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Build Your Business with a Powerful GBH Sponsorship Build Your Business with a Powerful GBH Sponsorship RADIO • TELEVISION • DIGITAL • ADDITIONAL PLATFORMS Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 1 Local Corporate Sponsorship Build a Powerful Multimedia Sponsorship with GBH Our clients are ecstatic about our support GBH offers companies the opportunity to align their brand with “ of GBH. It’s been the most positive thing the nation's flagship public media organization. GBH offers that we’ve done in 44 years and we are sponsorship on all these platforms to extend your reach, and going to continue. sponsor messages stand out in our uncluttered environment. Paul Mauro, Managing Partner ” LEGACY FINANCIAL YOUR BUSINESS PLEDGE RADIO § Enhance § Frequency your image TELEVISION EVENTS § Broad reach § High touch PRINT DIGITAL § Home- § One click away delivered Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 2 RADIO Reach an engaged news & information audience Award-winning news with local in-depth reporting, perspective and exclusive content form the core of the 89.7 is award-winning programming lineup on GBH 89.7. Winner of five 2020 Regional Edward R. Murrow Awards With a sponsorship message on 89.7, you’ll reach a valuable public radio listener who is loyal to 89.7’s vibrant blend of exclusive content: popular national programs from NPR like Morning Edition and All Things Considered, the full array of Marketplace programs, plus explorations of local issues that are important to your customers. 89.7 GBH BEATS GBH BUREAUS When compared to the average adult NPR listeners are: Government and Its Impact Covering the Commonwealth Mike Deehan, § 259% more likely to have a State House Reporter doctorate degree § 235% more likely to be an active Justice, Security and Investigations member of any group that tries to Phillip Martin, influence public policy or Senior Investigative Reporter government. Higher Ed and K–12 § 101% more likely to have a Kirk Carapezza, GBH NEWS Bureaus household net worth of $1M+ Higher Education Editor § Cape Cod § 94% more likely to have an § Dorchester investment portfolio worth The Curiosity Desk § Springfield $250K or more Edgar B. Herwick III, Reporter § State House § Worcester Source: GfK MRI 2019, Doublebase Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 3 RADIO Reach a loyal and enthusiastic audience of classical music lovers CRB Classical 99.5 connects with listeners in Boston and the surrounding area by playing music to accompany a busy, rich lifestyle. The region’s only 24/7 classical music station, CRB attracts a valuable and hard-to-reach audience of classical music fans. These well-educated, affluent consumers are listeners your company wants to reach! CRB devotes more time than any other station in the country to broadcasts by local arts organizations, with more than 50 full-length broadcasts by the Boston Symphony Orchestra, along with other concerts recorded and produced by CRB by the Handel and Haydn Society, the New England Conservatory, the Boston’s Children’s Chorus, Rockport Music, the Steinway Society Piano Competition, the Cantata Singers, The Boston Early Music Festival and others. > Unique to CRB in the public radio space, sponsors have the ability to air either 15- or 30-second Audience Composition messages in 99.5’s uncluttered all-classical environment. 48% of CRB’s audience is A35–64 Listeners of CRB Classical 99.5 are more likely in the past 12 months to have… Affluent Listeners In comparison to the average Attended a symphony MARKET AVERAGE 208 concert, opera, etc. adult in the Boston market, Visited an art museum 189 listeners of CRB Classical 99.5 are: 39% Contributed to an arts 173 /cultural organization 45% more likely to own a 6% Attended a dance or ballet 145 home worth $750,000+ 5% performance 2% Attended live theater 130 30% more likely to earn $100,000+ Age 12–17 Age 18–24 Age 25–34 How to read: Compared to the average adult 18+ in the Boston DMA, listeners of 99.5 are Source: Scarborough–Boston 8/17–8/19, Age 35–64 Age 65+ 108% more likely to have attended a symphony concert or opera in the past 12 months 99.5 M–Su 6a–12m Cume Source: Scarborough–Boston 8/17–8/19, 99.5 M–Su 6a–12m Cume, past 12 months Source: Nielsen Audio/TAPSCAN, Oct 2019 Weekly Cume Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 4 TELEVISION Associate your brand with the best television on television History, drama, news, public affairs, science, nature, lifestyle and children’s programming—GBH th television offers an unparalleled array of award-winning programming and sponsorship opportunities. For the 17 year in a row, PBS has been chosen Customized sponsorships meet your marketing goals #1 in public trust Program sponsorships: From NOVA and PBS NewsHour to Simply Ming and Sesame Street, align your brand with an iconic program and engage its loyal audience. Genre sponsorships: Sponsor a program genre to target audiences that have a passion for arts, news, cooking, or children’s programming. in Run-of-schedule sponsorships: Broaden your reach to the valuable public TV audience with a run-of- PUBLIC TRUST schedule sponsorship across a wide range of quality programs. Marketing & Research Resources, Inc (M&RR), Jan 2020 Quality Reach the valuable GBH audience PBS viewers are more than 2X as GBH viewers are more likely to have: likely to believe that PBS sets the Investments in money market funds MARKET AVERAGE 137 standard for television versus the cable networks. Contributed to an arts/cultural 135 organization in the past 12 months Impact Investments in mutual funds 132 44% of PBS viewers are more likely How to read: Compared to the average to buy a product or service from a Own a home valued at $1MM+ 124 Boston Adult 18+, PBS PBS sponsor than from an viewers are 37% more advertiser on a broadcast network. Attended a dance/ballet performance 114 likely to have in the past 12 months investments in money Source: Lightspeed Research/SGPTV Viewer Attitudes & market funds. Behaviors Study, March 2018 Source: Scarborough–Boston Metro 8/17–8/19 GBH M–Su 4am–2am Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 5 DIGITAL Expand your reach on gbh.org and drive traffic to your website GBH.org is a destination for ‘GBH fans who want to engage with our in-depth content, stream 320 x 50 Display Ad classical and news programs, and opt in for eNewsletters to stay informed about all of the terrific programming and events available at GBH. GBH.org has over 1MM monthly visits.* Expand your reach of the GBH audience with display ads positioned throughout the site.** GBH.org delivers public media advantages Digital Demographics 300 x 250 Display Ad § Desirable demographic § Trusted, brand-safe environment Adults Adults § Benefit from the GBH “halo effect” 55+ 35–54 § Multiplatform sponsorship opportunity with television 33% 29% and/or radio in a non-commercial and uncluttered Adults landscape 18–34 § Value for your sponsorship dollar 38% *Source: Google Analytics, Avg Monthly Jan–Aug 2020 | **The ad creative must be in 970 x 250 Display Ad keeping with the non-commercial nature of public media. Source: Scarborough Boston 2/18–2/20; visitors to GBH.org in past 30 days Reach a valuable audience on GBH.org Visitors to GBH.org are more likely to have: MARKET AVERAGE A post-graduate degree MARKET AVERAGE 178 Attended a symphony concert, 165 opera, etc. in the past 12 months A household income of $250K+ 149 Display Ad Sizes A home with a market How to read: Compared to value of $750K+ 145 the average A18+ in the Boston § 970 x 250 § 300 x 250 DMA, visitors of GBH.org are 78% more likely to have a post- Dined at an upscale restaurant 144 § 970 x 90 § 320 x 50 in the past month graduate degree § 728 x 90 § 234 x 60 Source: Scarborough Boston 2/18–2/20; visitors to GBH.org in past 30 days Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 6 EXPLORE GBH Extend your company’s visibility to GBH’s loyal members The all-new EXPLORE GBH magazine features an engaging new design with original content that invites members to explore GBH in the community and on television, radio and online. In this new magazine, GBH members will find new robust sections—Drama, Journalism, Science, For Kids, History & Culture and Living—with lots of photos and a mix of highlights from across all of GBH’s programming, including GBH 2, GBH 44, GBH 89.7, CRB Classical 99.5, GBH WORLD, GBH Create and more. § Behind-the-scenes articles and interviews with producers and filmmakers § Learn Together featuring GBH’s work in education and outreach to students and teachers § Happenings about fun GBH community events § All Ears highlighting the stories and music that make GBH and CRB favorite radio destinations § Savor page for recipes from one of GBH’s award-winning cooking shows or a crossword puzzle with clues from popular programming Time Out § Come Join Us monthly calendar of GBH events EXPLORE GBH is one of the most popular member benefits! § Over 162,000 circulation* § Over 50% refer to it multiple times a month** HALF PAGE BANNER AD (Double Truck Ad) Source: *Explore GBH Circulation Jun–Nov 2020 | **GBH Member Survey February 2020 Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 7 EVENTS Make a Lasting Impression on Prospective Clients with a GBH Event Whatever you’re interested in—news, history, the arts or fitness—GBH's rich roster of events offer unique sponsorship opportunities that connect sponsors with their target audience from the comfort of their own home.
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