International Journal of Trade & Commerce-IIARTC January-June 2018, Volume 7, No. 1 pp. 144-153 © SGSR. (www.sgsrjournals.co.in) All rights reserved UGC Approved Journal No. 48636 COSMOS (Germany) JIF: 5.135; ISRA JIF: 4.816; NAAS Rating 3.55; ISI JIF: 3.721 E-Marketing with Reference to Amazon Rekha Garg* Department of Commerce, NAS College, Meerut (U.P.) India E-mail Id:
[email protected] Abstract PAPER/ARTICLE INFO On July 5, 1995 the founder of Amazon Jeff Bezos initially incorporated a RECEIVED ON: 13/01/2018 company with the name Cadabra. Bezos changed the name to ACCEPTED ON: 23/03/2018 Amazon.com after a few minutes later. The company began as an online bookstore. Amazon was incorporated in Washington State in 1994. In Reference to this paper July 1995, the company began service and sold its first book on should be made as follows: Amazon.com Amazon issued its initial public offering of stock on May 15 1997, trading under the NASDAQ stock exchange symbol AMAZN. In Rekha Garg (2018), “E- 1999, Time Magazine named Bezos the person of the year when it Marketing with Reference to recognized the company’s success in popularising online shopping. Amazon”, Int. J. of Trade and Amazon sales rank (ASR) provides an indication of the popularity of a Commerce-IIARTC, Vol. 7, No. product sold on any Amazon locale. Amazon is the world’s largest net 1, pp. 144-153 company by revenue. *Corresponding Author E-Marketing with Reference to Amazon Rekha Garg 1. INTRODUCTION Amazon.com doing business as Amazon, is an American electronic commerce and cloud computing company based in Seattle, Washington that was founded by Jeff Bezos on July 5 1994.