STA Becomes a Member of Leefung Group

W ith the transfer of shares from HQ to Toppan Leefung () Limited completed on 25 January 2018, Shanghai Toppan Advertising Co., Ltd. officially joins Leefung Group. Henceforth, it will be renamed Toppan Leefung Advertising (Shanghai) Co., Ltd.

STA has a 19-year history since its incorporation in China in 1999. Its initial business was to provide support services for Tobacco in China and at the same time, source for attractively priced but high quality products in China and then exporting them to Japan. Over time, it gradually shifted its competitors in serving Japanese customers. Its list of to providing below-the-line (BTL) advertising support to its VIP clients includes , , Kao, , customers. These services include the design and production , Kanebo, Canon, Subaru and . Through market of sales counters in shopping centres, planning and expansion in recent years, it has developed a good reputation implementing promotional activities, road shows and trade among non-Japanese companies as well and these are exhibitions, etc. Disney, Samsung, NordicTrack, American Standard and Herborist. STA’s base is in Shanghai with a branch in Beijing and a sales office in Guangzhou. Total staff strength is about 100 Placing STA under Leefung, Toppan HQ hopes that and its annual sales volume is around RMB300 million. Its STA’s localization plans will speed up and its management strengths are in the planning, designing and catering to the needs of its customers as well as its experience in product management. As it does not have any production facility, all its production works are outsourced.

Another advantage that STA has is that many of its staff can communicate in Japanese, having been immersed in Japanese corporate culture over the years. At the same time, with the deployment and operational efficiencies be enhanced. At the same time, of Japanese STA will be able to share resources with Leefung’s sister employees from companies to help it further accelerate into the non-Japanese HQ to STA offices market. all year round, it enjoys unparalleled We welcome STA into the Leefung family! advantages over

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4 LEEFUNG CONNECT