Build Your Business with a Powerful GBH Sponsorship

Build Your Business with a Powerful GBH Sponsorship

RADIO • TELEVISION • DIGITAL • ADDITIONAL PLATFORMS

Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 1 Local Corporate Sponsorship

Build a Powerful Multimedia Sponsorship with GBH Our clients are ecstatic about our support GBH offers companies the opportunity to align their brand with “ of GBH. It’s been the most positive thing the nation's flagship public media organization. GBH offers that we’ve done in 44 years and we are sponsorship on all these platforms to extend your reach, and going to continue. sponsor messages stand out in our uncluttered environment. Paul Mauro, Managing Partner ” LEGACY FINANCIAL

YOUR BUSINESS

PLEDGE RADIO § Enhance § Frequency your image

TELEVISION EVENTS § Broad reach § High touch

PRINT DIGITAL § Home- § One click away delivered

Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 2 RADIO

Reach an engaged news & information audience

Award-winning news with local in-depth reporting, perspective and exclusive content form the core of the 89.7 is award-winning programming lineup on GBH 89.7. Winner of five 2020 Regional Edward R. Murrow Awards With a sponsorship message on 89.7, you’ll reach a valuable public radio listener who is loyal to 89.7’s vibrant blend of exclusive content: popular national programs from NPR like Morning Edition and All Things Considered, the full array of Marketplace programs, plus explorations of local issues that are important to your customers.

89.7 GBH BEATS GBH BUREAUS When compared to the average adult NPR listeners are: Government and Its Impact Covering the Commonwealth Mike Deehan, § 259% more likely to have a State House Reporter doctorate degree § 235% more likely to be an active Justice, Security and Investigations member of any group that tries to Phillip Martin, influence public policy or Senior Investigative Reporter government.

Higher Ed and K–12 § 101% more likely to have a Kirk Carapezza, GBH NEWS Bureaus household net worth of $1M+ Higher Education Editor § Cape Cod § 94% more likely to have an § Dorchester investment portfolio worth The Curiosity Desk § Springfield $250K or more Edgar B. Herwick III, Reporter § State House § Worcester Source: GfK MRI 2019, Doublebase

Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 3 RADIO

Reach a loyal and enthusiastic audience of classical music lovers CRB Classical 99.5 connects with listeners in Boston and the surrounding area by playing music to accompany a busy, rich lifestyle. The region’s only 24/7 classical music station, CRB attracts a valuable and hard-to-reach audience of classical music fans. These well-educated, affluent consumers are listeners your company wants to reach! CRB devotes more time than any other station in the country to broadcasts by local arts organizations, with more than 50 full-length broadcasts by the Boston Symphony Orchestra, along with other concerts recorded and produced by CRB by the Handel and Haydn Society, the New England Conservatory, the Boston’s Children’s Chorus, Rockport Music, the Steinway Society Piano Competition, the Cantata Singers, The Boston Early Music Festival and others.

> Unique to CRB in the public radio space, sponsors have the ability to air either 15- or 30-second Audience Composition messages in 99.5’s uncluttered all-classical environment. 48% of CRB’s audience is A35–64 Listeners of CRB Classical 99.5 are more likely in the past 12 months to have… Affluent Listeners In comparison to the average Attended a symphony MARKET AVERAGE 208 concert, opera, etc. adult in the Boston market, Visited an art museum 189 listeners of CRB Classical 99.5 are: 39% Contributed to an arts 173 /cultural organization 45% more likely to own a 6% Attended a dance or ballet 145 home worth $750,000+ 5% performance 2% Attended live theater 130 30% more likely to earn $100,000+ Age 12–17 Age 18–24 Age 25–34

How to read: Compared to the average adult 18+ in the Boston DMA, listeners of 99.5 are Source: Scarborough–Boston 8/17–8/19, Age 35–64 Age 65+ 108% more likely to have attended a symphony concert or opera in the past 12 months 99.5 M–Su 6a–12m Cume Source: Scarborough–Boston 8/17–8/19, 99.5 M–Su 6a–12m Cume, past 12 months Source: Nielsen Audio/TAPSCAN, Oct 2019 Weekly Cume

Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 4 TELEVISION

Associate your brand with the best television on television History, drama, news, public affairs, science, nature, lifestyle and children’s programming—GBH th television offers an unparalleled array of award-winning programming and sponsorship opportunities. For the 17 year in a row, PBS has been chosen Customized sponsorships meet your marketing goals #1 in public trust Program sponsorships: From NOVA and PBS NewsHour to Simply Ming and Sesame Street, align your brand with an iconic program and engage its loyal audience. Genre sponsorships: Sponsor a program genre to target audiences that have a passion for arts, news, cooking, or children’s programming. in Run-of-schedule sponsorships: Broaden your reach to the valuable public TV audience with a run-of- PUBLIC TRUST schedule sponsorship across a wide range of quality programs. Marketing & Research Resources, Inc (M&RR), Jan 2020

Quality Reach the valuable GBH audience PBS viewers are more than 2X as GBH viewers are more likely to have: likely to believe that PBS sets the Investments in money market funds MARKET AVERAGE 137 standard for television versus the cable networks. Contributed to an arts/cultural 135 organization in the past 12 months Impact Investments in mutual funds 132 44% of PBS viewers are more likely How to read: Compared to the average to buy a product or service from a Own a home valued at $1MM+ 124 Boston Adult 18+, PBS PBS sponsor than from an viewers are 37% more advertiser on a broadcast network. Attended a dance/ballet performance 114 likely to have in the past 12 months investments in money Source: Lightspeed Research/SGPTV Viewer Attitudes & market funds. Behaviors Study, March 2018 Source: Scarborough–Boston Metro 8/17–8/19 GBH M–Su 4am–2am

Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 5 DIGITAL

Expand your reach on gbh.org and drive traffic to your website GBH.org is a destination for ‘GBH fans who want to engage with our in-depth content, stream 320 x 50 Display Ad classical and news programs, and opt in for eNewsletters to stay informed about all of the terrific programming and events available at GBH. GBH.org has over 1MM monthly visits.* Expand your reach of the GBH audience with display ads positioned throughout the site.**

GBH.org delivers public media advantages Digital Demographics 300 x 250 Display Ad § Desirable demographic § Trusted, brand-safe environment Adults Adults § Benefit from the GBH “halo effect” 55+ 35–54 § Multiplatform sponsorship opportunity with television 33% 29% and/or radio in a non-commercial and uncluttered Adults landscape 18–34 § Value for your sponsorship dollar 38% *Source: Google Analytics, Avg Monthly Jan–Aug 2020 | **The ad creative must be in 970 x 250 Display Ad keeping with the non-commercial nature of public media. Source: Scarborough Boston 2/18–2/20; visitors to GBH.org in past 30 days

Reach a valuable audience on GBH.org Visitors to GBH.org are more likely to have: MARKET AVERAGE A post-graduate degree MARKET AVERAGE 178 Attended a symphony concert, 165 opera, etc. in the past 12 months

A household income of $250K+ 149 Display Ad Sizes A home with a market How to read: Compared to value of $750K+ 145 the average A18+ in the Boston § 970 x 250 § 300 x 250 DMA, visitors of GBH.org are 78% more likely to have a post- Dined at an upscale restaurant 144 § 970 x 90 § 320 x 50 in the past month graduate degree § 728 x 90 § 234 x 60 Source: Scarborough Boston 2/18–2/20; visitors to GBH.org in past 30 days

Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 6 EXPLORE GBH

Extend your company’s visibility to GBH’s loyal members

The all-new EXPLORE GBH magazine features an engaging new design with original content that invites members to explore GBH in the community and on television, radio and online. In this new magazine, GBH members will find new robust sections—Drama, Journalism, Science, For Kids, History & Culture and Living—with lots of photos and a mix of highlights from across all of GBH’s programming, including GBH 2, GBH 44, GBH 89.7, CRB Classical 99.5, GBH WORLD, GBH Create and more.

§ Behind-the-scenes articles and interviews with producers and filmmakers § Learn Together featuring GBH’s work in education and outreach to students and teachers § Happenings about fun GBH community events § All Ears highlighting the stories and music that make GBH and CRB favorite radio destinations § Savor page for recipes from one of GBH’s award-winning cooking shows or a crossword puzzle with clues from popular programming Time Out § Come Join Us monthly calendar of GBH events

EXPLORE GBH is one of the most popular member benefits! § Over 162,000 circulation* § Over 50% refer to it multiple times a month** HALF PAGE BANNER AD (Double Truck Ad) Source: *Explore GBH Circulation Jun–Nov 2020 | **GBH Member Survey February 2020

Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 7 EVENTS

Make a Lasting Impression on Prospective Clients with a GBH Event Whatever you’re interested in—news, history, the arts or fitness—GBH's rich roster of events offer unique sponsorship opportunities that connect sponsors with their target audience from the comfort of their own home. From live music recordings, lectures and screenings to our virtual Book Club and more, sponsors can stay connected to our community. And, our loyal audience appreciates the corporations that make the events they value possible.

BOOKS LIFESTYLE/ PANEL DISUCSSIONS THOUGHT PROVOKING Meet the Author STORYTELLING Ask the Expert State of Race Bi-Monthly At Home with… Bi-weekly Monthly The Forum Network, Boston Monthly Learn something new, spend an A series of virtual forums Public Library and American An exclusive fundraising event hour hearing from experts in examining race and inequality in Inspiration partnership series limited to 50 guests. Join GBH different fields and ask questions Massachusetts, presented by presents video conversations talent as they sit down for an about how it’s done. GBH and The Boston Globe and featuring celebrated authors exclusive virtual chat from their hosted by award-winning and their new books. home to yours. journalist Dan Lothian. Beyond the Page Stories from the Stage Monthly Monthly Live with the Curiosity Guy The GBH Book Club provides Stories make us laugh and cry Monthly GBH News Forum reading goals and discussion and open our hearts to the world. Hosted by GBH News Curiosity Quarterly questions so that bookworms This series invites storytellers Desk reporter Edgar B. Herwick III, This news-focused series don’t go through the journey from around the world to share this series combines short provides a closer look at the alone. Each event features an extraordinary tales of what it speaking programs and a chance 2020 election season and brings author and is hosted by a GBH means to be human. for guests to join the reporters, information, and personality. conversation. experts to the conversation.

NEWS FORUM

Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 8 PLEDGE

A GBH corporate pledge drive sponsorship brings visibility and prestige Reach thousands of viewers across New England as the sponsor of a GBH pledge drive. Your employees will appear on air as your corporate challenge grant inspires viewers to join you in supporting GBH’s award-winning programming.

§ Gain valuable TV exposure § Enhance employee relations Your company and employees will appear Boost employee morale and camaraderie on air across the New England region, while offering your employees a fun and reaching thousands of potential customers meaningful way to give back to the 392 and clients. community. GBH's programming informs, § Enhance your corporate image § Leverage additional support “ Reinforce your association with the As a corporate sponsor, your contribution educates and elevates the entire respected PBS brand—one of the most serves as a springboard for other pledges, community, young and old. trusted public organizations in America. challenging viewers to match your gift. Walmart is proud to partner with § Demonstrate your corporate Here’s a sample announcement: GBH because your mission philanthropy “We have a challenge from [company name] enhances the quality of life in Your company’s support for high-quality, of [location], [description of business]. greater Boston. educational programming will be front and They will match all gifts of [$XX]. If you act ” center throughout the pledge drive. – Chris Buchanan, Director, now, you can double your gift to GBH, Public Affairs and Government thanks to [company name]” Relations, WALMART

Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 9 WEEKDAY PROGRAMMING

Monday Tuesday Wednesday Thursday Friday

6am PBS KIDS

5pm Ask This Old House

5:30pm BBC World News America

6pm PBS NewsHour

7pm Greater Boston Beat the Press

7:30pm Rick Steves' Europe Basic Black

British Antiques 8pm Roadshow Antiques Roadshow Nature This Old House Specials 8:30pm Open Studio

9pm Antiques Roadshow NOVA Specials Specials Independent Lens / FRONTLINE Specials 10pm POV 11pm Amanpour and Company

12am Greater Boston

12:30am Rick Steves' Europe

Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 10 WeekdayWeekendWEEKEND Programming Programming PROGRAMMING

Saturday Sunday

6am PBS Kids 6am PBS KIDS Sara's Weeknight Meals 10:30am 10:30am Open Studio 11am New Orleans Cooking 11am Weekends with Yankee 11:30am Jacques Pepin: Heart & Soul 11:30am Field Trip with Curtis Stone 12pm Flavor of Poland 12pm Samantha Brown's Places to Love 12:30pm Pati's Mexican Table 12:30pm Curious Traveler 1pm Moveable Feast with Fine Cooking 1:30pm Lidia's Kitchen 1pm NOVA 2pm Simply Ming 2pm Specials 2:30pm My Greek Table 8pm Last Tango in Halifax 3pm America's Test Kitchen 9pm Masterpiece 3:30pm Cook's Country 10pm Cobra 4pm Chris Kimball's Milk Street 11pm Professor T 4:30pm Classic Woodworking 5pm This Old House 5:30pm Ask This Old House 6pm Rick Steves’ Europe 6:30pm British Antiques Roadshow 7pm Specials 9pm Masterpiece 10pm Cobra 11pm Basic Black 11:30pm Stories from the Stage

Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 11 WEEKDAYWeekday ProgrammingPROGRAMMING

Monday Tuesday Wednesday Thursday Friday

6am Amanpour and Company 7am Rick Steves' Europe 7:30am Travelscope 8am Lidia's Kitchen 8:30am Chef's Life 9am Great British Baking Show 10am Pati's Mexican Table 10:30am Sarah's Weeknight Meals 11am The French Chef Julia Child Cooking 11:30am America's Test Kitchen from Cook's Illustrated Cook's Country Milk Street 12pm Specials Nature This Old House Hour Art Specials Specials 1pm Antiques Roadshow NOVA Specials 2pm PBS KIDS 7pm Great British Baking Show

8pm Midsomer Martin Clunes’ Islands of Miss Fisher's Murder Washington Week Last Tango in Halifax 8:30pm Murders America Mysteries Beat the Press 9pm Firing Line Silent Witness Masterpiece Doc Martin Delicious 9:30pm FRONTLINE 10pm Hinterland Cobra Resistance Masterpiece 10:30pm Specials 11pm PBS NewsHour 12am Ask This Old House Washington Week Specials Nature Specials 12:30am Antiques Roadshow Firing Line

Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 12 WEEKEND PROGRAMMING

Saturday Sunday

6am PBS Kids 6am Second Opinion 2pm Simply Ming 11am Specials 6:30am To the Contrary with Bonnie Erbe 2:30pm Milk Street 12pm NOVA 7am Consuelo Mack Wealth Track 3pm New Scandinavian Cooking 1pm Nature 7:30am Firing Line 3:30pm Flavor of Poland Sunday2pm Specials 8am Beat the Press 4pm Stories from the Stage 3pm Antiques Roadshow 8:30am Basic Black 4pm Rick Steves' Europe 4:30pm Articulate with Jim Cotter 9am Washington Week 4:30pm Windows to the Wild 5pm PBS NewsHour Weekend 9:30am Amanpour and Company 5pm PBS NewsHour Weekend 5:30pm Open Studio 10:30am MotorWeek 5:30pm Beat the Press 6pm Specials 11am On Story 6pm Specials Latino Americans 11:30am Open Studio 8pm 11pm Austin City Limits 12pm Escape to the Chateau 9pm Specials 12am Bluegrass Underground

12:30am Chef’s Life 1pm Steve Raichlen’s Project Smoke 1:30pm Lidia's Kitchen

Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 13 PROGRAMMING

Monday–Friday Saturday Sunday

4:50am Early Edition 6am The Pulse 6am On Being 5am Morning Edition/Marketplace Report 7am Wait Wait… Don't Tell Me! 7am The New Yorker Radio Hour 10am 1A 8am Weekend Edition 8am Weekend Edition 11am Boston Public Radio 10am On the Media 10am Hidden Brain 2pm The Takeaway 11am Wait Wait… Don't Tell Me! 11am Wait Wait… Don't Tell Me! 3pm PRI's The World 12pm Innovation Hub 12pm On the Media 4pm All Things Considered This American Life Reveal 6pm Marketplace 1pm 1pm In It Together with Arun Rath (Mon–Thu) 2pm Snap Judgement 2pm The Moth 6:30pm All Things Considered (Fri) 3pm A Celtic Sojourn 3pm Milk Street Radio 7pm PBS NewsHour 8pm PRI's The World 6pm Radiolab 4pm Travel with Rick Steves Boston Public Radio (Mon–Wed) 7pm It’s Been a Minute with Sam Sanders 5pm All Things Considered 9pm Innovation Hub (Thu) Jazz with Eric in the Evening (Fri) 8pm Says You! 6pm Under the Radar with Callie Crossley Boston Public Radio (Mon–Wed) 9pm Jazz with Eric in the Evening 7pm Selected Shorts 10pm Radiolab (Thu) Jazz with Eric in the Evening (Fri) 12am Jazz 24/7 8pm Arts & Ideas Sound Opinions (Mon) 9pm Jazz with Eric in the Evening 11pm The Takeaway (Tue–Thu) Jazz with Eric in the Evening (Fri) 12am Public Radio Remix As It Happens (Mon–Thu) 3am BBC 12am Jazz Night in America (Fri)

Public Radio Remix (Mon–Thu) 1am Jazz 24/7 (Fri)

Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 14 REGULAR SCHEDULE | September – June Monday–Friday Saturday Sunday

5am Classical Music with Laura Carlo 6am Classical Music with Tyler Alderson 5am Pipedreams 11am Classical Music with Jessie Jacobs 6am The Bach Hour with Brian McCreath 10am Midday Escape 7am Boston Sunday Brunch 4pm Classical Music with Roger Pierce 3pm Classical Music with Chris Voss 12pm Classical Music with Jessie Jacobs 7pm Classical Music with Alan McLellan 4pm Classical Music with Roger Pierce 8pm Classical Music with Alan McLellan 8pm BSO Encore 7pm WCRB In Concert 10pm Classical Music with Alan McLellan 9pm Classical Music with Alan McLellan

Tyler Alderson Laura Carlo Ron Della Chiesa Jessie Jacobs Brian McCreath Alan McLellan Chris Voss

TANGLEWOOD SCHEDULE | July and August

Monday–Friday Saturday Sunday

5am Pipedreams 5am Classical Music with Laura Carlo 6am Classical Music with Tyler Alderson 6am The Bach Hour with Brian McCreath 11am Classical Music with Jessie Jacobs 10am Midday Escape 7am Boston Sunday Brunch 4pm Classical Music with Roger Pierce 3pm Classical Music with Chris Voss 12pm Classical Music with Jessie Jacobs 7pm Classical Music with Alan McLellan 4pm Classical Music with Roger Pierce 8pm Tanglewood Mini-Festival (7/6-8/21) 8pm Tanglewood Encore WCRB In Concert (July) 10pm Classical Music with Alan McLellan 7pm Classical Music with Alan McLellan (August) 9pm Classical Music with Alan McLellan

Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 15