is available in Silver, Reposado & Anejo. DRINKS HUB ASIA 9 1800 SILVER TEQUILA 38% ABV Made from 100% Weber Blue Agave aged for 8 years and harvested at their peak. The liquid is double distilled, and a special selection of white tequilas are blended together for added complexity and character. Taste is clean and balanced, with hints of sweet fruit and pepper. 1800 NEGRONI 25ML 1800 SILVER TEQUILA, 25ML CAMPARI, 25ML SWEET VERMOUTH, GARNISH WITH ORANGE ZEST DRINKS HUB ASIA 10 1800 REPOSADO TEQUILA 38% ABV 1800 Reposado is crafted using 8 year old 100% Weber Blue Agave and is rested in French and American oak. This rich liquid has notes of buttery caramel, mild spices and a touch of smokiness, which is imparted by the finishing process. 1800 OLD FASHIONED 50ML 1800 REPOSADO, 5ML AGAVE SYRUP, 3 DASHES ANGOSTURA BITTERS, ORANGE ZEST DRINKS HUB ASIA 11 1800 AÑEJO TEQUILA 38% ABV Using 100% Weber Blue Agave, picked at their peak- anywhere from 8 years old, Añejo is aged in French Oak barrels for up to 3yrs. A well rounded finish with flavours of toasted oak, vanilla and butterscotch. The World’s Best Tequila at the World Drinks Awards 2015. 1800 MANHATTAN 50ML 1800 ANEJO, 25ML SWEET VERMOUTH, 3 DASHES ANGOSTURA BITTERS, GARNISH WITH ORANGE ZEST DRINKS HUB ASIA 12 KRAKEN BLACK SPICED RUM 40% ABV TASTING NOTES The Kraken Black Spiced Rum was the first of its kind on the spirits market. Created by Appearance - Black, opaque. blending the finest Caribbean rums and a Aroma - Caramel, toffee, proprietary recipe of 14 spices, notably Flavour - Cinnamon, vanilla, spice. cinnamon, clove, ginger, nutmeg, vanilla & nutmeg. citrus peel. The Kraken is housed in a replica Finish - A spicy and lingering of a Victorian flagon, which allowed the finish. bottle to be hung up on board ships so it would not roll around and come to harm. Named after the sea beast of myth and legend, which is matched by a spiced rum that is bold, rich, black and smooth. DRINKS HUB ASIA Bushmills is the only Irish whiskey to have both blends and single malts in its range. Uniquely, the process from grain to bottle for the single malts all happens within the distillery ensuring close quality control. 14 DRINKS HUB ASIA TASTING NOTES Nose: Light fruity and spicy BUSHMILLS ORIGINAL aroma. Vanilla note, developing into vanilla ice cream and crème 40% ABV brulée. Palate: Gently warming, A blend of triple distilled malt whiskey and a mouth-coating texture. A touch lighter Irish grain whiskey – Grain spirit is tailor of honey sweetness. made for Bushmills at Midleton Distillery and Finish: Crisp, fresh finish, with transported up as a spirit.Named after the sea a touch of spice. beast of myth and legend, which is matched by a spiced rum that is bold, rich, black and smooth. Matured in bourbon barrels to bring Bushmills Original to life – Barrels supplied by Kelvin Cooperage, Louisville, Kentucky (twinned with the village of Bushmills) and sourced from Markers Mark, Four Roses, Wild Turkey and Jim Beam to name just a few. Cornerstone of the family. DRINKS HUB ASIA 15 BUSHMILLS BLACK BUSH TASTING NOTES 40% ABV Nose: Big, full, rich fruitcake aroma. Intense sherry sweetness, A unique blend of 80% malt whiskey, developing into dried fruit/ matured mainly in sherry casks, with 20% raisin/Christmas cake notes. of a sweet, batch distilled grain whiskey, Palate : Soft, silky texture with a matured in bourbon barrels. nutty character. Finish: a lingering sweetness. The sherry casks are handcrafted from Remarkable balance between the European Oak to Bushmills specifications power from Sherry-seasoned by the Paez family in Jerez in Southern casks and the smoothness of the spirit. Spain. They season the casks with Oloroso Sherry for up to 3 years. In the 3rd year the casks are shipped to Bushmills. Masculine and boldest of the group. DRINKS HUB ASIA 16 BUSHMILLS 10 YEAR OLD TASTING NOTES 40% ABV Nose: Fresh and zesty. Honey, ripe fruit. Our most accessible single malt, Palate: Soft. Vanilla, milk Bushmills 10 year old is matured in two chocolate and toasted wood woods – bourbon barrels [approx. Finish: Crisp and clean, gently 70-80%] with a small percentage of drying. Oloroso Sherry casks [30-20%] used. Matured for a minimum of 10 years. Suggested serve - straight up. DRINKS HUB ASIA 17 BOODLES GIN TASTING NOTES 40% ABV Key botanicals: Nutmeg, sage, Boodles is a proper British gin, known for rosemary, caraway & coriander its understated juniper flavour and crisp seeds, angelica root & juniper. No taste profile. With a history dating back to citrus. 1845, Boodles has long been enjoyed in Tasting notes: Starting with a light classic gin drinks such as a Martini or a sweetness and a herby hit of Boodles and Tonic. coriander the taste smooths out leading to a dry rich rosemary quality. Boodles Gin is distinctive in that it contains no citrus in its botanical make-up, allowing Ideal G&T Garnish: you to tailor your Boodles and Tonic by Pink grapefruit. garnishing with your citrus of choice. Mr Boodles recommends grapefruit. DRINKS HUB ASIA 18 ABOUT US In February 2017, Proximo Spirits (Proximo), the Home of Innovative Spirits including Jose Cuervo Tequila, 1800 Super Premium Tequila, Bushmills Irish Whiskey, Boodles Gin and The Kraken Black Spiced Rum, announced the appointment of Drinks Hub Asia as their new distributor for Indonesia, Bangladesh, Bhutan, Mongolia, Timor Leste & Nepal. Under the new arrangement Drinks Hub Asia (DHA), a logistics and distribution business based in Singapore, will exclusively supply the Proximo Spirit portfolio to customers selling into these emerging markets. Justin Frizelle, a renowned versatile leader with vast experience of the global and Asian drinks industry, will head the DHA venture. Justin brings more than 2 decades of alcohol beverage experience in key international drinks companies including Diageo & Bacardi. His 25 years of Asian-based experience in key management roles include General Manager of Diageo's China JV with Shui Jing Fang; 7 years as GM of Diageo's South Asia Markets; Managing Director of SE Asia for Bacardi. This experience provides Justin with an unparalleled understanding of route to markets, key customers and brand development in an Asian context. Justin is also the founder of Brand Connect Singapore, a direct to outlet, drinks brand builder and distributor across SE Asia, and is also the founder and owner of the Drinks & Co retail chain in Singapore.
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