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Dacia Sandero Made and Sold in Morocco

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Dacia Sandero Made and Sold in Morocco PRESS INFORMATION 3rd June 2009 DACIA SANDERO MADE AND SOLD IN MOROCCO • Dacia's compact yet spacious Sandero hatchback is to go on sale in Morocco and extend the Dacia product line-up already comprising Logan and Logan MCV. Dacia Sandero will be commercialized on June 18, 2009 and will come with a three-year/100,000km warranty. • The cars for the Moroccan market are built at the Renault group's SOMACA plant in Casablanca. • At the end of April 2009, Dacia was Morocco's second best-selling brand, just after Renault. It has a 16 per cent share of the passenger car market. Logan has been the Moroccan market's best-selling vehicle since 2006 with a total of 48,000 units sold since launch. • With the production of Dacia Sandero in Morocco, the Renault group continues its international expansion. Following the opening of factories in Curitiba (Brazil), Sofasa (Colombia) and Pitesti (Romania), plus Nissan's manufacturing facilities in Rosslyn (South Africa), the SOMACA plant has taken on production of the latest addition to the Entry Programme (Logan platform). • With sales totalling 76,500 cars – chiefly in Europe – since the model's launch in July 2008, Dacia Sandero has succeeded in winning over new customers who are looking for a compact yet spacious and robust hatchback. DACIA IN MOROCCO The launch of the compact Sandero hatchback marks a major step in the growth of the Dacia brand in Morocco. Sandero extends Dacia's model line-up, which already comprises the Logan family saloon and Logan MCV (which went on sale in 2005 and 2008 respectively), and seeks to win over a new category of customer. Indeed, Dacia customers are essentially one-car owners and have traditionally bought used vehicles. They are particularly attentive to price which is the prevailing factor in the decision to purchase. Sandero targets rational, pragmatic motorists who are noticeably younger than buyers of other Dacia models. Dacia Sandero is a compact yet roomy hatchback which, in terms of price, is positioned in the small car segment, although its interior and exterior dimensions are more in keeping with those of a car from the higher compact vehicle category. Sandero goes on sale in Morocco on June 18, 2009, and the value for money represented by its performance/equipment package perfectly match's the brand's philosophy. It comes with a three- year/100,000km warranty. Dacia's 16 per cent share of Morocco's passenger car market as of the end of April, 2009, confirms its status as the country's second best-selling brand . Meanwhile, Logan has been Morocco's best-selling vehicle since 2006 (all brands, all models) with 14,500 units sold in 2008. Dacia Sandero naturally stands to benefit from the positive reputation of its elder sibling Dacia Logan which is widely acclaimed for its reliability and robust design . SOMACA IN DETAIL Dacia Sandero is assembled in the SOMACA factory (Société Marocaine de Construction Automobile) in Casablanca of which the Renault group owns an 80 per cent stake. As is the case with all the Renault group's production facilities, the Moroccan plant is ISO 14001-certified. Like Logan, which has been manufactured in this factory since July 2005, Sandero is produced from CKD (Completely Knocked Down) kits using parts delivered essentially from Romania and other parts localized in Morocco. The local integration rate of Sandero is 40%, the same as Logan. Production of Sandero at the SOMACA plant has been made possible thanks to the site's flexibility and optimizes the factory's capacity. More than 70 per cent of its components are shared with Dacia Logan , a factor which not only facilitates the production of different models on the same line but which has also led to investment-related savings. 2 A total of €16 million was invested for the production of Sandero at the SOMACA factory. This investment was overseen by engineers and technical experts from Renault and included the creation of a specific body shop , an increase in the capacity of the paint shop , as well as the modernization of a rolling road test-bed at the end of the assembly line. The Sanderos produced at the SOMACA factory are for the Moroccan market. SANDERO: AN ENTRY PROGRAMME VEHICLE AIMED AT WINNING OVER NEW CUSTOMERS Sandero is the fifth vehicle of the Entry Programme (Logan platform) and comes after the Logan family saloon, Logan MCV and the Logan van and Logan pick-up utility vehicles. Sandero marks a new step in the Renault group's international deployment. It was initially produced and sold in the Mercosur region but – like Logan – it has a global calling. 140,000 Sanderos have been sold globally under Renault and Dacia badges since launch. In 2008, the Dacia version of Sandero was produced at the Pitesti plant in Romania, chiefly for the European markets, before arriving in South Africa at the beginning of 2009. It is now the turn of Morocco to produce and market this compact hatchback which measures four metres in length. Since September 2004, more than 1.4 million Entry Programme vehicles have been sold across the world , badged either as Renaults or Dacias. Today, vehicles based on the Logan platform are produced in eight countries: Romania, Russia, Morocco, Colombia, Iran, India, Brazil and South Africa. Media contact : Freddy Cholière: + 33 (0)1 76 84 63 36 3 APPENDIXES RENAULT IN MOROCCO Commercial information RENAULT MOROCCO Type of company and shareholders: Renault Morocco is a public limited company. 80% of its capital is held by Renault, and 20% is held by Société Nationale d’Investissement (SNI). Timeline: 1928 Renault establishes a base in Morocco under the name SOMAR. 1966 An assembly and technical assistance licensing deal is signed with SOMACA and SOMAR. 1967 SOMAR becomes Renault Morocco, held jointly by Renault (50%) and SNI (50%). 1996 Renault Morocco signs an agreement with the Moroccan authorities concerning the production of a lightweight economical vehicle. 1999 Production of a lightweight economical Kangoo LCV begins. 2000 Renault increases its stake in Renault Morocco to 80%. Renault Morocco takes a 100% stake in SIAB (the Moroccan Nissan importer). 2002 Introduction of the Dacia brand and release of the Pick-up and Supernova ranges. 2003 Introduction of the Renault Samsung Motors brand and release of the SM5. 2004 Economical Renault Kangoo agreement signed. Launch of SM3. Launch of Logan announced for 2005. 2005 Launches of Phase 2 Laguna II (May), the petrol-engined Logan (July) and Modus (November). 2006 Launch of Logan 1.5 dCi, Clio III, Phase 2 Mégane II and Phase 2 Clio Classic 2007 Launch of Phase 2 Scénic II. Creation in October of RCI Finance Maroc (a subsidiary of RCI Banque). The Renault-Nissan Alliance and the Kingdom of Morocco sign a Memorandum of Understanding concerning the establishment of the Renault Tanger Méditerranée industrial complex in northern Morocco. 2008 The Renault-Nissan Alliance and the Kingdom of Morocco sign the final agreement confirming the establishment of the Renault Tanger Méditerranée industrial complex. Vehicles marketed in Morocco Renault: Koleos, Laguna, Phase 2 Scénic II, Mégane III (Hatchback and Coupé), Phase 2 Mégane II (four-door saloon), Clio III, Clio II Campus, Symbol, Kangoo Evolution, Kangoo (PC), Kangoo (LCV), Master and Trafic Dacia: Logan, Logan MCV and Sandero (from June 18) Vehicle sales (units): 2006 2007 2008 Total market (passenger cars and LCVs) 84,276 103,586 121,360 Renault sales (passenger cars and LCVs) 14,013 17,515 19,295 Renault / Total market (passenger cars and LCVs) 16.6% 16.9% 15.9% Dacia sales (passenger cars and LCVs) 12,737 12,636 14,958 Dacia / Total market (passenger cars and LCVs) 15.1% 12.2% 12.3% 4 Production information SOMACA (Société Marocaine de Construction Automobile) Type of company and shareholders: SOMACA is a public limited company. 80% of its capital is held by the Renault Group (72% by Renault SAS, 8% by Renault Morocco), and 20% is held by Peugeot. Timeline: 1959 Factory built in Casablanca. 1966 The Moroccan state and Renault sign a convention for the assembly of Renault vehicles at the SOMACA factory. 1996 The Moroccan state and Renault sign a convention relating to the production of an economical LCV. Renault Express assembly begins at the SOMACA factory within the framework of this convention. 1999 Kangoo assembly begins. 2001 ISO 9002-certifcation obtained. 2003 July 26: Renault and the Moroccan state sign a Memorandum of Understanding concerning the take over by Renault of 38% of SOMACA's capital in two phases. Before 2005, Renault plans to invest €22 million to modernize the factory and prepare it for Logan production. Kangoo and Phase 2 Kangoo Express assembly begins. Renault acquires the 38% stake held by the Moroccan state in the capital of SOMACA. This takes place in two phases: 26% in September 2003, followed by a further 12% in the second half of 2004. 2004 January 1: the SOMACA factory halts Fiat production. January: the Moroccan state and Renault sign an agreement concerning the production of an economical Renault Kangoo car. 2005 April 27: Renault obtains the 20% share held by Fiat in the capital of SOMACA. This takes the Renault group's share of SOMACA's capital to 54%. October 27: Renault obtains the remaining 12% held by the Moroccan state in the capital of SOMACA. 2006 Renault obtains the 14% held in SOMACA's capital by private investors. Logan 1.5 dCi launched. 2007 Logans exported for a number of months to the French and Spanish markets. The factory obtains ISO 14001 certification. 2008 SMR certification (Renault Management System).
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