MENU ADOPTION CYCLES

turkey MAC | meat MAC update FEB 2017

Contact Datassential: contact Datassential: 312.219.6431 1 312.219.6431 | [email protected] Turkey Federation | Menu AdoptionNational Cycles Turkey [email protected] MENU ADOPTION CYCLE (MAC)

Food trends follow a predictable life cycle. The MAC helps you determine a trend’s current life stage, as well as its potential for future advancement.

2. ADOPTION 3. PROLIFERATION Proliferation-stage trends are adjusted Adoption-stage trends grow their base for mainstream appeal. Often via lower price points and simpler prep combined with popular applications methods. Still differentiated, these (on a burger, pasta, etc.), trends often feature premium and/or generally authentic ingredients. IN FOODSERVICE: IN FOODSERVICE: Casual chain restaurants Fast-casual restaurants Quick service restaurants Casual independents AT RETAIL: AT RETAIL: Traditional supermarkets Specialty grocery stores Mass merchandisers Gourmet food stores

1. INCEPTION 4. UBIQUITY Ubiquity-stage trends have reached Trends start here. Inception-stage trends maturity, and can be found across all exemplify originality in flavor, sectors of the food industry. Though often preparation, and presentation. diluted by this point, their inception-stage roots are still recognizable. IN FOODSERVICE: AT RETAIL: IN FOODSERVICE: AT RETAIL: Fine dining Ethnic markets Family restaurants Dollar stores Ethnic independents School cafeterias Drug stores

contact Datassential: 312.219.6431 National Turkey Federation | Menu Adoption Cycles [email protected] 2 Turkey | Menu Adoption Cycle

Sloppy Joe Cuban Sandwich Open Faced Sandwich Turkey Breakfast Burrito Smoked Turkey Slider Pita Ground Turkey Chef Salad Wrap Burrito Turkey Turkey Wing Cobb Fried Turkey Bowl Turkey Sub Turkey Turkey Chili Salad Melt Stew Turkey Hash Turkey Sausage Turkey Burger Panini Turkey Risotto Turkey Turkey And Stuffing Blackened Turkey Turkey Pastrami Sandwich Monte Cristo Turkey Hot Dog Turkey Club / Blt Cajun Turkey Omelette Rotisserie Turkey Turkey Breast Empanada Turkey Pot Pie Turkey Bolognese Roasted Turkey Hot Brown Breakfast Sandwich Bbq Turkey Turkey Tetrazzini Dumpling Turkey Reuben Drumstick Crepe Skewer Croquette Turkey Gravy Tagine Turkey Tips Peppered Turkey Frittata Confite Turducken Maple Turkey Turkey Meatloaf Turkey Benedict Pate Hickory Smoked Pulled Turkey Thigh Arepa Pozole Turkey Tenderloin

inception adoption proliferation ubiquity contact Datassential: 312.219.6431 National Turkey Federation | Menu Adoption Cycles [email protected] 3 Meats | Menu Adoption Cycle

Applewood Smoked Bacon Ham Ribeye Steak Carnita Pulled Meatloaf Roast Beef Andouille Strip Steak Chuck Capicola Brisket Boar Bone Marrow Sausage Rib Carpaccio Prime Rib Candied Bacon T-Bone Steak Charcuterie Top Sirloin Chicharron Lardon Sirloin Salami Bresaola Flank Steak Shredded Beef Linguica Merguez Meatball Bison Hanger Steak New York Strip Porchetta Tongue Pepperoni Chorizo Kobe Mortadella Flat Iron Steak Goat Sweetbreads Ground Beef Bacon Porterhouse Steak Filet Mignon Veal Cheek Venison Angus Chicken Beef Tenderloin Rabbit Heart Turkey Tartare Turkey Sausage Wagyu Pork Rind Roasted Turkey Short Rib Veal Turkey Bacon Coppa Ear Sopressata Ground Turkey Pig Tail Alligator Prosciutto Bratwurst Skirt Steak Elk Pork Shoulder Lamb Tri Tip Steak Pork Butt Tasso Pancetta Duck

inception adoption proliferation ubiquity